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What’s the cost of buying users from Facebook and 13 other ad networks?

Julian Shapiro Contributor Share on Twitter Julian Shapiro is the founder of BellCurve.com, a growth marketing agency that trains you to become a marketing professional. He also writes at Julian.com. More posts by this contributor Which types of startups are most often profitable? Founder Stories: Webflow’s Y Combinator Journey This post reveals the cost of acquiring a customer on every ad channe...
Tags: Column, Amazon, Bing Ads, Digital Marketing, E-commerce, Facebook, Food, Google, Google Ads, Instagram, Internet traffic, LinkedIn, Marketing, Online Advertising, Photo Sharing, Pinterest


10 things in tech you need to know today

Good morning! This is the tech news you need to know this Wednesday. Google announced a huge gaming initiative: A Netflix-like video-game streaming platform named Stadia. The service is intended to run high-resolution blockbuster games on any device that runs Google's Chrome — from smartphones and tablets to computers and TVs. Google unveiled a new controller for its Stadia gaming service on Tuesday, which connects to Google's data centers and pairs with whichever device the game is being ...
Tags: Google, Facebook, UK, Samsung, Trends, Tesla, EA, Snapchat, Netflix, Aclu, New Zealand, Ubisoft, Stephen Collins, Alexa, Trump, Facebook Twitter


Snapchat admits its age verification safeguards are effectively useless

Snap executives Stephen Collins and Will Scougal were grilled by UK lawmakers on Snapchat's age-verification process. Collins admitted that the system is effectively useless in stopping underage users from signing up to the Snapchat app. He said the systems might catch underage users out if they try to sign up via a web browser — but admitted the mobile app is more popular. Two top Snap executives were grilled by a UK parliamentary committee on Tuesday about failures in Snapchat's age-verific...
Tags: UK, Stanford, Samsung, Trends, Snapchat, Labour, Evan Spiegel, Collins, Stephen Collins, Lucas, EMEA, Breck Bednar, Ian Lucas, Digital Culture Media and Sport Committee, Will Scougal, Snapchat Collins


Snapchat could soon let you play games in between your selfies

If a new report is accurate, Snapchat will be getting an integrated gaming platform in April. The platform will feature mobile games form third-party developers, and one publisher is already signed on. The post Snapchat could soon let you play games in between your selfies appeared first on Digital Trends.
Tags: Mobile, Gaming, News, Trends, Social Media, Snapchat, Mobile Gaming, Cognac, Free To Play


Snapchat Said to Launch Gaming Inside Its App

Snapchat is set to unveil a mobile gaming platform for its app at a partner event next month, according to a new Cheddar report. The platform will allow developers to distribute games within Snapchat’s app, according to the report. Snapchat didn’t immediately respond to a request for comment. Snapchat’s corporate parent Snap is set to […]
Tags: News, Snapchat, Snap, Snapchat Said


Firework officially launches a short-form video storytelling app, backed by Lightspeed

Facebook usage declined for the first time in a decade, while video-centric apps like TikTok are being touted as the future of social media. Entering this redefined playing field comes Firework, a fast-growing social video app whose clever trick is something it calls “Reveal videos” – a way for creators to take both horizontal and vertical video in one shot from their mobile device. Video viewers can then twist their phone as the video plays to watch from a new perspective and see more of the sc...
Tags: Facebook, Japan, Hollywood, Linkedin, Tech, Snapchat, Fox, Mountain View, Jeffrey Katzenberg, Lightspeed, Sxsw, Redwood City, Vincent Yang, Meg Whitman, Grenier, Stanford MBA


Snap Stock Climbs After Analyst Upgrade Citing Reduction in Snapchat’s ‘Seedy Influencer Content’

Shares of Snapchat parent Snap rose over 10% Thursday — to a six-month high — on an upgrade by a Wall Street analyst who’s turned bullish on the stock, in part because the app has shifted away from “clickbait/seedy influencer content” to more premium-produced content. In a note Thursday, BTIG Research analyst Rich Greenfield upgraded […]
Tags: News, Snapchat, Snap, BTIG Research, Rich Greenfield


