Posts filtered by tags: The Big Game[x]


 

Despite Low Ratings, Search Data Can Provide Better Insights Into How an Ad Actually Performed

We know which team won the Super Bowl and which film nabbed Best Picture, but which advertisers won those events? Another big events season has come to a close, and some of the priciest and most-watched ad programs of the year--across the Grammys, Golden Globes, College Football Championship, Super Bowl and the Oscars--are receding into...
Tags: Advertising, Voice, The Big Game


Meet the Team That Brought the Bud Light-Game of Thrones Super Bowl Crossover Ad to Life

Of the more than 50 commercials that aired during the Super Bowl, one stands out for its creativity, ingenuity and all-around shock value. The bewildering Bud Light and Game of Thrones crossover ad shocked fans during the second quarter of Super Bowl LIII and left viewers wondering how two brands and two agencies could pull...
Tags: Advertising, The Big Game


How Kellogg’s Is Taking a Commerce-Driven Approach to Marketing

As a U.S. institution that houses some of the world's most recognizable brands, there is practically an expectation that a consumer-packaged-goods company on the scale of Kellogg's will buy commercial time during events as iconic as the Super Bowl. Typically, this is where marketers attempt to achieve a cultural impact with creative executions, but it's...
Tags: Advertising, Kellogg, Programmatic, The Big Game, Commerce Driven Approach


Super Bowl LIII Fans Used a Record 24.05 Terabytes of Mobile Data

Super Bowl LIII attendees blew through 24.05 terabytes (TB) of data, giving the game yet another record alongside distinctions like being the lowest-scoring Super Bowl and seeing the oldest starting quarterback. Fans used nearly 50 percent more data in Atlanta than they did in Minneapolis during Super Bowl LII. To put this into perspective, 24.05...
Tags: Minneapolis, Advertising, Atlanta, Mobile Data, The Big Game, Data & Insights


Actress Behind Allegations of Misogyny at Bon & Viv Super Bowl Audition Speaks Out

The actress who recently described her experience trying out for an unnamed ad as "my bikini audition from hell" has issued her first public statement after AB InBev confirmed that the campaign in question was Bon & Viv Spiked Seltzer's Super Bowl spot. Ingrid Haas said the shoot itself was "unacceptable" but also shared positive...
Tags: Advertising, Ab Inbev, The Big Game, Ingrid Haas


Microsoft and Google Were the Two Most Effective Super Bowl Ads, According to These Stats

It's the Thursday after the Super Bowl, and everyone has already weighed in on their favorite ads of the game. But which ones actually helped the brands they were advertising connect with potential customers? According to Unruly, which unveiled its list of "most effective" ads based on its EQ score data made up of survey...
Tags: Google, Microsoft, Advertising, The Big Game


Analyzing the Data Behind One of the Best and One of the Worst Super Bowl Ads

Every year the Super Bowl generates one of the biggest social conversations online as over 100 million people tune in for sports' biggest night. And it's no secret that brands want in on the action, with 30-second spots going for over $5 million. Brands plan their year around a Super Bowl commercial and can garner...
Tags: Advertising, Voice, The Big Game


These Are the Super Bowl Ads That Triggered the Strongest Unconscious Response Among Viewers

Google's 100 Billion Words spot, which was about how real-time translation brings people together, triggered the strongest unconscious response among Super Bowl LIII viewers, according to a real-time study conducted during Sunday's game. It's not clear why exactly this ad resonated so much--only that at its peak, 87.5 percent of 37 audience members had a...
Tags: Google, Advertising, The Big Game


Hulu Reveals the Strategy Behind Its Partnership With Instagram’s Viral ‘World Record Egg’

Moments after the Super Bowl ended on Sunday night, The New York Times answered the question that so many in marketing and media had been asking for weeks: who made the egg that racked up 10 million followers in one month and more than tripled the previous record for engagement on a single post? To...
Tags: Advertising, New York Times, Hulu, The Big Game


15 Fun Real-Time Super Bowl LIII Tweets by Brands That Ran TV Spots

Super Bowl LIII is in the books, but the Twitter account for Pringles remained in character through Tuesday, continuing the theme of its Big Game spot by changing the account's handle to Sad Device before reverting to Pringles Tuesday afternoon. The ad featured two people making fun of an Alexa knockoff for not being able...
Tags: Advertising, Alexa, The Big Game, Social Pro Daily


Miller Lite Fires Back at Bud Light’s Super Bowl Spot With Full-Page New York Times Ad

