Posts filtered by tags: Roku[x]


 

Roku launches new ad tool to compare linear and streaming audiences

Roku has been getting more serious about its ad business, and today it’s launching a new tool designed to make advertisers comfortable with moving their spending over from traditional TV. Alison Levin, Roku’s vice president of ad sales and strategy, pointed to data from Magna Global estimating that while over-the-top viewing accounts for 29 percent of all TV watch time, it only represents 3 percent of TV ad budgets. She argued that this is a wasted opportunity for advertisers because they’re ...
Tags: Advertising Tech, Media, Roku


Advertisers are grappling for alternatives as Facebook plans to roll out a 'clear history' tool that could limit one of its most powerful targeting tools

Facebook has begun preparing advertisers for its plan for a "clear history" tool that lets people clear their Facebook history, which will limit one of advertisers' most powerful targeting tools. The "clear history" tool comes amid growing demand for privacy online and scrutiny of how ad tech companies collect and use data on users. There are still a lot of unknowns about how the tool will work and how widely it'll be used, but advertisers are starting to seek out alternative targeting tactics...
Tags: Google, Facebook, Instagram, Trends, Roku, Sheryl Sandberg, Custom Audiences, Greenfield, Facebook Pixel, Jeff Greenfield, Acxiom, Horizon Media, Facebook Join, The Trade Desk, Facebook s Custom Audiences, Benjamin Arnold


Amazon Touts 34 Million Fire TV Users, Topping Roku

Amazon’s Fire TV platform has more active users than Roku’s smart TV platform, the e-commerce giant claimed Wednesday. Across all of its devices, Fire TV now has 34 million monthly active users, according to Amazon. That’s about 5 million more that Roku, which ended Q1 of 2019 with 29.1 million monthly active accounts. The company […]
Tags: Amazon, News, Roku, Fire TV, Amazon Touts


Amazon Fire TV tops 34 million users, widening its lead over Roku

Amazon Fire TV’s lead over rival streaming platform Roku is widening. In January at the Consumer Electronics Show in Las Vegas, Amazon said it had “well over” 30 million Fire TV users compared with Roku’s then 27 million active users. In roughly four months’ time, Fire TV has grown to over 34 million active users, according to new statements made by Amazon this week. Meanwhile, Roku grew its user base by 2 million in the first quarter of 2019 to reach 29.1 million active users, per its ear...
Tags: Apple, Google, Amazon, Japan, Hardware, Media, Mexico, Disney, Tech, Canada, Gm, Streaming, Roku, Fire TV Stick, Fire TV, Amazon Fire TV


Amazon Fire TV tops 34 million users, potentially widening its lead over Roku

Amazon Fire TV’s lead over rival streaming platform Roku is widening. In January at the Consumer Electronics Show in Las Vegas, Amazon said it had “well over” 30 million Fire TV users compared with Roku’s then 27 million active users. In roughly four months’ time, Fire TV has grown to over 34 million active users, according to new statements made by Amazon this week. Meanwhile, Roku grew its account base by 2 million in the first quarter of 2019 to reach 29.1 million active accounts, per i...
Tags: Apple, Google, Amazon, Japan, Hardware, Media, Mexico, Disney, Tech, Canada, Gm, Streaming, Roku, Fire TV Stick, Fire TV, Amazon Fire TV


Premiering new TV solutions in Display & Video 360

Whether it's their favorite YouTube channel, the latest news or that hot show everyone is talking about, connected TV lets people watch what they want anytime. This creates new opportunities for brands to engage with their audience, while bringing together the reach and familiarity of TV with the precision and measurability of digital video. In the last year, the number of connected TV ad slots available to advertisers using Display & Video 360 has increased 8X, which has helped more advertisers...
Tags: Google, Fox, Roku, Nielsen, Ifa, ABC NBC CBS, Iab Tech Lab, Dennis Buchheim, Google Marketing Platform, OTT Technical Working Group, Identifier for Advertising IFA, GM IAB, IFA Nielsen


'What is The Roku Channel?': A guide to Roku's home for free and premium TV, movies, and more

