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How to Get Into Google News - Whiteboard Friday

Posted by PolemicToday we're tackling a question that many of us have asked over the years: how do you increase your chances of getting your content into Google News? We're delighted to welcome renowned SEO specialist Barry Adams to share the framework you need to have in place in order to have a chance of appearing in that much-coveted Google News carousel. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hi, everyone. I'm Barry ...
Tags: Google, News, Seo, Ap, Barry, Google News, Reuters, Speechpad, Google News Google, Barry Adams, Google News Google News, Polemic, Polemic Digital


On-Page SEO for 2019 - Whiteboard Friday

Posted by BritneyMullerWhew! We made it through another year, and it seems like we're past due for taking a close look at the health of our on-page SEO practices. What better way to hit the ground running than with a checklist? In today's Whiteboard Friday, the fabulous Britney Muller shares her best tips for doing effective on-page SEO in 2019. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hey, Moz fans. Welcome to another edit...
Tags: Google, Seo, Ppc, Paa, IDF, LSI, Speechpad, Kameron, Britney Muller, BritneyMuller, Kameron Jenkins


The SEO Elevator Pitch - Whiteboard Friday

Posted by KameronJenkinsWhat is it you do again? It's a question every SEO has had to answer at some point, whether to your family members over the holidays or to the developer who will eventually implement your suggestions. If you don't have a solid elevator pitch for describing your job, this is the Whiteboard Friday for you! Learn how to craft a concise, succinct description of life as an SEO without jargon, policing, or acting like a superhero. Click on the whiteboard image above t...
Tags: Google, Seo, Don, John Mueller, Speechpad, KameronJenkins, Kameron Jenkins, KameronJenkinsWhat, Google Magic


3 Big Lessons from Interviewing John Mueller at SearchLove London - Whiteboard Friday

Posted by willcritchlowWhen you've got one of Google's most helpful and empathetic voices willing to answer your most pressing SEO questions, what do you ask? Will Critchlow recently had the honor of interviewing Google's John Mueller at SearchLove London, and in this week's edition of Whiteboard Friday he shares his best lessons from that session, covering the concept of Domain Authority, the great subdomain versus subfolder debate, and a view into the technical workings of noindex/nofollow. ...
Tags: Google, London, Seo, John, Seattle, Domain Authority, John Mueller, Critchlow, Will Critchlow, Speechpad, Willcritchlow, Noindex, SearchLove London, SearchLove London Whiteboard


Content Comprehensiveness - Whiteboard Friday

Posted by KameronJenkinsWhen Google says they prefer comprehensive, complete content, what does that really mean? In this week's episode of Whiteboard Friday, Kameron Jenkins explores actionable ways to translate the demands of the search engines into valuable, quality content that should help you rank. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hey, guys. Welcome to this week's edition of Whiteboard Friday. My name is...
Tags: Google, Amazon, Seo, Speechpad, Joe Schmoe, KameronJenkins, Kameron Jenkins, KameronJenkinsWhen Google


Local Search Ranking Factors 2018: Local Today, Key Takeaways, and the Future

Posted by WhitesparkIn the past year, local SEO has run at a startling and near-constant pace of change. From an explosion of new Google My Business features to an ever-increasing emphasis on the importance of reviews, it's almost too much to keep up with. In today's Whiteboard Friday, we welcome our friend Darren Shaw to explain what local is like today, dive into the key takeaways from his 2018 Local Search Ranking Factors survey, and offer us a glimpse into the future according to the local S...
Tags: Google, Seo, Denver, Rand Fishkin, Google My Business, Whitespark, Speechpad, Mike Blumenthal, Google Posts, Darren Shaw, David Mihm, Local Search Ranking Factors, Google My Business Google My Business, Pete Don, Google Posts Google, Google Hotels Google


The Difference Between URL Structure and Information Architecture - Whiteboard Friday

Posted by willcritchlowQuestions about URL structure and information architecture are easy to get confused, but it's an important distinction to maintain. IA tends to be more impactful than URL decisions alone, but advice given around IA often defaults to suggestions on how to best structure your URLs. In this Whiteboard Friday, Will Critchlow helps us distinguish between the two disparate topics and shares some guiding questions to ask about each. Click on the whiteboard image above to...
Tags: Seo, Ia, Critchlow, Will Critchlow, Speechpad, Willcritchlow


