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Rewatch This Year’s Social Media Week: Los Angeles

Social Media Week: Los Angeles (SMWLA) made its return to both the virtual and physical stages this summer. Adweek's first semi-hybrid event welcomed brand and platform leaders, digital marketers and social media practitioners to discuss this year's theme of "Reinvention" from June 29 to July 1. On the final day of the conference, an exclusive...
Tags: Advertising, Los Angeles, Adweek, Social Media Week, Premium Events, Los Angeles SMWLA


In Clubhouse, Authenticated Ventures’ James Andrews Found Community and Promise for Creators

In a moment where no one was going much of anywhere, Authenticated Ventures' James Andrews was traveling the world from the confines of an app. "Clubhouse became my LAX," Adweek's Creative Visionary of the Year told Chief Innovation Officer Toby Daniels during their Social Media Week session, "Building Brands at the Speed of Culture. "I...
Tags: Advertising, Premium, James Andrews, Social Media Week, Toby Daniels, Premium Events


Beyond Cold Hard Cash, How Influencers Value Their Content Now

You've created your social media accounts. You find your niche. You amass a following. Now what? That's where Justin Rezvani, founder and CEO of N2N2, a content subscription network, comes in. Rezvani spoke with Danielle Canty, co-founder and president of BossBabe and Samir Chaudry, a filmmaker, who, along with Colin Rosenblum, created Colin & Samir....
Tags: Advertising, Premium, Social Media Week, Rezvani, Premium Events, Samir Chaudry, Justin Rezvani, Danielle Canty, BossBabe, Colin Rosenblum


Hannah Bronfman’s ‘Passionate’ Brand Came Together Through Patience and Playfulness

Multi-hyphenate Hannah Bronfman has transformed a personal passion into a platform for healthy living. Her latest venture is a wellness market called HBFIT. The model-actor-entrepreneur-DJ and new mom doled out advice for other social media influencers, and the brands they work with, during a conversation with Adweek Senior Editor Terry Stanley at Social Media Week...
Tags: Advertising, Premium, Social Media Week, Hannah Bronfman, Premium Events, Terry Stanley


How Micro and Nano Influencers Drive Big Change

When it comes to influencers, leading brands are thinking small. They're turning to micro-influencers--real people with real influence. Although they may have smaller follower counts, when brands properly activate micro-influencers via user-generated content, these influencers drive a sense of authenticity and brand affinity that can outperform larger content creators. Brands like Canon are using micro-influencers...
Tags: Advertising, Canon, Premium, Social Media Week, Premium Events


It Gets Better Remains Impactful For Today’s LGBTQ+ Youth Through TikTok

The It Gets Better Project celebrated its 10th birthday in September. And as the group continues to grow and advocate for LGBTQ+ youth, it's doing so with enhanced storytelling on new platforms. The group's Executive Director Brian Wenke and Youth Voice Hammy Hamilton sat down with TikTok's Education and Philanthropy Partnerships Lead Brett Peters at...
Tags: Advertising, Premium, Social Media Week, Premium Events, Better Remains Impactful For Today, Better Project, Brian Wenke, Youth Voice Hammy Hamilton, Brett Peters


What the New NCAA Advertising Rules Mean for Influencer Marketing

There's a seismic shift in how audiences consume content, and it's becoming clear that influencers are driving that shift. Ryan Berger, Founding Partner of HYPR; Barbara Jones, Founder and Chief Executive Officer of Outshine Talent; Ian Schafer, Co-founder and Chief Executive Officer of Kindred, and Kait Pearse, Associate Director, Influencer of Grey Group, joined Adweek's...
Tags: Advertising, Adweek, Premium, Barbara Jones, Grey Group, Ryan Berger, Social Media Week, Premium Events, Kait Pearse, New NCAA, Ian Schafer Co


Influencer Marketing Must-Dos From the Best in Business

How did brands like Fashion Nova build empires on social media? By putting influencers at the center of their digital strategy. Although many brands may treat influencer marketing as an add-on, today's biggest names in beauty, fashion, and lifestyle make content creators a key part of their brand's DNA. Conor Begley, co-founder and president of...
Tags: Advertising, Premium, Social Media Week, Premium Events, Conor Begley


Creator House The Crib Around the Corner Reaches an Audience Traditional Advertising Can’t

The Crib Around the Corner, the first Los Angeles house of black creators launched in the midst of the pandemic, in February. Still, the group, launched by influencer marketing agency Whaler, and sponsored by AT&T TV, hit the ground running, creating engaging, authentic, and highly-viewed content. At Social Media Week LA last Thursday--Adweek's first in-person...
Tags: Advertising, Los Angeles, Premium, Social Media Week, AT T TV, Premium Events, Social Media Week LA


