Posts filtered by tags: Publishers & Platforms[x]


 

TikTok CEO Kevin Mayer Quits Amid Trump Pressure

Kevin Mayer, who joined TikTok as CEO only two months ago, resigned from the short-form video sharing site overnight. The former Disney streaming executive was the all-American solution to TikTok's biggest woe: its Chinese origins. While TikTok had been inundated with regulatory scrutiny and bipartisan concern for the entirety of its short history--since parent company...
Tags: Advertising, Disney, Kevin Mayer, C-Suite, Publishers & Platforms, Tiktok


Media Organizations Want Better Payment Terms With Apple

Key Insight: The trade body is challenging Apple to reveal favorable App Store terms previously reserved for Amazon. Digital Content Next (DCN), a trade body made up of media companies including The New York Times, The Washington Post and USA Today sent a letter to Apple CEO Tim Cook Thursday following last month's congressional hearing....
Tags: Apple, Media, Advertising, Tim Cook, App Store, Usa Today, Premium, The New York Times The Washington Post, Amazon Digital, Publishers & Platforms


TikTok Sues Trump Administration for Violating Constitutional Rights

Key Insight: TikTok called the executive order a "gross misappropriation" of an economic emergency law. TikTok and parent company ByteDance sued the Trump administration Monday afternoon, asserting that President Donald Trump's Aug. 6 executive order barring "transactions" between ByteDance and U.S. companies is unconstitutional, politically motivated and denies the company its due process rights under...
Tags: Advertising, Donald Trump, Trump, Publishers & Platforms, Bytedance, Tiktok


TikTok Will Sue the U.S. Government, Challenging Trump Executive Order

ByteDance, the embattled parent company of TikTok, confirmed publicly Saturday that it will sue the U.S. government over President Donald Trump's Aug. 6 executive order prohibiting American citizens and companies from transactions with the popular social media app. TIkTok spokesperson Josh Gartner said the company plans to file suit in the coming week. "Even though...
Tags: Advertising, Donald Trump, Publishers & Platforms, Tiktok, Josh Gartner, U S Government Challenging Trump Executive Order


How LinkedIn Plans to Strengthen Relationships in the Age of Virtual Selling

Key Insights: Salespeople should view themselves as partners rather than sellers of a product. Trust was ranked by 35% of decision-makers as the most important factor in closing a deal, LinkedIn found. Industries throughout the world shifted to virtual selling due to the coronavirus pandemic in their second quarters. Now, as stay-at-home orders persist, those...
Tags: Advertising, Linkedin, Industries, Publishers & Platforms


Facebook CMO Antonio Lucio Is Stepping Down

Facebook's chief marketing officer, Antonio Lucio, is leaving after two years with the social media platform. Lucio joined the company in 2018 from HP Inc., just a few months after Facebook's relationship to the Cambridge Analytica scandal was exposed. He leaves as Facebook faces scrutiny for hate speech on its platform and anti-competitive behavior. In...
Tags: Facebook, Advertising, Diversity, HP Inc, Cambridge Analytica, Lucio, Antonio Lucio, Leadership & Talent, Publishers & Platforms, Facebook CMO, Equity and Inclusion


Defector Media Goes Subscription-First in a Fluctuating Digital Market

Last November, Jasper Wang emailed a handful of former Deadspin writers who quit at the end of October 2019 after clashing with new management. As an avid reader of the sports and culture website, he was sorry to see its downfall. As "a business guy around New York," he offered to take the writers out...
Tags: New York, Media, Advertising, Premium, Publishers & Platforms, Jasper Wang


Facebook Cracks Down on QAnon Content

Facebook took decisive action today, booting accounts promoting QAnon, an unfounded conspiracy theory that believes a secretive cabal of government employees is trying to undermine President Donald Trump. In all, Facebook banned 790 groups, 100 pages, 1,500 ads and blocked 300 hashtags across Facebook and Instagram, the company said in a statement. It also imposed...
Tags: Facebook, General, Advertising, Donald Trump, Publishers & Platforms, Facebook Cracks


Microsoft and TikTok Are an Odd Pairing That Might Just Benefit Both Companies

There is no obvious new owner for TikTok, a video sharing app that captured the attention of the nation--most recently, President Donald Trump--during the Covid-19 pandemic. TikTok is a formidable player. It's trendy, musical, funny, great fodder for memes and unabashedly creative. It relies on advertising, but ads seem secondary to original content on the...
Tags: Microsoft, Advertising, Donald Trump, Premium, Publishers & Platforms