How Do Sessions Work in Google Analytics? - Whiteboard Friday

Posted by Tom.CapperOne of these sessions is not like the other. Google Analytics data is used to support tons of important work, ranging from our everyday marketing reporting all the way to investment decisions. To that end, it's integral that we're aware of just how that data works.In this week's edition of Whiteboard Friday, we welcome Tom Capper to explain how the sessions metric in Google Analytics works, several ways that it can have unexpected results, and as a bonus, how sessions affect ...
Tags: Google, Seo, Tesco, Google Analytics, Paypal, Bing, Speechpad, Tom Capper, Tom CapperOne, Google Analytics Pretty


Log File Analysis 101 - Whiteboard Friday

Posted by BritneyMullerLog file analysis can provide some of the most detailed insights about what Googlebot is doing on your site, but it can be an intimidating subject. In this week's Whiteboard Friday, Britney Muller breaks down log file analysis to make it a little more accessible to SEOs everywhere. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hey, Moz fans. Welcome to another edition of Whiteboard Friday. Today we're goi...
Tags: Google, Seo, GoogleBot, Speechpad, Britney Muller, BritneyMuller


Overcoming Blockers: How to Build Your Red Tape Toolkit - Whiteboard Friday

Posted by HeatherPhysiocHave you ever made SEO recommendations that just don't go anywhere? Maybe you run into a lack of budget, or you can't get buy-in from your boss or colleagues. Maybe your work just keeps getting deprioritized in favor of other initiatives. Whatever the case, it's important to set yourself up for success when it comes to the tangled web of red tape that's part and parcel of most organizations. In this week's Whiteboard Friday, Heather Physioc shares her tried-and-true metho...
Tags: Seo, Kansas City, Low, VML, Speechpad, Heather Physioc, HeatherPhysioc, Discoverability Group, HeatherPhysiocHave


How to Create a Local Marketing Results Dashboard in Google Data Studio - Whiteboard Friday

Posted by DiTomasoShowing clients that you're making them money is one of the most important things you can communicate to them, but it's tough to know how to present your results in a way they can easily understand. That's where Google Data Studio comes in. In this week's edition of Whiteboard Friday, our friend Dana DiTomaso shares how to create a client-friendly local marketing results dashboard in Google Data Studio from start to finish. Click on the whiteboard image above to open a...
Tags: Google, Seo, Google Maps, Edmonton, Edmonton Alberta, Speechpad, Google Data Studio, Dana DiTomaso, DiTomaso, DiTomasoShowing


Faceted Navigation Intro - Whiteboard Friday

Posted by sergeystefogloThe topic of faceted navigation is bound to come up at some point in your SEO career. It's a common solution to product filtering for e-commerce sites, but managing it on the SEO side can quickly spin out of control with the potential to cause indexing bloat and crawl errors. In this week's Whiteboard Friday, we welcome our friend Sergey Stefoglo to give us a quick refresher on just what faceted nav is and why it matters, then dive into a few key solutions that can help y...
Tags: Apple, Google, Seo, Seattle, Serge, Speechpad, Sergeystefoglo, Sergey Stefoglo


Surprising SEO A/B Test Results - Whiteboard Friday

Posted by willcritchlowYou can make all the tweaks and changes in the world, but how do you know they're the best choice for the site you're working on? Without data to support your hypotheses, it's hard to say. In this week's edition of Whiteboard Friday, Will Critchlow explains a bit about what A/B testing for SEO entails and describes some of the surprising results he's seen that prove you can't always trust your instinct in our industry. Click on the whiteboard image above to open a...
Tags: Seo, Critchlow, Will Critchlow, Speechpad, Willcritchlow


Spectator to Partner: Turn Your Clients into SEO Allies - Whiteboard Friday

Posted by KameronJenkinsAre your clients your allies in SEO, or are they passive spectators? Could they even be inadvertently working against you? A better understanding of expectations, goals, and strategy by everyone involved can improve your client relations, provide extra clarity, and reduce the number of times you're asked to "just SEO a site." In today's Whiteboard Friday, Kameron Jenkins outlines tactics you should know for getting clients and bosses excited about the SEO journey, as well...
Tags: Google, Seo, Speechpad, KameronJenkins, Kameron Jenkins, KameronJenkinsAre


SEO Maturity: Evaluating Client Capabilities - Whiteboard Friday

Posted by HeatherPhysiocClients aren't always knowledgeable about SEO. That lack of understanding can result in roadblocks and delay the work you're trying to accomplish, but knowing your client's level of SEO maturity can help. In today's Whiteboard Friday, we welcome the brilliant Heather Physioc to expound upon the maturity models she's developed to help you diagnose your client's search maturity and remove blockers to your success. Click on the whiteboard image above to open a high-reso...
Tags: Seo, Speechpad, Heather Physioc, HeatherPhysioc, HeatherPhysiocClients, Discoverability Group, Kansas City Global


