Posts filtered by tags: Sales Marketing[x]


 

What Search Relevance Really Means in SEO

Search relevance in search engine optimization (SEO) is a concept that most digital marketers understand, but few know it at a deep level. The concept seems easy to grasp on its surface: Google results have to relate to the business. A local, family-owned pizza parlor won’t capture SEO for the term “bowling balls,” but the name “restaurants near me” might work great. But what happens if the same pizza parlor’s name is Bowling Balls’ Pizzeria? How does that affect search relevance and SEO ...
Tags: Google, Business, New York, Seo, Sales & Marketing, Orange County, Jason, Right Now, Google My Business, Zupo, Bowling Balls Pizzeria, Jason Khoo


Two executive appointments in Bauer Media sales

Bauer Media Audio has appointed Abby Carvosso as Director of Commercial Transformation, Bauer Media Audio UK and Simon Kilby as Managing Director, Bauer Media Advertising. In these new roles, Abby will shape and drive Bauer Media Audio’s strategic commercial offering in order to meet the evolving needs of customers and to enable a more sophisticated and data led sales experience. Simon will be responsible for leading the team and driving the vision, sales strategy and growth at Bauer Media Adv...
Tags: Sales & Marketing, Radio, Simon, Bauer, Abby, Bauer Media, Dee Ford, CBE Group, Bauer Media UK, Simon Kilby, Bauer Media Advertising, Bauer Media Audio, Abby Carvosso, Commercial Transformation Bauer Media Audio UK, Bauer Media Advertising Commenting, Bauer UK Audio


How to Take Part in the Online Sales Boom

Online sales are soaring. The NRF just released its holiday sales report showing retail sales in November and December grew 8.3% to $789.4 billion, exceeding expectations. This was no doubt fueled by the 23.9% growth in online sales to $209 billion. Recently I hosted a panel of experts who talked about online sales trends and how small retailers can take advantage of the positive trajectory. The panel was sponsored by Ecwid, an e-commerce platform for small and medium-sized businesses. The panel...
Tags: Google, Amazon, Facebook, Business, Instagram, France, Sales & Marketing, Facebook Messenger, Italy, Switzerland, Nrf, Erik, Right Now, Instagram Pinterest, Ricardo, Ecwid


12 Ways You Can Increase Your E-commerce Conversion Rate

The number of visitors a website gets, determines the level of success or failure. However, traffic doesn’t directly translate into an actual business until these visitors turn into paying clients. Whereas putting more effort in attracting visitors is important, greater emphasis must be given to conversion if businesses are to make substantial profits from e-commerce. There are several techniques and approaches to employ in this endeavor, and what works for one business isn’t necessarily applica...
Tags: Google, Business, Sales & Marketing, Customers, Sydney, Mixpanel, Right Now, PSI, Pageviews, Google Analytics Google Analytics, Hotjar, Joel House, Jirsak Shutterstock, Create Omni Channel Coolness An, Joel House SEO


All You Need to Know About Selling on Amazon Mexico

Is your Amazon business growing strong and steady? Then you should consider expanding your reach beyond US borders. In the fourth quarter of 2020, Amazon announced a US$100-million expansion of its operations in Mexico. Which is why selling on Amazon Mexico is your best bet. Over the last five years, Mexico has become a very profitable market for the retail giant. The country’s proximity to the US, the trade agreement between both nations, and its increasing customer-base have played a fundament...
Tags: Amazon, Business, Mexico, US, Sales & Marketing, UPS, Canada, Usps, North America, DHL, Right Now, FBA, Esteban, Amazon FBA, US Canada, Amazon US


How Offering Foreign Language Training Drives Team Performance

More than ever before, businesses are operating globally. The pandemic may have put a certain halt on travels and many international exchanges, but interactions still happen digitally. Yet, it’s not just poor sound quality or a botched email that can turn communication sour – sometimes, it comes down to the language itself. Actually, 25% of US businesses report losing a prospective opportunity over the singular lack of foreign language skills. There’s no wonder that employers are showing an ever...
Tags: Business, US, Sales & Marketing, Research, Benjamin Franklin, Gallup, Right Now, Eric Schurke


5 Ways Voice Technology Can Transform Small Business in 2021

A Voicebot report back in 2018 revealed the number of smart speaker owners stood at 50 million in the United States alone. The same number shot up to nearly 90 million users in 2020! The huge increase in the voice tech market came as no surprise as businesses around the globe observed how a large user base uses voice tech for almost anything – shopping, finding answers to common queries, seeking customer support, keeping track of the day, scheduling meetings and so much more. Naturally then, voi...
Tags: Business, US, Sales & Marketing, United States, Gartner, Pwc, Voice, Alexa, Right Now, Tapan Patel, Third Rock Techkno, Tapan, Ways Voice Technology Can Transform Small Business, LinkedIn Twitter Website Smart