Roku's The Roku Channel offers a range of free (ad-supported) and premium TV, movies, music, and more. You can watch The Roku Channel on a Roku streaming device, from your computer, mobile device, or even Apple TV. You can subscribe to premium channels like HBO through The Roku Channel and pay for them in one bill each month without an added access fee like some other streaming services (and cable or satellite). Visit Business Insider's homepage for more stories.   The Roku Channel is Roku's...
Tags: Apple, Amazon, Hbo, Trends, Roku, Hulu, HBO Showtime, Cinemax, Amazon Fire Stick, Roku Channel, Roku TV, Roku Channel News, ABC News Newsy, HBO Showtime Starz Epix, Roku Channel Amazon Prime Video, Roku Channel The Roku Channel


Sports streamer fuboTV to expand into ad-supported free streaming, original content

The sports-focused streaming service fuboTV will soon follow the rest of the industry by offering its own free and ad-supported streaming channel, in addition to its paid subscription, sometime later this year. The news was exclusively shared with The Wrap (paywalled) in an interview with fuboTV co-founder and CEO David Gandler. FuboTV confirmed the accuracy of the report to TechCrunch, but declined to provide further details about its forthcoming plans. Gandler characterized its ad-supported...
Tags: Amazon, TC, Tech, Walmart, Streaming, Roku, Cord Cutting, Viacom, TechCrunch, Streaming Service, Pluto TV, Streaming Tv, Sinclair, CBS Sports Network, Roku Channel, Freedive


The $60 Roku Streaming Stick+ looks slick and doesn’t require an additional box — it’s great for those that want a streamlined device

Insider Picks writes about products and services to help you navigate when shopping online. Insider Inc. receives a commission from our affiliate partners when you buy through our links, but our reporting and recommendations are always independent and objective. Roku's product lineup of streaming devices is getting bigger, and there are many ways to get 4K HDR support at a price point that fits your budget. The Roku Streaming Stick+ is very similar to other Roku devices and even has Wi-Fi supp...
Tags: Apple, Amazon, Trends, Roku, Voice, Hdr, Roku Streaming Stick, Streaming Stick, Amazon Fire TV Stick, Insider Inc, Netflix Sling Hulu, Ultra and Premiere, Roku Streaming Stick on Amazon


The Roku Streaming Stick+ has 4K HDR support, voice control, and Wi-Fi for under $60

Insider Picks writes about products and services to help you navigate when shopping online. Insider Inc. receives a commission from our affiliate partners when you buy through our links, but our reporting and recommendations are always independent and objective. Roku's product lineup of streaming devices is getting bigger, and there are many ways to get 4K HDR support at a price point that fits your budget. The Roku Streaming Stick+ is very similar to other Roku devices and even has Wi-Fi supp...
Tags: Apple, Amazon, Trends, Roku, Voice, Hdr, Roku Streaming Stick, Streaming Stick, Amazon Fire TV Stick, Insider Inc, Netflix Sling Hulu, Ultra and Premiere, Roku Streaming Stick on Amazon


Roku jumps 22% as revenue, streaming hours soar (ROKU)

Roku reported better-than-expected first-quarter results and raised its guidance. The results received praise on Wall Street. Shares were up more than 22%. Watch Roku trade live. Roku shares were surging Thursday morning, up more than 22% to $79.55 apiece, after the company reported better-than-expected first-quarter results and raised its guidance.  The video-streaming service lost $0.09 a share as net revenue surged 51% versus a year ago to $206.7 million. Those numbers were better than th...
Tags: Apple, Disney, Trends, Bloomberg, Roku, Rbc, Mark Mahaney, Disney Apple, Wall Street ROKU, OTT Roku


Daily News Roundup: Android Pie Is on 10% of Devices

Google recently updated its Android distribution numbers after six months of silence. Things are looking pretty good—10 percent of all Android devices are now running the latest version, which puts adoption ahead of schedule. It’s no secret that full Android OS updates are slow to roll out to devices beyond a select few like Pixel and Essential, so seeing Pie at 10 percent adoption eight months after release is a bit surprising. For comparison, it took Nougat and Oreo ten months each to hit the...
Tags: Google, Amazon, Crafts, Samsung, Nike, Bloomberg, Roku, Alexa, Engadget, Nougat, Pandora Now