Snap spikes after Wall Street's most bearish analyst becomes its most bullish (SNAP)

Snap shares were up more than 6% early Thursday on the back of an upgrade from BTIG's Rich Greenfield, a long-time bear.  Greenfield raised his rating to "buy" and his price target to $15 —nearly 50% above where shares settled Wednesday. Greenfield previously had a Wall-Street low price target of $5 — now he has the highest. Watch Snap trade live. Long-time Snap bear Rich Greenfield flipped from being Wall Street's most bearish Snap analyst to its most bullish.  The BTIG analyst raised his r...
Tags: Samsung, Trends, Snapchat, Evan Spiegel, Snap, Greenfield, Rich Greenfield, Jeffries, BTIG, Bloomberg Snap, Brent Thill, Wednesday Greenfield


You May Have Forgotten Foursquare, But It Didn't Forget You

nj_peeps shares an excerpt from a report via Wired: [Foursquare cofounder Dennis Crowley says the company is working on a new game.] Think Candyland, but instead of fantasy locations like Lollipop Woods, the game's virtual board includes place categories associated with New York City neighborhoods. There's a Midtown Bar, a Downtown Movie Theatre, Brooklyn Coffeeshop, Uptown Park, and so on. As in Candyland, you move your game piece forward by drawing cards. But in Crowley's version, the cards ar...
Tags: Google, Facebook, Nbc, New York City, Samsung, Tech, Snapchat, Candyland, Tripadvisor, Dennis Crowley, Crowley, Jeff Glueck, Midtown Bar, Brooklyn Coffeeshop Uptown Park


'Our value proposition goes beyond the Amazons and Nikes of the world': Snap is going on the charm offensive with a splashy presence at SXSW

Facebook, Twitter and YouTube have been fixtures at SXSW for years while Snap has been on the sidelines. But with a dedicated space on Rainey Street, string of speaking engagements, and brand partnerships with HBO and Amazon, the self-labeled camera company is going all out for the first time. "We are focused on connecting with our partners and deriving inspiration from other startups here," Jeff Miller, Snap's global head of creative strategy, told Business Insider.   The move signals that th...
Tags: Google, Amazon, Facebook, Hbo, Trends, ROI, Snapchat, Evan Spiegel, Morgan Stanley, Cannes, Sxsw, Miller, El Chapo, Facebook Twitter, HuffPost, Amazon Studios


The National Association of Secretaries of State Is Urging Social Networks to Avoid TurboVote

Social platforms including Facebook, Twitter and Snapchat turned to TurboVote to help drive voter registration prior to the 2018 midterm elections in the U.S., but the National Association of Secretaries of State would prefer that they turn elsewhere in the future. Nonprofit organization Democracy Works created TurboVote in 2012 with the aim of simplifying the...
Tags: Advertising, Snapchat, Facebook Twitter, National Association of Secretaries of State, Social Pro Daily, Nonprofit organization Democracy Works


What ephemeral messaging is good for

A few years ago, a friend of mine, Nico Sell (who runs the Defcon kids' programming track r00tz) asked me to join the advisory board for her startup, Wickr, which does "ephemeral messaging," a subject that is greatly in the news with Facebook's recent announcement of a new kind of "ephemeral messaging" option. I was very skeptical when Nico asked me to join Wickr's advisory because I thought that it wouldn't work: if I don't trust you and I send you a message, even a disappearing message, y...
Tags: Facebook, Post, News, Privacy, IM, Snapchat, Opsec, Department Of Justice, Ephemeral Messaging, Trump, Nico, ROSSI, Wickr, Nico Sell, Emily Dreyfuss, Automating Opsec


A top Amazon Studios exec talks about why it puts a huge focus on experiential marketing and reveals how it will push its 'Lord of the Rings' series

