Posts filtered by tags: Targeted Advertising[x]


 

It’s still easy to find coronavirus mask ads on Facebook

Ads for face masks are still appearing on Facebook, Instagram and Google, according to a review of the platforms carried out by the Tech Transparency Project (TTP). This despite pledges by the platforms that they would stamp out ads which seek to profit from the coronavirus pandemic. Facebook said on March 6 that it would temporarily ban commerce listings and advertisements for medical face masks, in an effort to combat price-gouging and misinformation during the COVID-19 crisis. Google ...
Tags: Google, Social, TC, Facebook, Instagram, Advertising Tech, Social Media, Tech, Whatsapp, Mask, Ftc, Targeted Advertising, Online Advertising, Mark Warner, Facebook Instagram, Facebook Page


Use accelerated retargeting to increase conversions

Julian Shapiro Contributor Share on Twitter Julian Shapiro is the founder of BellCurve.com, a growth marketing team that trains startups in advanced growth, helps you hire senior growth marketers and finds you vetted growth agencies. He also writes at Julian.com. More posts by this contributor Anomalous data can lead to growth opportunities We’ve aggregated many of the world’s best growth mark...
Tags: Travel, Startups, Column, Growth, Targeted Advertising, Online Advertising, Digital Marketing, Retargeting, Kristen Berman, Extra Crunch, Julian Shapiro, BellCurve


TV advertising didn’t die, it just moved online

The tradition of sitting through a barrage of ads in exchange for being entertained began with radio, flourished with the arrival of television and followed the mass migration online. As the massive $35 billion in advertising revenue captured by YouTube and Instagram in the last quarter indicated, online advertising around social media, influencers and streamers already represents roughly half of the total amount spent on television advertising at its 2018 peak of $72.4 billion. Entertainment...
Tags: Google, Amazon, Social, TC, Facebook, Media, Instagram, Advertising Tech, Youtube, Tech, Bloomberg, E-commerce, Pandora, Comcast, Roku, Plex


Google’s Vint Cerf voices support for common criteria for political ad targeting

Google VP Vint Cerf has voiced support for a single set of standards for Internet platforms to apply around political advertising. Speaking to the UK parliament’s Democracy and Digital Technologies Committee today, the long time Googler — who has been chief Internet evangelist at the tech giant since 2005 — was asked about the targeting criteria it allows for political ads and whether he thinks there should be a common definition all platforms should apply. “Your idea that there might be c...
Tags: Google, Social, Facebook, UK, US, Social Media, Tech, Artificial Intelligence, United States, United Kingdom, Targeted Advertising, Online Advertising, Custom Audiences, South Bend, UK Parliament, Northern Indiana


Break-even ads can generate free brand awareness

Julian Shapiro Contributor Share on Twitter Julian Shapiro is the founder of BellCurve.com, a growth marketing team that trains startups in advanced growth, helps you hire senior growth marketers and finds you vetted growth agencies. He also writes at Julian.com. More posts by this contributor Anomalous data can lead to growth opportunities How to advertise a podcast in 2020 We’ve aggregated man...
Tags: Travel, Column, Email Marketing, Targeted Advertising, Online Advertising, Digital Marketing, Growth Marketing, Verified Experts, Julian Shapiro, BellCurve


Facebook won’t ban political ads, prefers to keep screwing democracy

It’s 2020 — a key election year in the US — and Facebook is doubling down on its policy of letting people pay it to fuck around with democracy. Despite trenchant criticism — including from US lawmakers accusing Facebook’s CEO to his face of damaging American democracy — the company is digging in, announcing as much today by reiterating its defence of continuing to accept money to run microtargeted political ads. I nstead of banning political ads Facebook is trumpeting a few tweaks to the ...
Tags: Google, Social, TC, Facebook, Mark Zuckerberg, Twitter, Europe, UK, Wtf, Privacy, Advertising Tech, Marketing, US, Social Media, Tech, Policy


In a post-cookie world, RTB is key to effective digital marketing

Jason Boshoff Contributor Share on Twitter Jason Boshoff is Chief Operating Officer at Bidtellect, a paid content distribution and analytics company. We’re in a privacy panic. It started with GDPR, and CCPA followed with new legislation aimed at giving consumers greater control and transparency into how their data is used. Tech giants took a mighty stand to get ahead of the changes and the oncoming cookie-free movement: Apple’...
Tags: Apple, Google, TC, Column, Europe, Microsoft, Advertising Tech, Affiliate Marketing, Tech, E-commerce, Targeted Advertising, Online Advertising, Digital Marketing, General Data Protection Regulation, CCPA, Real-time Bidding


