Posts filtered by tags: Taylor Lorenz[x]


 

Rich New Yorkers are paying people $80 an hour to wait in long lines for them at COVID-19 testing centers

People stand outside a COVID-19 rapid testing center in Manhattan's Upper West Side on September 18. Noam Galai/Getty Images Wealthy New Yorkers are paying people to stand in COVID-19 testing lines for them, the New York Post reported. Demand for tests has surged before Thanksgiving, leading to hours-long waits at some testing centers in the city. People on the freelance marketplace TaskRabbit offering to line-sit told the Post they'd been charging up to $80 an hour. When they approach...
Tags: Post, New York Post, New York, Thanksgiving, Finance, US, Los Angeles, Trends, New York Times, Manhattan, Andrew Cuomo, Upper West Side, Centers For Disease Control And Prevention, Lucy, Taskrabbit, Soho


In chaotic times, Zillow becomes the solution to doomscrolling

People in 2020 are treating the ubiquitous real estate portal as part social network, part salve amid a global pandemic and geopolitical chaos.
Tags: Real Estate, Technology, Lifestyle, Analysis, Radio, New York Times, Agent, Zillow, Trulia, Redfin, Pandemic, Taylor Lorenz, Tiktok, Coronavirus, COVID-19, Coronavirus Pandemic


How nano influencers on YouTube and Instagram land brand deals and earn money

Laur DeMartino. Alex Frank Hi, this is Amanda Perelli. Welcome back to Insider Influencers, our weekly rundown on the influencer and creator economy. Sign up for the newsletter here.Influencers really only need a few thousand followers to start cashing in on their online platforms.Called "nano" influencers, this category of creators generally have fewer than 5,000 subscribers on YouTube and between 2,500 and 10,000 followers on Instagram. Nano influencers often specialize in a specific nich...
Tags: Amazon, Media, Instagram, Youtube, La, Advertising, Trends, Linkedin, Joe Biden, Khloe Kardashian, Charles, Influencers, Lululemon, Nash, Lauren, Hager


TikTok Removes Videos From 2 Accounts for Election Misinformation

TikTok removed videos from two high-profile pro-Republican accounts for violating its policies on misleading information. Taylor Lorenz of The New York Times tweeted about the content Thursday afternoon, writing, "The Republican Hype House and The Republican Boys on TikTok are spreading dangerous misinformation claiming 'election fraud' when there's no evidence of that. The accounts are...
Tags: Politics, Advertising, New York Times, Taylor Lorenz, Social Pro Daily


TikTok takes down election misinformation aimed at younger users

TikTok confirmed today it has taken down videos spreading election misinformation that had been posted to two high-profile Republican-supporting accounts, The Republican Hype House and The Republican Boys. The accounts, popular with young, conservative voters, reach more than a million followers combined, and have the potential to reach even more users who would find their videos through other means — such as hashtags, shares or algorithmic recommendations. The videos, which had made claims o...
Tags: Facebook, Apps, US, Tech, Joe Biden, Culture, United States, President, The New York Times, Internet Culture, Social Media Platforms, Trump, Misinformation, Facebook Twitter, Lorenz, Mobile Applications


The top talent managers for emerging creators on Instagram, YouTube, and TikTok

Idris Rheubottom and Tony Craig; Christopher Hunt; Marrica Evans; Tamara Muth-King; Shayanne Gal/Business Insider Hi, this is Amanda Perelli. Welcome back to Insider Influencers, our weekly rundown on the influencer and creator economy. Sign up for the newsletter here.Many "micro" influencers with under 100,000 followers are landing brand deals and building significant businesses across social media.My colleague Sydney Bradley broke down 15 top talent management companies that are helping ...
Tags: Media, Instagram, Youtube, Advertising, Los Angeles, Trends, Sydney, Lizzo, Lai, Gomez, Harry Ron, Charli, Instagram YouTube, Tech Insider, Amelio, Taylor Lorenz


