Posts filtered by tags: Sales And Marketing[x]


 

Penske & Cox Premiere AI Based Auto Sales Platform With Confusing Name

Years ago, waiting for a haircut, dental appointment, or psychological evaluation meant thumbing through a paperback filled with local listings of automobiles you had convinced yourself you might be in the market for. While primarily an exercise for wasting one’s time, there was always a chance you’d run to a payphone or whip our your Nextel to […] The post Penske & Cox Premiere AI Based Auto Sales Platform With Confusing Name appeared first on The Truth About Cars.
Tags: Ecommerce, Artificial Intelligence, Industry, Editorials, Automation, Used Cars, Autos, Online Sales, Ai, Sales And Marketing, Auto Sales, Car Sales, Industry News, Cox, Penske, Cox Automotive


Ford Introduces Gasoline Scented Perfume to Help Sell EVs

Ford’s marketing for the Mach-E is getting truly bizarre. Rather than stick to the traditional method of buying up advertising space and bombarding consumers with commercials, the Blue Oval has been branching out by introducing automotive-themed fragrances. However, the gasoline-scented toilet water the company has cheekily named “Mach-Eau GT” and designed to remind customers of […] The post Ford Introduces Gasoline Scented Perfume to Help Sell EVs appeared first on The Truth About Cars.
Tags: Europe, Advertising, Marketing, Ford, Electric Vehicles, Autos, Sales And Marketing, EVs, Mustang, Goodwood Festival of Speed, Ford Motor Co, Blue Oval, News Blog, Mach E, Mach-Eau GT, Ford Introduces Gasoline Scented Perfume


How Long Are Vehicle Prices Going To Remain Insane?

With just about every resource trading at unappealing premiums, now may not be the time to make any major purchases unless you’re a financial masochist or so wealthy that the normal rules of living no longer apply. But it remains a seller’s market for just about everyone, including the plebian masses. Giant, unaccountable financial institutions will […] The post How Long Are Vehicle Prices Going To Remain Insane? appeared first on The Truth About Cars.
Tags: Industry, Used Cars, Autos, Sales And Marketing, Auto Sales, New Cars, Car Sales, Reports, Dealerships, News Blog, Used Car Prices, Dealer News, Studies & Reports, Car Prices, Vehicle Prices, Automotive Dealer


The Great Used Car Buyup of 2021

With automakers having a difficult time keeping production schedules thanks to COVID restrictions nuking demand and upending supply chains, 2021 arrived with plenty of problems. Desperate to replenish fleets they had sold off while everyone was locked indoors, rental agencies went on a used car buying spree. But it wasn’t just rental fleets that needed […] The post The Great Used Car Buyup of 2021 appeared first on The Truth About Cars.
Tags: Sales, Supply Chain, Industry, Used Cars, Inflation, Autos, Supply, Sales And Marketing, Auto Sales, Industry News, Shortages, Demand, News Blog, Dealer News, Supply And Demand, Car Prices


Hyundai Xcient Fuel Cell HD Truck On Its Way

The Hyundai Xcient is on its way to becoming the first mass-produced hydrogen-powered, heavy-duty truck. Design and performance improvements have made it more competitive with those expected from Mercedes-Benz, Toyota-Hino, and Nikola. “Leveraging more than 20 years of experience in fuel cell technology, Hyundai Motor furthers its vision of an eco-friendly hydrogen society,” said Jaehoon […] The post Hyundai Xcient Fuel Cell HD Truck On Its Way appeared first on The Truth About Cars.
Tags: Design, Technology, Government, Global, Green, Industry, Infrastructure, Electric Vehicles, Korea, Emerging Markets, Autos, Export, Commercial, Hydrogen, Trucks, Sales And Marketing


QOTD: Has the Global Vehicle Market Recovered?

