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Here’s Why You Might Have to Pay to Watch US Olympic Men’s Basketball

The Tokyo Summer Olympics finally kick off today after a year-long delay, but fans of men's basketball seeking to stream the Olympic Men's team's match-up against France on Sunday may find themselves bumping up against a paywall when they look to tune in. That's because Peacock, which is making a wide swath of its Olympics...
Tags: France, Advertising, Tokyo, Streaming & OTT, Sports Marketing, Watch US Olympic Men 's Basketball


Netflix Stunt Brings Horror Movie to Life on the Streets of Milan

"Everyone is entitled to one good scare" claims Sherrif Brackett from John Carpenter's seminal horror movie Halloween. But judging from the reactions of the victims of Netflix's stunt to scare the public to promote its new Italian film A Classic Horror Story, maybe not everyone agrees. The movie, released on Netflix on July 14 and...
Tags: Milan, Advertising, Netflix, John Carpenter, Experiential, Streaming & OTT, Sherrif Brackett


Ted Lasso and US Soccer Team Up Ahead of Season 2 and Tokyo Olympics

The U.S. Women's National Soccer team picked an unexpected announcer to formally name the athletes who would compete for Olympic Gold at the Tokyo Olympics. In fact, he was an entirely fictional one. During a video segment on the soccer team's social channels, Ted Lasso--the charming and occasionally clueless soccer coach played by Jason Sudeikis...
Tags: Advertising, US, Tokyo, Streaming & OTT, Sports Marketing, Ted Lasso


Netflix Premieres an Alien Watch Party at the Olympics

If most major media companies are to be believed, streaming video is the future of global entertainment--and Netflix says that goes for outside of Earth as well. In a global brand campaign officially debuting today during the Olympics opening ceremony, the streaming giant says that even extraterrestrial life are fans of their streaming service, which...
Tags: Advertising, Earth, Netflix, Streaming & OTT, Netflix Premieres an Alien Watch Party


Why Streaming Services Are Bingeing on Sports Rights Deals

With the explosion of streaming services in recent years, not only are there more ways to watch live sports than ever before, but also a greater variety of rights for various platforms to snap up. Media companies' streaming services have been prominently included in several huge sports deals struck this year, including the National Football...
Tags: Advertising, Streaming & OTT, Sports Marketing, Programming & Performance


HBO Max Adds Nearly 3 Million Subscribers as Streamer Finds Its Footing

AT&T is raising its expectations for year-old streamer HBO Max. The company, which is planning to spin out the WarnerMedia portion of its business to Discovery in a merger slated to close next year, told investors this morning that it expected its burgeoning direct-to-consumer streaming business to have between 70 million and 73 million global...
Tags: Advertising, Streaming & OTT, HBO Max


NBCUniversal Readies Its First Always-On, Streaming-Heavy Olympics

For the past several Olympics, NBC Sports has often heard the same complaint from audiences, unhappy that many of their favorite events--including the opening ceremony--were only shown on a time-delay, sometimes several hours after they occurred. That all changes during the Tokyo Olympics, as the company is utilizing its entire linear, digital and streaming portfolio...
Tags: Advertising, Tokyo, Nbc Sports, Streaming & OTT, Sports Marketing


NBCUniversal Becomes First Major Media Company to Adopt Ad-ID

NBCUniversal has teamed up with Ad-ID to debut a new standard for advertisers across its One Platform offering. Now the company and its partners can access the metadata house from the Ad-ID platform to leverage data about each ad in order to optimize placement and drive higher-quality experiences. The agreement follows the existing deal with...
Tags: Advertising, Nbcuniversal, Ad Tech, Streaming & OTT, Programming & Performance, NBCUniversal Becomes First Major Media Company


NBC Olympics to Produce 5 Daily Shows for Snapchat Users in the US

NBC Olympics will produce five daily Shows from the 2020 Summer Olympic Games in Tokyo for Snapchatters in the U.S. Snap Inc. and NBC Olympics also partnered on the 2016 Summer Olympics in Rio de Janeiro and the 2018 Winter Olympics in PyeongChang, South Korea. According to Snap, 90% of viewers of its content from...
Tags: Advertising, US, Tokyo, Rio De Janeiro, Pyeongchang South Korea, NBC Olympics, Streaming & OTT, Social Pro Daily, U S Snap Inc


Here’s How Connected TV Platforms Are Streaming the Tokyo Olympics

The 2020 Tokyo Olympics have finally arrived after a year's delay, and thanks to Peacock and the rapidly expanding connected TV space, there are more ways to watch the Games than ever before. NBCUniversal will offer 5,500 hours of streaming coverage via its NBC Sports apps and upstart streamer Peacock, which will factor into its...
Tags: Advertising, Tokyo, Connected TV, Nbc Sports, Peacock, Streaming & OTT, Sports Marketing, Programming & Performance


