Posts filtered by tags: Social Advertising[x]


 

Updated Survey: How Social Media Behaviors Evolved Due to COVID-19

2020 will forever be known as the year that everything changed. A global pandemic, a Presidential election, numerous social justice movements, and more led to a slew of changes to how Americans live their everyday lives… including our social media behaviors. About one month into nationwide lockdowns, our team at Ignite Social Media conducted a survey of over 600 consumers to gauge their opinions on social media marketing tactics and how their social behaviors had changed. Today, we’re announc...
Tags: Facebook, Pinterest, Instagram, Seo, Linkedin, Social Media Marketing, Crisis Management, Announcements, Social Advertising, Social Media Strategy, Social Media Trends, Instagram YouTube, Ignite Social Media, Social Media Stats, TikTok YouTube, COVID


Social Media Organic Reach 2021: Who Actually Sees Your Content

How much value do you currently place on your organic content strategy? What was once the sole focus of social media marketing has nearly become an afterthought as businesses allocate more and more of their budgets into social media advertising. And who can blame them when the networks have forced everyone into a “pay-to-play” world and regularly adjust their algorithms to downplay organic reach. Within the following post, we’re breaking down insights and best practices based on our recent...
Tags: Facebook, Post, Instagram, Seo, Social Media Marketing, Cta, Ugc, Social Advertising, Facebook Marketing, Facebook Instagram, Social Media Strategy, Save Mart, Ignite Social Media, Organic Reach on Facebook, Outer Banks of North Carolina Keep


Tips & Best Practices for Reddit Ads

Advertisers are starting to allocate more of their marketing dollars to Reddit. This year, the platform is expected to hit $212.5 million in ad revenue in the U.S. It’s not at the level of Facebook ($40.76 billion in 2021), however, the year-over-year ad revenue growth is more than double that of Facebook (source: eMarketer, October 2020). Why is that so? Reddit is popular. It’s the #2 ranked News app in the App Store (as of February 21, 2021). U.S. users spend more time in the Reddit...
Tags: Reddit Marketing, Social Advertising


Smartly.io Accelerates Growth in 2020, Empowering Brands to Scale Social Advertising

Company continues to innovate and attract new talent, appointing new CRO NEW YORK — Smartly.io, the leading social advertising automation platform for creative and performance marketers, today reported continued growth and momentum in 2020, significantly increasing revenue year-over-year. Following a majority investment from Providence Equity Partners in December 2019, Smartly.io has continued to help 600+ brands scale […] The post Smartly.io Accelerates Growth in 2020, Empowering Brands to Scal...
Tags: New York, Advertising, Press Releases, Online Media, Social Advertising, Social Media Advertising, Media Buying, Providence Equity Partners, Ad & Media Strategies, Smartly.io, Scale Social Advertising


A Guide to Understanding Ad Policies and Restrictions on Social Media

Social media networks have gained a lot of criticism over the years for what they deem inappropriate or flag as an asset that doesn’t comply with their ad policies and content guidelines. Just earlier this month, The Seed Company by EW Gaze shared how Facebook deemed an image of onions overtly sexualized and restricted their ad from running. Sometimes these are pretty hilarious, but these restrictions are in place for the right reasons… to protect users. With over 13 years of experien...
Tags: Facebook, Instagram, Social Media, Seo, Content Creation, Social Advertising, Social Media Advertising, Media Buying, Social Media Ad Buying, Social Media Ads, Social Media Content, Social media ad policies, Social Media Content Policies, Social Media Copy Writing, LinkedIn Pinterest TikTok


How Will Brands Invest Social Ad Budgets Pulled from the Facebook Boycott?