Is the global vehicle market in recovery following the 2020 downturn? Data analysts GlobalData seem to think the market is firmly in recovery mode, according to their latest report. Calum MacRae, GlobalData automotive analyst said, “April across all markets shows an 83.4 percent increase, not unexpected with COVID-19’s impact on sales.” “Seasonally adjusted, the annualized […] The post QOTD: Has the Global Vehicle Market Recovered? appeared first on The Truth About Cars.
Tags: Europe, Technology, Media, Government, Global, Production, Industry, Used Cars, Emerging Markets, Autos, Export, Behind The Scenes, Sales And Marketing, Suppliers, GlobalData, Customer Relations


Guyton New Mazda North American Ops President

Appointed Mazda North American Operations (NAO) president and CEO, Jeff Guyton replaces Masahiro Moro effective June 24th. Recalled to Hiroshima, Moro becomes the newly-minted Chief Communications Officer. Guyton’s oversight includes North America, Canada, Columbia, and Mexico, along with US and Mexican vehicle production. Moro will handle public and investor relations, social responsibility, human resources, government […] The post Guyton New Mazda North American Ops President appeared first on...
Tags: Japan, Media, Mexico, Marketing, US, Sales, People, Industry, Autos, Sales And Marketing, Mazda, Masahiro Moro, Mazda North American Operations, Jeff Guyton, Guyton, Personnel Changes


New Communicators at Audi and Hyundai

Hyundai and Audi both filled high-level communications posts this week. Audi promoted Emilie Cotter, while at Hyundai Sarah Fullwood arrived devoid of automotive experience. Audi of America hired Cotter in September as director of corporate and brand communications. Chief brand officer at Marketplace, and SVP and partner at FleishmanHilliard, Cotter earlier headed corporate and brand […] The post New Communicators at Audi and Hyundai appeared first on The Truth About Cars.
Tags: Media, Germany, Marketing, People, Industry, Korea, Autos, Behind The Scenes, Sales And Marketing, Audi, Hyundai, Communications, Branding, New Hires, SVP, Cotter


2022 Hyundai Ioniq 5 Fast Charging CUV Exposed

The 2022 Hyundai Ioniq 5 ultra-fast charging crossover utility vehicle was revealed yesterday, highlighting its Electric-Global Modular Platform (E-GMP). Ioniq 5’s 300-mile range, and 10-to-80 percent ultra-fast charging in 18 minutes showcases E-GMP technology. Outside, the ’45’ EV concept influenced the Ioniq 5’s design, while the chassis design adds more interior space. Ioniq 5 has […] The post 2022 Hyundai Ioniq 5 Fast Charging CUV Exposed appeared first on The Truth About Cars.
Tags: Electric Vehicle, Design, Technology, Media, Global, Green, Infrastructure, Electric Vehicles, Korea, Autos, Crossovers, Export, Sales And Marketing, Hyundai, Korean, SUVs


Report: People Willing to Pay Stupid Prices for New Cars

While we’d like to get away from stories about everything becoming more expensive, everything actually is becoming more expensive and it looks like a healthy slice of the population is allegedly willing to go along with it. According to the latest data coming from Cox Automotive, roughly 40 percent of the U.S. population would purchase a […] The post Report: People Willing to Pay Stupid Prices for New Cars appeared first on The Truth About Cars.
Tags: Sales, Studies, Autos, Surveys, Sales And Marketing, Car Sales, Reports, KBB, Kelly Blue Book, Cox Automotive, News Blog, Studies & Reports, Vehicle Pricing, New Vehicle Prices


QOTD: Will Foxconn Make Fisker’s PEARs?

Foxconn, also known as Hon Hai Technology Group, announced that it signed a development and manufacturing agreement with Fisker. Foxconn is one of the world’s largest electronics manufacturers, and producer of Apple’s iPhone. The cryptocurrency of car makers, Fisker has nothing to show for five years of existence. They’ve not produced anything in five years […] The post QOTD: Will Foxconn Make Fisker’s PEARs? appeared first on The Truth About Cars.
Tags: Apple, Asia, Design, Technology, Jobs, China, Global, Bailout, Green, Industry, Engineering, Electric Vehicles, Emerging Markets, Autos, Manufacturing, Export


2021 Acura TLX Type S Picks Up the Pace this Weekend

The 2021 Acura TLX Type S will pace the field at the Acura Sports Car Challenge at Mid-Ohio in Lexington, Ohio this weekend. The TLX Type S’ debut is one we reported previously, with more details available now than Acura had previously released. For one, the TLX Type S has a new direct-injected, single twin-scroll […] The post 2021 Acura TLX Type S Picks Up the Pace this Weekend appeared first on The Truth About Cars.
Tags: Japan, Design, Technology, Media, Advertising, Marketing, Sales, Pr, Racing, Debut, Autos, Sales And Marketing, Engines, New Cars, Acura, Mid Ohio


