Posts filtered by tags: Rieva Lesonsky[x]


 

Sparking the Joy of Storage

Storage and organization businesses are cleaning up thanks to Marie Kondo. By Rieva Lesonsky Organizing guru Marie Kondo is everywhere. Americans can follow her advice on her TV show, Tidying Up with Marie Kondo, in her books and via numerous media appearances (in print, online and on television). Kondo’s primary advice about purging household (or business) items that don’t “spark joy” is one of decluttering. But in order to successfully organize your belongings, you may need to buy more product...
Tags: Business, Trends, Right Now, NPD Group, Marie Kondo, NPD, Kondo, Rieva Lesonsky, Leen Nsouli


What Employee Benefits Matter Most to Your Team?

What types of employee benefits do you offer your workers? By Rieva Lesonsky Employee benefits are becoming an increasingly important part of the package that employees consider when taking—or deciding to stay with—a job. But fewer than half of small businesses currently offer employee benefits, according to a new survey by Clutch. Are you selling your business short by not providing the benefits your team wants? Here’s what you need to know. The most common employee benefits The most common ...
Tags: Business, Management, Right Now, MetLife, PTO, FMLA, Rieva Lesonsky, Clutch Are


Free Sales Tax Calculator, Scholarships for Diverse Entrepreneurs, How to Stop Procrastinating, Improve Your Cash Flow and Other Things Entrepreneurs Need to Know

22 Things Small Business Owners Need to Know By Rieva Lesonsky   1—Trademark Tool More than 81% of small businesses were hit with trademark infringement issues in 2018—costing thousands and taking months (or even years) to resolve. This stat courtesy of a great resource that just launched: Trademark.com—an all-in-one trademark research, registration, and watch tool specifically for small business owners. Check out more in their infographic below.   2—Number of Small Businesses Changing Hands...
Tags: Google, Facebook, Hong Kong, Europe, Business, New York, Etsy, Colin Kaepernick, America, Godaddy, Nike, Walmart, Bank Of America, Eu, Customers, United States


What Does It Take to Sell to B2B Buyers?

It’s never been easy to sell to B2B buyers. By Rieva Lesonsky Today, however, there are new challenges making it even more difficult to sell to B2B buyers. The number of people involved in B2B purchasing is rising, the B2B sales cycle is lengthening, and expectations for salespeople are increasing, just to name a few. I checked in with Demand Gen Report’s latest B2B Buyer’s Survey to see what insights it offers on how to sell to B2B buyers. Here’s what you need to know. More people are involve...
Tags: Business, Linkedin, Rieva Lesonsky


Connecting with Investors, the AI Revolution, 4 Personas of Female Entrepreneurs and Other Things Entrepreneurs Need to Know

18 Things Small Business Owners Need to Know By Rieva Lesonsky     1—What to Know Before You Buy a Website Buying an existing website can get your business off to a great start, since it likely comes with a name and a following. If you’re lucky, it will also already have a strong backlink profile making it more popular and authoritative than if you built a site from scratch. This all helps you earn money from the website. But, before actually taking the plunge and deciding to buy a site, there...
Tags: Apple, Google, Amazon, Facebook, Europe, Business, Bank Of America, United States, Amsterdam, Gartner, Belgium, Romania, Cool Tools, Goldman Sachs, North America, Apple Maps


What to Know Before You Apply for a Line of Credit, Tidy Your Business With Marie Kondo and More

Articles You May Have Missed this Week By Rieva Lesonsky   Best Practices How to delegate effectively—even if you only have a small staff Customer service expectations are rising. Is your business keeping up? Using Marie Kondo’s principles to tidy up your business   HR Biggest hiring challenges Your company culture is about to change as Gen Z enters the workforce   Marketing Direct mail is hot again. How to best use it. How to use location-based mobile marketing   Money 7 things ...
Tags: Business, Right Now, Marie Kondo, Hot Topics, Rieva Lesonsky


Pay Equity: Are You Paying Your Employees Fairly?