The key details to know about Instagram Reels, the app's TikTok competitor

Three Instagram influencers use Reels (from left to right): Anna OBrien, Eitan Bernath, and Chriselle Lim. Screenshots from Instagram Hi, this is Amanda Perelli. Welcome back to Insider Influencers, our weekly rundown on the influencer and creator economy. Sign up for the newsletter here.Platforms like Instagram and YouTube have been rushing to compete with TikTok's success by launching their own short-form video features.As TikTok continues to face threats of a potential US ban, Instagram ...
Tags: Apple, Hollywood, Media, Instagram, Youtube, Advertising, US, Trends, Star, Sydney, Caa, The New York Times, Charles, Influencers, Dan, Instagram Instagram


Inside the heated debate over TikTok rival Triller's user count

Photo Illustration by Rafael Henrique/SOPA Images/LightRocket via Getty Images Hi, this is Amanda Perelli. Welcome back to Insider Influencers, our weekly rundown on the influencer and creator economy. Sign up for the newsletter here.TikTok rival Triller has reported ever-increasing user numbers in the last year, but some former employees are wary of its figures.My colleague Dan Whateley spoke with six former Triller employees who pointed in particular to an October 2019 press release by t...
Tags: New York, Media, Instagram, Youtube, White House, Advertising, Trends, Star, Netflix, Chelsea, New Jersey, Sydney, Alexis Ohanian, The New York Times, Biden, Bestbuy


The Fly And Bloodshot Eyes: Pence Fuels Meme-Worthy Debate Moments

Compared to last week’s Trump-fueled debate disaster, Wednesday night’s vice presidential debate between Vice President Mike Pence and Sen. Kamala Harris (D-CA) was a more conventional affair, but that didn’t stop subtle-yet-show-stopping moments from going viral (no pun intended). In the midst of Harris’ repeated reminders to Pence that “I’m speaking” and the VP’s repeated dodges on critical issues such as climate change and abortion, Twitter users were quick to react to the absurd moments th...
Tags: Rachel Maddow, News, White House, Joe Biden, Debate, Msnbc, Kamala Harris, Trump, Mike Pence, Joe Scarborough, Rick Wilson, HARRIS, Pence, Josh Gondelman, Katie Rogers, John Harwood


Micro influencers share their rates for sponsored posts and explain how they avoid getting low-balled

Ashley Jones Hi, this is Dan Whateley, filling in for Amanda Perelli who is on vacation this week. Welcome back to Insider Influencers, our weekly rundown on the influencer and creator economy. Sign up for the newsletter here.This week, my colleagues Amanda Perelli and Sydney Bradley looked into what "micro" influencers — creators with between 10,000 and 100,000 followers — can earn from brand deals on Instagram.These lower-follower-count influencers aren't as well known, with many only...
Tags: Hollywood, Media, Instagram, Youtube, La, Advertising, US, Los Angeles, Trends, Brands, New York Times, Sydney, Beverly Hills, WME, Npr, Jack Conte


Why Instagram's Reels doesn't need to steal TikTok's creators to be successful

Instagram Reels. Instagram; Paige Leskin/Business Insider Hi, this is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the influencer and creator economy. Sign up for the newsletter here.Instagram rolled out its new short-form video feature Reels this month, and both influencers and marketers have begun testing out the TikTok look-alike.Dan Whateley, Sydney Bradley, and I spoke with creators, marketers, and brands to understand how the influencer industry is rea...
Tags: Facebook, Media, Instagram, Nbc, Entertainment, Youtube, La, Advertising, Trends, New York Times, Sydney, Jefferies, Influencers, Dan, Stevie, New York Times YouTube


TikTok's exclusive creator ambassador program helps influencers land brand deals and grow their followings

