Posts filtered by tags: Sports Marketing[x]


 

NBA Ramps Up Production of Live Videos for TikTok

The National Basketball Association began producing and livestreaming a series of live shows for its 13 million followers on TikTok during the NBA Finals, and that momentum continues for the NBA Draft Thursday (July 29). State Farm presented a livestream Wednesday hosted by Jason Zone Fisher and Alexis Morgan and featuring presumptive draft picks Jalen...
Tags: Advertising, Nba, National Basketball Association, State Farm, Sports Marketing, Social Pro Daily, Jason Zone Fisher, Alexis Morgan


Tokyo Olympics Primetime Ratings Stumble, But NBCU Still Eyes Big Ad Revenue

The Tokyo Olympics are not immune to the decline in ratings that have plagued other major sports and entertainment events during the past year, with the Games' early primetime ratings down approximately one-third compared to the 2016 Rio Olympics. Friday's opening ceremony was watched by around 17 million U.S. viewers, a figure that includes audiences...
Tags: Advertising, Tokyo, Nbcu, Sports Marketing, Programming & Performance


The Olympics Is Showing Its Age as Major Brands Question Whether It’s Worth Advertising In

Last week, the 2020 Olympic Games kicked off in Tokyo with all the pomp associated with planet Earth's premier athletic event. For anyone who's watched the Games before, it was all familiar: the fresh-faced athletes, the spirit of competition and, of course, the brands. A who's who of blue-chip behemoths including Coca-Cola, P&G and Visa...
Tags: Advertising, Magazine, Tokyo, Perspective, Sports Marketing, Coca Cola P G


President of Soccer Team Angel City FC Talks About the Good Behind the Organization

Episode three of Adweek's newest series, The Most Powerful Women in Sports, features Julie Uhrman, co-founder and president of Angel City FC, an Los Angeles-based National Women's Soccer League franchise rolling out next spring. Uhrman spoke with Adweek's chief content officer Lisa Granatstein about the deeper meaning and mission behind Angel City FC. Think FC...
Tags: Advertising, Adweek, National Women s Soccer League, Julie Uhrman, Women In Sports, Sports Marketing, Lisa Granatstein, Soccer Team Angel City FC, Angel City FC an Los Angeles


Amazon Takes Ryan Reynolds’ Advice, Replaces Burger King as Stevenage FC Sponsor

Amazon has followed the lead of Hollywood actor and co-owner of Wrexham Football Club Ryan Reynolds in sponsoring a lower league soccer team in England, with Amazon's Prime Gaming replacing Burger King as the sponsor of Stevenage FC for the next two years. For a club in the fourth division of English soccer, to gain...
Tags: Amazon, England, Hollywood, Advertising, Esports, Sports Marketing, Stevenage FC, Stevenage FC Sponsor, Wrexham Football Club Ryan Reynolds


Peacock Gets an Olympic-Size Promotion a Year Later Than Expected

Olympic athletes aren't the only ones who have been counting down the days until they finally get their moment in the spotlight after the pandemic postponement. NBCUniversal's year-old streamer, Peacock, has also been eagerly awaiting the chance to make its own splashy debut at the Tokyo Games. The fledgling service had its national launch a...
Tags: Advertising, Magazine, Tokyo, Streaming & OTT, Sports Marketing, Programming & Performance


Dick’s Sporting Goods Aims to Empower Women Athletes Across America With Olympic Tie-In Ad

With the Olympics underway, retailer Dick's Sporting Goods has released a wide-ranging campaign that continues its message of empowering women athletes in local communities across America. Created by agency 160over90, "There She Is" features several women as they participate in their chosen sports set to the classic Bert Parks song of the same name. The...
Tags: Advertising, America, Dick, Dick s Sporting Goods, Retailing, Sports Marketing, Bert Parks


