Posts filtered by tags: Social Networks[x]


 

7 Costly Social Media Mistakes

Social media gives unprecedented access to people interested in your niche or industry, or the products and services you offer. However, some new users of the networks can get so excited by the prospect of more profits that they actually end up costing themselves through simple yet avoidable mistakes. Here are the top 7 to watch out for if you are a newbie social media marketer. 7 Costly Social Media Mistakes Unclear goals Do you want sales, subscribers, followers? Plan every campaign aroun...
Tags: Social Networks, Social Media, Blogging, Mistakes, Shawn Ann, Promoting


2019 Social Media Resolutions

As 2019 begins, some of us find ourselves attempting to begin New Year’s resolutions we’ve set into place, while others are still trying to decide on one. A resolution is generally centered around something you’re trying to improve, which is why we tend to find some overlap when it comes to broader topics. Common resolutions like “travel more” or “save more money” are among some of the more often used resolutions that we find. Going over this distinct group of improvements that people seem to ch...
Tags: Facebook, Instagram, Social Networks, Seo, Hootsuite, Social Media Networks, Social Media Channels, Cambridge Analytica, 2019 Resolutions on Social, Social Media Resolutions, Social Media Resolutions for 2019


You Ask, I Answer: Year-End Social Media Reporting?

Alessandra asks, “what is the best way to prepare a social media marketing report for 2018 to send to management? I keep track of followers and number of posts by month, but maybe there is other data I should include?” Great question. Reporting should always tell a story, and the story most management wants to […] The post You Ask, I Answer: Year-End Social Media Reporting? appeared first on Christopher S. Penn Marketing Blog.
Tags: Social Networks, Marketing, Social Media, Seo, Analytics, Metrics, Christopher, Alessandra, Marketing Technology


You Ask, I Answer: How Often Should You Repost on Social Media?

Ian asks, “How often should I repost content on social media channels like Twitter and Facebook and Instagram? How much is too much?” Let’s dive into our analytics to answer this question. You’ll need the analytics for each of the social networks you use, as well as a web analytics package like Google Analytics. There […] The post You Ask, I Answer: How Often Should You Repost on Social Media? appeared first on Christopher S. Penn Marketing Blog.
Tags: Facebook, Social Networks, Marketing, Social Media, Seo, Analytics, Google Analytics, Ian, Christopher, Marketing Technology


You Ask, I Answer: Passive Consumer Experiences Online?

Michael asks, “What do you think of the prediction that consumers will flock to passive YouTube-like experiences as they detox from social platforms like Facebook that command active interactions?” I doubt that we’ll see consumers abandon the Facebooks of the world any time soon. I do think marketers need to have a passive play – […] The post You Ask, I Answer: Passive Consumer Experiences Online? appeared first on Christopher S. Penn Marketing Blog.
Tags: Facebook, Video, Social Networks, Youtube, Marketing, Social Media, Seo, Content Marketing, Content, Michael, Christopher, Marketing Technology


Lightspeed announces new $560 million fund for China

Global investor Lightspeed is starting 2019 with its largest-ever fund for China, where it has backed a number of new internet challengers. The firm announced this week that its fourth China fund has closed with a total capital commitment of $560 million. The firm had a massive 2018, with no fewer than five of its portfolio holding IPOs including two of China’s up-and-coming startups that are challenging the country’s internet establishment — they are Meituan, the super app firm that speciali...
Tags: Fundings & Exits, Asia, Twitter, Social Networks, Finance, China, India, Funding, Tech, E-commerce, United States, Alibaba, Silicon Valley, Airbnb, Alibaba Group, Lightspeed Venture Partners


