Posts filtered by tags: Social Networks[x]


 

How do you hire a great growth marketer?

Julian Shapiro Contributor Share on Twitter Julian Shapiro is the founder of BellCurve.com, a growth marketing agency that trains you to become a marketing professional. He also writes at Julian.com. More posts by this contributor How do you hire a great growth marketer? How do startups actually get their content marketing to work? Editors Note: This article is part of a series that explores the ...
Tags: Column, eCommerce, Hack, Hiring, Personnel, Social, Startups, Talent, Verified Experts, Best Practices, Digital Marketing, Facebook, Google, Growth, Growth Hacking, Growth Marketing


SDF Podcast 27: When April Fool’s meets Groundhog Day

Tweet So this is the episode when the three stooges of the SmallDataForum were meant to reflect wistfully on what was Great Britain exiting Greater Europe. The irony of recording this on April Fool’s Day wasn’t lost on us. Brexit Fool’s day is every day, these days. Our resident classicist Sam even managed to squeeze in Juvenal’s Satire VI, and even though the reference was in regard to another April Fool’s – Facebook regulation, haha – Quis Custodiet Ipsos Custodes might just as w...
Tags: Facebook, Mark Zuckerberg, Europe, Business, Politics, Technology, London, Social Networks, Internet, Youtube, Germany, Russia, US, Trends, Social Media, Communication


Twitter reverses stance and allows ad encouraging you to vote in France

Political ads on social networks have become a lot more complicated in France after the French parliament passed the so-called “fake news law” in late 2018. But the French government didn’t expect Twitter to refuse an ad telling you to register to vote for the European election in May. Among other things, the fake news law says that you can’t run a political ad without complying to a new set of rules. For instance, social networks have to display who is paying for those campaigns. Social network...
Tags: TC, Facebook, Twitter, Social Networks, France, Tech, Minister Of The Interior, Maybe Twitter, Franck Riester, France Maybe Twitter, Intérieur Christophe Castaner


Red Points closes $38M Series C for its ‘antivirus’ SaaS for brands

Barcelona-based Red Points has closed a $38 million Series C led by Summit Partners. Existing investors Northzone, Mangrove, Eight Roads Ventures and Banco Sabadell also participated in the funding round which follows a $12M Series B last year. The company’s software as a service platform targets brands wanting to protect products and their reseller network from cheap online fakes and/or piracy, with both physical branded goods and copyrighted digital content covered by Red Points’ brand prot...
Tags: Fundings & Exits, Ecommerce, Europe, New York, Media, Social Networks, Tech, Barcelona, Copyright Infringement, Artificial Intelligence, Machine Learning, Online Sales, Counterfeit, File-sharing, Eight Roads Ventures, Fakes


You Ask, I Answer: How to Monetize Followers?

Neha asks, “You have a large number of followers on LinkedIn. How do you monetize them? I am looking for ideas to monetize my followers.” Two rules to keep in mind: Gary Vaynerchuk: When you give, give. When you sell, sell. Don’t mix the two. Chris Brogan: Any opportunity to be helpful is an opportunity […] The post You Ask, I Answer: How to Monetize Followers? appeared first on Christopher S. Penn Marketing Blog.
Tags: Social Networks, Marketing, Strategy, Social Media, Seo, Chris Brogan, Gary Vaynerchuk, Don, Christopher, NEHA


YouTube tightens restrictions on channel of UK far right activist — but no ban

YouTube has placed new restrictions on the channel of a UK far right activist which are intended to make hate speech less easy to discover on its platform. Restrictions on Stephen Yaxley-Lennon’s YouTube channel include removing certain of his videos from recommendations. YouTube is also taking away his ability to livestream to his now close to 390,000 YouTube channel subscribers. Yaxley-Lennon, who goes by the name ‘Tommy Robinson’ on social media, was banned from Twitter a year ago. Buzzfeed f...
Tags: Google, Social, Facebook, Europe, UK, Social Networks, Youtube, Social Media, Tech, United Kingdom, Hate Speech, UK Government, British National Party, Jeremy Wright, Tommy Robinson, Stephen Yaxley-Lennon


You Ask, I Answer: What’s Not On My LinkedIn Profile?

