Posts filtered by tags: Social Media Today[x]


 

Facebook Begins Dark Mode Rollout for iOS

Facebook has begun rolling out Dark Mode support for its flagship iOS app, which comes just over a year after the Facebook Messenger app also gained ‌Dark Mode‌ support. Photo via 9to5Mac After evidence showing the company had been working on the feature surfaced in April, select users are now able to activate the feature under Settings & Privacy within the Menu tab. Users are able to choose from light and dark appearances, as well as an option to automatically change the app's appearanc...
Tags: Facebook, Instagram, Facebook Messenger, Social Media Today


10 Tips for Learning Lessons and Evolving Your Small Business Marketing Strategy

Running a business requires being open to new concepts and ideas. Whether it’s a new product or a new marketing strategy, entrepreneurs must always be prepared to learn and grow through the years. Here’s some tips and ideas from members of the online small business community to help you adapt and learn about new concepts that might help your small business marketing today. Learn the Four P’s of Marketing Before you can get really specific with your marketing strategy, you need to cover the ba...
Tags: Google, Sales, Startup, Neil Patel, Andrew Hutchinson, Social Media Today, Joel Libava, Ivan Widjaya, Greg Sterling, Nellie Akalp, Ryan Shelley, COVID, Smith Johnes, Focus on Social Media Engagement, Muhammad Shoaib, Chao Liao


5 Social Media Blogs to Know in 2020

We may almost be in the middle of 2020 already but it still feels like we’re just getting started (No thanks, COVID-19!). The Blog Herald thought of creating a series of blogs to know about in 2020 — different niches, different voices, and different approaches. We begin with 5 social media blogs to know about. Why follow social media blogs? Because social media has evolved from merely being about networking and interaction to being about business, sales, and employment. Read: When to Revise Y...
Tags: Advertising, Social Media, Scott Schuman, Neil Patel, Larry Kim, Social Media Examiner, Inc, Michael Stelzner, Social Media Today, Donna Moritz, Stelzner, Social Media Blogs, Social Media Marketing Podcast, Mobile Monkey, Get Gist, Socially Sorted


10 Tips for Making the Most of Popular Online Marketing Channels and Tech Tools

Marketing a business requires several tools and platforms. From Facebook to blogging, understanding the options available and their features can go a long way. Here are some tips from members of the online small business community to help you make sense of these popular marketing channels. Create an Effective Facebook Content Calendar If you want to make the most of your Facebook marketing strategy, you need to post regularly. But coming up with enough content can be tricky. In this Social Me...
Tags: Google, Facebook, Sales, Sydney, Neil Patel, Andrew Hutchinson, Social Media Today, Tech Tools, Dave Brown, Marketing Tips, John Jantsch, Ivan Widjaya, Mike Allton, Adam Ortman, Shari Slackman, Anmol Kumar


Digital Marketing News: How B2B Buyers Pick Vendors, BuzzSumo’s New YouTube Insights, ABM Brings B2B Improvements, & How Brands Use Direct Messaging

B2B buyers consume an average of 13 content pieces before deciding on a vendor B2B buyers say that they take in an average of 13 pieces of online content before choosing a vendor, consisting of eight vendor-made and five third-party elements, according to newly-released survey data from FocusVision, containing a number of additional insights of interest to digital marketers. Marketing Land B2B Firms Are Failing To Integrate Sales, Marketing And Customer Success Teams: Study Revenue growth...
Tags: Facebook, Usa, Instagram, Microsoft, California, Seo, Ftc, Toprank Marketing, Online Marketing News, Baby Boomers, Mediapost, Google Apple, Lee Odden, U S Federal Trade Commission, Apple Google Facebook, Brian Solis


24 Essential B2B Influencer Marketing Statistics

How important is influencer marketing to businesses in 2020? Influencer marketing will see global brand spending of up to $15 billion by 2022 (Business Insider Intelligence), and B2B marketers who haven’t yet experienced its many benefits now have more research data than ever to make the case for starting an influencer marketing program. Even if you’ve already developed an influencer marketing strategy, the wealth of new information coming out about its power to build trust and inspire actio...
Tags: Instagram, Minneapolis, Seo, Linkedin, B2b Marketing, San Diego, Rakuten, Influencer Marketing, Sap, Forrester, Toprank Marketing, Scottsdale, B2b Influencer Marketing, Lee Odden, Social Media Today, Business Insider Intelligence