Business Insider caught up with Michael Benson, head of marketing at Amazon Studios, at SXSW this week. Benson said that experiential marketing was a huge part of Amazon Studios' overall marketing plan, because it helps audiences build relationships with characters and stories from its shows. He also teased Amazon's plans for its highly-anticipated "Lord of the Rings" series, calling it "one of the biggest investments we'll make in marketing." AUSTIN, TEXAS — Retail powerhouse Amazon launched...
Tags: Amazon, Facebook, Hollywood, Disney, Trends, Tesla, Snapchat, David Tennant, Michael Sheen, Business Insider, Sxsw, Benson, Jen, Amazon Studios, Jennifer Salke, Carnegie Deli


Instagram founders say losing autonomy at Facebook meant “winning”

Rather than be sore about losing independence within Facebook, Instagram co-founder Kevin Systrom told me it was an inevitable sign of his app’s triumph. Today at South By South West, Systrom and fellow co-founder Mike Krieger sat down for their first on-stage talk together since leaving Facebook in September. They discussed their super hero origin stories, authenticity on social media, looming regulation for big tech, and how they’re exploring what they’ll do next. Krieger grew up hitting...
Tags: Apple, Amazon, Social, TC, Mobile, Facebook, Apps, Instagram, Elizabeth Warren, Tech, Snapchat, Palo Alto, Policy, Regulation, Aol, Bravo


A top Amazon Studios exec talks about why it puts a huge focus on experiential marketing and how it will push its 'Lord of the Rings' series

Business Insider caught up with Michael Benson, head of marketing at Amazon Studios, at SXSW this week. Benson said that experiential marketing was a huge part of Amazon Studios' overall marketing plan, because it helps audiences build relationships with characters and stories from its shows. He also teased Amazon's plans for its highly-anticipated "Lord of the Rings" series, calling it "one of the biggest investments we'll make in marketing." AUSTIN, TEXAS — Retail powerhouse Amazon launched...
Tags: Amazon, Facebook, Hollywood, Disney, Trends, Snapchat, David Tennant, Michael Sheen, Business Insider, Sxsw, Benson, Jen, Amazon Studios, Jennifer Salke, Carnegie Deli, Michael Benson


Amazon Studio's top marketer talks about why it puts a huge focus on experiential marketing and how it will push its 'Lord of the Rings' series

Business Insider caught up with Michael Benson, head of marketing at Amazon Studios, at SXSW this week. Benson said that experiential marketing was a huge part of Amazon Studios' overall marketing plan, because it helps audiences build relationships with characters and stories from its shows. He also teased Amazon's plans for its highly-anticipated "Lord of the Rings" series, calling it "one of the biggest investments we'll make in marketing." AUSTIN, TEXAS — Retail powerhouse Amazon launched...
Tags: Amazon, Facebook, Hollywood, Disney, Trends, Snapchat, David Tennant, Michael Sheen, Business Insider, Sxsw, Benson, El Chapo, Jen, Amazon Studios, Jennifer Salke, Carnegie Deli


Amazon Studio's head of marketing talks about why experiential marketing is a huge focus for its shows, and teases its plans to market the highly-anticipated 'Lord of the Rings' series

Business Insider caught up with Michael Benson, head of marketing at Amazon Studios, at SXSW this week. Benson said that experiential marketing was a huge part of Amazon Studios' overall marketing plan, because it helps audiences build relationships with characters and stories from its shows. He also teased Amazon's plans for its highly-anticipated "Lord of the Rings" series, calling it "one of the biggest investments we'll make in marketing." AUSTIN, TEXAS — Retail powerhouse Amazon launched...
Tags: Amazon, Facebook, Hollywood, Disney, Trends, Snapchat, David Tennant, Michael Sheen, Business Insider, Sxsw, Benson, Jen, McDonald, Amazon Studios, Jennifer Salke, Carnegie Deli