Ashley and the LinkedIn team ask, “What’s one thing not on your LinkedIn profile that you want people to know about you?” Of course, there are tons of non-work related things like my love of cooking, my inability to sing, etc. but the reason for that is optimizing for the way LinkedIn works. In a […] The post You Ask, I Answer: What’s Not On My LinkedIn Profile? appeared first on Christopher S. Penn Marketing Blog.
Tags: Social Networks, Marketing, Social Media, Seo, Linkedin, Artificial Intelligence, Machine Learning, Ai, Christopher, Ashley, Marketing Technology


Twitter took over a user’s account and joked about reading their DMs

At a time when tech giants have come under fire for failing to protect the private data of their users, Twitter took over one of its user’s accounts for fun and then tweeted jokes about reading the account’s private messages. The account, to be clear, was willingly volunteered for this prank by social media consultant Matt Navarra, who’s well-known in some Twitter circles for being among the first to spot new features on social media platforms like Twitter and Facebook. In fact, TechCrunch itsel...
Tags: Google, Social, TC, Facebook, Twitter, Instagram, Social Networks, Social Media, Tech, Social Media Platforms, Zuck, Navarra, Matt Navarra, Zuck Uhhhhh, Real Matt Navarra


FIR 181: Some decisions to consider about social media

With this episode of The Hobson and Holtz Report, FIR 181, Neville Hobson and Shel Holtz embark on a renewed journey every month with conversation at the intersection of business, communication and technology, just as when they first started out in January 2005. In this episode for March 2019, H&H discuss these stories: Print is still a viable communication tool; Raspberry Pi is distributing multiple print magazinesPandora is the first streaming service to introduce a sonic logoIn the...
Tags: Apple, Firefox, Google, Facebook, Business, Politics, Technology, Social Networks, Workplace, Marketing, Social Media, Communication, Public Relations, Society, Blogging, Web


You Ask, I Answer: Extracting Social Content Data

Ateeq asks, “I just want to be able to get some conversations around Google Analytics from Facebook and Twitter programmatically. Is there a tool that does that or should I aim to write some code in Python?” You’re looking for social media monitoring. In this case, your best bets are tools like Talkwalker and Brand24. […] The post You Ask, I Answer: Extracting Social Content Data appeared first on Christopher S. Penn Marketing Blog.
Tags: Facebook, Social Networks, Marketing, Social Media, Seo, Content Marketing, Analytics, Google Analytics, Content, Metrics, Christopher, Marketing Technology, TalkWalker, Ateeq


Social Media Marketing World 2019 Day 2 Recap

Yesterday marked day 2 of Social Media Marketing World 2019. What were some of the key takeaways? Facebook gets rightfully stomped on, video rules, content shock continues, influencers don’t comply, and much more. Watch the video for full details. Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 […] The post Social Media Marketing World 2019 Day 2 Recap appeared first on Christopher S. Penn Marketing Blog.
Tags: Analytics, Conferences, Marketing, Marketing Technology, Social media, Social networks, Strategy, Video, YouTube


Social Media Marketing World 2019 Day 1 Recap

Yesterday marked day 1 of Social Media Marketing World 2019. What were some of the key takeaways? Content marketing strategies from Robert Rose of Content Marketing Institute, a bit of AI, do handles matter on Instagram, and more. Watch the video for full details. Can’t see anything? Watch it on YouTube here. Listen to the […] The post Social Media Marketing World 2019 Day 1 Recap appeared first on Christopher S. Penn Marketing Blog.
Tags: Instagram, Social Networks, Marketing, Social Media, Seo, Content Marketing, Conferences, Christopher, Marketing Technology, Robert Rose of Content Marketing Institute


You Ask, I Answer: Comprehensive Social Media Analytics?

Beatrice asks, “Can you recommend a tool to tie social media data and surface best performing content, campaigns, ads cost, abnormalities, and ROI?” In a word, no – at least not in the sense of a prepackaged, off the shelf product. You’ll have to do that yourself. There’s a multistage process for doing so. Watch […] The post You Ask, I Answer: Comprehensive Social Media Analytics? appeared first on Christopher S. Penn Marketing Blog.
Tags: Social Networks, Marketing, Social Media, Seo, Data, Analytics, Artificial Intelligence, Data Science, Machine Learning, Ai, Metrics, Marketing Automation, Christopher, Beatrice, Marketing Technology, Comprehensive Social Media Analytics


The fork in the road for social media and our society

The horror from Christchurch, New Zealand, that exploded across newspaper pages and television, computer and smartphone screens this weekend captured imaginations in ways that no one could possibly have imagined beforehand. The fact that one individual armed with a semi-automatic rifle could visit such an outrage upon people worshipping in a place of religion isn’t the worst of it, awful and distressing though this event is with at least 50 people shot dead and scores wounded, some in cr...
Tags: Facebook, Politics, UK, Technology, Social Networks, America, Social Media, Communication, Society, Blogging, Web, New Zealand, Reddit, Christchurch, Facebook Live, Online Media


Fun Fact Friday: Social Influencer Benchmarks

In today’s episode, I take you behind the scenes for what went into the Trust Insights 2019 Social Media Influencer Benchmark report. Learn why we chose the measures we did, what surprises we found along the way, and how the report could save you a whole bunch of money on influencer marketing. Watch the video, […] The post Fun Fact Friday: Social Influencer Benchmarks appeared first on Christopher S. Penn Marketing Blog.
Tags: Social Networks, Marketing, Social Media, Seo, Analytics, Data Science, Influence, Influencer Marketing, Christopher, Marketing Technology


You Ask, I Answer: Tactics for Building Followers?