5 User-Experience Updates That Twitter Could Roll Out in 2020

Twitter is constantly tweaking its user experience, and the social network provided a peek at more changes that could be implemented sometime next year. Vice president of design and research Dantley Davis shared details on five potential updates with Andrew Hutchinson of Social Media Today: There is currently no way for a Twitter user to...
Tags: Advertising, Andrew Hutchinson, Social Media Today, Social Pro Daily, Dantley Davis


Digital Marketing News: More Facebook Stories Updates, CCPA Shakes Up the Ad Industry, GDPR Compliance in the U.S. & More

Image Credit: Facebook Unveils New CTA for Brand Stories Facebook has been hot on the Stories train and shows no signs of stopping with their latest update. With their recent update to Stories, users can now send messages to brands and businesses directly from Stories ads. This change allows brands to drive more engagement with their target audience with an easier, softer CTA on the platform. 87% of Consumers Would Opt Out of Ad Targeting Thanks to the CCPA The California Consum...
Tags: Google, California, Youtube, Air Canada, Seo, Cta, Gartner, Quora, Kfc, Online Marketing News, Sanders, Sandra, Boomer, Lee Odden, Social Media Today, Tom Fishburne


10 Types Of Social Media Posts That Incite Engagement

While building a large following on social media is important to growing you online presence as an artist, engagement is perhaps event more important. Here we look at the ten types of social media postings most likely to lead to engagement. __________________________ Guest post by Bobby Owsinski of Music 3.0 When it comes to social media, large follower and friend numbers are okay, but engagement is where it’s at. Likes, comments and shares are the way to go in order to measure ho...
Tags: Music, Guest Post, Bobby Owsinski, Social Media Today


What’s Missing In Your B2B Marketing Strategy? 5 Key Elements You Don’t Want to Overlook

A car engine without a water pump. A baseball team without a shortstop. A guitar without a D string. All it takes is one missing piece to prevent something from working as it should. Your B2B marketing strategy might excel in certain areas, but a single overlooked element can cause results to stall out.  I’m not talking about tactics here, because those can vary on a case-by-case basis. But there are specific considerations and focal points that ought to exist in pretty much every marke...
Tags: Google, Seo, Linkedin, B2b Marketing, Amanda Milligan, Aberdeen, Toprank Marketing, Lee, Lee Odden, KPI, Social Media Today, B2b Content Marketing, B2B marketing strategy, Lane Ellis, Olivia Lipkin


Digital Marketing News: Google Phases Out Search Console & Adds Bidding Options, Marketing Business to Gen Z, Instagram Post Study & More

The rise of Spotify as an advertising channel Spotify has over 217 million users, and the music and podcasts they increasingly listen to have brought greater attention from marketers. ClickZ takes a look at how marketers are embracing Spotify for advertising. ClickZ Ad Revenue Holds Steady Despite Recession Worries Digital advertising spending was up nearly 20 percent in the second quarter of 2019, according to newly-released study data that also highlights the comparatively greater numbe...
Tags: Firefox, Google, Amazon, Facebook, Spotify, Seo, Linkedin, Mozilla, Pew Research Center, Forrester Research, Online Marketing News, Baby Boomers, Google Facebook, Mediapost, Lee Odden, Google Search Console Google


SEO Best Practices: How to Add Keywords to a Website

by Robert Clough If you have created your own website, then chances are that you've heard a thing or two about keywords. You've probably even tried to think of a few keywords that might fit your website. But, what exactly are keywords? How do you find the right ones? If you're going to engage in on-page SEO, you'll definitely need the answers to those questions. Not quite sure why or how to add keywords to a website? Keep reading. We've got all the information you need. What Are Keywo...
Tags: Google, Seo, Google Adwords, Don, YOAST, Social Media Today, Robert Clough