As Domestic Growth Stalls, Netflix Plots Video Game Expansion

Three months ago, Netflix warned investors that its subscriber numbers would be less than rosy throughout the first half of 2021 after Covid-19 shutdowns delayed the rollout of many of the service's most anticipated titles until the second half of the year. On Tuesday, the streaming giant had slightly better news to report: it had...
Tags: Advertising, Netflix, Streaming & OTT, Programming & Performance


HBO Max Lets Snapchatters Sample Original Shows

HBO Max is offering up free episodes of some of its original programming on Snapchat as another way to win over younger viewers and get them talking about the streaming service's shows. Top line The WarnerMedia-owned streaming service is offering up a selection of original episodes and other programming from the HBO Max content catalogue...
Tags: Hbo, Advertising, Streaming & OTT, Programming & Performance, WarnerMedia, HBO Max, Briefly


CNN Sets CNN+ Streaming Service for Early 2022

CNN is the latest outlet creating a subscriber-based streaming service with "+" in its title. Streaming news service CNN+ will debut in the first quarter of 2022, CNN Worldwide said Monday morning. "CNN invented cable news in 1980, defined online news in 1995 and now is taking an important step in expanding what news can...
Tags: Advertising, Cnn, Streaming & OTT


Marketers Should Adjust Their Budgets as Streaming Takes Over the Upfronts

Editor's note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek's community of high-level experts. Today, Roku's Kristina Shepard lays out new challenges posed by the TV upfronts as they are redefined in unprecedented ways. Below, she continues making the case for streaming as a viable...
Tags: Advertising, Adweek, Streaming & OTT, Columnist Network, Kristina Shepard


Netflix Gets Scary Good Results With Fear Street’s Weekly Releases

Netflix's teen slasher trilogy Fear Street is terrifying--and the unusual way the films have been released on the streamer are helping the horror films get scary good numbers. Since the first film in the three-part movie event was released on July 2, the installments have been fixtures on Netflix's Top 10 lists, which it releases...
Tags: Advertising, Netflix, Streaming & OTT, Programming & Performance


Apple TV+ Breakout Hit Ted Lasso Tops 2021 TCA Awards Nominations

Just a week ahead of its sophomore season debut, Apple TV+'s breakout comedy Ted Lasso has something else to cheer about. The show, which took home 20 Emmy nominations earlier this week, is up for five nominations for the Television Critics Association's 2021 TCA Awards, making it the most-nominated show in a sea of acclaimed...
Tags: Apple, General, Advertising, Television Critics Association, Streaming & OTT, Programming & Performance, Ted Lasso


Amazon Prime Imagines a Dystopian Future When Earth is at War With Aliens

A global pandemic and climate change have given people enough to worry about without the threat of an alien invasion. But a new campaign from Amazon Prime offers an even more unsettling glimpse into a dystopian future to promote its film The Tomorrow War. The sci-fi movie tells the story of a group of time...
Tags: Amazon, Advertising, Out Of Home, Streaming & OTT


Fox Marketing EVP Gets Tubi Oversight in Promotion

The executive vice president of marketing at Fox Entertainment is getting a promotion, and it comes with marketing oversight of Fox's ad-supported streaming platform Tubi. Top line Darren Schillace, a longtime entertainment marketing executive who joined Fox in 2017, has been promoted to president of marketing across all of Fox Entertainment, CEO Charlie Collier said...
Tags: Advertising, Fox, Charlie Collier, Fox Entertainment, Streaming & OTT, Darren Schillace


Maker’s Mark Partners on Weekly Talk Show From Roku’s Brand Content Studio

Just days after wrapping its upfront negotiations a full quarter earlier than usual, Roku is rolling out the second series from its fledgling Brand Studio. The Show Next Door--a weekly six-part, 15-minute talk show hosted by Randall Park--premiered its first two episodes today on The Roku Channel, in partnership with Maker's Mark. This is the...
Tags: Advertising, Roku, Connected TV, Randall Park, Streaming & OTT, Programming & Performance


This Year’s Emmy Nominations Prove Streaming Has Officially Taken Over TV Awards Season

In 2020, the Walt Disney Company had its linear network ABC to thank for 36 Emmy nominations, the biggest single contributor to the company's overall tally. A year later, though, it's a whole new world. Disney+, which collected 19 nominations in 2020--a solid showing for its first year of Emmy eligibility--nearly quadrupled its nomination count...
Tags: Abc, Advertising, Walt Disney Company, Streaming & OTT, Programming & Performance


