Posts filtered by tags: Super Bowl Advertising[x]


 

Undertone Online Ads Actually More Effective than Multi-Million Dollar Super Bowl TV Ad Campaigns

System1-measured ad performance achieved 3.5 times the effectiveness of game day ads TEL AVIV, Israel & NEW YORK — Perion Network Ltd. (NASDAQ:PERI) announced that Undertone, a leader in cross-platform synchronized digital branding for the world’s most prominent brands, unveiled the measurement results by System1 Research, a respected research organization and an Undertone partner. These results demonstrated Undertone’s […] The post appeared first on Ad Tech Daily.
Tags: Advertising, Press Releases, Undertone, Online Media, Peri, Ad & Media Strategies, Advertising Reports and Studies, Digital Intelligence, Super Bowl Advertising, Perion Network, System1 Research, TEL AVIV Israel NEW YORK Perion Network Ltd


Ace Metrix Releases Standout Super Bowl LIII Ads

Based on emotional impact from consumer generated data LOS ANGELES — Ace Metrix, the leader in measuring the impact of video advertising, released its lists of Super Bowl ads that stood out to viewers based on emotional impact. Results are generated from consumer data, where each ad is rated by more than 500 real world […] The post appeared first on Ad Tech Daily.
Tags: Advertising, Los Angeles, Video Ads, Press Releases, Video Advertising, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Advertising Reports and Studies, Digital Intelligence, Ace Metrix, Super Bowl Advertising, Super Bowl LIII


Olay Named Winner in Merkle’s Sixth Annual Digital Bowl Report

Contest Returns for Super Bowl LIII to Assess Advertisers’ Digital Marketing Efforts Columbia, MD — Merkle (www.merkleinc.com) a leading technology-enabled, data-driven performance marketing agency, released its sixth annual Digital Bowl Report, evaluating Super Bowl advertisers’ digital marketing efforts. This year, Olay and Avocados from Mexico took first and second place. Merkle’s annual Digital Bowl Report […] The post Olay Named Winner in Merkle’s Sixth Annual Digital Bowl Report appeared f...
Tags: Mexico, Advertising, Press Releases, Merkle, Online Media, Ad & Media Strategies, Advertising Reports and Studies, Digital Intelligence, Super Bowl Advertising, Performance Marketing, Olay, Digital Bowl Report


It’s That Super Bowl Time of Year Again

Over the last decade, we’ve covered Super Bowl topics, it’s that time of year again! We’ve probed the NFL’s overzealous activities and asked hard fair use questions. And, with Big Game LII in our backyard, we had a front row ambush marketing seat. With digital marketing, that front row seat can be anywhere your iPhone takes you: The top half of the email advertisement from Tuesday, landing in my inbox (shown above), seems to have a better argument for a nominative fair use defense than the the ...
Tags: Food, Advertising, Marketing, NFL, Articles, Super Bowl, New England Patriots, Branding, Trademarks, Birch, Steve Baird, Super Bowl Advertising, Nominative Fair Use, Super Bowl Sunday, Nominative, Classic Fair Use


Super Bowl Creative Dominates Ace Metrix Top 10 Breakthrough Ads of Q1

LOS ANGELES – Ace Metrix, the leader in measuring the impact of video advertising, today released its quarterly round up of outstanding creative. The list is based on Breakthrough capabilities, which combines Attention and Likeability components measured by Ace Metrix. With over 2,000 ads tested in the first quarter, the top ten ads represent the […] The post appeared first on Ad Tech Daily.
Tags: Advertising, Video Ads, Press Releases, Video Advertising, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Advertising Reports and Studies, Digital Intelligence, Ace Metrix, Super Bowl Advertising, LOS ANGELES Ace Metrix


Ace Metrix Names Super Bowl 52’s Top Performing Ads

LOS ANGELES – Ace Metrix, the leader in measuring the impact of television and digital advertising, released the results for top performing ads from Super Bowl LII. Steering clear of divisive, political statements, many brands opted to deliver universal truth messaging, whether it was about a charitable cause, the significance of first responders, or the […] The post appeared first on Ad Tech Daily.
Tags: Advertising, Los Angeles, Press Releases, Media Buying, Ad & Media Strategies, Advertising Reports and Studies, Digital Intelligence, Ace Metrix, Super Bowl Advertising, Super Bowl LII