For Immediate Release 168: The Facebook dilemma

Neville Hobson joins Shel Holtz for the December installment of “The Hobson & Holtz Report.” The stories Neville and Shel covered include… The passing of PR fixture Jack O’DwyerMarketers are turning their attention to messaging appsNot everyone is free to leave Facebook, even if they want toThe death of keywords (or is it?) as audiences become key to targeting in searchRising Instagram stars post fake sponsored posts to get brands’ attentionWhat we learned about GDPR in 2018Research reve...
Tags: Facebook, Technology, Instagram, Social Networks, Russia, Advertising, Marketing, US, Social Media, Communication, Public Relations, Iran, Blogging, Software, Quora, Reputation


SDF Podcast 24: Reading the runes for 2019

The SmallDataForum celebrated its third Christmas with a highly calorific and somewhat alcoholic Italian lunch, followed by post-prandial musings about high- and low-lights of 2018, and some crystal ball gazing for 2019. Our regular followers / listeners – or just about anybody with any interest in tech and communication – won’t be surprised by a list being topped by Facebook, and then some more Facebook. Followed by GDPR and other regulatory activities, mainly by the EU. And of cours...
Tags: Facebook, Europe, Business, Politics, London, Social Networks, China, Germany, Russia, Trust, Marketing, Communication, Public Relations, Unilever, Eu, Society


How to Download All Your Instagram Pictures

The revelation this past week that Facebook has been sharing what you do on the site with other companies like Microsoft and Amazon has led a number of us to start considering (perhaps not for the first time) deleting Facebook and other apps owned by the company like Instagram and WhatsApp.Read more...
Tags: Amazon, Facebook, Instagram, Microsoft, Social Networks, Lifehacks


How to Download All of Your Instagram Photos and Abandon Facebook Forever

The revelation this past week that Facebook has been sharing what you do on the site with other companies like Microsoft and Amazon has led a number of us to start considering (perhaps not for the first time) deleting Facebook and other apps owned by the company like Instagram and WhatsApp.Read more...
Tags: Amazon, Facebook, Instagram, Microsoft, Social Networks, Lifehacks, Abandon Facebook Forever


You Ask, I Answer: How to Evaluate Influencer Marketing Software?

Jim asks, “What should we be looking for in influencer marketing software? We need a BS detector for all the sales pitches.” Influencer marketing software has to fulfill at least one of three functions: Identification – finding influencers through proven methods. Outreach and management – managing the outreach, assets, contracts, etc. of influencers like a […] The post You Ask, I Answer: How to Evaluate Influencer Marketing Software? appeared first on Christopher S. Penn Marketing Blog.
Tags: Social Networks, Marketing, Social Media, Seo, Analytics, Influence, Influencer Marketing, Jim, Christopher, Marketing Technology


How to Quickly Switch Your Twitter Timeline to Chronological Order 

Twitter just made it easier for you to switch your home time line between the latest tweets and top tweets on your timeline—as long as you’re using an iOS device.Read more...
Tags: Twitter, Social Networking, Social Networks, Social Media, Lifehacks


How to See if Your Photos Were Exposed By Facebook's Latest Bug

On Friday, Facebook disclosed that a bug had exposed photos that were uploaded to the social network.Read more...
Tags: Security, Facebook, Social Networks, Lifehacks


Mental wellness startup Wisdo launches with $11 million in funding

Social media has lately been linked to mental health issues, with a recent study showing a causal relationship between the use of social media and depression and loneliness. Wisdo, which just raised $11 million in seed funding from Intel Capital and a handful of angel investors, aims to connect and support people in some of their toughest moments. Communities on Wisdo focus on topics around physical health, mental health, self-growth, sexuality, identity and family. The app works by connecting p...
Tags: Health, TC, Social Networks, Tech, Mental Health, Intel Capital, Richard Klausner, Wisdo, Boaz Gaon, Wisdo Board


Changing consumer behavior is the key to unlocking billion dollar businesses

In the summer of 2012, I had just learned of a new service where a driver would pick you up in their own car, not a taxi or licensed town car. You’d be able to recognize the car by the pink mustache strapped to the front. I quickly downloaded the new app called Lyft and, intrigued, started to share it with others around the Airbnb offices. Almost everyone gave me a same response: “I would never use it.” I asked why. “Well, I wouldn’t feel comfortable getting into someone else’s car.” I said, “Wa...
Tags: Amazon, Startups, TC, Facebook, Lyft, Uber, Business, Social Networks, Social Media, E-commerce, Economy, Online Shopping, Transport, Sharing Economy, Airbnb, Blippy


