10 secret Instagram and Facebook features most agents miss

Facebook and Instagram are two of the most popular and effective platforms for brand-building, promoting listings and generating leads. Did you know there are hidden features agents don't know about? Here are some of our favorite little-known gems.
Tags: Agent, Back To Basics, Columns, Marketing, Select, Service, Teams, Facebook, Instagram, Katie Lance, Theme-month-202104

WATCH: Back To Basics 101 — Don’t forget who you work for

Realtor, trainer and consultant with Doorbell Real Estate in Tennessee, Laura Fangman shares her top tip for reaching potential clients.
Tags: Agent, Back To Basics, Brokerage, Lifestyle, Service, Video, Back To Basics 101, Handwritten Note, Nurturing Relationships, Real Estate Agent, Relationship Building, Relationships, Theme-month-202104

9 listing presentation mistakes you can’t afford to make

Today’s tight inventory environment means that agents can’t afford not to win a listing. Here are nine mistakes agents commonly make and how to avoid them.
Tags: Marketing, Communication, Service, Confidence, Radio, Teams, Agent, Cma, Sellers, Online Presence, Select, Listing Presentation, Listing Agent, Back To Basics, Comparable Market Analysis, Seller Confidence

How authentic leadership fosters an attractive culture

The strongest influence on an organization’s culture will unquestionably be the leader’s motives, intent, character, style, personality and passion. Here's why it's important to foster a first-rate business culture — and how to do it.
Tags: Communication, Service, Radio, Culture, Teams, Agent, Team, Mission, Vision, Hiring, Gratitude, Appreciation, Brian Walker, Organizational Culture, Brokerage, Select

Put branding first! How to build a business that attracts growth

If you want to recruit better talent and more clients who want to with your team, focus on building your master brand first. Here’s how to do that.
Tags: Marketing, Brand, Recruiting, Service, Radio, Teams, Agent, Columns, Branding, Select, Back To Basics, Kris Lindahl, Theme-month-202104, Brand-first Business

WATCH: Back To Basics 101 — Send handwritten notes to homeowners

Founder of ehomes, Micah McNeill-Tyler, shares the threefold benefits of sending handwritten notes to sellers in neighborhoods your buyers like.
Tags: Video, Relationships, Lifestyle, Service, Radio, Agent, Relationship Building, Brokerage, Real Estate Agent, Back To Basics, Handwritten Note, Nurturing Relationships, Theme-month-202104, Back To Basics 101, Micah McNeill Tyler

10 pandemic-tested truths about homebuying

Multiple offers, super-low inventory, skyrocketing values and lots of competition from cash buyers have made the current real estate climate both a blessing and a curse. Through that, a few real estate concepts were put to the test. Here's what lasted.
Tags: Service, Radio, Agent, Location, Columns, Pricing, Condition, Brokerage, Select, Pandemic, Waiver, Back To Basics, House Hunting, Contingencies, Cara Ameer, Virtual showings

3 reasons Instagram isn’t working for you (and what to do)

To effectively increase your brand awareness and position yourself as the go-to authority in your market, watch out for these common Instagram turn-offs and avoid them yourself.
Tags: Instagram, Marketing, Social Media, Service, Radio, Teams, Agent, Lead Generation, Social Media Strategy, Select, Back To Basics, Theme-month-202104, Stefanie Lugo

My top Back to Basics tip? Answer the damn phone

There’s tons of training that addresses diligent follow-up and frequent outreach. What's far more critical in building your business than a speedy reply or dropping someone into a system that will pound out messages to a contact database? Answering the phone.
Tags: Opinion, Phone, Service, Radio, Teams, Agent, Columns, Lead Generation, Response, Select, Jay Thompson, Back To Basics, Response Time, Theme-month-202104

WATCH: Back to Basics 101 — Focus on relationship-building

Broker-owner Barbara Betts shares why it’s imperative to build trust with your sphere — those people who already know and like you.
Tags: Video, Relationships, Lifestyle, Service, Radio, Agent, Relationship Building, Brokerage, Select, Real Estate Agent, Barbara Betts, Back To Basics, Nurturing Relationships, Theme-month-202104

