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Understanding the Difference Between a Vendor and a Solutions Provider

With outsourcing becoming a necessity, it is more important than ever to understand the role of a vendor versus the role of a solutions provider. When is it a good idea to reach out to a vendor, and when are you better off retaining a solutions provider to help you achieve your objectives? Wait. Every...
Tags: Advertising, Voice, Premium, Think About This


What’s Next For the Clients That Fired The Richards Group?

The rapid exodus of clients from The Richards Group in recent days has created painful uncertainty about the agency's future and the fate of its 700 employees. But in the brutally competitive world of advertising, the fallout means there's also a number of sizable accounts suddenly up for grabs. This week, Motel 6 ended its...
Tags: Advertising, Diversity, Accounts, Premium, Motel, Richards Group, Equity and Inclusion


6 Ways to Make Yourself Indispensable at Work

If you're scared that your role might be eliminated in the post-pandemic economy, concerned about the accelerating speed of innovation, or just worried that artificial intelligence, machine learning or business process automation might take your job, here are some things you can do to make yourself indispensable. A little recent history Before the pandemic, fear...
Tags: General, Advertising, Voice, Premium, Think About This


YouTube Music lets free users cast uploaded music to speakers

YouTube Music users on the free tier can now cast there owned music to smart speakers. You’ll still need a Premium account to cast streamed music. Previously a Premium account was required to cast any music on the platform to speakers. Now, YouTube Music are allowing users to cast their own uploaded music to speakers. Unfortunately the fun stops there for free users. You’ll still need a Premium account to cast any non-uploaded music to speakers. Since announcing its plans to shutdown ...
Tags: Music, Casting, Music Streaming, Youtube Music, Google Play Music, Digital Music News, Premium, Smart Speakers, Free Tier, Personal Music, Google Play Music YouTube Music, Music Library, Free Users, Uploaded Music


Congregating at the Online Watercooler

I missed meeting new people and I missed bumping into people I know. So six weeks ago, we introduced Shelly Palmer Online Networking Salons. They are free, category-specific, weekly 20-minute, super-curated, small Zoom meetings where you meet new people, bump into old friends, hang out for a bit and then get back to work. The...
Tags: Advertising, Voice, Premium, Think About This


The Difference Between Data Literacy and Data Fluency

The velocity of data is increasing and will always increase. Therefore, the need for data literacy is increasing and will always increase. All other things being equal, there is a significant difference between being literate and being fluent. To create value for your business, you need to think strategically about sources and uses of data...
Tags: Advertising, Voice, Premium, Think About This


Quibi Faces Uncertain Future as Year 2 Advertising Talks Loom

Key Insights: While Quibi is still collecting downloads, its growth rate hasn't met the company's own projections. Under-deliveries for advertisers and an ad sales climate centered on flexibility are both likely to affect next year's advertising discussions. Over the summer, Quibi contacted a production company with a very specific request: Pitch us an interactive game...
Tags: Advertising, Premium, Mediaweek, Streaming & OTT, Quibi


Chris Rock on Joining Fargo and Avoiding ‘the Eddie Murphy Handbook’ for Black Comics

For Chris Rock, who has spent his career trying to avoid what he calls "the Eddie Murphy handbook" that Hollywood has for breakout Black comedians, Fargo was the perfect opportunity. Season 4 of FX's anthology crime series, inspired by the 1996 film, is set in 1950 Kansas City, where the head of the Black crime...
Tags: Hollywood, Advertising, Kansas City, Chris Rock, Fargo, Eddie Murphy, Premium, Mediaweek, Programming & Performance, Eddie Murphy Handbook ' for Black Comics


Black Is the Answer. Black Is the Future.

I often think about that key moment that shifted my personal trajectory. In early 2011, when a friend from high school had discovered my Tumblr blog and hit me up to say, "You'd make a great copywriter." Maybe you couldn't imagine my disbelief back then. I was a rebounding college flunk out starting over at...
Tags: Advertising, Diversity, Voice, Premium, Equity and Inclusion


Intention Meets Opportunity: How Black Talent Builds Community

I'm not supposed to be here. From my time growing up in Atlanta all the way into my freshman year at Florida A&M University in Tallahassee, my perspective was always rooted in Blackness. Black faces, Black ideas, Black problems, Black solutions. I thrived in that incubator for years, giving and taking from "the culture" we...
Tags: Advertising, Atlanta, Diversity, Voice, Premium, Tallahassee, Florida A M University, Equity and Inclusion, Blackness Black


Beyond Allyship and Appropriation: An Alternative Future for Advertising and Media

To be Black in America is to experience the highest of highs and the lowest of lows and to love a country that doesn't always love you back. But it's our highs and our lows that put the sauce on everything we touch. One does not exist without the other. This is exactly what advertising...
Tags: Advertising, America, Diversity, Voice, Premium, Equity and Inclusion


What Does Black Visibility Really Look Like?

