Posts filtered by tags: Social Media Examiner[x]


 

20 Surprising Social Media Statistics from Social Media Examiner’s 2019 Industry Report

Our friends at Social Media Examiner have released their annual survey on the state of the social media marketing industry, and as always, it provides some fascinating looks into how social media marketers are thinking about social media trends and techniques. You should download and read the entire report — it’s free — and you can get a copy here. Meanwhile, these are the key  statistics that stood out for me in this 2019 edition of the Social Media Marketing Industry Report. First, a couple n...
Tags: Facebook, Twitter, Pinterest, Instagram, Youtube, US, Seo, Linkedin, Social Media Marketing, Snapchat, Facebook Messenger, Social Media Examiner, Edison Research, Social Media Research, Social Media Consulting, Social Media Marketing Industry Report First


In the News: Catching Up with the Small Business Persons of the Year

We’d be remiss if we let National Small Business Week go without mentioning the event’s champions, as it were. Small Business Trends was able to catch up with the duo the U.S. Small Business Administration named the 2019 National Small Business Persons of the Year. They’re Jennifer and Jeffrey Herbert. They own Superstition Meadery, a company they started in Prescott, Arizona, only back in 2012. In our interview with them, we find out the key to their early success in business and you can find ...
Tags: Facebook, US, Sales, Social Media Marketing, Facebook Messenger, Jennifer, Social Media Examiner, U S Small Business Administration, Small Business News, Nextiva, Prescott Arizona, Mike Stelzner, Superstition Meadery, Marc Stoll, Apple Stoll, Jeffrey Herbert


Attention: Social Media Marketing is No Longer Enough for Your Business

I was recently listening to the Social Media Examiner podcast where Mike Stelzner, founder of SME was talking about the launch of his annual report on the state of social media marketing. The nutshell, from what I can remember, is as follows: Facebook use and overall advertising is declining. Sure, it’s still being used but it’s getting harder and harder and more expensive. Twitter is on the decline LinkedIn is being looked at more and more Instagram is way up – especially Instagram stories Yo...
Tags: Google, Facebook, Instagram, Youtube, Sales, Social Media Marketing, Google Adwords, Social Media Examiner, Marketing Tips, Publisher Channel Content, Building Community, Mike Stelzner, SmartHustle, LinkedIn Email, Power of Marketing Automation, Bread of the Week


The Role of Email Marketing in an Omnichannel Strategy

Now is always the time to strengthen your marketing strategy. As numerous new channels and platforms are mushrooming in the digital marketplace, marketers must take an omnichannel approach to drive meaningful interactions with prospects and drive better conversions. Here’s a chart that supports the importance of a cohesive omnichannel approach. This implies that marketers must create a personalized and consistent customer experience irrespective of the platform through which the customer engage...
Tags: Marketing, Email Marketing, B2b, Social Media Examiner, Consumer


Clix Marketing Blog’s #PPC News & Views: Friday, May 3, 2019

Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views! From the Experts Group Twenty Seven The PPC “Dirty Secret” That No One Talks About: Letting the cat out of the bag on this one! It’s time to take Brand Awareness seriously! Search Engine Watch Tips to lower brand CPC for greater profitability: If you’re bidding on brand names, this is worth a read. PPC Hero Visual Search – Could It Be The Next Big Thing? It’s coming…will your account...
Tags: Microsoft, Linkedin, Sem, Ppc, Quora, Facebook Ads, Bing, Visual Search, Cpc, Ppc News And Views, Don, Social Media Examiner, PPC News amp, LinkedIn Microsoft, Google Tag Manager, Tim Jensen


BIGLIST of Top Social Media Marketing Blogs for 2019 and Beyond

The world of Social Media is probably responsible for more innovation in digital marketing over the past 5 to 10 years than nearly any other discipline. From ephemeral story based content to live video to all the things being done with data for more personalized marketing, staying in top of what's real vs. the hype in marketing is increasingly difficult. Top help marketers find great sources of marketing advice, we've curated the BIGLIST of marketing blogs and more recently a marketing blogs ...
Tags: Facebook, Twitter, New York, Instagram, Los Angeles, Social Media, Seo, Linkedin, Social Media Marketing, Snapchat, Karen, Hopper, Social Media Analysis, Don, Jeff, Facebook Instagram


