Posts filtered by tags: Social Media For Lawyers[x]


 

Announcement: New Email Subscription Service

Recently Google has changed its Feedburner services and eliminated email subscriptions as one of the Feedburner offerings.  Because of this change, I have moved the email subscriptions (though not the RSS) database over to MailChimp.  Those of you that already have subscribed via email in the old system should continue to get updates with each new post here at Construction Law Musings.  If you are not receiving these updates, whether because of an email change or “operator error” on my part, ple...
Tags: Google, Law, Marketing, Construction, Announcements, Feedburner, Chris, Richmond VA, Virginia Construction Mediator, Construction Law Musings, Social Media For Lawyers, Construction Attorney, Email Subscription, New Email Subscription Service


How to Determine Which Social Media Networks Work Best for Your Firm

Originally published on Sept. 9, 2015, and updated on Oct. 3, 2019: One of the most common questions I get from attorneys is how to identify the right social media networks for their firms.  Frankly, it’s not that hard. The most important thing in identifying the right social media platform is to know your target market.   If you don’t know that, then any marketing you are doing anywhere is just a shot in the dark. Once you know the characteristics of your market, you can then focus on the socia...
Tags: Facebook, Law, Social Media, Linkedin, Social Media Marketing for Law Firms, Social Media For Law Firms, Social Media For Lawyers, Social Media Marketing For Lawyers, Buffer Analytics


How to Face Your Social Media Fears

Fear of the unknown is a basic human instinct, and we see it every day when it comes to attorneys and social media.  But with 77% of Americans using social media, it’s time to face your fears! One way to face your fear is to learn all about proven social media marketing strategies attorneys have used to build their practices at a Rainmaker Retreat, our two-day law firm marketing program. Here are four of the most common fears I hear from attorneys at our Rainmaker Retreats: “I don’t have enough ...
Tags: Amazon, Facebook, Law, Los Angeles, Social Media, Dallas, Las Vegas, Social Media Marketing for Law Firms, Social Media For Law Firms, Social Media For Lawyers, Ritz Carlton Marina, Highland Dallas, Boston MA Hyatt Regency Boston, New Orleans LA International House


9 Social Media Musts for Law Firm Marketers

Social media is the way people connect today and you want your law firm to be in the thick of it. But if you’re a newbie to social media for business, then there are 9 social media “musts” you need to follow to connect with your target market: #1: Define your target. Defining a target market is critical for any marketing initiative, and even more so when you use social media. These days, Facebook is pretty much for everyone and the space is crowded. You will probably not make much of an impressi...
Tags: Facebook, Pinterest, Instagram, Law, Social Media, Linkedin, Social Media Marketing, Social Media Marketing for Law Firms, Social Media For Law Firms, Social Media For Lawyers, Coschedule


Steal This: Social Media Content Idea Calendar [Infographic]

Did you have a nice big piece of chocolate cake yesterday? You should have, because yesterday was Chocolate Cake Day. If you didn’t want the extra calories, there was still a good reason to have this date marked on your calendar: it’s just one of many engaging ideas from which you can build a blog or social media post around. For example, if you’re a divorce attorney, you could pen a post about how couples in contentious divorces try to use the court to exact revenge on a spouse and why that doe...
Tags: Facebook, Law, Social Media, Social Media Marketing, Aba, Social Media Marketing for Law Firms, Social Media For Law Firms, Social Media For Lawyers, Google PPC, LinkedIn Using Facebook, Power of Social Media During, Power of Social Media According


Social Media for Lawyers and Clients

Originally posted 2011-02-04 09:01:00. For this week’s Guest Post Friday, Construction Law Musings welcomes Gwynne Monahan.  Gwynne (@econwriter5) is the chief consultant of Shadow Froggy Consulting, where she focuses on educating the legal community on the benefits and practical uses of open source applications. She also founded Lawyer Connection, a social media network aimed at creating “a community of attorneys dedicated to assisting one another in making our way through the economic downtu...
Tags: Firefox, Google, Facebook, Microsoft, Law, Marketing, Linkedin, Pop, Guest Post, Abacus, Web 2.0, Tweetdeck, Hootsuite, McDonald, Twitter Facebook, Quicken