Super Bowl LII Advertising Study: Ads Most Important with GOP and Men

Instart Logic Predicts Online Activity Will Surge With Key Brands During Super Bowl LII PALO ALTO, Calif. – Instart Logic, the company helping hundreds of leading brands around the world deliver a faster, safer and more profitable online experience, announced the results of its Super Bowl LII Study of more than 1,000 American adults. “We […] The post appeared first on Ad Tech Daily.
Tags: Advertising, Gop, Press Releases, Online Media, Instart Logic, Ad & Media Strategies, Advertising Reports and Studies, Digital Intelligence, Super Bowl Advertising, Best Super Bowl Ads, Super Bowl LII, Calif Instart Logic


Legitimate Super Bowl Ambush Marketing

Not all ambush marketing is created equal. Some can cross the line and create a likelihood of confusion as to sponsorship. Some falsely advertises. But, some is totally fair use and lawful. This current promotional banner by La-Z-Boy is capitalizing on the excitement surrounding the upcoming Super Bowl weekend festivities, but without reasonable risk of heat from the NFL: The same can be said for this Lunds & Byerlys in-store signage, with the local grocery chain having tiptoed around the issue...
Tags: Advertising, Marketing, NFL, Articles, Infringement, Super Bowl, New England Patriots, Philadelphia Eagles, Minnesota Vikings, West Coast, Fair Use, East Coast, First Amendment, Branding, Trademarks, Steve Baird


Super Bowl Ambush Marketing Games Begin?

We continue to have Super Bowl LII on our minds here in the Twin Cities. It’s hard to avoid thinking about the upcoming “Big Game” with ads like these blanketing our skyway maze: Turns out, everyone wants to have a little piece of the action in this upcoming event, even without the formality and cost associated with sponsorship, some call it ambush marketing: Ambush marketing is not necessarily unlawful. It’s tricky, but I’m guessing the above ad may have cleared a legal review. No obvious con...
Tags: Minneapolis, Advertising, Marketing, NFL, Articles, Super Bowl, National Football League, Fair Use, Sponsorship, Functionality, Branding, Wilson, Wilson Sporting Goods, Trademarks, Functional, Steve Baird


#SBLII: #HereWeGo?

We’ve come a long way from April 1, 2017, until now, with the steady drumbeat — and ads galore — in preparation for the upcoming Super Bowl LII in downtown Minneapolis: As the NFL promotes use of the SBLII hashtag, it is preparing to do battle, or at least stand in the way, of another hashtag mark that the USPTO published for opposition: #HereWeGo. Turns out, the NFL and the Pittsburgh Steelers appear to be concerned with Jennifer Menichini’s application to federally register #HereWeGo for a va...
Tags: Fashion, Minneapolis, Advertising, Marketing, NFL, Articles, Steelers, Uspto, Super Bowl, Fair Use, Pittsburgh Steelers, Branding, Pittsburgh, Trademarks, Steve Baird, Super Bowl Advertising


Making Fair Use of the Super Bowl Trademark

Over the weekend, the Star Tribune continued the growing drum beat of understandable excitement for Super Bowl LII, as it steadily approaches U.S. Bank Stadium in Minneapolis. The article also plays the typical NFL-enabling drum beat of caution against local businesses that might see fit to fairly and truthfully reference the Super Bowl in some commercial manner: “From the NFL’s viewpoint, if businesses use the terms or other trademarks, it could appear like it is an official part of the Super ...
Tags: Minneapolis, Advertising, Marketing, NFL, Articles, Infringement, Super Bowl, Constitution, Fair Use, Free Speech, First Amendment, Branding, Likelihood Of Confusion, Trademarks, Star Tribune, U S Bank Stadium


Ace Metrix Names Lightheartedness the Key to Super Bowl LI Advertising Success

Scientific analysis reveals that American audiences just want to be entertained LOS ANGELES – Ace Metrix, the leader in measuring the impact of television and digital advertising, released results of its analysis of yesterday’s Super Bowl LI ads, which revealed that this year, Americans overwhelmingly embraced lighthearted, relatable, entertainment over heavy emotion, messaging, and controversial […] The post Ace Metrix Names Lightheartedness the Key to Super Bowl LI Advertising Success appeared...
Tags: Advertising, Los Angeles, Press Releases, Ad & Media Strategies, Advertising Reports and Studies, Digital Intelligence, Ace Metrix, Super Bowl Advertising, TV & Cable Advertising, Super Bowl Li Ads


A Tipping Point For Super Bowl Advertisements?

