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The One-Hour Guide to SEO: Link Building - Whiteboard Friday

Posted by randfishThe final episode in our six-part One-Hour Guide to SEO series deals with a topic that's a perennial favorite among SEOs: link building. Today, learn why links are important to both SEO and to Google, how Google likely measures the value of links, and a few key ways to begin earning your own. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Howdy, Moz fans, and welcome to another edition of Whiteboard F...
Tags: Google, Facebook, Washington Post, Seo, Larry Page, New York Times, Sergey Brin, Domain Authority, Randfish, Tyler, Cyrus Shepard, Speechpad, Britney Muller, Gillian Muessig, Sparktoro, Seattle Great


How to Use Domain Authority 2.0 for SEO - Whiteboard Friday

Posted by Cyrus-ShepardDomain Authority is an incredibly well-known metric throughout the SEO industry, but what exactly is the right way to use it? In this week's edition of Whiteboard Friday, we're delighted to welcome Cyrus Shepard as he explains both what's new with the new Domain Authority 2.0 update, and how to best harness its power for your own SEO success.  Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Howdy,...
Tags: Google, Facebook, Seo, Domain Authority, Page Authority, Cyrus Shepard, Speechpad, Russ Jones, Neil Martinsen Burrell, Cyrus ShepardDomain Authority, Domain Authority Is Domain Authority, Google use Domain Authority, New With Domain Authority, Use Domain Authority


How to Use Domain Authority for SEO - Whiteboard Friday

Posted by Cyrus-ShepardDomain Authority is an incredibly well-known metric throughout the SEO industry, but what exactly is the right way to use it? In this week's edition of Whiteboard Friday, we're delighted to welcome Cyrus Shepard as he explains both what's new with the new Domain Authority 2.0 update, and how to best harness its power for your own SEO success.  Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Howdy,...
Tags: Google, Facebook, Seo, Domain Authority, Page Authority, Cyrus Shepard, Speechpad, Russ Jones, Neil Martinsen Burrell, Cyrus ShepardDomain Authority, Domain Authority Is Domain Authority, Google use Domain Authority, New With Domain Authority


7 Red Flags to Watch Out For When Auditing Your Link Profile - Whiteboard Friday

Posted by KameronJenkinsFrom irrelevant, off-topic backlinks to cookie-cutter anchor text, there are more than a few clues hidden in your backlink profile that something spammy is going on. Alone they might not be something to worry about, but in conjunction, common red flags can spell trouble when you're performing an audit on your backlink profile. In this week's Whiteboard Friday, Kameron Jenkins shares her best advice from years working with clients on what to watch out for in a link profile...
Tags: Google, US, Seo, Atlanta, Paypal, Penguin, Fiverr, Google Search Console, Domain Authority, Page Authority, PageRank, Speechpad, Russ Jones, Help Hub, KameronJenkins, Kameron Jenkins


4 Ways to Improve Your Data Hygiene - Whiteboard Friday

Posted by DiTomasoWe base so much of our livelihood on good data, but managing that data properly is a task in and of itself. In this week's Whiteboard Friday, Dana DiTomaso shares why you need to keep your data clean and some of the top things to watch out for. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hi. My name is Dana DiTomaso. I am President and partner at Kick Point. We're a digital marketing agency, based in the froz...
Tags: Apple, Google, Facebook, Seo, Analytics, Google Analytics, West Coast, East Coast, Mixpanel, Edmonton Alberta, Eastern, GTM, Speechpad, Dana DiTomaso, DiTomaso, Ways to Improve Your Data Hygiene Whiteboard


Using STAT for Content Strategy - Whiteboard Friday

Posted by DiTomasoSearch results are sophisticated enough to show searchers not only the content they want, but in the format they want it. Being able to identify searcher intent and interest based off of ranking results can be a powerful driver of content strategy. In this week's Whiteboard Friday, we warmly welcome Dana DiTomaso as she describes her preferred tools and methods for developing a modern and effective content strategy. Click on the whiteboard image above to open a high r...
Tags: Google, Toronto, Seo, Canada, Vancouver, AMP, Calgary, Edmonton, Edmonton Alberta, Winnipeg, Search Analytics, Speechpad, Dana DiTomaso, DiTomaso


Page Speed Optimization: Metrics, Tools, and How to Improve

Posted by BritneyMullerPage speed is an important consideration for your SEO work, but it's a complex subject that tends to be very technical. What are the most crucial things to understand about your site's page speed, and how can you begin to improve? In this week's edition of Whiteboard Friday, Britney Muller goes over what you need to know to get started. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hey, Moz fans. Welcome t...
Tags: Google, Godaddy, Seo, Lighthouse, Dom, Speechpad, Britney Muller, BritneyMuller, Optimizilla, Lighthouse Lighthouse, Chrome Dev Tools