Top 7 Modern Marketing Techniques of 2021

Even groundbreaking products need exceptional marketing to succeed. New technology trends expand the scope & creativity of marketing practices. Brands that blend the latest technology trends with innovative marketing build a “one of a kind” presence. Technologies define how people interact with each other and with brands. With each technological evolution, a person’s way of life gets a makeover.  Companies looking to engage their audience have to get on board with the latest, freshest, and the t...
Tags: Google, Business, New York, Sales & Marketing, Voice, Omnichannel, Right Now, Rawpixel, Amazon Echo Google, Veronica Hanks, Insivia


The Number of Social Media Users Has Skyrocketed—but Platform Popularity Is Fickle

To no one’s surprise, global usage of social media rose last year (2020) during the coronavirus pandemic—beating expectations—according to a report from eMarketer. Last year saw almost 150 million more social network users worldwide than eMarketer predicted its November 2019 forecast, totaling 3.23 billion people—close to 81% of all internet users. Plus, eMarketer revised its estimates for the major social platforms—upward. But while Facebook, Instagram, Snapchat, and Twitter have all added new ...
Tags: Facebook, Business, Instagram, India, Sales & Marketing, Emarketer, Right Now, Facebook Instagram, Facebook Instagram Snapchat, Rawpixel


Things to Keep in Mind While Choosing Business Card Printing Solutions

Business cards are the gateway to the company’s brand and the status of an employee. They can open doors, inform potential clients of the holder’s value, connections, and ability. What should you focus on when choosing the right printing solutions for business cards? Here are 4 important elements a professional printing agency should have: Fast Turnaround During any networking event, the transfer of numerous business cards is standard practice. This is the case for marketing events, client m...
Tags: Business, UK, Sales & Marketing, James Martin, Right Now, Rawpixel, Eazy Print


5 Ways to Grow Brick-and-Mortar Sales Amidst a Burgeoning E-commerce Landscape

The ongoing pandemic has proven that no business is immune to its impact – companies of all sizes and across all industries have been hit. With consumers often opting for an online experience, many companies have quickly shifted resources and budgets to chase this new shopping behavior. While a digital transformation was needed by many companies, it’s important to focus on omni-channel growth and not lose sight of the value that brick-and-mortar provides. Let’s consider the importance of a stron...
Tags: Amazon, Business, Digital, Sales & Marketing, Right Now, Iakov Filimonov Shutterstock, Katie McCarron, Portland Pet Food Company, Rosie Prior, Academic Network LLC


AMP – The Future of Landing Pages

Should you implement AMP onto your website? Before we start discussing why you should implement AMP, let’s discuss what is AMP. What is AMP? AMP stands for Accelerated Mobile Pages; AMP is something, which makes the pages load faster on a mobile device. No one uses a desktop anymore; ask yourself when the last time was you’ve gone on to a desktop and looked up for something. Mobile devices have long past surpassed desktop usage, so it is essential to concentrate on your website’s mobile device...
Tags: Apple, Google, Business, Technology, Sales & Marketing, Analytics, CDN, Google Analytics, AMP, Google Amp, Right Now, Accelerated Mobile Pages, Facebook Instant Articles, IT Company, Google This AMP, Native Apps Facebook


3 Easy Ways to Use Social Media to Boost E-commerce

With the heavy use of the internet and the popularity of social media, the opportunity for people to connect with one another has widened and become easier. Since more people are going online, businesses have used this opportunity to connect with their target market in new ways. Social media has become a powerful platform that businesses can maximize for their e-commerce sites. Businesses don’t just “show” their products online; they are also able to engage and create a community with their targ...
Tags: Business, Sales & Marketing, Right Now, Fashion Jewelry, Melissa Page, Easy Ways to Use Social Media, Ratanapon Srisuneton Shutterstock


5 Undeniable Benefits of White-Label SEO 

Say you are a content marketing agency. Your primary task is to create killer content that will help your clients stand out in the competitive market. However, to reach the right audiences, gain traffic, and rank well on Google, your clients’ content needs to be optimized.  As you have no SEO knowledge and do not hire an in-house SEO team, you decide to outsource SEO services to a white-label SEO agency.  The idea behind the fancy “white-label SEO” term is simple. It depicts the partnership...
Tags: Google, Business, Sales & Marketing, Right Now, Jolene Rutherford, SEO Agencies Provide Teams