Facebook is in the midst of a boycott by some large advertisers during this month of July 2020. While Facebook’s stock price hit an all-time high on July 7th, one of the key boycott dates, all is not sunny in Menlo Park. A meeting that same day between Mark Zuckerberg and his team, with key civil rights organizations did not go particularly well. Facebook shared an audit they commissioned, from which The New York Times pulled the line: “With less than five months before a presidential electio...
Tags: Facebook, Mark Zuckerberg, Pinterest, Instagram, Microsoft, Washington Post, India, Seo, United States, New York Times, Gizmodo, Forrester, Social Advertising, Social Media Advertising, Media Buying, Menlo Park


COVID-19 Impact on CPMs is Over; CPMs Rising Again for App Advertisers

Back in March, when the effects of COVID-19 were just beginning to impact the global mobile app advertising market, Consumer Acquisition was one of the first companies to call out that CPMs were rapidly dropping on mobile ad networks like Facebook, Google, Admob, Chartboost, Unity and others. Back then, the company recommended that advertisers front load […] The post COVID-19 Impact on CPMs is Over; CPMs Rising Again for App Advertisers appeared first on Ad Tech Daily.
Tags: Featured, Advertising, Press Releases, Social Advertising, App Advertising, Media Buying, CPM, Ad & Media Strategies, Online Advertising Challenges, Ad Metrics, Ad Operations, Advertising Reports and Studies, Digital Intelligence, Advertising Spend, Consumer Acquisition, COVID-19


Smartly.io Continues Innovation in Social Advertising by Partnering with Snap Inc.

Partnership builds on recent innovations like enhanced creative capabilities and Pinterest offering NEW YORK — Smartly.io, the leading social advertising automation platform for creative and performance marketers, announced its partnership with Snap Inc. as part of its mission to provide brands with a truly multi-channel platform for scaling their social advertising efforts across social channels. The announcement […] The post Smartly.io Continues Innovation in Social Advertising by Partnering w...
Tags: New York, Social Networks, Advertising, Automation, Press Releases, Social Advertising, Digital Marketing, Social Media Advertising, Media Buying, Ad & Media Strategies, Advertising Events, Ad Networks and Platforms, Dynamic Ads, Snap Inc, Smartly, Lens Web Builder


How Ethical is the Usage of Fear in the Marketing Industry?

An online trend has been begging for professional attention since the digitization of the marketing industry – the fear-based marketing strategy. In regard to its effectiveness, some marketers have thrown their support behind the idea while few marketers have disqualified the rarely-used strategy. Join the trending discussion on Quora. Potency aside, what about the legal aspect? Is it legal to coerce consumers online by terrifying them with the consequences associated with a problem or disease?...
Tags: Business, Adwords, Ppc, Volkswagen, Canva, Social Advertising, American Marketing Association, Advertising (Free, Alexandra Gorn, Fear-based Ads, Data Marketing Associations, FTC Volkswagen, Australasian Marketing Journal, Safety of Mentally, Damien Arthur Pascal Quester


Marketing Alcohol – Things to Keep in Mind

Your birthday must be on or before today’s date in 1998 to view this content. If we were advertising or selling alcohol you might see a similar message due to the restrictions put in place for marketing alcoholic beverages. In the US the marketing and advertising of alcoholic beverages and products is regulated by the Tobacco Tax and Trade Bureau (TTB) under the Federal Alcohol Admiration Act (FCC). The legalities surrounding the advertising and marketing alcoholic beverages are put in pla...
Tags: Fcc, US, Seo, Social Media Marketing, Ftc, Social Advertising, Ttb, State, Social Media Strategy, Social Media Agencies, Social Media Marketing Companies, Social Media Marketing Agencies, Advertising alcohol on social media, Alcohol Marketing And Advertising Rules, Marketing Alcohol On Social Media, Tobacco Tax and Trade Bureau TTB


The app that gives agents an edge with today’s fresh listings

Every month, the top five real estate websites receive over 320 million visitors, but half of those visitors are not looking to buy or sell a home. All of the sites feature the same basic listing photos and information and the same impersonal way to connect with agents — but none are geared toward today’s socially driven, tech-savvy millennials.
Tags: Sponsored, Real Estate, Technology, Instagram, Advertising, Marketing, Social Media, Social Marketing, Radio, Digital Advertising, Online Marketing, Lead Generation, Online Advertising, Social Advertising, Digital Marketing, Lead Nurturing


