Posts filtered by tags: Programming & Performance[x]


 

Roku Hits 55 Million Active Accounts in Quarter, Sees Decline in Streaming Hours

Roku is continuing to ride its record momentum in the first half of 2021, hitting 55.1 million active accounts in the second quarter. But despite adding 1.5 million accounts during the quarter, the platform saw a decline in total streaming hours, dropping to 17.4 billion hours from 18.3 billion in Q1. "There's a lot of...
Tags: Advertising, Connected TV, Streaming & OTT, Programming & Performance


Discovery CEO Hopes Industry Leaves Nielsen ‘in the Dust’ After Ratings Blunders

As CEO David Zaslav eyes the completion of the mega-merger between his Discovery Inc. and WarnerMedia, which remains on track for a mid-2022 close, there won't be a lot of love for the measurement firm Nielsen at the newly combined company. In a call with investors Tuesday morning, the television executive railed on the measurement...
Tags: Advertising, Nielsen, David Zaslav, TV Upfronts, Streaming & OTT, Programming & Performance, Discovery Inc


Amazon Prime Video Sets 2022 Premiere for Lord of the Rings Series

Amazon Originals' anticipated television series based on The Lord of the Rings finally has a release date. The show, which has been in the works since 2017 when it was first announced, will arrive on Prime Video on Sept. 2, 2022, according to Amazon, which also shared the first image from the series. Top line...
Tags: Amazon, Advertising, Amazon Originals, Streaming & OTT, Programming & Performance, Briefly


MyPillow Says It Will Pull All Fox News Ads Due to Election Fraud Spot Dispute

One of Fox News Channel's biggest advertisers, MyPillow, said it will pull its ads from the network in retaliation for Fox News' refusal to run a new spot tied to unproven claims of fraud in the 2020 presidential election. MyPillow CEO Mike Lindell told the Wall Street Journal that he has informed his buyer to...
Tags: Advertising, Fox News, Fox News Channel, Wall Street Journal, Mike Lindell, MyPillow, Programming & Performance


Investigation Discovery Chief Henry Schleiff Stepping Down

Long-time programming executive Henry Schleiff is set to retire from his role as group president for Investigation Discovery, Travel Channel, American Heroes Channel and Destination America at the end of this year. Top line Schleiff has spent more than 40 years in the cable business, and has served as group president since 2015. With his...
Tags: Advertising, Henry Schleiff, Streaming & OTT, Programming & Performance, Schleiff, Briefly


NBCUniversal CEO Says Tokyo Olympics Will Be Profitable Despite ‘Bad Luck’

The Tokyo Olympics were supposed to be a home run for NBCUniversal, which was counting on the Games not just to provide a windfall of advertising revenue but to serve as a global launchpad for its year-old streaming service Peacock. But after tepid opening ceremony ratings and a host of other pandemic-related complications, the Comcast-owned...
Tags: Advertising, Comcast, Streaming & OTT, Sports Marketing, Programming & Performance


NBCU Says Time Spent on Digital Platforms Will Equal Linear By Late 2022

On the TV side, NBCUniversal is best known for its linear networks like NBC, USA and Bravo--but the company now projects that consumers will spend an equal amount of time with its digital properties within 18 months--or roughly the end of 2022. Krishan Bhatia, NBCUniversal's president and chief business officer for global advertising and partnerships,...
Tags: Advertising, Bravo, Nbcuniversal, Nbcu, Connected TV, Programmatic, NBC USA, Krishan Bhatia, Streaming & OTT, Programming & Performance, Time Spent on Digital Platforms


Tokyo Olympics Primetime Ratings Stumble, But NBCU Still Eyes Big Ad Revenue

The Tokyo Olympics are not immune to the decline in ratings that have plagued other major sports and entertainment events during the past year, with the Games' early primetime ratings down approximately one-third compared to the 2016 Rio Olympics. Friday's opening ceremony was watched by around 17 million U.S. viewers, a figure that includes audiences...
Tags: Advertising, Tokyo, Nbcu, Sports Marketing, Programming & Performance


Nielsen Lays Groundwork for Cookieless Measurement Approach

As the eventual end of the third-party cookie continues to loom over the digital media industry, Nielsen is rolling out a new approach to measuring digital traffic in a way that doesn't rely on the soon-to-be-obsolete digital identifiers. The approach, which Nielsen took the wraps off today, will use two ways to measure digital traffic...
Tags: Advertising, Measurement, Nielsen, Ad Tech, Programming & Performance


Fox Will Debut Almost Its Entire Fall Lineup the Week of September 20

The final broadcast network that hadn't yet set its fall premiere dates, Fox, has firmed up its plans for the new season. Almost its entire fall lineup, which leans into the strength of its existing franchises, will debut during the first week of the 2021-22 TV season, beginning on Monday, Sept. 20. On that day,...
Tags: Advertising, Fox, TV Upfronts, Programming & Performance


