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AI Tool Shows How Machine Learning Could Make Video Editing More Efficient

A new AI tool is attempting to harness some of the recent advancements made in machine learning's video production capacities behind a sleek user interface. Sequel, a program from startup Runway ML, brings together various machine learning-enabled video editing functions like color correction, instant masking and video generation into a web-based app. The tool represents...
Tags: Advertising, Artificial Intelligence, Premium, Emerging Tech


Carter’s Inc. Jeff Jenkins Shares How the Brand Is Bringing Childhood Dreams to Life

Jeff Jenkins is no stranger to working for exciting brands. His impressive career history includes Yum! Brands, Taco Bell, and even NASA to name a few. Jeff's decision to take on a new role at Carter's came easy saying he found a deep emotional connection with the brand as a parent of two young children....
Tags: Advertising, Nasa, Branding, Mentorship, Premium, Carter, Jeff, Inc, Jeff Jenkins, Yum Brands Taco Bell, Adweek Podcasts, CMO Moves, Fashion & Apparel


Skateboarding’s Olympics Debut: Can Its Subculture Status Appeal to Brands Beyond Streetwear?

Given this year's enormously challenging circumstances, it's clear that the Olympics needed an injection of excitement like the inclusion of skateboarding, not the other way around. As one of five new sports making their first appearance at the Tokyo Games this week, the question is will skateboarding--and its potential stars--benefit from marketers' attention? The skateboard...
Tags: Advertising, Tokyo, Premium, Women In Sports, Sports Marketing


What’s the ‘New Normal’ for New Business Pitches?

The advertising landscape is ever in flux, but never more so than during the last two years. And as the industry slowly returns to business as usual, the demand for modern, relevant and effective marketing communications services has soared, leading to a record number of pitches. But what has changed in the never-ending chase for...
Tags: Advertising, Premium


AT&T Doubles Down on AR and Cloud Gaming in Effort to Get Consumers Excited About 5G

With more Americans than ever now connected to some form of 5G, AT&T is rolling out a slew of new partnerships aimed at showing off the range of entertainment and consumer tech those connections can power. At an event in New York, the telecom unveiled a series of deals with companies like Facebook's augmented reality...
Tags: Facebook, New York, Advertising, 5g, Premium, Emerging Tech


In Clubhouse, Authenticated Ventures’ James Andrews Found Community and Promise for Creators

In a moment where no one was going much of anywhere, Authenticated Ventures' James Andrews was traveling the world from the confines of an app. "Clubhouse became my LAX," Adweek's Creative Visionary of the Year told Chief Innovation Officer Toby Daniels during their Social Media Week session, "Building Brands at the Speed of Culture. "I...
Tags: Advertising, Premium, James Andrews, Social Media Week, Toby Daniels, Premium Events


Power Players: From Euro 2020 to the Olympics, Sponsors Compete With Athletes’ Own Brands

Coca-Cola spent hundreds of millions of dollars sponsoring Euro 2020. It spent years preparing for one of the world's most watched soccer tournaments after the Summer Olympics and FIFA World Cup. Coke's iconic logo sat among European soccer's brightest stars; it even had bottles of its flagship cola on the postgame podium. Then, the unexpected...
Tags: Advertising, Michael Jordan, Cristiano Ronaldo, Heineken, Coca Cola, Shaq, Premium, Shaquille O'Neal, Gatorade, Sports Marketing, Tokyo Olympics, Euro 2020, 2020 Tokyo Games, Coca-Coca, FIFA World Cup Coke


As Marketers Line up for NCAA Athlete Deals, Pitfalls Await

A temporary name, image and likeness policy prepared college sports for a new world of student-athlete marketing. New programs at big schools in Oregon and Texas are set to groom young athletes to be better salespeople. But are the athletes ready? Everybody's about to find out. As the floodgates are being thrown open to a...
Tags: Texas, Oregon, Advertising, Premium, Sports Marketing, NCAA Athlete Deals Pitfalls Await


As Jeff Bezos Steps Down as Amazon CEO, These Four Industries Will Bear His Mark Forever

It seems fitting that notorious workaholic Jeff Bezos' last day as CEO of Amazon falls on a federal holiday. Bezos said he chose the day for "sentimental" reasons. Amazon was incorporated exactly 27 years ago today, July 5, 1994. Bezos and Amazon have changed in countless ways since the early days, as the viral "I...
Tags: Amazon, Advertising, Jeff Bezos, Premium, Bezos, Subscriber Exclusive


Beyond Cold Hard Cash, How Influencers Value Their Content Now

You've created your social media accounts. You find your niche. You amass a following. Now what? That's where Justin Rezvani, founder and CEO of N2N2, a content subscription network, comes in. Rezvani spoke with Danielle Canty, co-founder and president of BossBabe and Samir Chaudry, a filmmaker, who, along with Colin Rosenblum, created Colin & Samir....
Tags: Advertising, Premium, Social Media Week, Rezvani, Premium Events, Samir Chaudry, Justin Rezvani, Danielle Canty, BossBabe, Colin Rosenblum