How to Use Targeted Facebook Ads to Zero In On Your Ideal Clients

Social media is huge. Literally. There are billions of people on Facebook alone, so how can you be sure you are reaching your ideal client with your Facebook ads? Thankfully, this monster social media platform is doing more for business than ever before to help you find and target your ideal clients. Here are four distinct ways attorneys can use Facebook to zero in on their ideal target market: Life Events Many legal practice areas correlate to certain life events. For example, an estate plannin...
Tags: Google, Facebook, Law, Los Angeles, Social Media Marketing, Facebook Ads, Custom Audiences, Social Media Marketing for Law Firms, Social Media For Law Firms, Social Media For Lawyers, Custom Audience, Facebook Marketing For Attorneys


Lawyers’ Guide on What, How & When to Post on Social Media [Infographic]

Social media is so prevalent today that there is a ton of research out there on what marketers really want to know: what, how and when to post on social media.  Unfortunately, not too many of us have the time to scour all that research and organize the rich insights into information that will benefit us when we’re in a posting rut. Worry no more. Below are 4 infographics we’ve pulled together that tell you three critical things about posting on Facebook, Twitter, LinkedIn and Instagram: What ty...
Tags: Facebook, Law, Social Media, Social Media Marketing, Aba, Facebook Twitter LinkedIn, Social Media Marketing for Law Firms, Social Media For Law Firms, Social Media For Lawyers, Google PPC, LinkedIn Using Facebook, Power of Social Media During, Power of Social Media According


How Lawyers Can Use LinkedIn More Effectively for Leads & Referrals [INFOGRAPHIC]

We all know that building long-term, meaningful and influential relationships is foundational to a successful legal practice. After all, people don’t hire law firms; they hire an attorney. And the more people you connect with, the more opportunities you have to build meaningful relationships, and the more potential clients and referral sources you can generate. With 133 million users in the U.S., LinkedIn is the most popular social networking platform dedicated to professional business developme...
Tags: Facebook, Law, Linkedin, Social Media Marketing, Aba, Social Media Marketing for Law Firms, Social Media For Law Firms, Social Media For Lawyers, linkedIN for lawyers, Google PPC, Social Media For Business Development, LinkedIn Using Facebook, Power of Social Media During, Power of Social Media According


Social Media Mistakes Newbies Make & How to Avoid Them

Social media is the way people connect today and you want your law firm to be in the thick of it. But if you’re a newbie to social media for business, then there are some pitfalls you’ll want to sidestep in order to connect with your target market: Not defining a target. Defining a target market is critical for any marketing initiative, and even more so when you use social media. These days, Facebook is pretty much for everyone and the space is crowded. You will probably not make much of an impr...
Tags: Facebook, Pinterest, Instagram, Law, Social Media, Linkedin, Social Media Marketing, Social Media Marketing for Law Firms, Social Media For Law Firms, Social Media For Lawyers, Coschedule, Social Media Mistakes Newbies Make


3 Tips to Develop a Social Media Strategy for Your Law Firm

Everyone you know is on social media. All the research tells you that you should be there, too. And you finally agree that you should be there because it’s where business gets done these days. One problem: you have no clue where to begin. As any marketer will tell you, developing your strategy is where you begin. If you skip this step, you might as well not even enter the fray because there are already lots of lawyers who know what they are doing. You just can’t compete effectively without a str...
Tags: Facebook, Law, Social Media, Social Media Marketing, Ppc, Power of Social Media, Social Media Marketing for Law Firms, Social Media For Law Firms, Social Media For Lawyers


Coming 8/24: Free NACBA Member Training Webinar on Building a Referral Network via LinkedIn