How to Talk to an Audience With Pandemic Fatigue

Empathetic marketing is the key to reaching customers sick of pandemic messaging “Pandemic” was the word of the year for 2020. And frankly, people are tired of it. We may be done with COVID-19, but COVID’s not done with us. As small businesses look ahead to their 2021 content plans, one question rises to the fore: How do you market during a pandemic to an audience that’s tired of hearing about the pandemic? Customers Are Still Feeling The Pain COVID-19 rocked the business world. It disrupted s...
Tags: Verizon, Business, Sales & Marketing, Tommy Hilfiger, Kfc, Right Now, U K, Dana, COVID, Dana Herra, Herra Communications, Tomas Ragina Shutterstock


Digital Advertising in 2021: Maximizing Your ROI

According to Gartner CMO Spend Survey 2020-2021 , 74% of marketers expect to spend more on digital advertising and 66% on paid search. Nearly 80% of B2C marketers and 69% of B2B marketers say that they’ll invest more in digital advertising in 2021. eMarketer predicts that social video ad spending only will reach $14.89 billion next year , accounting for 30.4% of total video ad spending.  That’s a lot of money to be spent. As digital ad spending will bounce back next year, it’s time fo...
Tags: Google, Business, Digital, Sales & Marketing, Ppc, Sap, Ugc, Digital Advertising, Joy, Right Now, Alicia Tillman, Tiktok, Chinnapong Shutterstock, Gartner CMO, TikTok Instagram Reels, Instagram Reel


Why Small Businesses Need Cold Calling in Their 2021 Plans

Many truths became apparent in 2020, but one that stands out to me as a telemarketing agency leader is how much small businesses still need cold calling. For small businesses this year, survival has meant changing strategies at the drop of a dime. Some have had to build a new client base overnight and take unexpected risks. If you’ve weathered the storm life has brought upon us during this time, I applaud you. If you’re still figuring out your next move, you’re not alone. You might plan to expan...
Tags: Business, Sales & Marketing, CMO, Right Now, Orlando Florida, James Steidl Shutterstock, Rachel Marcelle, SAS Marketing LLC


Creative Ideas for Local Brands to Run Paid Ads in 2021

One of the most eye-opening insights that local businesses have gained after the outbreak of the COVID-19 pandemic is that they need to go online, ASAP. The ones who caught up with the trend have been able to survive better through these tough times. Though organic marketing strategies such as Search Engine Optimization (SEO) and organic social media strategies work, they take a lot of time to show results.  So, if you are looking for a quick boost of traffic and leads for your local busine...
Tags: Google, Facebook, Business, Sales & Marketing, Cta, Right Now, Facebook Instagram, Digital Social Media, Facebook Instead, Creative Ideas for Local Brands, Facebook Ads Running Facebook, Hiral Rana Dholakiya, GLS University, L J Institute of Media Communications Hiral


How Independent Grocery Stores Can Use SNAP To Drive Sales

2020 has been a boom year for the online grocery industry, with the overall market increasing a whopping 53% this year alone. Amid this increase in demand, however, comes greater competition. Online grocery stores are increasingly turning to new features when it comes to differentiating and protecting themselves from the competition. The digital transformation of grocery stores works differently for independent retailers, who need to be smarter when dealing with larger competition. Luckily, ther...
Tags: Business, US, Sales & Marketing, Usda, Right Now, Center on Budget, Local Express, Jonathan Weiss Shutterstock, Bagrat Safaryan


8 Essentials of a Truly Interactive Virtual Event Platform

In March 2020, Microsoft Teams noted a daily record of 2.7 billion online meetings. The following month, a challenger app, Zoom, reached over 300 million daily meeting participants. In answer to the global outbreak, the usage of online meeting solutions, including virtual event platforms, ballooned almost overnight.   Digital events have opened new doors for connecting people and businesses online. But how do you make virtual business-to-business events as effective in terms of networking and ge...
Tags: Facebook, Business, Digital, Sales & Marketing, Right Now, Darya, Microsoft Teams, Darya Efimova, Digital Transformation Observer, Iflexion With MA, DangBen Shutterstock


How Can Brands Leverage the Power of Social Media Stories?

. {display:none !important;} .code-block {display:none !important;} .sovrn_ad_unit  {display:none !important;} The art of storytelling has evolved leaps and bounds since the rise of social media. Brands are now recognising the potential of social media and view it as something more than just an advertising outlet. We have seen social media marketing services evolve from blatant promotional posts and pushy sales messages to campaigns that cultivated a story with timely and meaningfu...
Tags: Facebook, Business, Instagram, Disney, Sales & Marketing, Snapchat, Klear, Right Now, Kylie Cosmetics, Power of Social Media Stories


