Posts filtered by tags: Shopper Marketing[x]


 

Blazing trails: Fyre Festival was actually a huge marketing success, so what went wrong?

There is a lot of discussion about failures coming from the Fyre Festival debacle. Most conversations whisper fraud, or shout customer anger, and yet the fact remains that Fyre’s  marketing was arguably some of the best ever done. The social media strategy was extremely savvy and played on all the Millennial triggers necessary to amplify the message across the entire internet with an average cost of $20,000 for each influencer. If you want to learn more about how the entire affair unfolded, you ...
Tags: Customer Experience, Sem, Netflix, Hulu, Brand Experience, Integer, Integer.com, Shopper Culture, Shopper Marketing, Shopperculture.com, The Integer Group, Audience Understanding, Social Media Strategy, Dennis Wakabayashi Integer Dallas


Galentine's Day and Micro-Holidays

"What is Galentine's Day? It's only the best day of the year." Since Leslie Knope, Deputy Director of Parks and Recreation, uttered these words during an episode of Parks and Recreation in 2010, the birth of Galentine's Day has allowed all women—no matter their relationship status—to get together, usually in the form of a brunch, and celebrate each other. Over the last nine years, brands and retailers have begun to acknowledge the holiday as it gains popularity beyond fans of the sitcom and in...
Tags: Advertising, Holiday, Social Media, Sem, Parks and Recreation, Parks, Consumer Behavior, Brand Experience, Shopper Marketing, Mary Kay, Leslie Knope, GALENTINE


Digital Growth Presentation Available

Last week the Integer Group partnered with Salsify as part of their Digital Growth Webinar Series for the Webinar “Maximizing Your Amazon Advertising Investment with Demand Side Platform." The webinar discussed: –How Demand Side Platform Provides Additional Tools over AMS–How to Take Early Advantage of DSP and Reach More Customers, Faster–How to Make DSP Part of a Comprehensive Amazon Merchandising Strategy Click here to download the presentation.
Tags: Amazon, Sem, Conference, DSP, Webinar, Integer, Integer.com, Shopper Culture, Shopper Marketing, Shopperculture.com, The Integer Group, Integer Group, Salsify, Branding and selling, Amazon Advertising Investment, Ecommce


Fluid Commerce: How Subscription Services Are Changing the Way We Shop

We are a globe filled with online shoppers. And the UK is the world’s third biggest e-commerce market and the world’s second biggest online grocery ordering market. This evolution in shopping behavior has increased the trust and confidence in online ordering and experimentation, giving rise to a new breed of online services: subscriptions. Today, more than a quarter of UK shoppers are signed up to a subscription box, spending more on them than ever before (from £18.49 in 2016 to £56 in 2017), an...
Tags: Amazon, Spotify, UK, E-commerce, Sem, Netflix, Insight, Subscription, Dollar Shave Club, Macro Trend, Integer, Integer.com, Shopper Culture, Shopper Marketing, Shopperculture.com, The Integer Group


New Checkout Study: Health & Wellness

As January rolls into February, shoppers’ resolutions to get in shape or to drop a few pounds might be starting to wane a bit. But one thing is for certain, consumers have never been more savvy or educated about what it takes to live healthier lives; and brands and retailers should be prepared to embrace and support this new lifestyle. To learn more about shoppers approach to diet and health, download the latest issue of The Checkout here. It covers the following topics: —A look at ...
Tags: Health, Research, Health and Wellness, Data, Sem, Insight, Health & Beauty, Macro Trend, Integer, Integer.com, Shopper Culture, Shopper Marketing, Shopperculture.com, The Integer Group, Audience Understanding, The Checkout


Replacing America's Sweetheart

Sweethearts, a longstanding representation of American romance, will not be found on shelves this Valentine's Day. Necco, the company that has been making the iconic candies since 1986, was acquired by Round Hill Investments LLC in May 2018. But when the company entered bankruptcy shortly after, the plant responsible for Sweethearts was shut down and the business sold on to Spangler Candy Company. Spangler assured fans that they will continue production of Sweethearts, but they were unable to ge...
Tags: America, Holiday, Sem, Innovation, Retail, Food And Drink, Candy, Shopper Marketing, Valentines Day, Valentines, Hershey, Reese, GALENTINE, February 14, Round Hill Investments LLC, Spangler Candy Company Spangler


