Posts filtered by tags: Publicis[x]


 

Security Incident at Ad-Tech Platform Sizmek Affects Publicis and IPG Mediabrands

Top ad-tech platform Sizmek recently addressed the concerns of media agencies that use its demand-side platform after a flare-up highlighted some of the security measures inherent to the field. The incident arose after a system update in February led to a situation in which audience segments Publicis Media uses to target its own clients' ads...
Tags: Advertising, Publicis, Programmatic, Publicis Media, Sizmek


Media agencies are under massive pressure to reinvent themselves. Here's how the biggest ones, including Horizon Media and PHD, are evolving to meet clients' demands.

Facing tremendous pressure on numerous fronts, media agencies are reinventing themselves, according to a new report by market research firm Forrester. The report assessed nine media agencies based on their market presence, offerings, and future strategy related to issues like brand safety, transparency, and media-vendor relations. The report found that media agencies are doing more contextual buys and forging more direct relationships. They are also getting more transparent, buying across more...
Tags: US, Samsung, Trends, Netflix, Publicis, Mailchimp, Forrester, Association of National Advertisers, MDC, IPG, Horizon Media, MediaHub, Jay Pattisall, Forrester Hearts Science


Media agencies are under massive pressure to reinvent themselves — here's how the biggest ones including Assembly and Dentsu X are evolving to meet clients' demands

Facing tremendous pressure on numerous fronts, media agencies are reinventing themselves, according to a new report by market research firm Forrester. The report assessed nine media agencies based on their market presence, offerings, and future strategy related to issues like brand safety, transparency and media vendor relations. The report found that media agencies are doing more contextual buys and forging more direct relationships. They are also addressing transparency, buying more across m...
Tags: US, Trends, Netflix, Publicis, Mailchimp, Forrester, Association of National Advertisers, Assembly, MDC, IPG, Dentsu, Horizon Media, MediaHub, Jay Pattisall, Forrester Hearts Science


Media agencies are under massive pressure to reinvent themselves. Here's how the biggest ones including Horizon Media and PHD are evolving to meet clients' demands

Facing tremendous pressure on numerous fronts, media agencies are reinventing themselves, according to a new report by market research firm Forrester. The report assessed nine media agencies based on their market presence, offerings, and future strategy related to issues like brand safety, transparency and media vendor relations. The report found that media agencies are doing more contextual buys and forging more direct relationships. They are also getting more transparent, buying across more ...
Tags: US, Samsung, Trends, Netflix, Publicis, Mailchimp, Forrester, Association of National Advertisers, MDC, IPG, Horizon Media, MediaHub, Jay Pattisall, Forrester Hearts Science


Publicis to Merge Global Media Networks Spark Foundry and Blue 449

Today, Publicis Groupe's Media division announced the union of two agency networks, Blue 449 and Spark Foundry, to create a single entity serving clients around the world. The two currently include such major brands as Mondelez, Campbell's, Marriott and Southwest Airlines, among many others, on their client rosters. This marks the latest in an ongoing...
Tags: Advertising, Marriott, Southwest Airlines, Publicis, Leadership & Talent, Publicis Groupe s Media, Mondelez Campbell


Cannes Lions Parent Company Ascential Looks to Rebuild After Revenue Dip Due to Publicis ‘Boycott’

Ascential, parent company of the Cannes Lions Festival of Creativity and omnipresent consulting firm MediaLink, reported declines in total revenue produced by its marketing division--which includes both of those organizations--in today's full year results for 2018. Shares in the London-based company had declined by approximately 2 percent at the time this story was filed. The...
Tags: London, Advertising, Publicis, Cannes Lions, Ascential, MediaLink, Cannes Lions Festival of Creativity, Cannes Lions Parent Company Ascential Looks


Production House Good People Delivers with Provocative and Questioning New Spot for Diesel

