Posts filtered by tags: Taylor Lorenz[x]


 

TikTok influencers earn money promoting other apps, selling clothes, and making music

Hi, this is Amanda Perelli and welcome back to Influencer Dashboard, our weekly rundown on the influencer and creator economy. Sign up for the newsletter here. Before we get started, I wanted to remind you to mark your calendars for a digital event I'm hosting on Wednesday, August 5 at 11 a.m. ET on how influencers are earning money in 2020 with YouTube creators Shelby Church, Ruby Asabor, and Katy Bellotte. Sign up for the event here. And now, to the news!  Social-media platforms like Triller ...
Tags: Instagram, Youtube, Trends, New York Times, PPP, Turner, Dan, Richards, Lauren, Barbara Jones, Yorke, EMILY SMITH, Dixie, Griffin Johnson, Amelio, Amir Efrati


The Trump campaign is running several anti-TikTok ads on Facebook and Instagram accusing the Chinese app of 'spying on you'

The Trump campaign is now running political ads on Facebook and Instagram that accuse TikTok of "spying" on users. The ads, launched Friday, encourage users to sign a petition banning TikTok, the viral app that's raising national security concerns due to its ties to China through its parent company ByteDance. In recent weeks, the president and government officials have said they're considering banning TikTok in the US, where the app has an estimated userbase as high as 80 million. Visit Busine...
Tags: Facebook, Instagram, White House, China, India, US, Trends, Linkedin, New York Times, Donald Trump, Trump, State, Tulsa Oklahoma, Tulsa, Pompeo, Larry Kudlow


Taylor Lorenz on Reporting, Teens and Internet Culture

Taylor Lorenz spends most of her days reporting on the ways we use the internet. Here’s how she does it.
Tags: News, Parenting, Youth, Social Media, Instant Messaging, Text Messaging, Computers and the Internet, Downloads and Streaming, Video Recordings, Taylor Lorenz, Your-feed-selfcare


Taylor Lorenz Explains the Cake Meme

Welcome to the viral world of hyper-realistic cake slicing videos.
Tags: News, Social Media, Cakes, Downloads and Streaming, Video Recordings, Bakeries and Baked Products, Taylor Lorenz, Your-feed-selfcare


TikTok Users Respond to Potential Ban (new york times)

Gen Z and millennial users have found community on the app, particularly during the last few isolating months. And for some of them, it’s their livelihood. [Author: Taylor Lorenz]
Tags: News, Taylor Lorenz


Is Twitter Shifting the Balance of Power From Companies to Their Employees?

Last week leaked audio surfaced of investors arguing that journalists have too much power. But the Verge's Silicon Valley editor asks, "What if you take the whole discussion of "tech versus journalism" and reframe it as 'managers versus employees'? Then, I think, you get closer to the truth of what's going on." After all, this conflict started with employees. They were the people who initially described their working conditions under Steph Korey at Away, leading her to step aside as CEO. (She...
Tags: Google, Facebook, Tech, Silicon Valley, Ruby, David Heinemeier Hansson, Korey, Taylor Lorenz, Steph Korey


Amazon told employees to delete TikTok from their phones — then walked back the policy and said it was an 'error' (AMZN)

Amazon told employees in an email on Friday that they had to delete TikTok from phones they use to access their work email because of "security risks," The New York Times reported. But Amazon walked that policy back in a statement Friday, saying it was sent to some employees in "error" and that employees don't have to delete TikTok. TikTok's data-collection practices have come under scrutiny from US lawmakers. While the app collects the same type of data that most apps collect, critics have po...
Tags: Apple, Amazon, North Korea, China, US, Trends, Beijing, New York Times, Business Insider, AMZN, Josh Hawley, Amazon While Amazon, Taylor Lorenz, Tiktok, Sen Josh Hawley, Taylor Lorenz Here


Amazon reportedly told employees they have to delete TikTok from their phones due to 'security risks' (AMZN)

Amazon reportedly told employees Friday that they have to delete TikTok from phones that they use to access their work email. The decision was made due to "security risks," according to a copy of the email reported by The New York Times. TikTok has come under scrutiny from US lawmakers for its data collection practices. While the app collects the same type of data that most apps collect, critics point to the fact that TikTok is owned by a Beijing-based company and question whether data could b...
Tags: Apple, Amazon, US, Trends, Beijing, New York Times, Business Insider, AMZN, Taylor Lorenz, Tiktok, New York Times TikTok, Taylor Lorenz Here, Facebook Meanwhile the Trump


TikTok music money, an influencer council, and how much YouTubers with 1 million subscribers earn