Buyer’s remorse is real! 3 tips for avoiding canceled contracts

With home prices across the nation rising sky-high, more buyers are wondering if paying so much is the right thing to do. “Morning after" jitters are causing many to reconsider their purchase. Here’s how to combat getting that post-contract cancelation call from your buyers.
Tags: Opinion, Service, Radio, Teams, Agent, Columns, Select, Back To Basics, Buyer's remorse, Carl Medford, Theme-month-202104

What agents should know about washing machines

Laundry machines come in many sizes and models. Each of them has its pros and cons — as well as space and installation requirements. Here are a few essential things real estate agents should know about washing machines.
Tags: Home Improvement, Service, Radio, Leaks, Agent, Washing Machine, Flood, Brokerage, Select, Back To Basics, Water Damage, Theme-month-202104, Washing machine installation, Water Flood

WATCH: Back to Basics 101 — Take some time off

Founder of Move Over Extroverts Ashley Harwood shares why it’s even more critical to take time away from your business when your crazy busy.
Tags: Video, Lifestyle, Service, Radio, Agent, Brokerage, Select, Real Estate Agent, Back To Basics, Theme-month-202104, Michael Fanning, Ashley Harwood

WATCH: Back to Basics 101 — Own your day

Senior Vice President of Windermere Services Michael Fanning explains why setting yourself up for success at the beginning of the day matters so much in your business.
Tags: Video, Lifestyle, Service, Radio, Agent, Brokerage, Select, Real Estate Agent, Back To Basics, Theme-month-202104, Michael Fanning, Windermere Services Michael Fanning

How to revive dying leads

Being persistent, using the tools that work for you and staying personable are just some of the key moves that agents told Inman help them to bring back leads that have gone cold.
Tags: Generate Leads, Leads, Radio, Agent, Isas, Email Marketing, Compass, Direct Mail, Texts, CRM, Inman, Dan Smith, Coldwell Banker, Personality Types, Select, Katie Day

5 common tech mistakes that could be costing you

From failing to regularly back-up your data to taking product recommendations from the wrong person, here are a few common mistakes you might be making when it comes to the technology that powers your business — and how to fix them.
Tags: Radio, Agent, Password Manager, Select, Back To Basics, Data Backup, Teresa Boardman, Apple Products, Theme-month-202104, Tech Basics, Tech Mistakes, Technology Mistakes

What buyers crave: How to find coveted listings in your market

What makes a house really stand out? Curb appeal is one part of the formula, but there are other factors that come into play. Learn about finding and selling desirable homes — and how to make listings more attractive to buyers.
Tags: Home Improvement, Features, Service, Radio, Agent, Curb Appeal, Select, Amenities, Staging, Back To Basics, Multiple Offers, Imran Tariq, Home Features, Theme-month-202104, Desirable Homes

WATCH: Back to Basics 101 — Get back to blogging

Realtor, trainer and consultant with Doorbell Real Estate in Tennessee, Laura Fangman shares her top tip for reaching potential clients.
Tags: Video, Blog, Blogging, Service, Radio, Tennessee, Agent, Conversations, Content Creation, Blog Content, Brokerage, Select, Real Estate Agent, Back To Basics, Doorbell Real Estate, Theme-month-202104

Consumers read 10 reviews first! What’s your review strategy?

Consumers increasingly write, read and follow online web assessments. So, have you accepted reviews as a part of your communication with the market? Here are a few compelling reasons why you should.
Tags: Reviews, Trust, Marketing, Online Reputation, Service, Radio, Agent, Thank You, Negative Reviews, Select, Back To Basics, Positive Reviews, Agent Profiles, Theme-month-202104, Earning Trust

Work smarter! 10 creative ways to reuse and repurpose your evergreen content

Creating fresh and unique content is not easy, and it can be quite time-consuming. Recycling content reduces the effort required; allows you to expand your reach across multiple platforms; and gives consumers, prospects, and search engines what they're looking for.
Tags: Marketing, Blog, Seo, Service, Radio, Agent, Recycling, Columns, Blogger, Homebuying, Evergreen Content, Select, Jay Thompson, Back To Basics, Homeselling, Theme-month-202104