Over 50 Top Social Media Marketing Blogs

The world of Social Media is probably responsible for more innovation in digital marketing over the past 5 to 10 years than nearly any other discipline. From ephemeral story based content to live video to all the things being done with data for more personalized marketing, staying in top of what's real vs. the hype in marketing is increasingly difficult. Top help marketers find great sources of marketing advice, we've curated the BIGLIST of marketing blogs and more recently a marketing blogs ...
Tags: Facebook, Twitter, New York, Instagram, Los Angeles, Social Media, Seo, Linkedin, Social Media Marketing, Snapchat, Karen, Hopper, Social Media Analysis, Don, Jeff, Facebook Instagram


Clix Marketing Blog’s #PPC News & Views: Friday, April 26, 2019

Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views! From the Experts Metric Theory : Great post here – especially the tips for non-responsive leads. CPC Strategy  With 70% of Apple Store visitors using search to find an app, if you’re not already advertising, here’s what you need to know to get started! Search Engine Journal 6 Tips to Boost Your PPC Landing Page Experience: What should you focus on?! Speed, mobile-first design, and ...
Tags: Amazon, Budgeting, Sem, Ppc, Facebook Ads, Apple Store, Metrics, Cpc, Bing Ads, Hero Conf, Ppc News And Views, Social Media Examiner, Michelle Morgan, Search Engine Journal, Joe Martinez, PPC News amp


Clix Marketing Blog’s #PPC News & Views: Friday, April 19, 2019

Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views! From the Experts Search Engine Land Track Quality Score daily with this advanced Adwords script: Here’s a great post! This script will help you measure the impact of your optimizations on a daily basis. WordStream : With costs rising, it’s crucial to not overlook these smart tactics. From trying Messenger campaigns to lookalike audiences – there’s a lot here to save you money. Group ...
Tags: Facebook, Design, Linkedin, Sem, Ppc, Google Analytics, Ad Targeting, Bing Ads, Ppc News And Views, Adwords Scripts, Audience Targeting, Social Media Examiner, Facebook Google, PPC News amp, Ads Manager, Adwords Quality Score


Clix Marketing Blog’s #PPC News & Views: Friday, March 29, 2019

Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views! From the Experts Seer Interactive The Importance of Tracking Conversions on YouTube: There is no question that conversion tracking is vitally important to your client, but when driving leads and conversions with TrueView for action ads — check out this post! PPC Hero : If you manage multiple brands, this post contains thoughtful recommendations that can’t be missed. WordStream 8 Sur...
Tags: Budget, Instagram, Youtube, Sem, Bidding, Stock Photos, Ppc News And Views, Google Facebook, Social Media Examiner, Robert Brady, PPC News amp, Sponsored Content, All Conversions, Tim Jensen, Kenneth Andrew, Facebook Sponsored Posts


Social Media Marketing World 2019: 5 Sessions We Can’t Wait to Attend

Social Media Marketing World. It’s an event, an experience. Something you have to witness to fully appreciate. The speakers are world-renowned. The topics are cutting edge. And the opportunities to meet fellow marketers are invaluable. Last year was my first time attending. And it blew me away. I’d listened to the Social Media Examiner podcast for a while and was familiar with many of the speakers and topics. But I wasn’t prepared for the depth of the conversation and the inspiration the confer...
Tags: Facebook, Instagram, Seo, Social Media Marketing, ANN, Jay, Charlotte, Christopher, Ann Handley, Social Media Examiner, Lee Odden, ZIMMERMAN, Jay Baer, SMMW, Christopher Penn, Mike Stelzner


Elevate Your Digital Influence with this Event

Today’s entrepreneurs must become proficient in marketing. Digital marketing tools include websites, social media, blogs and press releases (PR). Communicating with customers remains an essential part of running a business. The Elevate Your Digital Influence event will teach you how to leverage larger media outlets. And the event will help build relationships with the media. The all-day working event happens at the Providencia Pond Retreat in Issaquah, Washington. The event happens Saturday, Ap...
Tags: Boston, Digital, Toronto, Sales, Atlanta, Chicago, Nashville, Voice, FRANKFURT Germany, Toronto Ontario, Lakewood, Social Media Examiner, Oakland Calif, San Diego Calif, DAYTONA BEACH Fla, Redwood City Calif


