Posts filtered by tags: Sem[x]


 

Engaging Easter Email Marketing Messages

Every holiday is an opportunity for retailers to connect with shoppers, and Easter is no different. About 60% of Easter shoppers plan to purchase gifts, and half plan to buy... The post Engaging Easter Email Marketing Messages appeared first on Bronto Blog.
Tags: Sem, Email Marketing, Holiday Marketing


Winning B2B Results with Google Search Ads Audience Targeting

This is a guest post by Mary Hartman, Sr. Account Manager at Hanapin Marketing. A whole world of audience targeting is opening up to B2B marketers these days, from , to leveraging Facebook B2B Lookalike audiences . Among all the possible targeting methods, Google Ads audiences may seem a lesser choice. But for many marketers, layering affinity audiences or in-market audiences from Google with search keywords has become a great way to cultivate more qualified leads. Running B2B campai...
Tags: Google, Sem, Ppc, Cms, Guest Post, Philadelphia, Mary Hartman, Bing, Lead Generation, Ctr, Mary, Hanapin Marketing, Google Ads, Pubcon Florida, Facebook B2B Lookalike


Get New Suggestions for Display Targeting with the Google Ads Ideas Tab

Even if you have been running successful display campaigns for quite some time, you most likely want to find new audiences to test for display to expand your reach. We already have the ability to create our own custom intent and custom affinity audiences, but even that well can run dry. If you are running out of new audiences to test, maybe it’s time to let Google’s machine learning help you out. Hold on a second. Calm down! Get a hold of yourself!! I didn’t say give Google more contro...
Tags: Google, Uncategorized, Sem, Gdn, Google Display Network, Google Display, Display Advertising, Google Ads, Gdn Ads, Ideas Tab


What is the Future of Search Marketing?

Search marketing is traditional a bottom funnel tactic. You target paid search terms that catch your leads when their pretty much ready to buy. But what if you could catch people early? What if you could lubricate your funnel with paid search? Today, we’re going to talk about how that’s actually possible. People Don’t Search at the Bottom 95% of people use at least one search channel for top funnel discovery. Subsequently, 94% use search at mid-funnel and 93% at bottom. (Before you ream me for s...
Tags: Business, Marketing, Sem, Conversion, Search Engine Marketing, Don, Marketing Funnel


Clix Marketing Blog’s #PPC News & Views: Friday, March 15, 2019

Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views! From the Experts PPC Hero Diagnose High CPL In PPC Search: Are your costs rising? From reviewing keyword bids to refreshing ad copy, here are things to look at. WordStream 4 Google Display Network Targeting Facts You Need to Know: Our own Director of Client Strategy breaks down crucial Google Display Network targeting facts in this post. Search Engine Watch : Don’t miss this one – i...
Tags: Google, Facebook, Sem, Ppc, Ppc News And Views, Call Only Ads, Display Network, Google Shopping Campaigns, Google Display Network, Don, WordStream, Social Media Examiner, Robert Brady, CPL, PPC News amp, Targeting


Humanizing Retail Technology: Always Start with the Shopper

Technology has become an indispensable part of today’s modern retail environment and if used right, allows brands and retailers to ease or augment a shopper’s path to purchase. But to stay competitive, it seems that many stores are introducing tech with the objective of staying up to date, rather than for the benefits of their shoppers. KPMG summarizes the allure of new retail opportunities: “The new retail world that we have been promised is here. The tools, strategies and technologies require...
Tags: UK, Sem, Kpmg, Kroger, Lukas Quittan Integer London Image Source


Canadian Tech Companies Don’t Scale Well: Is marketing the game-changer?