We Are Social’s Monday Mashup #437

Facebook announces host of privacy-focused updates Facebook’s taken a hammering on the privacy front of late, and it’s trying to claw back some trust. In a rather lengthy blog post from Mark Zuckerberg, the Facebook CEO admitted the platform had some credibility issues when it came to privacy (no shit) and announced big changes in its vision and principles. The proposed changes are part of a move towards Facebook being a “privacy-focused communications platform”, with the headline grabber being...
Tags: Facebook, Mark Zuckerberg, Pinterest, Instagram, France, India, US, Seo, Snapchat, Italy, Switzerland, Kylie Jenner, Mashup, Sxsw, Facebook CEO, Mobbie Nazir


New Social Media Advertising Opportunities Outside of Facebook

In this day and age, advertising on social media is practically a must if you want your target audience to see your brand message. With just under $24 billion in ad revenue in 2018, Facebook seems to be the basket that marketers have chosen to place all their eggs. However, it’s critical for marketers to explore new social media advertising opportunities to reach new audiences and diversify their paid media mix. If you are wondering where to spend your ad dollars outside of Facebook, look no fur...
Tags: Facebook, Seo, Social Media Marketing, Snapchat, Social Advertising, Linkedin Dynamic Ads, Pinterest Promoted Videos, Snapchat location ads


How To Create Names Like Facebook, Instagram & Snapchat

Instagram and Snapchat are identical constructions. Each simply substitutes new words from an accepted utility name: Instant Message. Insta & Snap are synonyms for Instant, and Gram & Chat are substitutes for Message.Since Instant Message is already a universally adopted name, you know that Instagram and Snapchat will be accepted as well. If what you’re naming doesn’t map to a two-word generic, break it down into one first.You can do this by re-purposing an unrelated, well-known compound word, a...
Tags: Apple, Instagram, Snapchat, Branding, Facebook Instagram, Igor, Company Names


Snap is going to be grilled by lawmakers following the horrific case of a murder victim's family being taunted over Snapchat

The family of a British teenager murdered in 2014 have received taunting messages on Snapchat purporting to be from his killer. UK member of Parliament Chris Philp raised the issue with Prime Minister Theresa May, saying Snapchat was not handing over vital data about the messages to police. Two senior Snap executives will now be grilled by a parliamentary committee about the case. Chair Damian Collins said it was an "egregious example" of a company failing in its responsibilities. Snap said it...
Tags: Facebook, UK, US, Trends, Snapchat, Theresa May, Times, Lewis Daynes, Damian Collins, Stephen Collins, Snap, EMEA, Breck Bednar, Breck, Chloe, Bednar


Snap is going to be grilled by lawmakers after a murder victim's family was taunted over Snapchat

The family of a British teenager murdered in 2014 have received taunting messages on Snapchat purporting to be from his killer. UK member of Parliament Chris Philp raised the issue with Prime Minister Theresa May, saying Snapchat was not handing over vital data about the messages to police. Two senior Snap executives will now be grilled by a parliamentary committee about the case. Chair Damian Collins said it was an "egregious example" of a company failing in its responsibilities. Snap said it...
Tags: Facebook, UK, US, Samsung, Trends, Snapchat, Theresa May, Times, Lewis Daynes, Damian Collins, Stephen Collins, Snap, EMEA, Breck Bednar, Breck, Chloe


Jeffrey Katzenberg’s streaming service Quibi is doing a show about Snapchat’s founding

Jeffrey Katzenberg and Meg Whitman today announced a slate of new series and projects heading to their forthcoming video streaming service, Quibi. The list includes an origin story to complement Telemundo’s hit show “El Señor de los Cielos;” a music competition show produced by Justin Bieber manager and entertainment exec Scooter Braun; a show from Jennifer Lopez’ company about the power of giving and paying it forward; as well something called “Frat Boy Genius,” which will focus on the rise of ...
Tags: Travel, TC, Mobile, Facebook, Media, Stanford, Disney, Snapchat, Netflix, Mtv, Justin Bieber, Jennifer Lopez, Jeffrey Katzenberg, Evan Spiegel, Kobe Bryant, Streaming Video


