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Facebook and Google might get walloped by the thousands of small businesses impacted by the coronavirus, but their massive ad businesses will come out stronger in the end

Facebook and Google will take a revenue hit as the thousands of small businesses that they rely on for advertising cut back spending amid the coronavirus, but ad buyers say they'll come out stronger long term. Wall Street firm Pivotal Research Group expects Facebook's 2021 revenue to be down 20% to 25% while Google's will decline 15% to 20%. Facebook acknowledged that its ad business would be impacted by the spike in usage of messaging apps that aren't as lucrative as its newsfeed and stories ...
Tags: Google, Amazon, Facebook, Instagram, Trends, Washington State, Alphabet, SMB, Hippo, McCann Worldgroup, Alex Schultz, Pivotal Research Group, Craig Atkinson, Wpromote, Mothner, Mike Mothner


PandaDoc introduces new template-driven editor to ease sales doc production

PandaDoc, a sales-focused document automation startup, announced a new web-based document production editor today that allows sales teams to quickly generate proposals and contracts from design templates. The templates give a consistent and professional look to these documents, which might otherwise be produced in a word processor like Word or Google Docs. While customers are free to customize these any way they like, the templated approach means these businesses don’t require a designer to crea...
Tags: Startups, TC, Marketing, Tech, SaaS, Cto, PitchBook, SMB, PandaDoc, Serge Barysiuk, Barysiuk, Rembrandt Venture Partners PandaDoc


Vimeo’s new app helps small businesses create professional social videos

Vimeo signaled last year its plans to move further into the social video creation and editing space with its acquisition of short-form video editor Magisto. Today, the company is unveiling the results of its work in the months following the deal’s close with the debut of Vimeo Create. The new app includes a set of video creation tools aimed at small businesses and marketers looking to tell their stories using social video, but who lack the resources, time or budget to invest in video producti...
Tags: Apple, Social, Mobile, Apps, Video, Small Business, Marketing, Tech, Vimeo, Social Video, Lightricks, Facetune, SMB, Magisto, Video Editor, Video App


Which Tax Regulation Change(s) Will Have the Greatest Impact on SMBs?

Topher Reynoso: The introduction of ICHRAs present the biggest new opportunity for SMBs from a tax perspective. These allow employers to reimburse employees for health-related expenses, including individual market premiums. This means the employer can, with consultation from his or her CPA, can write off these reimbursements as business expenses. This may not lower payroll tax liabilities the way group health insurance would, but it can certainly still be a savings for an employer. In light of t...
Tags: Business, Money, Medicare, Right Now, Pennsylvania State University, SMB, Topher, TCJA, Topher Reynoso, Federal Income Tax Withholding Social Security, Will Lopez, University of Washington @GustoHQ, Pavel Ignatov Shutterstock


Easy Steps to Measure Your Marketing In 2020

Tracking the right metrics is crucial. Marketing campaigns take a lot of brainstorming and planning before the campaign goes live. The execution phase isn’t a walk in the park either. After all this, how does one go about measuring the effectiveness of the marketing campaign? How can you tell which areas need improvement and which ones you should pay attention to because they convert more? One word: analytics. Having ongoing analytics helps you create an overview of the general state of the publ...
Tags: Business, Sales & Marketing, Google Analytics, Right Now, Wright, SMB, KPI, Tobias Foster


Small Businesses Lag Trading Across Borders, Increase Your Cash Flow, Top Cybersecurity Concerns and Other Things Entrepreneurs Need to Know

. {display:none !important;} .ezoic-ad {min-height: 10px !important;} .tagdiv-type iframe {display:none !important;} 14 Things Small Business Owners Need to Know   1—Barriers to Cross-Border Growth As the world continues to shrink and more and more companies embrace doing business cross-borders, the Visa Global Merchant eCommerce Study reveals that small businesses face bigger hurdles than mid-sized and big businesses. Sadly, despite the rapid growth of cross-border commerce, man...
Tags: Business, UK, Budget, Bank Of America, Css, Google Analytics, Square, OnePath, Square Register, Harvard Business Review, ADP, Wix, Jesse Dorogusker, Compliance, Kabbage, Forrester