Over 50 Top Social Media Marketing Blogs

The world of Social Media is probably responsible for more innovation in digital marketing over the past 5 to 10 years than nearly any other discipline. From ephemeral story based content to live video to all the things being done with data for more personalized marketing, staying in top of what's real vs. the hype in marketing is increasingly difficult. Top help marketers find great sources of marketing advice, we've curated the BIGLIST of marketing blogs and more recently a marketing blogs ...
Tags: Facebook, Twitter, New York, Instagram, Los Angeles, Social Media, Seo, Linkedin, Social Media Marketing, Snapchat, Karen, Hopper, Social Media Analysis, Don, Jeff, Facebook Instagram


Twitter Has Renewed its Live Video Push & Here’s What You Need to Know

Once a pioneer in bringing live video to the social media world, Twitter fell behind the likes of Facebook, LinkedIn, and others as this format rose to mainstream prominence. However, the platform’s recent move to make live video more easily discoverable shows Twitter is recommitting to video. But the question is: Can Twitter recapture the magnetic energy of live video? When I attended Jane Weedon’s keynote speech at Content Marketing World last month, I was deeply struck by this r...
Tags: Facebook, Twitter, Video, Social Media, Seo, Linkedin, Social Media Marketing, Andrew Hutchinson, Facebook LinkedIn, Caitlin Burgess, Social Media Today, Allen Gannett, Jane Weedon, live video on Twitter


50% of Americans Like This Type of Information Best When Researching Purchases

50. What does that number mean to you? Perhaps, you think of golden wedding anniversaries when you think of 50. Or maybe you think about how it’s the fifth magic number in nuclear physics. It represents the number of states in the U.S. It’s also a milestone achievement in the NHL: 50 goals in 50 games. In addition to those connections, fifty is important for word-of-mouth marketing. Why? Because fully half of all Americans would choose offline or online word-of-mouth if they had to pick just on...
Tags: Seo, United States, Edelman, NHL, Oprah, Social Media Today, Word of Mouth, David Horsager, Daniel Lemin, Social Media Consulting, WordOfMouthClick To Tweet Trust us Trust


6 Ways Brands Can Extend the Value of User-Generated Content

Written by Roxanne Parnell, Senior Sales Executive at The Shelf There’s no denying that influencer marketing is the new wave of connecting brands with their consumers. In fact, Bloglovin tells us that 63% of marketers increased their influencer marketing budgets in 2017, with 67% saying that influencer marketing campaigns help them reach a more targeted audience. As a professional in the business of facilitating these influencer and brand collaborations, I have clients asking every day: “Why sho...
Tags: Google, Amazon, Nordstrom, Pinterest, Instagram, Youtube, Walmart, Pr, Brooklyn, User Generated Content, Bloglovin, Ugc, Digital Marketing, Roxanne, Social Media Today, The Shelf


Why Marketing Your Blog Should Be Like Launching A Revolution

Running a blog takes hard work. First you need to create content, then you have to market it, and marketing your blog requires a different strategy than one you’d use for marketing products and services. Although a blog technically does sell a product — the consumption of content — people won’t buy it on impulse or through persuasion. The only way to get people to consume your content is by hooking them with good content, as paradoxical as that sounds. The difficulty is that one pie...
Tags: Google, Advertising, Simple Machines, Social Media Today, Scott Rogers, Blog Tips, DoItYourself


Digital Marketing News: Google’s New Ad Tools, Facebook’s Snoozefest, and LinkedIn’s QR Code Refresh

Google leans more on algorithms for ads as critics highlight risks Google has unveiled a slew of new ad-buying tools that incorporate machine learning, and expanded availability of a utility for running the best text-based search result ads. What will the new ad tools announced Tuesday offer for digital marketers? Facebook Adds Keyword ‘Snooze’ Option to Help User Avoid Spoilers Facebook has launched a new feature allowing users to hide certain words, effectively snoozing them for 30 days....
Tags: Google, Facebook, Instagram, Seo, Linkedin, StumbleUpon, Online Marketing News, Tim Berners Lee, Lee Odden, Social Media Today, Social Media Today Google, Digital Marketing News, TopRank Marketing TV YouTube Channel Gain, Marketoonist Tom Fishburne, IGTV, Google Marketing Platform Partners


Digital Marketing News: Behavior & Analytics Studies, Facebook’s A/B Testing, & LinkedIn’s Carousel Ads