Every once in a while, an absence of data can paint a much clearer picture of an issue than the information actually provided. Take, for instance, a recent study released by the Geena Davis Institute on Gender in Media. To gain a better understanding of how race and gender are currently represented in advertising, the...
Tags: Advertising, Diversity, Voice, Premium, Equity and Inclusion, Geena Davis Institute on Gender in Media To


Why Companies Should Broaden Their Cultural Perspective

As racial conflict across the world continues brewing, companies are scrambling to figure out how to center their Black employees and consumers. Two of them, Twitter and Netflix, are uncovering fresh insights and fueling their bottom line through community-centered initiatives and employee resource groups, also known as ERGs or business resource groups. I know because...
Tags: Advertising, Diversity, Netflix, Voice, Premium, Equity and Inclusion


Major Tech Companies Already Have Your Data

On Aug. 6, the president of the United States signed two virtually identical executive orders (EOs) banning the use of both TikTok and WeChat. TikTok will survive due to a partnership deal with Oracle that as of this writing, the president has approved. But unless a federal judge issues a stay by the time you...
Tags: Advertising, United States, Voice, Premium, Think About This


Janey Whiteside on Why Walmart Doesn’t Have Time for ‘Big, Glorious, Fancy Ad Campaigns’ Anymore

Key Insights: Customers are more conscious of money, health and digital shopping now. Walmart marketing moves much faster now and focuses on employees and customers. When the pandemic hit the U.S. earlier this year, customer behavior at Walmart evolved five years in five weeks. Chief customer officer Janey Whiteside--a 2020 Brand Genius honoree--cites this stat...
Tags: Advertising, Walmart, Premium, Brandweek, Janey Whiteside, Adapting to Crisis


TikTok’s Katie Puris Says There’s Too Much Focus on Tactical in Digital Ads Sector

When it comes to digital advertising, there has been too much focus on the container and not enough on the content, TikTok managing director and global head of business marketing Katie Puris said during a Brandweek session Wednesday. Puris didn't provide any details on the elephant in the room for the company (a Brandweek presenting...
Tags: Advertising, Platforms, Premium, Brandweek, Katie Puris


How a Challenger Mindset Helps Brands Like DC and Pepsi ‘Strive for the Impossible’

Contrary to popular belief, failure is an option, even in today's cutthroat marketing environment. And it may be inevitable, especially if you're pushing the envelope as a risk-taking challenger brand. What matters more than the faceplant itself is how you pick yourself up and what you learn from your mistakes. "If you're breaking the rules...
Tags: Advertising, Premium, Pepsi, Brandweek, Brandweek Masterclass


What Makes a Brand Bold? 3 CMOs Share Their Strategies

One of 2020's most lauded campaigns is the Moldy Whopper, an ad that shows Burger King's signature sandwich literally rotting over the span of a month. The buzzy stunt, brought to life with help from three agencies, was created to promote the Whopper's lack of artificial ingredients and preservatives. At this year's Brandweek, Fernando Machado,...
Tags: Advertising, Premium, Brandweek, Brandweek Masterclass


Under CMO Kory Marchisotto, e.l.f. Captured That Elusive ‘Lighting in a Bottle’

Since Kory Marchisotto joined beauty brand e.l.f. Cosmetics in early 2019 as CMO, the company has managed to capture that elusive "lightning in a bottle" that many brands find elusive. Speaking at Brandweek today, Marchisotto ticked off the company's successes during her tenure thus far, including six straight quarters of net sales growth and gaining...
Tags: Advertising, Premium, Brandweek, Kory Marchisotto


Everlane’s CEO Says Internal Culture Is Just as Important as External

DTC fashion brand Everlane rose to fame for its "radical transparency" tagline and promise to share details about its manufacturing and supply chain processes. Now, it's applying that tagline internally, too. Michael Preysman, the founder and CEO of Everlane, took the stage at this year's Brandweek to discuss how the company is transforming and dealing...
Tags: General, Advertising, Everlane, Premium, Michael Preysman, Brandweek


