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Tumblr's Web Traffic Has Dropped From 520 Million Page Views in December 2018 To 370 Million Page Views in February This Year Following Adult Content Ban

Tumblr's ban on pornography and adult content has led to an estimated fifth of its users deserting the platform. From a report: Tumblr's ban on pornography and adult content has led to a fifth of its users deserting the platform, figures reveal. The ban, which came into effect on 17 December, provoked a backlash from users who claimed it would penalise sex-positive, LGBT and NSFW art communities. Visits to the Tumblr website fell from 521 million in December to 437 million in January and 370 mil...
Tags: Tech, SimilarWeb Tumblr

Tumblr traffic dropped by nearly 100M views the month after it banned porn

Tumblr’s ban on adult content is costing it dearly. In December, we reported on news of Tumblr invoking the nuclear option and banning pornography and other adult content from the popular blogging platform. A month later, it had lost more than 100 million views — a 17 percent decline in just 30 days. According to data from web analytics firm SimilarWeb, Tumblr’s problems started, predictably, with its adult content ban. In December, it was flying high, with approximately 521 million pageviews th...
Tags: Startups, Tumblr, Insider, SimilarWeb Tumblr