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Brands Support Unpaid American Government Workers

We've officially entered the 28th day of the United States' government shutdown. Regardless of one's stance on the issues, it's humbling to see brands stepping up to support the estimated 800,000 government employees that have gone without pay for almost a month now. On January 16th, Kraft opened a pop-up grocery store in Washington DC called "Kraft Now Pay Later". The store will allow furloughed workers to take home a bag of Kraft products (such as their well-known boxed mac & cheese) free of...
Tags: Sem, United States, Washington Dc, Kraft, Pop-up Retail, Kraft Heinz Company, Sergio Eleuterio, Kraft Now, Kraft Now Pay Later Facebook


The 2019 Marketing Technology Outlook Report

Email marketing continues to be the backbone of most marketers’ toolkits, but what other technologies should you consider using to help drive engagement and revenue in 2019? The 2019 Marketing... The post The 2019 Marketing Technology Outlook Report appeared first on Bronto Blog.
Tags: Marketing Strategy, Sem, Email Marketing, Publications


Clix Marketing Blog’s #PPC News & Views: Friday, January 18, 2019

Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views! From the Experts CPC Strategy Google Adds Call-to-action Extensions for YouTube Ads: New customizable CTA extensions for in-stream, bumper, and discovery ads – don’t miss these post – the extensions were tested for driving awareness. WordStream 3 Big Budget Roadblocks (And How to Blast Past Them): Finding the sweet spot when setting a budget can sometimes be tricky. Three realistic cha...
Tags: Google, Content Marketing, Cta, Sem, Ip Address, Audience, Ad Blockers, Bing Ads, Google Adwords, Ppc News And Views, Yahoo Gemini, Pinterest Pinterest, Joe Martinez, PPC News amp, Youtube Ads, Amazon Advertising


Coffee n' Shop

H&M has unveiled their first cafe in London’s Westfield White City store, the fourth worldwide, called “It’s Pleat” . As part of their shopping trip to H&M, shoppers can now sit down for breakfast, lunch or coffee, choosing between healthy meals made from organic, local ingredients and wrapped in compostable packaging. As brick-and-mortar stores continue to lose to the meteoric rise of online shopping, retailers are trying to find new solutions to drive foot traffic. It’s Pleat ...
Tags: London, H&m, Whole Foods, Sem, Innovation, Retail, Food And Drink, Brand Experience, Macro Trend, Integer, Integer.com, Shopper Culture, Shopper Marketing, Shopperculture.com, The Integer Group, Audience Understanding


Give Your LinkedIn Performance a Boost With Group Targeting

Over the last few years, I have continued to watch LinkedIn CPCs rise (especially in the US), which means that CPAs increase as well. For some advertisers, this pattern isn’t sustainable and I have seen B2B advertisers with a lot of potential hang up their LinkedIn hat in search of cheaper leads elsewhere. If you (or a client) is considering cutting back on LinkedIn advertising or throwing in the towel altogether, I have something you need to test before you do anything: Group targeting! Why ...
Tags: US, Linkedin, Sem, Chicago, American Marketing Association, Linkedin Group, Sponsored Content, LinkedIn groups, LinkedIN Ads, CPCs, Microsoft Audience Network, Linkedin Ad Tips, LinkedIn Targeting, Linkedin Ad Targeting, Linkedin Group Targeting, LinkedIn CPCs


#481 Business Lessons for 2019: Interview with Matt Heinz

On today’s episode of the Internet Marketing Podcast, Andy is joined by  Matt Heinz, p rolific author and nationally recognized, award-winning blogger, president and founder of Heinz Marketing to discuss the top business lessons he’s learned over the past 10 years On the show you’ll learn: Why in business, you should always put your values first The best ways to ensure your values are lived and breathed within your business Why you should always put yourself first Why Strategy is about choosi...
Tags: Sem, The Digital Marketing Blog, Internet Marketing Podcast, Andy, Business Tips, Matt, Heinz Marketing, Marketing Tips, Matt Heinz, Business 2019, Business in 2019, Business tips for 2019