3 Chief Marketers on the Skills Needed to Lead Through Crisis

The past six months have brought challenges and changes that even the savviest of marketers couldn't have foreseen and prepared for. Leadership at the top of the marketing department has proved to be more essential than ever, as people not only steer an organization's marketing, but also their respective teams through times of turmoil and...
Tags: General, Advertising, Premium, Brandweek


3 Ways Brands and Marketers Will Be Forever Changed by 2020

Key Insights Embrace the moment and learn from it for future challenges. Traits like listening and empathy are vital now. Clarity of purpose helps brands take meaningful action. We still have a little over three months to go in 2020, but the year has already become synonymous with unprecedented challenges and changes following a global...
Tags: Advertising, Premium, Ways Brands, Brandweek


How to Construct the Famous ‘P&G Memo’

Want to be a better strategic thinker? For most businesspeople, the time-tested P&G (Procter & Gamble) memo is a great place to start. At its core, the format of a classic P&G recommendation memo forces you to sequentially structure your thoughts, which in turn forces you to sequentially structure your communication. The clarity provided by...
Tags: General, Advertising, Voice, Premium, Procter Gamble, Think About This


How Marvel’s Marketing Machine Pivoted in a Blockbuster-less Summer

Since 2010, a summer hasn't passed without a Marvel Cinematic Universe blockbuster. This year it was supposed to be Black Widow, the long-awaited back story of Scarlett Johansson's character who has been a through line of the entire series since Iron Man 2. With Black Widow delayed until November due to the Covid-19 pandemic, the...
Tags: Gaming, Marvel, Advertising, Scarlett Johansson, The Avengers, Premium


The NFL Returns, Giving Struggling Networks a $5 Billion Ad Revenue Lifeline

Key Insights More ad money is moving to the NFL as a result of college football postponements, which left advertisers with fewer gross ratings points options. Super Bowl talks are proceeding more slowly than last year, but have picked up in recent weeks. After most professional sports were sidelined in March by Covid-19, several leagues,...
Tags: Advertising, NFL, Premium, The Big Game, Programming & Performance, COVID, Digital Features


Plant-Based Food Feud: Faux-Meat Brands Start a Public Beef Over ‘Clean’ Ingredients

Key Insights Lightlife's open-letter ad in major papers became an opening salvo, But Planterra praised its competitors as pioneers, not evil empires. Advocates for plant-based protein fear the category infighting is 'counterproductive.' The battle for flexitarian consumers isn't just happening in supermarkets and restaurants. It's reached the national media via a full-blown public feud involving...
Tags: Advertising, Premium, Challenger Brands, Plant-based Meat, Plant Based Food Feud : Faux Meat Brands Start, Planterra


Free Search and Social: We Are Not the Product—We Are Underpaid Workers

An invitation to walk in the Labor Day Parade got me thinking about labor law as an alternative path to meaningful data privacy regulation. Think about this: There is a popular meme used to explain the exchange of our data for free online services. "When something online is free, you are not the customer; you...
Tags: General, Advertising, Voice, Premium, Think About This


Quirky Dr. Bronner’s Throws Its Brand (and Money) Behind Legalizing Psychedelic Drugs

Key Insights The liquid soap brand is pushing for the FDA to legalize psychedelic drugs to treat PTSD, depression, anxiety and other disorders. Dr. Bronner's "Heal Soul!" labels are very much in keeping with its longstanding, and highly effective, branding. One of the lesser-told stories of the coronavirus pandemic is how the virus, apart from...
Tags: Advertising, Fda, Premium, Bronner, Marketing Innovation


The Bearded Sailor Tattoo Inspired Font for Premium Members

Access All Areas members have a cool font to download this week, courtesy of LovePowerDesigns. The Bearded Sailor is inspired by old-school tattoos that were popular with sailors. It’s a hand-drawn font with rounded strokes that pairs perfectly with both script and sans-serif fonts. The Bearded Sailor comes in two styles, a solid regular version, and a Shadow variant with stylish gaps beneath the spurs for more of a vintage appearance. Mircea Bucsa is the passionate designer behind LovePower...
Tags: Design, Resources, Fonts, Members Only, Premium, Access All Areas, Members, OTF, WOFF, Mircea Bucsa


Smucker’s Sees Its New Approach to Advertising Pay Off as Sales Soar

Key Insights: More time and space to pitch ideas has led to more creativity and risk-taking. It's better to be controversial and memorable than safe and forgettable. The J.M. Smucker Company admits that some of its past advertising hasn't been all that great. Maybe even a bit boring. Too many agencies working independently of each...
Tags: Advertising, Premium, Smucker, CPG, Smucker Company, Creative Disruption