Three facts should concern Canadian technology companies and their investors: Canada has not produced a single Unicorn* company since 2015 (*enterprises with valuation > $1 bn) Canada’s innovation ranking is 22nd (behind Finland, Sweden, Israel, Norway, Singapore, Belgium and Ireland) – all of which have smaller populations than Ontario Canada ranks behind New York, California and... Read more on the CMA website.
Tags: Sem, Canada, Ireland, Cma, Ontario Canada, New York California, Finland Sweden Israel Norway Singapore Belgium


#489 How to Grow Your Business With Your Customer Journey: Interview with Neil Maclean

On today’s episode of the Internet Marketing Podcast, Andy is joined by Neil Maclean, Digital Marketing Consultant, Coach, and Founder of ShoneyDigital to talk about how to grow your business with your customer journey. On the show, you’ll learn: The importance of building a customer journey Neil’s example of an ideal customer journey The best things we can do with online marketing to make our full customer journey successful Why you need to create a content marketing strategy that delivers va...
Tags: Sem, The Digital Marketing Blog, Internet Marketing Podcast, Andy, Neil, Neil Maclean, Neil Maclean Digital Marketing Consultant Coach


Chrome Extensions Every PPC Pro Should Try: 2019 Edition

Back in 2017, I wrote the post 11 Google Chrome extensions that every PPC pro should try. I would guess that I have used one of those extensions every business day since then. I love Chrome extensions because they’re an easy way to save time and automate some of the mundane or difficult tasks that make up our workdays. (And some extensions are just plain fun!) Since 2017 there have been more and more awesome extensions added to the mix that are worth mentioning, so let’s hop in. Twitter Pixel...
Tags: Chrome, Google Chrome, Google, Instagram, Marketing Strategy, Cisco, Sem, Ppc, Google Analytics, Chrome Extensions, Digital Marketing, Ga, GTM, Search Analytics, Google Analytics Data, Tools & Automation


Guide to Search Engine Optimization and Marketing

With 89 percent of customers starting their buying process from a search engine, it has never been so vital to show up online — especially considering that 75 percent of searchers never scroll past the first search results page. Aside from your business’s profit potential, think about your ideal customer: How hard is it for them to find you? How can you make it easier? The answers lie within search engine optimization (SEO) and search engine marketing (SEM). It’s not enough to have a website or ...
Tags: Business, Seo, Sem, Analytics, Small business marketing, John Habib, Online listings


Marketers: We Don’t Need More Data!

Credits:Photo by rawpixel on Unsplash --> Remember the industry in 2018? You know, last year? Facebook was facing Congress – privacy issues were front and centre. Amazon’s ad growth was making Google look over its shoulder. And we were just one unexpected ad away from unplugging Alexa. And yet! We marketers continued to drone on about the promised and predictable land of... Read more on the CMA website.
Tags: Google, Amazon, Facebook, Congress, Sem, Cma, Alexa And


Clix Marketing is Hiring a PPC Pro!

It’s official: We’re hiring! Clix is seeking an experienced PPC professional who knows Search, Display, Social and Retargeting channels. In addition to having some mad PPC skills, here are a couple more things we’re looking for in our future team member: You’re able to analyze PPC campaigns for performance and strategy to improve clients’ bottom line. You’re able to work as a contributing team member as well a leader to knock strategy implementation out quickly and efficiently. You can make E...
Tags: Sem, Ppc, Agency Life, Ppc Agency, New Hire, Ppc Jobs, Marketing Agency, Digital Marketing Jobs, Search Marketing Agency


Want the perfect commercial? Then make it perfectly imperfect!

Recently, in the aftermath of one of our commercials becoming a viral sensation, I got a call from the director who said he had been contacted by many clients saying “make me something just like that!” As an aside, this short-handing of going straight to the director has always confounded me. Why wouldn’t you go straight to the agency that wrote the script around the killer... Read more on the CMA website.
Tags: Sem, Cma


3 Ways Google Knows What Ads To Show You

In the past year or so there has been a lot of discussion about privacy, tracking, etc. in the online world. But why is all that data being collected in the first place? In short – advertising. Google is an Advertising Company Google had its IPO in 2004, so for nearly 15 years, they’ve been a publicly traded company. As a publicly traded company, one of the main responsibilities is to maximize shareholder value. I won’t go into the details of Wall Street and the stock market, but basically, ...
Tags: Google, Sem, Target, Ppc News And Views, Ways Google, Customer Match, Display Advertising, Ad Preferences, Google Ads, Search History, YouTube history, Advertising Company Google


