Posts filtered by tags: Press Releases[x]


 

Comcast Advertising Appoints Tony Sanchez to Lead Customer Experience

The appointment reflects the organization’s continued commitment to putting the customer at the forefront of its business by providing the best experience, results and value. NEW YORK — Comcast Advertising, a division of Comcast, today announced that it has named Tony Sanchez VP, Customer Experience. “Regardless of the industry sector, delivering superior customer experiences and […] The post Comcast Advertising Appoints Tony Sanchez to Lead Customer Experience appeared first on Ad Tech Daily.
Tags: Advertising, Comcast, Press Releases, Online Media, Tony Sanchez, Ad & Media Strategies, People in Ad Tech, Comcast Advertising, NEW YORK Comcast Advertising


White Bullet Partners with World Intellectual Property Organisation (WIPO) to Help Prevent Piracy

London, UK: Cybersecurity and IP protection company, White Bullet, has announced that it is now collaborating with the World Intellectual Property Organisation (WIPO) to help prevent ad-funded piracy. WIPO is the global forum for intellectual property (IP) services, policy, information and cooperation – a self-funding agency of the United Nations. Its mission is to lead […] The post White Bullet Partners with World Intellectual Property Organisation (WIPO) to Help Prevent Piracy appeared first o...
Tags: Advertising, United Nations, Press Releases, Wipo, Online Media, London UK, World Intellectual Property Organization, Ad & Media Strategies, Ad Products, World Intellectual Property Organisation WIPO, White Bullet, White Bullet Partners, Help Prevent Piracy


Nearly $1 Billion of Global Programmatic Budget Spend on Unsafe Content

Study by 4D and Factmata reveals 5% of programmatic spend still ends up in unsuitable brand environments. While brand safety and suitability have fast become the number one focus for brands advertising in today’s politically and economically volatile environment, a recent study by 4D and Factmata found close to $1 billion USD of global programmatic […] The post Nearly $1 Billion of Global Programmatic Budget Spend on Unsafe Content appeared first on Ad Tech Daily.
Tags: Advertising, Artificial Intelligence, Press Releases, Online Media, Digital Marketing, Media Buying, Ad & Media Strategies, Advertising Reports and Studies, Digital Intelligence, Programmatic Buying, Programmatic Advertising, Factmata, 4D


Cavai Appoints Stephen Cutbill as VP, Global Partnerships

Growth in the global expansion of Cavai drives key new hire to lead partnerships team London: Cavai, the leading conversational advertising cloud, today announces the appointment of Stephen Cutbill VP, Global Partnerships. Stephen will grow the current roster of Cavai platforms, publishers and partners – driving adoption of the industry’s most engaging and innovative media […] The post Cavai Appoints Stephen Cutbill as VP, Global Partnerships appeared first on Ad Tech Daily.
Tags: London, Advertising, Press Releases, Stephen, Online Media, Digital Marketing, Ad & Media Strategies, People in Ad Tech, Cavai, Conversational Advertising, Stephen Cutbill


Peach Acquires Scandinavian Ad Delivery Company

LONDON, April 29, 2021 /PRNewswire/ — Today, global video ad management platform Peach announced it has acquired Stockholm based ad delivery company Adtoox.  Expanding its footprint into new markets, Peach will name Stockholm its Nordics Hub, with commercial and technical staff on the ground. The acquisition will deliver local services in Sweden, Denmark, Norway and Finland to […] The post Peach Acquires Scandinavian Ad Delivery Company appeared first on Ad Tech Daily.
Tags: London, Advertising, Video Ads, Finland, Press Releases, Stockholm, Video Advertising, Online Media, Media Buying, Peach, Sweden Denmark Norway, Ad & Media Strategies, Ad Operations, Ads by Creative, Ads Taxonomy, Ad Serving


Dentsu Launches Merkle Canada to Expand its Customer Experience Capabilities

TORONTO — As part of dentsu’s move to strengthen its Customer Experience Management (CXM) offering, the network announced today the expansion of its CXM services in the Americas region by launching Merkle Canada. Merkle’s expansion into Canada brings globally leading capabilities across data transformation, digital transformation, and customer experience management, tailored to the Canadian market […] The post Dentsu Launches Merkle Canada to Expand its Customer Experience Capabilities appeared ...
Tags: Americas, Advertising, Toronto, Canada, Press Releases, Online Media, Digital Marketing, Dentsu, Ad & Media Strategies, Merkle Canada, Dentsu Launches Merkle Canada, Merkle Canada Merkle