You Gave Your Phone Number to Twitter for Security and Twitter Used it for Ads

After exposing private tweets, plaintext passwords, and personal information for hundreds of thousands of its users, here is a new security blunder social networking company Twitter admitted today. Twitter announced that the phone numbers and email addresses of some users provided for two-factor authentication (2FA) protection had been used for targeted advertising purposes—though the company [Author: [email protected] (Swati Khandelwal)]
Tags: Twitter, Privacy, Tech, Cyber Security, Tech News, Technology News, Targeted Advertising, Tech Companies, Swati Khandelwal, Twitter for Security


Targeted ads offer little extra value for online publishers, study suggests

How much value do online publishers derive from behaviorally targeted advertising that uses privacy-hostile tracking technologies to determine which advert to show a website user? A new piece of research suggests publishers make just 4% more vs if they were to serve a non-targeted ad. It’s a finding that sheds suggestive light on why so many newsroom budgets are shrinking and journalists finding themselves out of work — even as adtech giants continue stuffing their coffers with massive profits. ...
Tags: Facebook, Europe, Media, Privacy, Advertising Tech, Marketing, Tech, United States, Alphabet, Digital Advertising, Adtech, Targeted Advertising, Online Advertising, Digital Marketing, Iab, Richard Blumenthal


How to see another company’s growth tactics and try them yourself

Julian Shapiro Contributor Share on Twitter Julian Shapiro is the founder of BellCurve.com, a growth marketing agency that trains you to become a marketing professional. He also writes at Julian.com. More posts by this contributor How do you hire a great growth marketer? How do startups actually get their content marketing to work? Every company’s online acquisition strategy is out in the open. I...
Tags: Google, Startups, TC, Facebook, Apps, Column, Media, Advertising Tech, Marketing, Strategy, Seo, Tech, Hack, Adsense, Photo Sharing, Growth


Apple has a plan to make online ads more private

For years, the web has been largely free thanks to online ads. The problem is that nobody likes them. When they’re not obnoxiously taking over your entire screen or autoplaying, they’re tracking you everywhere you go online. Ads can track where you go and which sites you visit and can be used to build up profiles on individuals — even if you never click on one. And when you do, they know what you bought and then they share that with other sites so they know you were up late buying ice cream, cat...
Tags: Apple, Google, Security, Apps, Privacy, Advertising Tech, Tech, Safari, Mozilla, Private, Web Developers, Ad Blocking, Targeted Advertising, Online Advertising, Mozilla Firefox, Privacy Technology


When it comes to elections, Facebook moves slow, may still break things

This week, Facebook invited a small group of journalists — which didn’t include TechCrunch — to look at the “war room” it has set up in Dublin, Ireland, to help monitor its products for election-related content that violates its policies. (“Time and space constraints” limited the numbers, a spokesperson told us when he asked why we weren’t invited.) Facebook announced it would be setting up this Dublin hub — which will bring together data scientists, researchers, legal and community team memb...
Tags: Security, Social, TC, Facebook, Europe, UK, Instagram, California, India, Israel, Time, US, Social Media, Tech, Eu, Spain


Facebook accused of blocking wider efforts to study its ad platform

Facebook has been accused of blocking the ability of independent researchers to effectively study how political disinformation flows across its ad platform. Adverts that the social network’s business is designed to monetize have — at very least — the potential to influence people and push voters’ buttons, as the Cambridge Anaytica Facebook data misuse scandal highlighted last year. Since that story exploded into a major global scandal for Facebook the company has faced a chorus of calls for i...
Tags: Security, Social, Facebook, Europe, UK, Privacy, Time, Social Media, Tech, Eu, European Union, Atlantic, United States, United Kingdom, Ted Cruz, Mozilla


Walmart acquires adtech startup Polymorph Labs to scale up its ad business

Amazon has a large and growing advertising business, but rival Walmart’s own ad business is much smaller. It’s now working to change that. Earlier this year, the retailer consolidated ad sales for its stores and websites and said it was ready to start monetizing its shopper data on a grander scale. Today, its efforts continue as Walmart says it has bought the advertising technology company Polymorph Labs to help it better compete via online digital ads, targeted using shopper data. Terms of the ...
Tags: Amazon, TC, Ecommerce, Advertising Tech, Advertising, San Francisco, Tech, Unilever, Walmart, Bloomberg, E-commerce, M&a, Retail, Retailers, Ad Tech, Targeted Advertising


Walmart acquires ad tech startup Polymorph Labs to scale up its ad business

Amazon has a large and growing advertising business, but rival Walmart’s own ad business is much smaller. It’s now working to change that. Earlier this year, the retailer consolidated ad sales for its stores and websites and said it was ready to start monetizing its shopper data on a grander scale. Today, its efforts continue as Walmart says it has bought the advertising technology company, Polymorph Labs, to help it better compete via online digital ads, targeted using shopper data. Terms of th...
Tags: Amazon, Startups, TC, Advertising, San Francisco, Unilever, Walmart, Bloomberg, E-commerce, Retail, Retailers, Ad Tech, Targeted Advertising, Online Advertising, Emarketer, Search Ads