Diesel's latest ad campaign takes a questioning look into the world of celebrity and paid influencers. For its spring 2019 ad campaign, fashion the label decided to have social media celebrities such as Instagram fashionistas, @kristennoelcrawley and @eliasriadi mixing along with ordinary people to appear in a series of pictures and short videos, which look at today’s social media landscape from a new, upturned perspective.With this in mind, Diesel took aim at the clichés of social media by emp...
Tags: Featured, Advertising, Fashion industry, Diesel, Publicis, Good People, Publicis Milan, Mihnea Gheorghiu, Thiago Cruz, Constanza Rossi Eddy Guimaraes, Vinicius Dalvi, Abdullah Fareed, Mahmoud ShoukriArt, Lionel SoriaCopywriter, James AndrewsIllustrator, Ali Ali Dop Pierre Mouarkech


GM Moves Chevrolet’s Regional Media Business From Dentsu to Publicis

General Motors recently moved the local portion of its Chevrolet media business from Dentsu's Carat to Publicis-owned Martin Retail Group, a spokesperson confirmed today. Chevy is the company's best-selling brand by a significant margin, and Martin will now handle media planning and buying duties for the brand's regional dealers across the United States. "Yes, we...
Tags: Advertising, General Motors, Accounts, United States, Chevy, Carat, Publicis, Martin, Dentsu, GM Moves Chevrolet, Regional Media Business From Dentsu, Martin Retail Group


Nintendo Sends U.S. Media Account to Initiative Following Review

Nintendo has selected Interpublic's Initiative as its new U.S. media agency partner, sources with direct knowledge of the matter confirmed. AdAge first reported the news earlier today. The appointment follows a competitive review. It is not clear if the incumbent, Publicis media agency Blue 449, participated in the review. Initiative declined to comment. Blue 449...
Tags: Advertising, Accounts, Nintendo, Publicis, Interpublic


Publicis plunges after shock fall in revenue

Publicis shares plunged as much as 15 percent on Thursday after weaker than expected fourth quarter revenues cast doubt over the company's ability to offset a decline in its traditional advertising business with new consultancy work.
Tags: Money, businessNews, Publicis


Publicis Groupe’s Fourth Quarter Organic Revenues Miss Expectations, ‘Bumpy’ First Quarter Is Ahead

At the end of 2017, we asked: Will 2018 mark the end of Publicis Groupe's financial struggles? It does seem that the year held many bright spots for the holding company. Still, it's difficult to buck every negative trend that plagues the industry. Shares of Publicis in the U.S. fell more than 7 percent on...
Tags: General, Advertising, Publicis, Publicis Groupe


Publicis lifts full-year profits despite sluggish sales

France's Publicis booked record earnings per share in 2018 despite lower revenue, by squeezing costs and simplifying its organisation as it tries to convince clients it has the right business model in a world that is going digital.
Tags: Money, France, businessNews, Publicis


Zenith Welcomes Matt James as New Global Brand President

Publicis media agency Zenith welcomed a new lead for its global network. Matt James joins Zenith as global brand president, tasked with setting its global brand strategy and uniting its offices around the world around his vision, leading work across a client roster that includes Nestl?, 21st Century Fox, Nomad Foods, Oracle and Perrigo. James...
Tags: Advertising, Publicis, Zenith, Matt James, Leadership & Talent, Fox Nomad Foods Oracle


WPP Wins Volkswagen in North America as Brand Establishes 4 Regional ‘Powerhouses’

Automaker Volkswagen announced today that WPP is the winner in the North American region of its global creative review. The holding group defeated IPG, Omnicom and Publicis, which was the other finalist. It is unclear at this time which shop will lead the account for WPP. A source with knowledge of the matter confirmed that...
Tags: Advertising, Accounts, Volkswagen, North America, Publicis, WPP, WPP Wins Volkswagen, IPG Omnicom


SDF Podcast 23: Pretty crazy ideas about the Facebook

“The ever-present function of propaganda in modern life is in large measure attributable to the social disorganization which has been precipitated by the rapid advent of technological changes.” This is not the latest comment on the perpetual missteps, mishaps and misuse of Facebook, but a quote from Harold D. Lasswell, eminent media scholar and creator of the eponymous and never-aging model and formula to determine media effects: who says what to whom in which channel with what effect? Who said...
Tags: Facebook, Mark Zuckerberg, Business, Politics, London, Social Networks, Stanford, Germany, Marketing, Communication, Public Relations, Unilever, Society, Blogging, Web, Software


Dropbox Sends Media Account to Mediahub as It Refocuses Branding on Creativity and Collaboration

