Posts filtered by tags: Team One[x]


Lexus Can Change Your Mind About Texting and Driving in 4.6 Seconds

How long do you think it takes to glance at a text message when you’re driving? One second? Two seconds? You’re not alone. Most drivers believe that texting and driving creates only a momentary distraction. Today on April 6, or 4.6, has released a  new video  to shatter this common misconception. Th e average length of time it actually takes to send or receive a text message when you’re behind the wheel is 4.6 seconds, according to the National Highway Traffic Safety Administration...
Tags: Advertising, Automotive, Lexus, Lexus Nx, Nhtsa, National Safety Council NSC, Team One, Vinay Shahani

Lexus Puts Gamers in the Driver’s Seat

Gamers, start your engines. Lexus is unveiling the Gamers’ IS, the first vehicle designed by and for the Twitch community as the ultimate gaming space. In a livestream hosted by popular streamer Fuslie, last month, more than 554,000 unique viewers watched and weighed in on their favorite features. They voted on modifications ranging from the gaming-themed exterior wrap to the custom controller to their “game fuel” beverage of choice. Lexus then worked with the fabrication experts at SCPS to bri...
Tags: Advertising, Los Angeles, Automotive, Lexus, Hud, Tokyo, Twitch, Team One, Vinay Shahani

Lexus and Team One Launch New Ad Campaign for Lexus

Sneakerhead, audiophile, fashionista, gamer … these people are “all in” on their passions. In a new marketing campaign breaking today for the Lexus 2021 IS, the automaker celebrates its own obsession: an unapologetically pure sport sedan. Entitled “All In,” the new campaign engages an audience that’s just as unapologetic about pursuing their unique interests. It features influencers and deep, diverse media partnerships. “The IS customer is our youngest, most fiercely authentic yet,” said Lisa...
Tags: Google, Yahoo, Advertising, NFL, Automotive, Lexus, Nba, Malibu, Jessica, Rhys Millen, Team One, Vanity Plates, Lisa Materazzo, Jessica Nabongo, Josh Neuman, Courageous Studios CNN

Lexus Celebrates the Need to Get Out

Lexus unveils a new marketing campaign today to launch its first convertible in almost five years: the 2021 LC 500 Convertible. And the timing couldn’t be better. This convertible is perhaps the perfect expression of the emotional desire of the times, and the new campaign from the luxury automaker leans in to that need to get out and soak in the freedom and daylight.   “The decision to purchase a convertible is typically an emotional one,” said Lisa Materazzo, Lexus vice president of ma...
Tags: Featured, Advertising, Automotive, Lexus, Conde Nast Traveler, ABC NBC, Team One, ESPN Digital, Lisa Materazzo Lexus, Esquire Elle Decor, Robb Report Architectural Digest

Team One & Lexus “December to Remember” Campaign

All three commercials highlight families making memories with their brand-new Lexus throughout the year — during holidays like Easter, Fourth of July and Halloween and other special moments like moving a child into his new college dorm, or attending a high school football game with the family. The ads all culminate with the familiar “December to Remember” jingle, a shot of the classic red bow on a Lexus in the driveway, and a voiceover stating, “find the gift that keeps on giving at the Lexus ‘D...
Tags: Advertising, Digital, Automotive, Lexus, Nx, Times Square, Team One, United States Lexus, Lexus Hybrid Drive Lexus, CopywriterSam Walsh, Gloria J, Christmas Commercials, Cooper Ericksen Lexus, DirectorEric Stiles, DirectorBen Allison, ManagerDavid Peake

Team One and ShadowMachine Partner on Creative Campaign for littleBits’ New Line of STEAM Inventor Kits

Los Angeles based  Team   One , Publicis Groupe's fully integrated advertising, digital and media agency, is behind the delightful stop-motion animation creative campaign for littleBits’  new line of inventor kits , which use science, technology, engineering, art and math (STEAM) to encourage kids to live beyond the instruction manual and invent the world they want to live in. Team   One  partnered with ShadowMachine,  one  of the top animation studios in the world, to cre...
Tags: New York, Featured, Advertising, Los Angeles, Atlanta, Cnn, Mars, Littlebits, Cnbc, Chris, Ayah Bdeir, Publicis Groupe, Sam Walsh, Jim Henson, Danny Wilkinson, Robot Chicken

Team One Introduces 'Maze” for Lexus Plus

As many people know, the car buying process can often feel like being trapped in a maze. In contrast, the Lexus Plus program has redefined the entire dealership experience with its simplicity, including negotiation-free pricing and dedicated consultants.“Lexus Plus. Negotiation-free pricing and total transparency. It's car-buying, simplified. Lexus Plus is a new approach to the entire dealership experience with negotiation-free pricing and dedicated consultant. Lexus Plus dealers provide negotia...
Tags: Advertising, Indianapolis, Automotive, Bellevue, Lexus, Portland, Omaha, Seattle, Craig, Pittsburgh, Allentown, Wichita, Javier, Minnie, Lehigh Valley, Maze

