Posts filtered by tags: Social-media-marketing[x]


 

The Dummies Guide to Facebook Native Ads for Hotels

Have your Hotel tried Facebook Ads and failed? No worries, you are not alone. A lot of Hotels and brands have a misperception of Facebook Ads. It is not your fault. There is a lot of individuals and brands online today that take advantage of Hotels that have not taken the time to educate themselves on the power of Facebook Native Advertisement. Obviously, there is a demand from Hotels that need help with their Facebook Native Advertisement campaigns. Facebook Native Advertisement can be as sim...
Tags: Google, Facebook, Hotels, Social Media, Seo, Social Media Marketing, Facebook Messenger, Hotel, Facebook Ads, App Store, Ftc, Cpc, Native Ads, RFM, Facebook Social, Social Media Management


Socials That Hit The Spot

If you’ve been asking yourself why your social media marketing tactics aren’t hitting the spot, then you’ve come to the right place. In this short post  we take a look at some of the common reasons why businesses fail to connect with their customers over social media postings and how you can go about remedying that. Lack of planning. You’ve thrown together some tactics, such as write a bunch of posts and send them out on a daily basis but you don’t have any real end point so the posts y...
Tags: Startups, Social Media, Social Media Marketing, Online Marketing, Others


5 Ways To Keep Your Business Protected

Running a business means that you need to take on many different roles. There are so many responsibilities that a business owner needs to deal with, which is why it is a role that isn’t suited to everyone. However, if you are happy to do this and you are keen to make your business a success, you will need to think carefully about all the different things you should be doing. One of these extremely important jobs is to keep your business protected. This could be from cyber attacks or actual thie...
Tags: Facebook, Business, Hotels, Social Media, Seo, Social Media Marketing, Hotel, Cctv, Social Media Management, Social Media Community, Hotel Social Media, Morch, Protected, Hotels Social Media, Founders Media, Social Media Mastery for Hotels


In the News: Small Businesses Still Reel from the Shutdown; Zoholics Wows Austin Crowd

Can you believe some small businesses in the U.S. still haven’t fully recovered from the government shutdown? Well, a new survey finds that 40% of companies who were impacted by the shutdown STILL struggle. And the survey comes from  BizBuySell, which tracks sales and purchases of small businesses. Months have passed since the shutdown ended. And many thought the impact to be minimal. We might have expected it to be less than the impact on government employees. But the new statistic seems start...
Tags: Amazon, Sales, Linkedin, Social Media Marketing, NCR, Trump, Austin Texas, Zoho, DepositPhotos, Ponemon Institute, Small Business News, Digital Marketing Channels, Zoholics, Austin Technology Trends Zoho, Zoho Amazon Says It Has Released, Employee Management Restaurants


73% of Small Businesses Invest in Social Media Marketing, Survey Finds

Nearly 3 of every 4 small businesses plans to invest in social media marketing this year. That finding stands out in a new survey from The Manifest. It’s called How Small Businesses Use Digital Marketing Channels in 2019. 2019 Social Media Statistics The study also found these interesting data points: Nearly all small businesses (95%) plan on increasing their marketing budgets in 2019. However, more small businesses choose to focus on internet channels for their marketing efforts. And, 35% pr...
Tags: Google, US, Sales, Social Media, Social Media Marketing, Facebook Instagram, Manifest, DepositPhotos, Maria Kiagias, Social Gold Group, Kiagias


20 Podcasts To Elevate Your B2B Marketing

Gaining insight, advice, and new perspectives from top B2B marketing industry leaders is an incredible way to help scale your marketing skills and efforts to new heights. And podcasts, which are exploding in availability and popularity, can be a fantastic medium for getting access to those talented and seasoned industry leaders. From the emerging B2B marketing trends to heartfelt stories of life’s great successes and bitter failures, there is so much we can learn by listening to people who ha...
Tags: Facebook, Seo, Linkedin, B2b Marketing, Social Media Marketing, Ted, Podcasting, Dell, Npr, Adweek, 3m, Aimee, Andrew Mason, Baltimore Ravens, Ron Johnson, Mitch Joel