Dropbox has sent its media account to Mediahub New York following a review. The media arm of IPG-owned MullenLowe beat out Starcom, which had previously handled some media duties for the San Francisco-based provider of cloud storage and client software, according to sources close to the matter. Publicis-owned Starcom declined to comment for this story....
Tags: General, Advertising, San Francisco, Publicis, IPG, MullenLowe, Starcom, MediaHub, Mediahub New York


WPP has a 'tough' Q3; blames weakness in creative agencies and North American operations

WPP stock dropped steeply Thursday after the world's largest advertising holding company posted worse-than-expected results for the third quarter, citing weakness in its creative agencies and in its North American business. The holding company has also suffered a recent string of client business losses.Reported revenue in the quarter was down 0.8 percent to 3.76 billion, with a like-for-like net sales decline of 1.5 percent. Investors reacted badly. WPP shares tumbled on the release of its resul...
Tags: Advertising, Publicis, WPP, Megan Graham, Omnicom Interpublic


Publicis Reports Stronger Third Quarter Despite Challenges on the Creative Agency Front

Publicis Groupe came back strong in the third quarter of 2018 after disappointing second-quarter results. The holding company reported organic growth of 2.2 percent overall, excluding results from its Public Health Services division. It also announced today that it will divest itself of that business following a strategic review. Reported revenue was 2.2 billion euros...
Tags: General, Advertising, Publicis, Publicis Groupe, Public Health Services, Creative Agency Front


Publicis regains some footing with third-quarter sales

France's Publicis regained some footing in the third-quarter, lifting its shares, as the addition of new global clients pulled up sales in what remains a challenging market for traditional advertising groups.
Tags: Money, France, businessNews, Publicis


GSK Awards Global Panadol Creative Business to Bespoke WPP Team

Two weeks after consolidating its worldwide media buying business with Publicis, pharma giant GlaxoSmithKline, or GSK, announced today that a cross-agency WPP team won global creative duties for its popular Panadol line of products after a competitive review. It marks a significant win for WPP after a string of unsuccessful media pitches; GSK is described...
Tags: Advertising, Accounts, GlaxoSmithKline, Publicis, WPP, GSK, WPP Team


'GDPR is my nightmare': Marketers worry that a sharpened focus on privacy may lead to a far broader legislation

It's been four months since GDPR was rolled out, but the consumer privacy law is still giving marketers nightmares. While marketers were initially scrambling to ensure that they were compliant with the regulations, now they are anxiously waiting to see that they did indeed get things right. Brands, agencies, publishers and ad tech partners, are not just taking individual steps to ensure they don't end up on the wrong side of law, but actively trying to work together. It's been four month...
Tags: Facebook, UK, California, US, Trends, Eu, Ireland, Cosby, Publicis, General Data Protection Regulation, Ray Dalio, Cambridge Analytica, Carolyn Everson, Joshua Lowcock, Nicole Cosby, Publicis Media Exchange


'Who is going to be the first to violate?': Four months in, marketers are still getting nightmares about GDPR

It's been four months since GDPR was rolled out, but the consumer privacy law is still giving marketers nightmares. While marketers were initially scrambling to ensure that they were compliant with the regulations, now they are anxiously waiting to see that they did indeed get things right. Brands, agencies, publishers and ad tech partners, are not just taking individual steps to ensure they don't end up on the wrong side of law, but actively trying to work together. It's been four month...
Tags: Facebook, UK, California, US, Trends, Eu, Ireland, Cosby, Publicis, General Data Protection Regulation, Cambridge Analytica, Carolyn Everson, Joshua Lowcock, Nicole Cosby, Publicis Media Exchange, Advertising Week Panel


GSK Sends $1.5 Billion Media Account to Publicis

GlaxoSmithKline (GSK) concluded the mandated global media review it launched in May with the selection of custom Publicis Media team as its global media agency of record, according to sources with direct knowledge of the matter. "GSK periodically reviews its reviews its media buying arrangements to ensure they are continuing to deliver the best value...
Tags: General, Advertising, Publicis, GSK, GlaxoSmithKline GSK, Publicis Media


Publicis’ BBH Withdraws From SAG-AFTRA Contract After Actors Union Threatens to Strike

