Posts filtered by tags: Social Media Strategy[x]


YouTube At A Crossroads: Social Media Network or Streaming Service?

As our teams dove into Q4 research at the beginning of the year, we notice that our data partner, GWI (formerly known as GlobalWebIndex), recently moved YouTube out of the ‘social media network’ category and into the ‘streaming service’ category. We asked one of our representatives what prompted the move, and the GWI research team replied with the following: We reviewed the social media questions last year and felt that the landscape had changed since they were first introduced in 2013 and th...
Tags: Social Media Strategy, YouTube Marketing

5 ways to make your small business website more dynamic and engaging

It's important to create a visually appealing and engaging website for consumers to interact with your business. JGI/Tom Grill/Getty Images Businesses' digital and social media strategies should inspire engagement and action. Bold and creative content on a website is the best way to keep people engaged. Encourage interaction by providing options that help direct visitors to a call to action. See more stories on Insider's business page. The purpose of any website comes down to t...
Tags: Facebook, Small Business, Entrepreneur, Trends, Strategy, Social Media, Css, Netflix, Websites, Nordic, Social Media Strategy, Contributor, Contributor 2019, JGI Tom Grill Getty Images Businesses, Frank Wazeter

3 reasons Instagram isn’t working for you (and what to do)

To effectively increase your brand awareness and position yourself as the go-to authority in your market, watch out for these common Instagram turn-offs and avoid them yourself.
Tags: Instagram, Marketing, Social Media, Service, Radio, Teams, Agent, Lead Generation, Social Media Strategy, Select, Back To Basics, Theme-month-202104, Stefanie Lugo

Updated Survey: How Social Media Behaviors Evolved Due to COVID-19

2020 will forever be known as the year that everything changed. A global pandemic, a Presidential election, numerous social justice movements, and more led to a slew of changes to how Americans live their everyday lives… including our social media behaviors. About one month into nationwide lockdowns, our team at Ignite Social Media conducted a survey of over 600 consumers to gauge their opinions on social media marketing tactics and how their social behaviors had changed. Today, we’re announc...
Tags: Facebook, Pinterest, Instagram, Seo, Linkedin, Social Media Marketing, Crisis Management, Announcements, Social Advertising, Social Media Strategy, Social Media Trends, Instagram YouTube, Ignite Social Media, Social Media Stats, TikTok YouTube, COVID

Social Media Organic Reach 2021: Who Actually Sees Your Content

How much value do you currently place on your organic content strategy? What was once the sole focus of social media marketing has nearly become an afterthought as businesses allocate more and more of their budgets into social media advertising. And who can blame them when the networks have forced everyone into a “pay-to-play” world and regularly adjust their algorithms to downplay organic reach. Within the following post, we’re breaking down insights and best practices based on our recent...
Tags: Facebook, Post, Instagram, Seo, Social Media Marketing, Cta, Ugc, Social Advertising, Facebook Marketing, Facebook Instagram, Social Media Strategy, Save Mart, Ignite Social Media, Organic Reach on Facebook, Outer Banks of North Carolina Keep

Beyond Banter: Sports Clubs Need to Lead By Example On Social

While sports marketing is populated by brilliant reactive social media managers – empathetic and considered social strategies are inevitably sidelined when there are timely clicks at stake. Editor Dan Chirwa, discusses how clubs need to be aware of what they say on social media can have far wider consequences and why they should adopt a much more conscientious strategy. Somewhere between the third Crawley Town goal and the League Two side subbing on a former TOWIE cast member, my resignat...
Tags: Amazon, England, Football, Sports, Social Media, Seo, Atlantic, Premier League, West Bromwich Albion, Bayern Munich, Jimmy Floyd Hasselbaink, Leeds United, Carney, Leeds, Crawley Town, Thought Leadership