Here’s why so many fintech startups are loaning to small businesses

Everyone wants to lend to small businesses, as the fintech boom continues to bring constituent players closer together in feature-terms. Thinking broadly, the rising focus on small-business lending amongst B2B fintech and finservices companies feels directionally similar to the rise of consumer-oriented fintech startups adding banking-like features last year. This week, several stories underscored the growing appetite for lending to small companies, including news that Goldman Sachs is “close to...
Tags: Amazon, Startups, TC, Finance, Tech, Goldman Sachs, Goldman, Kabbage, SMB, Divvy, Square Capital, CNBC Amazon


Data-Driven Marketing | How To Build And Execute An Effective Data Strategy

Marketing teams often hear a mandate from their CMOs: “Be data-driven.” That’s because the pressure is on for marketers to utilize the myriad data sets at their disposal to meet the ever-higher customer experience bar. But as a CMO, do you know exactly what you’re asking of your employees when you give this mandate? And does your team know what you mean? I’ve seen countless instances of this rallying cry (usually given by CMOs prior to the start of a new fiscal year) turn into a whimper 12 month...
Tags: Marketing, CMO, Measurement, SMB, Small business marketing, Data-driven, Data Strategy, CMO advice


SEO 101 Episode 374: January 2020, A Mighty Month of Google Changes

Summary of SEO 101 Episode 374 This week J ohn and Ross discuss how Google’s made a few changes this month. It started with the January 2020 Core Update followed by the rolling out of a redesigned desktop search result experience and Google’s latest business purchase of Pointy. John and Ross discuss all of this and more, and finish up answering SEO questions from listeners. NOTE: If you like to receive our show notes straight to your inbox, sign up to our SEO 101 Podcast Show Notes Newslett...
Tags: Apple, Google, Wtf, Seo, John, Ross, Seo Podcast, Uncategorised, Ryan Miller, Chambers of Commerce, Danny, Jan, Facebook Group, Google Google, SMB, Google Updates


2020 Trends That Will Empower Entrepreneurs

The end of 2019 marks the start of a new decade as entrepreneurs across the world wade further into uncharted waters. We are entering into a new era of digital transformation as companies are constantly searching for ways to enhance their operations and optimize products through emerging technologies. But which of these trends are just buzzwords, and what do entrepreneurs and small businesses need to know to get ahead in the year ahead? Rise of the Gig Economy  This upward trajectory is offe...
Tags: Business, Entrepreneurs, Trends, Right Now, SMB


Digital Marketing In 2020 | 7 Reasons Why Small Businesses Need It

Let’s start this with a statistic that should by itself be enough to have any small business owner invest in digital marketing. According to RetailDive , 87% of buyers start searching for products to buy online. Eighty-seven. It’s a massive market size to not be a part of, and definitely, the biggest reason why you should invest in digital marketing. Nevertheless, here are 7 more reasons along with tips on how exactly to do it.  1. Digital marketing helps small businesses build lasting cus...
Tags: Google, Amazon, Facebook, Wales, Youtube, Marketing, Digital, US, Linkedin, GMB, Digital Marketing, SMB, CPL, Ann Smarty, Google Analytics Google, Keap


It’s Getting Harder to Hire, Latest Facebook Stats, Marketing Mistakes to Avoid, New Products Unveiled at CES and Other Things Entrepreneurs Need to Know

. {display:none !important;} .ezoic-ad {min-height: 10px !important;} .tagdiv-type iframe {display:none !important;} 16 Things Small Business Owners Need to Know   1—Hiring Challenges Grow in Tight Labor Market Not surprisingly, the challenge of recruiting and retaining talent has increased by 22% since last year, according to findings from the latest Small Business Trends report just released by small business financing company Guidant Financial. The report’s findings are based ...
Tags: Apple, Amazon, Facebook, Business, UK, Walmart, Ces, Bureau of Labor Statistics, Sprint, Air, MacBook Air, Yougov, Qi, Omni, Nestpick, Belkin