Is pay equity getting a fair shake at your business? By Rieva Lesonsky Last Tuesday, April 2, was Equal Pay Day—the day chosen by the National Committee on Pay Equity to highlight the fact that women in the U.S. workforce have to work until April 2 in 2019 to earn as much as men earned in 2018. In 2017, female full-time, year-round workers made only 80.5 cents for every dollar earned by men, a gender wage gap of 20 percent, according to the Institute for Women’s Policy Research. If progress tow...
Tags: Business, Management, Right Now, QuickBooks, NCPE, Rieva Lesonsky, Institute for Women 's Policy Research, National Committee on Pay Equity, IWPR, Watchara Ritjan Shutterstock


4 Top Affiliate Marketing Tips, How to Create Successful Social Media Campaigns, How to Write a Business-Winning Proposal and Other Things Entrepreneurs Need to Know

19 Things Small Business Owners Need to Know By Rieva Lesonsky   1—Private Sector Small Business Employment Increases By now you’ve all seen the jobs report. But what about small businesses and their contributions? According to the ADP Small Business Job Report in March very small businesses (1-19 employees lost) 9,000 jobs, small businesses with 20-49 employees gained 14,000 jobs, for a net gain of 6,000 small business jobs. Take a look at the infographic from ADP below for more stats.   2—...
Tags: Amazon, Facebook, Business, UK, Instagram, Australia, Youtube, Mexico, France, Germany, India, Ukraine, Star, Canada, Bureau of Labor Statistics, United States


Resale Revolution

Consumers embrace secondhand clothing and accessories By Rieva Lesonsky Secondhand apparel and accessories are bringing new profits to businesses everywhere, according to the  thredUP 2019 Resale Report from thredUP, the world’s largest online secondhand shopping destination. “The resale market has grown 21 times faster than the retail apparel market over the past three years, and it’s projected to grow from a $24 billion market today to $51 billion by 2023,” the report says. More from the thred...
Tags: Business, Trends, Right Now, Marie Kondo, Rieva Lesonsky


Equal Pay Day Underscores Unfairness in the Workplace

By Rieva Lesonsky Today is Equal Pay Day—the day that highlights how far into the year women must work to earn the amount men earn the previous year. According to the National Committee on Pay Equity, “because women earn less, on average, than men, they must work longer for the same amount of pay. The wage gap is even greater for most women of color.” What this all means is that women work 15 months to earn what men do in 12. Overall, women earn 80 cents for every dollar earned by a man. For eve...
Tags: Business, Women, Cto, Right Now, Department, QuickBooks, Hot Topics, Rieva Lesonsky, National Committee on Pay Equity, C Suite, Zenefits Across, Michele Paccione Shutterstock


How the Marie Kondo Method Can Make Your Business Better

Could Marie Kondo have the solution to making your business more efficient? By Rieva Lesonsky Do you want to have more focus, more time and more clarity about your business? The KonMari method could be the answer. KonMari is the decluttering method created by Marie Kondo, a Japanese organizational expert whose Netflix show Tidying Up With Marie Kondo has become a surprise hit. Kondo is the author of the bestselling book The Life-Changing Magic of Tidying Up. While her book and television show f...
Tags: Business, Management, Netflix, Right Now, Marie Kondo, Kondo, Konmari, Rieva Lesonsky, KonMari Kondo


Casual Monday-Friday

Men’s workwear is getting more and more casual—and retailers need to adapt. By Rieva Lesonsky I’ve mentioned before that my dad owned a men’s clothing store for most of my childhood. Back then, in the 1950s, ’60s and ’70s, there were clothes for work and clothes for weekends. And never the twain shall meet. That’s all different today—so different, The Wall Street Journal reports, that “with fewer men buying suits, retailers of tailored clothing are trying to adapt to a world in which it is no lo...
Tags: Business, California, Trends, Silicon Valley, Wall Street Journal, Journal, WSJ, Right Now, Lululemon, Macy, Euromonitor International, Brooks Brothers, Jos A Bank, Rieva Lesonsky, Mary Beth Blake, Viorel Sima Shutterstock


March Madness, Getting Your Product at Whole Foods and Target and Other Articles You May Have Missed this Week

