Posts filtered by tags: Robert Clough[x]


 

5 of the Best Online Law Firm Marketing Strategies in 2019

by Robert Clough There are more than 47,000 law firms currently operating in the US and 1.1 million licensed attorneys. This makes winning clients seem like a daunting task. However, with the right law firm marketing strategies, you can cut out the competition. When done right, you'll have dozens of clients knocking at your door. Effective SEO on your website and correct use of social media platforms like LinkedIn can take your business to the next level. To learn about three of the most ...
Tags: Lawyer, Niche Marketing, Small Business


7 Tips on How to Minimize Your Google Advertising Cost

by Robert Clough Are you overpaying for your online advertising?  If your average cost per click is high, there are ways to minimize your . If you don't work on optimizing your cost per click (CPC) on Google, you could waste thousands of dollars you could have used to invest elsewhere or gain more exposure. Stick with us, we're about to show you how to pay as little as possible for your ads on Google. Minimizing Google Advertising Cost Cost per click can vary greatly depending on the ...
Tags: Google, Seo, Adwords, Cost, Cpc, Google Adwords, Ctr, Don, SEO PPC, Stick, Robert Clough, High Quality Score Google


How to Include Video Content In Your Marketing Articles

by Robert Clough By 2021, 82% of consumer internet traffic will be video. Will your business have enough video marketing to keep up? If you aren't sure if video marketing is worth it, think about this. Using video grows revenue 49% faster than when a marketing strategy doesn't include video. Who would want to pass up a boost in revenue? We know you don't.  Read on to learn how to combine your video strategy into your existing marketing articles.  Figure out the Kinds of Videos You Need ...
Tags: Marketing, Seo, Cta, Content And Copywriting, Video Content, Article writing, Robert Clough


A Brief Guide to the Different Types of Marketing Strategies

by Robert Clough Wasn't it easy when marketing was just that? MARKETING! Maybe, but now there are many types of marketing strategies that will allow you to get the jump on the competition. Whether you're a small business trying to make a mark in the world or you're one of the top companies in the world - you've got to keep up with the latest in marketing. Continue reading this article as we give you a quick glance at marketing strategies you need to know about. Popular Types of Marketin...
Tags: Instagram, Social Media, Seo, U S Small Business Administration, Google Bing, Content Marketing Content, Robert Clough, SEO SEO, Account Based Marketing Account


How to Craft Employee Work Schedules like a Boss

by Robert Clough Managing your employees means managing their childcare commitments, their trips to the dentist, and their vacations with their mother-in-law. None of which should be your problem, but if you're responsible for employee work schedules at your company, they are. Life gets in the way, and you need to be able to create a work schedule that works for everyone. It's important to build a schedule that works for everyone--including you. But how do you balance commitments fairly? ...
Tags: Seo, Don, Robert Clough


9 Tips to Help Improve Time Management for Digital Marketing Pros

by Robert Clough Do you suffer from a chronic case of work whiplash? That's when your days pass by so quickly that they give you a headache. You want to be more productive, but you're always stuck catching up on emails or squeaking past deadlines. Your team is great, but it's just not hitting its goals regularly. If you're looking for a promotion or just trying to improve time management skills, this article's for you. We'll give you some pro tips about productivity and help you develop a...
Tags: Seo, Time Management, Digital Marketing, Don, Robert Clough, Time Management for Digital Marketing Pros, Time Clock Wizard Time


A How To Guide: 5 Tips for the Best Local SEO Possible

by Robert Clough Trying to move up in local search results? Looking for the best local SEO tips? While search engine optimization (SEO) alone is important for all websites online, as a local business, it's crucial that you're focusing your efforts in on people who live nearby. Local SEO tactics will help the people who are most likely to use your products and services find your business online. Below we'll look at the 5 top tips you can use to instantly improve the local SEO of your busin...
Tags: Google, Seo, Ppc, Tripadvisor, Google My Business Google, Yelp Facebook, Google Facebook Yelp, Robert Clough


The Beginner's Guide to SEO for Finance Companies

by Robert Clough If you look close enough at any business that provides a product or service, you'll find that search engine optimization will benefit that business.  Not only do we need SEO to rank highly and get more visibility to users making searches, but many of the elements of SEO have side effects that will benefit our business. This is certainly the case when it comes to SEO finance. Financial companies depend largely on references to gain clients. We'll cover a little bit about h...
Tags: Finance, Seo, Financial Services, Guidelines, Backlinking, Robert Clough