Off-Facebook Activity Launching October 1st

Source: Facebook The off-Facebook Activity tool, also known as “Clear History”, will be launching in the United States on October 1st. The full roll-out should be complete by the end of the year. This tool has been in testing phases for a while and has rolled out in other countries up until this point. Many social media advertisers have been awaiting this news and the potential repercussions that might come from it. What is Off-Facebook Activity? In an effort for Facebook to impro...
Tags: Facebook, Seo, Social Media Marketing, United States, Social Advertising, Social Media Advertising, Facebook Marketing, Social Media Agency, Media Buying, Facebook Advertising, Facebook Users, Social Media Company, Facebook Activity, Social Media Companies, Social Media Advertising Agency, Social Media Marketing Companies


5 Alternative Channels For Your Marketing Mix

The advertising market is crowded. In such a competitive market, with all those brands jostling for space, marketers need to be constantly looking for new and unique opportunities to reach their audience – an alternative way to grab the attention and make a connection. But outside of the major networks already taking up much of your ad spend – Facebook, Google Search, LinkedIn, Amazon, etc – where can you boost your visibility and make an impact? Here we share some ad placements worth c...
Tags: Google, UK, Advertising, Marketing, Seo, Pizza Hut, Starbucks, Hulu, Mobile Advertising, Waterloo, Social Advertising, Paid Advertising, Display-advertising, Proton, Pepsi, Mir


Social Media is now Pay to Play for Ad Agency New Business

Paid social advertising can accelerate the process of attracting qualified traffic and leads. Since 2007, I’ve preached that there was a new model for new business that made the existing model obsolete. Agencies needed a new approach to new business. During the past decade, technology and the rise of social media changed how people communicated. This dramatically impacted business development. Prospects became self-sufficent. Any business information they wanted about a product or service b...
Tags: Google, Facebook, Twitter, Business, Social Media, Content Marketing, Social Advertising, Twitter Linkedin, Lee Odden, New Business Tips, New Business, New Business Trends, Facebook My, Agency Promotion, Ad Agency, Pay-to-play


3 Alternative Paid Social Platforms to Diversify Your PPC Investment

It can be a hassle to go through the process of researching, pitching, and testing a new platform that may not prove its value in the end. This post will review three of the often-overlooked paid social platforms that are worth your consideration. Read more at PPCHero.com
Tags: Social, Seo, Content Marketing, Social Media Marketing, Product Reviews, Ux, Social Ads, Social Advertising, Social Ppc, Paid Social, PPC Opinion, Spotify ads, Quora Ads, Waze Ads, Sponsored Brand Ads


5 Tips for Getting Results when Search Volume Is Low

While a properly managed PPC campaign can work well for most industries, some niches are more difficult than others to see results in. Some products and services just don’t receive a significant number of search queries, particularly in B2B niches where the audience is tightly defined. Perhaps a business maintains highly specialized machinery for industrial settings, or sells software targeted toward C-level individuals in credit unions. Or, the business may only service a narrow geographic are...
Tags: Google, Linkedin, Marketing Strategy, Sem, Ppc, Facebook Ads, Search Advertising, Bing, Social Advertising, Ppc Strategy, DSA, LinkedIN Ads, Google Ads, Facebook Quora, Low Volume


New Social Media Advertising Opportunities Outside of Facebook

In this day and age, advertising on social media is practically a must if you want your target audience to see your brand message. With just under $24 billion in ad revenue in 2018, Facebook seems to be the basket that marketers have chosen to place all their eggs. However, it’s critical for marketers to explore new social media advertising opportunities to reach new audiences and diversify their paid media mix. If you are wondering where to spend your ad dollars outside of Facebook, look no fur...
Tags: Facebook, Seo, Social Media Marketing, Snapchat, Social Advertising, Linkedin Dynamic Ads, Pinterest Promoted Videos, Snapchat location ads


Why Paid Media Must Be Part of Your Social Content Strategy

Since 2013, organic distribution of brand’s social media, especially on Facebook, has taken a hit. Today, brands are lucky to get 3% organic reach on their social content. This decrease in organic reach by platforms has caused a huge spike in brands paying billions of dollars to advertise to see any kind of meaningful results from their efforts. So why should you use paid media to support your social efforts? Reach and conversion are two very important reasons. Importance of Paid Media in Your...
Tags: Facebook, Social Media, Seo, Social Media Marketing, Facebook Ads, Social Advertising, Social Media Advertising, Social Media Agency, Organic Reach, Social Media Company, Facebook Organic Reach, Social Paid Media, Social Media Advertising Agency


Is Facebook Still the Most Effective for Social Advertising?