Roku jumps 9% as revenue, streaming hours soar (ROKU)

Roku reported better-than-expected first-quarter results and raised its guidance. The results received praise on Wall Street. Shares were up more than 9%. Watch Roku trade live. Roku shares were surging Thursday morning, up more than 9% to almost $71 apiece, after the company reported better-than-expected first-quarter results and raised its guidance.  The video-streaming service lost $0.09 a share as net revenue surged 51% versus a year ago to $206.7 million. Those numbers were better than ...
Tags: Apple, Disney, Trends, Bloomberg, Earth, Roku, Thanos, Rbc, Mark Mahaney, Disney Apple, Watch Roku, Wall Street ROKU, OTT Roku


Roku streams its way to a $1 billion year with double the ads

Roku is predicting a billion-dollar year after it reported earnings that beat Wall Street expectations with ad inventory that more than doubled last quarter. On Wednesday, the streaming-video company released first-quarter earnings with $206.7 million in revenue, up 51 percent year-over-year. Wall Street analysts had been predicting revenue closer to $190 million. Platform revenue, which includes advertising sales, rose 79 percent year-over-year to $134.2 million. (The remainder of the rev...
Tags: Advertising, Roku, Hulu, The Roku Channel, Amazon YouTube Disney


Roku streaming its way to a $1 billion year with double the ads

Roku is predicting a billion-dollar year after it reported earnings that beat Wall Street expectations with ad inventory that more than doubled last quarter. On Wednesday, the streaming-video company released first-quarter earnings with $206.7 million in revenue, up 51 percent year-over-year. Wall Street analysts had been predicting revenue closer to $190 million. Platform revenue, which includes advertising sales, rose 79 percent year-over-year to $134.2 million. (The remainder of the rev...
Tags: Advertising, Roku, Hulu, The Roku Channel, Amazon YouTube Disney


Roku Shares Up on Better-Than Expected Q1 Results

Roku share prices shot up 8.5% in after-hours trading Wednesday after the company announced better-than-expected first-quarter results with a year-over-year revenue growth of 51%. A key factor for Roku’s growth continues to be its partnership with smart TV makers like TCL, with the company estimating that one in every 3 smart TVs sold in the […]
Tags: News, Roku, Tcl


Chromecast vs. Roku Streaming Stick Plus vs. Fire TV Stick 4K

Which streaming stick reigns supreme? We pit the Chromecast and Chromecast Ultra against the Roku Premiere Plus, Roku Streaming Stick Plus, and the Amazon Fire TV Stick 4K to help you decide which one belongs in your living room. The post Chromecast vs. Roku Streaming Stick Plus vs. Fire TV Stick 4K appeared first on Digital Trends.
Tags: Mobile, Trends, Chromecast, Computing, Home Theater, Roku, Buying Guides, Amazon Fire TV Stick, HDMI dongle, Roku Streaming Stick Plus vs Fire TV Stick, Roku Premiere Plus Roku Streaming Stick Plus, Roku Streaming Stick Plus


The Roku Premiere offers 4K HDR streaming for less than $30 — here’s why it’s such a good value

Insider Picks   writes about products and services to help you navigate when shopping online. Insider, Inc. receives a commission from our affiliate partners when you buy through our links, but our reporting and recommendations are always independent and objective. Roku streaming devices are easy to use and set up, plus they're relatively inexpensive for the category.  The Roku Premiere offers 4K HDR streaming for under $30, plus it's as easy and intuitive to use as any other Roku device.  The...
Tags: Apple, Trends, Fbi, Netflix, Roku, Hulu, Amazon Fire TV, Trump, DirecTV, Sarah Sanders, Roku premiere, Insider Inc, Netflix Sling Hulu, Roku Premiere on Amazon


Amazon wants to take on OTT heavyweights like Roku for advertising dollars. Here's the pitch deck it's using to sell marketers video ads.

