Posts filtered by tags: Rand Fishkin[x]


How to Monetize Your Expertise

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Tags: Google, Seo, Content Marketing, Udemy, Knowledge Graph, Rand Fishkin, Appointfix, Maxwell Hertan

How to Wade Through the “Winner Takes It All” Search Landscape

In the last decade, blogging has come a long way from being the informal weblog it started as. Businesses created processes and formalized it into “content marketing” as it’s proven to drive traffic, leads, and revenue. But where do you earn eyeballs to get exposure for the content you create? Social media networks encourage businesses to build their fans and followers on their platforms. But once brands have built their audience on these platforms, they start their users to themselves–busi...
Tags: Google, Facebook, Business, Youtube, Sales & Marketing, Right Now, Rand Fishkin, Glen Allsopp, Andra Zaharia, Instagram Catherine Manning, Shreya Dalela, Chintan Zalani, Elite Content Marketer Content, Nuchylee Shutterstock

12 Marketing Tools We Are Thankful for This Year

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Tags: Google, Google Drive, Facebook, Instagram, Seo, Cisco, Pwc, Ada, Oregon State, Digital Marketing, Miró, Rand Fishkin, Jenny, Scott Brinker, Jay Baer, Kelly Santina

How to Create 10x Content — Best of Whiteboard Friday

Posted by randfishHave you ever tried to create 10x content? It's not easy, is it? Knowing how and where to start can often be the biggest obstacle you'll face. In this oldie-but-goodie episode of Whiteboard Friday, Rand Fishkin talks about how you can develop your own 10x content to help your brand stand out. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Howdy, Moz fans, and welcome to another edition of Whiteboard ...
Tags: Amazon, Seo, Netflix, Comcast, Hulu, Don, Randfish, Rand Fishkin, Speechpad, HubSpot Academy

How To Focus Your SEO Strategy: A Quick Guide for Businesses New to Online Optimization

Posted by AnnaleisMontgomeryWith businesses making the move to serve their customers primarily online and the footfall of customers in physical stores dropping dramatically, the value of SEO has been rediscovered. Businesses are now paying closer attention to their online experience and how they can compete on the internet. This post will offer a guide to businesses looking to enhance their organic reach and traffic, by providing some SEO solutions to issues they might be experiencing. This incl...
Tags: Google, Seo, Cta, Rand Fishkin, Marie Haynes, Tom Capper, AnnaleisMontgomery, AnnaleisMontgomeryWith, Barry Shwartz, Cyrus Shephard

How to Prioritize Your Link Building Efforts & Opportunities — Best of Whiteboard Friday

Posted by randfishWe all know how effective link building efforts can be, but it can be an intimidating, frustrating process — and sometimes even a chore. In this popular Whiteboard Friday originally published in 2017, Rand Fishkin builds out a framework you can still use today to streamline and simplify the link building process for you, your teammates, and yes, even your interns. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Tran...
Tags: Google, Seo, Reddit, Randfish, Rand Fishkin, Speechpad

#558 How To Stay in Love with Content Marketing: Interview with Joe Pulizzi

Back in May I was fortunate enough to interview Rand Fishkin on this podcast. When I first heard about SEO, Rand and Moz were my initial go-tos for all things SEO. I know this is the case for a lot of marketers who entered the industry in the last decade and a half. The same can be said for today’s guest, Joe Pulizzi, in respect to content marketing. Joe Pulizzi is the Founder of the Content Marketing Institute and coined the phrase ‘content marketing’. He spent 11 years at Content Marketing Ins...
Tags: Content Marketing, Sem, Joe, The Digital Marketing Blog, Internet Marketing Podcast, Scott, Rand Fishkin, Joe Pulizzi, Content Marketing Institute, Orange Effect Foundation

5 Excellent 10x Content Examples To Boost Your Blog Traffic

Want to create better content? Then enter 10x content. Compared to a standard piece of original content, it’s better — 10x better. The fact that it can increase your blog’s traffic gives 10x content an upper hand. Particularly, it can rank on Google faster and for more keywords because of its usefulness and length. It’s more shareable, too. So, let’s not beat around the bush and learn from excellent 10x content examples. 1. The magic of copywriting “Content is king,” says the timeless sayi...
Tags: Google, Instagram, Advertising, Cta, Moz, Rand Fishkin, Norbert, Blog Tips, Kicksta, Chanel Reynolds, Norbert Voila Norbert

#551 The Journey of SparkToro: Interview with Rand Fishkin, CEO and Co-Founder of SparkToro

