Posts filtered by tags: The Big Game[x]


 

Michael C. Hall to Star in Skittles’ Tangy and Colorful Broadway Revue

Though actor Michael C. Hall is best known for TV roles like serial killer Dexter and the closeted funeral director David Fisher on Six Feet Under, his career actually began in the theater--notably, in musicals including Cabaret and Chicago. It's a good thing, too, since Hall's latest role will be dancing and singing about Skittles...
Tags: Advertising, Chicago, Hall, Dexter, Michael C Hall, David Fisher, The Big Game


OK, Lil Jon Heads to His Local Diner in Pepsi’s Super Bowl Teaser

Lil Jon likes to serve his soda old school style. PepsiCo has enlisted the Atlanta rapper behind early '00s "crunk" hits like "Turn Down for What" and Usher's "Yeah" for the last entry in its trio of Super Bowl spots, this one promoting the classic soda itself. It follows trailers for ads focused on the...
Tags: Advertising, Atlanta, Pepsico, Pepsi, Lil Jon, The Big Game


Luke Wilson Gets Uncomfortably Close in Colgate’s Super Bowl Ad

Get ready to up close and personal with Luke Wilson's smile--and his mouth--in Colgate's ad for the Super Bowl LIII. The 30-second spot which will air during the second commercial break of the third quarter, shows Luke Wilson touting all the benefits about Colgate Total. In the ad, Wilson says he's a "close talker," which...
Tags: Advertising, Luke Wilson, Wilson, Colgate, The Big Game


Verizon Will Thank First Responders for Saving 12 NFL Stars in Its Super Bowl Spot

After sitting out the Super Bowl since 2011, Verizon rejoined the game last year with an emotional campaign thanking first responders. The brand will once again tap that theme, showcasing the stories of NFL players and first responders in its "The Team That Wouldn't be Here" campaign. Verizon worked with agency McCann and director Peter...
Tags: Verizon, Advertising, NFL, McCann, The Big Game


Watch a Depressed Alexa Knockoff Star in Pringles’ Upcoming Super Bowl Ad

In advance of Super Bowl LIII, Pringles has released three teaser videos of the spot it plans to air in the second quarter of the game. The ad will star an Alexa-like personal digital assistant that is heartbroken over the fact that it cannot taste Pringles. Like last year's effort (Pringles' first commercial foray into...
Tags: General, Advertising, Alexa, The Big Game, Alexa Knockoff Star


Hear the Backstreet Boys Collaborate With Chance the Rapper in Doritos’ Super Bowl Teaser

If you've ever dreamed of hearing Chance the Rapper collaborate with a boy band, well your wish will soon be granted thanks to your friends at Doritos. On Wednesday, Doritos shared that it would be putting Chance the Rapper in its 2019 Super Bowl ad, but the news got even spicier today with the addition...
Tags: Advertising, The Big Game, Doritos On Wednesday Doritos


Michael Bublé Is Convinced Pepsi’s Bubly Is Misspelled in Super Bowl Teaser

Michael Bubl? will star in Bubly's 30-second Super Bowl spot--a first for the brand and for the actor and singer. Creative shop Goodby, Silverstein & Partners produced the spot, "Can I have a bubl??," will appear during the third quarter of the game. In a teaser for the ad, Bubl? is certain Bubly cans are...
Tags: Advertising, Pepsi, Michael Buble, Michael Bubl, Goodby Silverstein Partners, The Big Game, Bubly


Ludacris Will Star in Mercedes-Benz’s Super Bowl Spot

It seems that not all celebrities will be sitting out of the Big Game this year. Grammy Award winning musician and actor Ludacris (who is an Atlanta native) is set to star in Mercedes-Benz's fifth Super Bowl ad. The rapper is known for being a Mercedes-Benz owner, making him the perfect fit for the brand's...
Tags: Advertising, Atlanta, Mercedes Benz, The Big Game, Ludacris Will Star


Expense Management Platform Expensify Has Never Had a TV Ad. That Will Change in the Super Bowl

Expensify, the aptly named expense management platform, has never had a television spot--that's about to change when the company debuts its first ad during the Super Bowl on Feb. 3. The 30-second spot, from creative shop JohnXHannes New York, will appear during the second quarter of the Big Game. While the company declined to provide...
Tags: Advertising, The Big Game, JohnXHannes New York


Doritos’ Super Bowl Spot Will Feature Chance the Rapper

The PepsiCo-owned chip brand Doritos is returning to the Superbowl in 2019, with a spot that will feature musician Chance the Rapper. The brand teased its partnership with the rapper in a tweet this morning: Our prediction for the big game? There's a chance things are gonna get hot. Stay tuned 02.03.19 #NowItsHot pic.twitter.com/ITkG5RAmGi --...
Tags: General, Advertising, Pepsico, The Big Game