Kantar Launches New Digital Acceleration Offer: Dx Analytics

Solution will help brands gain deeper consumer insights from large datasets to maximize their digital marketing performance NEW YORK — Kantar, the largest evidence-based insight and consulting company, is launching a set of Digital (Dx) Analytics solutions to help brands use unstructured data to get deeper insight, and to measure and boost their digital marketing performance. The […] The post Kantar Launches New Digital Acceleration Offer: Dx Analytics appeared first on Ad Tech Daily.
Tags: Advertising, Press Releases, Kantar, Digital Marketing, Ad & Media Strategies, Digital Intelligence, Ad Products, DX Analytics, Digital Analytics, NEW YORK Kantar, Digital Dx Analytics


Xandr and IAB Europe Release Guide on Curated Marketplaces

Building efficient programmatic supply solutions with curated marketplaces LONDON – Xandr, AT&T’s advanced advertising company, in partnership with the IAB Europe, today released an industry report called ‘Demystifying the curated marketplaces: a guide for buyers to drive efficient supply strategies’ and the results of a region-wide industry survey on curated marketplaces in Europe. In the report […] The post Xandr and IAB Europe Release Guide on Curated Marketplaces appeared first on Ad Tech Da...
Tags: Europe, London, Advertising, Press Releases, Online Media, Iab, Media Buying, Ad & Media Strategies, Advertising Reports and Studies, Digital Intelligence, Ad Products, Programmatic Buying, Programmatic Advertising, Monetization Strategy, IAB Europe, Xandr


ROCCAT Announces Magma And Pyro RGB Gaming Keyboards

ROCCAT, Turtle Beach's Hamburg, Germany-based PC peripheral brand, today revealed two all-new additions to the brand's award-winning keyboard lineup: the Magma Membrane RGB Gaming Keyboard and Pyro Mechanical RGB Gaming Keyboard. The post ROCCAT Announces Magma And Pyro RGB Gaming Keyboards appeared first on ThinkComputers.org.
Tags: Keyboards, All News, Hardware News, Press Releases, Roccat, Gaming Keyboards, Hamburg Germany, Magma, Pyro, ROCCAT Turtle Beach


RTB House Streaming Video Ads Product Wins Twice a the American Business Awards

RTB House’s Streaming Video Ads Win Prestigious 2021 SILVER STEVIE® AWARD in the Marketing/Public Relations Solution Category New York, NY – RTB House, a global company that provides state-of-the-art marketing technologies, today announced that their Streaming Video Ads was named a winner of a Silver Stevie® Award in the Marketing/Public Relations Solution category, as well […] The post appeared first on Ad Tech Daily.
Tags: Advertising, Press Releases, Deep Learning, Online Media, Digital Marketing, Ad & Media Strategies, Advertising Events, Ad Networks and Platforms, Rtb House, Streaming Video Ads


Diversity Media Network Brand Advance Extends Partnership with Brand Metrics

Brand uplift measurement now available for all campaigns across the Brand Advance publisher network  London: Following a year with the Swedish technology company, Brand Metrics – which works with publishers to demonstrate the effectiveness of digital advertising – diversity media network Brand Advance has agreed to expand the relationship after seeing how clients value the […] The post Diversity Media Network Brand Advance Extends Partnership with Brand Metrics appeared first on Ad Tech Daily.
Tags: London, Advertising, Press Releases, Ad & Media Strategies, Ad Metrics, Ad Operations, Digital Intelligence, Ad Products, Advertising Effectiveness, Brand Metrics, Brand Advance


CTA Announces Return to Las Vegas for CES 2022

The Consumer Technology Association (CTA) today announced CES 2022, the world's most influential technology event, will return to Las Vegas next year. The post CTA Announces Return to Las Vegas for CES 2022 appeared first on ThinkComputers.org.
Tags: Cta, All News, Web News, Press Releases, Las Vegas, Consumer Technology Association CTA, CES 2022


Pacvue Announces Integration with CitrusAd open API to Expand Advertising Across Retailers

Pacvue Announces Integration with CitrusAd open API to Expand Advertising Across Retailers Pacvue Empowers Agencies and Brands to Manage Their Sponsored Product Ads Across America’s Fastest Growing Ecommerce Ad Network, Powered by CitrusAd SEATTLE, WA—Pacvue, a leading enterprise platform for brands, sellers, and agencies to manage eCommerce advertising, today announced their partnership with world-leading, retail […] The post Pacvue Announces Integration with CitrusAd open API to Expand Adverti...
Tags: Advertising, America, Press Releases, Digital Marketing, Ad & Media Strategies, Ad Products, Citrusad, Pacvue, Sponsored Product Ads, Expand Advertising Across Retailers, CitrusAd SEATTLE WA


