Posts filtered by tags: Spirits & Cannabis[x]


 

AB InBev and Dentsu Look for Better Ways to Gauge Consumer Attention

Paolo Provinciali, vp of of media and data in the U.S. at Anheuser-Busch InBev, and Cara Lewis, evp and head of U.S. media investment at Dentsu, joined Adweek's Mediaweek virtual conference to discuss the pair's efforts to change the currency of reference to consumer attention from impressions and GRPs. Top line Buying against a demographic...
Tags: Advertising, Audience Analytics, Beer, Spirits & Cannabis, Consumer, CPG & Grocery, Food & Beverage, Legacy Brands, Measurement, Mediaweek, Metrics, Performance Marketing


This CBD Brand Bought 54 Outdoor Ads for a Drink It’s Not Allowed to Advertise or Sell

Cannabis and products derived from it are still illegal in many countries around the world, including in Finland. To push for legislative change and garner consumer recognition, a Finnish CBD drink brand found a novel way to gain attention: By advertising products consumers can't even buy. YSUB (the unusual name is literally the reverse of...
Tags: Beer, Spirits & Cannabis, Food & Beverage, Out of Home


Budweiser’s Clydesdales and Puppy Reunite to Sponsor Your First Post-Vaccine Beer

The year is 2014. The Seahawks just beat the Broncos in the Super Bowl, Bruno Mars is performing at the Halftime show and for the first time, Budweiser has introduced viewers to an unforeseen, yet undeniably charming pair that would soon become synonymous with one of America's favorite beers: the Clydesdale and puppy. Top line...
Tags: Advertising, America, Beer, Bruno Mars, Seahawks, Broncos, Life After Lockdown, Spirits & Cannabis


Diageo Acquires Another Ready-to-Drink Alcohol Brand Loyal 9

Diageo, the spirits giant behind Johnnie Walker, Crown Royal and Don Julio, has purchased ready-to-drink (RTD) cocktail brand Loyal 9 from Sons of Liberty Spirits Company. Top line Founded in 2018, Loyal 9 is a vodka-based beverage that comes in flavors such as lemonade, mixed berry lemonade and watermelon lemonade. Diageo paid for the acquisition...
Tags: Advertising, Diageo, Beer, RTD, Don Julio, Spirits & Cannabis, Briefly, Johnnie Walker Crown Royal, Sons of Liberty Spirits Company Top


Hornitos Tequila and The Black List Partner to Support Underrepresented Filmmakers

The creative world has long lacked equality in its representation of creators of color, leading to a predominantly white industry and one-sided perspective in media production. Recognizing this, Hornitos Tequila and producer and screenwriter hub The Black List are teaming up to take a step forward in fostering diverse representation in the film industry. Top...
Tags: Advertising, Diversity, Beer, The Black List, Equity and Inclusion, Spirits & Cannabis, Briefly


Busch Dog Brew Wants to Hire Your Dog

Busch Dog Brew is sniffing around for a CTO, but the "t" doesn't stand for "technology." The alcohol-free, bone broth brew that Busch created for dogs last summer so that they could enjoy a cold beer with their favorite humans is expanding its senior leadership team and looking to add a chief tasting officer. The...
Tags: Advertising, Beer, Cto, Busch, Social Pro Daily, Spirits & Cannabis, Busch Dog Brew Wants


Every Celebrity Has an Alcohol Brand—but What Spells Success?