Super Bowl Scramble

With less than a week until the big game, consumers of all kinds are doing the time honored traditional scramble of trying to figure out where they will watch and what they will need to buy to be ready for the big game. This year, 44M consumers will brave being the Super Bowl host while 60.9M attend a party. Collectively, these consumers are expected to spend $81 individually, or $14.8B in total.  But which brand will make it in the basket of these viewers? With many shoppers leaving big game ...
Tags: Football, Advertising, NFL, Sem, Super Bowl, Food And Drink, Ads, Mars, Grocery, Stella, Macro Trend, Integer, Integer.com, Shopper Culture, Shopper Marketing, Shopperculture.com


Coffee n' Shop

H&M has unveiled their first cafe in London’s Westfield White City store, the fourth worldwide, called “It’s Pleat” . As part of their shopping trip to H&M, shoppers can now sit down for breakfast, lunch or coffee, choosing between healthy meals made from organic, local ingredients and wrapped in compostable packaging. As brick-and-mortar stores continue to lose to the meteoric rise of online shopping, retailers are trying to find new solutions to drive foot traffic. It’s Pleat ...
Tags: London, H&m, Whole Foods, Sem, Innovation, Retail, Food And Drink, Brand Experience, Macro Trend, Integer, Integer.com, Shopper Culture, Shopper Marketing, Shopperculture.com, The Integer Group, Audience Understanding


Milan: A Destination For Shopper and Flagship Stores

There are many reasons why Milan is sought-after by so many brands. For years it has not only been a modern business hub, but also a popular tourist and shopping destination. In , Milan surpassed Rome, Venice, and Florence as the most-visited city in Italy. In addition, it is the only Italian town that is listed in the top 20 destination cities worldwide according to the Mastercard Global Destination Cities Index 2018 . As a result, Milan is an increasingly attractive location for gl...
Tags: Apple, Amazon, Boots, Milan, Instagram, New York City, San Francisco, Sem, Italy, Norman Foster, Nba, Retail, Howard Schultz, Starbucks, Florence, Brand Experience


A Cinderella Tale for the Cleaning Category

When you think about influencers, the first things to come to mind probably aren’t “deep cleaning” or sponges selling for thousands on ebay, but that’s the level of power and influence that @MrsHinchHome has captured on Instagram. A 28-year-old newlywed from Essex, Mrs. Hinch—Sophie Hinchcliffe—decided to start her @MrsHinchHome account in March of this year to highlight the new interior design in her home as well as to share her daily cleaning routine. Through her personal style...
Tags: UK, Advertising, Social Media, Sem, Influencers, Shopper Culture, Shopper Marketing, Airwick, Hinch, Social Media Influencers, Minky, Mrs Hinch, Essex Mrs Hinch, Sophie Hinchcliffe, Zoflora Lenor


What Bookstores Reveal about Consumers

Some might say that turning the page of a physical book is an experience that cannot be replicated by a digital screen. The same could also be said for the experience of purchasing a book in a brick-and-mortar store compared to online (which for some is just a click in an online shop while they’re in their pajamas at home). When the Kindle launched in 2007, many panicked and wondered what was going to happen to the printed page. There were even talks of bookstores being wiped out within 10 year...
Tags: Ebooks, Ecommerce, China, Kindle, Sem, Beijing, Insight, Retail, Macro Trend, Integer, Integer.com, Shopper Culture, Shopper Marketing, Shopperculture.com, The Integer Group, Shopping Behavior


Autumn in Italy Is Changing and So are Shopping Habits

Italy has not been experiencing its typical autumn weather. For the past two years, weather has been hot and sunny into September and even October, and consumers are taking note (and adjusting their shopping behavior accordingly). One of the industries that is more affected by this prolonged hot weather is textile and fashion. “People are wearing light garments until the beginning of November and then they decide to wait for Black Friday or even Christmas sales,” noted Patrizia Bolzoni, General...
Tags: Fashion, Shopping, Sem, Hsbc, Italy, Ibm, Integer, Integer.com, Shopper Culture, Shopper Marketing, Shopperculture.com, The Integer Group, Audience Understanding, Shopping Behavior, International Trends, Retail Strategy