Getting back to blogging …

Currently working on getting back to blogging after quite some time off. Not sure what I will look at yet, reviews maybe, general advice or opinions, maybe something else. What
Tags: Sem, Thinking


Google Shopping Campaigns Now Include Google Images Placements

  Getting product announcement emails from Google Ads on a Friday is usually a bad sign and the email today was no different. Here is the email in its entirety: TL;DR Google Images is being reclassified from a Search Partner to part of the core search network. For Shopping campaigns that were opted out of Search Partners, this will be a significant change. This only affects Shopping campaigns because they’re the only campaign type with images. Less Advertiser Control Google Images gets a ton...
Tags: Google, Wall Street, Sem, Shopping Campaigns, Google Images, Google Ads, Google Image Search, Search Partners, Search Partner Network, Google Shopping Campaigns Now Include Google


Clix Marketing Blog’s #PPC News & Views: Friday, March 8, 2019

Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views! From the Experts Seer Interactive How to Create a Custom Report in Google Analytics: Step-by-step instructions for Explorer, Flat Table, Map Overlay Reports in this helpful post. Disruptive Media Ghosted By Your Audience? Try These Facebook Engagement Tactics: Feeling unseen and unheard? 10 Facebook engagement tactics to better connect and create engaging relationships with your target...
Tags: Google, Amazon, Facebook, Sem, Ppc, Google Analytics, Reddit, Facebook Ads, Bing, Bing Ads, Ppc News And Views, Google Remarketing, Don, PPC News amp, Pinterest Ads, Amazon Advertising


What Are The Top Challenges Facing the Travel Industry In 2019?

Previously, here at SiteVisibility, we’ve made predictions for some of the major challenges we expected retailers and hotels to face in the year ahead. We had a great response to each of these blog posts with both proving extremely popular and as such, we thought we’d follow up with similar posts for 2019. The travel industry is one that is going through major disruption and so this time round, I’m going to be investigating the top challenges facing the travel industry in 2019. In this blog post...
Tags: Google, Facebook, UK, New York, Microsoft, Wikipedia, New York City, San Francisco, Social Media, Sem, Chicago, Ryanair, Heathrow, Vr, Airbnb, Airlines


Want to trademark a scent, 3D object or hologram? Here’s what you need to know

Under Canada’s new trademark law, which comes into effect on June 17 of this year, companies will be able to trademark a wide range of things, including sounds, scents, tastes, textures, holograms, moving images and more. The possibilities are vast. At the same time, the changes open the door to trolls, and trademark challenges are expected to increase significantly. The good news is... Read more on the CMA website.
Tags: Sem, Canada, Cma


Customer Journey Mapping

Whether you are a Marketer or a Research & Analytics Professional you are likely looking for ways to drive business by improving customer experience.  Customer Journey Mapping has recently become the go-to method for Marketers when trying to understand customer experience and identify pain-points. While this method has been around for some time in the technology sector for UX, for... Read more on the CMA website.
Tags: Sem, Cma, Customer Journey Mapping, Research Analytics Professional


Improve CX and Drive Business Goals through Customer Journey Mapping

Whether you are a Marketer or a Research & Analytics Professional you are likely looking for ways to drive business by improving customer experience.  Customer Journey Mapping has recently become the go-to method for Marketers when trying to understand customer experience and identify pain-points. While this method has been around for some time in the technology sector for UX, for... Read more on the CMA website.
Tags: Sem, Cma, Customer Journey Mapping, Research Analytics Professional


Effective Naming Strategies

Naming can be a difficult and thankless marketing undertaking.  Anyone who has had to name a product or service can attest to how challenging it can be.  Dealing with subjective opinions, tight timelines, managing approvals, trademarking, finding something original, that’s on brand, on strategy that will work in English and French…the list goes on.  Here are some tips... Read more on the CMA website.
Tags: Sem, Cma


How to Manage and Simplify the Arduous Process of Naming a Product or Service

Naming can be a difficult and thankless marketing undertaking.  Anyone who has had to name a product or service can attest to how challenging it can be.  Dealing with subjective opinions, tight timelines, managing approvals, trademarking, finding something original, that’s on brand, on strategy that will work in English and French…the list goes on.  Here are some tips... Read more on the CMA website.
Tags: Sem, Cma


Marketers: we don’t need more data!