How to Purge Social Media 'Friends' So You Can Have Fun Online Again

It now seems to be a truth universally acknowledged that social media is bad—bad for our well-being and privacy, too much of a time-sink, and so on. But does it have to be? Can it be made good? Or, slightly less bad? Shaking up who you follow and share with can do wonders for your social media life, and here’s how to…Read more...
Tags: Facebook, Twitter, Science, Instagram, Social Networks, Social Media, Snapchat


How to Create a Shared 'Saved' Collection on Facebook

One of my favorite Facebook features is the “Save Post” button. I use it at least five or six times a day to save all sorts of things.
Tags: Facebook, Social Networks, Social Media, Lifehacks


Europe dials up pressure on tech giants over election security

The European Union has announced a package of measures intended to step up efforts and pressure on tech giants to combat democracy-denting disinformation ahead of the EU parliament elections next May. The European Commission Action Plan, which was presented at a press briefing earlier today, has four areas of focus: 1) Improving detection of disinformation; 2) Greater co-ordination across EU Member States, including by sharing alerts about threats; 3) Increased pressure on online platforms, i...
Tags: Google, Security, Facebook, Twitter, Europe, UK, Social Networks, Government, Russia, US, Social Media, Tech, Eu, Spain, European Union, Unesco


How to Stream Every Episode of Buffy, Angel, and Firefly for Free 

Fans of “Buffy the Vampire Slayer,” “Angel,” and “Firefly” can now stream every episode of all three shows for free using Facebook.Read more...
Tags: Facebook, Social Networks, Lifehacks, Streaming Video, Buffy Angel


How to Make Your Instagram Stories Only Visible to 'Close Friends'

Instagram is one of those platforms, like Twitter, that I’ve always considered the content I post to be visible to the masses. Yes, I know both have a “private” option for accounts, but I’ve always thought the value in both was in interacting with people outside your circle.Read more...
Tags: Apps, Instagram, Social Networks, Lifehacks


You Ask, I Answer: How to Measure The Value of Influencer Marketing

Mark asks, “How do you find the value in influencer marketing? What’s the best way to determine what’s working?” Influencer marketing is nothing new. Companies have been marketing with celebrities for decades, and we have well-defined ways to work with celebrities – and measure their outputs. Let’s take a walk through an effective way to […] The post You Ask, I Answer: How to Measure The Value of Influencer Marketing appeared first on Christopher S. Penn Marketing Blog.
Tags: Social Networks, Marketing, Social Media, Seo, Analytics, Influence, Metrics, Influencer Marketing, Mark, Christopher, Marketing Technology


SDF Podcast 23: Pretty crazy ideas about the Facebook

“The ever-present function of propaganda in modern life is in large measure attributable to the social disorganization which has been precipitated by the rapid advent of technological changes.” This is not the latest comment on the perpetual missteps, mishaps and misuse of Facebook, but a quote from Harold D. Lasswell, eminent media scholar and creator of the eponymous and never-aging model and formula to determine media effects: who says what to whom in which channel with what effect? Who said...
Tags: Facebook, Mark Zuckerberg, Business, Politics, London, Social Networks, Stanford, Germany, Marketing, Communication, Public Relations, Unilever, Society, Blogging, Web, Software


The Relationship of Value and Influence

When we think about the future of social media, it's natural to think about future generations as well. Research firm Ampere Analysis found that people aged 18-24 had significantly changed their attitudes in the last two years#. Generation Z are considering quitting social media, that was also the result of half the people U.S. marketing firm Hill Holliday surveyed. Surveys respondents say they'd like to give a more realistic representation of who they are. Social networks are a showcase of live...
Tags: Social Networks, Marketing, Hill Holliday, Ampere Analysis, Valeria Maltoni