Redirects: One Way to Make or Break Your Site Migration - Whiteboard Friday

Posted by KameronJenkinsCorrectly redirecting your URLs is one of the most important things you can do to make a site migration go smoothly, but there are clear processes to follow if you want to get it right. In this week's Whiteboard Friday, Kameron Jenkins breaks down the rules of redirection for site migrations to make sure your URLs are set up for success. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hey, guys. Welc...
Tags: Google, Seo, Cms, Don, Speechpad, Moz Pro, KameronJenkins, Kameron Jenkins, KameronJenkinsCorrectly, Keywordy


How to Get Into Google News - Whiteboard Friday

Posted by PolemicToday we're tackling a question that many of us have asked over the years: how do you increase your chances of getting your content into Google News? We're delighted to welcome renowned SEO specialist Barry Adams to share the framework you need to have in place in order to have a chance of appearing in that much-coveted Google News carousel. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hi, everyone. I'm Barry ...
Tags: Google, News, Seo, Ap, Barry, Google News, Reuters, Speechpad, Google News Google, Barry Adams, Google News Google News, Polemic, Polemic Digital


On-Page SEO for 2019 - Whiteboard Friday

Posted by BritneyMullerWhew! We made it through another year, and it seems like we're past due for taking a close look at the health of our on-page SEO practices. What better way to hit the ground running than with a checklist? In today's Whiteboard Friday, the fabulous Britney Muller shares her best tips for doing effective on-page SEO in 2019. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hey, Moz fans. Welcome to another edit...
Tags: Google, Seo, Ppc, Paa, IDF, LSI, Speechpad, Kameron, Britney Muller, BritneyMuller, Kameron Jenkins


The SEO Elevator Pitch - Whiteboard Friday

Posted by KameronJenkinsWhat is it you do again? It's a question every SEO has had to answer at some point, whether to your family members over the holidays or to the developer who will eventually implement your suggestions. If you don't have a solid elevator pitch for describing your job, this is the Whiteboard Friday for you! Learn how to craft a concise, succinct description of life as an SEO without jargon, policing, or acting like a superhero. Click on the whiteboard image above t...
Tags: Google, Seo, Don, John Mueller, Speechpad, KameronJenkins, Kameron Jenkins, KameronJenkinsWhat, Google Magic


3 Big Lessons from Interviewing John Mueller at SearchLove London - Whiteboard Friday

Posted by willcritchlowWhen you've got one of Google's most helpful and empathetic voices willing to answer your most pressing SEO questions, what do you ask? Will Critchlow recently had the honor of interviewing Google's John Mueller at SearchLove London, and in this week's edition of Whiteboard Friday he shares his best lessons from that session, covering the concept of Domain Authority, the great subdomain versus subfolder debate, and a view into the technical workings of noindex/nofollow. ...
Tags: Google, London, Seo, John, Seattle, Domain Authority, John Mueller, Critchlow, Will Critchlow, Speechpad, Willcritchlow, Noindex, SearchLove London, SearchLove London Whiteboard


Content Comprehensiveness - Whiteboard Friday

Posted by KameronJenkinsWhen Google says they prefer comprehensive, complete content, what does that really mean? In this week's episode of Whiteboard Friday, Kameron Jenkins explores actionable ways to translate the demands of the search engines into valuable, quality content that should help you rank. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hey, guys. Welcome to this week's edition of Whiteboard Friday. My name is...
Tags: Google, Amazon, Seo, Speechpad, Joe Schmoe, KameronJenkins, Kameron Jenkins, KameronJenkinsWhen Google


Local Search Ranking Factors 2018: Local Today, Key Takeaways, and the Future

Posted by WhitesparkIn the past year, local SEO has run at a startling and near-constant pace of change. From an explosion of new Google My Business features to an ever-increasing emphasis on the importance of reviews, it's almost too much to keep up with. In today's Whiteboard Friday, we welcome our friend Darren Shaw to explain what local is like today, dive into the key takeaways from his 2018 Local Search Ranking Factors survey, and offer us a glimpse into the future according to the local S...
Tags: Google, Seo, Denver, Rand Fishkin, Google My Business, Whitespark, Speechpad, Mike Blumenthal, Google Posts, Darren Shaw, David Mihm, Local Search Ranking Factors, Google My Business Google My Business, Pete Don, Google Posts Google, Google Hotels Google


The Difference Between URL Structure and Information Architecture - Whiteboard Friday