4 Website Design Trends to Try in 2021

Revamping a tired, outdated website with a fresh new look and feel can seem like a daunting task. But in a time where the pandemic has forced everything from education and retail to entertainment online, your website has never been so crucial in connecting with customers and establishing an authentic brand. As we reach the end of what has been a challenging year for small businesses around the world, 2021’s emerging web design trends share a common theme. Rather than aspiring to high-tech futuri...
Tags: Apple, Business, Sales & Marketing, Right Now, Shayne Tilley, Klein Blue, Miles Agency, Darko Stanimirov


How Loyalty Marketing Can Save Your Business

It doesn’t matter if you have a small or big company; the customer’s loyalty is essential. Repeat clients spend up to 67% more than new clients. What is more, it is up to 10X more expensive to try to pull new clients than to stay with those already doing business with you. For business owners searching for real ways to make and keep up customer loyalty, you have to implement some of these loyal marketing techniques. Make Effective Approaches to Communicate with Clients/Customers  Constant...
Tags: Business, UK, Sales & Marketing, Dubai, Emarketer, Right Now, Twitter Facebook, Rawpixel, Mobile App Development Company, Vyshnavi Basuthkar


The Importance of Digital Presence to Reach Customers in the Age of COVID-19

The COVID-19 pandemic has fast-tracked digital operations for every industry, from healthcare to education to retail. With the pandemic pushing internet usage up 70%, and 52% of businesses planning to invest more heavily in digital efforts throughout 2020 and beyond, companies should be taking the time to reevaluate their digital strategies for the duration of the pandemic and beyond. When the pandemic began, Dura-Seal invested in an increase in digital services by engaging with an agency to run...
Tags: Google, Business, Sales & Marketing, Bob, Right Now, COLUMBUS Ohio, Bob Lester, Dura Seal, Dura Seal Prior, Otterbein University Social Media Links


Mistakes Every Small Business Should Avoid While Developing Their Website

Did you know that 94% of first impressions relate to your site’s web design? A website is one of the very first things many small companies need to make their business look “real.” In fact, a website acts as the main first point of contact, especially for businesses that do not have a physical storefront. And if you have a physical venue, more and more prospective clients will connect with your company online before they do so in person. Good news is that the website will help you meet clients t...
Tags: Facebook, Business, Sales & Marketing, Right Now, Don, Mila Supinskaya Glashchenko Shutterstock, Ishan Vyas, Citrusbug Technolabs


How to Market Your Small Business During COVID-19

The devastating impacts of the coronavirus pandemic have allowed small business owners to think out of the box, especially when marketing their small businesses. If you are still wondering how to make your small business successful during these challenging times, consider following these approaches to help set your small business up for success in near future. Start Selling Online If you are managing a business in which your products do not need real-world interaction, you should turn to e-com...
Tags: Business, Instagram, Etsy, Ebay, Linkedin, Sales & Marketing, Right Now, Facebook Twitter, Facebook Instagram, Usman, Email Marketing Email, Facebook Twitter Instagram YouTube Snapchat TikTok, Usman Hayat, MR Chalee Shutterstock


Consumer Trends December 2020

The post Consumer Trends December 2020 appeared first on SmallBizDaily.
Tags: Business, Sales & Marketing


Video Offers Small Businesses the Best Social Media ROI During Pandemic Holiday Season

Businesses large and small have had to make many changes this year, especially when it comes to their approach on paid social. With the holiday season coming up and with COVID-19 still affecting customers around the world, many small business owners might be wondering how they should approach social media marketing this year. In order to see the best return on investment with their paid ads, small businesses need to be strategic about the type of ad content they create, the platforms they advert...
Tags: Facebook, Business, Instagram, Sales & Marketing, Right Now, Cori Widen, Instagram Stories Sixty, Lightricks Video, Golubovy Shutterstock


DAX partners with music streaming platform Audiomack

DAX has signed an exclusive deal with the music streaming and discovery platform, Audiomack. The Global owned digital audio advertising platform will become Audiomack’s exclusive third-party direct audio advertising sales representative in the U.S. The partnership will enable DAX to package Audiomack’s inventory within its own digital audio network and bolster its US audience portfolio to over 115 million monthly active users. Dax will strengthen its Gen Z and Millennial listener base, by ...
Tags: Global, US, Sales & Marketing, Radio, Dax, Audiomack, Matt Cutair, LIID, David Macli Founder of Audiomack, DAX U S Audiomack


How Does Proper Communication Land Business Deals

As a salesperson or business owner, you should pay proper attention to developing communication skills to close deals. The entire process of making sales or landing a business deal hinges firmly on closing. You start by choosing your prospect, of course, after having a product for sale. You then try to buy your prospective client over by pitching your idea, product, or services to them. If you ever get to the point of convincing them about your offer, the ability to close will determine if you w...
Tags: Asia, Business, Sales & Marketing, Philippines, Arkansas, Right Now, China Japan, Burrell, Dave Burrell