Posts filtered by tags: Publishers & Platforms[x]


 

Pinterest Files for IPO, Will Be Listed on NYSE as ‘PINS’

Pinterest filed for an initial public offering Friday afternoon, joining the fray of major tech IPOs in 2019 and offering a window into its finances for the first time. The 9-year-old platform, on which users "pin" and organize images as they surf the web, shop and browse other users' digital "boards," said in SEC filings...
Tags: Publishers & Platforms


Bustle Taps Former Details Editor in Chief Dan Peres to Lead Revamped Gawker

Bustle Digital Group (BDG), the parent company of media brands Bustle and Elite Daily, has tapped longtime magazine editor Dan Peres to lead the revamped Gawker.com. It's the biggest hire yet for a media brand that has already faced heated scrutiny and controversy before even getting off the ground. Peres, who served as the editor...
Tags: Publishers & Platforms


Facebook Stored Account Passwords for Hundreds of Millions of Users in Plain Text

In the latest addition to the pile of security- and privacy-related issues plaguing Facebook, account passwords for hundreds of millions of users were stored on the company's internal servers in plain text. The only good news: Facebook claims that no one outside of the company had access to the information, and it has not found...
Tags: Facebook, Advertising, Publishers & Platforms, Facebook Stored Account Passwords


The Co-Founder of MoviePass Is Building a New Way for Consumers to See Films for Free

Stacy Spikes, the co-founder of MoviePass, wants movie fans to watch 15 to 20 minutes of highly produced ads and other branded content on their mobile devices in exchange for a free ticket to a movie of their choice. PreShow, which is coming out of stealth mode today, will begin with a Kickstarter; early backers...
Tags: Advertising, Moviepass, Publishers & Platforms


Netflix Dissolves Entirety of Its Global Brand Marketing Team

Streaming giant Netflix moved to dissolve the entirety of its global brand marketing team earlier this month, according to several parties with direct knowledge of the matter who spoke to Adweek on condition of anonymity. These individuals said the affected team sat under the content and social department, collaborating with that team as well as...
Tags: Advertising, Netflix, Adweek, Streaming & OTT, Publishers & Platforms


Google Fined $1.7 Billion for Violating EU Antitrust Laws

The European Commission's top competition regulators this morning fined Google nearly $1.7 billion, saying that Google abused its position in the market when third-party websites used its AdSense for Search product. The fine, equaling 1.49 billion euros, is only the latest that European regulators have brought against the tech giant over antitrust violations. The search...
Tags: Google, Advertising, European Commission, Publishers & Platforms, EU Antitrust Laws


Disney Completes Its $71.3 Billion Purchase of Fox, Massively Transforming the Industry

It took 15 months and nearly $20 billion more than originally planned, but the Walt Disney Company has officially closed on its $71.3 billion purchase of 21st Century Fox, putting into motion one the industry's most massive transformations ever. The deal gives Disney control of the Twentieth Century Fox movie and TV studios, cable networks...
Tags: Advertising, Disney, Fox, Walt Disney Company, 21st Century Fox, Twentieth Century Fox, Publishers & Platforms


Facebook Is Revamping Its Targeting for Housing, Employment and Credit Ads

Facebook is implementing several changes to its targeting policies for ads dealing with housing, employment and credit as part of the company's settlements of several class-action lawsuits and complaints. In one of the complaints, the American Civil Liberties Union teamed with Communications Workers of America and workers' rights law firm Outten & Golden last September...
Tags: Facebook, Advertising, American Civil Liberties Union, Communications Workers of America, Outten Golden, Publishers & Platforms


Fox Corporation Becomes Standalone Company One Day Ahead of Disney-21st Century Fox Close

One day before the long-anticipated $71.3 billion merger between the Walt Disney Company and 21st Century Fox is scheduled to close, Fox has created the standalone company that several of its assets will be spun off into ahead of the acquisition. Fox Corporation, which had been known unofficially as "New Fox," is now a publicly...
Tags: Advertising, Fox, Walt Disney Company, Publishers & Platforms, New Fox, Fox Corporation


Good Housekeeping Used Data to Create Its This Is Us-Themed Digital Issue

If you've ever seen an episode of This is Us, you've likely fallen in love with one of TV's most "goals" couples, Randall and Beth Pearson. When the NBC drama threw a wrench in their storyline this season and questioned the strength of their marriage, fans spiraled and tweeted their outrage. Editors at Good Housekeeping...
Tags: Nbc, Advertising, Randall, Beth Pearson, Publishers & Platforms