5 Reasons Why You Need to Hire a Technological Expert ASAP

by Robert Clough Work overload decreases productivity by 68% in employees who feel they don't have enough hours in the day to complete their tasks. If your business does not have a technological expert on staff, this statistic may apply to your employees. Many businesses without tech support end up putting their time and energy into the wrong areas. Hiring a technological expert can actually increase productivity, as well as benefit your company in several other ways. Read on for the five...
Tags: Google, Technology, Small Business, Seo, Experts, Matt Marshall, Robert Clough, Preactive IT Solutions


Wanted - Cyber Security Guard: Improve Your Business Network Security with These Easy Tips

by Robert Clough Looking for ways to improve business network security? Is your small business safe from cyber threats? While technology has improved business in many ways, there are also more cyber threats out there than ever before. Contrary to popular belief, both small businesses and large corporations can be potential targets of hackers and cybercriminals. Unfortunately, many small businesses aren't prepared to protect themselves against serious security threats.  Luckily, we're here...
Tags: Small Business, Seo, Robert Clough, Ensure Business Network Security


8 Low Cost Marketing Ideas That Will Work for Any Business

by Robert Clough Starting and running a business can get very costly. There are a lot of expenses to consider that can easily put you behind if you don't try to find some free or low-cost ways to manage them. Marketing is definitely one of those things where the fees can pile up very quickly. However, there is a way to save yourself and avoid digging a financial hole. Consider using a little creativity to apply methods for advertising your business that requires little to no investment an...
Tags: Seo, Don, Host, Robert Clough


New Year, New Tactics: 5 Ways to Increase Your Organic Search Traffic in 2019

by Robert Clough When you need to maximize your branding and your company as a whole, one of the best things you can do is master search engine optimization.  From a 2019 perspective, there are a number of things you can do that will help you build search traffic on your terms. No matter what kind of brand you'd like to build, using these tips will be helpful to you.  Capitalize on your branding by using the tips below.  1. Dedicate Yourself to Writing a Dynamite Blog Blogging is more ...
Tags: Seo, Search Engine, Search Engine Optimization, Traffic Building, Robert Clough


5 Signs It's Time to Hire an SEO Expert

by Robert Clough There are over 1.5 billion websites on the internet, and nearly all of them are competing for top search engine rankings. That's a staggering number if you want to compete for a top spot on Google and other search engines. And if you're site is falling behind on Google, you may need to consider getting some help with your SEO. With that in mind, read on to discover five surefire signs it's time to hire a professional SEO expert.  1. You Don't Have the Time to Learn SEO ...
Tags: Search Engine Optimization, Experts, Seo Success


Local SEO Checklist: Search Ranking Factors for 2019

by Robert Clough If you are going to grow your business, learning the best local SEO tips is vital.  Your company needs a strong local presence, and search engine optimization needs to be at the forefront of growing it. The local SEO checklist below will help you make noise with your marketing strategies.  Follow these tips to learn more.   A Local SEO Checklist For 2019 When you have your local SEO checklist together, it becomes easier to know which points to use. Search engine optimi...
Tags: Google, Seo, Local Search, Local Seo, Don, Strategies, Robert Clough


8 SEO Trends You Need to Know For 2019

by Robert Clough Learning about SEO trends will carry your business far. By learning the best practices for getting your page to the top of Google, you'll be able to build your brand in a consistent way.  This article breaks down the top trends of search engine optimization this year. SEO is something that keeps evolving, so you need to understand the practices that get results.  Follow these tips to learn what will help you win in 2019.  1. Focus on Voice Optimization Using voice sear...
Tags: Google, Siri, Seo, Search Engine Optimization, Seo Strategies, Robert Clough, Focus on Voice Optimization Using, Always Focus on Mobile


Search Engine Optimization Services: How to Boost Your Oil & Gas Site

by Robert Clough Your oil and gas website just isn't ranking as high in the search engine results as you'd like it to.  You're considering hiring search engine optimization services to help your site get the boost it needs.  But before you make that kind of an investment, you want to understand how these services can help to optimize your website and get you more traffic.  Read on to learn more about how they can help you to make it happen, and how to get your website on top of Google.  ...
Tags: Google, Seo, Search Engine Optimization, Niche Markets, Niche Marketing, Robert Clough


