Posts filtered by tags: Sales Marketing[x]


 

5 Ways to Build Your Business’s Brand

By Helen Cartright Many, many years ago a brand was defined by a logo, name, slogan or design that distinguished itself from other brands. Today, branding is a lot more complex and more important than ever. Why? Well, with Australia’s boom in small businesses (an increase of 3.1 per cent in 2017) you want your business to stand out among competitors. You can’t do this by simply driving leads. Potential customers are not going to know who you are so how can they trust you? Today, people are doing...
Tags: Apple, Google, Facebook, Business, Australia, Steve Jobs, Sales & Marketing, Sydney, Huffington Post, Right Now, Steve Wozniak, Helen Cartwright, Digital Marketing and Technology, Helen Cartright, Entrepreneur com Brand


6 Easy Ways to Maximize Your Time at a Trade Show

Trade shows offer the perfect venue for meeting new customers, networking with industry peers, and making new contacts who can help your company grow. But there’s usually a lot of hustle and bustle going on at a show, so it’s important that you have a strategy in place to ensure you make the most of your time while you’re there. To find out how, we asked members from YEC Next this question: Q. What is one way to make sure you maximize your time at a trade show? 1. Prepare for the show...
Tags: Startups, Networking, Sales, Sales & Marketing, Trade Show, Young Entrepreneur Council, Don, YEC, Your Career, Jim Huffman, Todd Giannattasio Tresnic, Ajmal Saleem Suprex Learning, Ron Lieback, Dmitri Lisitski


Email Marketing Metrics You Should Measure

By Chris Donald Email marketing is the best way to engage your customers and build strong relations with them. All you need is the address of your customers and you can send them tailored email content based on their customer journey and demographics without being bound by time or location. Email marketing is a constant learning experience; if you don’t pause to learn and improve from your previous email campaign, you will not be utilizing email marketing to its full potential. Knowing the diffe...
Tags: Business, Sales & Marketing, Right Now, Chris Donald, Chris Donald Email, InboxGroup


How Amazon Is Altering the Grocery Industry Across the Country

By Ronald Dod Amazon’s U.S. marketplace features over 564 million products for consumers to browse and buy. As a result, the company’s ever-growing catalog and presence has forever changed how consumers shop. By shipping products directly to buyers’ doorsteps, its often rock-bottom prices and extreme levels of convenience and ease, Amazon has become one of the most dominant forces in retail today. Now Amazon seeks to change the way consumers purchase groceries, too. It’s been a little over a y...
Tags: Amazon, Business, Whole Foods, Sales & Marketing, Walmart, Amazon Prime, Chicago, Seattle, Right Now, VDB, San Francisco However, Amazon Go, Ronald Dod, Grocery Industry Across the Country, Ronald Dod Amazon


How Local SEO Levels the Online Playing Field for SMEs and Corporations

Sponsored There’s no doubt that when it comes to business, corporations and large businesses can run circles around small and medium-sized businesses. A corporation has teams of marketers, designers, researchers, and business experts focused on creating the most profit for the least amount of expenses. A small business, on the other hand, is your local mom-and-pop store with one or two part-time employees not very knowledgeable on the products the store features. Larger companies generally have ...
Tags: Google, Business, California, Los Angeles, Sales & Marketing, United States, West Coast, East Coast, Kfc, Digital Marketing, Local Seo, Right Now, Tashatuvango Shutterstock, Baby Boomer Generations


7 Technological Innovations That Will Shape the Future of E-commerce

By Smith Willas A new wave of innovation is poised to disrupt the business yet again, especially the e-commerce sector. It’s opening up new channels and giving online businesses better ways to interact with customers. They are creating opportunities for new products, new markets, and new business dimensions. The rapid advancements in gadgets, internet access, bid data, and cutting-edge research are paving a way for a more interactive relationship between businesses and consumers. Thus the upcomi...
Tags: Google, Amazon, Business, Sales & Marketing, Alibaba, Voice, HubSpot, Alexa, Right Now, AR VR, Smith Willas, Apple Siri Amazon Alexa


7 Features Your Ecommerce Website Must Have to Make It a Success

By Ashley Rosa Every website is unique in its own way. Ecommerce websites are more diverse and offer a range of features to their clients. With businesses booming in the industry, we have noticed major trends that come and go to an online store. Features like animation, 360-degree photos and videos make an ecommerce store owner feel like a kid in a candy shop. There is so much you can do! However, sometimes these features don’t get you the mileage you hoped for. Turns out, trends don’t guarantee...
Tags: Business, Sales & Marketing, Fintech, Right Now, Ashley Rosa, Product Reviews Customers