Publishers Increasingly Want to Put Their Money Where Alexa’s Mouth Is

As consumers grow more comfortable with talking to voice-activated devices, media organizations want to say something back. From The Washington Post to NPR, publishers have been lining up to partner with smart speakers to entice viewers and create a new revenue stream. The relatively cheap cost of entry (especially for those with audio content that...
Tags: Washington Post, Advertising, Magazine, Npr, Alexa, Publishers & Platforms


Tumblr’s Porn Ban-Related Pageview Drop Barely Registered Among Ad Buyers

Tumblr's recent ban on pornography and adult content is taking a toll on its pageviews. According to web analytics provider SimilarWeb, Tumblr totaled some 521 million pageviews last December, and that total slipped by over 19 percent in January, to 437 million. Media buyers were largely unfazed by the news. A spokesperson for Periscope said,...
Tags: Advertising, Tumblr, Periscope, Publishers & Platforms


NBCUniversal Renames Audience Studio, Aligns Advanced Advertising Platform With Sky’s AdSmart

Farewell to the Audience Studio, NBCUniversal's suite of audience targeting offerings, which is getting a name change: long live AdSmart. NBCUniversal and Sky are bringing their respective advanced advertising platforms--Audience Studio and AdSmart--together under the same name. Going forward, they will be known as AdSmart from NBCUniversal and AdSmart from Sky. It is the first...
Tags: Advertising, TV Upfronts, Publishers & Platforms


Tech Platforms’ Policies Come Under the Microscope Following New Zealand Terrorist Attack

A gunman opened fire in two mosques in New Zealand on Friday, killing 49 people and injuring dozens more. The suspect broadcasted portions of the horrific shooting on social media during the attack. The terrorist attack, which police say was carried out by a young Australian-born man who expressed hatred toward Muslims and immigrants in...
Tags: Advertising, New Zealand, Publishers & Platforms


Snap Inc.’s New Chief Business Officer Plans to Overhaul the Company’s Ads Business

When Los Angeles-based Snap Inc. began the search to replace Chief Strategy Officer Imran Khan, who left in November to start his own venture capital firm, the 8-year-old social platform/digital camera company was navigating growing pains both self-inflicted and market-driven. The company was facing an exodus of top-level executives, having lost nearly a dozen since...
Tags: Advertising, Los Angeles, Imran Khan, Snap Inc, Publishers & Platforms


The New Yorker Takes Home Top Honors at 2019 Ellie Awards

The New Yorker raked in four Ellie Awards at the annual National Magazine Awards for print and digital media event Thursday night. Hosted by CNN analyst and former editor in chief of The Daily Beast, John Avlon, nearly 500 industry leaders attended the awards ceremony at Brooklyn Steel. The New York Times Magazine and Topic...
Tags: Advertising, Cnn, John Avlon, Publishers & Platforms, Brooklyn Steel The New York Times Magazine


Minute Media Acquires The Big Lead From Gannett as It Looks to Acquire More Lifestyle Brands

Minute Media, a publishing and technology company, is acquiring more properties largely centered around lifestyle brands as it looks to grow into different categories. Most recently, it acquired The Big Lead from Gannett. Financial details of the term weren't disclosed. "We think this is a time that you need to be aggressive in media," said...
Tags: Advertising, Publishers & Platforms


Facebook Outage Causes ‘Absolute Mess’ for Some Media Buyers

A massive outage affecting Facebook, Instagram and WhatsApp on Wednesday and Thursday meant users of the platforms found themselves suddenly untethered from the endless and addictive social media scroll, unable to check their news feeds, send messages or upload new content for up to 24 hours. For some advertisers, the outage, which Facebook blamed on...
Tags: Facebook, General, Advertising, Facebook Instagram, Publishers & Platforms, Facebook Outage Causes


NBC Built a Tool That Shows If IBM Used Your Face to Train AI

NBC News has created a widget that will tell you whether IBM used photos from your Flickr account to train facial recognition artificial intelligence. The interactive feature is part of a deep dive the network did on the widespread use of publicly available images to train algorithms without their subjects' consent, a common practice in...
Tags: Advertising, Nbc News, Artificial Intelligence, Ibm, Publishers & Platforms, NBC Built


Dan Wakeford Named People’s New Editor in Chief, Replacing Jess Cagle

Dan Wakeford, the deputy editor of People, has been tapped to helm the entertainment news publication a day after longtime editor in chief Jess Cagle announced he would step down at the end of the month. Wakeford will take charge of the publication effective April 1 and will report directly to Bruce Gersh, the president...
Tags: Advertising, Jess Cagle, Wakeford, Publishers & Platforms, Bruce Gersh, Dan Wakeford