Rand Fishkin has contributed an unfathomable amount to the marketing industry. He is a pioneer when it comes to marketing knowledge-share, product development and leadership. …and in today’s episode, I got to spend an hour one-on-one with him! As you’ll hear, I used every last second of his time (sorry, Rand!) When I first was introduced to the practice of SEO around a decade ago, Rand was one of the first names I stumbled upon. His Whiteboard Friday sessions and ‘Beginner’s Guide to SEO’ quickl...
Tags: Sem, Rand, The Digital Marketing Blog, Internet Marketing Podcast, Rand Fishkin, Co Founder of SparkToro, Casey Henry

Google’s Perfect World: A New Technical SEO Framework

Every so often, a new framework is hyped for search engine optimization. Brian Dean’s “skyscraper technique” for link building comes to mind. So does Rand Fishkin’s “on-SERP” strategy for increasing page one real estate for your links. The framework I want to talk about here might not be one you are familiar with, but it is critical for technical SEO. It’s called “Google’s Perfect World”. Let me provide some context and explain why it’s so important. Over the last 20 years, one of the prin...
Tags: Google, News, Wikipedia, Advertising, Seo, Rand Fishkin, Brian Dean, Building Google

7 SEO Processes That Get Easier with Increased PageRank/Domain Authority - Whiteboard Friday

Posted by Cyrus-ShepardA rising tide lifts all ships — and it's similar story with increased site authority. What factors are affected as you improve PageRank or Domain Authority, and how? In today's Whiteboard Friday, Cyrus details seven SEO processes that are made easier by a strong investment in link building and growing your authority. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Howdy, Moz fans. Welcome to anot...
Tags: Google, Amazon, Seo, Domain Authority, Page Authority, Rand Fishkin, PageRank, Everett Sizemore, Cyrus Shepard, Speechpad, Cyrus ShepardA, PageRank Domain Authority, Cyrus Shepard Quick Whiteboard, Domain Authority Google

Pay Attention to These SEO Trends in 2020 and Beyond

Posted by Suganthan-MohanadasanWithout a doubt, it is our job as SEOs to keep an eye on the future and anticipate what Google is planning, testing, or looking to drop on our doorsteps. Over the past 12 months alone, we have seen several changes in Google Search — each impacting how we plan, implement, and report on campaigns. In this article, I will take a look at what is in store for SEO in 2020 and how these factors will change the way we formulate strategies throughout the next year and beyon...
Tags: Google, New York, US, Seo, Voice, Google News, University Of Maryland, Danny Sullivan, Rand Fishkin, John Mueller, Bert, Knowledge Panel, Kenichi Suzuki, Knowledge Graph Google, Google Lens, Ian Booth

SEO for 2020 - Whiteboard Friday

Posted by BritneyMullerIt's a brand-new decade, rich with all the promise of a fresh start and new beginnings. But does that mean you should be doing anything different with regards to your SEO? In this Whiteboard Friday, our Senior SEO Scientist Britney Muller offers a seventeen-point checklist of things you ought to keep in mind for executing on modern, effective SEO. You'll encounter both old favorites (optimizing title tags, anyone?) and cutting-edge ideas to power your search strategy from ...
Tags: Google, Seo, Gary Illyes, Rand Fishkin, Bert, Andy Crestodina, Speechpad, Britney Muller, BritneyMuller, FAQ Breadcrumbs News Business Info

On-SERP SEO can help you battle zero-click results

On-SERP SEO is the process of fully optimizing the first page of a search engine to maximize the visibility of your brand. On-SERP SEO is a tool you can use to battle the increase of so-called zero-click searches. Find out all about on-SERP SEO in this article. Rise of the zero-click search Rand Fishkin of […] The post On-SERP SEO can help you battle zero-click results appeared first on Yoast.
Tags: Seo, Holistic Seo, Rand Fishkin

They're the Best Around: The Top 25 Moz Blog Posts of 2019

Posted by FeliciaCrawfordWell, folks, it's that time of year again. It's hard to believe we've already gone another turn around the ol' sun. But I've consulted my analytics data and made my SQL queries, and I'm here today to present to you the list of the top Moz Blog posts of 2019! For a little perspective, we published 207 blog posts, averaging out to about 4 per week. Out of those 207, the twenty-five I'm sharing with you below were the most-read pieces of the year. If you're strapped for tim...
Tags: Google, Seo, Kate, Seattle, Google News, GMB, Domain Authority, Pete, Rand Fishkin, Cyrus, Belltown, Russ, Bert, JSON, Cyrus Shepard, FeliciaCrawford

