Posts filtered by tags: Stephanie Smith[x]


Podcast: How a Hotel Marketing Audit is Crucial to Your Budget

In this podcast recording, Stephanie Smith, Founder of Cogwheel Marketing, and Trevor Grant of Revenue Hub, have an in-depth conversation about performing the proper marketing audit.
Tags: Travel, Stephanie Smith, Cogwheel Marketing and Trevor Grant of Revenue Hub

HSMAI 2021: Defining Success In The New Market | By Stephanie Smith

In September 2021, Stephanie Smith of Cogwheel Marketing and Melissa Kavanagh of Westgate Resorts did a joint presentation on “Defining Success in the New Market”.
Tags: Travel, Westgate Resorts, Stephanie Smith, Cogwheel Marketing, Melissa Kavanagh

How a Detailed Hotel Marketing Audit Helps Determine Budget | By Stephanie Smith

Ah, budget season! While all forecasts at this point are worthless, let’s focus on what we know today and make a plan that can be agile with what happens.
Tags: Travel, Stephanie Smith

Walmart will start making local deliveries for Home Depot through its new GoLocal service

Walmart and Home Depot are teaming up. Bruce Bennett/Getty Images and Jeffrey Greenberg/Education Images/Universal Images Group via Getty Images Walmart's GoLocal delivery service business just announced its first client: The Home Depot. The Arkansas-based company recently announced the launch of GoLocal in August. Walmart will work to provide "fast and reliable local delivery" for the home improvement retailer. See more stories on Insider's business page. Walmart just announced t...
Tags: Home Depot, US, Trends, Walmart, Arkansas, Dallas, Bruce Bennett Getty, Stephanie Smith, Aine Cain, John Furner, Getty Images Walmart, Walmart The Home Depot

Hotel Marketing Platform Comparison: Expedia Travel Ads v/s Koddi? | By Stephanie Smith

Expedia TravelAds Sponsored Listings, Expedia Groups flagship performance product, has been a necessary paid media tool for hotels to secure premium and additional placement across Expedia Groups brands. When you run Expedia TravelAds, you get the Expedia network which includes other sites like, Orbitz and Travelocity to name a few. TravleAds is continually evolving their ability to target travelers by offering more direct targeting parameter and enhance reporting to provide pa...
Tags: Travel, Expedia, Orbitz, Travelocity, Koddi, Stephanie Smith, Expedia Travel Ads, Expedia Groups

2021 Sabattus Rec Running Club Blackjack 5K

Our gently used/never used shirts table was worth a try. Some of us cleaned out a drawer or three, and some good deals were made available for anyone looking for a nice running/race shirt. Thanks to those who donated, and to Marissa MP Leeman for minding the table. We may try it again at the Prediction 5K, or just bring them to Jamie Caouette at The Store Next Door at Lewiston HS before that. Sabattus Rec Running Club Blackjack 5K Results SABATTUS – Results from Thursday night’s 8th annual Sa...
Tags: Photos, Sport, Running, Marissa, Brian Kelly, Lewiston, Dubois, Michael Schmidt, Leeman, Tim Thompson, Stephanie Smith, Steven DuBois, Todd Michaud, Paul Craig, Brandi Clark, Gavin Young

Increasing Diversity Efforts in Hospitality Marketing with HSMAI | By Stephanie Smith

While there are a lot of considerations for hotel marketers when putting together advertisements and campaigns, ensuring that they promote the company’s values surrounding diversity, equity, and inclusion continues to be top of the list.
Tags: Travel, Stephanie Smith

7 Hotel Commercial Strategy Mistakes And What To Do About Them | By Stephanie Smith & Jack Lindemuth

Stephanie Smith, Founder and Digital Matriarch of Cogwheel Marketing, joined Jack Lindemuth, consultant at Strategic Solution Partners, on Trevor Grant’s podcast, Revenue Hub, in May 2021. The topic was focused on hotel commercial strategy and digital marketing. In a previous project conducted by Jack, he found seven key commercial mistakes that could be applied to many hotel projects.
Tags: Travel, Jack, Stephanie Smith, Strategic Solution Partners, Jack Lindemuth, Digital Matriarch of Cogwheel Marketing, Trevor Grant