Attention NACBA Members: Do you know all the ways you can use LinkedIn to build a robust referral network for your consumer bankruptcy practice? Most attorneys already have a profile on LinkedIn, but very few know how to effectively use it to build a powerful referral network. On Thursday, August 24 at noon PT/3 p.m. ET, you can learn how to leverage LinkedIn as a lead generation tool when I present a free training webinar exclusively for NACBA (National Association of Consumer Bankruptcy Attorn...
Tags: Law, Linkedin, Power of Social Media, Social Media Marketing for Law Firms, Social Media For Lawyers, NACBA, Social Media For Business Development, Power of Social Media Upon


10 Wins Social Media Provides for Lawyers

The problem many legal marketers face when it comes to social media is how to measure it, since social media delivers as many if not more intangibles than it does tangible things like clicks, likes and visits. To gauge the true value for your law firm, consider these 10 ways that your firm may already be benefitting beyond the obvious: Brand building. Since social media is your unfiltered voice, you have a great opportunity to build your brand. Community. Social networks allow you to create a c...
Tags: Law, Social Media, Social Media Marketing, Social Media Marketing for Law Firms, Social Media For Law Firms, Social Media For Lawyers, Wins Social Media Provides for Lawyers


Time to Start Fresh with Your Law Firm Social Media Outreach

I’ve been writing about social media marketing for law firms so long that my first blog post about the subject here talked about the most popular platform being MySpace! That was 10 years ago. Facebook was only 3 years old. LinkedIn was 5 years old but was a totally different site than it is today. Some of you adopted early along with me, and have been doing social media outreach for almost a decade. But now it’s time to change what you’re doing because the world has changed and what we used to ...
Tags: Facebook, Law, Social Media, Linkedin, Social Media Marketing, Social Media Marketing for Law Firms, Social Media For Law Firms, Social Media For Lawyers


Latest Data on Best Times to Post on Top 5 Social Media Networks

While there is no perfect time for everyone, there is plenty of research available that shows what works for most businesses when it comes to posting on social media. Recently, the team at CoSchedule took research from 20 research studies to compile a guide to the best times to post on social media. They took that data and created the infographic below as a guide on the best days of the week and times to post for the five major social networks. Bad timing can kill a business, a relationship and,...
Tags: Law, Social Media, Social Media Marketing, Facebook Twitter LinkedIn, Social Media Networks, Best Times, Social Media Marketing for Law Firms, Social Media For Law Firms, Social Media For Lawyers, Coschedule


How Lawyers Are Using Social Media in 2017

For the third year, legal practice website Attorney at Work has conducted an annual survey that reports on the social media habits, preferences and attitudes of attorneys. The latest survey, conducted in February 2017, gathered responses from 302 lawyers. While perhaps not statistically significant, these responses are interesting to note in terms of identifying trends in the legal profession regarding the use of social media marketing. The report found that: 96% of responding lawyers say they ...
Tags: Facebook, Law, Social Media, Linkedin, Social Media Marketing, Google Analytics, Social Media Marketing for Law Firms, Social Media For Law Firms, Social Media For Lawyers, Google PPC, LinkedIn Using Facebook, Rainmaker Institute, Power of Social Media During


6 Steps to Measure Your Social Media ROI

I believe in measuring everything. And if you are investing your hard-earned dollars in social media marketing for your law firm, you should be measuring its performance so you can ditch what doesn’t work and concentrate that money on what does. For too long, some people have believed that measuring social media ROI was impossible. They got by on warm fuzzies from having lots of followers and fans or a few people commenting on their posts. This is not a valid measurement. The QuickSprout infogra...
Tags: Law, Social Media, Google Analytics, Social Media Roi, Facebook LinkedIn Twitter, Social Media Marketing for Law Firms, Social Media For Lawyers, Social Media Marketing For Lawyers


10 Tips to Turbocharge Your Social Media Marketing

If your law firm’s social media marketing program is not delivering the leads or engagement that you’d like to see, then you need to take a fresh look at what you are doing and how you are doing it. Here are 10 tips that can take your social media marketing to a new level: Post often. Being on social media is all about the conversation. When conversation ceases, so do the opportunities to forge relationships. Posting regularly to your social media accounts is the best way to engage with prospec...
Tags: Law, Social Media Marketing, Social Media Marketing for Law Firms, Social Media For Law Firms, Social Media For Lawyers, Turbocharge Your Social Media Marketing