Amazon wants a piece of OTT advertising and is targeting advertisers who are migrating from TV's $70 billion market. Business Insider obtained a recent pitch deck that Amazon is using to sell advertisers on its data and growing inventory in Fire TV, IMDB's FreeDive and livestreaming for broadcasts like the NFL's Thursday Night Football to advertisers. According to Amazon's pitch deck, 80% of Fire TV owners also have a Prime account, suggesting that Amazon wants to pitch advertisers who target ...
Tags: Google, Amazon, Youtube, NFL, Trends, Roku, DSP, Ott, Roku Hulu, Madison Avenue Most of Amazon


Jon Steinberg ignored the conventional wisdom in building Cheddar, and it's led him to a $200 million cash exit

Jon Steinberg grew Cheddar, which just sold to Altice USA for a healthy $200 million, by betting on the rise of ad-supported live streaming TV. The deal stands out amid the gloom and doom surrounding digital media and is a validation of ad-supported media at a time when others are pivoting to subscriptions. It also underscores the importance of live streaming video. Visit Business Insider's homepage for more stories. Jon Steinberg broke a lot of the rules of digital media when he launched Che...
Tags: Facebook, Trends, Roku, Hulu, Cablevision, Pluto, Mic, Jon Steinberg, Wolf Blitzer, Jon, Steinberg, Altice USA, Peter Csathy, Altice News, Creatv Media It, Pluto Philo We


How to log out of your Netflix account on any Roku device

You can sign out of Netflix on Roku in a few quick steps if you're using a newer device. Older Roku devices require a slightly different process, but it's still easy to do. Visit Business Insider's homepage for more stories. There may be times when you need to sign out of Netflix on your Roku device. You can do so in a few quick steps, though older Roku models, like the Roku 1 and 2, have a slightly different process than newer ones.  Here's how to do it on any Roku model.  How to sign...
Tags: Trends, Netflix, Roku, Roku TV, Streaming Stick Express, Adding Roku


The 5 best ways you can watch live TV on Roku

You can watch live TV and cable content on Roku without long-term contracts, or the need to buy new equipment. Streaming-only packages are available in channel packages similar to cable. It's possible to watch cable on any screen that can connect to Roku. Cloud DVR lets you record live TV and watch later without extra equipment. Stored recordings are available wherever you are. Visit Business Insider's homepage for more stories. Cord-cutters no longer miss out on live broadcast content when...
Tags: Hbo, Trends, Sony, Starz, Roku, Hulu, DirecTV, HBO Showtime, Cinemax, Cinemax Showtime, Cinemax HBO Showtime


'We're different': Cheddar founder Jon Steinberg says ignoring conventional wisdom led him to a $200 million cash exit to cable company Altice USA

Jon Steinberg grew Cheddar, which just sold to Altice USA for a healthy $200 million, by betting on the rise of ad-supported live streaming TV. The deal stands out amid the gloom and doom surrounding digital media and is a validation of ad-supported media at a time when others are pivoting to subscriptions. It also underscores the importance of live streaming video. Visit Business Insider's homepage for more stories. Jon Steinberg broke a lot of the rules of digital media when he launched Che...
Tags: Facebook, Trends, Roku, Hulu, Cablevision, Pluto, Mic, Jon Steinberg, Wolf Blitzer, Jon, Steinberg, Altice USA, Peter Csathy, Altice News, Creatv Media It, Pluto Philo We


The Roku Ultra is $100 less than the Apple TV and still supports 4K video quality — here’s why it’s the best streaming box for anyone on a budget

Insider Picks   writes about products and services to help you navigate when shopping online. Insider Inc. receives a commission from our affiliate partners when you buy through our links, but our reporting and recommendations are always independent and objective. Devices like the Apple TV 4K (currently $179.99 at Best Buy) are great for 4K and HDR support, but for some people, they can be a little expensive.  With the Roku Ultra (currently $79.99 on Amazon), you can still enjoy 4K and HDR con...
Tags: Apple, Google, Amazon, Trends, Netflix, Roku, Hulu, Dolby Vision, Hdr, Ultra, Amazon Alexa, Netflix Hulu, Roku Ultra, Insider Inc