For true transparency around political advertising, U.S. tech companies must collaborate

In October 2017 online giants Twitter, Facebook, and Google announced plans to voluntarily increase transparency for political advertising on their platforms. The three plans to tackle disinformation had roughly the same structure: funder disclaimers on political ads, stricter verification measures to prevent foreign entities from posting such ads, and varying formats of ad archives. All three announcements came just before representatives from the companies were due to testify before Congress a...
Tags: Google, Startups, TC, Facebook, Mark Zuckerberg, Transparency, Technology, Supreme Court, Congress, Marketing, Articles, Social Media, Search Engines, Ceo, Industry, United States


Facebook agrees to clearer T&Cs in Europe

Facebook has agreed to amend its terms and conditions under pressure from EU lawmakers. The new terms will make it plain that free access to its service is contingent on users’ data being used to profile them to target with ads, the European Commission said today. “The new terms detail what services, Facebook sells to third parties that are based on the use of their user’s data, how consumers can close their accounts and under what reasons accounts can be disabled,” it writes. Although the...
Tags: Google, Social, Facebook, Apps, Europe, Privacy, Marketing, Social Media, Tech, Eu, European Union, CS, Policy, Commission, European Commission, Social Network


Facebook’s ad targeting was more exclusionary than most realized

Advertisers were offered thousands of attributes to choose from to exclude based on user data collected by Facebook, including words like "foreigner."
Tags: Facebook, Marketing, Regulations, Radio, Hud, Compass, Discrimination, Targeted Advertising, Select, Fair Housing Act, MoxiWorks, Baird & Warner, Jennifer Gruber, Kim Ward Bacso, Leslie Ebersole, Mario Deniz


Here’s how Facebook’s housing ad discrimination worked

Advertisers were offered thousands of attributes to choose from to exclude based on user data collected by Facebook, including words like "foreigner."
Tags: Facebook, Marketing, Regulations, Radio, Hud, Compass, Discrimination, Targeted Advertising, Select, Fair Housing Act, MoxiWorks, Baird & Warner, Jennifer Gruber, Kim Ward Bacso, Leslie Ebersole, Mario Deniz


What’s the cost of buying users from Facebook and 13 other ad networks?

Julian Shapiro Contributor Share on Twitter Julian Shapiro is the founder of BellCurve.com, a growth marketing agency that trains you to become a marketing professional. He also writes at Julian.com. More posts by this contributor Which types of startups are most often profitable? Founder Stories: Webflow’s Y Combinator Journey This post reveals the cost of acquiring a customer on every ad channe...
Tags: Google, Amazon, Food, Facebook, Column, Y Combinator, Pinterest, Instagram, Marketing, Social Media, Linkedin, Tech, E-commerce, Snapchat, Quora, World Health Organization


UK asks competition watchdog to put adtech market review top of its to-do list

The UK government has written to the country’s competition authority to ask the watchdog to respond to concerns about the lack of transparency in the digital advertising market and carry out a formal market study “as soon as possible”. In a to the Competition and Markets Authority, chancellor Philip Hammond writes that the online ad sector “has been widely described as lacking transparency”. “A Market Study would provide greater understanding of the existence, nature and potential solutions to...
Tags: Google, Facebook, Europe, UK, Advertising Tech, Government, Marketing, Social Media, Tech, Eu, European Union, Competition, United Kingdom, Philip Hammond, Competition And Markets Authority, Cma


Cookie walls don’t comply with GDPR, says Dutch DPA

Cookie walls that demand a website visitor agrees to their Internet browsing being tracked for ad-targeting as the ‘price’ of entry to the site are not compliant with European data protection law, the Dutch data protection agency clarified yesterday. The DPA said it has received dozens of complaints from Internet users who had had their access to websites blocked after refusing to accept tracking cookies — so it has taken the step of publishing clear guidance on the issue. It also says it will b...
Tags: Google, Europe, Privacy, Advertising Tech, Tech, Data Protection, Targeted Advertising, Online Advertising, Gdpr, Iab, DPA, General Data Protection Regulation, Ergo, Internet Advertising Bureau IAB, Data Protection Law, Cookie Consent