Microsoft and Kroger Team up to Take on Amazon

Whether you like or dislike Amazon, there's no doubt that they've disrupted how we approach shopping and it’s forcing other large companies to do the same. Amazon is now expanding offline and rapidly changing the grocery shopping experience presenting new challenges and areas of opportunity for today’s grocers. In 2017 alone, Amazon sold $2 billion in groceries online, which is up 59% year-over-year. It’s estimated that Amazon has of the U.S. online grocery market on lockdown, which...
Tags: Amazon, Microsoft, Satya Nadella, Walmart, Sem, Kroger, Walmart Amazon, Arash Ghaemi Integer Denver


Everything You Need to Know About the New Call to Action Extensions for YouTube Ads

Last month, Google announced that the current . Instead of the overlays, YouTube advertisers will now have to use the new call-to-action extensions. Let’s take a look at how the new extensions look. The extension will appear just under the video ad with a larger, more visible call-to-action button advertisers will now have to drive traffic to your website. Even after the user skips your video ad or watches the entire thing, the call-to-action extension will be visible on the YouTube video p...
Tags: Google, Youtube, Sem, Youtube Advertising, Don, Youtube Ads, Call-to-action Overlays, Youtube Leads Campaign


The Commerce Marketer: Best Moments of 2018, Presented Mullet-Style

Host: Greg Zakowicz, Senior Commerce Marketing Analyst, Oracle Bronto Guest: Variety 2018 was a great year for The Commerce Marketer Podcast. Over 26 episodes, we covered a variety of digital marketing... The post The Commerce Marketer: Best Moments of 2018, Presented Mullet-Style appeared first on Bronto Blog.
Tags: Podcasts, Social Media, Sem, Automation, Email Marketing, Greg Zakowicz


2019 Hot Topics in Data & Insights

The CMA Insights Council sat down just before the start of 2019 to talk about trends and hot topics. We debated what data-driven Canadian marketers should pay attention to as we get into the new year. This lively pre-holiday discussion with data scientists, strategists and research professionals covered a lot of ground, from emerging technology to age-old organizational challenges. Here are five... Read more on the CMA website.
Tags: Sem, Cma, CMA Insights Council


2019 Business & Career Growth Tips From The Internet Marketing Podcast

Whether you run your own digital marketing agency, work for an inhouse marketing department, are just commencing a career in digital, have years of experience, or want to branch out and start something entirely new – We had a wide range of guests on our Internet Marketing Podcast in 2018 sharing their wealth of knowledge and experience about all of the above and more. On each show, we asked our guests to provide their top tip/key takeaway for the audience. Read on to discover the advice they sha...
Tags: Facebook, Business, Podcast, Entrepreneurship, Sem, Va, Entrepreneur Tips, The Digital Marketing Blog, Internet Marketing Podcast, Business Tips, Don, Yext, Brighton Digital, Nathan Hirsch, Digital Careers, Business Tips 2019


Capture more leads and take your email list to new heights in 2019

There’s plenty of focus on boosting conversion rates and increasing average order values in ecommerce marketing, but the reality is that most of your visitors just aren’t ready to buy... The post appeared first on Bronto Blog.
Tags: Sem, Partners, Acquisition, Pop-up


Tracking Embedded YouTube Videos with Google Tag Manager

Wish you could see better data about how users engage with embedded YouTube videos on your website? Sure, Google Analytics will show you how many people visited the page containing your video, but by default you won’t see performance for the video itself without heading over to YouTube Analytics. Thankfully, Google Tag Manager offers built-in triggers allowing you to track performance on a granular level, without having to write a line of code. In this article, we’ll walk through setting up tra...
Tags: Google, Sem, Google Analytics, YouTube Analytics, GTM, Simo Ahava, Google Analytics Once, Analytics Start


Setting Up Your Email Campaigns for 2019 Success

Whether you’re aiming for an ambitious career goal or vowing to eat more vegetables, the new year means new opportunities to better ourselves — and the same holds true for... The post Setting Up Your Email Campaigns for 2019 Success appeared first on Bronto Blog.
Tags: Sem, Email Marketing, Recommendations, Webinars


Sweet tips for Valentine’s Day subject lines

You’ve recovered from the holiday season, and now it’s time to focus on the next big holiday for email marketers: Valentine’s Day. Nearly half of email recipients use subject lines... The post Sweet tips for Valentine’s Day subject lines appeared first on Bronto Blog.
Tags: Sem, Email Marketing, Holiday Marketing