2022 Acura MDX SUV Insurers’ Top Safety Pick

The 2022 Acura MDX SUV’s Top Safety Pick (TSP) from the Insurance Institute for Highway Safety runs counter to all the racing around done in Acura’s commercials. The MDX is the automaker’s third vehicle to receive the IIHS’s highest safety rating, along with the RDX and TLX. Rated tops for crashworthiness, the MDX was superior […] The post 2022 Acura MDX SUV Insurers’ Top Safety Pick appeared first on The Truth About Cars.
Tags: Japan, Design, Technology, Media, Safety, Advertising, Marketing, Awards, Insurance, Quality, SUV, Luxury, Autos, Sales And Marketing, SUVs, Branding


Hyundai Motor Group Invests a Boatload in the US

Hyundai Motor Group, makers of Hyundai and Kia autos, announced today their intent to invest $7.4 billion in the US by 2025. Electric vehicles, production facilities, and smart mobility is where the money will go. Putting in the work is one thing, but bringing the cash is another. Hyundai Motor knows that to be competitive […] The post Hyundai Motor Group Invests a Boatload in the US appeared first on The Truth About Cars.
Tags: Technology, Media, US Government, Government, Global, US, Green, Industry, Electric Vehicles, Autos, Behind The Scenes, Hydrogen, Sales And Marketing, EVs, Hyundai, Kia


BMW 2 Series April’s Fastest-Selling Used Vehicles

April’s fastest-selling used vehicles were led by the BMW 2 Series, according to iSeeCars. The 20 fastest-selling used vehicles averaged 28.7 days, 1.2-1.7 times faster than it took to sell an ordinary used vehicle. The fastest-selling used vehicles included a mix of sports cars, luxury vehicles, hybrids, and minivans. “Earning the top spot is the […] The post BMW 2 Series April’s Fastest-Selling Used Vehicles appeared first on The Truth About Cars.
Tags: Marketing, Sales, Auctions, Luxury cars, Used Cars, Autos, Bmw, Behind The Scenes, Sales And Marketing, Sports Cars, SUVs, Best Sellers, By The Numbers, Car Buying Tips, News Blog, Minivans


2021 Land Rover Defender Corroded

2021 Land Rover Defender owners, are you unhappy with your SUV’s finish? Heritage Customs will give you corroded parts with real rust. Based in the Netherlands, designer Niels van Roij co-founded Heritage Customs. While aluminum, brass, bronze, titanium, zinc, and gold finishes are available, it was rust that caught our attention. Through his automotive design […] The post 2021 Land Rover Defender Corroded appeared first on The Truth About Cars.
Tags: UK, Design, Technology, Media, Marketing, Eu, Product Reviews, Netherlands, Autos, Land Rover, Sales And Marketing, SUVs, Branding, Rust, Tuner, Enthusiasm


2022 Subaru Solterra eSUV Proclaimed

In 2022, the Subaru Solterra electric SUV will go on sale. Another Subaru-Toyota joint venture, it’ll roll on the new e-Subaru global platform. Just when you thought the market for another electric vehicle was saturated, here comes the sun and the earth, in Latin. Will there be more Latin names for new Subarus? Environmental responsibility […] The post 2022 Subaru Solterra eSUV Proclaimed appeared first on The Truth About Cars.
Tags: Electric Vehicle, Japan, Technology, Safety, Marketing, Sales, Green, Electric Vehicles, Autos, Crossovers, Toyota, Sales And Marketing, EVs, New Cars, Subaru, SUVs


2021 Bronco Badlands Podiums at Mexican 1000 Rally

A stock 2021 Bronco Badlands finished third in the NORRA Mexican 1000 off-road rally, driven by two Ford engineers. The podium finish came in the Pre-Runner Truck class. Bronco engineer manager Jamie Groves and Seth Goslawski, another Bronco engineer, drove the majority of the 1,141 mile race across the Baja peninsula. Brad Lovell, a Bronco […] The post 2021 Bronco Badlands Podiums at Mexican 1000 Rally appeared first on The Truth About Cars.
Tags: Technology, Media, Advertising, Events, History, SUV, Racing, Ford, Autos, Baja, Trucks, Sales And Marketing, Rally, New Cars, Nostalgia, SUVs


