Posts filtered by tags: School of Hotel[x]


 

Hong Kong Poly Researches The Art of Upselling

Online upselling is an ever more popular way for hotel companies to bring in revenue. However, it remains unclear whether online upselling complements or replaces in-person strategies such as front-desk upselling. In an important exploratory study, Professor Basak Denizci Guillet of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University sought to answer this question. Her findings generate crucial insights for hotels in volatile and challenging times, wh...
Tags: Travel, Hong Kong, School of Hotel, Hong Kong Polytechnic University, Basak Denizci Guillet


Innovations for the Future of Senior Living: Hospitality Bridging Health (H2H) | By Fred DeMicco & Jackie Guzman

A Pathways Discovery Hospitality Bridging Healthcare (H2H) panel was held at the School of Hotel and Restaurant Management at Northern Arizona University exploring senior living and hotel/hospitality management. Michael Tompkins chaired the expert panel; his background is in both the medical field and hospitality industry. He transitioned from healthcare as a registered nurse manager in long-term care to hospitality with Canyon Ranch Health Resorts as part of their Executive Management te...
Tags: Travel, School of Hotel, Northern Arizona University, Michael Tompkins, Fred DeMicco, Jackie Guzman, Canyon Ranch Health Resorts


School of Hotel and Tourism Management & World Travel and Tourism Council Enter into Partnership to Facilitate Sustainable Growth of Travel and Tourism

The School of Hotel and Tourism Management (SHTM) of The Hong Kong Polytechnic University and the World Travel and Tourism Council (WTTC) have recently signed a Memorandum of Understanding (MOU) to collaborate and work together for the sustainable growth of global travel and tourism.
Tags: Travel, School of Hotel, Hong Kong Polytechnic University, World Travel and Tourism Council WTTC, World Travel and Tourism Council Enter, Facilitate Sustainable Growth of Travel


How to Cope in a Crisis: Hong Kong Poly research describes a four-stage crisis management model

Health crises are every hotel manager’s worst nightmare, but they are becoming increasingly common. In a fascinating and prescient case study that bridges the gap between theory and practice, Dr Clare Fung and Dr Alice H. Y. Hon of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University and a co-author show that embracing a four-stage crisis management model can help hotels to protect their residents, reputations, and revenue.
Tags: Travel, School of Hotel, Hong Kong Polytechnic University, Hong Kong Poly, Clare Fung, Alice H Y Hon


A Table For One, Please!

Solo diners represent one of the fastest-growing markets in the restaurant sector, but little is known about the factors that influence their menu choices. Do solo diners express their uniqueness through their selection of dishes, or do they seek a sense of belonging? This is just one of the questions answered by Dr YooHee Hwang of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University and co-authors in a study that sheds light on the interplay between p...
Tags: Travel, School of Hotel, Hong Kong Polytechnic University, YooHee Hwang


The NAU Cockerell Leadership Academy at Northern Arizona University: Lessons from Disney Leadership

This past spring semester, three former Disney executives led a course on Leadership and Ethics for the School of Hotel and Restaurant Management (HRM) at Northern Arizona University. Named the Cockerell Leadership Academy for Student Scholars (CLASS), it offered a new Leadership Certificate course for NAU students.
Tags: Travel, Disney, School of Hotel, Northern Arizona University, NAU, NAU Cockerell Leadership Academy, Disney Leadership


PolyU School Of Hotel And Tourism Management Tops World Ranking

The School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University has again excelled in university rankings, taking top spot in the “Hospitality and Tourism Management” category of ShanghaiRanking’s Global Ranking of Academic Subjects 2021.
Tags: Travel, School of Hotel, Hong Kong Polytechnic University, PolyU School of Hotel


A Little Incentive Goes A Long Way

With the right email marketing campaign, a hotel can thrive in an industry characterised by cutthroat competition, according to Dr Daniel Leung and Ms Megan Tsou of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University. Drawing on the experiences of real-life Chinese consumers, the authors provide pioneering empirical evidence of how hotel firms can optimise their email advertising to attract and retain customers. By appropriately framing their price pr...
Tags: Travel, China, School of Hotel, Daniel Leung, Megan Tsou, Hong Kong Polytechnic University Drawing