5 Predictions for the Future of Clubhouse

Since November of 2020, the new social-audio app Clubhouse has been gaining more and more attention from audiences. Not only has the network garnered over 10M weekly active users and over 1.5M average monthly searches on Google (as of February), competitors have begun taking notice and looking into recreating the experience themselves. With all that said, is Clubhouse worth all the hype? Will the network live long enough to become a major force in the social space or will it join the...
Tags: Google, Facebook, Elon Musk, Social Networks, Seo, Social Media Marketing, Periscope, Meerkat, Clubhouse, Social Media Strategy, Ignite Social Media, Tiktok, Twitter TikTok, Clubhouse Predictions Clubhouse, Niche Audience Clubhouse

Revamping your social media? 5 absolute necessities for 2021

If you're in the throes of revamping your social media strategy and are wondering what to focus on, look no further. Here, social media expert Katie Lance gives her top social media tips for 2021.
Tags: Video, Instagram, Marketing, Social Media, Service, Radio, Teams, Agent, Content, Columns, Content Creation, Lead Generation, Social Media Strategy, Social Media Tips, Brokerage, Select

Brand Activism on Social Media: How to Approach Social Justice Messaging in 2021

Diversity. Inclusion. Equality. Unconscious bias. Equity. The spring of 2020 challenged marketers to publicly identify where their brands stood on these words and the issue of social justice. 2020’s social unrest made it abundantly clear that consumers want to know, or rather demand to know, that the brands they support share their values and beliefs. I’ve been around long enough to have seen the ebb and flow of activism. I’ve seen the “viral” impacts of consumers fighting for issues ...
Tags: Seo, Crisis Management, Unilever, Martin Luther King Jr, Capitol, Ben Jerry, Social Media Strategy

What if gaming is social media?

When you think of somewhere where people spend time online engaging in their passion, and doing it with a like-minded community, you’d probably think of social media.But this is equally applicable to gaming.Gaming isn’t a sector, category, or even a media channel. Gaming is social media; a network of people all focused on doing something they enjoy and sharing their interests with others. But while social media is considered to compromise people from broad demographics, gamers are still type...
Tags: Gaming, Creative, Social Media, Seo, Wwf, Thought Leadership, Travis Scott, Social Media Strategy, Facebook Facebook, Brand Strategy, Social Strategy, Fortnite, Brand Content, Pride Island, Gareth Leeding, Snapchat Candy Crush

Kraft’s Latest Campaign, #SendNoods, Put Buzz Before Brand Value

On October 6, 2020, Kraft Mac & Cheese launched matching national campaigns in the U.S. and Canada encouraging audiences to “send noods” as part of a giveaway. Participants were able to send a free box of mac and cheese to a friend, ostensibly to encourage community during the pandemic. The activation launched on National Noodle Day and lasted for six days, during which the company promoted the program on their social channels, through press releases, and with a digital commercial starring ac...
Tags: Seo, Social Media Marketing, Canada, Annie, Vanessa Bayer, Kraft, Ugc, BuzzFeed News, Social Media Strategy, Kraft Mac, Kraft Heinz, Kraft Macaroni Cheese, Kraft Mac Cheese, Social Media Examples, Social Media Promotion, Nissin Foods

6 ways you can use Instagram Reels to grow your business and brand outreach

You can use Instagram Reels to build a stronger connection with your followers. CHRIS DELMAS/AFP via Getty Images In August, Instagram launched Reels, a new feature that allows users to share content in short, music-backed clips. If you want to make the most of this tool for your business page, plan ahead, create storyboard for your content, and practice filming before posting your first Reel. Take time to create and edit your Reel, and take advantage of different features that Instagram o...
Tags: Instagram, Marketing, Sales, Entrepreneur, Trends, Strategy, Miami, Nordic, Social Media Strategy, Contributor, CHRIS DELMAS, Shasa Hu, Reels, Instagram Reels, TikTok Instagram, Contributor 2019

The 4 Ps that will power up your social performance

Very few organizations exist to post things on social media. We use social media to reach an audience that can help us achieve our goals. Your social performance – how well you use your social media channels to engage your target audience — is important. If you have high levels of audience engagement, your channels can play an essential role in achieving your goals. So how do you achieve high social performance? We’re glad you asked! Here are 4 Ps we use to guide our efforts at achieving high so...
Tags: Advertising, Marketing, Digital, Social Media, Target Audience, Social Media Marketing, Marketing Strategy, Performance, Communications, Digital Marketing, Digital Strategy, Digital Marketing Strategy, Social Media Strategy, Digital Marketing Blog, Social Performance