Blockchain based Social Networks: State of the field and how to profit from them

One of the main promises of blockchain technology is a vastly improved social media experience. The benefits many entrepreneurs envision include, among other things, greater data sovereignty, the... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
Tags: Social Networks, Innovation


You Ask, I Answer: 2019 Social Media Strategy

Jenny asks, “What’s the best resource for 2019 social media strategy development?” The same as 2018! The overall strategy, the why – use social media to accomplish business goals – doesn’t change. What changes is the what and the how. Watch the video for details about how to build your 2019 social media strategy. Can’t […] The post You Ask, I Answer: 2019 Social Media Strategy appeared first on Christopher S. Penn Marketing Blog.
Tags: Social Networks, Marketing, Strategy, Social Media, Seo, Analytics, Artificial Intelligence, Data Science, Machine Learning, Ai, Marketing Automation, Christopher, Jenny, Marketing Technology


LinkedIn Power Tip: 5 Daily Hellos

LinkedIn’s algorithm focuses heavily on engagement. We want our posts to be seen by our networks; however, getting seen means being engaged. Here’s a simple, powerful tactic you should add to your daily social media tasks to boost your visibility in the LinkedIn algorithm: Say hello to any first degree connection on LinkedIn that visits […] The post LinkedIn Power Tip: 5 Daily Hellos appeared first on Christopher S. Penn Marketing Blog.
Tags: Social Networks, Advertising, Marketing, Social Media, Seo, Linkedin, Daily Hellos


You Ask, I Answer: Influencers in Highly Regulated Industries

Robert asks, “This is good information, but I have a more basic question about B2B influencer marketing. My company manufactures specialty chemicals for a niche market. We know that companies use our products, but we need some influencers to help drive our sales more. The problem is that companies that use our products are typically […] The post You Ask, I Answer: Influencers in Highly Regulated Industries appeared first on Christopher S. Penn Marketing Blog.
Tags: Social Networks, Marketing, Strategy, Social Media, Seo, Influence, Influencer Marketing, Robert, Christopher


You Ask, I Answer: Paid Influencers and Message Effectiveness

Tammy asks, “In theories of persuasion from social psychology, the effectiveness of a message to persuade someone is significantly harmed when a receiver of the message becomes aware of any ulterior motivations (i.e., getting compensation) that the source of the message may have for making that argument, or they believe that someone is trying to […] The post You Ask, I Answer: Paid Influencers and Message Effectiveness appeared first on Christopher S. Penn Marketing Blog.
Tags: Social Networks, Marketing, Social Media, Seo, Tammy, Influence, Influencer Marketing, Christopher


You Ask, I Answer: B2B Influencer Marketing On The Rise

Tammy asks, “Are you seeing the use of #socialmedia influencers for B2B on the rise? I think most of us primarily think of it in terms of B2C.” B2B #InfluencerMarketing is already huge, especially in tech #B2B. I work with IBM on this front as well as a few other companies. Many of our peers […] The post You Ask, I Answer: B2B Influencer Marketing On The Rise appeared first on Christopher S. Penn Marketing Blog.
Tags: Business, Social Networks, Marketing, Social Media, Seo, Ibm, Tammy, Influence, Influencer Marketing, Marketing Technology


You Ask, I Answer: How To Spot Fake Social Media Influencers

Amanda asks, “How can you spot a fake social media influencer from a real one?” There are four metrics and one qualitative test that will help you identify low-quality influencers from high-quality influencers and spot fake influencers from a mile away. Watch this video to learn more. The five tests: – Are virtually all of […] The post You Ask, I Answer: How To Spot Fake Social Media Influencers appeared first on Christopher S. Penn Marketing Blog.
Tags: Social Networks, Marketing, Strategy, Social Media, Seo, Analytics, Influence, Influencer Marketing, Amanda, Christopher