Discovering the Most Valuable Way to Optimize and Build a Hotel Brand Worth Booking

(Image: Courtesy of  Gourmet Marketing) Is your Hotel concept so unique that there is a waiting line for customers that are eager to book with you? For most Hotels, a unique concept is not enough to stir customers and trigger them to immediately want to make a booking with you. Most Hotels will start to think about different marketing strategies both online and offline to generate new brand awareness. Today we have to start to think outside the box and focus on alternative solutions from a grow...
Tags: Facebook, Hotels, Social Media, Seo, Social Media Marketing, Hotel, Social Media Management, Social Media Community, Hotel Social Media, Morch, Optimize, Hotels Social Media, Founders Media, Social Media Mastery for Hotels, Are Morch Hotel Blogger, Facebook Group for Hotels


6 Reasons Your Hotel Might Not Be Succeeding in 2019

It’s no surprise that times have changed — and, sometimes, it can be hard to reshape your business so that it, too, shifts with the times. The hospitality and travel industries are no exception to this, and stagnation may be the reason why your Hotel is underperforming. Looking for specifics to help you turn things around, boost occupancy and regain the profits you seek? Here are six common reasons why today’s Hotels falter — and how you can avoid them. 1. You Don’t Have a Social Media Presenc...
Tags: Facebook, Hotels, New York City, San Francisco, Social Media, Seo, Social Media Marketing, Hotel, Expedia, Orbitz, Instagram Facebook, Kacey, Social Media Management, Social Media Community, Hotel Social Media, Morch


Hotel Rebranding and Cost Segregation

This article first appeared at GMGSavings.com. The article is repurposed with permissions. The Hotel Industry is unique in that like a commercial product a hotel follows a definite life cycle. If a hotel owner does not keep this in mind, their facility can quickly become worn out and dated in comparison to their competition. To stay competitive, Owners must acknowledge that there will be constant new brand competition. A newer, swankier hotel that offers the latest amenities to its guests will ...
Tags: Facebook, Hotels, Social Media, Seo, Social Media Marketing, Hotel, Steve Meyer, Social Media Management, Social Media Community, Hotel Social Media, Morch, Hotels Social Media, Growth Management Group, WOTC, Founders Media, Social Media Mastery for Hotels


Ideas To Design A Flawless Social Media Marketing Strategy For A Startup

Are you new to the Australian business world? Do you want to figure out a way to take your business to the next level? Well, the objective is now achievable provided you figure out the essential aspects that can strengthen your business. For example, you need to realize the force of social media. What you need to keep in mind is that social media has the ability to compel and convert. As an entrepreneur, you need to cash on this aspect if you want your business to flourish. What is essential to...
Tags: Startups, Australia, Social Media, Social Media Marketing, Others


5 Pillars of Health and Wellness Every Hotel Should Consider

General wellness has a holistic nature to it. By learning about our life aspects and how they contribute to our wellbeing, we get an opportunity to enhance our approach to life. Past studies have played an integral role in helping us decide on the best course to follow where our health is concerned. This includes the total time spent checking our phones, how we wrap and store food items and the overall amount of agents consumed by human beings on a single day. When looking at how to design hote...
Tags: Health, Wellness, Facebook, Hotels, Social Media, Seo, Social Media Marketing, Hotel, Social Media Management, Social Media Community, Hotel Social Media, Morch, Global Wellness Institute, Hotels Social Media, Founders Media, Social Media Mastery for Hotels


7 Outstanding (and Free!) Stock Photography Sites Your Marketing Team Should Know About

Businesses are pressured to produce more content every day. Blogs, Facebook, Instagram, Twitter… the content monsters demand to be fed. And, visual content has been shown to be the most popular with buyers – so it’s in the greatest demand for marketers. But, it can also be hard to create. Most small businesses don’t have an on-staff photographer and graphic designer to take care of their visual content creation. And if you’re starting a new business, you’re looking for ways to conserve your mon...
Tags: Facebook, Resources, Sales, Content Marketing, Social Media Marketing, Blogging, Stock Photography, Pexel, Unsplash, ISO Republic, Pixabay, Pexels, Marketing Tools, Free Stock Photos, Stocksnap Stocksnap, Pixabay ISO Republic


