Posts filtered by tags: Search[x]


 

3 Essential Excel Practices for Formatting

In this post we'll go over If/Then statements, =SUBSTITUTE, and =CONCATENATE for keyword formatting and ad copy auditing. Read more at PPCHero.com
Tags: Seo, Excel, Search


Bringing new voices, and communities, to the world of podcasts

Editor’s note: The Google Podcasts creator program, run by PRX, provides 20 weeks of training, mentorship, and seed funding to promising podcasters, with the aim of promoting underrepresented voices throughout the industry and around the world. Applications for the next round are currently open and will be accepted until 11:59pm ET, Sunday, April 14.Catalina May and Martín Cruz, the team behind “Las Raras” (“The Outsiders”), are independent podcasters based in Santiago, Chile. They are one of th...
Tags: Google, Boston, Search, Santiago, Chile, Latin America, Cruz, Catalina, SANTIAGO Chile, Google Podcasts, Google in Latin America, Martín Cruz, International Women 's Media Foundation


5 Must Watch PPC Reporting Metrics For Small Businesses

What’s the end goal of any small business PPC campaign? Results. Results that show you that all the effort you’ve put into building, optimizing, curating, and monitoring your Pay per Click (PPC) ads matters and is paying off. Using valuable data in the form of performance metrics and reporting within Bing Ads and Google Ads […] Read more at PPCHero.com
Tags: Google, Seo, Ppc, Search, Bing Ads, Basic Ppc Strategies, PPC KPIs


How Can I Search Through PDF Comments?

Confession time. This week’s Tech 911 is a bit of a head-scratcher, because the wide world of PDFs is confusing, at best, and typically more frustrating than anything else. There are a ton of different apps you can find that let you open, edit, and mess around with PDFs. Some of them are free and meh, a few of them…Read more...
Tags: Google, Google Drive, Search, Lifehacks, Pdf, Comment, Annotate


Diagnose High CPL In PPC Search

Cost per leads (or cost per sale, cost per acquisition) is what you as an account manager are optimizing towards. You and your client have a set goal of what you think you can hit to remain profitable. You may also find yourself in a position where you are not hitting your CPL threshold and […] Read more at PPCHero.com
Tags: Seo, Search, Paid Search, CPL, Cpl Goals


Privacy-focused DuckDuckGo added to Chrome as a default search option

DuckDuckGo is now listed as a default search option on Google’s popular Chrome browser. The privacy-focused search engine was added this week as part of the browser's latest update. The post Privacy-focused DuckDuckGo added to Chrome as a default search option appeared first on Digital Trends.
Tags: Chrome, Google, News, Trends, Search Engines, Web, Search, Duckduckgo


Searches for "Black girl magic” are on the rise

As Black History Month comes to a close and we look toward International Women’s Day, people are searching for “Black girl magic” more than ever before. Searches hit an all-time high in February of this year.To me, “Black girl magic” is an empowering phrase that celebrates the achievements, beauty and irrepressibility of Black women and girls. The phrase is appropriate for moments both big and small, and ignites the internal spark that motivates both personal and professional achievements.As bla...
Tags: Search, Black History Month, Diversity and Inclusion


How We Increased Conversion Rate by 24% Through Campaign Match Type Segmentation

The decision to segment Search campaigns or ad groups by match type can be tricky. More campaigns can often mean more needed management. On the other hand, including all match types within the same ad group will result in extra campaign management time as well. Typically, segmenting match types at the ad group level is […] Read more at PPCHero.com
Tags: Seo, Search, Keywords, Google Adwords, Google Ads, Account restructures, Match Type Segmentation, Through Campaign Match Type Segmentation


Google Is Getting Rid Of Average Position!

EXTRA! EXTRA! Read all about it! Google is getting rid of average position, and we’re gonna shout it! Google just announced the end of average positions. Cue the pandemonium. No one likes change (well, except Google), but before we declare the end of life as we know it, let’s consider what this announcement actually means. […] Read more at PPCHero.com
Tags: Google, Seo, Search, Industry News, Keywords, Google Adwords


To help fight the opioid crisis, a new tool from Maps and Search

In 2017, the Department of Health and Human Services (HHS) declared the opioid crisis a public health emergency, with over 130 Americans dying every day from opioid-related drug overdoses.  Last month, we saw that search queries for “medication disposal near me” reached an all-time high on Google. 53 percent of prescription drug abuse starts with drugs obtained from family or friends, so we’re working alongside government agencies and nonprofit organizations to help people safely remo...
Tags: Google, Maps, Search, Walgreens, Pennsylvania, DEA, Google Maps, Department of Health and Human Services HHS, HHS, Thon, CVS Health, Public Policy, U S Drug Enforcement Administration DEA


The Five Most Common HTTP Errors According to Google

Sometimes when you try to visit a web page, you’re met with an HTTP error message. It’s a message from the web server that something went wrong. In some cases, it could be a mistake you made, but often it’s the site’s fault. Each type of error has an HTTP error code dedicated to it. For example, if you try to access a non-existing page on a website, you will be met by the familiar 404 error. Now, you might wonder, which are the most common HTTP errors that people encounter when they surf the We...
Tags: Google, Blogging, Website, Web, Search, Statistics, Web Browser, Http, 404, 400, 500, Webmaster, Tech Musings, 401, 403, Error Code