Hi, this is Amanda Perelli and welcome back to Insider Influencers – the same weekly newsletter on the influencer and creator economy, but with a new name! This rundown, formerly known as Influencer Dashboard, is still brought to you by Business Insider and if you haven't yet, make sure to sign up here to receive it in your inbox every Thursday! Now, onto the news. TikTok runs an exclusive ambassador program for 12 creators at a time, and I spoke with several past members of the program about ...
Tags: Hollywood, Instagram, Youtube, La, Trends, Usps, Alicia Keys, Sydney, WME, The New York Times, Jones, Chow, Leslie Odom Jr, Ashley Jones, James Charles, Kat Tenbarge


Adweek Podcast: Taylor Lorenz Talks Other Young Influentials

"I like to work at the speed of the internet," said Taylor Lorenz. Makes sense, since the technology reporter for The New York Times used to schedule tweets for brands. Now she is a social media influencer herself and is one of this year's Young Influentials. We talked to her about her current disappointment with...
Tags: Advertising, New York Times, Taylor Lorenz, Adweek Podcast, Young Influentials, Adweek Podcasts


TikTok influencers earn money promoting other apps, selling clothes, and making music

Hi, this is Amanda Perelli and welcome back to Influencer Dashboard, our weekly rundown on the influencer and creator economy. Sign up for the newsletter here. Before we get started, I wanted to remind you to mark your calendars for a digital event I'm hosting on Wednesday, August 5 at 11 a.m. ET on how influencers are earning money in 2020 with YouTube creators Shelby Church, Ruby Asabor, and Katy Bellotte. Sign up for the event here. And now, to the news!  Social-media platforms like Triller ...
Tags: Instagram, Youtube, Trends, New York Times, PPP, Turner, Dan, Richards, Lauren, Barbara Jones, Yorke, EMILY SMITH, Dixie, Griffin Johnson, Amelio, Amir Efrati


The Trump campaign is running several anti-TikTok ads on Facebook and Instagram accusing the Chinese app of 'spying on you'

The Trump campaign is now running political ads on Facebook and Instagram that accuse TikTok of "spying" on users. The ads, launched Friday, encourage users to sign a petition banning TikTok, the viral app that's raising national security concerns due to its ties to China through its parent company ByteDance. In recent weeks, the president and government officials have said they're considering banning TikTok in the US, where the app has an estimated userbase as high as 80 million. Visit Busine...
Tags: Facebook, Instagram, White House, China, India, US, Trends, Linkedin, New York Times, Donald Trump, Trump, State, Tulsa Oklahoma, Tulsa, Pompeo, Larry Kudlow


Taylor Lorenz on Reporting, Teens and Internet Culture

Taylor Lorenz spends most of her days reporting on the ways we use the internet. Here’s how she does it.
Tags: News, Parenting, Youth, Social Media, Instant Messaging, Text Messaging, Computers and the Internet, Downloads and Streaming, Video Recordings, Taylor Lorenz, Your-feed-selfcare


Taylor Lorenz Explains the Cake Meme

Welcome to the viral world of hyper-realistic cake slicing videos.
Tags: News, Social Media, Cakes, Downloads and Streaming, Video Recordings, Bakeries and Baked Products, Taylor Lorenz, Your-feed-selfcare


TikTok Users Respond to Potential Ban (new york times)

Gen Z and millennial users have found community on the app, particularly during the last few isolating months. And for some of them, it’s their livelihood. [Author: Taylor Lorenz]
Tags: News, Taylor Lorenz


Is Twitter Shifting the Balance of Power From Companies to Their Employees?