As part of a Super Bowl strategy that involved placing an ad in each quarter of the game, Bud Light utilized its medieval universe to point out that competitor Miller Lite utilizes "corn syrup" in two separate Super Bowl ads. Today, Miller Lite responded with a full-page ad in The New York Times. There's also...
Tags: Advertising, New York Times, Miller Lite, The Big Game


Burger King, Bud Light and Chipotle Brought Their D-TO-C Strategies to Super Bowl LIII

The Super Bowl has historically been an occasion for introducing new ideas to the masses. Apple's "1984" spot, which debuted the Macintosh home computer 35 years ago, is a classic example. During Super Bowl LIII, another big, new idea emerged. It is subtler than Apple's epic announcement, but represents a harbinger of things to come:...
Tags: Apple, Advertising, Voice, Bud Light, The Big Game


Here’s What You Thought of This Year’s Super Bowl Ads

We told you what we thought of the ads during this year's Super Bowl. But don't leave it us to be the only folks weighing in. We put the ads on Instagram and asked: Did you like these? Red means negative, green means positive, yellow means you couldn't decide. Here's what you said: Bon &...
Tags: Instagram, Advertising, The Big Game


The Super Bowl LIII Champion Patriots Were Super on Facebook, Twitter, Instagram, as Well

No upset here: The Super Bowl LIII champion New England Patriots and runner-up Los Angeles Rams dominated Facebook, Twitter and Instagram during the weekend of the Big Game. The Patriots swept likes and comments across the three social networks, also topping Facebook and Twitter in posts, while the Rams scored the most growth on the...
Tags: Facebook, Instagram, Advertising, New England Patriots, Facebook Twitter, Los Angeles Rams, Rams, Facebook Twitter Instagram, The Big Game, Social Pro Daily


Super Bowl LIII’s Linear Audience Falls Below 100 Million for First Time Since 2009

This season's NFL ratings rebound had seemed to indicate that the Super Bowl audience would also bounceback this year. But Super Bowl LIII's subdued defensive battle, in which the New England Patriots beat the Los Angeles Rams 13-3, wasn't enough to keep audiences engaged. Instead, the game's linear audience fell below 100 million for the...
Tags: Advertising, NFL, New England Patriots, Los Angeles Rams, The Big Game


Twitter, YouTube, Google and Reddit Shared Their Highlights and Stats From Super Bowl LIII

The final whistle of the New England Patriots' 13-3 victory over the Los Angeles Rams in Super Bowl LIII was the top moment on Twitter during the Big Game, while YouTube saw a 58 percent increase in viewership of Super Bowl ads on its platform during the game compared with last year, fans turned to...
Tags: Advertising, Reddit, New England Patriots, Los Angeles Rams, The Big Game, Twitter YouTube Google, Social Pro Daily


Adweek Sports Minute: Are These Celebrity Cameos in Super Bowl Ads Real or Fake?

During the Super Bowl, you never know what celebrities will show up during brands' $5 million ad buys. Will the Dos Equis' Most Interesting Man in the World appear in a Stella Artois ad? (He did.) Will Matthew Broderick star in a Bud Light ad? (He most definitely didn't.) We headed out to Bryant Park...
Tags: Advertising, Stella Artois, The Big Game, Will Matthew Broderick


T-Mobile and Bud Light Followed Tide’s Strategy of Running an Ad in Each Quarter

There's an increase in brands who ran an ad in every quarter of this year's Super Bowl. Last year, P&G's Tide took over the conversation during the game, running an ad starring Stranger Things' David Harbour in each quarter that had viewers questioning if all the other ads were secretly Tide ads, too. In addition...
Tags: Advertising, The Big Game, David Harbour


These Were the Most Viewed and Searched Super Bowl Ads and Moments on YouTube

While CBS sold out its entire advertising inventory for the Super Bowl, it wasn't the only platform that capitalized on the Big Game's ads. For YouTube's annual AdBlitz program, the company once again released data about which ads and other moments were viewed on the streaming service's platform. Based on data after the game, viewership...
Tags: Advertising, Cbs, The Big Game


Washington Post ‘Thrilled’ With First Super Bowl Spot, Perhaps Signaling a Change for the Industry

While executives at The Washington Post knew buying the company its first spot in the Super Bowl with less than a week to prepare would be a "risk," WaPo publisher and CEO Fred Ryan said Monday they're "thrilled" they decided to go through with it. The 60-second ad aired in the fourth quarter and highlighted...
Tags: Washington Post, Advertising, The Washington Post, WaPo, Fred Ryan, The Big Game, Publishers & Platforms


Why Brands Played It Safe and Turned This Year’s Super Bowl Into a Nostalgia Fest