Twitter: ‘It Was a Surprise to Be Included’ in Facebook Boycott

Twitter has had an eventful first half of 2020. User growth has surged during the Covid-19 pandemic to a record 186 million monetizable daily active users last quarter, up 34% from the same time last year. Twitter's decisions to enact stricter content policies have also spurred the entire social media industry to reexamine their own...
Tags: Advertising, C-Suite, Publishers & Platforms, Facebook Boycott


Pinterest Staff Stages Virtual Walkout Over Racial and Gender Discrimination

Pinterest employees staged a virtual walkout on Friday over long-bubbling concerns over racial and gender discrimination at the social media company. The walkout came just days after former COO Francoise Brougher, who left Pinterest in April, sued the company for unlawful termination. The suit alleges sexist comments from other executives including co-founder and CEO Ben...
Tags: Pinterest, Advertising, Publishers & Platforms, Francoise Brougher


Trump Sets Yet Another Deadline for TikTok Sale

President Donald Trump has escalated his rhetoric against TikTok parent company ByteDance, signing a second executive order late Friday aimed at further incentivizing the company, which originated in China, to divest from its fast-growing social media app, a cultural sensation among American teenagers. This is the third deadline Trump has set for the company, reportedly...
Tags: General, China, Advertising, Donald Trump, Trump, Publishers & Platforms, Bytedance


Bustle Digital Group to Acquire W Magazine Under Joint Venture

Bustle Digital Group and a team of investors led by supermodel Karlie Kloss have a unique plan for a print magazine. BDG plans to acquire W Magazine and create a new joint venture, W Media, that will work with the title's current team and new investors to prioritize expanding the print publication's digital presence, BDG...
Tags: Advertising, Karlie Kloss, W Magazine, BDG, Bustle Digital Group, Publishers & Platforms, W Media


Bustle Digital Group Is Acquiring W Magazine to Form Joint Venture

Bustle Digital Group and a team of investors led by supermodel Karlie Kloss have a unique plan for a print magazine. BDG plans to acquire W Magazine and create a new joint venture, W Media, that will work with the title's current team and new investors to prioritize expanding the print publication's digital presence, BDG...
Tags: Advertising, Karlie Kloss, W Magazine, BDG, Bustle Digital Group, Publishers & Platforms, W Media


35% of Americans Think Brands Should Extend Their Facebook Boycott to Create Credible Change

When the Facebook boycott began in June, media experts and buyers told Adweek it was "unlikely" to see a "sizable ad boycott--let alone one that rattles Facebook." But after nearly 1,100 businesses and more than 100 nonprofits pulled their ads from the platform through July as part of the #StopHateForProfit campaign, Facebook did take some...
Tags: Facebook, General, Advertising, Adweek, Publishers & Platforms, Facebook Boycott


How Media Organizations Use Push Alerts to Reach Readers

Push alerts aren't just referral channels for media companies. Instead, publishers consider them stand-alone editorial products and use their scale and reach to build strong, direct, habit-forming relationships with readers where they're consuming information--on their phones. Not all media businesses are doing it the same way, but they're operating with a similar set of standards...
Tags: Advertising, Publishers & Platforms, Digital Features


Brands Develop Contingency Plans for TikTok as Its Future Remains Uncertain

TikTok's future in the United States has become increasingly murkier after President Donald Trump threatened to ban the app in the U.S. (although he likely can't do that). To avoid a potential ban, parent company ByteDance would need to divest its interests in the app, with Microsoft emerging as a potential suitor to acquire the...
Tags: Microsoft, Advertising, United States, Donald Trump, Publishers & Platforms, Bytedance


Can Instagram Provide ‘Reel’ Competition to TikTok?

For the past week, everyone has been talking about Instagram Reels, which enables users to edit 15-second videos with audio and fun AR effects. Sound familiar? Yes, there are a lot of similarities between Instagram's Reels and TikTok. And even though Instagram confirmed the U.S. launch of Reels in mid-July, it seems especially significant as...
Tags: Instagram, Advertising, Voice, Publishers & Platforms


From Employment Law to Sports Marketing, This Exec Now Negotiates YouTube’s Upfronts

Brian Albert has had a few careers, from employment law to sports marketing, Silicon Valley to Nascar race tracks. So when he courts advertisers for upfront ad commitments as Google and YouTube's managing director for U.S. agency video, he knows a thing or two from these different walks of life. Two decades ago, Albert wasn't...
Tags: Google, Advertising, Magazine, Silicon Valley, Albert, Leadership & Talent, Publishers & Platforms, Brian Albert, Negotiates YouTube


TikTok’s Legal Case Against the Trump Administration

TikTok has always been in a race against time. The competitive landscape in social media is unrelenting, and any true challenge to Facebook's market dominance needs to scale up quickly and appeal to both users and advertisers. TikTok has done that, growing at an impressive rate and building inroads for brands that want to reach...
Tags: Facebook, Advertising, Premium, Publishers & Platforms, Tiktok, Legal Case Against the Trump Administration