Tourism In Technicolour

Cartoons might just hold the key to attracting an important new niche in the tourism market, according to a pioneering recent study by Dr Mimi Li and Mr Yuhao Chen of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University and their co-authors. With society's increasing emphasis on family togetherness and bonding, especially through leisure activities, more families are travelling together than ever before. How can destination marketing be targeted to mee...
Tags: Travel, Hong Kong, China, Mimi Li, School of Hotel, Hong Kong Polytechnic University, Technicolour, Yuhao Chen


PolyU School Of Hotel And Tourism Management To Host Smart Tourism In The Greater Bay Area Forum

Organised by the School of Hotel and Tourism Management (SHTM) of The Hong Kong Polytechnic University (PolyU) in collaboration with its Hospitality and Tourism Research Centre, School of Tourism Management (STM) of Sun Yat-Sen University (SYSU) and Macao Institute for Tourism Studies (IFTM), the Smart Tourism in the Greater Bay Area Forum will take place in Hong Kong on 21 May 2021.
Tags: Travel, Hong Kong, School of Hotel, Hong Kong Polytechnic University PolyU, PolyU School of Hotel, Greater Bay Area Forum, Macao Institute for Tourism Studies IFTM


Are Residents The New Tourism Ambassadors?

Local people may be the best ambassadors for tourism in their home towns and cities, according to Ph.D. graduates Dr Philipp Wassler and Dr Liang Wang, and Dr Kam Hung of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University. Building a brand for a destination is an effective way of attracting tourists, but destination marketers rarely consider the needs of residents - the biggest and potentially most influential group of stakeholders in any destination...
Tags: Travel, Asia, Hong Kong, School of Hotel, Kam Hung, Liang Wang, Philipp Wassler, Hong Kong Polytechnic University Building


SHTM Research says Social media may be the best way for luxury hotels to tap in to China’s enormous consumer market

Social media may be the best way for luxury hotels to tap in to China's enormous consumer market, according to a groundbreaking study co-authored by Mr Xinhai Mou, Dr Lisa Gao of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University and a co-author. The global luxury sector is growing, and in an era of information overload, platforms such as WeChat and YouTube enable hotel managers to bring luxury experiences vividly to life. Drawing on a sample of affl...
Tags: Travel, China, School of Hotel, Hong Kong Polytechnic University, SHTM Research, Xinhai Mou Dr Lisa Gao


Hong Kong Poly analyses hotels’ sleep-management strategies from business and leisure perspectives

A good night's sleep is the most important service a hotel can offer its overnight guests, according to Dr Alice Hon and Dr Clare Fung of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University. Analysing hotels' sleep-management strategies from the perspective of both business and leisure travellers, the researchers show how hotels can best allocate their resources to optimise guests' sleep quality. Such strategies may offer hotels a unique source of com...
Tags: Travel, Hong Kong, School of Hotel, Hong Kong Poly, Alice Hon, Clare Fung, Polytechnic University Analysing


Hong Kong Poly Research Provides Practical F&B Guidance for destination marketers in Africa

Ghanaian restaurateurs need to improve food quality and hygiene, and give diners opportunities to socialise, find Professor Sam Kim, Ph.D. students Frank Badu-Baiden and Munhyang Oh of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University, along with a co-author in recently published empirical work. The researchers emphasise that food is a vital component of the tourism experience, but little attention has been paid by food tourism researchers to destin...
Tags: Travel, Asia, Hong Kong, Africa, West, School of Hotel, Hong Kong Polytechnic University, Sam Kim, Frank Badu Baiden


Challenges In China’s Grand National Strategy For Modernisation Its Tourism Offering

Tourism is a core, but highly volatile, component of China's grand national strategy for modernisation, according to Dr Eric Chan of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University and a co-author in a recently published research paper. The researchers find that less developed areas in particular desperately need to retain people and resources to strengthen their tourism offering. Drawing on a rich dataset of personal narratives, the study sheds l...
Tags: Travel, China, School of Hotel, Hong Kong Polytechnic University, Eric Chan


PolyU School of Hotel and Tourism Management Engaged to Develop Academic Programmes for University of Tabuk in Saudi Arabia