Alexa Everywhere

Microchip manufacturer Qualcomm has teamed up with Amazon to put its voice assistant, Alexa, into more wireless headphones. Their newly developed chips will make it easy and cost effective for headphone brands to integrate Alexa into their products, allowing customers to use the assistant wherever and whenever they want.This is just the just latest innovation with Alexa this year—earlier this year, Amazon launched Fire TV Cube, the first streaming device integrating Alexa. This push into headpho...
Tags: Amazon, Ecommerce, Technology, Sem, Innovation, Insight, Voice, Qualcomm, Alexa, Macro Trend, Shopper Mindsets, Integer, Integer.com, Shopper Culture, Shopper Marketing, Shopperculture.com


Alcohol Innovates with eCommerce in Mind

The world’s first flat wine bottle is here. Garconwines has launched a flat, plastic wine bottle to solve a big issue with home delivery—wine bottles not fitting through the narrow slot in the front door/mailbox. It's a win win for shoppers, brands and retailers as it holds the same amount of wine as a normal bottle and can be used by producers for their online orders. Wine isn't the only one changing the game to reach shoppers. As people in the U.K. are going out less, drinking more at home an...
Tags: Ecommerce, Alcohol, E-commerce, Sem, Innovation, Food And Drink, Wine, Integer, Integer.com, Shopper Culture, Shopper Marketing, Shopperculture.com, The Integer Group, Audience Understanding, Digitail®, Branding and selling


Local Traditions Unleash Halloween Joy for Residents and Retailers

Des Moines, Iowa residents are gearing up for another year of their unique Halloween tradition known as Beggars' Night. A tradition residents celebrate on October 30th each year in lieu of the typical festivities observed by most of the country on October 31st.  The city and surrounding areas have spent the last 80 years putting a twist on the candy fueled fun by creating a tradition that’s as unique as the people who call this place home.    Google “Des Moines Beggars' Night” and you’ll find a...
Tags: Google, Holiday, Sem, Walgreens, Retail, Food And Drink, Consumer Behavior, Shopper Mindsets, Integer, Integer.com, Shopper Culture, Shopper Marketing, The Integer Group, Audience Understanding, Shopping Behavior, DES MOINES Iowa


IoT: The Next Big Shopper Battleground

It’s no secret that the IoT (Internet of Things) has been increasing its critical mass over the past few years. It started slowly, in a very stealthy way: lightbulbs, smart wearables and speakers. Now, the IoT is gaining momentum, making its way into everyday products like refrigerators, doorbells, thermostats and cars. It’s seeping into every facet of our lives. And, with Amazon’s Echo Auto announcement (which brings Alexa into the car), the war for dominance of the IoT is quietly being waged. ...
Tags: Internet Of Things, Technology, E-commerce, Sem, Iot, Sam, Alexa, Integer, Integer.com, Shopper Culture, Shopper Marketing, Shopperculture.com, The Integer Group, Shopping Behavior, Google Amazon, Branding and selling


Are You Voting? Your Favorite Brand And Retailer Wants You To

Some of the most recognizable brands in the world are joining forces in an effort to increase voter turnout on November 6th. Major companies like Walmart, Patagonia and Lyft have come together in a bi-partisan coalition named ‘Time to Vote’ to fight political apathy in a time when voter participation has reached historic lows . The group’s efforts have manifested in a number of ways: Snapchat is allowing users to register to vote through its app, Walmart created a website to help people get inf...
Tags: Lyft, Research, Nike, Walmart, Sem, Levis, Macro Trend, Shopper Culture, Shopper Marketing, Walmart Patagonia


Tribal Warfare: Nike’s Shocking New Ad Campaign

Give credit to Nike for still being able to shock America. On Labor Day, the popular shoe brand celebrated the 30th anniversary of its “Just Do It” slogan with a controversial new commercial. The ad featured Colin Kaepernick, who’d become one of the most polarizing figures in sports by taking a knee during the national anthem. The Reactions By day’s end, social media was buzzing with reactions—not all good. Some were burning their shoes in protest. #Nikeboycott became a hashtag on Twitter. By Tu...
Tags: Advertising, Colin Kaepernick, America, Nike, Sem, Tribal, Joe, Shopper Mindsets, Integer, Integer.com, Shopper Culture, Shopper Marketing, Shopperculture.com, The Integer Group, Audience Understanding, Branding and selling