Ignite Social Media Selected as Shorty Awards Finalist in Two Categories

  We are excited to announce that we have been selected as Shorty Awards Finalist in two categories:  Retail & E-Commerce and Large Media Buying Strategy. Shorty Awards Finalist for Retail & E-Commerce We partnered with our client, Altar’d State, for the Retail & E-commerce category. Altar’d State is a women’s fashion retailer looking to build a strategic and effective presence on digital and traditional networks, centered around the target consumer and their shopping habits. To support this...
Tags: New York City, Seo, Social Media Marketing, Academy, Case studies, State, MGM Resorts International, Shorty Awards, Altar d State, Shorty Awards 2018, Award Winning Social Media Agency, Award Winning Social Agency, Shorty Awards Finalist, Social Media Ad Agency, Social Media Large Media Buying Strategy, Social Media Retail


Online Influencer – The Most Wanted Job Of The 21st Century

In the past century, whenever a new trend would emerge, there was a good chance that actors, musicians or professional athletes had something to do with it. People would turn to traditional media, such as magazines and tv to see what their favorite celebrity was doing, wearing or even eating. In the past decade, more and more individuals have distanced themselves from traditional media and turned to the internet to get their daily dose of information, making room for a new group of trend initia...
Tags: Startups, Facebook, Instagram, Youtube, Social Media, Social Media Marketing, Others, Digital Marketing, Instagram Twitter, Online Influencers


Getting Started In Marketing With Your Start-Up Spa Business

For a newly opened venture on your block, bringing in customers can be a daunting challenge. And a crowded battlefield of existing competitors with brand presence and a strong client… Read more » The post Getting Started In Marketing With Your Start-Up Spa Business appeared first on Noobpreneur.com.
Tags: Business, Marketing, Social Media, Social Media Marketing, Editor's Choice, Business Startup Tips, Spa Business


It’s Not About ‘What’s Trending,’ Find Out What Your Audience Actually Cares About

As a marketing professional, your biggest concern is reaching your audience. The dream is for millions of people to like, share, and comment on a post you cooked up for your organization. In theory, the best way to make this fantasy a reality is to tap into some “trending” topics and capture everyone’s attention. Unfortunately, too many marketers make this rookie mistake, and they end up spending more time recovering from the fallout than engaging with consumers. Attaching your brand to a pop cu...
Tags: Facebook, Marketing, Social Media Marketing, B2b, Consumer, Facebook However Instagram


8 Inspirational Videos to Kickstart Your Hotels Marketing Mindset This Year

This article by Sarah Pritzker first appeared on Youtubetomp3shark.com. What do the Volkswagen Phaeton, Microsoft’s Zune media player, and Coors Rocky Mountain Sparkling Water have in common (aside from the fact that most people have never even heard of these products)? They were all good products that made one fatal error: poor marketing. That’s right. In today’s overstimulated society, you can have great Hotel products and services to offer, but if you don’t market yourself properly, you’ll e...
Tags: Facebook, Hotels, Social Media, Seo, Social Media Marketing, Nike, Rome, Hotel, Gap, Mindset, Coke, Video Marketing, Gary Vaynerchuk, Gary, Neil, Neil Patel


How to Create a Killer Marketing Strategy To Sell Your Art

One of the biggest challenges in transforming your passion for art into a business is marketing your work. As a creative soul, you are not necessarily naturally talented when it comes to promoting and selling your work. In fact, many creative find this area particularly challenging as it requires skills which are pretty much the opposite of the artistic and creative skill-set. The good news, however, is that you can learn these skills and teach yourself to be stronger at marketing. Here is a st...
Tags: Design, Small Business, Advertising, Trends, Social Media Marketing, Web, Product Design, Amazon EBay, CHANNEL-DIGITAL-ART, OTHER-DIGITAL-ART, Roll Out Marketing Tactics Whether


