Posts filtered by tags: Press Releases[x]


 

Goodway Group Spins Off New Company, Control vs. Exposed

Catering to global marketers, CvE is a performance agency built to deliver truth, transparency and tangible business results PHILADELPHIA – Goodway Group, the digital partner advertisers trust to deliver campaign performance and media efficiency, has spun off a performance agency focused on delivering measurable outcomes to global marketers. Control vs. Exposed (CvE) incorporates the best […] The post Goodway Group Spins Off New Company, Control vs. Exposed appeared first on Ad Tech Daily.
Tags: Advertising, Press Releases, Online Media, CVE, Ad & Media Strategies, Ad Groups & Agencies, Media Agency, Goodway Group, Control Vs Exposed, Media Efficiency, Goodway Group Spins Off New Company Control, PHILADELPHIA Goodway Group


AnyClip Launches Industry-First Free Video Player Eliminating Headaches for Publishers

–AnyClip Addresses Another Major Publisher Pain Point by Eliminating Operating Costs Associated with Video –Introduces Free Video Player Solution to Help Publishers Succeed with Video NEW YORK & TEL AVIV – AnyClip, the AI-driven video content data pioneer, announced the launch of the fastest-loading, first-ever free video player for publishers in the digital media ecosystem. […] The post AnyClip Launches Industry-First Free Video Player Eliminating Headaches for Publishers appeared first on Ad T...
Tags: Advertising, Video Ads, Press Releases, Video Advertising, Online Media, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Ad Products, Video Monetization, Anyclip, Free Video Player, Video Publishers


IAB Releases 2019 NewFronts Line-Up

Weeklong NYC Marketplace to Feature Media Powerhouses and Pioneers Showcasing Innovative Digital Content & Advertising Opportunities NEW YORK — The Interactive Advertising Bureau (IAB) today announced the preliminary schedule for the 9th annual Digital Content NewFronts held in New York City. From Monday, April 29, to Friday, May 3, the biggest names in media and […] The post IAB Releases 2019 NewFronts Line-Up appeared first on Ad Tech Daily.
Tags: New York City, Advertising, Press Releases, Iab, Interactive Advertising Bureau IAB, Ad & Media Strategies, Digital Intelligence, Iab Newfronts


IAS Earns IAB Tech Lab Service Excellence Award

Michael Tuminello, VP of Publisher Products Recognised For Work to Unify Video Measurement With VAST 4.1 LONDON — Michael Tuminello, VP of Publisher Products at Integral Ad Science (IAS), has been honoured with the IAB Tech Lab Service Excellence Award for outstanding contributions to VAST 4.1 video specifications. The award recognises IAB Tech Lab member […] The post IAS Earns IAB Tech Lab Service Excellence Award appeared first on Ad Tech Daily.
Tags: London, Advertising, Press Releases, Online Media, Iab, Ad & Media Strategies, Integral Ad Science, Digital Intelligence, Iab Tech Lab, Ad and Media Verification, IAS, Integral Ad Science IAS, Michael Tuminello, Iab Tech Lab Service Excellence Awards, IAB Tech Lab Service


Thirdpresence Acquires Flowplayer to Fix Broken Video Monetization with Machine Learning

HELSINKI, Finland/Stockholm, Sweden – Thirdpresence, a programmatic video advertising company, has acquired video platform Flowplayer to develop a unified contextual video and advertising offering that helps advertisers achieve their branding objectives and improve the ability for premium publishers to monetize their content. The newly combined company will operate under the Flowplayer brand name and will […] The post Thirdpresence Acquires Flowplayer to Fix Broken Video Monetization with Machin...
Tags: Advertising, Video Ads, Press Releases, Video Advertising, Online Media, Media Buying, Helsinki Finland, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Monetization Strategy, Thirdpresence, Flowplayer, Programmatic Video Advertising


Jumpshot Launches in the U.K. and Releases Data Report with Insights on eCommerce Winners and Losers in the U.K.