AdWords Express Officially Rolled Into Google Ads

  Over the years I’ve had a couple of opportunities to work with companies that had AdWords Express accounts. Often times they had set up AdWords Express themselves and then moved to regular Google Ads when they outgrew AdWords Express. While the accounts were connected, it always was a hassle to get to one from the other. I won’t spend a lot of time here, but I have never liked AdWords Express personally. It always seemed like a dumbed down version of the product designed to more easily get S...
Tags: Google, Sem, Ppc, Google Adwords, Google Ads, Adwords Express, Smart Campaigns


Shoppers Can Take Action Through Upcycled Food

London bakery chain Gail’s has introduced “waste bread”—a loaf of sourdough bread made from any kind of unsold bread from the day before. The new product is one examples of many brands trying to take action and find new solutions for the growing food waste problem across the UK. With an estimated annual food waste bill of £20 billion, bread counts as one of the main culprits as Brits throw away 24 million slices every day. More retailers and brands have started to tackle this pro...
Tags: UK, London, Sem, Iceland, Salford, Gail, Kellogg, Bread Board, Genevieve Dreyfus Integer London Image Source


Milan: A Destination For Shopper and Flagship Stores

There are many reasons why Milan is sought-after by so many brands. For years it has not only been a modern business hub, but also a popular tourist and shopping destination. In , Milan surpassed Rome, Venice, and Florence as the most-visited city in Italy. In addition, it is the only Italian town that is listed in the top 20 destination cities worldwide according to the Mastercard Global Destination Cities Index 2018 . As a result, Milan is an increasingly attractive location for gl...
Tags: Apple, Amazon, Boots, Milan, Instagram, New York City, San Francisco, Sem, Italy, Norman Foster, Nba, Retail, Howard Schultz, Starbucks, Florence, Brand Experience


Clix Marketing Blog’s #PPC News & Views: Friday, January 11, 2019

Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views! From the Experts Unbounce : Clix’s own, Michelle Morgan points out that there isn’t a one-size-fits-all approach to ad writing, but following some best practices will help make us more successful. Eight tips that can be applied now to your accounts (and shared with your co-workers)! 3Q Digital How to Get Started with Facebook Lead Gen Campaigns: B2B? Jump start your ’19 goals with som...
Tags: Google, Facebook, Sem, Google Analytics, Ideas, Conference, Keyword Research, Ppc News And Views, Ad Copy Strategy, Michelle Morgan, Joe Martinez, Benjamins, PPC News amp, Long Tail Keywords, Facebook Lead Ads, Keyword Research Tools


In Marketing a Service Business, Consider Three Additional Ps

The Big Idea The traditional go-to-market strategy has commonly included, as its cornerstone, the 4Ps of marketing – product, price, place and promotion.  However, today’s economy is a service economy – an industry of intangibles – where the value of the customer experience can only be measured after the service is delivered. Your employees, how your service is... Read more on the CMA website.
Tags: Sem, Cma


#480 Accelerate: Page Speed Optimisation Tips with Fili Wiese

On this week’s episode of the Internet Marketing Podcast, we have a slight change to the usual format, bringing you Fili Wiese’s talk from September’s BrightonSEO conference providing tips for how to speed up your website. Fili is a renowned technical SEO expert, former Google engineer and was part of the Google Search Quality team. He is a regular trainer and speaker at BrightonSEO and offers SEO consulting services at  SearchBrothers.com. On the show you’ll learn: Why page speed is important ...
Tags: Google, Seo, Sem, The Digital Marketing Blog, Internet Marketing Podcast, Page Speed, Fili, Fili Wiese, Page Speed Optimisation


How to Get Pinterest Ads Access as an Agency

Getting account access to your client’s platforms is among the first steps taken to support their advertising initiatives. Although it is should be clear-cut and straight-forward, getting access isn’t always that way. I’m going to provide you with step-by-step directions on how you can gain access to your client’s Pinterest Ads accounts and then some key types for account navigation and sticky points. Getting Access to Pinterest Ads Here are instructions that you can copy/paste to provide di...
Tags: Pinterest, Sem, Agency Newsletter Watch


4 Tips for Facebook Ad Optimization

I’ve been spending a lot of time working in Facebook Ads recently and wanted to share some tips I’ve learned when it comes to improving performance. All of the clients I work with have a conversion goal set up, so these tips will focus on ways I’ve learned to increase the number of conversions and decrease CPL. 1. Segment Your Audience If you are currently targeting all ages of all genders on all platforms and devices in one ad set, you will likely benefit from some segmentation of your audi...
Tags: Facebook, Sem, Facebook Ads, CPL, Facebook Ad Optimization