A New Way To Look At Your Hotel Marketing Campaigns | By Stephanie Smith

In a previous post, we discussed how hotel marketers should think of more than just ROI when analyzing their marketing campaigns. When you expand your analysis outside of ROI/ROAS, you will find yourself analyzing more metrics and more guest touchpoints.
Tags: Travel, Stephanie Smith

How To Load A Job On Facebook | By Stephanie Smith

As the economy gains traction, especially for hotel and restaurants, many areas are already seeing a staffing crunch.
Tags: Travel, Facebook, Stephanie Smith

Which Tripadvisor Platform Is Right For My Hotel? | By Stephanie Smith

Tripadvisor continues to try to find ways to generate revenue, but how do you know which platforms are best for your hotel? The review-giant-turned-distribution-platform-turned-membership-program just rolled out its fourth program, Tripadvisor PLUS, and time will tell if their membership-based approach (think Amazon Prime of travel) will succeed.
Tags: Travel, Amazon, Tripadvisor, Stephanie Smith

It Is Time For Hotel Marketers To Evolve Past Roi | By Stephanie Smith

If you are measuring your marketing success today the same way you did last year, you are not providing the value that your external stakeholders and ownership expect and that your internal business partners, like sales and revenue strategy, deserve. It is not enough anymore to measure how many guest rooms are booked per dollar spent on your paid marketing. Instead, focus your attention on two specific areas:
Tags: Travel, Stephanie Smith

Melvin Capital takes a hit - Big hiring plans at Marcus - Goldman's busy 3 months

Afton Almaraz/Getty Good morning and welcome to Insider Finance. I'm Dan DeFrancesco, and here's what's on the agenda today:Goldman Sachs reports earnings this week. We've got the rundown from analysts on what to look out for.William Blair is the latest Wall Street firm to shower young talent with perks in an effort to hold on to them. We've got updates on how Lee Ainslie's Maverick Capital and Gabe Plotkin's Melvin Capital did in March. If you're not yet a...
Tags: Trends, Goldman Sachs, Goldman, Cnbc, Klarna, Rbc, Greenwood, Hazel, William Blair, Sussex Police, Goodwin, Lee Ainslie, Sun Valley Idaho, Lucy Nicholson, Jason Hill, BRENDAN SMIALOWSKI

BofA bankers get a raise - Big LBOs are back - SoFi wants to underwrite IPOs

Reuters / Lucas Jackson Good morning and welcome to Insider Finance. I'm Dan DeFrancesco, and here's what's on the agenda today:Wall Street is in an arms race to hold on to young talent, with Bank of America and Warburg Pincus the latest to bump comp. SoFi and Robinhood are looking to upend access to IPOs, something typically left to Wall Street's elite. From Lone Pine to Holocene, a look at the big-name hedge funds hit hard in March. If you're not yet a subscriber, you...
Tags: Wall Street, US, Trends, Bank Of America, Credit Suisse, Goldman, Robinhood, SoFi, Warburg Pincus, Blackrock, Joshua Roberts, Michaels, Larry Fink, BofA, E Trade, Schwab

Junior banker burnout - Inside Hippo's SPAC deal - SoftBank's web

Drew Angerer/Getty Images Good morning and welcome to Insider Finance. I'm Dan DeFrancesco, and here's what's on the agenda today:Junior bankers are fed up after a year of working from home. What Wells Fargo and Morgan Stanley are telling their incoming summer interns.We mapped out SoftBank's web of tech investments that amounts to more than $100 billion.Here's a recap of last week's Goldman exodus, plus other big people moves across Wall Street. We are also looking for nominations for upc...
Tags: Wall Street, Softbank, New York City, Trends, New York Times, Reid Hoffman, Reddit, Morgan Stanley, Goldman, Cnbc, Mark Pincus, Chamath Palihapitiya, Wells Fargo, SPAC, Masayoshi Son, Gorman