Jumpshot’s The Competitive State of eCommerce Marketplaces Data Report, 2019 U.K. Edition, shows Amazon drove more than 65 percent of conversions across 15 major categories in 2018 LONDON — Jumpshot, the only company that unlocks walled garden data, today announced the expansion of Jumpshot, headquartered in San Francisco, California, to the U.K. market and the official availability […] The post Jumpshot Launches in the U.K. and Releases Data Report with Insights on eCommerce Winners and Losers ...
Tags: Amazon, London, Featured, Advertising, Press Releases, Online Media, Digital Marketing, Media Buying, San Francisco California, U K, Ad & Media Strategies, Advertising Reports and Studies, Digital Intelligence, Jumpshot, Ecommerce Report, Jumpshot Insights


Plugable Launches the First NVMe SSD Enclosure with a Completely Tool-free Design

Plugable, the leading developer of USB, Thunderbolt, Bluetooth and power-related devices, launches the 10Gb USB-C (USB 3.1 Gen 2) NVMe SSD Enclosure, the first high performance NVMe enclosure to feature a completely tool-free, spring-loaded design for inserting and removing a compatible SSD, along with advanced thermal management to maximize performance and device lifespan. The post Plugable Launches the First NVMe SSD Enclosure with a Completely Tool-free Design appeared first on ThinkComputers...
Tags: All News, Hardware News, Press Releases, Ssd, Nvme, Enclosure, Plugable


NZXT Unveils the HUE 2 LED Strips: See Your Battlestation in a New Light

NZXT, a leading developer of software-powered hardware solutions for PC gaming, today announces two new sizes of RGB LED strips for the HUE 2 RGB lighting kit, powered by CAM. The post NZXT Unveils the HUE 2 LED Strips: See Your Battlestation in a New Light appeared first on ThinkComputers.org.
Tags: All News, Hardware News, NZXT, Press Releases, Hue, RGB, LED strips, HUE 2


Taboola Expands Strategic Partnership with Business Insider

Leading business news publisher adopts innovative Taboola Feed to enhance user experience NEW YORK — Taboola, the leading discovery platform, announced an exclusive two-year partnership with Business Insider to enhance the business news publisher’s user experience by integrating the Taboola Feed on desktop and mobile web. The deal builds on an existing partnership between Taboola and Business […] The post Taboola Expands Strategic Partnership with Business Insider appeared first on Ad Tech Daily...
Tags: Advertising, Native Advertising, Press Releases, Business Insider, Online Media, Taboola, Ad & Media Strategies, Online Content Publishers, Ad Networks and Platforms, Monetization Strategy, Discovery Platform, Taboola Feed


Tapjoy Appoints Jeff Drobick Chief Executive Officer

Former Chief Product Officer takes over as CEO while Steve Wadsworth transitions to Chairman of the Board SAN FRANCISCO — Tapjoy, the Maximum Impact Platform™ for mobile advertisers and app developers, announced today the appointment of Jeff Drobick as its new President and Chief Executive Officer, effective immediately. Drobick takes over for Steve Wadsworth, who […] The post Tapjoy Appoints Jeff Drobick Chief Executive Officer appeared first on Ad Tech Daily.
Tags: Advertising, San Francisco, Press Releases, Mobile Advertising, Online Media, Tapjoy, Ad & Media Strategies, Digital Intelligence, People in Ad Tech, Maximum Impact Platform, Jeff Drobick, Steve Wadsworth, Drobick


AT&T Consolidates its Open Programmatic Spend on the AppNexus DSP

Investments in premium technology for marketers to support AT&T brand advertising at-scale AT&T will be a first-mover for new capabilities to better engage consumers across screens New York – AT&T Communications* and Xandr, AT&T’s advertising business, today announced that AT&T will consolidate its programmatic advertising spend on the open exchange through Xandr’s Demand-Side Platform (DSP), the AppNexus […] The post AT&T Consolidates its Open Programmatic Spend on the AppNexus DSP appeared fir...
Tags: New York, Advertising, App, AT T, Press Releases, DSP, Media Buying, Ad & Media Strategies, Programmatic Buying, Programmatic Advertising, AT T Communications, Xandr, Xandr AT T, Appnexus Programmable Platform


Mobile Marketing Grows in Germany, Daniel Rieber Appointed as Country Director MMA Germany

Berlin: At the beginning of the year, the German chapter of the global Mobile Marketing Association once again reported significant growth. Alongside existing members—such as McDonald’s, Unilever, Coca Cola, and others—new companies including MasterCard, ING, Twitter, Wetter.com, Ogury, TAB, YOC, and Groundtruth are now among the list of active members in Germany. The mutual goal […] The post Mobile Marketing Grows in Germany, Daniel Rieber Appointed as Country Director MMA Germany appeared firs...
Tags: Germany, Berlin, Advertising, Mobile Marketing, Press Releases, MMA, Mobile Advertising, Digital Marketing, McDonald, Ad & Media Strategies, People in Ad Tech, Mobile Marketing Association, Unilever Coca Cola, Groundtruth, MMA Germany, Mobile Marketing Germany


