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Portland’s transportation bureau has a new logo: Here’s what it means

As you might have seen in our previous story, the Portland Bureau of Transportation has a new logo. Turns out it’s not just a branding refresh and a new slogan, it’s part of what the agency calls the “Realize Safety Initiative.” PBOT Communications Director John Brady reached out to share more of the context: “The Realize Safety initiative is not directly about traffic safety. Instead it’s part of PBOT’s effort to raise awareness about the crucial importance of personal safety on our streets...
Tags: Sport, Front Page, Cycling, Portland, Portland Bureau of Transportation, John Brady, Jonathan Maus, PBOT, Realize Safety Initiative PBOT Communications, Realize Safety