Tiered Marketing Approach To Hotel Recovery | By Stephanie Smith

Hotel markets across the US are behaving differently. They are rebounding at a different pace. Even hotels within the same market are not seeing the same patterns.
Tags: Travel, US, Stephanie Smith

How To Audit (And Fix) Hotel Tax Rates To Save A Few Bucks | By Stephanie Smith

With the amount of uncertainty in the world due to COVID19, now more than ever hotels must fight for every dollar!
Tags: Travel, Stephanie Smith

Why You Should Not Invest in Metasearch Right Now | By Stephanie Smith

Buckle in kids, this is not a popular opinion. If you had asked me my opinions about MetaSearch pre-COVID, my response would be different. If you need a tutorial on what is MetaSearch, check out this article from Milestone.
Tags: Travel, Stephanie Smith

Recovery For Branded Hotels And Where To Put Your Marketing Resources | By Stephanie Smith

There are plenty of articles telling you how to spend your money right now. While shortage of funds is obviously an issue, you have more limitations if you are a branded hotel like Marriott, Hilton, IHG or Hyatt.
Tags: Travel, Stephanie Smith, Marriott Hilton IHG

What Is A Good Channel Mix For A Hotel? | By Stephanie Smith

A hotel's channel and its respective contribution from the various distribution channels is a sign of the health and diversity of your revenue. Yes, it varies by hotel location, brand, mix of sales and a variety of other factors. But, let’s discuss what distribution channels make up the channel mix, how to build it, how the pie should be divided and how to shift it.
Tags: Travel, Stephanie Smith

Board Question #92698: Stephanie Smith recorded two EFY songs: Silver Lining (2014) and ...

Q: Dear 100 Hour Board,Stephanie Smith recorded two EFY songs: Silver Lining (2014) and Miracle (2015). She's apparently an extremely talented musician. I would guess that she's written and performed a lot of songs, by the sound of her music, but those are the only two songs I've found that I can say with certainty are sung by her.Is she hoping to release more songs?I don't know anywhere I can find information about her in order to find out, so I'm hopeful that one of you has connections or some...
Tags: Spotify, Provo, David Archuleta, Stephanie Smith, Stephanie Mabey

10 Items To Include In Your Hotel Marketing Budget | By Stephanie Smith

Here are some must-have digital marketing items to include and how to think through that process. Note fro branded hotels: be sure you understand what the brand does for you, and what you need to handle at the hotel level. The brand sets aside funds for branding but generally does not make its way down to promote specific hotels. For Marriott, you have the option to opt into Marriott Digital Services. If you are a Hilton, you are automatically enrolled in Hilton Advance and can opt into H...
Tags: Travel, Hilton, Marriott, Stephanie Smith, Marriott Digital Services

picket lines, pupdates, and the 51st parallel: 10 things on my mind

It's been a while.1. Mom went home.My mom went home two weeks ago, after spending seven weeks here. I was sad to see her go! We had a great time, and it got better as we went along and settled into a routine. The dogs must especially miss her. They loved to hang out in her room, and she adored them.2. I took union training. I was in Nanaimo this week, participating in some training with my union, the BCGEU. I had three days of courses, plus a full day of travel each way, so I was gone for the w...
Tags: Travel, Dogs, Personal, Egypt, Labour, Port, Allan, North Island, Cookie, McNeill, Vancouver Island, Denali National Park, Nanaimo, Stephanie Smith, Port Hardy, Laura K

San Bernardino police arrest ‘California’s cannabis landlord’ during raid at her home

A real estate developer who touts herself as “California’s cannabis landlord” was arrested during a raid by San Bernardino police at her Pacific Palisades home, authorities confirmed Thursday. Stephanie Smith, 44, was taken into custody at 2:30 p.m. Wednesday and booked into the Century Regional Detention Facility in Lynwood, where she was being held on $30,000 bail. She was booked on suspicion of possession for sales of a controlled substance, San Bernardino Police Department spokeswoman Sadie ...
Tags: News, California, Marijuana, Sport, Soccer, Local News, Smith, San Bernardino, Colton, Los Angeles Superior Court, San Bernardino Police Department, Albers, Norco, Valdivia, Stephanie Smith, Pacific Palisades