Nanigans Appoints Sales Leaders in U.S. and EMEA

Industry veterans David Paquette and Erwin Bos will grow local sales teams to support market demand for digital advertising software BOSTON — Nanigans, the leader in performance advertising software, announced the hires of two new executives in key revenue roles in the U.S. and Europe. David Paquette joins Nanigans as vice president of U.S. sales […] The post Nanigans Appoints Sales Leaders in U.S. and EMEA appeared first on Ad Tech Daily.
Tags: Europe, Boston, Advertising, Press Releases, Nanigans, Online Media, EMEA, Ad & Media Strategies, Digital Intelligence, People in Ad Tech, Performance Advertising, David Paquette, Erwin Bos


Acxiom®’s Unified Data Layer Wins A 2019 BIG Innovation Award

CONWAY, Ark. — Acxiom®, the data and technology foundation for the world’s best marketers, announced its Unified Data Layer (UDL) has been named a winner of the 2019 BIG Innovation Awards presented by the Business Intelligence Group, which recognizes organizations and people who bring new ideas to life and change the way we experience the world. Designed […] The post Acxiom®’s Unified Data Layer Wins A 2019 BIG Innovation Award appeared first on Ad Tech Daily.
Tags: Advertising, Press Releases, Online Media, Acxiom, Ad & Media Strategies, Digital Intelligence, Business Intelligence Group, Big Innovation Awards, Unified Data Layer, CONWAY Ark Acxiom, Unified Data Layer UDL


AI-powered Marketing Personalisation Startup, DataSine, Secures £4 Million Series A Funding

LONDON — London-based AI startup DataSine, which combines expertise in psychology and machine learning to help businesses personalise their communications at scale, has raised £4 million in Series A funding from leading European and U.S. investors, led by Pentech and Propel Venture Partners. Other investors include C.Entrepreneurs/Cathay Innovation, Twin Ventures and Sistema_VC. DataSine’s personality-driven marketing […] The post AI-powered Marketing Personalisation Startup, DataSine, Secures £...
Tags: London, Advertising, Artificial Intelligence, Machine Learning, Press Releases, Online Media, Pomegranate, Ad & Media Strategies, Digital Intelligence, Ad Products, Pentech, DataSine, C Entrepreneurs Cathay Innovation Twin Ventures, Propel Venture Partners Other


Ace Metrix Releases Standout Super Bowl LIII Ads

Based on emotional impact from consumer generated data LOS ANGELES — Ace Metrix, the leader in measuring the impact of video advertising, released its lists of Super Bowl ads that stood out to viewers based on emotional impact. Results are generated from consumer data, where each ad is rated by more than 500 real world […] The post appeared first on Ad Tech Daily.
Tags: Advertising, Los Angeles, Video Ads, Press Releases, Video Advertising, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Advertising Reports and Studies, Digital Intelligence, Ace Metrix, Super Bowl Advertising, Super Bowl LIII


Liberty Suppressors Introduce their New Integrally Suppressed Zulu 5.56 Upper Receiver

Georgia-based Liberty Suppressors has introduced a new integrally suppressed 5.56 upper receiver, the Zulu. The Zulu upper is built around an Odin Works custom profile 10.5″ barrel with a titanium baffle system designed by Liberty Suppressors. Here are the specs for the new suppressed upper: Barrel length (rifled bore): 10.5″ Twist Rate: 1 in 8″ Barrel […] Read More … The post Liberty Suppressors Introduce their New Integrally Suppressed Zulu 5.56 Upper Receiver appeared first on The Firearm Bl...
Tags: Guns, Georgia, Press Releases, Ar-15, NFA / Suppressors / Class III, Suppressor, Liberty Suppressors, Integrally Suppressed Upper Receiver, Liberty Suppressors Zulu, Liberty Suppressors Introduce


Amazon Threatens Digital Advertising Duopoly, Finds Nanigans Survey

Advertisers are shifting more of their budgets to Amazon, but express concerns about data access and competition BOSTON — Nanigans, the leader in performance advertising software, announced results from its latest survey conducted by Advertiser Perceptions. Based on responses from 100 digital advertising decision-makers at retail companies generating at least $50 million in online sales […] The post Amazon Threatens Digital Advertising Duopoly, Finds Nanigans Survey appeared first on Ad Tech Dai...
Tags: Amazon, Featured, Boston, Advertising, Press Releases, Nanigans, Online Media, Ad & Media Strategies, Advertising Reports and Studies, Digital Intelligence, Performance Advertising, Advertiser Perceptions, Amazon Threatens Digital Advertising Duopoly, Advertiser Perceptions Based, Amazon Threatens Digital