Credits:Photo by rawpixel on Unsplash --> Remember the industry in 2018? You know, last year? Facebook was facing Congress – privacy issues were front and centre. Amazon’s ad growth was making Google look over its shoulder. And we were just one unexpected ad away from unplugging Alexa. And yet! We marketers continued to drone on about the promised and predictable land of... Read more on the CMA website.
Tags: Google, Amazon, Facebook, Congress, Sem, Cma, Alexa And


#488 Marketing Rebellion: Why The Most Human Company Wins – Interview with Mark W Schaefer

On today’s episode of the Internet Marketing Podcast, Andy is joined by Mark W Schaefer, internationally-acclaimed speaker, author and college educator, to talk about his book Marketing Rebellion: The Most Human Company Wins and how there’s been a shift in power among brands and their customers.  On the show you’ll learn:  How there’s been a shift in power in terms of brand and customers How customers have become marketers for brands among the rebellion against advertising Why customers alw...
Tags: Sem, The Digital Marketing Blog, Internet Marketing Podcast, Andy, Mark, Mark W Schaefer, General Marketing


Pinterest Shopping Features and Campaigns Come to Life

Pinterest just announced their top trends for March, which is packed full of shopping themed trends such as prom dresses, cleaning products and eye shadows. Regardless of your product types, Pinterest is just made for shopping inspiration. So you can imagine our excitement over their announcement this week of Catalogs and the addition of shopping campaigns to their ad manager platform for all qualified advertisers (you previously had to apply for them). There are many of the Pinterest shoppi...
Tags: Pinterest, Sem, Don, Custom, Pinners, Pinterest Shopping Features


Split ‘Em Up: Tips for Email Subject Line Testing

Red outfit or blue outfit? You’re attending a big event and want to make a great impression from the moment you walk through the door. But you’re stuck on which... The post Split ‘Em Up: Tips for Email Subject Line Testing appeared first on Bronto Blog.
Tags: Sem


Are You Ready for Google Ads Display Network Keyword Migration?

Late last year, Google it would be migrating audience keywords to Custom Intent targeting for Display Network campaigns. You may have noticed the ‘self-migration flow,’ as Google calls it, in your keyword-targeted Display campaigns since December 2018. Now, the deadline for migration is upon us, with Google stating that all ad groups currently using audience keywords will be automatically upgraded next month. Previous communication regarding this migration stated that March 2019 would be the...
Tags: Google, Sem, Google Display Network, Audience Targeting, Display Advertising, Custom Intent, Gdn Custom Intent Audiences, Gdn Keyword Targeting, Google Display Advertising, Google Display Audiences, Google Custom Intent


Using Google Tag Assistant to Test Tracking Setups

Proper tracking is paramount to the success of any PPC campaign. An incorrectly installed conversion tag prevents leads from being counted properly, impacting your ability to bid based on the data. Checking your tracking setups is a crucial step in setting up any campaign, and tracking errors can frequently cause frustration when troubleshooting. Thankfully, the Google Tag Assistant Chrome extension allows you to check that tags are firing properly for Google Analytics and Google Ads, with in-d...
Tags: Google, Sem, Ppc, Analytics, Google Analytics, Tracking, Conversion Tracking, Google Tag Manager, Google Ads, Google Tag Assistant


Google Ads Makes Reporting Easier

When Google switched over to the new ads interface, one of the elements I missed the most was the Dimensions tab. I would use those reports almost every day and found it quick and easy to find the data I needed. With the release of the new interface, the Dimensions tab was replaced with Predefined reports in the Reporting tab. This was a less efficient way to find your data, as you would have drill back down to the data set you were looking at in the Campaigns tab once you were in predefined r...
Tags: Google, Sem, Google Ads, Ad Reporting, Google Ads Reporting, Predefined Reports