How to Dominate Pinterest Marketing in 2019 | Social Media Marketing

In the content marketing world, Facebook and Twitter sit atop of the golden pedestal of other social media platforms. That is not to say there is no other platform that can emulate the results seen on these two platforms. In fact, the social media marketing industry is constantly evolving and it is important not to restrict your vision and to constantly refine your practices. Often disregarded by digital marketers who look to position themselves on high-trafficked platforms, Pinterest offers sig...
Tags: Facebook, Pinterest, Toronto, Seo, Social Media Marketing, Canada, Digital Marketing, Toronto Ontario, USP, Rich Pins, Social Media Management Tools, Social Media Marketing Agency, Dominate Pinterest Marketing, Social Media Marketing Insights Although Pinterest, Pinterest Algorithm Works Pinterest, Ways to Dominate Pinterest Marketing


Your 2019 Social Media Strategy: 4 Trends You Can’t Ignore

Nearly 2,000 marketers of businesses of all sizes responded to create the State of Social report by Buffer and Social Chain. The report itself is worth a read, but I was most interested in are the charts shared towards the end – the data points Buffer didn’t analyze. There are 4 social media trends that deserve a second look, plus some context to understand their meaning for your consideration in 2019.   Social Media Trend #1: More businesses use Twitter than every other social channel not na...
Tags: Facebook, Twitter, Instagram, US, Seo, Social Media Marketing, Snapchat, Facebook Twitter and Instagram, LinkedIn YouTube, Pinterest Instagram Twitter, Social Media Consulting, Buffer and Social Chain, Social Media Trend


5 reasons not to use your personal social media accounts for your business

Social media marketing is good for business —  more than 40 percent of digital customers use social media to research products and brands. However, personal social media accounts are bad for business. Here are five important reasons to use a separate business profile, plus best practices on how to set it up. 1. Professionalism and credibility For your business to be taken seriously, you need to present yourself professionally on social media. A business profile can help lend the credibility y...
Tags: Facebook, Business, Advertising, Social Media Marketing, Best, John Habib, Facebook LinkedIn Twitter Instagram


How to Create High-Value Promotional Content for Hotels Without Turning Customers Off

Confused about Social Selling? You have been told that you really should not use Social Media to sell online. Social Selling sounds more like Social (without Selling). It doesn’t sound very sexy being the General Manager, Director of Marketing or Director of Sales that have to tell the Hotel Owners that strategies now focus on relationships and engagements. The Hotel Owners turn their heads looking at you like you are crazy. And you continue to tell that Social Selling is about first connecting...
Tags: Facebook, Social Networking, Hotels, Social Media, Seo, Customer Experience, Social Media Marketing, Hotel, Social Selling, Social Media Management, Social Media Community, Hotel Social Media, Morch, Hotel Owners, Social Media Hotels, Hotels Social Media


Rutgers Business School Executive Education Gets Tim Peter’s Insights on Successful Social Media Marketing

Rutgers Business School Executive Education offers a Mini-MBA program in Social Media Marketing, including our founder Tim Peter as an instructor. Recently, the folks at Rutgers Business School Exec Ed spoke to him and other faculty members from this program for their takes on optimal social media use for your business. [E]ngaging with customers on social media has entered a new age of pinpoint personalization that creates many new opportunities for brands, products and services. We asked 8 memb...
Tags: Press Coverage, Seo, Social Media Marketing, Rutgers, Tim, Tim Peter, Rutgers Business School, Press Coverage for Tim Peter & Associates, Digital Hotel Marketing, Successful Social Media Marketing, Rutgers Business School Executive Education, Rutgers Business School Exec Ed


How to Create a Winning Social Media Strategy in 7 Simple Steps

Over the past ten years at Convince & Convert, we’ve continued to refine our social media strategy process. Here’s one of our latest iterations that we use as a jumping-off point for our social media consulting clients. Social Media Strategy in 7 Simple Steps (summary) One of the major theses we employ in our social media strategy process is this: Companies should focus more on BEING social more than DOING social. #socialmediaClick To Tweet In 2019, everyone is “doing” social media. It’s an...
Tags: Apple, Disney, Seo, Social Media Marketing, Socialmedia, Social Media Strategy, Facebook Twitter Instagram, Social Media Consulting, Andy Sernovitz