How to Find Hidden Keywords to Double Your Organic Traffic

By Kedy Semark SEO is all about getting your website up in search engines. Tracking keyword ranking is as old as SEO industry itself, you have various options to track ranking as of now. But do you have any idea you have so many hidden keywords which are getting traffic to your website and you are not even aware of it? For all that you do in SEO like keyword research, Content creation, link building and much more you need software to track, maintain and streamline your work. You can get many sof...
Tags: Google, Facebook, Business, Sales & Marketing, Alexa, Google Search Console, Right Now, CSV, Kedy Semark SEO, Alexa Tool Alexa, RankWatch, Kedy, Twitter Keywords, WindNight Shutterstock


Come over for breakfast, says Chris Evans & family

Chris Evans and his family are appearing in a new marketing campaign for his upcoming Virgin Radio breakfast show. A number of videos are being shared on the socials, one with six-year-old Eli who appears confused as he watches his dad talking but can only hear (analogue) static noises. After pressing a button on his digital radio, the voice of Chris Evans can be heard, and Eli explains what you need to do if you want to listen to ‘Dad on the radio’ (press the digital button). In another, nin...
Tags: UK, Top, Macaulay Culkin, Sales & Marketing, Bbc, People, Noah, Radio, Evans, John Candy, Chris Evans, Chris, BBC Radio, Eli, Personalities, Virgin Radio


7 Ways How Web Scraping Helps Retailers

By Hitesh Mistry Web data collection is an uphill battle for retailers, but they keep struggling to find out the items that a store carries, followed with what is sold and for how much. What is the buzz around these products, if yes – whether it is positive or negative and if not – why? How many more competitors sell the same merchandise, and at what rate, and how much of it? To understand how to compete in the dynamic market and gain a leg over contenders, understanding what they are doing, hel...
Tags: Amazon, Facebook, Business, Sales & Marketing, Cta, Right Now, Hitesh Mistry Web, Hitesh Mistry, HabileData


What to Expect in 2019: Retail Trends

By Rieva Lesonsky Most of us small business owners start the new year with mixed emotions. We’re hopeful and optimistic about growing our businesses, yet with anxious about all the challenges we know we’ll face. To find out what lies ahead, I’ve collected a number of tips, predictions and advice from people in the know. We’ll be exploring general consumer, financial and economic trends, as well as what to expect in the fields of marketing, technology, retail, HR and money. We also have contribu...
Tags: Amazon, Facebook, Business, Instagram, Youtube, Disney, US, Billie, Sales & Marketing, Walmart, Customers, United States, Victoria, Ibotta, Right Now, Justine


7 Easy to Implement Customer Support Strategies for Startups

By Dwayne Charrington “Your customer doesn’t care how much you know until they know how much you care.” – Damon Richards, a customer care expert Imagine these different scenarios. You have got a sketchy idea about your customers’ expectations; customer problems piling up every day; customer calls transferred from one executive to another – These issues have become an everyday affair for your support team to face customer wrath. Sounds familiar? These are some common situations that are symptomat...
Tags: Business, Sales & Marketing, Nps, Right Now, Dwayne, Multi, Damon Richards, Dwayne Charrington, ProProfs Help Desk, Response Time Customers, Kachka Shutterstock


New Ways to Look at Your Business Through Instagram Social Media

By Harris Scott If you ever find Instagram in the number one position under social media bracket, then don’t be scared. It is obvious; especially in the way it is reaching for the top rankings and outsmarting so many other channels down the road. IG has shot through the ranks on the social media sector quickly to become one of the major and top-notch tools for the savvy business runners out there. Thanks to the live video feature in the Instagram stories and also capability to shop stores direct...
Tags: Business, Instagram, Sales & Marketing, Right Now, Instagram Instagram, Your Business Through Instagram Social Media, Harris Scott If, Harris Scott


Building Teams for Small Businesses

By Patti Newcomer You’ve likely seen a lot of articles about the importance of building teams within large companies, but building productive, inclusive teams are also critical to the success of small businesses, even if there are fewer and potentially smaller teams. In fact, one might argue that in a small business it’s even more critical that teams work well, as the margin of error is often razor-thin. First, a team must have a purpose. A mission. Something to aim for. Something to work togeth...
Tags: Business, Sales & Marketing, Ncaa, Intuit, Right Now, Procter Gamble, VP of Marketing, Roman Samborskyi Shutterstock, Patti Newcomer You, Patti Newcomer, Intuit Team


3 Hot Web Design Trends for 2019

Part of a Series By Katie Lundin A recent study shows that 97% of consumers research their purchases online before they buy something. Strong, modern web design is vital to your brand’s reputation, your bottom line, and your future. Don’t take our word for it. 75% of consumers judge the credibility and trustworthiness of your business from your website’s design. Over the past decade, the 210,000 designers on crowdspring have helped entrepreneurs, businesses, agencies and nonprofits from 10...
Tags: Business, Sales & Marketing, Right Now, University of Winnipeg, Rawpixel, Katie Lundin