New White Paper: The Next Generation of Retail Brand Trackers

As the retail environment and shopping behavior continue to evolve, traditional brand trackers have become great enablers of mediocrity. Tracking brand commerce health helps companies better navigate the new retail reality of integrated commerce. In our latest white paper, we review how to assess brand commerce health, better understand modern shoppers, select key performance indicators that work best for you brand and how to implement tracking technology. Click here to download The Next Generat...
Tags: Sem, Insight, Retail, Consumer Behavior, Integer, Integer.com, Shopper Culture, Shopper Marketing, Shopperculture.com, The Integer Group, Audience Understanding, Shopping Behavior, Store Experience, White Paper, Brand Tracker, Brand Tracking


New White Paper: The Next Generation of Retail Brand Trackers

As the retail environment and shopping behavior continue to evolve, traditional brand trackers have become great enablers of mediocrity. Tracking brand commerce health helps companies better navigate the new retail reality of integrated commerce. In our latest white paper, we review how to assess brand commerce health, better understand modern shoppers, select key performance indicators that work best for you brand and how to implement tracking technology. Click here to download The Next Genera...
Tags: Sem, Insight, Retail, Consumer Behavior, Integer, Integer.com, Shopper Culture, Shopper Marketing, Shopperculture.com, The Integer Group, Audience Understanding, Shopping Behavior, Store Experience, White Paper, Brand Tracker, Brand Tracking


Service Design Week Addresses CX

The CX revolution is underway. Transformation is happening everywhere, and service design finds itself at the center of this storm. Service Design Week starts tomorrow in Boston and Integer's own Dennis Wakabayashi is delivering a Keynote on C-Suite Centricity: The CX Impact on Enterprise Performance.  This keynote address will inspire attendees to reach for higher results with their current CX programs by looking at CX at the strategy from an entirely different perspective. Dennis will unpack ...
Tags: Boston, Sem, Conference, Dennis, Integer, Integer.com, Shopper Culture, Shopper Marketing, Shopperculture.com, The Integer Group, Branding and selling, Servicedesignweek, Service Design Week, Dennis Wakabayashi


Are You Voting? Your Favorite Brand And Retailer Wants You To

Some of the most recognizable brands in the world are joining forces in an effort to increase voter turnout on November 6th. Major companies like Walmart, Patagonia and Lyft have come together in a bi-partisan coalition named ‘Time to Vote’ to fight political apathy in a time when voter participation has reached historic lows . The group’s efforts have manifested in a number of ways: Snapchat is allowing users to register to vote through its app, Walmart created a website to help people get inf...
Tags: Lyft, Research, Nike, Walmart, Sem, Levis, Macro Trend, Shopper Marketing, Walmart Patagonia


IoT: The Next Big Shopper Battleground

It’s no secret that the IoT (Internet of Things) has been increasing its critical mass over the past few years. It started slowly, in a very stealthy way: lightbulbs, smart wearables and speakers. Now, the IoT is gaining momentum, making its way into everyday products like refrigerators, doorbells, thermostats and cars. It’s seeping into every facet of our lives. And, with Amazon’s Echo Auto announcement (which brings Alexa into the car), the war for dominance of the IoT is quietly being waged. ...
Tags: Internet Of Things, Technology, E-commerce, Sem, Iot, Sam, Alexa, Integer, Integer.com, Shopper Culture, Shopper Marketing, Shopperculture.com, The Integer Group, Shopping Behavior, Google Amazon, Amazon 's Echo Auto


Powerful Discounters

Grocery discounters are on the rise and shoppers are hungry for quality discount options. This is leading classic retailers to create more value centric options. For example, supermarket giant Tesco has launched Jack’s in the UK, a sub-brand designed to go head-to-head with the increasingly powerful discounters. With a focus on British produce and own label products, Jack’s is an attempt to stem the flow of shoppers to —at 13%, their combined share has doubled over the past five years. Dave Le...
Tags: UK, Tesco, Aldi, Sem, Retail, Lidl, Grocery, Jack, Macro Trend, Integer, Integer.com, Shopper Culture, Shopper Marketing, Shopperculture.com, The Integer Group, Audience Understanding


