Posts filtered by tags: Programmatic[x]


 

Springserve Partners With Protected Media to Cut Down on Video Ad Fraud and Fake Traffic

The video ad mavens at SpringServe announced a partnership with the security pros at Protected Media. By bringing "the latest measurement and verification tools" on board, SpringServe hopes to cut down on ad fraud and fake traffic on its programmatic video channels. A recent report from eMarketer predicted the U.S.'s video ad spend will reach...
Tags: Programmatic, Streaming & OTT


Adobe’s New Partnership With Roku Will Help Advertisers Engage With 27 Million OTT Viewers

Adobe and Roku will today unveil a partnership that gives advertisers the ability to more precisely target audiences on the streaming platform, a development that comes as trade bodies look to shore up measurement in the nascent space. The partnership will be fully unveiled later today at the Adobe Summit where presenters will go into...
Tags: Programmatic


Here’s How Ad Tech Can Thrive in a Possible Recession

Every January, advertising executives start with a clean slate and new business objectives. Last year, our industry struggled with issues of quality in programmatic. We did some solid work to elevate the discussions, put forward some innovative solutions and improve the ecosystem, but in 2019, we have an additional thought on our mind: recession. There...
Tags: Advertising, Voice, Programmatic, Ad Tech & Mar Tech


Why CORT Furniture Is Tuning-In to Programmatic Audio

CORT Furniture, a 47-year-old furniture company, is poised to dial-up its use of audio ads across streaming services using ad tech. The company recently used elements within the Adobe Experience Cloud, such as its demand-side platform, tag manager and audience optimizer, to improve how it engaged with young audiences preparing to set up home for...
Tags: Advertising, Programmatic, CORT Furniture


Google Mulls Third-Party Ad-Targeting Restrictions

Amid heightened public concern over data privacy, Google is contemplating a number of changes to its consumer- and advertiser-facing tools, with potential changes that could have far-reaching implications for how online media is monetized. A number of different working groups across the organization have been tasked in recent months with exploring how advertising will evolve...
Tags: Programmatic


Programmatic Hasn’t Been Able to Live Up to Its Potential

Programmatic advertising today is at a crossroads, and if advertising on the open web is ever going to catch up with the walled gardens, there needs to be a fundamental reset in terms of approach. We have seen massive growth and adoption in programmatic marketing spend over the years, but at the same time, programmatic...
Tags: Programmatic, Voice


How Xaxis Is Tilting Toward Transparency

The concept of an agency trading desk as a central hub within a holding group network, where media buyers can source audiences using ad tech, is a little over a decade old and a term that has fallen out of favor in more recent years. Voices raising questions around the margins these desks made became...
Tags: Advertising, Programmatic


Security Incident at Ad-Tech Platform Sizmek Affects Publicis and IPG Mediabrands

Top ad-tech platform Sizmek recently addressed the concerns of media agencies that use its demand-side platform after a flare-up highlighted some of the security measures inherent to the field. The incident arose after a system update in February led to a situation in which audience segments Publicis Media uses to target its own clients' ads...
Tags: Advertising, Publicis, Programmatic, Publicis Media, Sizmek


Why the Legal Drinking Age Compliance Is a Difficult Policy to Adhere to in Digital Marketing

Alcohol has always been a sensitive category for advertisers to walk the straight and narrow--and for good reason. Organizations such as the Distilled Spirits Council of the United States (DISCUS) have been self-regulating and working with the Federal Trade Commission to make sure advertising policies are properly adhered to. But like all government-monitored regulatory environments,...
Tags: Advertising, Voice, Federal Trade Commission, Digital Marketing, Programmatic


Google’s Latest Ad-Tech Changes and the Likely Future Impact

Last week, Google announced unified auctions are coming to Google Ad Manager, its sell-side offering, making this the latest move in what some deem as a major overhaul to the company's suite of ad tech, aka the entity formerly known as DoubleClick. Given the scale of Google's influence, the move is likely to affect multiple...
Tags: Google, Advertising, Programmatic


Google Removed 2 Million Pages a Month From Its Ad Network in 2018 for Policy Violations