What to Expect in 2019: Marketing Trends

By Rieva Lesonsky Most of us small business owners start the new year with mixed emotions. We’re hopeful and optimistic about growing our businesses, yet with anxious about all the challenges we know we’ll face. To find out what lies ahead, I’ve collected a number of tips, predictions and advice from people in the know. We’ll be exploring general consumer, financial and economic trends, as well as what to expect in the fields of marketing, technology, retail, HR and money. We also have contribu...
Tags: Facebook, Business, Florida, UK, Youtube, India, Sales & Marketing, Tcs, Manta, Right Now, Infusionsoft, Etzioni, Hot Topics, Rieva Lesonsky, Insureon, Instagram Stories


3 Ways to Increase Sales with Cold Calling

By Samir Motwani Cold calling is a cost-effective way to increase your sales. However, you cannot pitch your offer right away in the first cold call. Because cold calling is a means to introduce your products and services to your potential customers. You need a lot of patience to successfully increase sales through cold calling. However, you can follow these 3 amazing tactics to improve the effectiveness of your cold calling campaigns. 1. Leverage Social Media to Warm Up Cold Prospects Before ...
Tags: Business, Sales & Marketing, Right Now, Leverage Social Media, Salesmate, Samir Motwani, Salesmate Samir Motwani, Benjamin Clapp Shutterstock


Turn Leads Into Sales With This Free CRM Solution

This is a sponsored post written by me on behalf of SharpSpring CRM for IZEA Worldwide. All opinions are 100% mine. By Rieva Lesonsky You work hard to generate leads for your small business—but it doesn’t matter how many leads you get if you don’t follow up on them. For busy small business owners with small budgets and smaller sales teams, precious leads can easily fall through the cracks. Customer relationship management (CRM) software can help you manage leads, engage with them and turn the...
Tags: Business, Sales & Marketing, Right Now, Rieva Lesonsky, HubSpot Marketo, Sharpspring, Pardot SharpSpring


How to Boost Your Sign-Up Conversions for Your Email Newsletter

By Lexie Lu People get bombarded with emails daily, so, making them want to receive yours could be challenging. However, that goal is easier when you convey that the newsletter has relevant content recipients need and want. Here are nine ways to actively increase your sign-up conversion numbers. 1. Give People Discounts for Signing Up Even when splurging on things, shoppers love saving money if possible. Consider offering people a percentage-off discount for becoming newsletter subscribers.  ...
Tags: Business, Instagram, Colorado, Sales & Marketing, Adidas, European Union, Right Now, Don, Rawpixel, Lexie Lu, Lexie Lu People, Free Shipping Incentive Having


The 4 Cheapest Ways to Build a Website for Your Business

By Meredith Wood Today, it’s almost impossible to run a small business successfully without a website. If your company doesn’t have a presence online, you may as well be invisible to most would-be clients. Creating a knock-out website can seem pretty intimidating, especially for entrepreneurs who are long on to-dos and short on time. Thankfully, there hasn’t been a better time to get your business website off the ground. Gone are the days when you needed to code your own page, dive into the n...
Tags: Amazon, Business, Wordpress, Sales & Marketing, Meredith, Shopify, Squarespace, Right Now, CCO, Squarespace Squarespace, WordPress WordPress, Meredith Wood, American Express OPEN Forum, Shopify Shopify, Fundera Meredith, Wix Wix


Social Media Marketing: 7 Steps to Make It Work for Your Business

Is social media marketing working for your small business? If you aren’t sure whether social media marketing is really worth all the effort, you’re not alone. According to a recent survey reported in LSA Insider, small and midsize business owners in the survey expressed concern about the ROI of social media marketing, at the same time as they recognize its importance. Some 57% of small and midsize businesses say social media is one of their most important marketing channels; in fact, 30% say it ...
Tags: Facebook, Sales, Social Media, Sales & Marketing, Social Media Marketing, Snapchat, Don, Pew Research, Social Media Examiner, Social Media Social, LSA Insider


How to Get More Virtual Foot Traffic in 2019

By Vicky Llerena If Google is the internet’s equivalent to foot traffic, SEO is the map leading customers to your website. SEO stands for Scientific Engineering of Online (visibility), and it doesn’t have to be very complicated. Keep these 3 simple tricks in mind to increase your online foot traffic in 2019. Focus on Search-Friendly Headlines In blog writing, headlines are super important because they are indexed by Google. When writing headlines, make sure it’s a headline people are already s...
Tags: Google, Business, Sales & Marketing, Right Now, Vicky, Vicky Llerena, Google Reviews Google, Social Vibes Media, Univision WXTV, NJBiz Huffington Post, Vectomart Shutterstock