SEO 101 Episode 371: 2019 Rewind

Summary of SEO 101 Episode 371 This special episode revisits some of the most significant Google updates and issues that caused a stir in the SEO industry in 2019. Among the topics that Ross and John discussed in previous episodes include Google Search Console’s canonical URL option, Google June Core Update, new Google Maps features, Google search pagination tests, and more.   Notes from SEO 101 Episode 371 Google Search Console to consolidate Search Performance reports to canonical URL – ...
Tags: Apple, Google, Seo, John, Google Maps, Ross, Seo Podcast, Seo 101, Google Search Console, Danny Sullivan, Rand Fishkin, Facebook Group, Google Maps Now, Sparktoro, SEO 101 podcast, Ross Google

How to Earn Links and Exposure on Autopilot [Examples]

When it comes to spreading the word online search is still the most significant way to get exposure for most websites. By search I mean mostly Google. Sure, there are many excellent alternatives – I prefer Ecosia and DuckDuckGo personally – but overall Google dominates the search market in a monopolistic way when it comes to traffic. “Google … is absolutely, unquestionably a monopoly in web search.” Rand Fishkin of SparkToro You can also search social media like Twitter or...
Tags: Google, Facebook, UK, Germany, Seo, Linkedin, Google Analytics, Bbc, John, Whatever, Rand Fishkin, New York TimesBBC AFP, John Mu

How to Get Backlinks and Engagement on Social Media Effortlessly [Examples]

When it comes to spreading the word online search is still the most significant way to get traffic for most websites. By search I mean mostly Google. To get ranked high on Google you need backlinks. Sure, there are many excellent alternatives – I prefer Ecosia and DuckDuckGo personally – but overall Google dominates the search market in a monopolistic way when it comes to traffic. “Google … is absolutely, unquestionably a monopoly in web search.” Rand Fishkin of SparkToro You c...
Tags: Google, Facebook, UK, Germany, Seo, Linkedin, Google Analytics, Bbc, Search, Content, Seo 2.0, Popularization, Rand Fishkin, John Mueller, New York TimesBBC AFP, John Mu

The Economics of Link Building

Posted by Alex-TLife has taught me that good things should be expensive — especially when it comes to any type of digital marketing services. If you’re not an expert, you can end up getting something far from what you’ve been expecting. Here’s an example of “the best mascot image you can get for your event” that I paid for when organizing one of our first Digital Olympus events: Just for reference, this is how our mascot looked originally: My point is, just like working with freelance d...
Tags: Google, Bali, Seo, Bbc, New York Times, Tolkien, Ahrefs, Krakow, Rand Fishkin, Ryan Stewart, Joe Williams, Ross Hudgens, Venngage, digital PR, Alex T, Robbie Richards

Convince Your Boss to Send You to MozCon 2020 (Plus Bonus Letter Template!)

Posted by cheryldraperIt’s that time of year again. Professional development budgets are being distributed and you're daydreaming of Roger hugs and fist bumps. Well, this is a call to arms! It's time to get down to business and convince your boss that you HAVE to go to MozCon 2020. You're already well acquainted with the benefits of MozCon. Maybe you're a MozCon alumnus. You may have lurked the hashtag once or twice for inside tips and you’ve likely followed the work of some of the speakers for...
Tags: Google, Facebook, Seo, Starbucks, Rand Fishkin, Facebook Group, Roger, Mozcon, Britney Muller, Cheryldraper, Croud

You Ask, I Answer: Google SEO Strategy in 2020?

Heidi asks, “What do you make of Rand Fishkin’s statement that in 2020, Google will be our biggest competitor for traffic?” Rand isn’t wrong on the premise that Google wants to provide the best answers in the most efficient way possible – and that may mean one-box/zero-click search results which do not send traffic to […] The post You Ask, I Answer: Google SEO Strategy in 2020? appeared first on Christopher S. Penn Marketing Blog.
Tags: Google, Marketing, Seo, Search Engine Optimization, Heidi, Christopher, Rand Fishkin, Marketing Technology

Rand Fishkin on optimizing for and against Google

The search veteran discussed how Google is entering new markets and what brands can do to insulate themselves. Please visit Search Engine Land for the full article. [Author: George Nguyen]
Tags: Google, Seo, Rand Fishkin, George Nguyen

Image SEO: How to Write Powerful Alt Image Tags

Google Images hold over 20% of the search engine market share. That’s more than all of the other search engines competing with Google put together. Source: Sparktoro Google CTR in 2018: Paid, Organic, & No-Click Searches by Rand Fishkin As you can see above, the potential for image SEO is huge. If you have images on your site that are worth the user’s attention, you should seize the opportunity. How to Succeed with Google Images? You can begin by optimizing a bunch of image SEO-ranking facto...
Tags: Google, Images, Business, Wikipedia, Bmw, Rand Fishkin, Google Images, SEO / Google / Organic Traffic, Alt Image Tags, Sparktoro Google CTR, Pohodo, SEO Image SEO