Small Business Reading List By Rieva Lesonsky   Best Practices March Madness: Leadership lessons from the legendary John Wooden From welfare to the shelves of Whole Foods and Target: One woman’s journey. SEO: the secret to getting found on the web Customer service expectations are rising. Is your business keeping up? Accountants How to help your clients switch business structures HR Biggest hiring challenges facing small business owners Marketing Facebook marketing: What you can ...
Tags: Business, Digital, Right Now, Hot Topics, Rieva Lesonsky, John Wooden From, Marketing Facebook


“Well-Behaved Women Seldom Make History”

By using that headline I am in no way encouraging bad behavior. But the quote, by historian Laurel Thatcher Ulrich, underscores that to succeed we women may have to find the work-around, to take the path less traveled, to march to the beat of our own drum. But we’re good at that.  Women’s History Month wraps up this week. To help entrepreneurial women start and scale their businesses, here are some stats, advice, programs, updates and more. By Rieva Lesonsky   1—Women’s History Month Nydia M. ...
Tags: Facebook, Asia, Hong Kong, Europe, Business, New York, Congress, France, China, Women, Digital, America, Bank Of America, United States, Paris, Middle East


Last Week to Grab Great Deals on Alibaba.com

#AlibabaMarchExpo By Rieva Lesonsky There are mere days left in Alibaba.com’s March Expo. On March 31 all the special deals, bargains and promotions go away. If you haven’t yet taken advantage of the deep discounts, shipping deals, financial promotions, minimum order quantities and more, you still have a few days left to order. Your first stop, perhaps, should be the weekly deals section, where the discounts start at 30% off. One of the advantages of ordering during Alibaba.com’s March Expo is y...
Tags: Business, Startup, Sales & Marketing, Alibaba, Moscow, Wall Street Journal, Right Now, Guangzhou, Rieva Lesonsky, Guangzhou Ruibeier Trade Co Ltd, Shenzhen Hongxinqi Clothing Co LTD, Jieyang Xinghao Stainless Steel Co LTD, Guangzhou Ivy Plastic Ware Co Ltd, Shenzhen Liying Smart Devices Co LTD, Dongguan Hanhe Electronic Co Ltd, OBO Cosmetic Co Ltd


What Business Technology Is Your Company Buying?

How does your business technology spending measure up? By Rieva Lesonsky What are your business priorities for the near future, and how is business technology helping you achieve them? A new survey by CompTIA has some insights. Top priorities for SMBs in the year ahead include implementing new systems and processes, identifying new customer segments and markets, renewing existing customer accounts, innovation, and launching new products and services. Underlying all of these priorities is a focu...
Tags: Amazon, Business, Technology, Right Now, Rieva Lesonsky, CompTIA


Benefits of Digital Transformation, Equipment Financing, The Future of Work and Other Things Entrepreneurs Need to Know

17 Things Small Business Owners Need to Know By Rieva Lesonsky   1—Will AI Replace Managers? Nearly one in five small businesses think the hassle of selecting and implementing new tech isn’t worth the trouble, yet more than four in five think their business could benefit from new tech if it’s the right fit. There is no one-size-fits-all when it comes to AI in business, but that’s a good thing; no two small businesses are exactly the same and internal needs vary. For businesses with heavy clien...
Tags: Business, Microsoft, California, Boston, Global, US, America, Linkedin, Google Analytics, Michigan, Telstra, Bing, Intuit, Aruba, ADP, Microsoft Bing


Spring Forward

Springtime is filled with opportunities for small businesses to make money. By Rieva Lesonsky Last week was the first day of Spring. And according to The Marketing Insider blog on MediaPost, Spring is a great time to target millennial moms because it’s filled with special buying occasions. (In case you’re wondering, more than half of all parents with kids under 18 are millennials.) In Spring (from March to June), moms “spend nearly 2/3 of what they spent on gifts and meals during their Christmas...
Tags: Business, Trends, Right Now, Marie Kondo, Rieva Lesonsky, MediaPost Spring, BSM Media Here, Dmitry Melnikov Shutterstock