Clix Marketing Blog’s #PPC News & Views: Friday, March 15, 2019

Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views! From the Experts PPC Hero Diagnose High CPL In PPC Search: Are your costs rising? From reviewing keyword bids to refreshing ad copy, here are things to look at. WordStream 4 Google Display Network Targeting Facts You Need to Know: Our own Director of Client Strategy breaks down crucial Google Display Network targeting facts in this post. Search Engine Watch : Don’t miss this one – i...
Tags: Google, Facebook, Sem, Ppc, Ppc News And Views, Call Only Ads, Display Network, Google Shopping Campaigns, Google Display Network, Don, WordStream, Social Media Examiner, Robert Brady, CPL, PPC News amp, Targeting


Social Media Marketing World Success Guide

Social Media Marketing World is one of the largest, if not the largest, social media marketing conferences in the world. Michael Stelzner and the crew at Social Media Examiner do an amazing job of putting on this mammoth show each year in San Diego. Getting the most out of the show requires some advance preparation. […] The post Social Media Marketing World Success Guide appeared first on Christopher S. Penn Marketing Blog.
Tags: Travel, Social Networks, Social Media, Seo, San Diego, Conferences, Christopher, Social Media Examiner, Michael Stelzner, Social Media Marketing World


Boston Event Teaches Innovation Through Better Listening to your Customers

Small business owners have always needed to listen to their customers. But with digital technology, it’s become absolutely essential. You need to stay on top of customer engagement. This is because customers now use many platforms to talk about your brand, both the good and the bad. The “Listening to the Voice of the Customer” training workshop by Applied Marketing Science (AMS) will teach you to accelerate innovation through better listening. Better market research provides the key. The AMS co...
Tags: Boston, Toronto, Sales, Atlanta, Frankfurt, Brooklyn, Nashville, Voice, Toronto Ontario, Lakewood, Social Media Examiner, San Diego Calif, Chicago Illinois, John Burns, Boston Mass, Voice of the customer


10 Expert Tips for Improving Your Existing Marketing Strategies

To be an effective marketer in 2019, you need to improve on the basic strategies you already use. It’s no longer enough to simply have a social media strategy or to send out emails periodically. For tips on stepping up your marketing strategies in 2019 and beyond, here are some tips from members of the online small business community. Pay Attention to These Advertising Trends in 2019 The advertising landscape is changing quickly, especially on platforms like Facebook. If you want your message...
Tags: Facebook, Sales, Toprank Marketing, Don, Social Media Examiner, Andy Betts, Caitlin Burgess, Marketing Tips, Morch, Ivan Widjaya, Jenn Herman, Noobpreneur, This Content Marketing Institute, Voy Media, Kevin Urrutia, Stefan Aarnio


Take Your Social Media Marketing to the Next Level with this San Diego Event

If you want to take your social media marketing to the next level, Social Media Marketing World in San Diego is the place to be. From March 20 to 22, the three-day event will have some of the leading experts in social media marketing addressing everything there is to know about these marketing channels. Brought to you by Social Media Examiner, the event attracts more than 100 of the world’s top professionals specializing in social media marketing. This includes experts in the most popular platf...
Tags: Boston, Toronto, Sales, Atlanta, Chicago, Frankfurt, Brooklyn, San Diego, Nashville, Voice, Toronto Ontario, Lakewood, Social Media Examiner, Oakland Calif, San Diego Calif, DAYTONA BEACH Fla


Clix Marketing Blog’s #PPC News & Views: Friday, March 1, 2019

Happy Friday friends, and welcome to this week’s edition of the Clix Marketing blog’s PPC News & Views! From the Experts PPC Hero Google Is Getting Rid Of Average Position! With the focus on impression share, we have all anticipated the inevitable change. Reasons to not panic along with predictions in this post. Search Engine Land 3 ways to lower your Amazon advertising ACoS: Negative keywords play a key role in keeping your ACoS low with Amazon’s advertising platforms. Isolating search t...
Tags: Amazon, Facebook, Sem, Facebook Ads, Ppc News And Views, Conversion Tracking, Social Media Examiner, PPC News amp, Google Ads, Amazon Advertising, Ppc Changes, Analytics For Ppc, CPC Strategy New Amazon Brand Analytics