Cleveland Indians Are Now Cleveland Guardians

Indians are not Cleveland's mascot. On Friday morning, Cleveland's Major League Baseball team replaced the Native American moniker and imagery it had used since 1915 and adopted a new identity. It followed a decision by the National Football League's Washington, D.C. franchise to remove an offensive name and Native imagery last year. A video posted...
Tags: Washington, Advertising, National Football League, Cleveland, Sports Marketing, Cleveland s Major League Baseball, Cleveland Indians Are Now Cleveland Guardians


Here’s Why You Might Have to Pay to Watch US Olympic Men’s Basketball

The Tokyo Summer Olympics finally kick off today after a year-long delay, but fans of men's basketball seeking to stream the Olympic Men's team's match-up against France on Sunday may find themselves bumping up against a paywall when they look to tune in. That's because Peacock, which is making a wide swath of its Olympics...
Tags: France, Advertising, Tokyo, Streaming & OTT, Sports Marketing, Watch US Olympic Men 's Basketball


Ted Lasso and US Soccer Team Up Ahead of Season 2 and Tokyo Olympics

The U.S. Women's National Soccer team picked an unexpected announcer to formally name the athletes who would compete for Olympic Gold at the Tokyo Olympics. In fact, he was an entirely fictional one. During a video segment on the soccer team's social channels, Ted Lasso--the charming and occasionally clueless soccer coach played by Jason Sudeikis...
Tags: Advertising, US, Tokyo, Streaming & OTT, Sports Marketing, Ted Lasso


This Campaign Rallies Fans Behind Refugee Athletes Competing in the Olympics

As the 2020 Olympic Games kick off in Tokyo today, Eurosport and Discovery+ are rallying fans behind the athletes who have no home crowd: a team of refugees. The International Olympic Committee (IOC) formed the Refugee Team in 2016, with the aim of changing negative narratives about refugees by spotlighting them on a world stage....
Tags: Advertising, Tokyo, International Olympic Committee IOC, Sports Marketing, Refugee Team


How Formula 1’s New Livery and Promo Film Heralds a New Era for Racing

Ahead of the new season of Formula 1 beginning at Silverstone in the U.K. on July 18, the cars have been given an overhaul in the design of their livery to highlight a new era and which will aim to increase the spectacle of the high-speed motorsport. The new design from Wieden + Kennedy London...
Tags: Advertising, SilverStone, Sports Marketing


Why Streaming Services Are Bingeing on Sports Rights Deals

With the explosion of streaming services in recent years, not only are there more ways to watch live sports than ever before, but also a greater variety of rights for various platforms to snap up. Media companies' streaming services have been prominently included in several huge sports deals struck this year, including the National Football...
Tags: Advertising, Streaming & OTT, Sports Marketing, Programming & Performance


Xfinity Sets TikTok Challenge Based on Olympics Theme ‘Bugler’s Dream’

Xfinity wants to hear and see TikTok creators' takes on "Bugler's Dream," the anthem of the Olympic Games. Its spot, "The Song," will air nationally ahead of the Opening Ceremony Friday (July 23) and through Aug. 8. It depicts people humming the iconic seven notes of "Bugler's Dream." The Comcast brand--which will provide electronic home...
Tags: Advertising, Comcast, Xfinity, Sports Marketing, Social Pro Daily


Team GB Auctions NFTs to Offer Fans Unique Connection to the Olympics They Can’t Attend

With the Tokyo Olympic Games set to officially start, Team Great Britain (GB) has become the first to adopt non-fungible tokens (NFTs) featuring the athletes' previous achievements, which can be purchased through a dedicated store. The collectible digital items, minted within the blockchain to make them unique, will be sold to allow fans of Team...
Tags: Advertising, Tokyo, Team Great Britain, Audience Engagement, Sports Marketing