How to get an artist Google Panel when people search your name

You want to look the best you can as an artist and make it easy for potential fans to find you. This guide makes sure you show up how you want to when you’re searched on Google. Google Knowledge panels are a great way for people to find out more about you as an artist and easily find you on Facebook, YouTube, Spotify and more. As it’s auto-generated you want to make sure it’s up to date and represents you well. Firstly You need to make sure your online presence is optimised. This m...
Tags: Google, Facebook, Music, Knowledge, Social Media, Google Search, Search, Artists, How To, Panel, Artist, YouTube Channel, Knowledge Panel, Google Google, Fortunately Google, Independent Artist


6 Winning Search Strategies for Law Firm Marketing

Law firms should take it as a given by now that online search plays a crucial role in business development, especially for B2C law firms. Consumers needing legal services will turn to the Internet first to research their options. Even when a friend has recommended an attorney, you can bet that referral is being researched online before a call is made. If you do not rank well in search — being on the first page is key — you are losing potential clients to competitors that have deployed better sea...
Tags: Google, Law, Seo, Search, Search Marketing, Search Engine Optimization, Local Search, Phoenix, SEO for law firms


Get the scoop on Hollywood’s big night with help from Google

It’s awards season, and that means glitz, glam and gold statues. Google is making it easy to keep up with your favorite flicks and celebs no matter where you turn, with new ways to stay up on the buzz with Google Search, Google Images and Google News.  And as we await the announcements of Sunday’s winners, we took a look at the celebs and movies people have searched for—and the trailers they’ve watched on YouTube—to see who and what is capturing our attention, both on and off the screen. Red Car...
Tags: Google, Hollywood, Youtube, Search, Google News, Google Images, Google Search Google Images, AdamsRachel WeiszRegina KingMarina de Tavira


5 Examples of Ads & Landing Pages That Have Perfected Post-Click Optimization

More than 96% of ad clicks don’t convert, and that’s largely in part because too many digital marketers don’t focus enough on post-click optimization. They focus primarily on pre-click strategies instead, which results in non-converting clicks. Dedicating more time to optimize the post-click experience can drastically change the outcome of your campaigns by turning ad […] Read more at PPCHero.com
Tags: Seo, Search, Conversion Rate Optimization


CCI probing Google’s abuse of Android market dominance: report

Anti-trust watchdog the Competition Commission of India (CCI) is looking into accusations that Google is abusing its Android mobile OS to block rivals, reports Reuters. The CCI’s case is similar to the one Google faced in Europe last year, which led to a mammoth $5 billion penalty by the... ...
Tags: Travel, Google, Android, Mobile, Europe, News, Internet, Government, Search, Regulation, Alphabet, Handsets, Reuters, CCI, Competition Commission of India CCI, Anti-trust


PPC Conversion Tracking

Need some convincing about why you should be utilizing conversion tracking in your ppc campaigns? Then, look no further, PPC Hero is here to help! Read more at PPCHero.com
Tags: Seo, Ppc, Search, Basic Ppc Strategies, Conversion Tracking, Basic Ppc


The #1 Way to Take Your PPC Strategy from Average to Expert

Explore how online user behavior is a crucial component of being able to take your PPC strategy from average to expert! Read more at PPCHero.com
Tags: Seo, Ppc, Search, Ppc Strategy


AccuraCast’s Search & Display Predictions For 2019

Just a month into 2019 and the year has already started with a bang! Here’s what we expect 2019 has in store for search and display marketing: 1) Improved ad personalisation with artificial intelligence When thinking about AI, it’s easy to start picturing walking, talking, sci-fi movie-style robots. In truth, it’s far less cinematic – but just as exciting! We’re talking about innovations that allow you to automate personalisation at scale. 59% of customers say tailored engagement based on past...
Tags: Google, Facebook, Siri, Seo, Search, Search Engine Marketing, Display-advertising, Alexa Google


Paid Search Competitor Strategy – A Negative Keyword Twist

Learn how we developed our competitor strategy by creating a safe space for a competitor search campaign and here’s a hint, it involves a lot of negatives! Read more at PPCHero.com
Tags: Seo, Search


JustDial would like to become a query and answer platform: VSS Mani

JustDial has reported a net profit after taxes of Rs 57.3 crore, up 100.5% YoY and 18.5% QoQ for the quarter ended December 31, 2018 (Q3FY19). Its Cash and Investments stood at Rs 1,441.6 crores as on December 31, 2018 as compared to Rs 1,085.3 crores as on December 31, 2017 and Rs 1,358.5 crores... ...
Tags: Travel, Mobile, News, Internet, Search, Classifieds, Mani, JustDial, Earnings Dec-18