10 Ways to Generate Real Estate Leads You Probably Haven't Thought Of

by Robert Clough 5.5 million existing homes sold in the United States in 2018. That number is set to go up by about 0.2 million in 2019. With all of those homes getting bought up, it should be a cakewalk for realtors to drum up real estate leads in the way of both sellers and buyers, right? Wrong. More opportunity breeds serious competition in the real estate space. Despite the volume of agents out there today, there are still some tried and true ways that you can begin to network in ...
Tags: Google, Facebook, Seo, United States, Zillow, Robert Clough, Ways to Generate Real Estate, LinkedIn Groups LinkedIn


Facebook for Business: How to get Facebook Conversions

by Robert Clough More than 2.27 billion people are active on Facebook. Some people maintain that this number may decrease as other social media platforms get more popular. But Facebook remains a viable tool across multiple generations, offering business owners everywhere a chance to target a huge marketplace.  If you are looking for ways to get more customers, it's time to launch some serious Facebook marketing! Yet how do you start a campaign designed to give you conversions that stick...
Tags: Facebook, Seo, Facebook Live, Facebook Share, Robert Clough, Facebook Conversions, Target Target Target Facebook, Facebook Conversions Facebook


Local Lawyers Search: How to Set up Your Local SEO for Your Law Firm

by Robert Clough Local lawyers need local clients: it sounds obvious, but is your marketing strategy targeted for your practice region? Many law practices are guilty of using standard marketing techniques without focusing on local clients. Without a regional marketing strategy, your practice could miss out on business opportunities. While it might sound complicated to set up a specific local SEO strategy, in reality, it's easy to do. Keep reading to discover what you should - and s...
Tags: Google, Facebook, Seo, Tripadvisor, Lawyer, Apple Maps, Bing, Search Engine Optimization, Don, Niche Marketing, Robert Clough


A Quick Primer on the Basics of App Store SEO

by Robert Clough As of Q3 in 2018, there were more than 2 million apps available in both the Apple and Android app stores. In other words, there's a ton of competition out there. So how in the world can you get your new app to rank well in the app store search results? One way is through app store SEO (search engine optimization). However, if you're new to this, it can feel a little overwhelming. That's why we've put together this quick primer with three tips to help you out. Check it ou...
Tags: Apple, Seo, App Store, App Indexing, Robert Clough


10 Incredible Digital Marketing Strategies to Put Your Hotel on the Map

by Robert Clough 35% of American families will go on at least one vacation during any given year. Given that the total American population is over 300 million, that represents a ton of opportunities for your hotel to book guests. The bullish economy we've been enjoying as of late has created a lot of competition in the hotel niche though... Buildings are going up faster than during previous years. Deals are getting better. Guests have more choices. Amidst that increased clutter, how can y...
Tags: Travel, Google, Facebook, Instagram, Digital, Seo, Ppc, Digital Marketing, Don, Facebook Facebook, Try Facebook, Niche Marketing, Robert Clough, Incredible Digital Marketing Strategies, Get Social Savvy


What Are the Benefits of SEO Outsourcing for Your Business?

by Robert Clough How is your business' SEO doing? How much time is it taking you? There are some serious benefits to SEO outsourcing rather than doing it in-house. A good SEO service can be invaluable for more reasons than just bring you to the top. If you're considering outsourcing your SEO then you're in the right place. Let's go over some of the key benefits of sending your search engine work out of your business. SEO Takes Time Most people can get their local SEO set up at a newbie...
Tags: Google, Seo, Outsourcing, Monet, Google SEO, Robert Clough


7 Things Online Mattress Reviews Teach Us About Content Marketing

by Robert Clough The mattress industry is worth $27 billion and increasing by around 4 percent a year. There is plenty of room for new players in the industry but you have to get creative if you want to win big. Content marketing has become an important part of selling mattresses and reviews are key. Continue reading this article to gain valuable lessons from online mattress reviews and content marketing strategies. Lessons from Online Mattress Reviews If you look at the plethora of ma...
Tags: Reviews, Seo, Content Marketing, Online, Ftc, Content And Copywriting, Don, Robert Clough, Tone of Voice Know