Tony Hawk: Skateboarding Grew Up Long Ago, the World Is Only Just Noticing

Are marketers ready to meet skateboarders as they smoothly glide and defy gravity through the curved walls of constructed tracks for their Summer Olympics competition? "The IOC certainly thinks so," Basia Wojcik, vp of sports at development and brand marketing agency The Marketing Arm, told Adweek. "Skateboarding is one of a handful of new sports...
Tags: Advertising, Tony Hawk, Ioc, Sports Marketing, Basia Wojcik, Adweek Skateboarding


KP Snacks Promotes Cricket Sponsorship After Health Campaigners Lambasted the Deal

British food company KP Snacks has debuted its campaign for a new cricket tournament, The Hundred, after it was previously criticized for being allowed to sponsor the competition. The owner of snack brands including Tyrells, Hula Hoops, PopChips and McCoy's is the official partner of The Hundred, a 100-ball competition from The England and Wales...
Tags: England, Advertising, Food & Beverage, McCoy, Sports Marketing, KP Snacks


NBCUniversal Readies Its First Always-On, Streaming-Heavy Olympics

For the past several Olympics, NBC Sports has often heard the same complaint from audiences, unhappy that many of their favorite events--including the opening ceremony--were only shown on a time-delay, sometimes several hours after they occurred. That all changes during the Tokyo Olympics, as the company is utilizing its entire linear, digital and streaming portfolio...
Tags: Advertising, Tokyo, Nbc Sports, Streaming & OTT, Sports Marketing


Pilsener Traces Enner Valencia’s Challenging Path to Soccer Greatness in Stirring Film

Shining a light not only on the success but also the adversity experience by native Ecuadorians, Cerveceria Nacional's Pilsener brand is getting in touch with what makes Ecuador such a special place by focusing on some of its most heroic citizens in its current campaign, #Ecuatorian?zate. Created in partnership with the agency Fantastica and produced...
Tags: Advertising, International, Beer, Ecuador, Valencia, AdFreak, Sports Marketing, Fantástica, Spirits & Cannabis, Cerveceria Nacional


Brands Must Step Up at the Olympics as Diversity, Equity and Inclusivity Advocates

When it comes to our workplaces, we encourage individuals to speak up. Yet many of us are bystanders watching things happen. The bystander effect can also be true of brands. When systems and processes are broken, there is a huge opportunity for brands to step up as diversity, equity and inclusivity (DEI) advocates. With the...
Tags: Advertising, Diversity, Voice, Brand Purpose, Sports Marketing, Diversity Equity, Equity and Inclusion


Twitter to Simone Biles: You Are the GOAT

Twitter recognized U.S. Olympic gymnast Simone Biles as the greatest of all time. Biles became the first Olympic athlete and the first woman athlete to receive a custom hashtag-triggered emoji, which will appear on tweets containing #SimoneBiles or #Simone throughout the 2020 Summer Olympic Games in Tokyo. The GOAT emoji was the one that appeared...
Tags: Advertising, Tokyo, Simone Biles, Simone, Biles, Sports Marketing, Social Pro Daily


Peloton’s Latest Ad Recognizes the Far-Reaching Community That Powers the Brand

The pandemic and lockdown changed how a lot of people work out, leading some consumers to reassess their home exercise options. For Peloton, the fitness app's virtual community, which has grown tremendously since the start of quarantine, takes the spotlight in a new, celebratory campaign. Peloton is emphasizing how a shared passion for fitness brings...
Tags: Advertising, Health and Wellness, Peloton, AdFreak, Women In Sports, Sports Marketing


Here’s How Connected TV Platforms Are Streaming the Tokyo Olympics

The 2020 Tokyo Olympics have finally arrived after a year's delay, and thanks to Peacock and the rapidly expanding connected TV space, there are more ways to watch the Games than ever before. NBCUniversal will offer 5,500 hours of streaming coverage via its NBC Sports apps and upstart streamer Peacock, which will factor into its...
Tags: Advertising, Tokyo, Connected TV, Nbc Sports, Peacock, Streaming & OTT, Sports Marketing, Programming & Performance