Hi, and welcome back to Influencer Dashboard. This is Amanda Perelli and I'll be briefing you on what's new in the influencer and creator economy. TikTok has become a major force in the music industry and influencers are getting paid thousands of dollars to promote songs. This week, my colleague Dan Whateley spoke with TikTok creators, talent managers, and music marketers to understand how much influencers can earn by promoting songs on the app. The starting rate for a song integration is in th...
Tags: Youtube, Trends, Caa, The New York Times, BI, Cnbc, Federal Trade Commission, Google Adsense, Howard, Dan, Ryan, Devin, AIC, Dawson, WWD, Tati


Discord now has a $3.5B valuation and $100M for a sales pitch lighter on the gaming

Discord wants to be more than just a place for gamers, and is now billing itself as the Slack for users’ social lives. The new pitch, and a new funding round of $100 million at a reported valuation of $3.5 billion, will help the company as it looks to erase its legacy as a home for gamers (and a virtual townhall for white nationalists). Discord shuts down alt-right server and accounts for ToS violations Now, the company has more money at its disposal to monitor its user base and promote ...
Tags: TC, Facebook, UK, France, US, Tech, Drake, Black Lives Matter, Index Ventures, Danny Rimer, Safety Center, Jason Citron, Andrew Anglin, Data Society Research Institute, Taylor Lorenz, Stanislav Vishnevskiy


TikTok stars travel and party during the pandemic, the industry's top managers and agents, and Biden's influencer campaign strategy

Hi, this is Amanda Perelli and welcome back to Influencer Dashboard, our weekly rundown of what's new in the influencer and creator economy. There's no doubt that the influencer industry has grown tremendously in recent years. And throughout our reporting, my colleague Dan Whateley and I have watched as hundreds of talent managers and agents have raced to sign the next generation of stars. But we noticed there wasn't a central place to view the top power players in the business and see who they...
Tags: Instagram, Bali, California, Youtube, US, Trends, Bloomberg, Joe Biden, Fullscreen, The New York Times, Biden, Black Lives Matter, Howard, Dan, Chris Young, Tulum Mexico


A TikTok mansion in turmoil, YouTube rebrands FameBit, and the investors funding creator businesses

Hi, and welcome back to Influencer Dashboard, our weekly rundown of what's new in the influencer and creator economy. This is Amanda Perelli and I'll be briefing you. As the influencer industry has grown, so has the need for capital from investors.  This week, my colleague Dan Whateley and I highlighted some investors and VC firms funding innovative startups built around YouTube, Instagram, and TikTok creators. Investors are funding a wide range of companies geared toward influencers, from the ...
Tags: Google, Youtube, Los Angeles, Trends, The New York Times, BI, The Washington Post, Young, Business Insider, Wade, Dan, Valley, Richards, Jacob, Ludlow Ventures, YouTube Instagram


So you want to talk about race in tech with Ijeoma Oluo

“A lot of people denigrate the value of talking about race and racism in technological spaces,” said Ijeoma Oluo, author of So You Want to Talk About Race, which has surged to the top of the New York Times best sellers list in paperback nonfiction, two and a half years after its initial January 2018 publication. “…I don’t think there’s a more important space to be talking about it.” Oluo and I were talking this January, just before the global pandemic struck, at One Cup Coffee: a no-frills, “mor...
Tags: Google, Amazon, Startups, TC, Mark Zuckerberg, Nigeria, America, Tech, Diversity, Mit, Harvard, New York Times, Venture Capital, Silicon Valley, Birmingham, Jeff Bezos


Working at TikTok, influencers call out brands, and YouTuber earnings in May

Hi, this is Amanda Perelli welcoming you back to Influencer Dashboard, our weekly rundown of what's new in the influencer and creator economy. TikTok, which is owned by the Chinese internet company ByteDance, is one of hottest tech companies in the world and is staffing up rapidly in the US as its wild growth continues (it even recently snagged Disney exec Kevin Mayer to be its new CEO). This week, my colleague Dan Whateley spoke with a hiring exec at TikTok to see what job applicants can do to...
Tags: Google, Instagram, Youtube, Disney, US, Trends, Chicago, New York Times, Kendall Jenner, Black Lives Matter, BLM, Ba, Black, New Statesman, Jenner, Vincent


Eminem joins a secretive text-message startup, sponsored content rates drop, and a new media kit library

Welcome back to this week's Influencer Dashboard newsletter! As always, this is Amanda Perelli (from home) with a weekly update on what's new in the business of influencers and creators. This week, my colleague Dan Whateley and I published four influencer media kits from creators who are popular on YouTube, Instagram, and TikTok. Brand sponsorships are one of the main ways influencers earn money — and the first thing advertisers ask for during a pitch is a media kit.  But what does an influence...
Tags: Instagram, Youtube, La, China, Trends, Walmart, Bloomberg, New York Times, Eminem, Kate, Mavrck, Youtuber, Dan, Valley, Blake, YouTube Instagram


