Posts filtered by tags: Prescription drug[x]


 

Despite Drug Industry Claims, Higher List Prices Do Mean Higher Out-of-Pocket Costs for Many Patients

New research suggests that as the list price of brand name drugs rise, so do out-of-pocket medical costs for these drugs—at least for some patients. This is counter to a common industry claim that patients aren’t affected by list price increases. The study found a link between list prices rising and out-of-pocket…Read more...
Tags: Health, Science, Medicare, Martin Shkreli, Daraprim, Turing Pharmaceuticals, Pharmacy, Pharmaceutical Industry, Drug Pricing, Prescription drug, Health Sciences, U S Healthcare, Healthcare Reform In The United States, Pharmaceuticals Policy, Health Medical Pharma, Benjamin Rome


How to Use Cognitive-Behavioral Therapy

Once we understood the brain as a fixed, static entity. Now we see it as a changeable, growing organ. This should give much encouragement to those who feel limited by their beliefs that they are somehow stuck in habitual patterns of thinking, since the brain itself can be rewired because of its neuroplasticity. Before brain imaging was possible, many psychotherapists were already using cognitive-behavioral therapy (CBT) to help people reframe their experiences and learn to modulate emotions and ...
Tags: Psychology, General, Brain, Treatment, Psychotherapy, Brain Imaging, Cognition, Brain And Behavior, Medications, Cognitive Behavioral Therapy, CBT, Prescription drug


Happiness in a Bottle?

Popular commercials depict mental health consumers gleefully picking daisies on a sun-splashed day. Happiness is achievable, if only you insert this pill, embrace this diet regimen, or add this supplement. The sterile blueness — or is it an overcast Seattle grey? — is a temporary inconvenience. Daisies, mimosas, and sun-kissed days in your future? Not so fast, my friend. In our instant gratification society, we expect to feel good. We glance at loved ones, colleagues, and friends and assume they...
Tags: Psychology, General, Happiness, Stress, Personal, Depression, Treatment, Therapy, Resilience, Optimism, Psychotherapy, Mind, Seattle, Thought, Mental Health And Wellness, Medications


Relevant Shock

(Photo credit: Wikipedia) I coined the phrase “Relevant Shock,” decades ago. It means that a headline should be surprising, (shocking), but have a real connection to the idea of the ad, (relevant). The example I usually use is Santa Claus. To see Santa in December is relevant, but not particularly shocking. But to see Santa in full costume on a beach in July, while certainly surprising, is probably not relevant to your story. You want something that does both. And I think this campaign for th...
Tags: Business, Wikipedia, Advertising, Marketing, Creativity, Ideas, Santa, Good Ideas, Kitty, Jay H Heyman, Prescription drug, California Highlands