The School of Hotel and Tourism Management (SHTM) of The Hong Kong Polytechnic University (PolyU) is privileged to announce that it has secured a consultancy project to develop academic programmes in tourism and hospitality management for the University of Tabuk (UT) in Saudi Arabia.
Tags: Travel, Saudi Arabia, School of Hotel, Hong Kong Polytechnic University PolyU, PolyU School of Hotel, University of Tabuk, University of Tabuk UT


Shifting from hard skills to soft skills in training and development in the hospitality industry - A Glass Ceiling to Shatter

Efforts to shatter the "glass ceiling" and promote women's equality in the hospitality and tourism workplace must start in universities, according to Professor Basak Denizci Guillet, Ph.D. graduate Dr Anna Pavesi, Professor Cathy Hsu and Dr Karin Weber of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University. The researchers note that statistics paint a bleak picture of women's involvement at the upper levels of the hospitality and tourism industry, bot...
Tags: Travel, Hong Kong, School of Hotel, Hong Kong Polytechnic University, Cathy Hsu, Basak Denizci Guillet, Anna Pavesi, Karin Weber


Hong Kong Poly Researches Consumer Behavior on OTAs

Online travel agencies should be able to better predict their customers' decision making and meet their needs, suggest Dr Sangwon Park of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University and his co-researchers in a ground-breaking study published recently. Through identifying a simple typology of decision-making styles, the researchers offer unprecedented insights into precisely how and why Internet users decide which travel products to buy. As the...
Tags: Travel, Hong Kong, Asia Pacific region, School of Hotel, Hong Kong Polytechnic University, Sangwon Park


Lessons from Disaster: COVID-19 and Chinese Hotels

Few industries have suffered more from the COVID-19 than hospitality and tourism, and China's hotel sector has many lessons to learn. In a thought-provoking exploratory study published recently, Dr Fei Hao, Dr Qu Xiao and Dean Kaye Chon of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University cast light on the fundamental impact of COVID-19 on the sector, and propose strategies for Chinese hotel firms to overcome their current difficulties and emerge ev...
Tags: Travel, Hong Kong, China, School of Hotel, Polytechnic University, Dean Kaye Chon, COVID, Fei Hao Dr Qu Xiao


Research: Right Location? That Depends as factors that determine the importance of hotel location differ according to regions in a city

The factors that determine the importance of hotel location differ according to regions in a city, show Dr Hengyun Li, Dr Mimi Li of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University and their co-researcher in a study published recently. Drawing on a Hong Kong case study, the researchers show that factors normally considered universally important when determining a location, such as traffic and transport, may not be as significant in some tourist de...
Tags: Travel, Hong Kong, School of Hotel, Hong Kong Polytechnic University, Hengyun Li Dr Mimi Li


Renowned hotelier Mr Robert H. Burns honoured with PolyU’s SHTM Lifetime Achievement Award

The School of Hotel and Tourism Management (SHTM) of The Hong Kong Polytechnic University (PolyU) is privileged to announce that Mr Robert H. Burns, Founder of Regent International Hotels, is bestowed the prestigious SHTM Lifetime Achievement Award in 2020 and is inducted into the School's famed Gallery of Honour at the same time.
Tags: Travel, School of Hotel, Hong Kong Polytechnic University PolyU, PolyU, Robert H Burns


SHTM Academic Studies the Role of Scent in Hotels

Hotels that use scent aim to capitalise on its ability to "cue memories and conjure up emotions", according to Professor Basak Denizci Guillet, Dr Deniz Kucukusta of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University and a co-researcher, yet little is known about how guests respond to the diffusion of various scents throughout hotels. The researchers thus explored customers' responses to scent and how hotels can best make use of it to create positive...
Tags: Travel, School of Hotel, Hong Kong Polytechnic University, Basak Denizci Guillet, Deniz Kucukusta


PolyU Tripartite Hospitality Programme Won McCool Breakthrough Award

The Master of Science in Global Hospitality Business (MGH) programme was selected as the McCool Breakthrough Award recipient for 2020 by the International Council of Hotel, Restaurant, and Institutional Education (I-CHRIE), the world's largest organisation of hospitality and tourism educators, for its innovative approach of this graduate degree programme. The tripartite programme is jointly offered by the School of Hotel and Tourism Management (SHTM) of The Hong Kong Polytechnic Universit...
Tags: Travel, Switzerland, School of Hotel, Hong Kong Polytechnic University, Hilton College of Hotel, Lausanne EHL, McCool, University of Houston UH, International Council of Hotel Restaurant, PolyU Tripartite Hospitality Programme, Global Hospitality Business MGH, Institutional Education