3 Social Media Marketing Tactics That Are a Must for Law Firms Today

In January 2018, Facebook announced that it was changing its algorithm to prioritize posts from friends and family over business posts. By August 2018, the News Feed algorithm change had resulted in a drop in engagement for business pages — by as much as 50% for some categories. Although there are a few reports of a rebound, being able to count on organic reach via social media alone to reach your potential clients is pretty much over. This means it is imperative for lawyers to change what you’r...
Tags: Facebook, Law, Social Media Marketing, HubSpot, Social Media Marketing for Law Firms, Social Media For Law Firms


The Worst Ways To Build A New Brand On Social Media

by Manish Dudharejia, President and Founder of E2M Solutions Inc Building up a reputation and presence as a new brand is difficult. However, there is a right way to do this and a wrong way. Unfortunately, many new businesses make quite a few mistakes as they start to build their brand on social media. These missteps could stand in the way of growth and success – both in the immediate future and a long way down the road. Building your brand on social media requires much more than simply knowing ...
Tags: Startups, Facebook, Instagram, Social Media, Social Media Marketing, Digital Marketing, Statista, Manish, Thinking Aloud, Manish Dudharejia, LucidPress, San Diego Based Digital Agency, E2M Solutions Inc, Worst Ways To Build A New Brand On Social Media


Why Canva Is the Best Tool for Design and Creating Beautiful Social Media Images for Hotels

No design skills? Or don’t know how to create beautiful Social Media Images for your Hotel? No worries, Canva has a solution for your Hotel. I am fortunate that I have an awesome community that is not afraid of telling me when something is off with my content. And have over the years developed a growth mindset that makes me open to constructive feedback and critique. I first started getting feedbacks that my Instagram images were distorted. The images I used was the right dimensions for Instagr...
Tags: Facebook, Instagram, Hotels, Social Media, Seo, Social Media Marketing, Hotel, Canva, Beautiful Images, Social Media Management, Social Media Community, Hotel Social Media, Morch, Hotels Social Media, Founders Media, Social Media Mastery for Hotels


Flipboard is the Future of Content Marketing and PR – AMA with Janette Speyer

I have to admit that I’ve looked at Flipboard before. And I just didn’t “get it”. But I had no idea of the benefits to site owners and bloggers until I did this research. Did you know you can feed your blog content into a Flipboard magazine to generate more traffic and visibility? I didn’t. Or that people like Janette Speyer are offering Flipboard marketing services to many different types of clients? Join us Wednesday, March 20, 2019 from 11:00 a.m. to 01:30 p.m. to get all your questions answ...
Tags: Business, Social Media Marketing, Flipboard, Online Marketing, Facebook Marketing, Ama, Janice, Twitter Linkedin, Speyer, Integrated Marketing, Janette, Small Business Advice, Content & Copywriting, FlipBoard Flipboard, Inbound, Marketing (WOMM


The Three Pillars of Inbound Marketing

You’ve spent entirely too much on your pay per click campaigns. And what have you gained? Maybe a few leads? You just don’t know what you’re doing wrong, but you’re frustrated. Does this sound familiar? Maybe it’s time to start looking down other alleyways for marketing opportunities. Why not try inbound marketing. Today, most of life is connected to the internet in some way. In fact, 80% of U.S. citizens are “online.” Using the internet’s own structure to market might seem like a simple answer,...
Tags: Business, Marketing, Seo, Social Media Marketing, Inbound Marketing Plan, On-site Content Marketing


Deep Work vs. Shallow Work

Ding! You’ve got mail! You check your e-email. You reply to that one thing and then you remember that other thing you were going to reply to. One bit of “important” work leads to another and soon half the morning is gone. If you’re a freelancer like me, this means you’ve made no money. Sure, you’ve caught up on all the niggling small tasks you’ve put off, but are you any closer to your goals? If you’re a business owner or a marketer or a writer like me, this kind of time waster frustrates you to...
Tags: Business, Marketing, Social Media Marketing, Email Marketing, Marketing Automation, Deep Work, Shallow Work, Ding You