11 Takeaways From the Latest Media Organization Earnings

Three of the biggest American media organizations continue to see massive traffic and record-breaking digital subscription growth, which has helped them navigate a drop in advertising brought on by the pandemic. "It's all about the pace of decline," said Brian Wieser, global president, business intelligence at GroupM. Here are 11 takeaways from The New York...
Tags: Advertising, Brian Wieser, Publishers & Platforms, GroupM Here


Facebook Is Up to Old Copycat Tricks, and TikTok Is the Target This Time

While TikTok is establishing itself--it counts 43.7 million monthly unique visitors in the U.S., according to Comscore, and introduced a self-serve ad platform in July--it faces a potential regulatory nightmare. Already booted from its top market in India over concerns of user privacy and data sharing with the Chinese government, TikTok parent company ByteDance has...
Tags: Facebook, India, Advertising, Magazine, Comscore, Publishers & Platforms, Bytedance, Tiktok


How to Make Sense of Instagram Reels as a Marketer

Social experts, creators and addicts are taking a deep, exasperated breath. The same breath they took when Instagram launched hashtags in 2011, Direct in 2013, Stories in 2016 and IGTV in 2018. The launch of Reels is, yet again, another feature that's been tacked onto Instagram. What started as one of the most innovative platforms...
Tags: Instagram, Advertising, Voice, Product Innovation, Publishers & Platforms, IGTV


TikTok Threatens to Sue Trump Administration Over Executive Order

TikTok, the popular social video app, fought back this morning, threatening to take President Donald Trump's administration to court after a weeks-long public battle that culminated last night. In the late hours of Thursday evening, Trump announced an executive order instructing U.S. citizens and companies to cease "transactions" with TikTok parent company ByteDance over alleged...
Tags: Advertising, Donald Trump, Trump, Publishers & Platforms, Bytedance


Bloomberg Media Adjusts Leadership Team to Prioritize Digital Growth

Bloomberg Media promoted four executives today to continue growing its digital brand. The publisher, like many other news organizations, has seen an increase in interest for its subscription products and coverage during the pandemic. The new executives will prioritize continuing growing those offerings and determining a sound advertising model for after the pandemic. Bloomberg Media's...
Tags: Advertising, Bloomberg Media, Leadership & Talent, Publishers & Platforms


Snapchat Expands Voter Registration and Education Features

With less than three months until the general election in the U.S., Snapchat is once again encouraging its young user base to register to vote. It's an expansion of the in-app feature called Minis, introduced last month, which allows users to complete tasks like meditation and flashcard review. To get out the vote, Snap will...
Tags: Advertising, Publishers & Platforms


Facebook and Twitter Remove Trump Video for False Covid-19 Claims

Facebook and Twitter each took action Wednesday evening against President Donald Trump for violating their respective policies prohibiting Covid-19 misinformation. Both platforms removed a video featuring a Fox News interview shared by Trump's accounts in which the president inaccurately stated that children are "almost immune" to the coronavirus. This was the first time Facebook took...
Tags: Facebook, Advertising, Fox News, Donald Trump, Trump, Publishers & Platforms


What’s Going on With TikTok? Here’s a Quick Podcast Primer

TikTok has been one of the iconic pastimes of the 2020 quarantine era, with tens of millions of Americans using it to post everything from protest footage to viral dance challenges. But in recent days it's also been in the crosshairs of President Donald Trump, who threatened to "ban" the app due to concerns with...
Tags: Politics, Advertising, Donald Trump, Publishers & Platforms, Tiktok, Adweek Podcasts


The Anti-Defamation League Previews What’s Next for the Facebook Boycott

During the month of July, the Stop Hate for Profit movement led the largest organized advertiser boycott against Facebook in its history. It was significant enough to become part of the conversation when Facebook CEO Mark Zuckerberg faced a Congressional hearing last week and, in the company's latest earnings report, Facebook acknowledged it as a...
Tags: Facebook, Mark Zuckerberg, Advertising, Congressional, Publishers & Platforms, Diversity & Inclusion, Facebook Boycott


Snap Inc. Wants Businesses to ‘Meet the Snapchat Generation’

"Meet the Snapchat Generation," Snap Inc.'s first-ever global business-to-business marketing campaign, is going live Monday across print, broadcast and digital media channels in the U.S., Canada and Australia. The campaign will be extended to the U.K. oh Aug. 17 and to the rest of Europe, as well as the Middle East and North Africa, on...
Tags: Europe, Australia, Advertising, Canada, Middle East, North Africa, U K, Snap Inc, Publishers & Platforms, Snapchat Generation Snap Inc