Google removed 2 million pages from its ad network each month last year due to content policy violations and 100 bad ads per second throughout 2018 as part of its efforts to police the web for advertisers, according to a report released today. The company is at the epicenter of how the web is monetized...
Tags: Google, Advertising, Programmatic


Brands Are Rethinking Their Programmatic Buying Strategies to Reduce Risk

Some major household names in the digital advertising world have been reducing their programmatic buys in the name of brand safety, according to a new study released today by MediaRadar. The consulting group found that approximately one-third of digital advertisers reduced their programmatic ad spend from 2017 to 2018. EBay, for example, dropped their programmatic...
Tags: Advertising, Programmatic, Ad Tech & Mar Tech


Yext and Adobe Collaborate to Unify Brand Experiences Across the Web

Yext and Adobe are collaborating to give brands a tighter grip on their digital reputation. The partnership, which Yext announced Wednesday morning, will enable brands on Adobe's platform to boost their data outside of their Adobe-hosted sites and across all of the properties under Yext's purview, including dozens of search engines, mobile apps and voice...
Tags: General, Advertising, Yext, Programmatic


Impact Announces $75 Million Funding Round to Promote Company Growth

Impact announced a $75 million funding round today, led by private equity outfit Providence Strategic Growth, part of Providence Equity Partners, bringing its total investment to just north of $111 million. Existing investors Silversmith Capital Partners also participated in the funding round, with Impact claiming they will be used to further the company's growth through...
Tags: Advertising, Programmatic, Providence Equity Partners, Silversmith Capital Partners, Providence Strategic Growth, Ad Tech & Mar Tech


Why Intelligent Tracking Prevention 2.0 Won’t Work

Concerns in the media industry regarding Apple's adoption of Intelligent Tracking Prevention (ITP) have recently been growing, with talk about the death of the cookie. The release of version two of ITP, which is even more strict, has ramped up the fearmongering. The fear is that this will prevent vendors from being able to track...
Tags: Apple, Advertising, Voice, Programmatic, ITP, Ad Tech & Mar Tech


Google Ad Manager to Offer First-Price Auctions, Simplifying Programmatic Buying

First-price auctions are coming to Google Ad Manager in a move that is reflective of the industrywide cry for greater simplicity in the murky world of programmatic buying. Google Ad Manager, the industry's largest programmatic platform for publishers, which previously used the DoubleClick moniker, will offer publishers the option to sell their online media space...
Tags: Google, Advertising, DoubleClick, Programmatic


Cybersecurity Firm Finds Increasingly Complex and Common Malware Inside of Ad Networks

A cybersecurity firm says it's uncovered an experimental and more complex form of malware than previously seen inside of several major ad networks, potentially signaling that mainstream hackers are looking to target the ad-tech ecosystem beyond siphoning revenue. Devcon, a startup focused on cybersecurity for the media industry, says it found several polyglots--malware that uses...
Tags: Advertising, Programmatic, DevCon


LiveIntent Is Preparing to Debut Its Own Onboarding Service

LiveIntent is rolling out its own data onboarding service, claiming it will better serve the needs of advertisers and publishers in an industry undergoing a fundamental privacy overhaul and increasingly dominated by a few big names. The new service is expected to debut early next month, will operate on a pay-as-you-go model (an element it...
Tags: Advertising, Programmatic


The Rise of AI and Data Usage Are Blurring the Lines Between Personalization and Creativity

Advertising today is fundamentally different than it was even five years ago. The industry has made tremendous strides by manipulating big online behavior-driven data sets and computing automation to get closer to the holy grail of one-to-one marketing. While one-to-one marketing is not entirely realistic or even efficient today, every major marketer is in the...
Tags: Advertising, Artificial Intelligence, Voice, Programmatic, Data & Insights


Verizon Media to Shutter Oath Ad Server

Verizon Media will close its Oath Ad Platform ad server next year as part of the telco unit's strategic review of the business, Adweek has learned. The strategic review was first revealed publicly at the end of 2018. According to multiple sources familiar with the developments, Verizon Media began contacting concerned industry partners, including those...
Tags: Advertising, Adweek, Programmatic, Verizon Media