Posted by willcritchlowQuestions about URL structure and information architecture are easy to get confused, but it's an important distinction to maintain. IA tends to be more impactful than URL decisions alone, but advice given around IA often defaults to suggestions on how to best structure your URLs. In this Whiteboard Friday, Will Critchlow helps us distinguish between the two disparate topics and shares some guiding questions to ask about each. Click on the whiteboard image above to...
Tags: Seo, Ia, Critchlow, Will Critchlow, Speechpad, Willcritchlow


How Do Sessions Work in Google Analytics? - Whiteboard Friday

Posted by Tom.CapperOne of these sessions is not like the other. Google Analytics data is used to support tons of important work, ranging from our everyday marketing reporting all the way to investment decisions. To that end, it's integral that we're aware of just how that data works.In this week's edition of Whiteboard Friday, we welcome Tom Capper to explain how the sessions metric in Google Analytics works, several ways that it can have unexpected results, and as a bonus, how sessions affect ...
Tags: Google, Seo, Tesco, Google Analytics, Paypal, Bing, Speechpad, Tom Capper, Tom CapperOne, Google Analytics Pretty


Log File Analysis 101 - Whiteboard Friday

Posted by BritneyMullerLog file analysis can provide some of the most detailed insights about what Googlebot is doing on your site, but it can be an intimidating subject. In this week's Whiteboard Friday, Britney Muller breaks down log file analysis to make it a little more accessible to SEOs everywhere. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hey, Moz fans. Welcome to another edition of Whiteboard Friday. Today we're goi...
Tags: Google, Seo, GoogleBot, Speechpad, Britney Muller, BritneyMuller


Overcoming Blockers: How to Build Your Red Tape Toolkit - Whiteboard Friday

Posted by HeatherPhysiocHave you ever made SEO recommendations that just don't go anywhere? Maybe you run into a lack of budget, or you can't get buy-in from your boss or colleagues. Maybe your work just keeps getting deprioritized in favor of other initiatives. Whatever the case, it's important to set yourself up for success when it comes to the tangled web of red tape that's part and parcel of most organizations. In this week's Whiteboard Friday, Heather Physioc shares her tried-and-true metho...
Tags: Seo, Kansas City, Low, VML, Speechpad, Heather Physioc, HeatherPhysioc, Discoverability Group, HeatherPhysiocHave


How to Create a Local Marketing Results Dashboard in Google Data Studio - Whiteboard Friday

Posted by DiTomasoShowing clients that you're making them money is one of the most important things you can communicate to them, but it's tough to know how to present your results in a way they can easily understand. That's where Google Data Studio comes in. In this week's edition of Whiteboard Friday, our friend Dana DiTomaso shares how to create a client-friendly local marketing results dashboard in Google Data Studio from start to finish. Click on the whiteboard image above to open a...
Tags: Google, Seo, Google Maps, Edmonton, Edmonton Alberta, Speechpad, Google Data Studio, Dana DiTomaso, DiTomaso, DiTomasoShowing


Faceted Navigation Intro - Whiteboard Friday

Posted by sergeystefogloThe topic of faceted navigation is bound to come up at some point in your SEO career. It's a common solution to product filtering for e-commerce sites, but managing it on the SEO side can quickly spin out of control with the potential to cause indexing bloat and crawl errors. In this week's Whiteboard Friday, we welcome our friend Sergey Stefoglo to give us a quick refresher on just what faceted nav is and why it matters, then dive into a few key solutions that can help y...
Tags: Apple, Google, Seo, Seattle, Serge, Speechpad, Sergeystefoglo, Sergey Stefoglo


Surprising SEO A/B Test Results - Whiteboard Friday

Posted by willcritchlowYou can make all the tweaks and changes in the world, but how do you know they're the best choice for the site you're working on? Without data to support your hypotheses, it's hard to say. In this week's edition of Whiteboard Friday, Will Critchlow explains a bit about what A/B testing for SEO entails and describes some of the surprising results he's seen that prove you can't always trust your instinct in our industry. Click on the whiteboard image above to open a...
Tags: Seo, Critchlow, Will Critchlow, Speechpad, Willcritchlow


Spectator to Partner: Turn Your Clients into SEO Allies - Whiteboard Friday

Posted by KameronJenkinsAre your clients your allies in SEO, or are they passive spectators? Could they even be inadvertently working against you? A better understanding of expectations, goals, and strategy by everyone involved can improve your client relations, provide extra clarity, and reduce the number of times you're asked to "just SEO a site." In today's Whiteboard Friday, Kameron Jenkins outlines tactics you should know for getting clients and bosses excited about the SEO journey, as well...
Tags: Google, Seo, Speechpad, KameronJenkins, Kameron Jenkins, KameronJenkinsAre