Tribal Warfare: Nike’s Shocking New Ad Campaign

Give credit to Nike for still being able to shock America. On Labor Day, the popular shoe brand celebrated the 30th anniversary of its “Just Do It” slogan with a controversial new commercial. The ad featured Colin Kaepernick, who’d become one of the most polarizing figures in sports by taking a knee during the national anthem. The Reactions By day’s end, social media was buzzing with reactions—not all good. Some were burning their shoes in protest. #Nikeboycott became a hashtag on Twitter. By ...
Tags: Advertising, Colin Kaepernick, America, Nike, Sem, Tribal, Joe, Shopper Mindsets, Integer, Integer.com, Shopper Culture, Shopper Marketing, Shopperculture.com, The Integer Group, Audience Understanding, Branding and selling


Corporate Social Responsibility Pops Up at Retail

Coffee chain Costa Coffee has announced it will roll out a “chatty cafe” program in more than 300 branches across the U.K.. The program aims to facilitate more human interaction in a digitally saturated world by having designated tables where people can meet and talk to strangers. The "chatty cafe" initiative puts Costa Coffee among a group of retailers who are tackling wider issues in society’s wellbeing in addition to their core offerings. And many are doing so in a smaller, more local fashio...
Tags: Coffee, Sem, Retail, Lidl, Food And Drink, Costa, Brand Experience, Point Of Sale, Integer, Integer.com, Shopper Culture, Shopper Marketing, Shopperculture.com, The Integer Group, Exclusive Retail, Store Experience


Tackling the Straw Ban

As plastic is moves into focus for lawmakers and the public, brands have started to bring new solutions to more aware and activist shoppers. While retailers like Tesco and hotel chains like Marriott are actively banning plastic, others are now feeling pressure to finally act and create more sustainable and ethical products. Embracing this challenge can open up possibilities for new and exciting innovations that not only drive commerce but make a difference in the world. For example, beverage co...
Tags: Design, Diageo, Tesco, Sem, Insight, Marriott, Food And Drink, Macro Trend, Integer, Integer.com, Shopper Culture, Shopper Marketing, Shopperculture.com, The Integer Group, Audience Understanding, Straws


The Barriers to Growth for eGrocery in APAC

The rise of eCommerce has undoubtedly penetrated the APAC market, and grocery stores are no exception. While there has been success in the market for grocery eCommerce, this level of growth is not the case for everyone. The variation across APAC markets isn’t difficult to observe. South Korea leads the pack with eight percent market share of online grocery, while Japan and China follow close behind with market shares of seven percent and five percent, respectively. Other countries in Asia, howe...
Tags: Ecommerce, Asia, South Korea, Japan, China, Research, E-commerce, Sem, Malaysia, Food And Drink, Grocery, Macro Trend, Shopper Mindsets, Integer, Integer.com, Shopper Culture


The Role of D2C in an Evolving Commerce Market

For many years, direct-to-consumer (D2C) was the unicorn aspiration of brand and marketing managers in the western world. Having people care enough about a product to seek it out online was a tease that compelled  many brands to collectively waste billions in investigating a way to have a direct commercial relationship with your customer. The goal was obvious. Cut out the middleman. Access full margin, data, and consumer information. Create a reason for that expensive, under-performing website ...
Tags: E-commerce, Sem, Koala, Integer, Integer.com, Shopper Culture, Shopper Marketing, Shopperculture.com, The Integer Group, Audience Understanding, Digitail®, Retail Strategy, Branding and selling, Wylie Fowler


The Most Glamorous Milan Shopping Center Uses Family-Friendly Experiences to Attract BTS Shoppers

The CityLife Shopping District — opened at the end of last year — is the largest commercial area in Italy and one of Europe’s most extensive. It was designed by the famous Zaha Hadid Architects Studio and provides shoppers with a innovative shopping experience and environment. This summer, it is tapping into the power of kid request and family experiences to attract shoppers during the summer (back-to-school shopping) months, when Italians typically empty towns to go on holiday. From July throug...
Tags: Europe, Technology, Milan, Shopping, Sem, Lego, Italy, Interactive, National Geographic, Brand Experience, Integer, Integer.com, Shopper Culture, Shopper Marketing, Shopperculture.com, The Integer Group