The 10 Best Startup Logos

“Logos are a graphic extension of the internal realities of a company”—Saul Bass. When someone starts a new company, people expect to have something innovative the plate — it’s a common perception.  They think that the needs which remained unfulfilled or problems that could not be solved by other companies will get addressed by the new company. For every start-up, designing an appealing logo is one of the things of utmost importance as it is the face of the company. In most of the cases, the su...
Tags: Business, Sales & Marketing, Saul Bass, Right Now, USP, Europe America, Alice Jackson, Best Startup Logos


4 Powerful Benefits of Blogging for Your Small Business

By Megan Totka Small businesses need to utilize every tool they can to increase their visibility. While some people may still feel skeptical about using blogging for small businesses, they shouldn’t. A business blog has proven itself time and again as a useful marketing tool just like email marketing and social media. The reason why? Blogs attract attention to whatever products you’re offering. If you’re considering starting a business blog, go for it. Blogging and publishing content will grow y...
Tags: Business, Sales & Marketing, Right Now, Chambers of Commerce, Megan Totka, Megan Totka Small


Using Content Marketing to Drive High Quality Traffic to Your Business

  When it comes to trying to drive online traffic for any business – be it a large corporate, SME or a local business, most business owners know you need to leverage assets like search engine rankings or social media in some way. The issue though, is the number of businesses that do it effectively enough to actually drive a significant amount of relevant traffic (and more importantly sales!) If you do execute this bit correctly though, it can pay off many times over. But how’s it done? Keep read...
Tags: Google, Business, UK, Sales & Marketing, Right Now, Rawpixel


3 Ways to Increase Your Website Authority

By Albin Sandberg Are you scratching you head, wondering why your website doesn’t receive the organic traffic you think it deserves? This could be because it’s lacking authority – one of the key factors that affects your rankings in search engines like Google. Let me show you three ways to turn the ship around. But first, let’s start with the basics. What is an authoritative website? Well, to put it short, I would describe an authoritative website as a trusted site. A site that is trusted by b...
Tags: Google, Business, Sales & Marketing, Larry Page, Sergey Brin, Domain Authority, Right Now, Rawpixel, Albin Sandberg, Ways to Increase Your Website Authority, Acast Spotify


All Live Streaming CDN Services Are Not Created Equal

CDN services are an essential part of the internet backbone and make streaming and fast loading speeds possible, but not all CDN services are created alike. By David Pospisil Whether it’s Netflix, Spotify, or any of the other hundreds of popular live streaming services out there, CDNs, or “content delivery networks,” are a major part of the magic sauce being whipped up behind the curtain that make all that on-demand content possible. CDNs are a key part of our modern internet infrastructur...
Tags: Business, UK, London, New York City, US, Sales & Marketing, CDN, Atlantic, United States, Right Now, Atlanta Georgia, Dallas Texas, CDNs, David Pospisil, CDNsun Since 2012 CDNsun


How to Successfully Market a Business to a Local Audience

Do you keep a finger on the pulse of your local economy? If your business depends on a local customer base, it’s important to stay in tune with what your target market is thinking, doing, and spending. In other words, what’s the local economic outlook? Start with national measures of the U.S. economy—these can give you a birds-eye view of what’s going on. Here are some key figures to watch: Consumer Spending : Consumers spend more freely when they feel good about the economy. Consumer Confiden...
Tags: Marketing, Sales, Sales & Marketing, UPS, House, Starbucks, Local Business, Consumer Price Index, Economic Outlook


5 SEO Mistakes to Avoid on Your Website and What to Do

By Olumide Samuel As a small business owner, you want to gain more customers for your business through your website. To achieve this, you need more traffic to your website. Without website visitors, it becomes almost impossible to capture leads and turn them to loyal customers. One of the best sources of traffic for your website is search engines. Because it’s targeted traffic as search engine users visit your website after searching for relevant keywords to your business. Having said that, gett...
Tags: Google, Business, Sales & Marketing, Miami, Right Now, Olumide Samuel


Marketing Partnership Strategies: 3 Ways Odd Couples Can Make the Best Marketing Bedfellows

By Lindsay Haskell In a world of self-promotion, brands that work together can be the ones that stand out. Partnership marketing, or co-marketing, is where two or more brands merge their marketing campaigns in a way that’s a win-win for both. Though you don’t hear a lot about it as a marketing strategy, partnership marketing is all around us. Even the most seemingly incompatible brands are doing it. In fact, social media has made it easier than ever for brands to buddy up and share each other’s ...
Tags: Apple, Google, Business, Instagram, Sales & Marketing, Nike, Right Now, Lindsay Haskell, Influencer Marketing Affiliate, Content Co Creation Content, Magnetic Mama Marketing