Tehachapi Support LBGT holds pride picnic

Tehachapi Support LBGT will be hosting a public event in Tehachapi in honor of Pride Month.Organizers will hold a picnic Saturday, June 30, 2018 at Philip Marx Central Park, East E Street, Tehachapi, California starting at 11 a.m.The organizers hope to raise awareness and build community among Tehachapi LGBTQ+ people and their supporters.Attendees are requested to bring a picnic lunch, non-alcoholic drinks and outdoor games. Some gluten-free and vegan or vegetarian dishes to share will be availa...
Tags: Tehachapi, Local News, Stephanie Smith

Pot landlord sues San Bernardino over marijuana regulations

SAN BERNARDINO, Calif. (AP) — A woman who owns a business that claims to be California’s largest landlord of marijuana businesses has sued the city of San Bernardino for a law she says will create pot monopolies and could bar her from the industry. The lawsuit filed Friday is the latest dispute between Stephanie Smith […]
Tags: Business, News, California, Ap, San Bernardino, San Bernardino Calif, Stephanie Smith, Nation & World

Who Is Stephanie Smith? San Bernardino Police Find Largest Indoor Marijuana Operation

Police in San Bernardino found what is believed to be the largest indoor marijuana operation ever in the city in California on Wednesday. A 43-year-old woman, named Stephanie Smith, was questioned in connection with the property that had more than 24,000 marijuana plants in various stages of growth.
Tags: News, California, San Bernardino, Stephanie Smith

Your Guide To The Feminist Films And Video Art Featured In 'I Love Dick'

Warning: This article contains nudity and may not be appropriate for work.  “Most films made by women aren’t that good,” Dick (played by Kevin Bacon) says in the pilot episode of the Amazon series “I Love Dick.” Dick makes this unprompted assertion to bonafide woman filmmaker Chris Kraus (Kathryn Hahn) while out to dinner with her and her husband. Kraus, quite understandably, is wildly frustrated, and somehow quite aroused.  “See,” Dick continues, “I think it’s really pretty rare for a woman to...
Tags: Amazon, London, News, Berlin, Mtv, New Zealand, Kevin Bacon, Museum of Modern Art, Tilda Swinton, Smith, Huffington Post, Dick, Virginia Woolf, Marina Abramovic, Orlando, Chris

Uber rules clear final Senate panel

Statewide rules for Uber and Lyft are another step closer to passing after the Florida Senate Committee on Rules approved the regulation bill 10-1. Senate Bill 340 heads next to the full Senate for an up or down vote. “Today’s vote signals a major milestone in the effort to ensure every Florida resident and visitor has access to ridesharing,” Uber Senior Manager of Public Policy Stephanie Smith said. A similar version of the bill was approved in the Florida House of Representatives Wednesday. ...
Tags: Florida, Senate, Bill, Florida House of Representatives, Stephanie Smith, Florida Senate Committee

10 Things Therapists Do When They're Stressed By Politics

Therapists are proving to be 2017’s real MVPs given the current political climate. But how do they take care of themselves? It’s not dramatic to feel psychological effects from the news cycle: Research shows that overexposure to tragic stories, like reports of terrorism or injustice, can have a harmful effect on a person’s emotional state. For mental health professionals, dealing with this phenomenon in their personal lives is just the first step. They also have to help clients navigate overwhe...
Tags: Cook, News, University of Cambridge, Huffington Post, University Of Michigan, Sciences, Lindsay Holmes, ABC News Washington Post, University of Massachusetts Amherst, Susan Krauss Whitbourne, Stephanie Smith, Stanford Health Care, Keith Humphreys, Marcia Valenstein, Sheila Marcus, University of Michigan When