5 Tips for Planning Your 2020 Back-To-School Marketing Strategy

The time has come to begin planning your brands’ annual back-to-school marketing strategy, but with the unpredictability of 2020, where do you begin? At Ignite Social Media, it’s our job to plan ahead and build our client’s social media strategies with safeguards that make it easy to pivot when things like COVID-19 upend the plan. So, in preparation for what is likely going to be a very unique school year, our team compiled 5 tips to help you approach your back-to-school marketing strategy. ...
Tags: Seo, Tips, Social Media Agency, Don, Social Media Strategy, Ignite Social Media, Back-to-school, Tips For Brands, Social Media Marketing Agency, Back to School Social Media, COVID, Back to school marketing, Back To School Marketing Plan, Back To School Marketing Startegy, Back To School Social, Back To School Social Media Marketing

Socially Speaking Episode 11: Fundraising during COVID-19

We figured you might be getting bored of listening to Doug, Heather, and Scott week-in and week-out. So we decided to invite our first guest onto Socially Speaking! Scott chatted with Jason Lyver, Director of Development for Easter Seals Alberta, about why nonprofits should keep fundraising during COVID-19 and strategies to do so effectively. Check out our discussion!   If you’d like to check out Jason’s work at Easter Seals Alberta, you can find them on: Facebook LinkedIn Twitter Instagram   ...
Tags: Marketing, Blogging, Jason, Digital Marketing, Digital Strategy, Digital Marketing Strategy, Scott, Social Media Strategy, Online Strategy, Facebook LinkedIn Twitter Instagram, Digital Fundraising, Socially Speaking, Doug Heather, Jason Lyver, Development for Easter Seals Alberta, Easter Seals Alberta

Get certified marketing training on Facebook, Instagram, Twitter, and more with these classes

Twitter rants and various online ugliness aside, social media has actually grown up a bit over the past 15 years. In general, users are warier of their interactions on platforms like Facebook or Instagram — and marketers have taken note. In fact, if you felt retailers you saw on social media were only looking to jam products down your throat, that’s not marketing in 2020. Of marketers surveyed in a recent study, the clear no. 1 goal for brands in the social media realm — a commanding 69 perce...
Tags: Facebook, Post, News, Instagram, Shop, Facebook Advertising, Social Media Strategy, Facebook Instagram Twitter, LinkedIn Marketing, Facebook Instagram LinkedIn, Digital Marketing Foundations, Facebook Marketing Instagram Marketing

COVID-19 Social Media Re-Opening Checklist

As a social media agency, we’ve been on a different kind of frontlines during COVID-19: helping our clients navigate and communicate individual business plans on their social channels. In the early weeks, we helped develop and adjust editorial calendars, content, and social media messaging that took into account the tough decisions of closings, furloughs, and those staying open for essential customer needs. Now, with many states beginning to re-open or partially re-open, we’re beginning to...
Tags: Seo, Social Media Agency, Social Media Strategy, Social Media Marketing Company, Social Media Marketing Agency, COVID-19, COVID, Coronavirus and social media marketing, Covid-19 Social Media Marketing, COVID-19 Social Media Re-Opening Checklist, Re-opening Checklist, Anticipate Questions Concerns Develop FAQs

How Political Ads May Impact Paid Social Campaigns

The presidential election in November will impact traditional and digital media buying even if you’re not running political ads this year. With an expected U.S. digital ad spend of $951.8 million, nearly triple the last presidential election, political ads may impact paid campaigns on social (source: eMarketer, January 2020). Political ads started ramping up with the primaries and will continue through the presidential debates and Election Day. If social were to follow traditional platforms, ...
Tags: Google, Facebook, Seo, Social Media Marketing, North America, Social Media Advertising, Social Media Agency, Media Buying, Social Media Strategy, CPM, Facebook This, Facebook According, Instagram Feed, Social Media Marketing Company, Social Media Marketing Agency, eMarketer Facebook