Lawyers on Social Media: How Do You Compare? [INFOGRAPHIC]

Have you ever wondered how you stack up against other lawyers who are using social media to generate new business and referrals? Thanks to law practice management system company MyCase, you no longer need to guess (see infographic below). MyCase took data from the ABA’s Legal Technology Report to create this visual representation of who is doing what online in the legal profession. Some of the highlights: 76% of attorneys have an online presence. Now this can mean anything from just have a websi...
Tags: Facebook, Law, Social Media, Social Media Marketing, Aba, Social Media Marketing for Law Firms, Social Media For Law Firms, Social Media For Lawyers


Headline Hacks: 8 Proven Formulas + 100 Ideas to Grab Attention on Social Media

When you post something on social media that no one comments on or likes, it almost feels like a personal rejection.  And when you’re posting to get attention for your law firm and no one cares what you’re writing, you are wasting your time. One of the most important ways to get noticed on social media — especially on Twitter — is to make sure your post has a great headline.  There are actually very good psychological reasons for using certain words that makes it almost irresistible for people t...
Tags: Law, Social Media, Social Media Marketing, Social Media Marketing for Law Firms, Social Media For Lawyers


7 Social Media Sins Lawyers Shalt Not Commit

By now, most attorneys have gotten religion when it comes to the importance of making social media a prominent part of your marketing mix. Yet there are still many law firms that routinely commit social media sins that hinder their ability to capitalize on all the benefits social media offers. Here are 7 social media sins you should avoid like the Biblical plague: #1: No social media strategy. You should never begin any marketing initiative without outlining a solid. When developing a strategy f...
Tags: Facebook, Law, Social Media, Aba, PPL, SEO PPC, Facebook LinkedIn Twitter, Social Media Marketing for Law Firms, Social Media For Law Firms, Social Media For Lawyers


2/2 Training Webinar for Lawyers at a Loss on How to Leverage LinkedIn for Leads

If you’re a lawyer who’s at a loss on how to leverage LinkedIn for leads and referrals, then you must attend my Feb 2 training webinar sponsored by Clear Law Institute: LinkedIn for Lawyers: 10 Steps to Unlock the Power of Social Media. LinkedIn is a powerful social media tool for lawyers and litigators. Most attorneys already have a profile on LinkedIn, but very few know how to effectively use it to build a powerful referral network. In this webinar, you will learn how to leverage LinkedIn as a...
Tags: Law, Leads, Linkedin, Power of Social Media, Social Media Marketing for Law Firms, Social Media For Law Firms, Social Media For Lawyers, Clear Law Institute


SmallLaw Pick of the Week #5: On Best Social Media Practices for Attorneys

This article received the SmallLaw Pick of the Week award as a must-read for solo practitioners and those who manage and work in small law firms. SmallLaw, a popular email newsletter for solo practitioners and those who manage and work in small law firms, reviews hundreds of articles published every week. From these articles, they select one as their SmallLaw Pick of the Week — something they feel is a must-read for this audience. While I’m making merry over the holidays, I’m going to reprint t...
Tags: Google, Facebook, Law, Youtube, Social Media, Social Media Marketing, Aba, Facebook Instead, Social Media Marketing for Law Firms, Social Media For Law Firms, Social Media For Lawyers


SmallLaw Pick of the Week #2: On Using Facebook to Target Ideal Clients

This article received the SmallLaw Pick of the Week award as a must-read for solo practitioners and those who manage and work in small law firms. SmallLaw, a popular email newsletter for solo practitioners and those who manage and work in small law firms, reviews hundreds of articles published every week. From these articles, they select one as their SmallLaw Pick of the Week — something they feel is a must-read for this audience. While I’m making merry over the holidays, I’m going to reprint t...
Tags: Google, Facebook, Law, Social Media Marketing, Custom Audiences, Social Media Marketing for Law Firms, Social Media For Law Firms, Social Media For Lawyers