How the Personalized Feed Is Changing Ecommerce

While driving growth for brands is more critical than ever, how people discover brands is rapidly evolving. Eva Valerio, Global Head of Discovery Ads for Google, joined Adweek's Social Media Week LA to explore the consumer shift to personalized content feeds and how businesses find success within these experiences across Google and YouTube. Consumer behavior...
Tags: Google, Ecommerce, Advertising, Premium, Social Media Week, Premium Events, Adweek s Social Media Week LA


Rewatch Adweek’s Fourth Annual Elevate: Experiential and Creativity Summit

On June 17 Elevate: Experiential and Creativity rounded out the second annual Adweek at Home summit. Attendees heard marketing experts share the secrets of successful engagement, measurable results, flexible production and creating unforgettable experiences. Featured speakers included Leo Burnett's Chaka Sobhani, one of this year's Creative 100 honorees, Adobe's John Travis and Best-selling author Jonny...
Tags: Advertising, Creative, Adweek, Cannes Lions, Leo Burnett, John Travis, Chaka Sobhani, Experiential, The Creative 100, Premium Events


Catch Up On This Year’s Adweek at Home Summit

For the second year in a row, the Adweek at Home summit took place virtually and brought together a variety of voices to discuss the role of brand purpose, the power of audio and the intersection between creativity and technology. From June 14-17 attendees listened to marketers from companies like Twitch, Supergoop! and Visible and...
Tags: Technology, Advertising, Adweek, Cannes Lions, Brand Purpose, Premium Events, Audio & Podcasting, Twitch Supergoop


Check Out Adweek’s Inaugural Elevate: TV and Video Measurement

On June 9, marketers and TV industry leaders came together for the first Elevate: TV and Video Measurement. Over the course of 11 sessions, we heard companies like ViacomCBS, iSpot.tv, Google and the IAB discuss how they have adjusted to the disruption they experienced at the height of the pandemic last year. With topics ranging...
Tags: Google, Advertising, Adweek, Connected TV, Iab, Premium Events


Watch Adweek’s Inaugural Elevate: Brand Safety

In 2021 brand safety has become a vital part of strategy for many brands. But brand safety, like many things in life, is not always black and white. On May 26 Adweek's Elevate: Brand Safety summit invited marketers to discuss why a nuanced approach to brand safety is required and how to create an engaging...
Tags: Advertising, Customer Experience, Adweek, Branding, Premium Events


Watch Sessions from Adweek’s Fourth Annual Elevate: AI Summit

This year's Elevate: AI Summit continued the ongoing conversation about the importance of artificial intelligence and performance marketing in marketing. From May 18-19 marketers, technologists and thought leaders virtually gathered to discuss what AI and mar tech have to offer, how performance marketing has become linked to ROI and what we can expect in the...
Tags: Advertising, Artificial Intelligence, Adweek, Premium Events


Mediaweek Masterclass: Purpose-Led Media

In today's marketing landscape, leaning into your why--your DNA as a brand--has never been more important. At Mediaweek 2021, we spoke with executives from Verizon, Mattress Firm, and Happy Money and they shared how they are using media in innovative and unique ways to amplify their brand purpose. Happy Money's CMO Sadira Furlow discussed how...
Tags: Advertising, Premium, Happy Money, Premium Events, Sadira Furlow, Verizon Mattress Firm


Watch Adweek’s Spring 2021 Convergent TV Summit

Adweek's semi-annual Convergent TV Summit returned this spring with a focus on the future. From April 26-28, thought leaders came together to discuss how the industry reacted to the seismic shifts of the past year--and what the future might hold. If you missed any of the thought-provoking sessions or just wanted to watch them again,...
Tags: General, Advertising, Adweek, Premium Events


Why Ben & Jerry’s Criminal Legal System Reform Efforts Go Beyond Philanthropy

As part of the Adweek Sustainability Playbook, Ben & Jerry's Head of Global Activism Strategy, Chris Miller, shares how companies can use their existing tools to advocate for change and become good corporate citizens. THE CHALLENGE The view of what it means to be a corporate citizen has shifted dramatically over the last couple of...
Tags: Advertising, Sustainability, Chris Miller, Ben, Ben Jerry, Jerry, Premium Events


How Shell Plans to Achieve Net Zero Emissions by 2050

As part of the Adweek Sustainability Playbook, Shell Brands International AG CEO & Vice-Chairman Dean Arag?n shares the journey to decarbonization and the steps to achieve net-zero emissions. THE CHALLENGE How do we as an energy business achieve net-zero emissions by 2050 while meeting the world's growing demand for energy, respecting nature, powering lives, and...
Tags: Advertising, Sustainability, Premium Events


How the NHL is Leveraging the Power of Sports to Drive Environmental Change

As part of the Adweek Sustainability Playbook, NHL VP of Sustainable Infrastructure and Growth Initiatives Omar Mitchell shares how the NHL is focusing their sustainability efforts on inspiring their communities and partners to lower emissions, conserve water, reduce waste and more while protecting the places hockey is played for future generations. THE CHALLENGE What do...
Tags: Advertising, Sustainability, NHL, Omar Mitchell, Premium Events, Power of Sports to Drive Environmental Change, Adweek Sustainability Playbook NHL