4 Ways Your SMB Can Invest in Technology

By Kayla Matthews   Spurred by new breakthroughs, technology is growing at a rapid pace, reshaping the way customers shop and how businesses are run. Right now, technology is more important than ever for small and medium businesses. If you want your SMB to stay competitive, you’ll need to take advantage of the latest developments. Here are 4 different ways that your SMB can invest in technology. 1. Mobile-Friendly Web Presence Mobile traffic dominates the web — by almost any measurement, custo...
Tags: Branding, SMB, Tech/Stats, Kayla Matthews, Rodion Kutsaev, Technology Investment Technology


Main Street Businesses Expect Growth to Continue in 2020

According to the Principal Financial Well-Being Index, small businesses are expected to continue their growth into the next year. Employers have also grown increasingly optimistic over the past six years with close to 30% seeing an increase in year over year growth and financial improvement. Main Street Businesses in 2020 Small businesses are expecting to stay in growth mode over the next year while investing to stay competitive in a tight U.S. labor market. According to the index, despite re...
Tags: Sales, Friedrich, SMB, Small Business News, Small Business Growth, Amy Friedrich, U S Insurance Solutions at Principal


6 Ways for Small and Medium Businesses to Capitalize on the Thanksgiving Weekend Holidays

The day after Thanksgiving marks the start of the official holiday shopping season with Black Friday, Small Business Saturday, and Cyber Monday all stacked up one after the other. While Black Friday and Cyber Monday are typically associated with large businesses and corporations, that doesn’t mean small and medium businesses (SMBs) can’t take advantage of them too, particularly as a tie-in to Small Business Saturday, which is tailored specifically to benefit smaller local businesses. The key is ...
Tags: Post, Business, San Francisco, Sales & Marketing, Chicago, Detroit, Right Now, SMB, Horsley, Spoton, Ways for Small and Medium Businesses, Popular Items SMB, RJ Horsley, SpotOn Transact LLC


Grow Your Business | Use Effective Thought Leadership Techniques

Entrepreneur John Rampton is seemingly everywhere, writing articles about how workers can better manage their time and increase productivity for top-tier publications. Rampton, founder and CEO of the payment processing company Due, knows what it means to go from being virtually unknown to becoming an industry thought leader through writing, blogging, and staying active on social media. Done correctly, this kind of thought leadership can be a home run for a brand—small businesses, in particula...
Tags: Marketing, Business Growth, Research, Edelman, Thought Leadership, Growth Hacking, John Rampton, SMB, Rampton, Edelman LinkedIn


A Guide to LinkedIn for Small Businesses, Tech Bargains Abound, Best College Towns for Startups and Other Things Entrepreneurs Need to Know

17 Things Small Business Owners Need to Know   1—A Small Business Guide to LinkedIn LinkedIn is the definitive social media platform for the professional community, says Headway Capital. But while 30 million companies have LinkedIn profiles, many small business owners continue to resist or delay signing up. Who needs another social media network, right? Especially one targeted for use during work hours! Wrong. Headway Capital says LinkedIn is less a social media network than an all-round profe...
Tags: Facebook, Business, Minnesota, Adobe, Wordpress, US, Godaddy, Linkedin, Intel, North Dakota, Iowa, Pwc, Nvidia, Dell, Alienware, Dolby Vision


The Unique World of Franchise Marketing [Guide Sneak Peek]

Posted by MiriamEllis Image credit: Dion Gillard Can franchises make good digital marketing agency clients? There are almost 750,000 of them in the US alone, employing some 9 million Americans. Chances are good you’ll have the opportunity to market a business with this specialized model at some point. In this structure: The Franchisor grants permission to others to operate under its trademark, selling approved goods and services supported by an operating system and marketing. The Franchis...
Tags: US, Seo, SMB, MiriamEllis, Orangetheory, MiriamEllis Image, Dion Gillard