Peacock Gets an Olympic-Size Promotion a Year Later Than Expected

Olympic athletes aren't the only ones who have been counting down the days until they finally get their moment in the spotlight after the pandemic postponement. NBCUniversal's year-old streamer, Peacock, has also been eagerly awaiting the chance to make its own splashy debut at the Tokyo Games. The fledgling service had its national launch a...
Tags: Advertising, Magazine, Tokyo, Streaming & OTT, Sports Marketing, Programming & Performance


Why Streaming Services Are Bingeing on Sports Rights Deals

With the explosion of streaming services in recent years, not only are there more ways to watch live sports than ever before, but also a greater variety of rights for various platforms to snap up. Media companies' streaming services have been prominently included in several huge sports deals struck this year, including the National Football...
Tags: Advertising, Streaming & OTT, Sports Marketing, Programming & Performance


NBCUniversal Becomes First Major Media Company to Adopt Ad-ID

NBCUniversal has teamed up with Ad-ID to debut a new standard for advertisers across its One Platform offering. Now the company and its partners can access the metadata house from the Ad-ID platform to leverage data about each ad in order to optimize placement and drive higher-quality experiences. The agreement follows the existing deal with...
Tags: Advertising, Nbcuniversal, Ad Tech, Streaming & OTT, Programming & Performance, NBCUniversal Becomes First Major Media Company


VAB Asks Media Rating Council to Axe Nielsen Accreditation, Escalating Feud

The industry group that represents major television networks is calling on the nonprofit Media Rating Council to strip Nielsen's accreditation in an unprecedented escalation of a months-long feud centered on the accuracy of Nielsen ratings. On Wednesday morning, the Video Advertising Bureau, which counts A+E Networks, Disney, Fox, NBCUniversal and ViacomCBS (among others) as members,...
Tags: Advertising, Measurement, Nielsen, Media Rating Council, Video Advertising Bureau, Programming & Performance, VAB Asks Media Rating Council


Charlamagne Tha God Lands Weekly Late-Night Comedy Central Show

Comedy Central, which hasn't launched a successful late-night show since The Colbert Report ended seven years ago, is enlisting Stephen Colbert himself to assist with its latest entry in the space. The network has tapped Charlamagne Tha God--born Lenard McKelvey--to host a new weekly late-night series, Tha God's Honest Truth With Lenard 'Charlamagne' McKelvey. Colbert...
Tags: Stephen Colbert, Advertising, Lenard McKelvey, Programming & Performance, Briefly


Here’s How Connected TV Platforms Are Streaming the Tokyo Olympics

The 2020 Tokyo Olympics have finally arrived after a year's delay, and thanks to Peacock and the rapidly expanding connected TV space, there are more ways to watch the Games than ever before. NBCUniversal will offer 5,500 hours of streaming coverage via its NBC Sports apps and upstart streamer Peacock, which will factor into its...
Tags: Advertising, Tokyo, Connected TV, Nbc Sports, Peacock, Streaming & OTT, Sports Marketing, Programming & Performance


Retail Brand M&S Consolidates Its Digital Ad Services for Online Consumer Increase

One of Britain's biggest retail brands, Marks and Spencer (M&S), will focus on accelerating its digital advertising with the help of the digital marketing group Incubeta. Incubeta of London will deliver programmatic display and social media services. Incubeta, which has been working with the retailer since 2019, will align media, data, and creativity to improve...
Tags: Advertising, Britain, Retailing, Programming & Performance, Incubeta Incubeta of London


As Domestic Growth Stalls, Netflix Plots Video Game Expansion

Three months ago, Netflix warned investors that its subscriber numbers would be less than rosy throughout the first half of 2021 after Covid-19 shutdowns delayed the rollout of many of the service's most anticipated titles until the second half of the year. On Tuesday, the streaming giant had slightly better news to report: it had...
Tags: Advertising, Netflix, Streaming & OTT, Programming & Performance


HBO Max Lets Snapchatters Sample Original Shows

HBO Max is offering up free episodes of some of its original programming on Snapchat as another way to win over younger viewers and get them talking about the streaming service's shows. Top line The WarnerMedia-owned streaming service is offering up a selection of original episodes and other programming from the HBO Max content catalogue...
Tags: Hbo, Advertising, Streaming & OTT, Programming & Performance, WarnerMedia, HBO Max, Briefly


IAB Creates First Fall Marketplace for Digital Video and Connected TV Buyers

The Interactive Advertising Bureau is planning a virtual four-day fall industry event this September as the digital ecosystem continues to rebound. The event series includes the new IAB Fall Marketplace on Sept. 14, featuring digital video and connected TV buyers. That event--originally called NewFronts West--was reconceived last year as Reach Conference. Confirmed Fall Marketplace presenters...
Tags: Advertising, Interactive Advertising Bureau, Digital Video, Connected TV, Iab, NewFronts, Programming & Performance, NewFronts West, IAB Fall Marketplace