-Mark Prus, Principal, NameFlash Name Development I was largely unimpressed with the crop of Super Bowl ads this year. It seemed to me that advertisers have chased “form over function” and have forgotten that when you spend $5 million for a 30-second ad you should probably sell some product to offset that cost. There were few ads that actually tried to communicate in a strategic way and present a compelling selling message for their brand. Why have Super Bowl advertisers stopped selling their pr...
Tags: Television, New York City, Advertising, Marketing, Social Media, Public Relations, Food Network, Christopher Walken, Kia, Justin Timberlake, Branding, Hgtv, Guest Bloggers, Public Service Announcement, Hudson River, BAI


Kentucky Fried Advertising

(Photo credit: Wikipedia)   KFC is running quite an offbeat campaign. They are using different actors to represent their “mascot,” Colonel Sanders. So far, the actors have ranged from Darrell Hammond, to Norm MacDonald to the latest, Comedian Jim Gaffigan, who was introduced in their Super Bowl ads. An article in Business Insider quotes the CEO of KFC parent company Yum! Brands, Greg Creed, as saying one out of five people hate the ads. But Creed says that's great news for KFC. "So far the re...
Tags: Business, New York, Advertising, Marketing, Creativity, Ideas, Creed, Kfc, Jim Gaffigan, Norm Macdonald, Good Ideas, Darrell Hammond, Yum! Brands, David Alan Grier, Super Bowl Advertising, Jay H Heyman


The worst Super Bowl commercial?

Though it may not have been a particularly exciting Super Bowl game, at least the team I bet a dinner on was the winner. (Peking Duck anyone?) But no matter what you thought of the game, I bet you have some strong opinions about the commercials that ran. This chart from USA Today ranks all the commercials, based on their readers’ votes. But since I am a paid advertising professional, (you could look it up), I get to make my own votes, and I am a harsh marker. Two commercials that I did like were...
Tags: Business, Advertising, Marketing, Creativity, Ideas, Marilyn Monroe, Super Bowl, Usa Today, Heinz, Good Ideas, Super Bowl Advertising, Jay H Heyman, Heinz Weiner, Anheuser-Busch brands


Facebook Led Super Bowl In-Game Viewership While YouTube Dominated Post Game

Visible Measures’ Research Reveals that a Multi-Platform, Cross-Screen Strategy Was the Key to Success for Super Bowl 50 Advertisers BOSTON – Visible Measures, the leader in content advertising technology, announced trends and insights surrounding Super Bowl 50 online branded video campaigns. Leveraging Visible Measures’ dataset, spanning 600,000 web and mobile properties, the company observed the The post Facebook Led Super Bowl In-Game Viewership While YouTube Dominated Post Game appeared fir...
Tags: Facebook, Social Networks, Press Releases, Social Media Advertising, Super Bowl 50, Youtube Advertising, Facebook Advertising, Ad & Media Strategies, Advertising Reports and Studies, Digital Intelligence, Super Bowl Advertising, Visible Measures, YouTube Dominated Post, Visible Measures ' Research Reveals


Doritos and Its Dogs Create Most Likeable Ad in Its Final Year of Crashing the Super Bowl, According to Ace Metrix

Ad Duration Much Shorter This Year; Automotive Brands Continue to Impress LOS ANGELES – In a year that relied heavily on celebrity endorsements and shorter ads, light-hearted humor and animals were common ingredients to some of the most likeable Super Bowl ads of 2016, according to Ace Metrix, the leader in measuring the impact of The post Doritos and Its Dogs Create Most Likeable Ad in Its Final Year of Crashing the Super Bowl, According to Ace Metrix appeared first on Ad Tech Daily.
Tags: Los Angeles, Press Releases, Super Bowl 50, Ad & Media Strategies, Advertising Reports and Studies, Digital Intelligence, Ace Metrix, Super Bowl Advertising, Ad Groups & Agencies, Doritos Super Bowl, Ad Creatives Showcase, Automotive Brands Continue to Impress


Facial Tracking Proves Doritos’ Ultrasound Was Most Engaging Super Bowl Ad

Boston, MA – Doritos, Marmot and Heinz produced the most engaging Super Bowl ads, according to a study which tracked people’s facial expressions while they watched the ads. The study, in which software company Lucid and insight platform Qualtrics teamed up with Realeyes’ emotion measurement technology, tracked the facial reactions of over 3,000 people via The post Facial Tracking Proves Doritos’ Ultrasound Was Most Engaging Super Bowl Ad appeared first on Ad Tech Daily.
Tags: Press Releases, Heinz, Qualtrics, Lucid, Super Bowl 50, Boston MA, Ad & Media Strategies, Ad Metrics, Ad Operations, Advertising Reports and Studies, Digital Intelligence, Super Bowl Advertising, Doritos Super Bowl, Mihkel Jaatma, Doritos Marmot, Realeyes


Amazon’s Echo Made Most Impact Following Its Super Bowl Advert, Says TVSquared (infographic)