The Featured Snippets Cheat Sheet and Interactive Q&A

Posted by BritneyMullerEarlier this week, I hosted a webinar all about featured snippets covering essential background info, brand-new research we've done, the results of all the tests I've performed, and key takeaways. Things didn't quite go as planned, though. We had technical difficulties that interfered with our ability to broadcast live, and lots of folks were left with questions after the recording that we weren't able to answer in a follow-up Q&A. The next best thing to a live webinar Q&A...
Tags: Google, Florida, Seo, Post Office, Michigan, Paa, Pete, Rand Fishkin, Search Engine Journal, Flesch Kincaid, Mozcast, BritneyMuller, BritneyMullerEarlier, Samuel Mangialavori

Podcast #243: Audience, Attention, and SEO, with Rand Fishkin

In this episode with Rand Fishkin, we talk about Moz, Rand’s book, Lost and Founder, and SparkToro. We go back to the basics about SEO on this podcast, and also discuss how law firms should think about structuring their services in the age of Uber and Amazon. Lastly, we dive into the difference between having […] The post Podcast #243: Audience, Attention, and SEO, with Rand Fishkin appeared first on
Tags: Amazon, Law, Marketing, Rand Fishkin, The Lawyerist Podcast

SEO 101 Episode 362: Google Sends Less Traffic from Searches, Multiple Mueller Files, and News on GMB Suspensions

Summary of SEO 101 Episode 362 John and Ross discuss a study that shows less traffic is clicking through to sites from search results. They also delve into more Google My Business issues and possible fixes, along with a multitude of Mueller files. Important Links from SEO 101 Episode 362 Now, more than 50% of Google searches end without a click to other content, study finds – Search Engine Land A recent study by Rand Fishkin’s SparkToro found that the majority of Google searches ended rig...
Tags: Apple, Google, Amazon, Seo, John, Google News, GMB, Ross, Alexa, Seo Podcast, Seo News, Local Seo, Danny Sullivan, Rand Fishkin, PageRank, John Mueller

What’s Your Name and How to Use it for a Site or Blog?

Hello! My name is John Smith! You can call me agent Smith. What’s your name? Come on! That’s an innocent question, isn’t it? OK, I admit it! I tricked you. My name is not Smith. It could have been though. There are so many of them! My real name is truly bizarre for most English speakers and no person can really pronounce it let alone memorize it. When you’re a secret agent on the Matrix it’s hard to blend with that one. Why Using Your Real Name May Be a Problem Do you get my...
Tags: Apple, Google, Amazon, Facebook, Seo, Brooklyn, Brian, John, Smith, Rand, Whatever, Rand Fishkin, Brian Dean, Goldberg, John Smith, Peter Steiner

Subdirectories vs. Subdomains for 2019 and Beyond

The one topic I’ve seen Google and SEOs disagree on the most is where the best place to host content is. SEOs say subdomains aren’t optimal, and Google says it doesn’t matter because they can read and understand your content wherever it is. Google even put out a video to try to clarify the matter, but no one was satisfied with their answer. So what’s the disconnect? While it’s true Google has no problem understanding content on subdomains, SEOs say that content doesn’t perform as well in Google’...
Tags: Google, Seo, Blogging, Cms, Rand Fishkin, Drupal Shopify

The rise of visual search

It’s hard to imagine the internet without being able to search for images, but it really wasn’t that long ago when all search results were just plain text. Now, less than two decades after those humble text SERPs, technology is quickly moving beyond the world of merely looking for images, but rather leaping into the organic cosmos of the visual search with the help of artificial intelligence (AI).  Image search beginnings It all started back in 2000, when the buzz around Jennifer Lopez’s c...
Tags: Google, Amazon, Facebook, Pinterest, Seo, B2C, Commerce, Jennifer Lopez, Bing, Rand Fishkin, Google Amazon, European Union Google, Facebook Pinterest Instagram, Google Lens, Define Media Group, Recently Moz

What Good is Social in An AI-Driven World? (Thinks Out Loud Episode 246)

Looking to drive results for your business? Click here to learn more. What Good is Social in An AI-Driven World? (Thinks Out Loud Episode 246) – Headlines and Show Notes We’re seeing lots of changes to social in our AI-driven world. The question is, does that make social media a bad choice for your brand? The latest episode of Thinks Out Loud offers some answers for you. Here are the show notes: Hey Marketers: Is 2019 Everything You’ve Hoped For? Rand Fishkin presentations channel Is Social ...
Tags: Google, Facebook, Mark Zuckerberg, Seo, Zuckerberg, Mackie Onyx Blackjack USB, Rand Fishkin, Tim Peter, Facebook The Washington Post