Last week leaked audio surfaced of investors arguing that journalists have too much power. But the Verge's Silicon Valley editor asks, "What if you take the whole discussion of "tech versus journalism" and reframe it as 'managers versus employees'? Then, I think, you get closer to the truth of what's going on." After all, this conflict started with employees. They were the people who initially described their working conditions under Steph Korey at Away, leading her to step aside as CEO. (She...
Tags: Google, Facebook, Tech, Silicon Valley, Ruby, David Heinemeier Hansson, Korey, Taylor Lorenz, Steph Korey


Amazon told employees to delete TikTok from their phones — then walked back the policy and said it was an 'error' (AMZN)

Amazon told employees in an email on Friday that they had to delete TikTok from phones they use to access their work email because of "security risks," The New York Times reported. But Amazon walked that policy back in a statement Friday, saying it was sent to some employees in "error" and that employees don't have to delete TikTok. TikTok's data-collection practices have come under scrutiny from US lawmakers. While the app collects the same type of data that most apps collect, critics have po...
Tags: Apple, Amazon, North Korea, China, US, Trends, Beijing, New York Times, Business Insider, AMZN, Josh Hawley, Amazon While Amazon, Taylor Lorenz, Tiktok, Sen Josh Hawley, Taylor Lorenz Here


Amazon reportedly told employees they have to delete TikTok from their phones due to 'security risks' (AMZN)

Amazon reportedly told employees Friday that they have to delete TikTok from phones that they use to access their work email. The decision was made due to "security risks," according to a copy of the email reported by The New York Times. TikTok has come under scrutiny from US lawmakers for its data collection practices. While the app collects the same type of data that most apps collect, critics point to the fact that TikTok is owned by a Beijing-based company and question whether data could b...
Tags: Apple, Amazon, US, Trends, Beijing, New York Times, Business Insider, AMZN, Taylor Lorenz, Tiktok, New York Times TikTok, Taylor Lorenz Here, Facebook Meanwhile the Trump


TikTok music money, an influencer council, and how much YouTubers with 1 million subscribers earn

Hi, and welcome back to Influencer Dashboard. This is Amanda Perelli and I'll be briefing you on what's new in the influencer and creator economy. TikTok has become a major force in the music industry and influencers are getting paid thousands of dollars to promote songs. This week, my colleague Dan Whateley spoke with TikTok creators, talent managers, and music marketers to understand how much influencers can earn by promoting songs on the app. The starting rate for a song integration is in th...
Tags: Youtube, Trends, Caa, The New York Times, BI, Cnbc, Federal Trade Commission, Google Adsense, Howard, Dan, Ryan, Devin, AIC, Dawson, WWD, Tati


Discord now has a $3.5B valuation and $100M for a sales pitch lighter on the gaming

Discord wants to be more than just a place for gamers, and is now billing itself as the Slack for users’ social lives. The new pitch, and a new funding round of $100 million at a reported valuation of $3.5 billion, will help the company as it looks to erase its legacy as a home for gamers (and a virtual townhall for white nationalists). Discord shuts down alt-right server and accounts for ToS violations Now, the company has more money at its disposal to monitor its user base and promote ...
Tags: TC, Facebook, UK, France, US, Tech, Drake, Black Lives Matter, Index Ventures, Danny Rimer, Safety Center, Jason Citron, Andrew Anglin, Data Society Research Institute, Taylor Lorenz, Stanislav Vishnevskiy


TikTok stars travel and party during the pandemic, the industry's top managers and agents, and Biden's influencer campaign strategy

Hi, this is Amanda Perelli and welcome back to Influencer Dashboard, our weekly rundown of what's new in the influencer and creator economy. There's no doubt that the influencer industry has grown tremendously in recent years. And throughout our reporting, my colleague Dan Whateley and I have watched as hundreds of talent managers and agents have raced to sign the next generation of stars. But we noticed there wasn't a central place to view the top power players in the business and see who they...
Tags: Instagram, Bali, California, Youtube, US, Trends, Bloomberg, Joe Biden, Fullscreen, The New York Times, Biden, Black Lives Matter, Howard, Dan, Chris Young, Tulum Mexico


A TikTok mansion in turmoil, YouTube rebrands FameBit, and the investors funding creator businesses