George Clooney co-founded Casamigos tequila in 2013. Four years later, the trio of founders cashed in on its success in a big way by selling the company to alcohol conglomerate Diageo for $1 billion. Clooney's success has inspired scores of celebrities to follow him into the alcohol industry. Months after Casamigos sold, actor Ryan Reynolds...
Tags: Advertising, Diageo, Beer, Magazine, George Clooney, Clooney, Casamigos, Spirits & Cannabis


To Celebrate Pubs Reopening, Stella Artois Will Tip UK Bartenders for Every Pint Sold

LONDON--Great Britain has a well-deserved reputation for its excellent pub culture, but in the past 12 months, pubs have mostly remained shuttered. But now, for the first time in several months, England has allowed pubs to reopen their gardens, with pubs in Scotland and Wales to follow later in the month. To celebrate, Stella Artois...
Tags: England, Wales, Scotland, Advertising, Beer, Stella Artois, Food & Beverage, London Great Britain, Adapting to Crisis, Life After Lockdown, Spirits & Cannabis


How AB InBev and e.l.f. Cosmetics Are Cultivating Purpose-Filled Partnerships

At Adweek's Sustainability and DEI Summit last week, executives from across a wide range of industries shared how they're aiming to reshape business practices to improve sustainability, build more inclusive and diverse workplaces and eliminate waste along supply chains. To speak to how cross-brand and internal partnerships can support those efforts, AB InBev's head of...
Tags: Advertising, Events, Sustainability, Beer, Adweek, Spirits & Cannabis, CPG & Grocery


Adweek Podcast: Get Caught Up on Cannes, Media’s Top Talent and Celebrity-Owned Spirits

On this week's episode of Adweek's weekly podcast, Yeah, That's Probably an Ad, co-hosts David Griner and Ko Im are joined by a panel of colleagues to discuss the status of Cannes Lions, Adweek's Media All-Stars and why so many celebrities are getting involved in the spirits category. Joining the discussion this week are: o...
Tags: Advertising, Beer, Adweek, David Griner, Media All-Stars, Adweek Podcasts, Ko Im, Spirits & Cannabis, Cannes Media, Cannes Lions Adweek s Media All Stars


Chopped 420 Taps Into Cannabis Culinary Trend for Discovery+

Fans of the Food Network's long-running competition show, Chopped, are familiar with its celebrity story arcs. Martha Stewart will drop in for a handful of episodes this month and the show will offer cross-over kitchen battles--can anyone beat Bobby Flay? But an upcoming, limited-run series on the new Discovery+ streaming service aims to blow audiences...
Tags: Martha Stewart, Advertising, Beer, Bobby Flay, Food Network, Spirits & Cannabis


Generating More Solar Power Than You Need? This Brand Offers Free Beer as a Reward

There's no shortage of ways to help our environment, from volunteering for community cleanups to reducing our dependence on plastics. While we should adopt sustainable practices out of a desire to help our vulnerable planet, a little incentive rarely hurts matters. Beer brand Victoria Bitter has a cold, refreshing offer for fellow Aussies looking to...
Tags: Advertising, Sustainability, Beer, Food & Beverage, Victoria Bitter, Spirits & Cannabis


Weedmaps and Willie Nelson Bake Cannabis Activism Into Their 4/20 Virtual Celebrations

Cannabis royalty like Snoop Dogg, Wiz Khalifa and Bam Marley are set to appear at the upcoming Weedmaps virtual event to celebrate April 20, the most revered day on the calendar for cannabis aficionados. But the online party, dubbed Even Higher Together as a sequel to 2020's Higher Together, adds a new element this year,...
Tags: Advertising, Events, Beer, Willie Nelson, Snoop Dogg Wiz Khalifa, Spirits & Cannabis, Bam Marley


More People Have Been Day Drinking During Lockdown, Survey Says

Among the familiar pings and dings that accompany working from home during lockdown, new data suggests that the noise of cracking open a beer is increasingly joining the pandemic soundscape. Top line Nearly one in five U.S. adults aged 21+ who drink alcohol say they now consume it at times they typically wouldn't throughout the...
Tags: Advertising, Beer, Spirits & Cannabis, Briefly


If You Order His Tequila at a Restaurant, Dwayne ‘The Rock’ Johnson Will Cover Your Guac