Alphacool Presents Eiswolf 2 GPU-AIO for NVIDIA Ampere and AMD RDNA 2 GPUs

Alphacool today presents the Eiswolf 2 AIO solution (Reference design with backplate) for AMD Radeon RX 6800/6800XT/6900 and NVIDIA RTX 3080/3090 graphics cards. The post Alphacool Presents Eiswolf 2 GPU-AIO for NVIDIA Ampere and AMD RDNA 2 GPUs appeared first on ThinkComputers.org.
Tags: All News, Hardware News, Nvidia, Press Releases, Amd, AIO, Liquid Cooling, GPU Cooling, AMD Radeon, Alphacool, Eiswolf 2, GPU AIO


AppsFlyer White Paper Reveals Measurement Solutions Are Table Stakes as Advertisers Remain Concerned About Compliance with Privacy Protection Laws and Regulations

Study Offers Essential Guidance on Advertising Measurement and Privacy Compliance Based on a Survey of Advertisers in the US, UK and Germany Markets SAN FRANCISCO — AppsFlyer, the global attribution leader, today published a commissioned IDC white paper, The State of Measurement, Privacy and Compliance – Top List of Advertiser Priorities. The white paper offers guidance […] The post AppsFlyer White Paper Reveals Measurement Solutions Are Table Stakes as Advertisers Remain Concerned About Complia...
Tags: Advertising, Press Releases, Idc, User Privacy, Online Media, Appsflyer, US UK, Ad & Media Strategies, Online Advertising Challenges, Advertising Reports and Studies, Digital Intelligence, Marketing Attribution, Advertising Measurement, Privacy Compliance, Germany Markets SAN FRANCISCO, State of Measurement Privacy


Merkle Announces Its Merkury Identity Resolution Has Integrated With Adobe Experience Platform

New solution enables brands to better deliver privacy-safe personalized experiences in real time COLUMBIA, Md. — Merkle (www.merkleinc.com), a leading technology-enabled, data-driven customer experience management (CXM) company, announced it has completed the integration of Merkury, its identity resolution platform, with Adobe Experience Platform (AEP). Available in the US, the Merkury and AEP integration comes just as new regulations […] The post Merkle Announces Its Merkury Identity Resolution...
Tags: Advertising, US, Press Releases, Merkle, Columbia, Online Media, Digital Marketing, Aep, Ad & Media Strategies, Digital Intelligence, Adobe Experience Platform, Merkury


Ad Platform Unruly Partners with Thece in Global Esports and Gaming Deal

Leading ad platform Unruly today announced a global gaming and esports partnership with The Consumer Engagement Co (Thece), a premier, global second-screen mobile engagement ad platform. As part of the partnership, Unruly’s advertisers will be able to access more than a billion livestream billboard ad impressions per week through one of the world’s first livestream […] The post Ad Platform Unruly Partners with Thece in Global Esports and Gaming Deal appeared first on Ad Tech Daily.
Tags: Gaming, Featured, Advertising, Press Releases, Esports, Online Media, Digital Marketing, Media Buying, Ad & Media Strategies, Digital Intelligence, Ad Networks and Platforms, Monetization Strategy, Thece, Global Esports, Consumer Engagement Co Thece


Instreamatic Raises $6.1 Million Series A to Scale Interactive Voice Advertising

Investment will bring AI-fueled voice ads to more brands, audio and video content publishers, and consumers; Progress Ventures leads the round, with Accomplice and Google Assistant Investments participating PALO ALTO, Calif. – Instreamatic, providing an end-to-end voice AI platform for managing, measuring and monetizing conversations between brand and consumer, today announced it has raised $6.1 […] The post Instreamatic Raises $6.1 Million Series A to Scale Interactive Voice Advertising appeare...
Tags: Google, Advertising, Press Releases, Online Media, Audio Ads, Media Buying, Calif, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Ad Networks and Platforms, Ad Products, Monetization Strategy, Accomplice, Instreamatic, Progress Ventures


FreeWheel Releases Next Generation, Cross-Platform Addressable Technology to Unify Linear TV and Digital Video Advertising