Hi, and welcome back to Influencer Dashboard, our weekly rundown of what's new in the influencer and creator economy. This is Amanda Perelli and I'll be briefing you. As the influencer industry has grown, so has the need for capital from investors.  This week, my colleague Dan Whateley and I highlighted some investors and VC firms funding innovative startups built around YouTube, Instagram, and TikTok creators. Investors are funding a wide range of companies geared toward influencers, from the ...
Tags: Google, Youtube, Los Angeles, Trends, The New York Times, BI, The Washington Post, Young, Business Insider, Wade, Dan, Valley, Richards, Jacob, Ludlow Ventures, YouTube Instagram


So you want to talk about race in tech with Ijeoma Oluo

“A lot of people denigrate the value of talking about race and racism in technological spaces,” said Ijeoma Oluo, author of So You Want to Talk About Race, which has surged to the top of the New York Times best sellers list in paperback nonfiction, two and a half years after its initial January 2018 publication. “…I don’t think there’s a more important space to be talking about it.” Oluo and I were talking this January, just before the global pandemic struck, at One Cup Coffee: a no-frills, “mor...
Tags: Google, Amazon, Startups, TC, Mark Zuckerberg, Nigeria, America, Tech, Diversity, Mit, Harvard, New York Times, Venture Capital, Silicon Valley, Birmingham, Jeff Bezos


Working at TikTok, influencers call out brands, and YouTuber earnings in May

Hi, this is Amanda Perelli welcoming you back to Influencer Dashboard, our weekly rundown of what's new in the influencer and creator economy. TikTok, which is owned by the Chinese internet company ByteDance, is one of hottest tech companies in the world and is staffing up rapidly in the US as its wild growth continues (it even recently snagged Disney exec Kevin Mayer to be its new CEO). This week, my colleague Dan Whateley spoke with a hiring exec at TikTok to see what job applicants can do to...
Tags: Google, Instagram, Youtube, Disney, US, Trends, Chicago, New York Times, Kendall Jenner, Black Lives Matter, BLM, Ba, Black, New Statesman, Jenner, Vincent


Eminem joins a secretive text-message startup, sponsored content rates drop, and a new media kit library

Welcome back to this week's Influencer Dashboard newsletter! As always, this is Amanda Perelli (from home) with a weekly update on what's new in the business of influencers and creators. This week, my colleague Dan Whateley and I published four influencer media kits from creators who are popular on YouTube, Instagram, and TikTok. Brand sponsorships are one of the main ways influencers earn money — and the first thing advertisers ask for during a pitch is a media kit.  But what does an influence...
Tags: Instagram, Youtube, La, China, Trends, Walmart, Bloomberg, New York Times, Eminem, Kate, Mavrck, Youtuber, Dan, Valley, Blake, YouTube Instagram


Making money from Instagram livestreams, inside the invite-only app Community, and social-media guidelines for brands during a health crisis

Welcome back to this week's Influencer Dashboard newsletter! This is Amanda Perelli, writing to you from home, and here's an update on what's new in the business of influencers and creators. This week, my colleague Dan Whateley dove into the world of sponsored livestreaming, particularly on Instagram.  "A ton of people are going live right now," said Elena Taber, a lifestyle influencer with 108,000 Instagram followers. "I've done it once or twice on my own channel, and then I teamed up with a ...
Tags: Instagram, Trends, New York Times, Fullscreen, Oscar, Community, Caa, Ashton Kutcher, Mailchimp, Klear, Dan, Hollywood Reporter, Weissman, Taber, Michael Sugar, Neeko


Covid protestor has not had her roots done since October, says DIY sleuth

A TikTok investigation pic.twitter.com/raBSfI6Zg3 — Taylor Lorenz (@TaylorLorenz) April 22, 2020 It seems like everyone on the planet has seen this gray-rooted coronavirus protester complaining that she can't go to a hairdresser. But someone on Tik Tok looked at the length of her roots and determined that she has not had her hair done since October, many months before they stay at home order went into effect.
Tags: Video, News, Hair Care, Taylor Lorenz, Coronavirus, Coronavirus protests, Stay At Home Orders