It’s Time for Digital Marketing to Have Its Own Sustainability Movement

Sustainability is having a moment. As consumers' awareness of threats to the environment grows, many favor businesses that embrace concepts of ecological responsibility. Thus far, sustainability has been applied to the physical output: fewer plastics, recycling or upcycling old products and growing food with a minimal environmental impact. Marketers are already adopting some of these...
Tags: Advertising, Voice, Programmatic, Time for Digital Marketing


Taboola Will Acquire Celltick’s Start Division to Boost Mobile Recommendations

Taboola has announced it will purchase the Start Division of Israel-based telecoms outfit Celltick for an undisclosed sum in what will be the fourth purchase in the content recommendation service's history. The deal will integrate Celltick's Start and Start Magazine product lines into the Taboola News division in a move that aims to improve its...
Tags: Israel, Advertising, Taboola, Programmatic, Taboola News, Taboola Will Acquire Celltick, Boost Mobile Recommendations, Start Division, Celltick s Start and Start Magazine


A Look Inside the 2019 Ad-Tech Outlook

If all advertising is going digital, and with digital increasingly powered by ad tech or programmatic, the road ahead for companies in this space should be smooth, right? Unfortunately, that's not necessarily the case as the sector is increasingly dominated by the industry's largest names. This is why the financial disclosures of the few remaining...
Tags: Advertising, Programmatic


YouTube Announces New Policies in Response to Advertisers’ Child Safety Concerns

YouTube took additional steps today to address a controversy that erupted earlier this month over child safety issues, sending a letter to brands, media buyers and top content creators detailing new initiatives to help protect underage users and prevent ads from running adjacent to offensive or illegal content. The letter, which was acquired by Adweek,...
Tags: Youtube, Advertising, Programmatic


Facebook Will Roll Out Its ‘Clear History’ Tool This Year

Facebook will debut its 'Clear History' tool, a GDPR-style privacy feature that will inhibit its ability to help advertisers target as accurately as they currently can. The Clear History feature, which Facebook first promised (partly) as a of the heat the social network began to feel on the back of the Cambridge Analytica scandal, will...
Tags: Facebook, Advertising, Programmatic, Cambridge Analytica, Facebook Will Roll


Outbrain to Buy Fellow Native Ad Specialist Ligatus

Outbrain has signed an agreement to purchase Germany-based native advertising company Ligatus for an undisclosed fee in the latest act of the ongoing consolidation of the ad-tech sector of the media business. The all-stock deal is subject to regulatory approval, but Outbrain reported that it expects the transaction to close in the second quarter of...
Tags: Germany, Advertising, Outbrain, Programmatic, Ligatus


InMobi Unveils TruFactor With Sprint as Debut Customer

On the opening day of Mobile World Congress, the telecom industry's largest trade show, InMobi has introduced a new unit to aid telcos in monetizing their data assets. TruFactor, formed from InMobi's 2018 purchase of Pinsight Media from Sprint, helps telcos transform raw network-level mobile data into actionable intelligence to improve their subscribers' experience, generating...
Tags: Advertising, Sprint, Inmobi, Programmatic


LiveRamp Will Offer Its Identity Graph for Free to DSPs

One of the industry's largest providers of data onboarding LiveRamp is poised to announce that it will offer demand-side platforms free access to its identity graph in a move to capitalize on marketers' desire to target audiences across devices. Currently, LiveRamp licenses its identity graph as a paid-for offering with the publicly-listed entity expected to...
Tags: Advertising, Programmatic


LiveRamp will Make its Identity Graph Free to DSPs

One of the industry's largest providers of data onboarding LiveRamp is poised to announce that it will offer demand-side platforms free access to its identity graph in a move to capitalize on marketers' desire to target audiences across devices. Currently, LiveRamp licenses its identity graph as a paid-for offering with the publicly-listed entity expected to...
Tags: Advertising, Programmatic


Can YouTube Ever Be Completely Safe for Advertisers?

This week's YouTube brand-safety "furor" came to you via the comments section. And now not even seemingly innocent content on the platform is 100 percent safe for advertisers. This week again underlined the inherent flaws of user-generated content portals as a sanctuary for advertisers. Major brands like Disney, Nestle and L'Oreal ran ads ahead of...
Tags: Youtube, Advertising, Oreal, Programmatic, Disney Nestle