Former Roku Execs Launch Smart TV Advertising Network

Two former Roku executives are getting ready to compete with their old colleagues in the TV advertising space: Steve Shannon, formerly senior vice president of content and services at the streaming device maker, and Jim Lombard, who headed advertising sales at Roku, came out of stealth with their new smart TV advertising startup Tetra TV […]
Tags: News, Roku, Steve Shannon, Tetra TV, Roku Execs Launch Smart TV Advertising Network, Jim Lombard


Is tech making TV ad buys more human?

As someone in ad tech, my answer for radical change in our industry would normally be focused on how technology is developing at a fast pace. But today, I’m thinking about our industry’s obsession with storytelling, authenticity, engagement and connection. While it’s easy to think about how these human qualities might affect creatives and even data analysts, they have the potential to radically change the jobs of media planners and buyers, too. These professionals must constantly learn how me...
Tags: Advertising, Roku, Amazon Fire TV, Emarketer, Advanced TV


How to stream content from a Kodi player on your Roku device

You can't install Kodi on Roku, but you can use your Roku to watch or listen to content from Kodi on another device with the help of screen mirroring. You'll have to enable screen mirroring on your Roku device and the device you're screen mirroring from.  Kodi can play media you have saved on your device. It does not contain any content on its own.  You can install Kodi on devices running Windows, MacOS, Android, Linux, and Raspberry Pi. The iOS version of Kodi requires a jailbroken device s...
Tags: Trends, Roku, XBMC, Kodi, Disney Plus, Xbox Media Center XBMC


The digital skinny-TV bundles that promised a cheap alternative to cable are getting more expensive. The CEO behind a $20 package explains why.

Philo, one of the US's cheapest pay-TV bundles, announced this week that it would soon scrap its $16-per-month package and sell only its $20 plan. It's one of the tough calls the 18-month-old streaming-TV service has had to make as it grapples with the challenges of live TV. In the past few months, internet-TV bundles from YouTube TV, DirecTV Now, Hulu, and FuboTV have hiked prices. Sling TV and PlayStation Vue also raised the costs of some of their plans last summer. "We were really trying to...
Tags: Apple, Facebook, New York, Nbc, US, Trends, Comcast, Reddit, Roku, Hulu, Msnbc, Amazon Fire TV, Cnbc, Sling TV, Pluto TV, Philo


LIVE: Here come Amazon's earnings (AMZN)

Amazon reports its first-quarter results on Thursday afternoon. Wall Street analysts are expecting it to report strong sales and earnings growth. Visit Business Insider's homepage for more stories. Wall Street is predicting that the first quarter was another strong one for Amazon. The retailing and cloud computing giant reports its results for the first three months of the year on Thursday afternoon. Analysts have forecast that the company will post strong revenue and earnings growth. Amazon ...
Tags: Amazon, New York City, Trends, Roku, Silicon Valley, Jeff Bezos, Amazon Web Services, GAAP, MacKenzie, AMZN, MacKenzie Bezos


Amazon's first-quarter reported offered a mixed bag for investors — a huge earnings beat, but disappointing guidance (AMZN)

Amazon reported first-quarter profits Thursday that handily beat Wall Street's expectations. But it warned that its second-quarter bottom line will likely come in far below of analysts' estimates. Watch Amazon trade live. Wall Street had heady expectations for Amazon's first quarter profit. Amazon topped them. But it warned that it won't have such happy news next quarter. The retailing and cloud-computing giant on Thursday reported earnings per share of $7.09. That's about 50% higher than wh...
Tags: Amazon, Wall Street, New York City, Trends, Aws, Roku, Silicon Valley, Jeff Bezos, Amazon Web Services, GAAP, MacKenzie, AMZN, Watch Amazon, MacKenzie Bezos