New Lexus "Fast as h" Campaign Clears the Air About Hybrid Performance

Lexus announced today a new national marketing campaign to prove that choosing a hybrid doesn't mean making compromises. Coined "Fast as h," the marketing campaign showcases the full hybrid lineup's impressive performance and new lower pricing."Our recent consumer research revealed that the greatest barriers to hybrid sales are perceptual," said Cooper Ericksen, Lexus vice president of marketing. "People believe if they choose a hybrid, they have to compromise on performance, value or styling. T...
Tags: Advertising, Automotive, Lexus, NHL, Times Square, Melanie, Joe Wright, Ericksen, Michael Vaglienty, Jake Montgomery, Team One, Shelby Ross, Amanda Clark, Andy Boyd, Maggie Meade, Gloria J

Team One & Lexus launch “Virtual to Reality” Campaign

Los Angeles-based Team One, Publicis Groupe’s premium agency, launched the Lexus 2018 Command Performance Sales Event integrated marketing campaign—called “Virtual to Reality”—showcasing the entire lineup of Lexus vehicles, including the all-new LS. The campaign, which runs through April 2, 2018, highlights the fact that while virtual reality can simulate almost anything, the feeling of driving a new Lexus must be experienced for real. In each spot, a person interacts with footage of Lexus vehic...
Tags: Advertising, Los Angeles, Automotive, Lexus, ROCHELLE, Whitehouse, Asher Edwards, Team One, Claire AllmanAccount, Rob BarbatoExecutive, Amy CrillyMix, Chris GravesGroup, Craig CrawfordCreative Director Art Director, Javier TorokCreative, Team One Publicis Groupe, Geoff VreekenArt

Dacor Launches Stylish 'The Remodel' Campaign by Team One

Team One, a fully integrated advertising agency that specializes in working with premium and luxury brands, has created the first creative campaign for Dacor’s luxury home-appliance line. The work broke in various media on Sept. 17, including TV spots during the live broadcast of the Emmy Awards on CBS. The work—for Dacor’s new collection, The Modernist—carries the theme line, “Let the show begin.” The work was shot in the style of fashion-advertising and will run in market through December. A f...
Tags: Advertising, Cbs, Phillippe, Cristina, Mark Miller, Carolyn Murphy, Fabien, Dina Ciccotello, Team One, Bruce Bueckert, Dacor, Gloria J, Etienne Houseknecht, Dacor Housenecht, Team One Los Angeles CA USA CCO, Chris GravesCreative

Lexus Man and Machine

Lexus is running a Super Bowl commercial, “Man and Machine”, starring freestyle Lil Buck, with a voiceover by actress Minnie Driver and Sia’s hit “Move Your Body”. The commercial is a showcase for the new Lexus LS and LC performance coupes, drawing parallels between the shapes and movements of the human form and the power and athleticism of Lexus’ most premium models. The Super Bowl commercial is designed to signal a contemporary expression of luxury and performance by the Lexus brand. I...
Tags: Commercials, Advertising, Lexus, Sia, Minnie Driver, Jonas Akerlund, Chris Graves, Jay Thongnop, Kellen Laker, Team One, Serial Pictures

Lexus Just Made a Sriracha Car, and No This Isn't an April Fools' Joke

Lexus wants you to know it's the hottest automobile brand around. So, it made a red-and-green, hotter-than-hell Sriracha version of its new Lexus IS sports sedan. read more
Tags: Advertising, Creative, Automotive, Lexus, Agency, Advertising & Branding, Team One

Need a Creative Director? You Can 3-D Print This One

It's not enough for Johnnie Ingram to leave his footprint on the ad business. The new creative director at Team One in Los Angeles had himself rendered in 3-D so his friends and former colleagues "can have a little piece of Johnnie wherever they may go," according to the agency's tongue-in-cheek announcement of his arrival on the West Coast.  read more
Tags: Advertising, Marketing, Los Angeles, Creative, Interactive, West Coast, Agency, Johnnie, Advertising & Branding, Johnnie Ingram, Team One

ABC and Lexus Team Up for Special VR Mini-Episode of Terror Drama Quantico

ABC and sponsor Lexus are hyping the midseason return of Quantico with the network's first virtual reality experience, which takes viewers inside a specially scripted mini-episode of the terrorism drama.  Quantico's writers helped agency Team One create the 3:30 video, watchable by anyone on YouTube 360 and via the Littlestar Cinema VR app for users of Samsung smartphones and Samsung VR gear headsets. The YouTube 360 perspective mimics the head-swivel of better-equipped VR viewers: Yo...
Tags: UK, Abc, Samsung, Creative, Fbi, Automotive, Lexus, Interactive, Honda, Agency, Quantico, Joel, Shelby, Advertising & Branding, Gabriel Beltrone, Alastair Green Group