New technology allows sellers to dynamically “split” impressions from a single linear TV spot in real time across multiple advertisers, improving efficiency and opening up scale for advertisers. Comcast and Charter Communications currently piloting tech to deliver addressable, cross-platform, deduplicated reach to advertisers across linear TV and digital. NEW YORK — Today, FreeWheel, a Comcast […] The post FreeWheel Releases Next Generation, Cross-Platform Addressable Technology to Unify Linear ...
Tags: Advertising, Comcast, Tv Advertising, Video Ads, Press Releases, Video Advertising, Online Media, Media Buying, Charter Communications, Ad & Media Strategies, Ad Operations, Ads by Creative, Ads Taxonomy, Ad Products, TV & Cable Advertising, Ad Serving


Spiketrap Launches Real-Time Brand Safety Suite Addressing the Needs of Digital Advertisers and Publishers in the Creator Economy

Proprietary Natural Language Processing (NLP) approach outperforms accuracy of industry-standard solutions in assessment of user generated content. SAN FRANCISCO — Conversation analytics platform Spiketrap today revealed a brand safety suite designed specifically to address the unique challenges presented in accurately classifying high-velocity user-generated content. “Livestreaming enables content creators to meaningfully engage with their audiences while […] The post Spiketrap Launches Real-Ti...
Tags: Advertising, San Francisco, Press Releases, User Generated Content, Ugc, Online Media, Digital Marketing, NLP, Ad & Media Strategies, Ad Products, Brand Safety, Digital Advertisers, Spiketrap


Sean Greene Joins RTB House As Vice President of US Agency Sales

Seasoned online video advertising veteran joins RTB House to drive US agency adoption of RTB House’s deep learning-powered, full-funnel advertising solutions NEW YORK — RTB House, a global company that provides state-of-the-art marketing technologies, today announced that Sean Greene has been hired as Vice President of US Agency Sales. With over 15 years of experience […] The post Sean Greene Joins RTB House As Vice President of US Agency Sales appeared first on Ad Tech Daily.
Tags: New York, Advertising, US, Press Releases, Online Media, Media Buying, Ad & Media Strategies, Ad Networks and Platforms, Programmatic Buying, People in Ad Tech, Marketing Technology, Sean Greene, Rtb House, Sean Greene Joins


Adverty and InMobi Launch In-Game Advertising for Global Brands and Agencies

Partnership between industry leaders widens access to the latest in-game advertising opportunities. Adverty AB (publ), the leading in-game platform for advertisers, agencies and game developers, and InMobi, the world’s leading independent marketing cloud, today announced the official launch of in-game advertising on InMobi Exchange. The partnership will enable brands and agencies across the globe to […] The post Adverty and InMobi Launch In-Game Advertising for Global Brands and Agencies appeare...
Tags: Advertising, Press Releases, Inmobi, Online Media, Global Brands, Ad & Media Strategies, Ads Taxonomy, Ad Networks and Platforms, In-game Ads, Ads by Display, InMobi Exchange, In-game Advertising, Adverty, Adverty AB


AZZA Announces Engine-Inspired Falcon Wing Case – the OVERDRIVE

AZZA, a leading brand of computer cases and accessories, introduces the OVERDRIVE. Inspired by powerful muscle car engines, is an E-ATX case measuring at a massive 440 mm x 570 mm x 590 mm for extreme performance. The post AZZA Announces Engine-Inspired Falcon Wing Case – the OVERDRIVE appeared first on ThinkComputers.org.
Tags: All News, Hardware News, Case, PC Case, Press Releases, Chassis, Overdrive, Azza, AZZA Announces Engine Inspired Falcon Wing Case


Pacvue Report Reveals 41% Increase in Sponsored Product Spend and 89% Increase in Sponsored Brand Spend Year-over-Year

Amazon Brand Advertising is Booming: Pacvue Report Reveals 41% Increase in Sponsored Product Spend and 89% Increase in Sponsored Brand Spend Year-over-Year Advertisers are spending more on Amazon to reach online shoppers, despite a modest decrease in ROAS and little change in ad efficiency metrics such as CPA and CPC SEATTLE, WA — Pacvue, a […] The post Pacvue Report Reveals 41% Increase in Sponsored Product Spend and 89% Increase in Sponsored Brand Spend Year-over-Year appeared first on Ad Tech...
Tags: Amazon, Advertising, Press Releases, Online Media, Roas, Ad & Media Strategies, Advertising Reports and Studies, Digital Intelligence, Pacvue, Amazon Brand Advertising, CPC SEATTLE