AOP Digital Publishing Awards 2019 Now Open for Entries

London, UK: The Association for Online Publishing has announced entries for its flagship annual awards are now open. Hosted in partnership with PubMatic, the AOP Digital Publishing Awards 2019 will recognise editorial, commercial, partnerships and publishing excellence, during a prestigious ceremony at Old Billingsgate, London, on Thursday 27th June. Now in their 17th year, the awards are open to publishers, advertisers, agencies, and suppliers with […] The post AOP Digital Publishing Awards 201...
Tags: Advertising, Press Releases, Online Media, Aop, London UK, Old Billingsgate London, Ad & Media Strategies, Advertising Events, AOP Digital Publishing Awards, Association For Online Publishing, AOP Digital


Olay Named Winner in Merkle’s Sixth Annual Digital Bowl Report

Contest Returns for Super Bowl LIII to Assess Advertisers’ Digital Marketing Efforts Columbia, MD — Merkle (www.merkleinc.com) a leading technology-enabled, data-driven performance marketing agency, released its sixth annual Digital Bowl Report, evaluating Super Bowl advertisers’ digital marketing efforts. This year, Olay and Avocados from Mexico took first and second place. Merkle’s annual Digital Bowl Report […] The post Olay Named Winner in Merkle’s Sixth Annual Digital Bowl Report appeared f...
Tags: Mexico, Advertising, Press Releases, Merkle, Online Media, Ad & Media Strategies, Advertising Reports and Studies, Digital Intelligence, Super Bowl Advertising, Performance Marketing, Olay, Digital Bowl Report


Clear Channel Outdoor Holdings, Inc. Announces New Post-Emergence Board of Directors

New Board Will Bring Broad, Global Expertise to Position the New Company for Future Growth New York, NY and San Antonio, TX – Clear Channel Outdoor Holdings, Inc. (NYSE:CCO), a subsidiary of iHeartMedia, Inc. (PINK: IHRTQ), announced the members selected to serve on its new Board of Directors when it becomes a standalone company upon […] The post Clear Channel Outdoor Holdings, Inc. Announces New Post-Emergence Board of Directors appeared first on Ad Tech Daily.
Tags: Board of Directors, Advertising, Press Releases, San Antonio TX, Clear Channel Outdoor Holdings Inc, Clear Channel, Ad & Media Strategies, Digital Intelligence, People in Ad Tech, Iheartmedia, New Company for Future Growth New York NY, Clear Channel Outdoor Holdings Inc NYSE, IHRTQ


Streamlight Introduces TLR-6 for SIG Sauer’s P365

Streamlight have introduced a new version of their TLR-6 weapon light for SIG Sauer’s P365. The ‘ultra-compact version’ of the TLR-6 attaches to the P365’s rail and trigger guards combining an LED light and red laser module. Here’s Streamlight’s full press release on the new addition to their TLR-6 series: The TLR-6 is designed to […] Read More … The post Streamlight Introduces TLR-6 for SIG Sauer’s P365 appeared first on The Firearm Blog.
Tags: Guns, Lasers, Press Releases, Flashlights, Sig Sauer, TLR, Sauer, Streamlight, SIG Sauer P365, Streamlight TLR-6


Twitter Extends In-Stream Video Ads and Sponsorships to Include K-Pop Content Worldwide

– Inserting pre-roll video ad before premium video content such as K-Pop artists, variety show, Twitter Blueroom – Providing marketing opportunities for brands targeting young, high-engagement consumer audiences worldwide SEOUL, KOREA – Twitter is the best place for fans all over the world to find out and talk about what’s happening in the K-Pop world in […] The post appeared first on Ad Tech Daily.
Tags: Twitter, Social Networks, Advertising, Video Ads, Press Releases, Video Advertising, Online Media, Digital Marketing, Social Media Advertising, Media Buying, Twitter Advertising, K-pop, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Digital Intelligence


Meprolight Announces U.S. Division to Service North American Customers

With a new year upon us and SHOT Show in the rearview mirror, many companies have positioned themselves for what is hopefully their best year yet! You can add to that list Meprolight because they have been making strategic moves of their own. In a recent Press Release, they have announced a New U.S.-based Division […] Read More … The post Meprolight Announces U.S. Division to Service North American Customers appeared first on The Firearm Blog.
Tags: Guns, Press Releases, Optics, Meprolight, Reflex/Red Dot, US Division