Trading CFD Made Easy! the Ultimate Beginners Guide to CFDS

by Robert Clough Interested in trading CFDs? The contract for differences, otherwise known as CFDs, are a favorite investment option for private investors, like you. They entered the market of retail financing in 1998. That was ten years after investors recognized they could replace traditional share markets. At the time, the high stamp duties created by the UK Government contributed to CFD's rapid growth. Maintaining short-term positions in the traditional market was a problem. It led i...
Tags: UK, Small Business, Finance, Investments, Seo, Cfd, Don, Robert Clough, GSLO, Acme plc, Consider Commission


Become a Successful Wedding Event Planner With These Simple Marketing Tips

by Robert Clough Weddings get more expensive every year, topping out at over $30,000 in 2016. Inflation could be an explanation for this, but is there something else to blame?  Apparently, social media is a big culprit. We're always on our phones and checking in on each other's lives. Therefore, we need to match our neighbors in everything we do - including our marriages.  So as weddings get more expensive and more complex, a wedding event planner becomes even more necessary. As a wedding...
Tags: Facebook, Twitter, Post, Small Business, Boston, Events, Seo, Don, Marketing Strategies, Facebook Twitter Instagram LinkedIn, Robert Clough, Engage Social Media Social


You Got This! 3 Plumber SEO Tips You Need to Know for 2019

by Robert Clough Let's get one thing straight right off the top: Search engine optimization (SEO) is no longer optional for plumbers in 2019. Yellow Pages books are out and search engines like Google are now the place your potential customers depend on to look for plumbing services. In fact, 40% of all mobile searches are for local businesses, with 73% of those users taking additional action such as calling a business or a converting to a sale. So how can you implement SEO to drive leads ...
Tags: Google, Seo, Google My Business, Robert Clough


10 Innovative SEO Tactics to Boost Your Online Traffic Fast

by Robert Clough So you've mastered the basics of SEO and improved site traffic tenfold. Great job! Surely now you've decided you have enough traffic and don't need to improve anymore, right? Of course not! The goal of any website or business is to keep growing. But you aren't likely to grow much more by sticking to the basics. It's time to kick it up a notch with these more advanced, yet forehead-slappingly simple, SEO tactics. Add these cutting-edge SEO techniques to your established S...
Tags: Google, Wikipedia, Seo, PA, Reddit, Bing, Search Engine Optimization, Google Search Console, Marketing Tactics, Page Authority PA, Robert Clough, Seo Tip, Create Several Optimized Landing Pages Hopefully, Tap Wikipedia For Broken Links Here, Wikipedia First use Google


SEO for job Seekers: How to use resume keywords to attract employers

by Robert Clough "I love my resume! I'm so proud of my resume I've framed it and it's hanging on the wall at my mom's house. My resume generates hundreds of invitations for job interviews!" Stop reading now if this is you because you've obviously perfected resume keywords and don't require our help. If you're like most of us, however, and could use a little help optimizing your already awesome resume, keep reading. At first glance, your resume is probably well-written. Close to perfect g...
Tags: Small Business, Resume, Seo, Keyword Targeting, Robert Clough


Leads for Lawyers: How to Market Your Law Firm Online

by Robert Clough There are over 47,000 law firms currently serving the U.S. population. This statistic alone indicates the competitive nature of the legal industry. People may always need legal assistance for all sorts of matters, both criminal and civil. But high demand does not always guarantee a consistent client base. If you manage a law firm, it's important to market your services to prospective clients. What's more, it's vital to do so often. Lawyers just launching their careers ma...
Tags: Google, Facebook, Seo, Linkedin, Ppc, Quora, Lawyer, Online Marketing, Don, Niche Marketing, Google Reviews Reviews, Robert Clough


How to Market an App: 8 Simple Tips That Will Skyrocket Your Downloads

by Robert Clough So you've built an amazing app. That's great! But how are you going to get the word out? Both Android and Apple mobile device users have literally millions of apps to choose from. And, many of them are free. So essentially, you're sunk if you don't know how to market an app successfully. With so many apps already available, you have to make yours stand out if you want to get any downloads. So how do you do that? It's easy with a little bit of know-how. To help you get ...
Tags: Apple, Small Business, Seo, Applications, Don, Marketing Strategies, Robert Clough, Engage Through Social Media Social