Secrets to Improve Your SEO

How can you improve your SEO without spending big bucks? By Rieva Lesonsky Do you wish you knew the secrets to getting your business’s website on the top of search engine results? Join the club. For most small business owners, paying for the right to be on top is out of reach. Fortunately, that’s not your only option. Here’s what small business owners in a recent Clutch survey are doing to boost their SEO. Over one-third (36%) of small businesses say they have an SEO strategy. In addition, 38% ...
Tags: Google, Business, Siri, Sales & Marketing, Ppc, Right Now, Rieva Lesonsky


Get Ready for March Madness, the 10 Rules of Blogging, How Color Impacts Your Website, and Other Things Entrepreneurs Need to Know

12 Things Small Business Owners Need to Know By Rieva Lesonsky   1—Cybercrime Devastates SMBs A majority (58%) of SMB executives are more concerned about suffering a major data breach than they are about a flood, fire, transit strike or even a physical break-in of their offices, according to the inaugural AppRiver Cyberthreat Index for Business Survey. “In today’s digital age, businesses rely more heavily on their intellectual assets than physical properties—bringing cybersecurity to the fore...
Tags: Facebook, Twitter, Business, London, Linkedin, Research, United States, Healthcare, LexisNexis, ADP, Capital One, Sxsw, Southwest, Right Now, Facebook Instagram Twitter, SMB


Get Ready for March Madness, the 10 Rules of Blogging, How Color Impacts Your Website, Managing Business Credit and Other Things Entrepreneurs Need to Know

12 Things Small Business Owners Need to Know By Rieva Lesonsky   1—Cybercrime Devastates SMBs A majority (58%) of SMB executives are more concerned about suffering a major data breach than they are about a flood, fire, transit strike or even a physical break-in of their offices, according to the inaugural AppRiver Cyberthreat Index for Business Survey. “In today’s digital age, businesses rely more heavily on their intellectual assets than physical properties—bringing cybersecurity to the fore...
Tags: Facebook, Twitter, Business, London, Linkedin, Research, United States, Healthcare, LexisNexis, ADP, Capital One, Sxsw, Southwest, Right Now, Facebook Instagram Twitter, SMB


Is it Time to Rebrand Your Small Business?

By Rieva Lesonsky Chances are it’s been a while since you rebranded your small business. It’s easy—and common—for small business owners to overlook the need for rebranding, since most of your time is dedicated to sales or business development. But rebranding can do more than give your business a new or updated look. It sends a message to current customers and clients, as well as prospects that your company is on top of trends and that you’re paying attention to market conditions. To find out mor...
Tags: Business, Sales & Marketing, Zulily, Right Now, Bloom, Rieva Lesonsky, Naama Bloom, Lesonsky, Mohd, Naama Bloom VP of Brand Marketing, Rich Black


Why Participate in March Expo?

By Rieva Lesonsky There’s a ton of opportunity to be had (as we told you last week) by participating in Alibaba.com’s March Expo. The annual special event lasts through the month of March. Of course, the deals, discounts and promotions are a powerful lure to get you to the explore March Expo. But that’s not the only advantage. As retailers and e-tailers you’re always at least partially guessing what your customers want to find in your store and on your site. And all too often, merchants are afra...
Tags: Business, Sales & Marketing, Alibaba, Right Now, Guangzhou, Fundbox, Rieva Lesonsky, Daieme Cosmetic Co, Xiamen Top Great Technology


Are These Tax Deduction Mistakes Costing You Money?