BMW Art Cars Exhibited

BMW art cars debuted today, using artificial intelligence (AI) software to generate new works of art. In conjunction with Frieze New York, the fair takes place in Manhattan from May 5 – 9, 2021. Frieze New York has works of art from over 60 galleries, mainly located in New York. A viewing room with over 160 […] The post BMW Art Cars Exhibited appeared first on The Truth About Cars.
Tags: Art, New York, Design, Technology, Media, Germany, Advertising, Marketing, Events, Artificial Intelligence, Luxury, Manhattan, Autos, Bmw, Ai, Sales And Marketing


California PHEV Owners Return to Gas Power

Electric vehicles are one way to carbon neutrality. Yet 20 percent of California PHEV owners have gone back to gas-powered vehicles. Published in Nature Energy on April 26th by the Institute of Transportation Studies at the University of California, Davis, the study found that PHEV buyers in California were abandoning the technology at a rate of […] The post California PHEV Owners Return to Gas Power appeared first on The Truth About Cars.
Tags: Technology, Jobs, Media, Congress, California, Marketing, Global, Sales, Maintenance, Bailout, Green, Rants, Industry, Infrastructure, Electric Vehicles, Autos


2022 Mercedes-Benz AMG GLC 63S: Ready to Rock

The 2022 Mercedes-Benz AMG GLC 63 S SUV is the only V8, biturbo-powered, compact SUV. According to Mercedes, it’ll do 0–60 mph in 3.6 seconds, which makes for a quick dash to the mini-mart. Combine AMG performance with Mercedes’ GLC SUV and what do you get? A GLC 63 S SUV powered by an AMG […] The post 2022 Mercedes-Benz AMG GLC 63S: Ready to Rock appeared first on The Truth About Cars.
Tags: Europe, Design, Technology, Germany, Marketing, Global, Eu, Luxury, Autos, Sales And Marketing, Engines, Mercedes-benz, Mercedes, New Cars, SUVs, Amg


Elon Musk Takes Center Stage on Saturday Night Live

Billionaire Elon Musk will host “Saturday Night Live'” on May 8th, the comedy series announced last week. Known for his controversial, biting remarks, the Tesla and SpaceX CEO apparently did not win over any fans among the cast. Cast members were not happy with Musk’s invitation. Social media comments indicated their displeasure. The self-proclaimed techno […] The post Elon Musk Takes Center Stage on Saturday Night Live appeared first on The Truth About Cars.
Tags: Spacex, Elon Musk, Technology, Media, Safety, Tesla, Quality, Green, Electric Vehicles, Autos, Autonomous Vehicles, Saturday Night Live, Liability, Sales And Marketing, Hot Takes, Musk


QOTD: Is the 2021 Rolls-Royce-Based Overdose Actually Overkill?

A Rolls-Royce Black Badge Wraith is already a limited production vehicle. German tuner Novitec, and its Spofec division, are modifying three of these cars for worldwide distribution. The question of the day is whether the Spofec Overdose Wraiths are overkill, or not? Gran Turismo, or GT, cars have a wide berth when it comes to […] The post QOTD: Is the 2021 Rolls-Royce-Based Overdose Actually Overkill? appeared first on The Truth About Cars.
Tags: Europe, Design, Germany, Sales, Luxury, Autos, Gran Turismo, Export, Rolls-royce, Sales And Marketing, New Cars, Carbon Fiber, Tuner, Enthusiasm, News Blog, Exclusivity


2023 Vantas VX SUV and T-Go Coming to the U.S.

The Vantas VX SUV will go on sale in the U.S. in late 2022. HAAH Automotive Holdings and Sicar announced yesterday that they will import Vantas and T-Go vehicles. This is a prelude to HAAH and Shanghai Sicar Automotive Technology manufacturing vehicles stateside. The COVID-19 pandemic delayed their U.S. manufacturing startup. A letter of intent […] The post 2023 Vantas VX SUV and T-Go Coming to the U.S. appeared first on The Truth About Cars.
Tags: Technology, Jobs, China, Global, Industry, Electric Vehicles, Autos, Behind The Scenes, Trucks, Sales And Marketing, Suppliers, New Cars, SUVs, Branding, Joint Venture, Consolidation