HBO/HBO Max Leads the Emmy Pack With 130 Nominations, Edging Out Netflix

HBO is back on top when it comes to its annual Emmys face-off with Netflix, with sibling streaming service HBO Max helping the cable network to 130 total Emmy nominations this year, one more than its streaming rival. The combined HBO properties pulled in 130 nominations, up from 2020's 107 tally. This marks the first...
Tags: Hbo, Advertising, Netflix, HBO HBO, Streaming & OTT, Programming & Performance, HBO Max


NBC Sports Enlists Innovid for Tokyo Olympics Ad Management

NBC Sports is enlisting Innovid's services to provide ad management solutions for the upcoming Tokyo Olympics, which kick off July 23. This is the first time that the media company will allow third-party ad serving during the Olympic Games. "We're very thrilled to work with the team at NBC and the Olympics team in order...
Tags: Nbc, Advertising, Tokyo, Innovid, Connected TV, Nbc Sports, Streaming & OTT, Programming & Performance


Disney Sets ESPN+ Price Hike After Influx of Sports Rights Deals

Disney's sports-centric streamer ESPN+ is raising its prices. Beginning Aug. 13, the streaming service, which last quarter had 13.8 million subscribers, will cost $6.99 a month or $69.99 a year. Top line It's an additional $1 per month, or $10 per year, compared to the service's previous price point, which had been $5.99 monthly or...
Tags: Advertising, Disney, Espn, Streaming & OTT, Briefly


Roku Wraps Transformative Upfront, Doubling Spend Commitments From 2020

Roku had major plans for this year's upfront, as the platform and its connected TV counterparts aggressively courted linear ad dollars to capitalize on the massive migration to streaming during the pandemic. "We've been participating in the upfronts for many years," Alison Levin, vp of ad revenue and marketing solutions, told Adweek, "and we really...
Tags: Advertising, Roku, Adweek, Connected TV, TV Upfronts, Streaming & OTT, Programming & Performance, Alison Levin


Disney+ Premier Access Adds $60 Million to Black Widow’s Opening Weekend

After nearly a year of testing out its Premier Access streaming video rental model, Disney+ finally has something to celebrate. Black Widow, the highly-anticipated Marvel movie that was delayed for more than a year due to Covid-19, has brought in more than $60 million in global streaming video alone after premiering simultaneously in theaters and...
Tags: Advertising, Disney, Streaming & OTT, Programming & Performance


Roku Changes the AVOD Game by Turning Quibi’s Lemons Into Lemonade

Roku has grown into a connected TV titan in recent years, now boasting 53.6 million active accounts in large part due to the rapid growth of its AVOD offering, The Roku Channel. When short-form streaming service Quibi self-destructed last year, Roku took a big gamble. In January, it bought 75 former Quibi titles, rebranded them...
Tags: Advertising, Magazine, Roku, Connected TV, Streaming & OTT, Programming & Performance, Roku Channel When


As Digital Audiences Boom, Scottish Broadcaster STV Eyes Growth Beyond Its Borders

GLASGOW, Scotland--The power of television has been underlined during the global pandemic, not least in how its advertising can build brands and support local economies to return to growth. Add some new tech-savvy leadership amid that moment, and you might have the kind of success seen by Scottish broadcaster STV. The network has seen dramatic...
Tags: Media, Advertising, International, STV, Glasgow Scotland, Streaming & OTT


Peacock Plans Pride and Prejudice-Style Dating Series

Peacock is jumping on the Bridgerton bandwagon, but the streamer is doing it with a reality twist. The NBCUniversal-owned streaming service said on Wednesday that it has ordered Pride and Prejudice: An Experiment in Romance, a dating series that will take place in Regency-style England. Top line The series resembles something of a crossover of...
Tags: England, Advertising, Streaming & OTT, Programming & Performance, Briefly


Twitch Creator TimTheTatman Creates His Own Mix of Sour Patch Kids

Streaming platform Twitch teamed up with beverage, candy and food giant Mondel?z International on a limited-edition custom mix of Sour Patch Kids candy featuring popular Twitch creator TimTheTatman. The collaboration, put in place with agency Spark Foundry, marks the largest initiative to date between Sour Patch Kids and Twitch, the largest Twitch campaign of any...
Tags: Advertising, Streaming & OTT, Social Pro Daily


HBO Max’s Content Head is Programming the Service like a Cable Bundle

Don't think of HBO Max as just a streaming service. HBO and HBO Max chief content officer Casey Bloys certainly isn't. Instead, the programming chief, who oversees original content for both the premium cable network and year-old streamer, sees HBO Max as the next-generation version of a television bundle--and he's programming it accordingly. "The way...
Tags: Hbo, Advertising, Don, Casey Bloys, Streaming & OTT, HBO Max