Are you throwing away money due to tax deduction mistakes? By Rieva Lesonsky Doing your small business taxes is never a pleasant experience (well, it may be if you’re an accountant). This year’s taxes could be even more nerve-racking than normal since the Tax Cuts and Jobs Acts (TCJA), which took effect in January 2018, made some substantial changes to the tax deductions  that small business owners normally rely on. Changes to the tax law make it more important than ever to keep detailed reco...
Tags: Business, Money, Irs, Right Now, QuickBooks, Rieva Lesonsky


Best Cities to Start a Restaurant, The Stress of Controlling Cash Flow, Speedy Websites, The Truth about Healthcare and Other Things Entrepreneurs Need to Know

18 Things Small Business Owners Need to Know By Rieva Lesonsky 1—Influencer Marketing Everyone is buzzing about influencer marketing these days. Will it work for your small business? Check out the infographic below from Milkwhale to find out.   2—Controlling Cash Flow Can Cause Personal Strain for Entrepreneurs New data released by Kabbage, Inc., shows the impact of cash flow on the workload, personal life and take-home pay of small business owners. The survey reveals the majority of sma...
Tags: Amazon, Facebook, Business, New York, Instagram, California, Kentucky, America, UPS, United States, Healthcare, Medicare, Nashville, Airbnb, Kansas City, District Of Columbia


Achieve Your Small Business Vision, Improve Your Business Emails and Other Articles You May Have Missed this Week

Small Business Reading List By Rieva Lesonsky Best Practices 6 steps to achieve your small business vision The best platforms to launch your side hustle How to turn your side hustle into a full-time business What does work/life balance mean to small business owners Transform your business HR Are your hiring practices discriminatory? Marketing 4 tips to improve your business emails Money 6 ways to get working capital financing Tax tips for your startup Startup Are you ready to...
Tags: Business, Right Now, Hot Topics, Rieva Lesonsky


Customer Service Expectations Are Rising. Are You Keeping Up?

Are you meeting customer service expectations? By Rieva Lesonsky Customers’ expectations for service continue to rise—and the quality of your customer service can make or break your business, according to the Gladly 2018 Customer Service Expectations Survey. Here’s what this survey of nearly 1,000 U.S. adults found and what you can learn from it. Consumers value great service 54% make purchasing decisions based on customer service; for 19% it’s the single most important factor in their deci...
Tags: Business, Sales & Marketing, Customer Service, Customers, Right Now, Rieva Lesonsky, Gladly 2018 Customer Service


How to Boost Lead Generation, Build an Inclusive Workforce, Get a Free Cybersecurity Toolkit and Other Things Entrepreneurs Need to Know

17 Things Small Business Owners Need to Know By Rieva Lesonsky   1—A Complete Guide to Using Infographics for Lead Generation When you read up about lead generation tactics, it’s not common for you to stumble upon the suggestion to create an infographic. Considering that this content type has been proven to boost website traffic by up to 12%, it’s not often optimized for lead gen strategies. If you’re ready to learn what you’re missing out on, see the infographic below for a complete guide on ...
Tags: Google, Amazon, Lyft, Uber, Business, UK, New York, Yahoo, Wikipedia, ESP, Canada, Delta, Medicare, Ferguson, Starbucks, Jetblue


Drink Up

Americans’ thirst for tequila, whiskey and other spirits is on the rise. By Rieva Lesonsky Americans are drinking more these days—more alcohol in general and more tequila specifically, according to Nielsen. Spirits were the “strongest performer across all adult beverages” in 2018 within on-premise channels (meaning bars and restaurants), with dollar sales growth of 2.1% year-over-year, Nielsen reports. In off-premise sales (retail outlets) the “total spirits category grew dollar sales by 2.8%” c...
Tags: Business, Trends, Nielsen, Long Island, Right Now, Rieva Lesonsky, Trendcast/Newsletter, Nielsen Spirits, Bloody Marys Nielsen, Virgin Marys, Igor Normann Shutterstock


Is Hiring Employees Putting Your Business at Risk?

The road to hiring employees is full of land mines. Here’s how to steer clear. By Rieva Lesonsky Few small business owners relish the process of hiring employees. It takes time away from their business, it’s stressful, and most entrepreneurs don’t enjoy interviewing job candidates.  What’s more, the hiring process could be opening your small business to legal risks even without your knowing it. Reading a recent survey about small-business hiring, I was shocked by some of the reasons business ow...
Tags: Business, Management, Right Now, EEOC, Department of Labor, FLSA, ADEA, Rieva Lesonsky, Employment Eligibility Verification, Equal Employment Opportunities Commission EEOC