How Social Media Marketing Will Emerge Post-COVID-19

For additional information on the current state of social media marketing during COVID-19, please reference the previous posts: Changing Consumer Behavior and How to Adjust Your Strategy (March 16th)Organic vs Paid Social Media Marketing Before and After the Virus (March 23rd)Top Questions Brands Have About Their Social Media Strategy During COVID-19 (March 30th)Top/Bottom Buying Categories and Social Media Usage During COVID-19 (April 6th)Original Research: Consumer Opinions on Social Media ...
Tags: Seo, Social Media Marketing, Crisis Management, Martin Sorrell, Social Media Strategy, GlobalWebIndex, Social Media Marketing Strategy, Media Post, GWI, CPCs, Social Media Marketing Plan, Houseparty, Social Media Planning, COVID-19, COVID-19 and social media marketing, social media marketing during COVID-19

3 ways to up your Instagram game during quarantine

A thoughtful and targeted social media strategy during this period of social distancing will allow for maximum engagement and impact.
Tags: Instagram, Marketing, Social Media, Service, Radio, Teams, Agent, Columns, Lead Generation, Social Media Strategy, Select, Quarantine, Instagram tips, Coronavirus, Mauricio Umanksy

What Marketers Need to Know About TikTok

Key Takeaways TikTok is a bite-sized social video platform that allows users to create, share, and edit videos with built-in tools that make it easy for anyone to add music or special effectsAlmost half of the users on TikTok are between the ages of 16-24 Brands seeing success on the platform are authentic in the content they are creatingTikTok has 5 ad units which have large minimum spends; however, their self-serve platform is in Beta What is TikTok? TikTok is a bite-sized ...
Tags: Google, Facebook, Instagram, Rihanna, La, China, US, Seo, Snapchat, Beijing, United States, Tsa, Ftc, Terms Of Service, Social Media Agency, Social Media Strategy

Six social media trends in 60 seconds – Video

I can’t believe we are already into February but here we are. In the last 30 days, we have been...
Tags: Video, Social Media, Seo, Social Media Strategy, Social Media Trends, Social Media Marketing Strategy Training

6 tricks to fuel up your volunteer recruitment strategy in 2020!

Converting target audiences is a big challenge for all organizations – but if your nonprofit is targeting volunteers, you’ve really got your work cut out for you. After all, convincing people to work for little or no compensation is a big ask! That’s why you need to bring your volunteer recruitment strategy into the digital realm. These days, there are endless ways to find volunteers – but some are better than others. Step one: Create a seamless digital brand for your nonprofit that’s...
Tags: Facebook, Instagram, Marketing, Social Media, Content Marketing, 2020, Volunteer, Websites, Recruitment, Email Marketing, Contest, Nonprofit, Digital Strategy, All, Social Media Strategy, Instagram YouTube

What to Post Where: Making the Most Impact with Your Social Media Content

Bad news: There is no one thing I can tell you that will optimize your social media content. Good news: There are several things I can tell you to consider and ask yourself throughout the entire content creation process that will make optimizing your social media content strategic and help you get the results you want. Let’s get into it, shall we? Get in the Mindset of the Moment™. This is so important, we trademarked it. Take anything you want to put out on social (priority products, events...
Tags: Facebook, Seo, Content Marketing, Social Media Marketing, Social Media Advertising, Social Media Agency, Social Media Strategy, Ignite Social Media, Social Media Content, Social Media Content Creation, Social Media Company, Social Media Marketing Company, Social Media Content Planning, Social Media Marketing Agency

Does Your Company Have These 7 Important Things Mastered?