As Concerns Grow Over Internet Privacy, Most Say Search & Social Have Too Much Power How Internet users perceive the influence a variety of popular online platforms have over their lives was among the subjects examined in a sizable new joint report by Ipsos, the Internet Society, and the Centre for International Governance Innovation, offering some surprising insight for digital marketers. Marketing Charts Facebook Experiments with A/B Testing for Page Posts Facebook has been trying out A...
Tags: Google, Facebook, Seo, Linkedin, CMO, Atlantic, Nielsen, Mailchimp, Online Marketing News, Facebook Page, Mediapost, Lee Odden, Social Media Today, General Data Protection Regulation, Centre for International Governance Innovation, Digital Marketing News


Checking In On 2018 Social Media Predictions

Now that we’re about halfway through the year, we thought it would be a great time to check in on our 2018 social media predictions to see how we did. Was our crystal ball accurate or were the results hazy and we should ask again later? Let’s take a look at our top five predictions as shared in January: “Retargeting is crucial to the customer journey. Not only is it a cost-efficient way to reach users who’ve already expressed interest, but it’s essential in understanding where your customer is ...
Tags: Facebook, Seo, Social Media Marketing, Snapchat, Social Media Trends, Social Media Today, Vanessa Williams, Ryan Sweeney, Cambridge Analytica, Social Media Content, Chatbots, Social Media Predictions, Social Media 2018, Jen Burns, Kathleen Loescher


April Showers Bring May Social Updates

Controversy around Facebook’s privacy data consumed the news in April but in May, new features and announcements brought less cloudy news and more updates to look out for. Like: Facebook’s new rating system. Social Media Today reported that Facebook will be testing a new rating system for brand pages. The new 10-star scoring method will factor in several different sources to come up with the final star rating including direct reviews to the page, message sentiment, recommendations from other p...
Tags: Google, Facebook, Instagram, Social Media, Seo, Social Media Marketing, Kevin Systrom, Yelp, Facebook Marketing, Social Media Trends, Social Media Today, Social Media Updates, Facebook Stories, Facebook Stories Facebook


Digital Marketing News: Preferred Platform Study, B2B Influencers & Blockchain For Marketers, & Travelers Turn To Instagram

Social Media Marketing Update: Preferred Platforms and Content Types in 2018 A multitude of the latest trends in social media marketing have been detailed in a new report from Social Media Examiner, revealing that Instagram has surpassed a declining Twitter in overall popularity, while B2B marketers continue to prefer LinkedIn. MarketingCharts Study: Millennial travelers’ Instagram use has grown 375% since 2013 U.S. millennial travelers have turned to Instagram 375 percent more than they did ...
Tags: Google, Facebook, Instagram, Adobe, Social Media, Seo, Harvard Business Review, Online Marketing News, Marketing Digital, Twitter Facebook, Ashley Zeckman, Social Media Examiner, Social Media Today, Michael Brito, Instagram Stories, Digital Marketing News


How to Successfully Grow your Own Business with Social Media

The landscape has changed when it comes to making a sale. Although you may want to just leave the social media to the kids, that simply can’t be the case anymore if you want to successfully grow your own business. Using social media is integral for anyone trying to market their brand, product or services. To keep up with the market and get in front of your potential customers, you need to use social media. If you currently own your own business, you might want to get some tips from you kids on...
Tags: Business, Social Media, Jazz, Amway, Social Media Today, Instagram Story


5 Ways to Stay Up-to-Date on Social Media

Social media moves quickly and changes from one minute to the next. It’s important to stay up-to-date on all the goings on to keep your social strategy fresh and effective. Here are five ways to stay ahead of the game: Facebook, Instagram, Pinterest, Twitter and Snapchat all have blogs where they share in-depth updates on channel changes, best practices, as well as case studies on brands using their platform. Don’t have time to hop over to each to platform to get the download? Check out Social...
Tags: Social Media, Seo, Social Media Marketing, Social Media News, Social Media Trends, Social Media Today, Social Media Updates, Facebook Instagram Pinterest Twitter