In the lush landscape of social networking sites, advertisers are left asking themselves which platform will reach their target audience while generating desired business results. It is no secret that Facebook has seen its fair share of scrutiny related to data and security breaches, leading to Mark Zuckerberg answering questions from the Senate commerce and judiciary committees on privacy, data mining, regulations and Cambridge Analytica. Despite recent issues, Facebook advertising usage remain...
Tags: Facebook, Mark Zuckerberg, Senate, America, Seo, Social Advertising, Facebook Marketing, Social Media Examiner, Statista, Social Media Marketing Industry, YouTube Instagram, Ignite Social Media, Facebook Budget Optimization, Facebook Marketing Effectiveness, Facebook Mobile First Video, Facebook Paid Media Ad Placement


Social Ad Spending Report – What You Need to Know

Whether you are still finalizing your social media strategy or hitting the ground running with execution this year, we’ve compiled the following few social media ad spending trends to help guide and inform your social advertising spending in 2019. Social Media Ad Spending Predicted to Grow By 19% in 2019 According to eMarketer’s US Social Trends for 2019, Social Ad Spending is predicted to increase by 19% in 2019, an estimated total of $37B in ad spend. To put this into perspective, eMarket...
Tags: Facebook, Instagram, US, Social Media, Seo, Social Advertising, Content that Converts, Social Ad Spending, Social Media Ad Spending, Social Media Ad Spending Trends, Social Network Ad Spend, Facebook Need Social Advertising Help


3 Ways to Connect Paid Social to Business Metrics

Since our agency started, back in 2007, social media has evolved drastically. There are social channels that have come and gone, hundreds of algorithm changes and just as many new ad units. One of the most exciting advancements the social channels have made is the metrics associated with paid social ads. These metrics have evolved beyond impressions and likes into metrics that impact the business. We will evaluate a few ways to connect those paid media results to business metrics. Mapping Paid...
Tags: Facebook, Seo, Social Advertising, GlobalWebIndex, Connecting Paid Social to Business, Driving Lead Generation on Social, Mapping Paid Social Metrics, Offline Social Conversion, Online Social Conversion, Paid Social Metrics, Ways to Connect Paid Social to Business Metrics, Customer Journey According


Social Media Q4 Earnings Roundup: Holiday Ads + Mystery User Numbers

Ad Revenue “It’s every bit as certain as death and taxes.” (Meet Joe Black, 1998) . . . And I’d add “holiday advertising.” Q4 2018 proved yet again that advertisers ramp up their media budgets in Q4 to get consumers to buy those holiday gifts. Facebook, Inc. (inclusive of its family of products: Facebook.com, Instagram, […]
Tags: Ecommerce, Social Networks, Social Media, Social Marketing, Earnings, Social Advertising, Facebook Inc, Meet Joe Black, Facebook com Instagram


Three Must-Haves for a Successful Conversion Campaign

While social media channels are constantly evolving from algorithm changes to preferred content types, two things in the world of marketing remain tried and true. First, organizations want to drive product sales. Second, they want to acquire new customers. Now that social media is the second-most important channel in the customer journey, we have clients state repeatedly that they are having a hard time justifying the time and [rising] cost of social media. Everyone understands the intrinsic val...
Tags: Seo, Social Advertising, Social Media Advertising, Content that Converts, Driving Conversations on Social, Social Campaign Optimization, Social Paid Media, Social Media Using