Running a successful business takes a lot – there’s many plates you need to keep spinning and lots of smaller tasks that all need to come together so your company works in harmony. Here are 7 things you should be sure to get right if you want to succeed! 1. A Professionally Designed Website. There are so many advantages of a good company website, and as a business it’s one of the most crucial things to get right. An abundance of research has shown that a well-built websites generates mo...
Tags: Google, Startups, Others, Msp, Social Media Strategy, Business Advice, Apple Android

Social Round Up – Hopes & Predictions for 2020

A new decade is upon us, and with it comes a fresh lens through which we can view the world of social media. Ten years ago, social media platforms were developing (some yet to be developed) and foreign to marketers. Now, as we step into 2020 armed with learnings and experience over the last decade, we take a look at what’s next for social media’s ever-evolving landscape. Here are our social media predictions for 2020. Brands Will Dabble in Less-Traditional Social Platforms As paid media...
Tags: Google, Facebook, Instagram, US, Seo, Reddit, Social Media Agency, Social Media Strategy, Social Media Trends, Ignite Social Media, Facebook Instagram Twitter LinkedIn, Social Media Marketing Company, Social Media Marketing Agency, Social Media Predictions, IGTV, Social Media Predictions For 2020

Our Top 10 Favorite Posts of the Decade

Jay Baer started the Convince & Convert blog back in 2008, and every year we post a top 10 list of our most popular posts of the year. But for 2020, we’re bringing you our favorite posts of the decade. Some are visitor favorites. Others are team member favorites. Dive in now as we celebrate 10+ years of marketing content: My Biggest Mistakes in 10 Years as an Entrepreneur To celebrate Convince & Convert’s 10 year anniversary in 2018, founder Jay Baer revealed the 10 biggest lessons he lear...
Tags: Google, Seo, Jay, Sheryl Sandberg, Digital Marketing, Social Media Strategy, Lauren, Jay Baer, Diamondbacks, Kelly Santina, Lauren Teague, Anna Hrach, Social Media Consulting, Jenny Magic

Popular Social Media Topics of 2019

As we get ready to close the door on 2019 and move on to a new decade, we think it is worth revisiting some of the popular topics, based on blog traffic data, of this year. It will be interesting to see if the popular social media topics of 2019 stick around through next year. 1. Social Ad Spending It seems like new reports on social ad spending are constantly being released. Keeping a pulse on that was a popular social media topic this year. It was projected that social ad spending woul...
Tags: Facebook, Twitter, Instagram, US, Social Media, Seo, Social Media Marketing, Social Media Agency, Social Media Strategy, Social Media Trends, Ignite Social Media, Twitter Social Media Marketing, Instagram Stickers, Social Media Marketing Company, Social Media Marketing Agency, Social Ad Spending

What’s Trending with Millennials on Social Media

Most the of the time, brands are looking to target a certain subset of individuals on social. When it comes to millennials, brands have to be strategic as they differ from other generations and groups of people. Below we breakdown what’s trending with millennials on social media.  Millennial Usage on Social This generation is defined by being born between 1981-1996. They came of age during the Internet explosion and were raised with technology which means they understand constan...
Tags: Facebook, Social Media, Seo, Social Media Marketing, Webinars, Social Media Advertising, Social Media Agency, Social Media Strategy, Instagram Instagram, Ignite Social Media, Social Media Agencies, Social Media Content Creation, Social Media Marketing Company, Social Media Marketing Companies, Millennial Usage On Social, Millennials On Social Media

Marketing Alcohol – Things to Keep in Mind

Your birthday must be on or before today’s date in 1998 to view this content. If we were advertising or selling alcohol you might see a similar message due to the restrictions put in place for marketing alcoholic beverages. In the US the marketing and advertising of alcoholic beverages and products is regulated by the Tobacco Tax and Trade Bureau (TTB) under the Federal Alcohol Admiration Act (FCC). The legalities surrounding the advertising and marketing alcoholic beverages are put in pla...
Tags: Fcc, US, Seo, Social Media Marketing, Ftc, Social Advertising, Ttb, State, Social Media Strategy, Social Media Agencies, Social Media Marketing Companies, Social Media Marketing Agencies, Advertising alcohol on social media, Alcohol Marketing And Advertising Rules, Marketing Alcohol On Social Media, Tobacco Tax and Trade Bureau TTB