Building Better Customer Experiences - Whiteboard Friday

Posted by DiTomasoAre you mindful of your customer's experience after they become a lead? It's easy to fall in the same old rut of newsletters, invoices, and sales emails, but for a truly exceptional customer experience that improves their retention and love for your brand, you need to go above and beyond. In this week's episode of Whiteboard Friday, the ever-insightful Dana DiTomaso shares three big things you can start doing today that will immensely better your customer experience and make ea...
Tags: Post, Microsoft, Seo, Invision, Speechpad, Dana DiTomaso, DiTomaso, Building Better Customer Experiences Whiteboard, DiTomasoAre


SEO Negotiation: How to Ace the Business Side of SEO - Whiteboard Friday

Posted by BritneyMullerSEO isn't all meta tags and content. A huge part of the success you'll see is tied up in the inevitable business negotiations. In this week's Whiteboard Friday, our resident expert Britney Muller walks us through a bevy of smart tips and considerations that will strengthen your SEO negotiation skills, whether you're a seasoned pro or a newbie to the practice. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription H...
Tags: Minnesota, China, Seo, Ppc, Brian Tracy, Speechpad, Britney Muller, BritneyMuller


Do You Need Local Pages? - Whiteboard Friday

Posted by Tom.CapperDoes it make sense for you to create local-specific pages on your website? Regardless of whether you own or market a local business, it may make sense to compete for space in the organic SERPs using local pages. Please give a warm welcome to our friend Tom Capper as he shares a 4-point process for determining whether local pages are something you should explore in this week's Whiteboard Friday! Click on the whiteboard image above to open a high-resolution version i...
Tags: London, Seo, Seattle, Seattle Times, SERP, Speechpad, Tom Capper, Tom CapperDoes, Seattle Indeed


Calculated Fields in Google Data Studio - Whiteboard Friday

Posted by DiTomasoGoogle Data Studio is a powerful tool to have in your SEO kit. Knowing how to get the most out of its power begins with understanding how to use calculated fields to apply good old-fashioned math to your data. In this week's Whiteboard Friday, we're delighted to welcome guest host Dana DiTomaso as she takes us through how to use calculated fields in Google Data Studio to uncover more value in your data and improve your reports. Click on the whiteboard image above to op...
Tags: Facebook, Usa, Mexico, NFL, Seo, Google Analytics, West, Canada, North America, Google Search Console, Nafta, Don, Speechpad, Google Data Studio, Data Studio, Dana DiTomaso


Using the Flowchart Method for Diagnosing Ranking Drops - Whiteboard Friday

Posted by KameronJenkinsBeing able to pinpoint the reason for a ranking drop is one of our most perennial and potentially frustrating tasks as SEOs. There are an unknowable number of factors that go into ranking these days, but luckily the methodology for diagnosing those fluctuations is readily at hand. In today's Whiteboard Friday, we welcome the wonderful Kameron Jenkins to show us a structured way to diagnose ranking drops using a flowchart method and critical thinking. Click on th...
Tags: Google, Seo, Cms, Speechpad, Marie Haynes, KameronJenkins, Kameron Jenkins, KameronJenkinsBeing


The Rules of Link Building - Whiteboard Friday

Posted by BritneyMullerAre you building links the right way? Or are you still subscribing to outdated practices? Britney Muller clarifies which link building tactics still matter and which are a waste of time (or downright harmful) in today's episode of Whiteboard Friday. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Happy Friday, Moz fans! Welcome to another edition of Whiteboard Friday. Today we are going over the rules of link bu...
Tags: Google, Seo, Don, Speechpad, Eric Ward, Britney Muller, BritneyMuller, BritneyMullerAre


Desktop, Mobile, or Voice? (D) All of the Above - Whiteboard Friday

Posted by Dr-PeteWe're facing more and more complexity in our everyday work, and the answers to our questions are about as clear as mud. Especially in the wake of the mobile-first index, we're left wondering where to focus our optimization efforts. Is desktop the most important? Is mobile? What about the voice phenomenon sweeping the tech world? As with most things, the most important factor is to consider your audience. People aren't siloed to a single device — your optimization strategy should...
Tags: Google, Amazon, Seo, Chicago, Google Glass, Pete, Speechpad, Dr-Pete, Google Home