Hannah Bronfman’s ‘Passionate’ Brand Came Together Through Patience and Playfulness

Multi-hyphenate Hannah Bronfman has transformed a personal passion into a platform for healthy living. Her latest venture is a wellness market called HBFIT. The model-actor-entrepreneur-DJ and new mom doled out advice for other social media influencers, and the brands they work with, during a conversation with Adweek Senior Editor Terry Stanley at Social Media Week...
Tags: Advertising, Premium, Social Media Week, Hannah Bronfman, Premium Events, Terry Stanley


How Micro and Nano Influencers Drive Big Change

When it comes to influencers, leading brands are thinking small. They're turning to micro-influencers--real people with real influence. Although they may have smaller follower counts, when brands properly activate micro-influencers via user-generated content, these influencers drive a sense of authenticity and brand affinity that can outperform larger content creators. Brands like Canon are using micro-influencers...
Tags: Advertising, Canon, Premium, Social Media Week, Premium Events


It Gets Better Remains Impactful For Today’s LGBTQ+ Youth Through TikTok

The It Gets Better Project celebrated its 10th birthday in September. And as the group continues to grow and advocate for LGBTQ+ youth, it's doing so with enhanced storytelling on new platforms. The group's Executive Director Brian Wenke and Youth Voice Hammy Hamilton sat down with TikTok's Education and Philanthropy Partnerships Lead Brett Peters at...
Tags: Advertising, Premium, Social Media Week, Premium Events, Better Remains Impactful For Today, Better Project, Brian Wenke, Youth Voice Hammy Hamilton, Brett Peters


What the New NCAA Advertising Rules Mean for Influencer Marketing

There's a seismic shift in how audiences consume content, and it's becoming clear that influencers are driving that shift. Ryan Berger, Founding Partner of HYPR; Barbara Jones, Founder and Chief Executive Officer of Outshine Talent; Ian Schafer, Co-founder and Chief Executive Officer of Kindred, and Kait Pearse, Associate Director, Influencer of Grey Group, joined Adweek's...
Tags: Advertising, Adweek, Premium, Barbara Jones, Grey Group, Ryan Berger, Social Media Week, Premium Events, Kait Pearse, New NCAA, Ian Schafer Co


Influencer Marketing Must-Dos From the Best in Business

How did brands like Fashion Nova build empires on social media? By putting influencers at the center of their digital strategy. Although many brands may treat influencer marketing as an add-on, today's biggest names in beauty, fashion, and lifestyle make content creators a key part of their brand's DNA. Conor Begley, co-founder and president of...
Tags: Advertising, Premium, Social Media Week, Premium Events, Conor Begley


Creator House The Crib Around the Corner Reaches an Audience Traditional Advertising Can’t

The Crib Around the Corner, the first Los Angeles house of black creators launched in the midst of the pandemic, in February. Still, the group, launched by influencer marketing agency Whaler, and sponsored by AT&T TV, hit the ground running, creating engaging, authentic, and highly-viewed content. At Social Media Week LA last Thursday--Adweek's first in-person...
Tags: Advertising, Los Angeles, Premium, Social Media Week, AT T TV, Premium Events, Social Media Week LA


How the Personalized Feed Is Changing Ecommerce

While driving growth for brands is more critical than ever, how people discover brands is rapidly evolving. Eva Valerio, Global Head of Discovery Ads for Google, joined Adweek's Social Media Week LA to explore the consumer shift to personalized content feeds and how businesses find success within these experiences across Google and YouTube. Consumer behavior...
Tags: Google, Ecommerce, Advertising, Premium, Social Media Week, Premium Events, Adweek s Social Media Week LA


Here’s a Peek Under the Plastic of Natural Light’s Record-Breaking Water Slide

If all goes according to plan today, a bit of history (both the sporting and the marketing kind) will be made on a grassy slope in Davis, West Virginia. Preparation has been going on for weeks--a mix of public relations, event planning and no small amount of physical engineering. After all, when a company sets...
Tags: Advertising, Beer, Premium, Davis West Virginia, Spirits & Cannabis, Plastic of Natural Light


As Pride Month Wraps, Pro Sports Wrestles With the Problem of Hateful Fans Online

Even though the month of June is pro football's off-season, fans got an unexpected piece of action last week, thanks to the Instagram account of Carl Nassib. "I just want to take a quick moment to say that I'm gay," the defensive end for the Las Vegas Raiders said in a video he posted on...
Tags: Advertising, Premium, Carl Nassib, Las Vegas Raiders, Sports Marketing


Tampa Bay Buccaneers’ Assistant Defensive Line Coach on What it Takes to Win a Super Bowl