Beats by Dre Drops Surprise Ad for Kanye West Record Starring Sprinter Sha’Carri Richardson

Beats by Dre dropped a new commercial during the NBA Finals on Tuesday night, shaking up the music and sports worlds by announcing an upcoming Kanye West album and featuring decorated runner Sha'Carri Richardson as the ad's star. West, who has hosted several recent listening parties in cities like Las Vegas, teased the ad campaign...
Tags: Advertising, Nba, Las Vegas, Dre, Sports Marketing, Sha Carri Richardson


Skateboarding’s Olympics Debut: Can Its Subculture Status Appeal to Brands Beyond Streetwear?

Given this year's enormously challenging circumstances, it's clear that the Olympics needed an injection of excitement like the inclusion of skateboarding, not the other way around. As one of five new sports making their first appearance at the Tokyo Games this week, the question is will skateboarding--and its potential stars--benefit from marketers' attention? The skateboard...
Tags: Advertising, Tokyo, Premium, Women In Sports, Sports Marketing


Julian Duncan Named Chief Marketing and Strategy Officer of NBA’s Houston Rockets

Football took Julian Duncan to Dusseldorf and Saskatchewan. Nike and Under Armor brought him into sports marketing. The Jacksonville Jaguars placed him in the C-suite. Now, the Houston Rockets are bringing him home. The Rockets hired Duncan, a Houston native, as their Chief Marketing and Strategy Officer. He'll be in charge of marketing, promotion, branding,...
Tags: Advertising, Dusseldorf, Nba, Jacksonville Jaguars, Rockets, Houston, Houston Rockets, Duncan, Sports Marketing, Julian Duncan, Saskatchewan Nike


Grey Goose and Uninterrupted Explore Moments That Sparked Iconic Athletic Careers in New Series

When he was 12 years old, Muhammad Ali--known then as Cassius Clay--was robbed of his treasured red Schwinn bicycle. When he reported the theft to the police, he told the officer that he wanted to "whup" the criminal in retaliation. That officer was Sergeant Joe Martin, who professionally trained boxers in a private gym. Young...
Tags: Advertising, Creative, Beer, Muhammad Ali, Cassius Clay, Grey Goose, Joe Martin, Sports Marketing, Spirits & Cannabis


Atlanta Hawks Chief Marketing Officer Talks Blazing Her Own Sports Trail

Be sure to tune in this week to the latest episode of Adweek Presents: Most Powerful Women in Sports video series, featuring Melissa Proctor, chief marketing officer of the Atlanta Hawks basketball team. Beginning as the NBA's first female ball attendant for the Miami Heat at the age of 17, Proctor invested time and effort...
Tags: Advertising, Nba, Miami, Atlanta Hawks, Proctor, Women In Sports, Sports Marketing, Melissa Proctor


NBCU’s Biggest Franchises Lend Their Star Power to Summer Olympics Promos

Simone Biles isn't only the most decorated gymnast in history. Leading up to the Tokyo Olympics' opening ceremony on Friday, the athlete has been serving as a heavy-hitting presence in much of NBCUniversal's marketing material for the event. A slow-motion video of Biles' gravity-defying gymnastic skills, filmed from 10 different camera angles, began running on...
Tags: Advertising, Tokyo, Nbcu, Simone Biles, Biles, Sports Marketing, Programming & Performance


TikTok Users Can Vie to Be Ring Announcers During WWE SummerSlam

World Wrestling Entertainment is turning to TikTok to find a ring announcer for its SummerSlam event Saturday, Aug. 21, at Allegiant Stadium in Las Vegas. Pure Life Purified Water is presenting the contest, in which TikTok users are encouraged to upload their most entertaining videos with the #WWEAnnouncerContest hashtag. The two best performers--who will be...
Tags: Advertising, Las Vegas, Sports Marketing, Social Pro Daily, Allegiant Stadium