For his birthday this year, Dwayne "The Rock" Johnson wants everyone to get out and support restaurant owners--and his tequila brand, Teremana. Top line In a campaign announced today called "Guac on The Rock," Johnson is pledging to personally Venmo customers up to $10 when they purchase Teremana tequila and an order of guacamole from...
Tags: Advertising, Beer, Johnson, Venmo, Food & Beverage, Dwayne, Dwayne The Rock Johnson, Spirits & Cannabis, CPG & Grocery


Budweiser, Ad Council Target National Beer Day in Covid-19 Vaccination Drive

A partnership between Budweiser, the Anheuser-Busch Foundation and the Ad Council released the latest installment of the "It's Up to You" campaign to help raise awareness and trust in Covid-19 vaccinations. A public service announcement film called "Good Times Are Coming," which was created by David Miami, is part of "the largest public communications health...
Tags: Advertising, Beer, David Miami, Life After Lockdown, Spirits & Cannabis, Anheuser Busch Foundation


CBD Brand Charlotte’s Web Hosts Fundraiser Concert in Memory of Namesake Charlotte Figi

Charlotte's Web, the Colorado-based pioneer in the CBD industry, is sponsoring an event Wednesday that's part live concert, part brand builder and part fundraiser for the nonprofit Realm of Caring. The free event honors the company's namesake, Charlotte Figi, who died a year ago at age 13, and creates original content that breaks the brand...
Tags: Colorado, Advertising, Beer, Charlotte, Charlotte Figi, Spirits & Cannabis, Briefly, CBD Brand Charlotte


Lady Gaga Forges a Kaleidoscopic, Fantastical Queendom in Film for Dom Pérignon

For its newest campaign, Dom P?rignon partnered with Lady Gaga to build out an entirely new branding experience for its ros? champagne--complete with an otherworldly film and limited-edition bottles. Top line To launch the partnership, the pop star, actor and activist worked with fashion photographer Nick Knight to build out the aesthetic of the brand...
Tags: Advertising, Beer, Lady Gaga, Food & Beverage, Nick Knight, Dom Perignon, Spirits & Cannabis, CPG & Grocery, Briefly


Budweiser Wants Fans to Curse Their Hearts Out on Top of a Mountain

If you're looking to blow off some steam by sipping beer and screaming profanities, Utah is probably the last place in the country that you'd think to go. Between the breathtaking scenery that feels almost sacred, strict liquor regulations and relatively conservative politics, one might feel they have to be on their best behavior. But...
Tags: Utah, Advertising, Beer, Food & Beverage, Spirits & Cannabis, Briefly


Anheuser-Busch Looks Beyond Beer to Secure Its Future

Budweiser and Bud Light have sold so well for so long that Anheuser-Busch has had little reason to veer from beer. But while business was good, it could always be better. "In 2017, we were the industry leaders, but we were not driving growth," said Jake Kirsch, vp of innovation at Anheuser-Busch, who's been in...
Tags: Advertising, Beer, Bud Light, Anheuser Busch, Innovators, Spirits & Cannabis, Jake Kirsch


Cannabis Brands Join the Mainstream in First-Time April Fools’ Day Pranks

Does that morning cup of joe fall a little flat? Could it use a sprinkle of mood-elevating goodness? Introducing Sweet'N High, a single-serving of THC-infused fairy dust that's a perfect addition to your favorite beverage. But why stop there? Dump it in your corn flakes or shotgun it straight from the package to "take your...
Tags: Advertising, Beer, AdWeek Instagram, Spirits & Cannabis


Alcohol and Snack Brands Dreamed Up Some Truly Revolting Beverages for April Fools’ Day 2021

Each spring, April Fools' Day arrives with a fresh opportunity for brands to prove themselves foolish. Amid a pandemic that's raised consumers' collective anxiety level to unseen heights, one might assume that brands would sit this year out rather than risk causing any more undue stress to a consumer base teetering on the edge of...
Tags: Advertising, Beer, Spirits & Cannabis, CPG & Grocery