AdPlayer.Pro Outstream Video Ads Solution Provider Shares Industry’s Perspective on the State of Online Video Advertising

AdPlayer.Pro, an international provider of outstream video advertising solutions has conducted a survey of advertising executives, aiming to take a snapshot of the current state of the digital advertising landscape. Namely, the AdPlayer.Pro survey unveiled: – 80% of respondents say they’re satisfied with the company’s 2020 results, and almost 95% of them admit being highly […] The post appeared first on Ad Tech Daily.
Tags: Featured, Advertising, Video Ads, Press Releases, Video Advertising, Ad & Media Strategies, Ad Metrics, Ad Operations, Ads by Creative, Ads Taxonomy, Advertising Reports and Studies, Digital Intelligence, Outstream Video, Adplayer.pro, Outstream Video Advertising


Phanteks Announces Eclipse P200A ITX Chassis

Phanteks today announced the all-new Mini-ITX addition to the Eclipse lineup, the Eclipse P200A. The P200A features the Ultra-fine Performance Mesh to bring the highest cooling performance combined with a compact yet open interior to offer plenty of space for high-end system components. The post Phanteks Announces Eclipse P200A ITX Chassis appeared first on ThinkComputers.org.
Tags: All News, Hardware News, Case, PC Case, Press Releases, Chassis, Itx, Phanteks, Eclipse P200A


Sapphire Launches Radeon RX 6900 XT TOXIC Extreme Edition

SAPPHIRE Technology announces the incoming TOXIC AMD Radeon RX 6900 XT Extreme Edition Graphics Card with unparalleled performance and an enriched AIO cooling solution to expand the DIY Enthusiast SAPPHIRE TOXIC lineup. The post Sapphire Launches Radeon RX 6900 XT TOXIC Extreme Edition appeared first on ThinkComputers.org.
Tags: All News, Hardware News, Graphics Card, Press Releases, Amd, Radeon, AIO, Sapphire, SAPPHIRE Technology, Rx 6900 Xt, RX 6900 XT TOXIC Extreme, Sapphire Launches Radeon


Libsyn Acquires Podcast Monetization Platform Glow

Acquisition brings Glow’s membership tools to Libsyn’s platform and unlocks new monetization opportunities for 75,000+ of podcasts PITTSBURGH — Liberated Syndication Inc. (OTC:LSYN) (“Libsyn” or “the Company”), the industry’s leading podcast hosting platform, today announced the acquisition of Glow, a leading podcast monetization platform that enables podcasters to build membership programs and generate listener-supported revenue. […] The post Libsyn Acquires Podcast Monetization Platform Glow a...
Tags: Advertising, Press Releases, Glow, Online Media, Audio Ads, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Ad Products, Monetization Strategy, Libsyn, Liberated Syndication, Audio Advertising, Podcast Monetization, Podcast Advertising, PITTSBURGH Liberated Syndication Inc


Global Launches DAX Programmatic Trading Across London Underground and National Rail

Global, the Media and Entertainment group, is significantly increasing digital inventory available to programmatic buyers on DAX, adding the London Underground and National Rail to its programmatic platform.  Global created its digital advertising exchange, DAX, in 2014 and the platform is now the world’s largest programmatic trading platform for digital audio and outdoor inventory.  The […] The post Global Launches DAX Programmatic Trading Across London Underground and National Rail appeared fi...
Tags: Advertising, Global, Press Releases, London Underground, Dax, National Rail, Outdoor Advertising, Digital Marketing, Media Buying, Ad & Media Strategies, Ad Networks and Platforms, Programmatic Buying, Programmatic Advertising, Audio Advertising, London Underground and National Rail


Inskin Media Partners with Right Thing.Media to Offer Effective, Brand-Safe Social Impact Advertising at Scale

London, UK: Inskin Media, which specialises in high impact digital advertising, has partnered with Right Thing.Media (RT.M) to amplify brand campaigns with social impact messaging within Inskin’s brand-safe marketplace. Together, they deliver social high impact campaigns and positive social change via the power of advertising. With Inskin’s high impact formats proven to deliver 15 times […] The post Inskin Media Partners with Right Thing.Media to Offer Effective, Brand-Safe Social Impact Adverti...
Tags: Advertising, Press Releases, Online Media, Digital Marketing, London UK, Ad & Media Strategies, Ad Groups & Agencies, Ad Networks and Platforms, Ad Products, Ad Creatives Showcase, Inskin Media, High Impact Ads, Right Thing Media, Inskin Media Partners, Right Thing Media RT, Inskin