Facebook Ad Objectives That Drive Business Results

Facebook offers several ad objectives to drive campaign performance. Within ads manager, Facebook requires advertisers to select an advertising objective. Objectives help clarify the specific goal of your campaign and encourage users to complete an action. There are 3 main categories to assist with the overall goal of your ad. These categories consist of awareness, consideration and conversion. Under each category, you will find specific ad objectives to fit your business goals. Awareness: Obje...
Tags: Facebook, Seo, Facebook Ads, Social Advertising, Facebook Marketing, Ignite Social Media, Facebook Ads Manager, Ad Objectives On Facebook, Facebook ad objectives, Facebook Ads Manager Objectives, Facebook marketing objectives


Ignite Social Media is a Snapchat Certified Partner

We are excited to announce that we are officially a Snapchat Certified Partner! Our in-house media buyers have gone through the certification program that Snapchat offers to be able to provide our clients the expertise of managing campaigns on the platform. What is a Snapchat Certified Partner? If you are not familiar with the Snapchat Certification Partner program, it aims to provide the expertise and in-house talent to help manage campaigns on behalf of marketers. The goal of the program is...
Tags: Seo, Snapchat, Announcements, Snapchat Ads, Social Advertising, Snapchat Marketing, Ignite Social Media, Snapchat Advertising, Snapchat Partner, Snapchat Certified Partner, Snapchat Certified Ad Buyer, Snapchat Certified Advertiser, Snapchat Certification Partner


4 Reasons I Prefer Facebook Ads over Google Ads

4 reasons to think about choosing Facebook ads over Google paid search. Read more at PPCHero.com
Tags: Google, Social, Facebook, Opinion, Social Media, Seo, Ppc, Social Advertising, Google Adwords, Ppc Strategy, PPC Opinion, Ppc Optimizations, Google Search Network, PPC Advice, PPC Platforms


New Report From Unified Identifies “Data Ownership Dilemma” In Social Advertising

Uncovers Data Access, Transparency and Reporting Issues Facing Industry NEW YORK – Unified, the leading social advertising data and intelligence provider, published a report titled “The Data Ownership Dilemma: A Defining Moment For Social Advertising Industry.” In it, Unified explores the challenges associated with the social advertising industry’s existing data management landscape, stemming from the […] The post New Report From Unified Identifies “Data Ownership Dilemma” In Social Advertising ...
Tags: New York, Advertising, Social Advertising, Social Advertising Industry


Clinch Partners with Tapad to Enable Video Personalization at Scale

Partnership Makes Cross-Device Video Personalization Available to Marketers to Improve Engagement, Increase Sales and Enhance the Customer Journey NEW YORK – Clinch, a creative technology company that powers dynamic, personalized video, display, and social advertising, announced a partnership with Tapad, the company reinventing personalization for the modern marketer, to enable brands and marketers to personalize […] The post Clinch Partners with Tapad to Enable Video Personalization at Scale ap...
Tags: Advertising, Video Ads, Display Ads, Press Releases, Video Advertising, Social Advertising, Social Media Advertising, Roas, Tapad, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Ad Networks and Platforms, Display Advertising, Return on Ad Spend, Video Personalization


Facebook Dynamic Creative Tool: A Breakdown and How-To Guide

Facebook's new Dynamic Creative tool uses automation to determine your most efficient creative variations. Say goodbye to tedious, manual A/B tests! Read more at PPCHero.com
Tags: Social, Facebook, Tools, Social Media, Seo, How To, Facebook Ads, F8, A/b Testing, Social Advertising, Ppc Tactics, Facebook Advertising, Split Testing, B2b Lead Generation, Paid Social, Facebook Analytics


See The Forest For The Trees In Facebook’s Cambridge Analytica Problem

Shame on Facebook. The Cambridge Analytica scandal has exposed the social network’s egregious misstep. Here at Forrester, we are furiously fielding inquiries about what this failure to protect user data means. Most questions are immediate and tactical in nature. These questions are certainly pressing so let’s address them. But then let’s discuss the bigger questions that […]
Tags: Facebook, Privacy, Social Networks, Advertising, Marketing, Social Media, Social Marketing, Data, Data Breach, Ad Targeting, Forrester, Social Advertising, Customer Data, User data, Data & Information Protection, Trees In Facebook 's Cambridge Analytica Problem