Beer Brand Corona Wants Consumers to Reemerge From Indoors and Explore Nature

After what has been a difficult year for AB Inbev-owned beer brand Corona thanks to its name, the brand has released a multisensory campaign to inspire people to rediscover the outdoors again. Launched in the U.K. on March 29, the "From the Natural World" campaign creative aims to encourage people to enjoy the world again,...
Tags: Advertising, Beer, Ab Inbev, Spirits & Cannabis


White Claw CMO John Shea on How the Brand’s New Campaign Embodies Fan Enthusiasm

Ever since White Claw took the beverage world by storm--culminating in the hard seltzer summer of 2019--the brand's official marketing efforts have been almost nonexistent. Simple black-and-white footage of waves and cans is the most we've seen from the category leader in the past couple years, despite its constant presence in pop culture as the...
Tags: Advertising, Beer, John Shea, White Claw, Spirits & Cannabis, CPG & Grocery


How Betches Is Integrating Heineken 0.0 Into Its New Podcast for Millennial Moms

Now a full-fledged media company, Betches was initially launched in 2011 as an anonymous blog written by the three co-founders: Aleen Dreksler, Jordana Abraham and Samantha Sage. A decade later, the three women are in their 30s and Betches has grown into a media company that houses nearly a dozen brands and podcasts. The content...
Tags: Publishing, Media, Advertising, Beer, Heineken, Betches, Spirits & Cannabis, Aleen Dreksler Jordana Abraham, Samantha Sage


Why Beer Brand Desperados Is Planning for Hybrid Events Even After the Pandemic Ends

From virtual raves in Dracula's castle to holograms allowing customers to attend virtual DJ sets to save shuttered bars and nightclubs, tequila flavored-beer brand Desperados has been on a learning curve of digital innovation. Over the last year, the Heineken-owned brand has followed others in learning how to overcome the physical restrictions on in-person events....
Tags: Advertising, Beer, Heineken, Dracula, Marketing Innovation, Desperados, Spirits & Cannabis, B-to-C, Event and Trade Show Marketing


This Book From an Ad Creative Teaches You How to Pair Cannabis With Specific Art Styles

Just in time for 4/20, the most hallowed holiday on the weed calendar, a senior advertising creative will publish his first book, "High Art: The Definitive Guide to Getting Cultured With Cannabis." This coffee-table tome pairs some of the world's greatest artwork with the specific cannabis strains, edibles and THC-infused beverages that can help make...
Tags: Advertising, Beer, Spirits & Cannabis


Jose Cuervo Sent 2 Chatbots on a Date, and Sadly Humans Might Find It All Too Relatable

Two robots walk into a bar. One robot says, "Sup?" The other says, "I am single and ready to mingle." If you're waiting for the punch line, you'll just have to watch the whole video starring two artificially intelligent beings on an awkward first date, where the chatter is painful, the laughter is forced and...
Tags: Advertising, Artificial Intelligence, Beer, Jose Cuervo, Spirits & Cannabis


Hornitos Launches New Tequila Seltzer as Brands Prepare for the Summer of Canned Cocktails

If 2019 was the summer of hard seltzers, 2021 is shaping up to be the summer of ready-to-drink (RTD) cocktails. Top line Hornitos' new tequila seltzer, launched today, is the newest entrant into the RTD cocktail category. Instead of being a flavored malt beverage like the White Claws and Trulys of the world, it's simply...
Tags: Advertising, Beer, Food & Beverage, RTD, Spirits & Cannabis, CPG & Grocery, Briefly, Hornitos Launches New Tequila Seltzer


Busch Will Give 3 Couples the Chance to Get Married on a Farm

Busch has quite the side hustle going when it comes to weddings. In 2019, it sponsored one couple's wedding, kicking in $25,000 and having the Busch Guy, played by actor Gerald Downey, perform the ceremony. In 2020, 250 couples who saw their wedding plans scuttled by the pandemic each received $300 prepaid debit cards to...
Tags: Advertising, Beer, Busch, Social Pro Daily, Spirits & Cannabis, Busch Will Give, Gerald Downey