John asks, “I see you have a massive amount of followers and was wondering how you did you do this?” There’s an expression in the martial arts that explains a lot of this: energy flows where attention goes. The question is, how are you catching attention? And how are you keeping it? For more than […] The post You Ask, I Answer: Tactics for Building Followers? appeared first on Christopher S. Penn Marketing Blog.
Tags: Social Networks, Marketing, Social Media, Seo, John, Christopher


Social Media Marketing World Success Guide

Social Media Marketing World is one of the largest, if not the largest, social media marketing conferences in the world. Michael Stelzner and the crew at Social Media Examiner do an amazing job of putting on this mammoth show each year in San Diego. Getting the most out of the show requires some advance preparation. […] The post Social Media Marketing World Success Guide appeared first on Christopher S. Penn Marketing Blog.
Tags: Travel, Social Networks, Social Media, Seo, San Diego, Conferences, Christopher, Social Media Examiner, Michael Stelzner, Social Media Marketing World


SDF Podcast 26: To regulate, or not to regulate, that is the question…

“We can have democracy in this country or we can have great wealth concentrated in the hands of a few, but we cannot have both.“ So the famous US Supreme Court Justice and ‘crusader for social justice’ and breaker-upper of Gilded Age monopolies, Louis D. Brandeis is said to have said, perhaps sometime in the early 1930s. Today, perhaps the best-known neo-Brandeisian anti-trust advocate is Tim Wu, Columbia law professor, ‘father of net neutrality’ and author of a series of books likening ...
Tags: Google, Facebook, Twitter, Europe, Business, Politics, UK, Technology, London, Social Networks, France, Germany, US, Communication, Public Relations, Eu


You Ask, I Answer: Measuring Contest Effectiveness

Ziring asks, “I want to run a social media contest, how do I measure the success of mentions of my account and hashtag?” This is an interesting question, because measuring a contest with social engagement may not be a great business objective. While we talked in the past episode about vanity metrics not always being […] The post You Ask, I Answer: Measuring Contest Effectiveness appeared first on Christopher S. Penn Marketing Blog.
Tags: Social Networks, Marketing, Social Media, Seo, Analytics, Metrics, Christopher, Marketing Technology, Ziring


You Ask, I Answer: Analytics and Social Media Marketing Strategy

Sherry asks, “How do you use analytics to set marketing strategy, especially for social media marketing?” While this is a very broad question, we can use our AI-Powered Social Media Marketing Process as the starting point for discussing the use of analytics in setting, informing, and executing strategy. Watch the video for a walkthrough. See […] The post You Ask, I Answer: Analytics and Social Media Marketing Strategy appeared first on Christopher S. Penn Marketing Blog.
Tags: Social Networks, Marketing, Social Media, Seo, Data, Analytics, Artificial Intelligence, Data Science, Machine Learning, Ai, Influencer Marketing, Sherry, Christopher, Social Media Marketing Strategy, Marketing Technology


You Ask, I Answer: Best Social Media Listening Tools?

Hannah asks, “What do you recommend for the best social media listening tools?” The tool is dependent on the use-case. I have a suite of tools I use depending on what the need is. – For your own stuff: Agorapulse – For a list of known competitors on Tw/Fb/Reddit/IG: Crowdtangle – For traditional media and […] The post You Ask, I Answer: Best Social Media Listening Tools? appeared first on Christopher S. Penn Marketing Blog.
Tags: Social Networks, Marketing, Social Media, Seo, Analytics, Google Analytics, Reddit, Christopher, HANNAH, Marketing Technology


You Ask, I Answer: Instagram Business Profile Reach?

Taylor asks, “Is there any fear that Instagram is going to set up their algorithm to marginalize business profiles that aren’t paying for advertising like they did with Facebook’s Pages. We still have our IG profile set up as a personal page for fear of this.” In a word: yes. Facebook has made it abundantly […] The post You Ask, I Answer: Instagram Business Profile Reach? appeared first on Christopher S. Penn Marketing Blog.
Tags: Facebook, Instagram, Social Networks, Marketing, Social Media, Seo, Taylor, Christopher


we all need an inner circle

Work has always been about who you know, more than what you know. That’s why the rich and powerful send their children to elite schools. It’s not about the education but rather the connections. We still fool ourselves that a capitalist economy is a meritocracy — which any marginalized group can attest is false. However, the emerging network era and its democratization of media is giving voice to more of these groups. I have advocated for retrieving gender balance in our organizations as the cont...
Tags: Work, Social Networks, Communities, eLearning, SocialLearning, Brian Uzzi