Cornell Research Recap: Flexibility in reservation times can increase restaurant revenue | By Gary Thompson

Restaurants that allow diners to book reservations on a flexible schedule can increase revenues by up to 21 percent over those that use rigid reservation timing for patrons, according to a new study by Gary Thompson, professor of service operations research at the School of Hotel Administration. What's more, the flexible scheduling has little effect on customer service.
Tags: Travel, School of Hotel, Gary Thompson, Cornell Research Recap


SHTM Research documents desperate Chinese Groups' need of strategies to compete with high-quality service and facilities offered by Western hotel chains

As China and its hotel industry gain prominence on the global stage, more and more foreign investors are turning their attention to this huge and extremely promising market. Chinese hotels are in desperate need of strategies to compete with the high-quality service and facilities offered by Western hotel chains. Thanks to a pioneering study by Dr Markus Schuckert, Professor Rob Law of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University and their co-au...
Tags: Travel, China, Tripadvisor, School of Hotel, Hong Kong Polytechnic University, Rob Law, SHTM Research


Food for Thought for the World’s Restauranteurs

Restauranteurs will for the first time have a highly accurate way to measure their financial constraints, thanks to a pioneering index recently developed by Dr Sung Gyun Mun of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University and his co-researcher. Although the restaurant industry is a vital driver of economic growth around the globe, restaurant firms are still subject to financial constraints that can pose a severe threat to their survival. Until ...
Tags: Travel, School of Hotel, Hong Kong Polytechnic University, Sung Gyun Mun


SHTM Research shows Japanese animated television shows and films motivate Hong Kong fans to visit Japan

The popularity of anime, Japanese animated television shows and films, is motivating Hong Kong fans to visit Japan in a powerful example of cultural "soft power", argue Ph.D. graduate Dr Elizabeth Agyeiwaah, Dr Wantanee Suntikul and BSc graduate Ms Carmen Li of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University and a collaborator in a recently published research paper. Focusing on the reaction of Generation Y anime fans from Hong Kong to the Japanese...
Tags: Travel, Hong Kong, Japan, School of Hotel, Hong Kong Polytechnic University, Elizabeth Agyeiwaah, SHTM Research, Wantanee Suntikul, Carmen Li


For the Internet-savvy Generation Y, travel experiences shared online have replaced material goods as a form of social currency

With globalisation and the rise of digital technology, "keeping up with the Joneses" is becoming harder than ever before. In a recently published study, MSc graduate Ms Lauren Siegel and Dr Dan Wang of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University show that for the Internet-savvy Generation Y, travel experiences shared online have replaced material goods as a form of social currency. New approaches to destination marketing are needed if tourism ...
Tags: Travel, School of Hotel, Hong Kong Polytechnic University, Joneses, DAN WANG, Lauren Siegel


Bring them Home! - International migrants abroad offer an invaluable market for destination tourism - SHTM Research

International migrants abroad offer an invaluable market for destination tourism, according to Dr Sabrina Huang, Dr Kam Hung of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University and a co-researcher. In a pioneering study sampling overseas Chinese in North America, the researchers recently showed that as more and more people migrate permanently abroad, they are increasingly turning to tourism as a way to retain social and emotional ties with their ho...
Tags: Travel, North America, School of Hotel, Hong Kong Polytechnic University, Sabrina Huang Dr Kam Hung


Travel Distance and Hotel Service Satisfaction: An Inverted U-shaped Relationship

Tourism marketers and hotel managers should take account of the distances people travel and offer them different packages, according to Dr Sangwon Park of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University and his co-researchers. In a recently published study, the researchers used information collected from TripAdvisor to evaluate how travel distance affects tourists' satisfaction with the level of hotel service at the destination. They found what th...
Tags: Travel, Tripadvisor, School of Hotel, Hong Kong Polytechnic University