The Goal-Based Approach to Domain Selection - Whiteboard Friday

Posted by KameronJenkinsChoosing a domain is a big deal, and there's a lot that goes into it. Even with everything that goes into determining your URL, there are two essential questions to ask that ought to guide your decision-making: what are my goals, and what's best for my users? In today's edition of Whiteboard Friday, we're beyond delighted to welcome Kameron Jenkins, our SEO Wordsmith, to the show to teach us all about how to select a domain that aligns with and supports your business goa...
Tags: Apple, Google, Seo, Dallas, Fort Worth, Joe Smith, Speechpad, Austin Houston, KameronJenkins, KameronJenkinsChoosing, Kameron Jenkins, Joe Smith Health


Risk-Averse Link Building - Whiteboard Friday

Posted by rjonesx.Building links is an incredibly common request of agencies and consultants, and some ways to go about it are far more advisable than others. Whether you're likely to be asked for this work or you're looking to hire someone for it, it's a good idea to have a few rules of thumb. In today's Whiteboard Friday, Russ Jones breaks things down. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hey, folks, welcome to anoth...
Tags: Google, Seo, United States, Forbes, Brian Dean, Backlinko, Pitchbox, Speechpad, Russ Jones, Rjonesx


PICA Protocol: A Visualization Prescription for Impactful Data Storytelling - Whiteboard Friday

Posted by Lea-PicaIf you find your presentations are often met with a lukewarm reception, it's a sure sign it's time for you to invest in your data storytelling. By following a few smart rules, a structured approach to data visualization could make all the difference in how stakeholders receive and act upon your insights. In this edition of Whiteboard Friday, we're thrilled to welcome data viz expert Lea Pica to share her strategic methodology for creating highly effective charts. Click...
Tags: Seo, Don, Speechpad, Scott Berinato, Lea-Pica, Lea PicaIf


Let's Make Money: 4 Tactics for Agencies Looking to Succeed - Whiteboard Friday

Posted by rjonesx.We spend a lot of time discussing SEO tactics, but in a constantly changing industry, one thing that deserves more attention are the tactics agencies should employ in order to see success. From confidently raising your prices to knowing when to say no, Moz's own Russ Jones covers four essential success tactics that'll ultimately increase your bottom line in today's edition of Whiteboard Friday. Click on the whiteboard image above to open a high-resolution version in a ...
Tags: Seo, United States, North Carolina, Cpc, Moz, Don, Jake, Jeff, Ryan, Malcolm, Speechpad, Russ Jones, Rjonesx, Hive Digital, Virante


Monitoring Featured Snippets - Whiteboard Friday

Posted by BritneyMullerWe've covered finding featured snippet opportunities. We've covered the process of targeting featured snippets you want to win. Now it's time for the third and final piece of the puzzle: how to monitor and measure the effectiveness of all your efforts thus far. In this episode of Whiteboard Friday, Britney shares three pro tips on how to make sure your featured snippet strategy is working. Click on the whiteboard image above to open a high-resolution version in a ...
Tags: Google, Seo, Speechpad, BritneyMuller


Content for Answers: The Inverted Pyramid - Whiteboard Friday

Posted by Dr-PeteIf you've been searching for a quick hack to write content for featured snippets, this isn't the article for you. But if you're looking for lasting results and a smart tactic to increase your chances of winning a snippet, you're definitely in the right place. Borrowed from journalism, the inverted pyramid method of writing can help you craft intentional, compelling, rich content that will help you rank for multiple queries and win more than one snippet at a time. Learn how in th...
Tags: Google, America, Seo, Chicago, Seattle, Don, Abraham Lincoln, Pete, Britney, Speechpad, Dr-Pete, Knowledge Graph Google, Pete Click, Penguins Rob a Bank, Pyramid Inc


Sustainable Link Building: Increasing Your Chances of Getting Links - Whiteboard Friday

Posted by Paddy_MooganLink building campaigns shouldn't have a start-and-stop date — they should be ongoing, continuing to earn you links over time. In this edition of Whiteboard Friday, please warmly welcome our guest host Paddy Moogan as he shares strategies to achieve sustainable link building, the kind that makes your content efforts lucrative far beyond your initial campaigns for them. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transc...
Tags: UK, US, Seo, Don, Speechpad, Aira, Paddy_Moogan


How to Target Featured Snippet Opportunities - Whiteboard Friday

Posted by BritneyMullerOnce you've identified where the opportunity to nab a featured snippet lies, how do you go about targeting it? Part One of our "Featured Snippet Opportunities" series focused on how to discover places where you may be able to win a snippet, but today we're focusing on how to actually make changes that'll help you do that. Give a warm, Mozzy welcome to Britney as she shares pro tips and examples of how we've been able to snag our own snippets using her methodology. C...
Tags: Google, Seo, Quora, Ahrefs, Britney, Speechpad, Mozzy, BritneyMuller, Britney I don