Chat Bots: Funnel-Blasting Automation for #CONVERSION

Chatbots are cool. They can totally rock marketing programs. They require deep thinking and strategy. AND…chatbots are confusing as heck and can seem like a huge risk. At the same time, chat bots are not rocket science. It’s time for on-the-fence marketers to explore the new world of bots to see where they can fit into powerful integrated marketing campaigns. Our CMO Susan Wenograd has been vocal about chatbots since 2018 during their initial wave after release and has detailed her own use cases...
Tags: Facebook, Instagram, Seo, Facebook Messenger, Giphy, CVR, SMB, Susan Wenograd, Facebook Lead Ads, Daniel Threlfall, Organic social, LLA, Facebook Ads Suite


Magento begins to integrate more deeply into the Adobe stack

When Adobe acquired Magento, the e-commerce platform aimed at SMBs, last May for $1.68 billion, you knew it would only be a matter of time before the company would begin integrating its new purchase into the Adobe technology stack. Today, at the MagentoLive customer conference in Amsterdam, Magento announced some new integrations with Adobe. Perhaps the most important piece is that Magento tools are beginning to take advantage of the Adobe intelligence layer they call Sensei. They are using Sens...
Tags: TC, Cloud, Ecommerce, Adobe, Marketing, Tech, Artificial Intelligence, Magento, SMB


Empowering the underdog: Q&A with Tom Klein, CMO at Mailchimp

Visibility isn’t easy. Especially when you consider the sheer volume of options that customers have today. Searching “water bottle” on Amazon returns 60,000 results. “iPhone case” returns 50,000. Even “gold birthday balloons” gives us 9,000. To make their brand known, businesses are turning to Instagram ads, sponsored content, Google AdWords, influencers, Snapchat filters and more. Yet, there is one channel that has stood the test of Internet time, still bearing the scars to prove it. That chann...
Tags: Apple, Google, Amazon, Instagram, Uncategorized, Advertising, Brand, CMO, Fast Company, Mailchimp, Forbes, Klein, SMB, Mail Chimp, Ben Chestnut, Tom Klein


Global Payments to buy TSYS for $21.5 bln

Global Payments agreed to buy TSYS in a deal valued at $21.5 billion. Global Payments will own 52 percent of the combined company, while TSYS will have 48 percent. The combined company will create a payments leader, providing software and technology to both merchants and financial institutions. Jeff Sloan will be CEO of the combined company. PRESS RELEASE Global Payments and TSYS Combine to Form Leading Pure Play Payments Technology Company • Merger of equals creates the preeminent technology-en...
Tags: Trends, Atlanta, United States, M&a, Brazil, SEC, North America, Financial Services, GPN, Tss, Board, Atlanta Georgia, Asia Pacific region, EBITDA, Sloan, North America Europe


Mailchimp expands from email to full marketing platform, says it will make $700M in 2019

Mailchimp, a bootstrapped startup out of Atlanta, Georgia, is known best as a popular tool for organizations to manage their customer-facing email activities — a profitable business that its CEO told TechCrunch has now grown to around 11 million customers, is on track for $700 million in revenue in 2019. To help hit that number, Mailchimp is taking the wraps off a significant update aimed at catapulting it into the next level of business services. Beginning later this week, Mailchimp will start ...
Tags: Amazon, Facebook, Ecommerce, Enterprise, Instagram, Advertising Tech, Marketing, US, Tech, Paypal, Square, Mailchimp, Shopify, TechCrunch, Chestnut, Atlanta Georgia


New Research: Trends Every Growing Small Business Needs to Know

Sponsored Post Great news for any small business looking to get ahead: Salesforce Research has just released the Third Edition Small & Medium Business Trends Report, sharing data and observations from more than 2,000 small and medium business (SMB) owners and leaders from around the world. The research report digs into the challenges and goals of SMB executives, analyzes how demographics shape the SMB experience, and covers the role of technology in satisfying customer expectations. Which chall...
Tags: Sponsored, Sales, Startup, Salesforce, Dreamforce, SMB, Salesforce Research


Small Business Week Events & Deals, Good News for Women Entrepreneurs, Solving Your Cash Flow Problems, Cleaning Up Your Finances and Other Things Entrepreneurs Need to Know