Polis, the door-to-door marketer, raises another $2.5 million

Polis founder Kendall Tucker began her professional life as a campaign organizer in local Democratic politics, but — seeing an opportunity in her one-on-one conversations with everyday folks — has built a business taking that shoe leather approach to political campaigns to the business world. Now the company she founded to test her thesis that Americans would welcome back the return of the door-to-door salesperson three years ago, is $2.5 million richer thanks to a new round of financing from In...
Tags: Startups, TC, Business, Texas, Pinterest, Boston, Marketing, Sales, Reddit, Alexis Ohanian, Api, NRG Energy, Sean Parker, Garry Tan, Digital Advertising, Initialized Capital


Twitter names first international markets to get checks on political advertisers

Twitter has announced it’s expanding checks on political advertisers outside the U.S. to also cover Australia, India and all the member states of the European Union. This means anyone wanting to run political ads on its platform in those regions will first need to go through its certification process to prove their identity and certify a local location via a verification letter process. Enforcement of the policies will kick in in the three regions on March 11, Twitter said today in a . “Poli...
Tags: Social, Asia, Twitter, Europe, Advertising Tech, Indonesia, Australia, India, US, Social Media, Tech, Eu, European Union, Thailand, Philippines, General Election


Facebook urged to offer an API for political ad transparency research

Facebook has been called upon to provide good faith researchers with an API to enable them to study how political ads are spreading and being amplified on its platform. A coalition of European academics, technologists and human and digital rights groups, led by Mozilla, has signed an open letter to the company demanding far greater transparency about how Facebook’s platform distributes and amplifies political ads ahead of elections to the European parliament which will take place in May. W...
Tags: Social, Facebook, Europe, Transparency, UK, Advertising Tech, Social Media, Tech, Eu, European Union, Ireland, Nick Clegg, United Kingdom, Mozilla, Commission, European Commission


This smart thermometer takes your temperature while its maker sells your data

The makers of Kinsa, a smart thermometer that can remind you to take medication and call your doctor, have reportedly been selling customer data collected by the device to companies like Clorox. The post This smart thermometer takes your temperature while its maker sells your data appeared first on Digital Trends.
Tags: News, Advertising, Trends, Smart Home, Kinsa, Targeted Advertising, Clorox, Smart Thermometer, Internet-connected devices


Facebook rolls out checks for UK political ads

Facebook has announced it rolled out a system of checks on political ads run on its platform in the UK which requires advertisers to verify their identity and location to try to make it harder for foreign actors to meddle in domestic elections and referenda. This follows similar rollouts of political ad transparency tools in the U.S. and Brazil. From today, Facebook said it will record and display information about who paid for political ads to run on its platform in the UK within an Ad libra...
Tags: Security, Social, Facebook, Europe, UK, Advertising Tech, US, Social Media, Tech, European Union, Britain, Ireland, United Kingdom, Brazil, Parliament, Kremlin


Findera Tries a Pivot Amid a Whirlwind Over Data Privacy Rules

Early last year, the San Francisco startup Yozio decided it would have to scuttle its core mission, despite having attracted marquee customers including Pinterest and Airbnb within only a few years.The problem was, there turned out to be too few such websites with the size and sophistication to use Yozio’s app-optimization tools to advantage, and to create a viable market for the startup, says Christophe Daligault, who was an early Yozio investor. What’s more, tech giants Google and Apple had s...
Tags: Apple, Google, Amazon, Startups, Mobile, Facebook, Twitter, Pinterest, Microsoft, Internet, Congress, Entrepreneurship, Funding, San Francisco, Trends, Social Media


Yes Facebook is using your 2FA phone number to target you with ads

Facebook has confirmed it does in fact use phone numbers that users provided it for security purposes to also target them with ads. Specifically a phone number handed over for two factor authentication (2FA) — a security technique that adds a second layer of authentication to help keep accounts secure. Facebook’s confession follows a story Gizmodo ran a story yesterday, related to research work carried out by academics at two U.S. universities who ran a study in which they say they were able ...
Tags: Security, Social, Facebook, Apps, Mark Zuckerberg, Privacy, Advertising Tech, US, Social Media, Tech, Surveillance, Gizmodo, Targeted Advertising, CSO, Stamos, Alex Stamos


Opening Pandora’s Box: GM Tracking Consumer Listening Behavior in Cars

General Motors has begun surveying how its drivers experience in-car multimedia, specifically the radio, as part of its new strategy to track customer habits and maximize the profitability of information. With 4G LTE WiFi connectivity now featured inside millions of GM vehicles, the automaker believes technology can be used to fine tune its future marketing […] The post Opening Pandora’s Box: GM Tracking Consumer Listening Behavior in Cars appeared first on The Truth About Cars.
Tags: Technology, Advertising, Marketing, General Motors, Pandora, Gm, Autos, Automotive Industry, Connected Cars, Automotive Technology, Targeted Advertising, Data Mining, 4G LTE, Consumer Research, News Blog, Data AcQuisition