Inspired by our coveted award by the same name, Adweek presents a new livestream video series hosted by Chief Content Officer Lisa Granatstein. The Most Powerful Women in Sports, exclusively available to Adweek+ subscribers, celebrates the female power players in the sports world. The biweekly series will deliver life lessons, motivation and growth, with a...
Tags: Advertising, Adweek, Tampa Bay Buccaneers, Premium, Women In Sports, Sports Marketing, Lisa Granatstein


How to Listen Carefully and Act Quickly

As part of the CMO Reboot Playbook: The Elevated Role of Marketing Anheuser-Busch's US CMO Marcel Marcondes shares his play on how the brand pivoted during the pandemic by listening to their customers and delivering through action, not just a message. Check out more plays from top CMOs and brand leaders here. This transcript has...
Tags: Advertising, US, Premium, Anheuser Busch, Marcel Marcondes, CMO Reboot Playbooks


How To Create Meaningful Marketing That Matters

As part of the CMO Reboot Playbook: Activating Brand Purpose, BET's EVP and CMO Kimberly Evans Paige shares her play on how they as a brand move forward by putting meaningful work at the center of everything they do. Check out more plays from top CMOs and brand leaders here. This transcript has been edited...
Tags: Advertising, CMO, Premium, CMO Reboot Playbooks, Kimberly Evans Paige


Grounding Your Brand Activism in the Needs of Marginalized Communities

As part of the CMO Reboot Playbook: Activating Brand Purpose, Jay Curley, Global Head of Integrated Marketing at Ben & Jerry's shares his play on how your brand can be an activist and advocate for communities that you're looking to serve. Check out more plays from top CMOs and brand leaders here. This transcript has...
Tags: Advertising, CMO, Premium, Ben Jerry, CMO Reboot Playbooks, Jay Curley


How to Build a Brand from Scratch

As part of the CMO Reboot Playbook: Activating Brand Purpose, Vegas Golden Knights CMO Brian Killingsworth shares how the team went from hyper-local to global in less than a year by digging in to the roots of their city and leading with innovation. Check out more plays from top CMOs and brand leaders here. This...
Tags: Advertising, CMO, Premium, CMO Reboot Playbooks, Brian Killingsworth


How to Build a Brand Through People

As part of the CMO Reboot Playbook: Authentically Connecting with Consumers and Community, Jonathan Bottomley, CMO for Boll & Branch, shares a play on how transparency and developing an ecosystem of people can build trust for your brand. Check out more plays from top CMOs and brand leaders here. This transcript has been edited by...
Tags: Advertising, CMO, Premium, Jonathan Bottomley, Boll Branch, CMO Reboot Playbooks


The Power of Empathy, Vulnerability, and Authenticity

As part of the CMO Reboot Playbook: The Elevated Role of Marketing, AT&T Chief Marketing and Growth Officer Kellyn Smith Kenny shares her play on leading your company through a crisis with empathy, vulnerability, and authenticity. Check out more plays from top CMOs and brand leaders here. This transcript has been edited by Adweek and...
Tags: Advertising, Adweek, Premium, Kellyn Smith Kenny, CMO Reboot Playbooks


The Power of Listening

As part of the CMO Reboot Playbook: Activating Brand Purpose, Heidi Dettmer, VP of Marketing, Seattle Kraken shares her play on how they created and launched their new NHL franchise by listening to the most important people around; the fans. Check out more plays from top CMOs and brand leaders here. This transcript has been...
Tags: Advertising, CMO, NHL, Premium, Seattle Kraken, Heidi Dettmer, CMO Reboot Playbooks


Communicating During Uncertainty

As part of the CMO Reboot Playbook: The Elevated Role of Marketing, Equinox CMO Seth Solomons shares how the high-performance lifestyle company pivoted during the pandemic by constantly communicating with their members while not losing focus on building for the future. Check out more plays from top CMOs and brand leaders here. This transcript has...
Tags: Advertising, Premium, CMO Reboot Playbooks


How to Bring the Fan Experience Home

As part of the CMO Reboot Playbook: Authentically Connecting with Consumers and Community, Caroline Morgan, VP, Digital Strategy of the Los Angeles Dodgers shares her play on how her team intentionally and authentically connected with fans during the 2020 season by creating new digital touch points which helped unlock new revenue opportunities and build infrastructure...
Tags: Advertising, Premium, Sports Marketing, CMO Reboot Playbooks


The 4 C’s for Leaning Into Purpose

As part of the CMO Reboot Playbook: Activating Brand Purpose, Los Angeles Rams CMO Ronalee Zarate-Bayani shares her play on how the team put purpose at the center of their move back to LA and how they pivoted during the pandemic while keeping that purpose as their north star. Check out more plays from top...
Tags: La, Advertising, CMO, Premium, Ronalee Zarate Bayani, CMO Reboot Playbooks