Key highlights show: Amazon Echo: The Internet speaker had the biggest increase in search traffic in New York, Chicago and Charlotte, N.C. Budweiser,a Super Bowl TV ad staple, took Denver, L.A. and Seattle Fitbit emerged as the winner in Dallas-Ft. Worth. According to Fortune, 30 second slots cost up to $5 million which is why justifying TV ad spend The post Amazon’s Echo Made Most Impact Following Its Super Bowl Advert, Says TVSquared (infographic) appeared first on Ad Tech Daily.
Tags: Amazon, Featured, Dallas, Press Releases, Fortune, Denver, New York Chicago, Ad & Media Strategies, Advertising Reports and Studies, Digital Intelligence, Super Bowl Advertising, TV & Cable Advertising, Amazon Echo Super Bowl, Budweiser Super Bowl, Fitbit Super Bowl, Tvsquared


Super Bowl Ads, and More Super Bowl Ads?

What is a Super Bowl ad? Typically refers to the ad of a brand that has paid lots of money to air its ad on network television during the Super Bowl, a/k/a The Big Game. Apparently there are some NFL guidelines CBS had to follow as it began to receive offers of $5 Million for airing thirty second spots, so there is some control exercised by the NFL, it appears. Not sure how Fiat avoided the NFL ban on “male enhancement products” ads last year — or may a car company allude to another’s banned p...
Tags: Food, Advertising, Marketing, NFL, Articles, Fiat, Super Bowl, Cbs, Honda, Fair Use, Usa Today, Branding, Heinz Ketchup, Steve Baird, Super Bowl Advertising, Nominative Fair Use


4 Small Businesses That Won the Super Bowl (And How You Can Too!)

By Stacy Cyr The Super Bowl is coming up, and while many are excited for the game, many of us are more interested in the commercials (and possibly the Puppy Bowl). The Super Bowl may seem like it’s all about big business because of the absurd amount of money spent on advertising. With its astronomical prices for a 30-second spot reaching $5 million, most small businesses can’t begin to cover a fraction of that amount with their budgets for the entire year. However, just because you don’t have th...
Tags: Advertising, NFL, Anna Kendrick, Super Bowl Ads, Newcastle, Heineken, Marketing & PR, Baltimore, Intuit, Recreation, Ravens, GoldieBlox, Super Bowl Advertising, Sports & Leisure, Stacy Cyr, Gardiners Furniture Mattress


SUPER BOWL: Brands Now Questioning How Worthwhile Super Bowl Ads Are – Thanks To Rise In Online Video

Despite 114 million people watching last year, majority watched ads exclusively online and not during half-time Since Oreo’s ‘Dunk In the Dark’ brands see online video as a way around paying $5 million for just a 30-second slot Christoph Pleitgen, senior vice president, sales and business development, EMEA and APAC, of Wochit said: “Securing a half-time TV ad slot during The post appeared first on Ad Tech Daily.
Tags: Brand Advertising, Video Ads, Press Releases, Video Advertising, Digital Marketing, Media Buying, EMEA, APAC, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Digital Intelligence, Super Bowl Advertising, Ad Groups & Agencies, Christoph Pleitgen, Wochit


Ace Metrix Announces Top 25 Most-Liked Super Bowl Ads of the Past Five Years

Budweiser and Doritos Dominate List of Last Five Years’ Most-Liked Super Bowl Ads; Automotive Represents the Biggest Category; Ads Improve—and Lengthen—Over Time LOS ANGELES – Ace Metrix®, the leader in measuring the impact of video advertising, released the 25 most-liked Super Bowl ads of the last five years. Budweiser dominates the list, producing six of The post appeared first on Ad Tech Daily.
Tags: Budweiser, Video Ads, Press Releases, Video Advertising, Ad & Media Strategies, Ad Metrics, Ad Operations, Ads by Creative, Ads Taxonomy, Advertising Reports and Studies, Digital Intelligence, Ace Metrix, Peter Daboll, Super Bowl Advertising, Top 25 Super Bowl Ads, Time LOS ANGELES Ace Metrix


Those Super Bowl Ads

Having worked on a good share of Super Bowl ad campaigns over the years — from HotJobs to Pepsi — I try to keep tabs on the tools and strategies PR agencies deploy on behalf of their clients to emerge as “winners.” For the longest time, many debated the wisdom of releasing a spot in advance of the game, versus achieving some element of surprise during the game itself.Success invariably was measured by the amount of positive pre- and post-game media coverage that a spot generated. Nowadays, that...
Tags: Facebook, Youtube, Godaddy, Pr, New York Times, The New York Times, Scarlett Johansson, Stuart, Pepsi, Stuart Elliott, Super Bowl Advertising, Peter Himler, HotJobs, USA Today Here, Sony Umatic