2022 Nissan NISMO GT-R Special Edition Flaunts Exclusivity

  The 2022 Nissan NISMO GT-R Special Edition was unveiled today in Japan. How much more exclusive can a limited-edition sports car be? It turns out this GT-R is pretty distinctive. It’s not just a badge and some decals that sets it apart.   First, it’s painted a NISMO-exclusive color called Stealth Gray. Rays 20-inch […] The post 2022 Nissan NISMO GT-R Special Edition Flaunts Exclusivity appeared first on The Truth About Cars.
Tags: Japan, Design, Technology, Media, Marketing, Global, Autos, Japanese, Sales And Marketing, Nissan, Special Edition, Branding, Flagship, Sports Car, Nismo, Enthusiasm


Toyota’s Akio Toyota Chosen 2021 World Car Person of the Year

Selected 2021 World Car Awards Person of the Year was Akio Toyoda, Toyota Motor Corporation (TMC) president and CEO. “Akio Toyoda is the charismatic President and CEO of Toyota Motor Corporation. He has spent years successfully remaking his company. In 2020 despite COVID-19, under his leadership Toyota remained profitable, protecting jobs worldwide. He has maintained Toyota’s […] The post Toyota’s Akio Toyota Chosen 2021 World Car Person of the Year appeared first on The Truth About Cars.
Tags: Japan, Media, Marketing, Awards, Global, Events, People, Industry, Autos, Toyota, Sales And Marketing, Person Of The Year, Journalists, Akio Toyoda, Toyota Motor Corporation, Akio Toyota


Toyota’s Akio Toyoda Chosen 2021 World Car Person of the Year

Selected 2021 World Car Awards Person of the Year was Akio Toyoda, Toyota Motor Corporation (TMC) president and CEO. “Akio Toyoda is the charismatic President and CEO of Toyota Motor Corporation. He has spent years successfully remaking his company. In 2020 despite COVID-19, under his leadership Toyota remained profitable, protecting jobs worldwide. He has maintained Toyota’s […] The post Toyota’s Akio Toyoda Chosen 2021 World Car Person of the Year appeared first on The Truth About Cars.
Tags: Japan, Media, Marketing, Awards, Global, Events, People, Industry, Autos, Toyota, Sales And Marketing, Person Of The Year, Journalists, Akio Toyoda, Toyota Motor Corporation, World Car Awards


Chinese Auto Sales Reportedly Rebounding Robustly

The China Association of Automobile Manufacturers (CAAM) is reporting its home market grew 74.9 percent in March, resulting in nearly 2.53 million new-vehicle deliveries. While we’re often skeptical of the organization’s rosy predictions and tallies, it’s claiming the recent sales surge is the direct result of how bad things had been in the previous year. China […] The post Chinese Auto Sales Reportedly Rebounding Robustly appeared first on The Truth About Cars.
Tags: China, Sales, Industry, Autos, Automotive Industry, Sales And Marketing, Auto Sales, Car Sales, Reports, China Association of Automobile Manufacturers, News Blog, China Association of Automobile Manufacturers CAAM, Vehicle Sales, CAAM, Sales Stats, Sales Reports


Rich People Are Finally Back On Top, Mercedes Takes U.S. Quarterly Sales Honors

Mercedes-Benz had an enviable first-quarter and managed to find itself back on top of U.S. luxury sales, icing out its chief rival BMW after two years of living in its shadow. Mercedes reportedly sold 78,256 vehicles within the first three months of 2021, thanks largely to its crossover vehicles. It’s a year-over-year increase of 16 percent […] The post Rich People Are Finally Back On Top, Mercedes Takes U.S. Quarterly Sales Honors appeared first on The Truth About Cars.
Tags: Sales, Luxury, Ferrari, Autos, Bmw, Sales And Marketing, Mercedes Benz, Mercedes, Auto Sales, Lamborghini, News Blog, Premium Brands, Vehicle Sales, Luxury Sales, American Market, Q1 2021


2021 Ford Explorer Enthusiast ST – More For Less

The 2021 Ford Explorer Enthusiast ST has the same 3.0-liter, 400 horsepower EcoBoost engine, with 415 lb-ft of torque, just like the Explorer ST. What it also has is a lower starting price, $49,995. Ford made this happen was by creating a new Standard Equipment Group for the ST, combining the engine with a 10-speed […] The post 2021 Ford Explorer Enthusiast ST – More For Less appeared first on The Truth About Cars.
Tags: Industry, Ford, Autos, Sales And Marketing, New Cars, SUVs, Hybrid, Explorer, Ford Performance, Enthusiasm, News Blog, Variants, Explorer Enthusiast ST, Ford Explorer Enthusiast ST, Standard Equipment Group