2016 Social Media Facts and Figures [INFOGRAPHIC]

If you ever need to get your hands on more than 100 facts about social media — including the most popular platforms, the best times to post, global penetration, daily log-in stats, user demographics and more — the infographic below will fulfill that need. Put together by Skilled.co, the 115 Must Know Facts About Social Media infographic brings you up to speed on social media trends today and is a handy reference guide for those who seek to learn more about this great law firm marketing tool and ...
Tags: Law, Social Media, Social Media Marketing, Social Media Marketing for Law Firms, Social Media For Law Firms, Social Media For Lawyers, Rainmaker Retreat


D.C. Bar Issues Lengthy, Restrictive Opinion On Social Media For Lawyers

Here is this week's Daily Record column. My past Daily Record articles can be accessed here. ***** D.C. Bar Issues Lengthy, Restrictive Opinion On Social Media For Lawyers In November, the District of Columbia Bar issued an opinion that was over 7,000 words long. In Opinion 370, the Committee provided a rather in depth analysis on the ethics of lawyers using social media for both marketing and personal use. This lengthy opinion is unnecessarily restrictive and and is a perfect example of a...
Tags: New York, Law, Social Media, Web/Tech, Weblogs, Aba, Committee, Rochester New York, Daily Record--Legal Currents Column, Law & Technology, NBlack, Social Media For Lawyers, Nicole Black, Legal Technology Evangelist, West Thomson, District of Columbia Bar


Don’t Miss This Opportunity to Learn How to Use Social Media Effectively for Law Firm Marketing

On Thursday, Nov. 17, at 1 p.m. ET/10 a.m. PT, I will be hosting an information-packed webinar on how to ethically market your law firm on Facebook, LinkedIn, and your blog as well as successfully manage your online reputation. You don’t want to miss this free webinar if you: Are not currently using social media to market your law firm Are using social media but are not seeing results Have ever been surprised by something online that could damage your reputation but had no idea what to do about...
Tags: Facebook, Law, Social Media, Bennet, Don, Facebook LinkedIn, Social Media Marketing for Law Firms, Social Media For Law Firms, Social Media For Lawyers, Social Media Marketing For Lawyers


10 Ways to Monitor Your Social Media Program

If you are participating in social media for your law firm, you should also be monitoring whether or not what you are doing on social media is helping you reach your law firm marketing goals. You should be creating Google Alerts or searching on Social Mention for the name of your law firm and the names of your attorneys at least once a month. Create alerts for the areas of law you practice as well. In addition, keep these 10 insights in mind when reviewing your results: Sentiment — Are mentions...
Tags: Google, Law, Social Media, Social Media Marketing, Avvo, Social Mention, Social Media Marketing for Law Firms, Social Media For Law Firms, Social Media For Lawyers


How to Use Social Media to Market to Different Generations [Infographic]

By now you know that to be effective at law firm marketing, you have to know your target market. One of the key demographic markers is, of course, age. My Baby Boomer generation is almost the polar opposite of the Millennials in many respects, but surprisingly, social media is not one of them. Both of these generations prefer to be marketed to on Facebook. The WebpageFX infographic below details recent social media demographic studies and provides us with insight on how each generation likes to ...
Tags: Facebook, Pinterest, Instagram, Law, Social Media, Social Media Marketing, Baby Boomer, Social Media Marketing for Law Firms, Social Media For Law Firms, Social Media For Lawyers


12-Step Guide for Developing Your Law Firm’s Social Media Strategy

So, it’s finally sunk in. Everyone you know is on social media. All the research tells you that you should be there. You know you should be there because it’s where business gets done these days. But you have no clue where to begin. As any marketer will tell you, developing your strategy is where you begin. If you skip this step, you may as well not even enter the fray because there are already lots of lawyers who know what they are doing and how to work it to their advantage. If you enter “soci...
Tags: Facebook, Law, Social Media, Social Media Marketing, Social Media Strategy, Power of Social Media, Social Media Marketing for Law Firms, Social Media For Law Firms, Social Media For Lawyers, Google PPC, LinkedIn Using Facebook