How Wish Is Taking Full Advantage of Its Jersey Sponsorship Deal With the Lakers

Two key dates stand out in the partnership between ecommerce application and platform Wish and the National Basketball Association's Los Angeles Lakers: Sept. 21, 2017, and July 9, 2018. On the first date, Wish and the Lakers agreed to a three-year deal, estimated at $12 million to $14 million per year, for the app's logo...
Tags: Advertising, Lakers, Publishers & Platforms, Jersey Sponsorship Deal With the Lakers


People Magazine Editor in Chief Jess Cagle Steps Down

Jess Cagle, a mainstay of People magazine, is stepping down as editor in chief of the entertainment publication at the end of March, he said Wednesday. "I've decided it's time to do some other things while I'm still young--or at least alive," Cagle wrote in a memo he sent to People staff. "It's also time...
Tags: Advertising, Jess Cagle, Cagle, Publishers & Platforms, People Magazine Editor


CBS Buys Out Lionsgate’s Stake in Pop Cable Network to Become Sole Owner

CBS now has sole custody of Pop. The company has purchased Lionsgate's 50 percent stake in the cable network and is Pop's only owner. CBS bought into the cable network--then known as the TV Guide Network--back in 2013, paying a reported $100 million for its 50 percent stake. The network rebranded as Pop in 2015,...
Tags: Lionsgate, Advertising, Cbs, Publishers & Platforms, CBS Buys Out Lionsgate, Pop Cable Network


Disney and Fox Say Their $71.3 Billion Merger Will Close on March 20

The long-anticipated $71.3 billion merger between the Walt Disney Company and 21st Century Fox, first publicly announced almost 15 months ago, is about to cross the finish line. The companies said that they expect the deal to close on Wednesday, March 20, which is eight days from now. The deal will give Disney control of...
Tags: Advertising, Disney, Fox, Walt Disney Company, TV Upfronts, Publishers & Platforms


How Publishers Are Using Facebook Groups to Have Frank Discussions With Readers

Similar to a website's comments section on steroids, publishers have been using Facebook Groups to connect and interact with readers in new ways, giving them a place to connect over the content they enjoy. But while these groups represent a new way for publishers to foster conversations, they don't seem to be a clear revenue...
Tags: Advertising, Facebook Groups, Publishers & Platforms


The Drone Racing League Moves Its Broadcast Rights From ESPN to NBC

The Drone Racing League (DRL) flew its broadcast rights from ESPN to NBC and NBC Sports Network (NBCSN) and picked up a livestreaming pact with Twitter along the way. The 2019 DRL Allianz World Championship Season will air on NBC and be livestreamed on Twitter on Sunday, Aug. 11, at 2 p.m. ET, and more...
Tags: Nbc, Advertising, Espn, DRL, NBC Sports Network NBCSN, Publishers & Platforms


As Media Companies Scale Back Their SXSW Presence, Viceland Is Ramping Its Up

It's hard to top the baby goats that dominated Instagram feeds last year, but Viceland is trying its hardest with its biggest SXSW activation yet. For its third SXSW presence, the Vice-owned channel turned a downtown Austin parking lot into a pop-up roller skating park, offering attendees happy hour drinks, cotton candy, swag (obviously) and...
Tags: Instagram, Advertising, Austin, Sxsw, Viceland, Publishers & Platforms


Spotify, Amazon, Google and Pandora Appeal 44% Hike in Music Streaming Royalties

The joy songwriters experienced in the U.S. in late January, when the Copyright Royalty Board ruled the royalties they receive from on-demand subscription streaming would jump 44 percent over the next five years, may prove to be short-lived. Spotify, Amazon, Google and Pandora all filed notices with the CRB this week, indicating they would appeal...
Tags: Advertising, Pandora, Copyright Royalty Board, Spotify Amazon Google, Publishers & Platforms


According to Zuckerberg, Facebook’s Future Is Encrypted Private Messaging

Facebook CEO Mark Zuckerberg has outlined a vision for the future of Facebook centered around private, encrypted services like messaging and communication and not around the permanent open-sharing model that has defined the platform over the past decade. In a blog post on Wednesday, Zuckerberg, who has in the past year defended his company amid...
Tags: Facebook, Mark Zuckerberg, General, Advertising, Zuckerberg, Zuckerberg Facebook, Publishers & Platforms


Instagram Shed Some Light on Its Game Plan for Branded Content in 2019

Ashley Yuki, Instagram's interests product lead, kicked off a press event in New York on Tuesday with an obvious truth: Instagram is making big investments in branded content in 2019. Pointing to a recent survey, she noted that 69 percent of users said they come to Instagram to interact with celebrities, and 68 percent said...
Tags: New York, Instagram, Advertising, Publishers & Platforms, Ashley Yuki Instagram