If Your Team Wins the Super Bowl, Hotels.com Will Give You a Room to Make a Baby

In recent years, the NFL has celebrated a poignant Super Bowl stat--that the birth rate in winning cities goes up nine months after the game--in its spots for the game. Hotels.com is taking a more direct approach to this trend for Super Bowl 53: The company is offering free hotel rooms to 53 fans of...
Tags: Advertising, NFL, The Big Game


Planters Is Advertising in the Super Bowl for the First Time in Over a Decade

Planters peanuts are a ubiquitous presence on grocery store shelves, but for the past 11 years, they haven 't been seen in a Super Bowl ad. That's all set to change in 2019. Planters confirmed to Adweek that it will be advertising in the Big Game this year. This year's ad is 30 seconds long...
Tags: General, Advertising, Adweek, The Big Game


Olay’s First Super Bowl Spot Aims to Empower Women in a Place That Often Disregards Them

Women make up a sizable chunk--nearly half--of the NFL's fanbase. But looking at the advertisements that typically run during the Super Bowl, you'd never know it. To counter that number, which Stephanie Robertson, brand director for Olay, calls an "astounding statistic," Olay is making a major marketing move. The skincare brand, which is under the...
Tags: Advertising, NFL, The Big Game, Olay, Stephanie Robertson


Bumble Confirms First Super Bowl Ad Starring Its New Global Advisor Serena Williams

After recently unveiling a campaign with newest global advisor Serena Williams called "The Ball Is in Her Court," Bumble has revealed that the first spot in the campaign will debut during the first half of the Super Bowl, which will mark the five-year-old company's first appearance in the Big Game. The brand would not confirm...
Tags: Advertising, Serena Williams, The Big Game


Jason Bateman’s Dry, Witty Humor Will Star in Hyundai’s Super Bowl Ad

Hyundai has announced that Ozark and Arrested Development star Jason Bateman will front its 60-second Super Bowl ad. Running in the first quarter of the NFL's title game in Atlanta, the commercial will focus on the Hyundai Shopper Assurance program, defined by the brand as a "frictionless, efficient and transparent experience." Innocean is leading the...
Tags: Advertising, NFL, Atlanta, Hyundai, Jason Bateman, The Big Game, Hyundai Shopper Assurance


Skittles’ Big Play on Super Bowl Sunday Will Be … an Actual Play

Until recently, the toughest Broadway theater ticket to come by was Hamilton, the 2015 hip-hop musical celebrating the travails and triumphs of founding father Alexander Hamilton. These days, 300 bucks can land you a seat somewhere in the second mezzanine, and the frantic rush for tickets is over. So what's New York's next hot ticket...
Tags: New York, Advertising, Broadway, Hamilton, Alexander Hamilton, The Big Game


18 Super Bowl Ads That Inspired the Creative Industry to Step Up Its Game

An objective person could watch Super Bowl advertising and plausibly think: "Yeah, that's a good ad." Of course, in the ad agency world, creatives tend to be a little more critical, picking little things out that illustrate the difference between a good Super Bowl ad and a great one. Adweek asked a wide range of...
Tags: Advertising, Adweek, Creative Industry, The Big Game


Turkish Airlines Returns to the Super Bowl With a 30-Second Spot

Turkish Airlines will once again have a spot in the Super Bowl. The airline will have a 30-second spot in the first quarter of the game, which will air on CBS next month. "As the first Turkish brand to advertise during this sporting event watched from every corner of the globe, Turkish Airlines has delighted...
Tags: Advertising, Cbs, Turkish Airlines, The Big Game


Super Bowl LIII Is ‘Over 90% Sold’ With 3 Weeks to Go, CBS Says

CBS ad sales chief Jo Ann Ross and her team began selling ads for Super Bowl LIII as soon as Super Bowl LII ended last year. Now, with just over three weeks left before the Big Game, Super Bowl inventory is "over 90 percent sold," she said today. Additionally, the title sponsors have been secured...
Tags: Advertising, Cbs, The Big Game, Jo Ann Ross


Kraft-Heinz Is Pushing Its Frozen Food Brand During the Super Bowl With an ‘Edgy’ Campaign

Devour, Kraft-Heinz's frozen food brand, will make its Super Bowl debut this year with a 30-second spot in the third quarter of the game. David Miami is handling creative for the ad, which will have a "bold" and "edgy" approach for the category, explained Katy Marshall, marketing and sales lead for Springboard brands at Kraft...
Tags: Advertising, Kraft Heinz, The Big Game, David Miami, Katy Marshall, Devour Kraft Heinz