If You Always Get the "Storage Almost Full" Message on Your Phone, You Need to Read This

If you're an iPhone user, chances are the following may have happened to you probably one too many times: you're busy scrolling through Instagram or downloading an app when this dreaded "Storage Almost Full" prompt pops up - or the even worse, "Not Enough Storage." Maybe you're like me and you quickly hit one of the two: "Done" and "Not Now," and put off dealing with iCloud storage yet another day. But what do you do when you finally want to face the iCloud storage dilemma head on? Turns out ma...
Tags: Iphone, Iphone Tips, Religion, Snapchat, Digital Life, Don, Tech Tips, Technology & Gadgets


9 Key Discoveries in 2019 Social Media Research

2019 social media research demonstrates that social media usage in the United States has changed A LOT in just a short time. Released hours ago, a new report from my friends at Edison Research and Triton Digital uncovered many statistically significant social media usage patterns that showcase the next wave of shifts in how and why Americans use social media in 2019 (or don’t). The Infinite Dial 2019 report continues the annual research series that consistently produces important findings that ...
Tags: Facebook, Twitter, Pinterest, Instagram, America, Seo, Linkedin, Snapchat, United States, Facebook Messenger, Instagram Facebook, Edison Research, Triton Digital, Facebook Good, Social Media Research, Social Media Consulting


NAMA Digest: Developments at Spotify, RCom, Google, Paytm and more

A quick roundup of the developments in the Indian and international digital, tech and business ecosystem. Developments in the digital ecosystem Spotify has 1 million users in India across both free and premium within a week of its launch, reports Business Standard. SnapChat is beta-testing a... ...
Tags: Travel, Google, Mobile, Facebook, Twitter, Spotify, Elections, News, Internet, France, India, BJP, Walmart, Snapchat, Netflix, Regulation


Snap Reportedly Settled With Multiple Female Employees Who Said Layoffs Targeted Women

Two cost-cutting rounds of layoffs affected hundreds of Snap employees last year beginning in March. While the company, which owns Snapchat, maintains that the majority of these employees were men, a greater number of employees across some teams who worked directly with the company’s top brass and were laid off were…Read more...
Tags: Science, Sexism, Snapchat, Discrimination, Snap Inc, Sexism In Tech


Snapchat testing its app in 5 Indian languages

Oldies still don’t get Snapchat and Indian millennial is too busy with TikTok. Snapchat in an attempt to expand its userbase has launched in 5 Indian languages. This is our first Beta containing eight new languages! If you’re fluent in any languages listed below, try changing your device language to check them out [app description]. Snapchat beta is testing app availability in 8 new languages New Languages– Hindi (hi-IN)– Marathi (mr-IN)– Gujarati (gu-IN)– Punjab (pa-IN)– Filipino (fil-PH)– Vi...
Tags: Business, India, Spain, Snapchat, Punjab, Bharat Market, TikTok Snapchat


Former Snap Content Head Nick Bell Joins Startup Incubator Human Ventures

Nick Bell, just months after leaving Snap as VP of content, has landed at startup-studio incubator firm Human Ventures where he’s focused on “attention economy” digital-content startups and will lead its new L.A. office. In addition, working alongside Bell as co-managing director, Human Ventures has hired Ashlyn Gentry, formerly SVP of commercial growth and strategy […]
Tags: News, Snapchat, Bell, Nick Bell, SVP, Human Ventures, Ashlyn Gentry


Snapchat ‘Secret Life of Pets 2’ Lenses Let Your Dog or Cat Speak Their Minds

What’s your four-legged friend really thinking? Universal Pictures teamed with Snapchat on a unique promo for Illumination Entertainment’s upcoming “The Secret Life of Pets 2” to let Snapchatters get an earful from their furry companions. The studio’s campaign, which launches Tuesday (March 5) on Snapchat, marks the first time Snap has sold a sponsorship for the […]
Tags: News, Snapchat, Universal Pictures, Illumination Entertainment, The Secret Life of Pets 2