SEO Maturity: Evaluating Client Capabilities - Whiteboard Friday

Posted by HeatherPhysiocClients aren't always knowledgeable about SEO. That lack of understanding can result in roadblocks and delay the work you're trying to accomplish, but knowing your client's level of SEO maturity can help. In today's Whiteboard Friday, we welcome the brilliant Heather Physioc to expound upon the maturity models she's developed to help you diagnose your client's search maturity and remove blockers to your success. Click on the whiteboard image above to open a high-reso...
Tags: Seo, Speechpad, Heather Physioc, HeatherPhysioc, HeatherPhysiocClients, Discoverability Group, Kansas City Global


Building Better Customer Experiences - Whiteboard Friday

Posted by DiTomasoAre you mindful of your customer's experience after they become a lead? It's easy to fall in the same old rut of newsletters, invoices, and sales emails, but for a truly exceptional customer experience that improves their retention and love for your brand, you need to go above and beyond. In this week's episode of Whiteboard Friday, the ever-insightful Dana DiTomaso shares three big things you can start doing today that will immensely better your customer experience and make ea...
Tags: Post, Microsoft, Seo, Invision, Speechpad, Dana DiTomaso, DiTomaso, Building Better Customer Experiences Whiteboard, DiTomasoAre


SEO Negotiation: How to Ace the Business Side of SEO - Whiteboard Friday

Posted by BritneyMullerSEO isn't all meta tags and content. A huge part of the success you'll see is tied up in the inevitable business negotiations. In this week's Whiteboard Friday, our resident expert Britney Muller walks us through a bevy of smart tips and considerations that will strengthen your SEO negotiation skills, whether you're a seasoned pro or a newbie to the practice. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription H...
Tags: Minnesota, China, Seo, Ppc, Brian Tracy, Speechpad, Britney Muller, BritneyMuller


Do You Need Local Pages? - Whiteboard Friday

Posted by Tom.CapperDoes it make sense for you to create local-specific pages on your website? Regardless of whether you own or market a local business, it may make sense to compete for space in the organic SERPs using local pages. Please give a warm welcome to our friend Tom Capper as he shares a 4-point process for determining whether local pages are something you should explore in this week's Whiteboard Friday! Click on the whiteboard image above to open a high-resolution version i...
Tags: London, Seo, Seattle, Seattle Times, SERP, Speechpad, Tom Capper, Tom CapperDoes, Seattle Indeed


Calculated Fields in Google Data Studio - Whiteboard Friday

Posted by DiTomasoGoogle Data Studio is a powerful tool to have in your SEO kit. Knowing how to get the most out of its power begins with understanding how to use calculated fields to apply good old-fashioned math to your data. In this week's Whiteboard Friday, we're delighted to welcome guest host Dana DiTomaso as she takes us through how to use calculated fields in Google Data Studio to uncover more value in your data and improve your reports. Click on the whiteboard image above to op...
Tags: Facebook, Usa, Mexico, NFL, Seo, Google Analytics, West, Canada, North America, Google Search Console, Nafta, Don, Speechpad, Google Data Studio, Data Studio, Dana DiTomaso


Using the Flowchart Method for Diagnosing Ranking Drops - Whiteboard Friday

Posted by KameronJenkinsBeing able to pinpoint the reason for a ranking drop is one of our most perennial and potentially frustrating tasks as SEOs. There are an unknowable number of factors that go into ranking these days, but luckily the methodology for diagnosing those fluctuations is readily at hand. In today's Whiteboard Friday, we welcome the wonderful Kameron Jenkins to show us a structured way to diagnose ranking drops using a flowchart method and critical thinking. Click on th...
Tags: Google, Seo, Cms, Speechpad, Marie Haynes, KameronJenkins, Kameron Jenkins, KameronJenkinsBeing


The Rules of Link Building - Whiteboard Friday

Posted by BritneyMullerAre you building links the right way? Or are you still subscribing to outdated practices? Britney Muller clarifies which link building tactics still matter and which are a waste of time (or downright harmful) in today's episode of Whiteboard Friday. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Happy Friday, Moz fans! Welcome to another edition of Whiteboard Friday. Today we are going over the rules of link bu...
Tags: Google, Seo, Don, Speechpad, Eric Ward, Britney Muller, BritneyMuller, BritneyMullerAre


Desktop, Mobile, or Voice? (D) All of the Above - Whiteboard Friday

Posted by Dr-PeteWe're facing more and more complexity in our everyday work, and the answers to our questions are about as clear as mud. Especially in the wake of the mobile-first index, we're left wondering where to focus our optimization efforts. Is desktop the most important? Is mobile? What about the voice phenomenon sweeping the tech world? As with most things, the most important factor is to consider your audience. People aren't siloed to a single device — your optimization strategy should...
Tags: Google, Amazon, Seo, Chicago, Google Glass, Pete, Speechpad, Dr-Pete, Google Home