The U.S. offices of Publicis Groupe-owned BBH have ended their relationship with leading actors union SAG-AFTRA, a spokesperson confirmed Tuesday. Effective immediately, the agency is no longer a signatory to the SAG-AFTRA Commercials Contract, which requires all participating agencies--and, by extension, their clients--to cast only union actors in their campaigns. BBH also posted a letter...
Tags: Advertising, Publicis, BBH, Publicis Groupe, AFTRA, Leadership & Talent


Rishad Tobaccowala Is The Oracle of Advertising - This Week's Six Pixels of Separation Podcast

Episode #632 of Six Pixels of Separation is now live and ready for you to listen to. He is, without a doubt, the smartest thinker (and doer) in advertising. Over the years, I have been fortunate to call Rishad Tobaccowala a friend. Some know him best for calling advertising agencies "cockroaches," while others appreciate his mentorship (he prides himself on helping advertising professionals in their professional development). For over 35 years he has held a myriad of roles at Publicis Groupe....
Tags: Marketing, Skype, Publicis, Publicis Groupe, Ken Auletta, Rishad, Rishad Tobaccowala, Tobaccowala Foundation


Northwestern Mutual Sends Media Account to Horizon Next

Northwestern Mutual has chosen Horizon Next, the direct marketing arm spun off from Horizon Media as a stand-alone entity last year, as its agency of record following a review. Horizon Media declined to comment. Northwestern Mutual, a Milwaukee-based financial security company, also declined to comment. A person close to the review said Publicis-owned Spark Foundry,...
Tags: Advertising, Accounts, Publicis, Northwestern Mutual, Horizon Media


'People and the egos often get in the way': Here are 5 things ad agencies can do to survive amid massive pressure to reinvent themselves

Agencies must transform their business models to meet the needs of modern CMOs, according to a new industry report. As they evolve their business models, they must keep clients at the center, scale critical capabilities and execute on creative efficiently. As chief marketing officers increasingly must help steer their companies through massive disruption, their needs from their agencies are changing rapidly. Agencies today must not only provide communication, creative and media services — bu...
Tags: US, Trends, CMO, Dallas, Kantar, Publicis, WPP, Forrester, Grey, Omnicom, Credera, Marcel, MDC Partners, Dentsu, Philippe Krakowsky, Rishad Tobaccowala


Amazon's Alexa is making it convenient to order generic products — and it poses a huge threat to brands and advertisers

Some major brands are in danger of being ignored as more people begin shopping using voice assistants like Amazon's Alexa. A new report from the ad agency Digitas found that 85% of consumers have picked the default product result — rather than asking for a specific brand — when conducting a voice search. Marketers need to train people to use voice search, much like they did with websites in the 1990s, the report says. A whole bunch of brands better find their voice quickly — or risk getting ...
Tags: Google, Amazon, Navy, US, Trends, Nike, Aol, Voice, Amazon Echo, Publicis, Alexa, Leary, Sporting Goods, Digitas, Ryan MacInnis, Dennis Green


Ad tech M&A is heating up as tech giants look to arm themselves against Facebook and Google — and maybe save the digital ad industry

A wave of acquisitions and funding rounds this summer indicates that investors are warming back up to advertising technology. Industry insiders point to factors like Europe's GDPR law and an industry-wide movement to clean up digital advertising as driving the renewed interest. Plus, the dominance of Google and Facebook shows no signs of slowing down, so traditional companies like telecoms and agencies are investing in ad-tech firms for data and technology expertise. At the same time, ad-tech ...
Tags: Google, Facebook, Europe, California, Singapore, US, Trends, CMO, Kim Jong Un, Ibm, Uva, Publicis, WPP, Singtel, Tim Cadogan, Martin Sorrell


Samsung and Publicis Expand Partnership as Leo Burnett Takes Over Global Creative TV Duties

Samsung has awarded more work to Publicis Groupe, expanding its existing partnership with the holding company, by naming Leo Burnett lead agency solution for its global visual display business (meaning TVs) following a review. Leo Burnett said in a statement that Publicis-owned Starcom will provide media planning and buying "expertise" on the business as Samsung's...
Tags: General, Advertising, Samsung, Publicis, Leo Burnett, Publicis Groupe, Starcom, Publicis Expand Partnership