Persil Returns for Its Fourth Consecutive Super Bowl

Persil ProClean is returning to pro football's biggest night for the fourth consecutive year. The detergent brand will bring back The Professional, a pitchman who wants to help you clean your clothing, to the Super Bowl on Feb. 3 on CBS. A brand spokesperson confirmed to Adweek that it is returning to the Big Game...
Tags: Advertising, Cbs, Adweek, The Big Game


Anheuser-Busch’s Biggest Super Bowl Push Ever: 5 Brands, 7 Products and More Than 5 Minutes of Airtime

Anheuser-Busch is planning its largest Super Bowl lineup ever this year. The company will tout five brands and seven products during the Big Game with a massive media buy of five-and-a-half minutes of airtime. The beer giant will feature Budweiser, Bud Light, Michelob Ultra, Stella and SpikedSeltzer during eight commercials--four 45-second spots, three 30-second spots...
Tags: Advertising, Anheuser Busch, The Big Game, Budweiser Bud Light Michelob Ultra Stella


Instagram Has Seen a Steady Rise in Engagement With Super Bowl Posts from Brands (Infographic)

Following the pattern that emerged during the holiday season, brands have been turning their attention toward Instagram and away from parent company Facebook when crafting their social strategies for the Super Bowl, according to social marketing firm Unmetric. Unmetric CEO Lux Narayan said, "While Facebook remains the most preferred social network for posting, its popularity...
Tags: Facebook, Instagram, Advertising, The Big Game, Social Pro Daily, Unmetric Unmetric CEO Lux Narayan


PepsiCo Is Bringing Pepsi, Bubly and Doritos to the Super Bowl

Three brands under the PepsiCo umbrella will be making appearances in the Super Bowl this year, Adweek confirms. Doritos, PepsiCo's one-year-old sparkling water business Bubly and its flagship Pepsi-Cola brand will all have 30-second spots in this year's game. It has not yet been revealed which quarter of the game the respective spots will run...
Tags: Advertising, Pepsico, Adweek, Pepsi Cola, The Big Game, Doritos PepsiCo


Audi Will Showcase Its E-tron Models With an ‘Electric’ 60-Second Super Bowl Spot

Mark off another car brand advertising during the Super Bowl this year. Audi announced today that it will run a 60-second spot during the second quarter of the game, airing on Feb. 3 on CBS. This will be the auto brand's 10th time in the Big Game. The ad, which will once again be created...
Tags: Advertising, Cbs, Audi, The Big Game


Intuit Brand TurboTax Announces Its Return to the Super Bowl

TurboTax has confirmed that it will return to the Super Bowl in 2019. CBS is selling ads for the Feb. 3 broadcast of Super Bowl LIII for just north of $5 million for 30 seconds of air time. At this time, the brand has not shared any details about the ad concept, length or what...
Tags: Advertising, Cbs, Turbotax, The Big Game, Intuit Brand TurboTax


With One Month Until the Super Bowl, CBS Is Quietly Racking Up Robust Big Game Ad Sales

Super Bowl LIII is exactly one month away, and even though CBS has been unusually quiet about its Big Game ad sales this year--now that former chairman and CEO Les Moonves is no longer around to tout his company's progress during earnings calls and other public appearances--the network's haul is expected to be as robust...
Tags: Advertising, Cbs, Les Moonves, The Big Game, Programming & Performance


M&Ms Announces It Will Return to the Super Bowl With a Humorous 30-Second Spot

M&M's is back in the game. The Mars candy brand announced it will run a 30-second spot during the first quarter of the Big Game, held this year on Feb. 3. Fans will see the spot air during the first commercial break. "We're excited to bring M&M'S back to such an iconic stage as the...
Tags: Advertising, Mars, The Big Game


Luke Wilson Will Star in a Comedic Super Bowl Spot for Colgate

Colgate is taking a comedic route this year, as it returns to the Super Bowl after first appearing in 2016. The 30-second national spot will air during the second commercial break of the third quarter. Produced by ad agency Red Fuse and directed by Bryan Buckley, the ad will feature actor Luke Wilson in his...
Tags: Advertising, Luke Wilson, Colgate, The Big Game, Bryan Buckley, Luke Wilson Will Star


Pringles Is Betting on That “Flavor Stacking” Thing Again for Super Bowl LIII

Among the many marvels of modern food science is the ability to make potato chips taste like all sorts of things that aren't potato chips: pizza, pickles, even cheeseburgers. In the case of Pringles--the chips whose hyperbolic paraboloid shape allows them to be stacked--such an innovation has led to the concomitant marvel of "flavor stacking,"...
Tags: General, Advertising, The Big Game