9 Excellent Posts Predicting The Key E-commerce And Digital Strategy Trends For 2018: E-commerce Link Digest

Looking to drive results for your business? Click here to learn more. Hey, Big Thinkers! Hope you’ve had a fantastic week. Before we get too deep into the New Year, let’s take a moment to explore these 9 excellent posts predicting the key e-commerce and digital strategy trends for 2018. Enjoy: There’s a great piece on Forbes, all about e-commerce In 2018 and what the experts are predicting. Really good stuff. Meanwhile, Retail Dive lays out their view of the 7 trends that will disrupt and de...
Tags: Seo, Forbes, Tim Peter, Social Media Today, Top Rank Blog


Top 50 PR Firms, The End of Net Neutrality,& Marketing Podcast Recommendations

 Fashion PR Fridays: Top Fashion, Public Relations, Marketing and Social Media News ...for the week of December 11, 2017Observer's 2017 PR Power 50 is out now - proud to recognize many friends on this list!! (via Observer)Here's how the end of net neutrality can affect you (via Refinery 29)The PR agency landscape is changing as referrals decline and in-house services grow (via Agility PR)Gone are the good ole days of SEO! Why PR pros need to learn to adapt to a new development (via PR Daily)A li...
Tags: Pr, Explore, Russell Simmons, Social Media Today, Fashion PR Fridays, News & Events, Quartzy Former L Oreal, Marketing Week Kelly Cutrone, Hollywood Reporter The post Top


Pinterest AutoPlay, PR Conferences to Know & L’Oreal on Innovation

 Fashion PR Fridays: Top Fashion, Public Relations, Marketing and Social Media News ...for the weeks of November 20 & 27, 2017Time Inc will now be owned by Meredith Corp (via New York Times)Is Public Relations headed back to the days of simple propaganda? (via Forbes Communication Council)Why retailers like Modcloth shut down on Black Friday and gave back instead (via Modcloth Blog)L'Oréal shares tips on innovation for businesses (via Marketing Week) A new financial product redefines the future ...
Tags: Amazon, Pr, L'oreal, Costco, Explore, Oreal, Meredith Corp, Social Media Today, ModCloth, Fashion PR Fridays, News & Events, Marketing Conferences, 2017Time Inc, New York Times Is Public Relations, Forbes Communication Council, Modcloth Blog L Oréal


10 Terrific Digital Strategy and AI Trends: E-commerce Link Digest

Looking to drive results for your business? Click here to learn more. Hey, Big Thinkers! Big week here. Hope you had an amazing week, too. Speaking of amazing, this week’s edition of the E-commerce Link Digest Series recaps 10 terrific digital strategy and AI trends for you. Enjoy: Brand Quarterly outlined “What Brands Need To Understand About Consumer Perception.” Good stuff. Not to be missed. Mumbrella had a fantastic conversation with Singapore EDB’s Dane Lim about “The Future Role of the...
Tags: Technology, Singapore, Marketing, Strategy, Seo, CMO, E-commerce, Machine Learning, Ai, Mobile Commerce, Sap, Del.icio.us Links, Link Digest, E-commerce Link Digest, Ecommerce Link Digest, Digital Strategy


PRGirl is Ready to Binge, Generation Z for Marketers, & Overcoming PR Obstacles

 Fashion PR Fridays: Top Fashion, Public Relations, Marketing and Social Media News ...for the week of October 9, 2017 The Hills heads to Chicago...sort of. The first 5 episodes of PRGirl are here! Watch episode 1 below!  Generation Z thinks far differently than any other generation so far. Here's what progressive marketers should expect! (via Retail DIVE)Online fashion startup develops groundbreaking technology (via Quartz)4 ...
Tags: Apple, Pr, Chicago, Kate Spade, Hills, Explore, Quartz, Vogue UK, Social Media Today, Fashion PR Fridays, News & Events, Binge Generation Z for Marketers amp, Elle Instagram, Fashion Network Influencers


CEO’s stop leaving your personal and company branding to your marketing teams

Are you one of the 61% of CEO’s that doesn’t have a social media presence? Hard to believe that many CEO’s don’t understand the importance of a social media presence for their personal brand and credibility. It amazes me how many CEO’s, directors and business owners have little or a very poor presence on their digital channels, particularly LinkedIn which is your own piece of professional real estate. Too many CEO’s are leaving their personal & company branding in the hands of the marketing te...
Tags: Jobs, US, United States, Ibm, Forbes, Social Media Today, Tanya Williams