Social Media Q4 Earnings Roundup: Holiday Ads + Mystery User Numbers

Ad Revenue “It’s every bit as certain as death and taxes.” (Meet Joe Black, 1998) . . . And I’d add “holiday advertising.” Q4 2018 proved yet again that advertisers ramp up their media budgets in Q4 to get consumers to buy those holiday gifts. Facebook, Inc. (inclusive of its family of products: Facebook.com, Instagram, […]
Tags: Ecommerce, Social Networks, Social Media, Social Marketing, Earnings, Social Advertising, Facebook Inc, Meet Joe Black, Facebook com Instagram


Twitter Extends In-Stream Video Ads and Sponsorships to Include K-Pop Content Worldwide

– Inserting pre-roll video ad before premium video content such as K-Pop artists, variety show, Twitter Blueroom – Providing marketing opportunities for brands targeting young, high-engagement consumer audiences worldwide SEOUL, KOREA – Twitter is the best place for fans all over the world to find out and talk about what’s happening in the K-Pop world in […] The post appeared first on Ad Tech Daily.
Tags: Twitter, Social Networks, Advertising, Video Ads, Press Releases, Video Advertising, Online Media, Digital Marketing, Social Media Advertising, Media Buying, Twitter Advertising, K-pop, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Digital Intelligence


Twitter’s a Dumpster Fire, But I Can’t Not Use It

Don’t freak out – some things about Twitter are still pretty sweet. It’s not the best time to expound on Twitter’s benefits for writers. The hot takes on journalists’ ill-informed initial tweets about the Covington Catholic video are still sizzling. The day I wrote this, New York Times technology reporter turned opinion writer Farhad Manjoo wrote that Twitter: “prizes image over substance and cheap dunks over reasoned debate, all the while severely abridging the temporal scope of the press.” ...
Tags: Google, Twitter, Social Networks, NFL, Blogging, New York Times, Portland, Flickr, Don, Farhad Manjoo, Freelance Writers, Follow Twitter, Covington Catholic, Chats Twitter, Dear WordCount


You Ask, I Answer: Using SEO Data for Social Media?

Emma asks, “How can you use SEO data for social media?” In this video walkthrough, we’ll examine two different types of keyword analysis to show how SEO data can guide social media content creation, focusing on a landscape analysis and a keyword analysis of competitors to know what your audience cares about most – and […] The post You Ask, I Answer: Using SEO Data for Social Media? appeared first on Christopher S. Penn Marketing Blog.
Tags: Social Networks, Marketing, Social Media, Seo, Data, Analytics, Data Science, Search Engine Optimization, Emma, Christopher, Marketing Technology


You Ask, I Answer: Large Event Monitoring?

John asks, “What data would you be looking at about the Super Bowl and marketing?” First, a bit of clarity: the NFL highly regulates all of the branding around the event and has an army of lawyers that hit harder than Elandon Roberts. So, monitoring around the event can be challenging, and certainly before launching […] The post You Ask, I Answer: Large Event Monitoring? appeared first on Christopher S. Penn Marketing Blog.
Tags: Social Networks, Marketing, NFL, Social Media, Seo, Analytics, John, Marketing Automation, Christopher, Marketing Technology, Elandon Roberts


Learn How to Scale Social Media at the HELLO Conference

I’ll be speaking at the HELLO Conference the week after Social Media Marketing World, so if you can’t make the journey to San Diego, come spend the day with myself, Katie Robbert, Mark Schaefer, and many others in New Jersey. I’ll be talking about scaling social media; we marketers have a limited number of hours […] The post Learn How to Scale Social Media at the HELLO Conference appeared first on Christopher S. Penn Marketing Blog.
Tags: Social Networks, Marketing, Social Media, Seo, Data, Artificial Intelligence, New Jersey, Data Science, San Diego, Ai, Conferences, Marketing Automation, Christopher, Social Media Marketing World, Marketing Technology, Katie Robbert Mark Schaefer


For Immediate Release 172: The double-edged sword of a Facebook meme

Suspicion about the consequences and outcomes of the #10YearChallenge meme on Facebook kicked off discussion in the January episode of “The Hobson & Holtz Report”, aka FIR podcast episode 172. Is it just a harmless meme? Or is it a surveillance nightmare? Shel and Neville weight in. Here’s the line-up of all the topics that caught our attention and prompted lively conversation in this episode: Lost trust in Facebook led to wariness about a user-generated meme.Adobe is bringing part...
Tags: Google, Facebook, Europe, Business, Politics, Technology, Instagram, Adobe, Social Networks, Advertising, Marketing, Communication, Public Relations, Eu, Society, Blogging