Supporting the military community for whatever’s next

In August 2018, Google made a commitment to veterans, military spouses, and service members transitioning to civilian careers. At that time, we announced a job search experience that uses military occupational specialty codes to connect service members and veterans with open jobs that call for skills developed during their time in service.In the months since, we’ve continued our work to make it even more useful for those who are searching for civilian jobs and the amazing people who support and ...
Tags: Google, Google Search, Search, Army, Kristen, Fort Hood Texas, USO, Grow With Google, Kristen Rheinlander, USO Pathfinder Program


Touchdown! Score with Search and the Assistant for Sunday’s Big Game

As the Patriots and Rams head to Atlanta for Sunday’s big spectacle, you can turn to Search and the Google Assistant to stay-in-the-know and get some help prepping to watch the game. We’re taking a look at real-time Google Trends data to see the top questions and topics people are searching for and scoring some pro tips from the Assistant before kick-off. State-by-State Showdown We can’t say whether it’s fandom driving the searches, but this year’s AFC champs are dominating search interest in mo...
Tags: Google, Top, US, Atlanta, Search, Travis Scott, Brady, Rams, Google Assistant, Big Boi US


Bing Ads Platform Integrating With Yahoo & AOL Search

Microsoft and Verizon Media – formerly Oath – recently announced a new partnership making Bing Ads the single global platform for all search advertising campaigns on the AOL and Yahoo networks. Read more at PPCHero.com
Tags: Microsoft, Yahoo, Seo, Search, Aol, Bing Ads, Yahoo! Search Marketing, Verizon Media


Expanding knowledge access with the Wikimedia Foundation

For 18 years, Wikipedia has been the internet’s encyclopedia, contributing to the vast knowledge available on the open web, and the Wikimedia Foundation has long shared in our mission of making information accessible to people around the world.Our organizations have partnered throughout the years on initiatives that further our joint goals around knowledge access, including making information available through Google Search. Many individual Googlers also show their support for Wikimedia, through...
Tags: Google, Wikipedia, India, Search, Middle East, Wikimedia, Google.org, North Africa, Wikimedia Foundation, Wikimedia Endowment, India Indonesia Mexico Nigeria


Microsoft Windows 10 19H1 Insider Preview test build separates search and Cortana

Microsoft has released a new Windows 10 Insider preview build 18317 (19H1). With this Insider preview, the company has decided to separate Search and Cortana in the taskbar. Microsoft says that this will enable each experience to innovate independently.  Other available Search and Cortana settings have also been split between the two, along with the familiar group policies. Furthermore, the company has updated the search landing page design, enhance search results and integrate Microsoft To-D...
Tags: News, Microsoft, Cortana, Blogging, Search, Windows 10, StartMenuExperienceHost


Redfin Will Launch Real Estate Brokerage and Search Site in Canada in Early 2019

Buyers and sellers in Toronto and Vancouver will soon be able to work with Redfin agents Toronto, Canada – Jan. 14, 2019 (PRNewswire) (NASDAQ: RDFN) Redfin (www.redfin.ca), the next-generation real estate brokerage, plans to launch a national Canadian real estate search site and brokerage service in Toronto and Vancouver by March, with plans to expand to other provinces in the future. “Our goal is to make buying and selling Canadian homes more affordable, with Redfin agents who always put custo...
Tags: Real Estate, US, Toronto, Search, Radio, Canada, United States, Vancouver, Seattle, Broker, Anderson, Redfin, Glenn Kelman, Canadian, Real Estate News, Competition Tribunal


Managing book highlights and excerpts

In the pre-ebook era we didn't have a lot of options for managing book highlights and excerpts. They generally lived on your shelf and if you didn't have that book with you, well, you were out of luck The 2007... [[ This is a content summary only. Visit my website for full links, other content, and more! ]] [Author: Joe Wikert]
Tags: Amazon, Books, Evernote, Kindle, Search, Collaboration, OCR, Book Excerpts, Joe Wikert, Technology Stuff, Book Highlights, Book Notes


Microsoft Bing not only shows child pornography, it suggests it

Illegal child exploitation imagery is easy to find on Microsoft’s Bing search engine. But even more alarming is that Bing will suggest related keywords and images that provide pedophiles with more child pornography. Following an anonymous tip, TechCrunch commissioned a report from online safety startup AntiToxin to investigate. The results were alarming. [WARNING: Do not search for the terms discussed in this article on Bing or elsewhere as you could be committing a crime. AntiToxin is closely s...
Tags: Health, Google, Google Play, Security, TC, Facebook, Apps, Microsoft, Satya Nadella, Tech, Search, Policy, Bellevue, Bing, Microsoft Bing, Child Exploitation


Pick up where you left off on Search

While we’ve probably all turned to Google to settle a bet, often we need more than just a quick answer.You might be looking for information to help you complete a longer-running task, whether it’s meal planning for a new food regimen, researching new stretching routines for post-gym recovery or picking up a new hobby. You might come back to Search to find information on the same topic, hoping to retrace your steps or discover new, related ideas.To help you with these ongoing search journeys, we’...
Tags: Google, Search