NBCU’s Biggest Franchises Lend Their Star Power to Summer Olympics Promos

Simone Biles isn't only the most decorated gymnast in history. Leading up to the Tokyo Olympics' opening ceremony on Friday, the athlete has been serving as a heavy-hitting presence in much of NBCUniversal's marketing material for the event. A slow-motion video of Biles' gravity-defying gymnastic skills, filmed from 10 different camera angles, began running on...
Tags: Advertising, Tokyo, Nbcu, Simone Biles, Biles, Sports Marketing, Programming & Performance


Toyota’s Tokyo Olympics US Spend Unchanged Despite Japanese TV Ad Pullout

Toyota, a top Olympics sponsor, has pulled its Games-related TV ads for Japanese television just days before the Tokyo Olympics begin amid a Covid-19 surge in Japan--but NBCUniversal said all of its U.S. advertising partners, including Toyota, remain committed to the event. On Monday morning, Toyota said it would no longer air any Summer Games-related...
Tags: Japan, Advertising, US, Nbcuniversal, Tokyo, Toyota, Sports Marketing, Programming & Performance


The Trade Desk’s Philippa Snare on Solimar, Data Awakening and Facebook

The digital advertising sector is in constant flux, whether through new data regulations or major technology firms changing how they collect and use data to drive advertising. Amid all those changes, The Trade Desk (TD) is seeing ever-growing demand for its first-party data offering that is free from Google, Facebook or Apple's ecosystems. It is...
Tags: Facebook, Advertising, Ad Tech, Google Facebook, Trade Desk, Programming & Performance, Philippa Snare, Trade Desk TD


Netflix Gets Scary Good Results With Fear Street’s Weekly Releases

Netflix's teen slasher trilogy Fear Street is terrifying--and the unusual way the films have been released on the streamer are helping the horror films get scary good numbers. Since the first film in the three-part movie event was released on July 2, the installments have been fixtures on Netflix's Top 10 lists, which it releases...
Tags: Advertising, Netflix, Streaming & OTT, Programming & Performance


NBC Shelves Law & Order Spinoff Series in Fall Premiere Plans

Hours after ABC announced its fall schedule, NBC has detailed the premiere dates for its own franchise-heavy fall plans, which come with a few notable tweaks. The biggest change is the network's decision not to move forward with Law & Order spinoff series Law & Order: For the Defense, which had been planned for Thursday...
Tags: Nbc, Abc, Advertising, TV Upfronts, Programming & Performance


Apple TV+ Breakout Hit Ted Lasso Tops 2021 TCA Awards Nominations

Just a week ahead of its sophomore season debut, Apple TV+'s breakout comedy Ted Lasso has something else to cheer about. The show, which took home 20 Emmy nominations earlier this week, is up for five nominations for the Television Critics Association's 2021 TCA Awards, making it the most-nominated show in a sea of acclaimed...
Tags: Apple, General, Advertising, Television Critics Association, Streaming & OTT, Programming & Performance, Ted Lasso


ABC Sets Its Fall Premiere Dates Beginning Sept. 20

After waiting longer than usual to set their fall plans, broadcast networks are finally starting to lock in their premiere dates for the upcoming season. ABC is the latest broadcaster to announce its fall premiere dates for its new lineup, which the network unveiled in May. The official fall season will start on Sept. 20...
Tags: Abc, Advertising, TV Upfronts, Programming & Performance


Xandr and Turner Sports Team Up on Sponsorship Marketplace

Turner Sports and Xandr are taking the wraps off a new sports sponsorship marketplace aimed at meeting the growing demand for premium sports video content. The marketplace offers advertisers a single place to buy specific audiences over premium live and on-demand video across all of Turner Sports' owned and operated digital channels and properties, including...
Tags: Advertising, Ad Tech, Turner Sports, Programming & Performance, Xandr, Turner Sports Team


Why Investing in Women’s Sports Is a ‘Savvy Business Decision’

Interest in women's sports has seen explosive growth in the last several years, and leaders in the space believe the momentum is only just beginning. "I think we're at an inflection point," Lisa Baird, commissioner of the National Women's Soccer League, said during a panel at Adweek's Women's Trailblazers event. "With our message about the...
Tags: Advertising, Adweek, National Women s Soccer League, Women In Sports, Sports Marketing, Programming & Performance, Lisa Baird, Women Trailblazers


LG Ads Names Co-Founder Raghu Kodige as CEO

As connected TV growth continues to accelerate, LG Ads is shaking up its leadership team, upping co-founder and chief product officer Raghu Kodige to CEO. Top line Kodige has served as chief product officer of LG Ads--formerly known as Alphonso--since 2013. Ashish Chordia, a co-founder who has been the company's only CEO until now, will...
Tags: Advertising, Lg, Connected TV, Alphonso, Programming & Performance, Briefly, Ashish Chordia, LG Ads Names Co, Raghu Kodige, LG Ads, Kodige