Making money from Instagram livestreams, inside the invite-only app Community, and social-media guidelines for brands during a health crisis

Welcome back to this week's Influencer Dashboard newsletter! This is Amanda Perelli, writing to you from home, and here's an update on what's new in the business of influencers and creators. This week, my colleague Dan Whateley dove into the world of sponsored livestreaming, particularly on Instagram.  "A ton of people are going live right now," said Elena Taber, a lifestyle influencer with 108,000 Instagram followers. "I've done it once or twice on my own channel, and then I teamed up with a ...
Tags: Instagram, Trends, New York Times, Fullscreen, Oscar, Community, Caa, Ashton Kutcher, Mailchimp, Klear, Dan, Hollywood Reporter, Weissman, Taber, Michael Sugar, Neeko


Covid protestor has not had her roots done since October, says DIY sleuth

A TikTok investigation pic.twitter.com/raBSfI6Zg3 — Taylor Lorenz (@TaylorLorenz) April 22, 2020 It seems like everyone on the planet has seen this gray-rooted coronavirus protester complaining that she can't go to a hairdresser. But someone on Tik Tok looked at the length of her roots and determined that she has not had her hair done since October, many months before they stay at home order went into effect.
Tags: Video, News, Hair Care, Taylor Lorenz, Coronavirus, Coronavirus protests, Stay At Home Orders


The rise of influencer merchandise, brands hire creators for their video production skills, and more suspended affiliate programs

Welcome to this week's Influencer Dashboard newsletter! This is Amanda Perelli, writing to you from my desk at home, and here's an update on what's new in the business of influencers and creators. This week, I wrote about the rise of Fanjoy, a merchandise business that dominates the influencer space and works with top creators like David Dobrik and Jake Paul. I spoke to Chris Vaccarino, the founder and CEO of Fanjoy, and he said he started the company by selling T-shirts for his brother's band ...
Tags: Amazon, UK, Hollywood, Etsy, California, Youtube, Los Angeles, Trends, Walmart, The New York Times, Ken Burns, Rakuten, Twitch, Dan, Valley, Kevin


'TikTok is thirsty for brands,' says New York Times reporter who covers TikTok

Taylor Lorenz, the Times' prolific internet culture reporter, joins the "Ad Lib" podcast to discuss memes and brands and influencers and best practices.
Tags: Advertising, New York Times, Times, Taylor Lorenz


The cannabis influencers of social media, New York's top creators, and a leaked TikTok campaign brief

Welcome to this week's Influencer Dashboard newsletter! As always, this is Amanda Perelli, and I'll be briefing you on what's new in the business of influencers and creators. First up, my colleague Dan Whateley and I highlighted 21 top social-media influencers who live and create content around the Greater New York City area. Los Angeles often takes center stage when it comes to the influencer world, with headline-making creators like David Dobrik and Tana Mongeau sharing popular vlogs in the c...
Tags: Amazon, New York, Instagram, Youtube, Los Angeles, Trends, Atlanta, The New York Times, Quinn, Ken Burns, PAUL, Dan, Sean, Hollywood Reporter, Ethan, Grayson


Meme 2020 Creates Bloomberg Sponsored Internet Content

NPR's Rachel Martin talks to New York Times technology reporter Taylor Lorenz about Michael Bloomberg presidential team's use of memes and Internet culture as part of its campaign strategy.
Tags: News, New York Times, Npr, Michael Bloomberg, Rachel Martin, Taylor Lorenz


Mike Bloomberg launches zany meme campaign

Presidential candidate Mike Bloomberg's billion-dollar ad spend has already upended the 2020 race to challenge Donald Trump, but yesterday's bizarre and coordinated campaign of meme-style content, published by influencers, has certainly gotten him more attention. Taylor Lorenz: Mick Purzycki is the lead strategist of the Meme 2020 project. He is also the chief executive of Jerry Media, a media and marketing company that is a powerful force in the influencer economy. The company’s portfolio incl...
Tags: Post, News, Instagram, Bloomberg, Donald Trump, Cringe, Trump, Lorenz, Mike Bloomberg, Serious Business, Taylor Lorenz, Jerry Media, Mick Purzycki, Sabrina Singh, Instagram Jerry Media


Social Media Influencers' Role In 2020 Candidate Endorsements

NPR's David Folkenflik speaks with the NYTimes Taylor Lorenz about the role of social media influencers and their endorsements on political campaigns.
Tags: News, Npr, David Folkenflik, Taylor Lorenz