How Kellogg Company Supports Farmers’ Sustainable Agriculture Practices

As part of the Adweek Sustainability Playbook, Kellogg VP and Chief Sustainability Officer Amy Senter shares her play on how to how the world's leading cereal company is working closely on partnerships with farmers at the local level and NGOs to share their sustainability efforts and impact. THE CHALLENGE The Kellogg Company is the world's...
Tags: Advertising, Sustainability, Kellogg Company, Premium Events, Adweek Sustainability Playbook Kellogg VP, Amy Senter


Uber’s Road to Green Recovery and Zero-Emission Transportation Options

As part of the Adweek Sustainability Playbook, Shin-Pei Tsay, Uber's Global Head of Cities and Transportation Policy, shines a light on how Uber is mobilizing the world sustainably with technology and mobilizing people with zero carbon emissions. THE CHALLENGE While most would typically view Uber as a ride hailing company, its core technology also enables...
Tags: Advertising, Sustainability, Premium Events, Adweek Sustainability Playbook Shin Pei Tsay Uber


How Eli Lilly and Company Cracked an Inclusive Approach in Health Communications

As part of the Adweek Sustainability Playbook, Eli Lilly and Company's Chief Media Officer Lina Polimeni shares her play on how to create the most compelling communications through a deep understanding of your consumer. THE CHALLENGE Understanding the consumer is supposed to be a marketing superpower. All too often it is assumed that a great...
Tags: Advertising, Sustainability, Premium Events, Lina Polimeni


Watch All 21 Sessions and Workshops From Mediaweek 2021

If you missed Mediaweek earlier this month, this is your one-stop shop for all of the insightful, thought-provoking, forward-looking discussions tailored to the ever-transforming media industry. Mediaweek is the reimagined Adweek brand focused on the evolution of the media buying and planning community, which sees players ranging from brands to platforms to agencies. Our first...
Tags: Advertising, Adweek, Premium, Mediaweek, Premium Events


How Liquid Death Leans on Youth Culture for Sustainability Messaging

As part of the Adweek Sustainability Playbook, Liquid Death Mountain Water Co-founder and CEO Mike Cessario shares his play on how the brand takes an untraditional tone to make their sustainability messaging resonate with millions and generate thousands in earned media. Check out more plays from best-in-class brands and top leaders here. THE CHALLENGE Make...
Tags: Advertising, Sustainability, Mike Cessario, Premium Events


Dole Develops Systemic Answers to Combat Global Hunger and Malnutrition

As part of the Adweek Sustainability Playbook, Global CMO of Dole Rupen Desai discusses the ways in which the 170-year-old brand is raising awareness and combating worldwide hunger and malnutrition. Check out more plays from best-in-class brands and top leaders here. THE CHALLENGE We live in a world where almost the same amount of people...
Tags: Advertising, Sustainability, Dole, Premium Events, Dole Rupen Desai


How Seventh Generation Embeds Clean Energy Goals into Business Approach

As part of the Adweek Sustainability Playbook, Unilever's Seventh Generation Global Director of Advocacy and Sustainability Ashley Orgain shares her play on how to leave a better future for our children through meaningful commitments, partnerships and measurable actions. Check out more plays from best-in-class brands and top leaders here. THE CHALLENGE At the beginning of...
Tags: Advertising, Sustainability, Premium Events, Adweek Sustainability Playbook Unilever, Ashley Orgain


Restaurant Brands International Changes Supply Chain to Reduce Global Footprint

As part of the Adweek Sustainability Playbook, Restaurant Brands International's Head of Sustainability, Elmis Medina, shares her play on how to do right by people and planet via research-driven supply chain optimizations that drive global change and increase brand-level, consumer value. Check out more plays from best-in-class brands and top leaders here. THE CHALLENGE We...
Tags: Advertising, Sustainability, Premium Events


Why Economic Impact is a Critical Component of Facebook’s Sustainability Plan

As part of the Adweek Sustainability Playbook, Facebook's Head of Global Business Strategy and Engagement, Arielle Gross Samuels, shares her play on how brands can drive and measure action that fuels economic growth by tapping into cultural and societal needs. Check out more plays from best-in-class brands and top leaders here. THE CHALLENGE When it...
Tags: Facebook, Advertising, Sustainability, Premium Events, Adweek Sustainability Playbook Facebook, Arielle Gross Samuels


BlackRock Highlights the Importance of Building Financial Wellness and Inclusion

As part of the Adweek Sustainability Playbook, Frank Cooper, CMO at BlackRock, discusses the importance of building financial wellness and financial inclusion. Check out more plays from best-in-class brands and top leaders here. THE CHALLENGE Research shows that people's relationships with money are among the causes of stress and anxiety. In most parts of the...
Tags: Advertising, Sustainability, Blackrock, Premium Events, Importance of Building Financial Wellness, Adweek Sustainability Playbook Frank Cooper CMO