Upcoming Workshop Focuses on Voice of the Customer

Because of the way in which consumers can now interact with the companies they do business with, listening to their voices is extremely important. The  so-called Voice of the Customer (VOC) remains an excellent way to collect feedback consumers share about their experiences and expectations from a brand. Listening to the Voice of the Customer Workshop will teach you how you can use VOC research to accelerate your marketing efforts. The workshop has a live and interactive format to build skills ...
Tags: Boston, Sales, Atlanta, Chicago, Frankfurt, Brooklyn, Nashville, Voice, Lakewood, Social Media Examiner, Oakland Calif, San Diego Calif, DAYTONA BEACH Fla, University Club, John Burns, Atlanta United States


10 Tips to Help You Make the Most of Your Small Business Advertising

Today’s businesses have more choices than ever when it comes to advertising. You can advertise on social media, use search engines, or even pay your advertising budget to relevant influencers. To make sense of all the options, it can help to get input from businesses who have been there already. Below, members of the online small business community share insights on various forms of advertising. Utilize Outdoor Ads That Are Worthy of Social Media Even old school forms of advertising like bill...
Tags: Google, Facebook, Sales, Startup, Times, Geno Prussakov, Social Media Examiner, Michael Stelzner, Ashley Ward, Ivan Widjaya, Gary Shouldis, Amy Gesenhues, Tom Waddington, Biz Penguin, Christian Zilles, Candice Simons Don


Is Facebook Still the Most Effective for Social Advertising?

In the lush landscape of social networking sites, advertisers are left asking themselves which platform will reach their target audience while generating desired business results. It is no secret that Facebook has seen its fair share of scrutiny related to data and security breaches, leading to Mark Zuckerberg answering questions from the Senate commerce and judiciary committees on privacy, data mining, regulations and Cambridge Analytica. Despite recent issues, Facebook advertising usage remain...
Tags: Facebook, Mark Zuckerberg, Senate, America, Seo, Social Advertising, Facebook Marketing, Social Media Examiner, Statista, Social Media Marketing Industry, YouTube Instagram, Ignite Social Media, Facebook Budget Optimization, Facebook Marketing Effectiveness, Facebook Mobile First Video, Facebook Paid Media Ad Placement


Elevate Your Digital Influence with This Upcoming Event

Digital technology has given small businesses access to all the tools previously only reserved for large enterprises. But having access to these tools does’t guarantee you’ll be good at marketing your business or brand. The Elevate Your Digital Influence event will teach you how to put together a PR plan and leverage your social media presence to increase your influence. Marcelle Allen, owner  of Dreamosity and Lynette Hoy, owner of Firetalker PR will hold an all-day working event on Saturday, ...
Tags: Boston, Sales, Frankfurt, Brooklyn, Nashville, Lakewood, Social Media Examiner, Oakland Calif, DAYTONA BEACH Fla, Walnut Creek Calif, John Burns, Voice of the customer, Small Business Events, Santa Rosa Calif, Issaquah Washington, Burlingame Calif


Clix Marketing Blog’s #PPC News & Views: Friday, February 15, 2019

Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views! From the Experts 3Q Digital New Product? Use These Tips and Tricks for Your Search Launch: Without a keyword history to rely on, you’ll need these 4 tips to ensure a successful product launch. CPC Strategy Amazon Advertising Introduces New-to-brand Metrics: To help advertisers estimate the cost of acquiring new customers, new-to-brand metrics are being rolled out. Take a look at this p...
Tags: Google, Scripts, Big Data, Small Businesses, Linkedin, Sem, Ppc, Personalization, Metrics, A/b Testing, Keyword Planner, Ppc News And Views, Social Media Examiner, Andrea Taylor, Joe Martinez, PPC News amp


10 Tips for Using Google My Business, Voice Search and More to Grow Your Business

There’s more to a successful SEO strategy than adding a few keywords to your website. Tools like Google My Business and voice search are constantly evolving. And that means your strategy needs to evolve too. Here are tips for making use of these tools and improving your small business in other ways as well. Choose the Right Google My Business Category for Your Business Google My Business is one of the most important platforms for any local business to know, particularly when it comes to SEO. ...
Tags: Google, Sales, Social Media Examiner, Marketing Tips, Ivan Widjaya, Carrie Hill, Small Business Growth, Amanda Bowman, Social Media HQ, Voice Search Voice, Biz Penguin, Christian Zilles, Inna Yatsyna, Matt Shealy, Google My Business Voice Search, Philip Verghese