The Dude abides--and this year, most brands were content to do the same. Viewers looking for the equivalent of Tide's 2018 Super Bowl takeover were disappointed. So were those hoping for brands to take bold stances on sociopolitical issues beyond basic female empowerment and homages to everyday Americans. Beyond some exceptions--like Hulu's The Handmaid's Tale...
Tags: Advertising, Hulu, The Big Game


A Rundown of the Super Bowl Spots That Neglected to Include a Call to Action

There were 14 punts in Super Bowl LIII, and that's not counting those from advertisers who developed and ran spots more suitable for 1974 than 2019. The snooze-a-thon that became another coronation for the New England Patriots was boring--just ask Kristin Lemkau, CMO at JPMorgan Chase, who despite being a Patriots fan, scrolled "Boring, Boring,...
Tags: Advertising, New England Patriots, Voice, JPMorgan Chase, The Big Game, Kristin Lemkau


Brands Teamed Up for Joint Super Bowl Spots, Sharing the Wealth of the $5 Million-Plus Time Slot

Running a Super Bowl ad is about the biggest marketing investment a brand can make. But some have found a new way to circumvent the high costs of buying Super Bowl ad time: sharing it. Several brands teamed up to run Super Bowl spots together this year. Perhaps most notably was Bud Light and HBO,...
Tags: Advertising, The Big Game


Frank’s RedHot Drove the Most Twitter Conversations Among Brands Without a Super Bowl Ad

Frank's RedHot didn't air a national ad during Super Bowl LIII. Nor did it air a regional spot. And yet, the McCormick & Company-owned hot sauce dominated branded Twitter conversations during the Big Game. Thanks to its #FranksSweepstakes stunt from agency of record Grey New York, Twitter's #BrandBowl53 gave Frank's RedHot the "interception award" for...
Tags: Advertising, Frank, The Big Game, McCormick Company, Grey New York Twitter


Thanks to Mr. Peanut, Planters Dominated Brand-Related Tweets During the Super Bowl

During last year's Super Bowl, Twitter experimented with the idea of highlighting the conversation around brands on its platform. It was, apparently, successful enough that the social media company did it again this year, calling out the brands that drove discussion during Super Bowl LIII Sunday night. The top awards in Twitter's second #BrandBowl went...
Tags: Advertising, The Big Game


Andy Warhol Eating a Whopper Is the Height of Nostalgic Consumerism in Super Bowl Ads

Nostalgia is a powerful drug. What pushed Donald Trump to the Oval Office in 2016 (besides the Russians), that electing him president will make America great again, flashed its Cheshire grin on the biggest media stage of the year. During Super Bowl LIII, we heard from artists through their 50-plus-year-old music, through their 30-year-old exhibits...
Tags: General, Advertising, America, Andy Warhol, Donald Trump, Cheshire, Oval Office, The Big Game


Analyzing the Sounds of Super Bowl Spots and Which Brands Won on the Audio Front

The Super Bowl is one of the very few times in the calendar year when marketers are guaranteed to have consumers' attention. Not many other events gather hundreds of millions of viewers in front of their TVs, eager to watch not only the game itself but the big ads, which have come to gather an...
Tags: Advertising, Voice, The Big Game, Audio Front


The Biggest Advertising Trends of the Super Bowl: Women, Sad Robots, Co-Branded Spots and More

Super Bowl LIII has come and gone with the Patriots beating the Rams, scoring New England's sixth championship. So, too, have the Big Game ads with Anheuser-Busch taking up the most time of the night (five minutes and 45 seconds of air time) and brands spending an estimated $382 million on in-game advertising, per Kantar...
Tags: Advertising, New England, Anheuser Busch, The Big Game


MoonPie Followed Up Its Bizarre, Fake Super Bowl Ad Scripts by Actually Filming Them

During last year's Super Bowl, snack brand MoonPie may not have been an official part of the Big Game broadcast, but it was certainly participating in spirit. The Tennessee-based company's Twitter feed spent that night posting completely bonkers scripts for Super Bowl ads it would have made if it had a few million dollars to...
Tags: Advertising, Tennessee, The Big Game


How the Demise of Bud Light’s Bud Knight Came to Be in a Super Bowl Spot for HBO’s Game of Thrones

HBO wanted its 2019 Super Bowl ad for Game of Thrones to deliver storytelling that felt as dramatic and epic as the show itself. With Game of Thrones approaching its final season (premiering April 14) the brand wanted to air something that could truly shock a group of fans who, at this point, are pretty...
Tags: Hbo, Advertising, Bud Light, The Big Game