Small Business Week kicked off Sunday. In honor of the week we are going to do post two Things Entrepreneurs Need to Know this week.   18 Things Small Business Owners Need to Know By Rieva Lesonsky   1—SBA Events Here are some activities you can participate in, sponsored by the Small Business Administration (SBA): Participate in the FREE National Small Business Week Virtual Conference on May 7-8 from 11am-5:30pm ET. This virtual conference will offer exclusive educational webinars, mentoring...
Tags: Amazon, Asia, Business, New York, Texas, Microsoft, Mexico, China, India, New York City, US, America, Los Angeles, Tech, Bank Of America, Canada


55% of Small Business Owners Would Pay for their Data in a Ransomware Attack

Businesses value their data so much more than half will pay cyber criminals to get it back. The AppRiver Cyberthreat Index for Business Survey says 55% of small businesses will pay in the event of a ransomware attack. And willingness to pay increases to 74% for larger small businesses. In fact, 39% say they will pay almost any price. Ransomware Statistics This is not surprising because the annual price of cybercrime is costing small businesses more with each passing year. The Better Business ...
Tags: Facebook, Instagram, Youtube, Sales, Cto, Wagner, SMB, David Wagner, Small Business Operations, Better Business Bureau BBB, AppRiver, Zix Corp, Index for Business Survey, Data Management Ransomware


How Mom-and-Pop Shops Can Thrive, Should You Wake Up at 4 AM Every Day?, How to Retain Your Best Employees and Other Things Entrepreneurs Need to Know

18 Things Small Business Owners Need to Know By Rieva Lesonsky   1—AI & Email Incorporating AI into your email marketing can help you drive higher conversion rates and sales, although it’s worth mentioning that email marketing in the U.S. already has a high ROI median at 122%—that’s four times higher than social media, direct mail, and paid search, according to the Direct Marketing Association and Demand Metric. Connext Digital explains why marketers should take advantage of Artificial Intelli...
Tags: Apple, Amazon, Utah, Business, Microsoft, Etsy, Washington, Ebay, America, Siri, Fema, Tim Cook, Poland, Kazakhstan, Vietnam, Bahrain


Tips for Entrepreneurs to Announce Their Small Businesses to the World

By Smith Willas The road to becoming for entrepreneurs is not an easy one, there are times when you have to walk the line. Your grit and perseverance got you to start your own small business, now it’s time to swallow some frogs and leap a few steps further. All ace entrepreneurs know the strengths and weaknesses of their brand before pitching it to their target audience. You could use the SWOT analysis to analyze the traits of your small business and plan its marketing strategies accordingly. On...
Tags: Business, Startup, United States, Kevin Systrom, Start, Right Now, SMB, Gary Vaynerchuck, Direct Marketing Association, Smith Willas


4 Top Affiliate Marketing Tips, How to Create Successful Social Media Campaigns, How to Write a Business-Winning Proposal and Other Things Entrepreneurs Need to Know

19 Things Small Business Owners Need to Know By Rieva Lesonsky   1—Private Sector Small Business Employment Increases By now you’ve all seen the jobs report. But what about small businesses and their contributions? According to the ADP Small Business Job Report in March very small businesses (1-19 employees lost) 9,000 jobs, small businesses with 20-49 employees gained 14,000 jobs, for a net gain of 6,000 small business jobs. Take a look at the infographic from ADP below for more stats.   2—...
Tags: Amazon, Facebook, Business, UK, Instagram, Australia, Youtube, Mexico, France, Germany, India, Ukraine, Star, Canada, Bureau of Labor Statistics, United States


5 Ways to Ensure Your #SmallBiz “Sparks Joy”

By Marie Rosecrans Like much of the American public, I can’t get enough of Marie Kondo — and that’s evident with one look at any cabinet, closet, and drawer in my house. The expert organizer and Netflix sensation has a built a loyal following through her trendy KonMari method, which consists of gathering together all of one’s belongings and then keeping only those things that “spark joy.” Kondo’s practice has inspired memes of every stripe and generated both praise and vitriol, but her underlyin...
Tags: Business, Sales & Marketing, Netflix, San Francisco Bay, Right Now, Marie Kondo, Kondo, SMB, Marie Rosecrans Like, Salesforce Marie Rosecrans, Oracle Peoplesoft Evolve, Primavera Marie