Clix Marketing Blog’s #PPC News & Views: Friday, February 1, 2019

Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views! From the Experts 3Q Digital How to Create a LinkedIn Sponsored InMail Campaign: The responsibility isn’t just on a salesperson to nurture leads – work the funnel by testing out this feature. Disruptive Advertising 8 Google Ads Automated Bidding Strategies and How to Use Them: If you’re going to let Google take the wheel and relinquish control, understand the strategy for each individua...
Tags: Google, Amazon, Facebook, Linkedin, Sem, Ppc, Reddit, Keywords, Ppc News And Views, Social Media Examiner, Robert Brady, PPC News amp, PPC Keywords, Amazon Advertising, Reddit Advertising, Automated Bidding


Consider These Resolutions and Expert Tips for 2019

It’s important to always have goals for your business. And the new year is a perfect time to set some resolutions or achievements you’d like to make going forward. Whether you’re looking to start over or grow an existing business, here are some goals you might consider for 2019, along with tips from members of the online small business community. Plan a New Business from Scratch Maybe your resolution for the new year is to jump into the business world for the very first time. Or it could be t...
Tags: Sales, Management, Social Media Examiner, David Leonhardt, Ivana Taylor, Ileane Smith, Nellie Akalp, Gary Shouldis, Diana Schneidman, Sarah Mannone, Megan Andrew, Oliver Peterson, Rory Whelan


Social Media Marketing: 7 Steps to Make It Work for Your Business

Is social media marketing working for your small business? If you aren’t sure whether social media marketing is really worth all the effort, you’re not alone. According to a recent survey reported in LSA Insider, small and midsize business owners in the survey expressed concern about the ROI of social media marketing, at the same time as they recognize its importance. Some 57% of small and midsize businesses say social media is one of their most important marketing channels; in fact, 30% say it ...
Tags: Facebook, Sales, Social Media, Sales & Marketing, Social Media Marketing, Snapchat, Don, Pew Research, Social Media Examiner, Social Media Social, LSA Insider


Our Top 10 Social Media Marketing Posts of 2018

Throughout 2018 social media marketing has continued to be a source of both opportunity and contention in the marketing world. We've done our best to keep on top of changes as they happen, while offering helpful insight and research-based strategy. We’re very fortunate to a great group of social media marketing professionals contributing to the TopRank Marketing blog, including our CEO Lee Odden, Joshua Nite, Caitlin Burgess, Anne Leuman, and Nick Nelson, among others. To help our blog commu...
Tags: Facebook, Minneapolis, Social Media, Seo, Social Media Marketing, NICK, Toprank Marketing, Josh, Anne, U S Bank, Joshua, Social Media Examiner, Facebook Group, Caitlin, Caitlin Burgess, Social Media Marketing Posts


How to Start a Blog When You’re Not an Expert: 11 Ways to Make it Work

The post How to Start a Blog When You’re Not an Expert: 11 Ways to Make it Work appeared first on ProBlogger. Is it okay to blog about a topic you’re not an expert on? Definitely. I wasn’t an expert blogger when I started ProBlogger, or an expert photographer when I started Digital Photography School.  Even now I don’t consider myself an expert, especially with photography. When I started ProBlogger in 2004 I’d been blogging for a couple of years, but hadn’t been making money from blogging for...
Tags: Blogging, Social Media Examiner, Michael Stelzner, Digital Photography School, Rob Bell, Start A Blog, Digital Photography School Even, Research Post, Rita Morais


Clix Marketing Blog’s #PPC News & Views: Friday, December 21, 2018

Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views! From the Experts WordStream : Clix’s own, Michelle Morgan wraps up a series with a post that shouldn’t be missed by everyone wondering whether to automate their Google Ads bidding. Social Media Examiner How to Measure Your Facebook Return on Ad Spend: As you wrap up your year-end reports and make adjustments to next year’s strategy, this post explains how to accurately report on Faceb...
Tags: Google, Facebook, Sem, Ppc, Automation, Ai, Cpc, Ppc News And Views, Instagram Advertising, Social Media Examiner, Digital Marketing Conferences, Michelle Morgan, PPC News amp, Amazon Advertising Platform, Tim Jensen, Kerri Bonner