Posts filtered by tags: Rakuten Marketing[x]


 

Making it easier to shop across Google

Each day, hundreds of millions of people do shopping-related searches on Google. Now, we’re making the places where people come to browse and explore products on Google shoppable. These new shopping experiences let people shop and purchase frictionlessly right where they already turn to for research and inspiration: Search, Google Images, YouTube and a redesigned Google Shopping destination. The new Google Shopping experience This year we’re unveiling a redesigned Google Shopping experience with...
Tags: Google, Smart Shopping, Google Shopping, Shopify, Google Express, Estee Lauder Companies, Google Images, Google Ads, Rakuten Marketing, Google Shopping Google


The Hive Closes $26.5M Third Fund to Create More A.I. Startups

Some people may be horrified by the awesome powers of artificial intelligence, fearing that even their own skilled jobs will be taken over by machines. Others, faced with a pile of work just to keep a business humming along smoothly, might secretly yearn for robotic reinforcements. For those people, help may be on the way from The Hive, a combination startup co-creation studio and venture investment firm in downtown Palo Alto, CA. The Hive just secured $26.5 million for its third fund (Th...
Tags: Deals, Startups, Mobile, Ge, Pinterest, Internet, Entrepreneurship, Ebay, Funding, San Francisco, Trends, Web, It, Cybersecurity, Vc, Software


3 Priorities That Will Help Experiential Marketers Step Up Their Game in 2018

Experiential marketers have a lot to celebrate. At a time that's seen predictions of declining advertising spend, marketers have shown an interest in growing their experiential budgets. According to a 2017 report from Rakuten Marketing, 80 percent of global audiences say that online advertising hasn't got any better with time, on any device or platform,...
Tags: General, Advertising, Voice, Rakuten Marketing


So Far, So Great! 16.9% Increase in Spending as Holiday Shopping Season Begins

Black Friday has traditionally been considered the start of the holiday shopping season. So the amount that consumers spend over Thanksgiving weekend can be a major indicator of how the rest of the season will go. Good Start to the 2017 Holiday Shopping Season And that’s good news for retailers this year. According to data from Adobe Digital Insights, U.S. consumers spent a record $5 billion on Black Friday this year, up 16.9 percent from last year. Of course, much of that shopping was done on...
Tags: Sales, Retail Trends, Rakuten Marketing


Rakuten Marketing Reports 2017 ‘Back-to-School’ Shopping Trends

With the countdown to school back on, Rakuten Marketing has just reported its latest Rakuten Marketing Insights data and ‘back-to-school’ shopping trends for the 2017 retail selling period spanning June 1 through September 30. “Instrumental to maximizing back-to-school results is delivering advertising that better aligns with consumers’ interests and prioritizing ad spend to reach shoppers most likely to be ‘in-market’ for the products, services, and experiences being advertised,” the report sum...
Tags: Marketing, Back To School, Rakuten, Mobile Advertising, Rakuten Marketing, Rakuten Marketing Insights, Google Market Analysis Rakuten Marketing, Rakuten Marketing CEO Tony Zito Mobile


Adblock Plus has announced the 'Acceptable Ads Committee' who will decide which ads it won't block

Eyeo, the parent company of Adblock Plus, has named the first members of its Acceptable Ads Committee — an independent board who will decide which online ads some of the world's most popular ad blockers will whitelist. The Acceptable Ads Committee will be responsible for the Acceptable Ads program that allows "non-intrusive" ads that meet certain standards to be served to users of Adblock Plus, AdBlock, Adblock Browser, and Crystal. The four ad blocking services have been downloaded to an estima...
Tags: Google, Amazon, Europe, US, Trends, Williams, Vogue, Terry Crews, Dennis Publishing, Adblock Plus, Eyeo, Saatchi Saatchi, Ben Williams, Walter Thompson, Tombras Group, Holmes Wilson


Adblock Plus has announced the 'Acceptable Ads Committee' who will decide which ads it whitelists

Eyeo, the parent company of Adblock Plus, has named the first members of its Acceptable Ads Committee — an independent board who will decide which online ads some of the world's most popular ad blockers will whitelist. The Acceptable Ads Committee will be responsible for the Acceptable Ads program that allows "non-intrusive" ads that meet certain standards to be served to users of Adblock Plus, AdBlock, Adblock Browser, and Crystal. The four ad blocking services have been downloaded to an estima...
Tags: Google, Amazon, Europe, US, Trends, Williams, Vogue, Dennis Publishing, Adblock Plus, Eyeo, Saatchi Saatchi, Ben Williams, Walter Thompson, Tombras Group, Holmes Wilson, Criteo