A mansion full of TikTok stars, how Rhett & Link make $17.5 million yearly from YouTube, and inside Bon Appétit's test kitchen

Hi, and welcome to this week's Influencer Dashboard newsletter! This is Amanda Perelli, and I'll be briefing you on what's new in the business of influencers and creators. This week, my colleague Dan Whateley took readers inside the new TikTok talent company, TalentX Entertainment.  TikTok, the short-form video app, has become one of the hottest social platforms among Generation Zers. With the sudden rise in popularity, the need for talent-management firms dedicated to helping these new teen cr...
Tags: Google, Amazon, Youtube, La, Los Angeles, Trends, South Africa, New York Times, Bravo, Vine, Ken Burns, Forbes, Dan, Bel Air, Watney, Heath


How much money a Harvard YouTube influencer earns, the business of reptile videos, and what it's like to film David Dobrik

Happy New Year and welcome back to the Influencer Dashboard newsletter after our holiday hiatus!  This is Amanda Perelli and I'll be briefing you on what's new in the business of influencers. Before we get started, I want to first introduce a new reporter on the business of influencers team, Dan Whateley! You can reach Dan at [email protected] and on Twitter @dwhate. He'll be covering YouTube, TikTok, and all things related to the business of internet creators and influencers. Last ...
Tags: Google, Youtube, La, Russia, US, Trends, Harvard, New York Times, Ken Burns, Dan, Cirque, Santer, Jojo Siwa, Taylor Lorenz, Brian Barczyk, David Dobrik


Word of the week: Boomer

On January 3, at their annual meeting in New Orleans, members of the American Dialect Society voted (my) pronouns the word of the year for 2019, and singular they the word of the preceding decade. You can read more about those selections and here – and, shortly, in my new column for the Visual Thesaurus. But I want to spend a little time with the runner-up: the phrase OK boomer, a short “retort to someone older expressing condescending or out-of-touch views.” I wrote about it briefly in my o...
Tags: Google, New York Post, Florida, Washington Post, Wikipedia, US, NFL, America, New York Times, Iowa, Linguistics, New Orleans, Word Of The Year, Oklahoma, Shakespeare, Times


Week in Review: Selling out in the Instagram age

Hey everyone, happy 2020. Welcome back to Week in Review where I dive deep into a bit of news from the week or just share some thoughts and go over some of the more interesting stories of the week . If you’re reading this on the TechCrunch site, you can get this in your inbox here , and follow my tweets here . The big story Dip a toe into the world of influencers and as you click through Instagram stories, and you’ll see that peddling endorsements for bizarre products is an essential par...
Tags: Apple, Startups, TC, Hbo, Snapchat, The Atlantic, Week in Review, TechCrunch, Josh Constine, Richard Plepler, Darrell Etherington, Taylor Lorenz


Words of the decade 2010–2019: Fritinancy edition

In a few weeks, members of the American Dialect Society (and of the word-loving public) will gather in New Orleans and vote on the words of the year and the decade. Ten years ago, the American Dialect Society picked google as its overall winner; my own list back then included blog, Ground Zero, terrorism, and PTSD. New decade, new list. As before, I’m following ADS criteria. To qualify for my list, a word must be: demonstrably new or newly popular in the decade in question widely an...
Tags: Apple, Facebook, Twitter, Science, Technology, Television, Media, Finance, Wikipedia, US, Cisco, Economy, BBC News, Netflix, Pandora, Culture


With "OK boomer," millennials are killing intergenerational resentment

"OK boomer" is an all-purpose rejoinder for millennials and Gen Y/Zers who are accused by their elders of eating too much avocado toast, wanting a participation trophy, or of miscellaneous snowflaking. The phrase's origin is apparently in responses to showing an old white man denouncing youngsters, which spawned thousands of creative, sarcastic responses centered around the phrase "OK boomer." The apex of the "OK boomer" moment is 19 year old Shannon O'Connor's "OK boomer" merch: hoodies...
Tags: Post, News, Congress, Climate, Walmart, New York Times, Connor, Inequality, Bernie Sanders, Jeremy Corbyn, Don, Yves Smith, Demographics Are Destiny, Guillotine Watch, Taylor Lorenz, Intergenerational Warfare


Barbershop: Facebook's Purported Pivot To Privacy

NPR's Michel Martin speaks to communications professor Alice Marwick, Atlantic staff writer Taylor Lorenz, and social media strategist Sara Li about whether Facebook's changes will make a difference.
Tags: Facebook, News, Npr, Michel Martin, Taylor Lorenz, Alice Marwick Atlantic, Sara Li