Crimson Trace’s Lasersaddle Sight for the Shockwave Now Shipping

Oregon-based Crimson Trace have introduced their Lasersaddle sight for the Mossberg Shockwave and other Mossberg shotguns. Available in red and green lasers, the Lasersaddle LS-250 matches the contours of the shotgun. Crimson Trace say the laser assembly is precision engineered and simple to install. The position of the Lasersaddle puts its controls right at the […] Read More … The post Crimson Trace’s Lasersaddle Sight for the Shockwave Now Shipping appeared first on The Firearm Blog.
Tags: Guns, Oregon, Press Releases, Shotguns, Pump, Mossberg, Crimson Trace, Other Gear & Gadgets, Mossberg Shockwave, Crimson Trace Lasersaddle, Shotgun laser


TechTarget Delivers Confirmed Project Intelligence Directly to B2B Sales Teams in Latest Update to Priority Engine Purchase Intent Platform

New enhancements provide expanded account-level insights and access to buying team insiders to accelerate sales opportunities and revenue growth NEWTON, Mass. — TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B technology purchase intent data and services announced new updates to its IT Deal Alert Priority EngineTM platform that help B2B sales teams identify Confirmed Projects within their […] The post TechTarget Delivers Confirmed Project Intelligence Directly to B2B Sales Teams in Late...
Tags: Advertising, Press Releases, Digital Marketing, TechTarget, Ad & Media Strategies, Digital Intelligence, Ad Products, B2B sales, Priority Engine, NEWTON Mass TechTarget Inc, B2b Purchase Intent Data


Cheddar Taps Telaria’s Video Management Platform (VMP) As SSP Partner to Scale Connected TV Advertising Programmatically

Partnership brings unique, live CTV inventory to programmatic buyers for the first time NEW YORK — Telaria (NYSE:TLRA), the complete software platform to manage video advertising for premium publishers, announced that Cheddar, the leading post-cable networks company, has selected Telaria as a supply-side partner to boost monetization of its inventory, including connected TV (CTV). The […] The post Cheddar Taps Telaria’s Video Management Platform (VMP) As SSP Partner to Scale Connected TV Adverti...
Tags: Advertising, Video Ads, Press Releases, Connected TV, Video Advertising, Online Media, CTV, Cheddar, Ad & Media Strategies, Ads Taxonomy, Digital Intelligence, Telaria


Cody Firearms Museum and Henry Launch Collector’s Series

The Cody Firearms Museum have partnered with Henry Repeating Arms to introduce a limited edition run of collectible rifles, the Collector’s Series. The new series will feature rifles ‘inspired by prized pieces’ in the museum’s collection. The first rifle in the series will be based on Henry’s Golden Boy with an engraved receiver designed by Baron Engraving. […] Read More … The post Cody Firearms Museum and Henry Launch Collector’s Series appeared first on The Firearm Blog.
Tags: Guns, Press Releases, Henry, Rifles, Henry Repeating Arms, Cody Firearms Museum, Davidson's, Baron Engraving, Collector's Series, CFM Collector's Series, Henry Launch Collector


NEW S&W Performance Center Model 442 Revolver

Smith & Wesson have added an upgraded version of their Model 442 revolver to their Performance Center line. The new Performance Center 442 double action only revolver has a two-tone finish with a polished cylinder, screws and trigger. The new revolver, designed with concealed carry in mind, comes with Trace LG-105 Lasergrips. It is chambered for .38 […] Read More … The post NEW S&W Performance Center Model 442 Revolver appeared first on The Firearm Blog.
Tags: Guns, Revolver, Press Releases, Lg, Smith & Wesson, 442, Pistols, Performance Center, 38 Special


New Multi-Role MR918 9mm Pistol from Shadow Systems

Texas-based Glock custom parts maker Shadow Systems has introduced their first proprietary pistol design. The MR918 will be available in two models, Combat and Elite. Chambered in 9x19mm, Shadow Systems describe the MR918 as a “true multi-role” pistol. Shadow Systems announcement joins ZEV, another Glock custom parts maker, who also recently announced the launch of their first proprietary […] Read More … The post New Multi-Role MR918 9mm Pistol from Shadow Systems appeared first on The Firearm ...
Tags: Texas, Guns, Press Releases, Glock, Pistols, Shadow Systems, MR918