How to Leverage B2B Lookalike Audiences in the Stages of Your Sales Funnel

Looking back on 2018, one of the more effective audience targets we’ve been able to leverage in our campaigns is Lookalike audiences. If you’re unfamiliar with this targeting strategy, Lookalike audiences provide a way for you to submit a list of users to a platform and have them search for users on their platform who behave similarly; in other words, they “look like” the audience you provided. These can be based on the options available for targeting or other qualities advertisers are unable ...
Tags: Facebook, Sem, Custom Audiences, Facebook Page, LTV


Understanding Price in Lead Generation PPC: It’s Not About the Benjamins

No matter what type of business you run, the price of your offer is always a factor in the buyer’s decision. There are plenty of pricing theories for e-commerce sellers to lean into online, but when the first touchpoint doesn’t reflect the price, these theories can be a bit useless. With lead generation campaigns, most initial calls-to-action don’t have a monetary price. Although we’re not asking for direct purchase, that doesn’t mean that it’s free. There is still a price to be paid, but it’s...
Tags: Sem, Whitepaper, Benjamins, Time When, Time Attention and Information


Amazon Sponsored Products Gets New Targeting Options and a Portfolio Tool

In the midst of the holiday season Amazon released two new features to their search advertisers: new Sponsored Product targeting options and portfolios. We will walk through each in detail and how advertisers can leverage them effectively. Sponsored Product Manual Campaigns Now Able to Target Products and Categories Amazon rolled out changes to both manual and automatic campaign targeting that expand targeting options on Sponsored Product campaigns. Manual campaigns, which previously had onl...
Tags: Amazon, Sem, Merkle, ASIN, Amazon Marketing Services, Categories Amazon, View Sponsored Product, Sponsored Product and Sponsored Brand, Housing all Sponsored Product and Sponsored Brand, Amazon Marketing Advertising Strategy


Roadmap: Five Phases of Digital Eras

Five Phases of Digital Eras Roadmaps directionally guide us when situations are unclear. To guide me, I often used this framework in client work, speeches, and reports. It serves us to see how technology is rolling out in our lives, as Scott Monty said, it could a “chart of your life”. It’s not just for me, it’s for all of us to use in our personal and professional planning. As we approach the anticipated recession, now is a good time to publish this roadmap, as we’ve seen economic condi...
Tags: Digital, Social Media, Nike, Sem, FuelBand, Collaborative Economy, Autonomous World, Scott Monty, Matrix, Google eBay, Digital Eras Roadmaps, IBM Palantir Google Amazon Apple, Apple Google Calm Headspace


Clix Marketing Blog’s #PPC News & Views: Friday, January 4, 2019

Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views! From the Experts 3Q Digital 4 Lessons Being a Camp Counselor Taught Me about Good Client Services: Short of advice on packing bug spray, this clever piece offers really good insight into our industry while making the correlation to being out in the wild. CXL 4 Essential Methods of Session Stitching in Google Analytics: Don’t destroy your data — lean into this thoughtful post and you’ll...
Tags: Budget, Sem, Ppc, Google Analytics, Client relationships, Ppc News And Views, Facebook Advertising, Don, Michelle Morgan, PPC News amp, Event promotion, Client Services, Kristin Palmer, Budget Allocation, Engines Pinterest Three


Snackable News, Curated by CMA's Brand Council #2

How brands intersect with the latest in marketing, advertising, media, technology and privacy, brought to you by the CMA’s Brand Strategy Council Building a digital marketing strategy for your small business Helpful tips from Small Business Owners on how to build a successful and measurable digital marketing strategy. – Shared by Brian Carey, Director Customer Marketing at Rogers... Read more on the CMA website.
Tags: Sem, Cma, Brian Carey, CMA s Brand Council, Customer Marketing at Rogers Read


Protecting personal information: cannabis retailers and purchasers take note

Given the highly sensitive nature of cannabis-related transactions, it is vital that organizations take all necessary precautions to safeguard the personal information of customers. Canadian privacy law requires organizations that undertake commercial transactions using personal information to comply with the Personal Information Protection and Electronic Documents Act (PIPEDA). The CMA’s... Read more on the CMA website.
Tags: Sem, Cma