How to master inventory in a hot market

What differentiates a rookie from a top-notch, seasoned pro, you ask? Well, it starts with an in-depth knowledge of the market and a knack for accurately gauging property values. Here's how you can hone that skill and set yourself up for long-term success.
Tags: Video, Opinion, Service, Radio, Teams, Agent, Columns, Inventory, Brokerage, Select, Back To Basics, Property Values, Sales Price, Bernice Ross, Theme-month-202104, Price Points

How to master the inventory in a hot market

What differentiates a rookie from a top-notch, seasoned pro, you ask? Well, it starts with an in-depth knowledge of the market and a knack for accurately gauging property values. Here's how you can hone that skill and set yourself up for long-term success.
Tags: Video, Opinion, Service, Radio, Teams, Agent, Columns, Inventory, Brokerage, Select, Back To Basics, Property Values, Sales Price, Bernice Ross, Theme-month-202104, Price Points

Forget time-blocking! Focus on these 5 time-management tactics

Time-blocking is standard real estate productivity advice, but here’s the thing: It doesn’t work. Here’s a better approach to time management that’ll help you stick to your priorities and knock out those dollar-producing activities.
Tags: Productivity, Opinion, Time, Lifestyle, Service, Radio, Teams, Agent, Time Management, Agent advice, Select, Back To Basics, Time Blocking, Time Management Strategies, Theme-month-202104, Leslie Hillman Dollinger

WATCH: Back to Basics 101 — Dial to increase your inventory

Senior vice president at Highgarden real estate shares a simple way to get more listings in this heated seller’s market.
Tags: Video, Phone, Service, Radio, Agent, Conversations, Brian Walker, Brokerage, Select, Real Estate Agent, Back To Basics, Highgarden, Pick Up The Phone, Theme-month-202104

8 ways to rank higher on Google — and improve your website traffic

Getting your website to rank on Google is like putting together pieces of a puzzle. All of your efforts across various channels come together to build your website’s authority. Here are few tips to help drum up more traffic for your business.
Tags: Agent, Back to Basics, Brokerage, Marketing, Select, Service, Teams, Blog, Blogging, Building links, Businesses, Content, Content Creation, Google, Kate Hulbert, Rank

3 ways to set buyers expectations during this sizzling-hot spring

By setting expectations early, agents can put their clients in a better position and educate them on the often frustrating marketplace so they can make quick, sound decisions. Here's how.
Tags: Service, Competition, Radio, Teams, Agent, Market, Anthony West, Markets & Economy, Brokerage, Select, Back To Basics, Client Expectations, Multiple Offers, Competitive Market, Theme-month-202104, Low Invetory

4 ways to get a leg up on the competition in the multifamily space

The multifamily space is continuing to evolve, and investors must do the same. In such an environment, it pays to be aggressive when an opportunity emerges — but only while doing the requisite homework within your area of expertise.
Tags: Real Estate, Leadership, Remote Work, Niche, Service, Radio, Agent, Pivot, Remote, Delegating, Markets & Economy, Brokerage, Select, Virtual Tours, Shifting, Multifamily

WATCH: Back to Basics 101 — Have more conversations

Julie Nelson, chief success officer at The Nelson Project, eXp Realty, shares her tried-and-true formula for going back to the basics. For Nelson, it's all about starting conversations on real estate.
Tags: Video, Service, Radio, Agent, Conversations, Nelson, Brokerage, Select, Real Estate Agent, Julie Nelson, Job Description, Back To Basics, Theme-month-202104, The Nelson Project eXp Realty

Clear out the clutter! 3 ways to spring-clean your business

Every spring, we dive into the same tradition — clearing out the old and organizing the new. If you're ready to dust the cobwebs off your business and reorganize your work life for the better, here are a few tips to get you started.
Tags: Habits, Lifestyle, Service, Radio, Workspace, Agent, Database, Organize, Brokerage, Select, Spring cleaning, Back To Basics, Spring Clean, Santiago Arana, Organized workspace, Theme-month-202104

How to deal with unlawful occupants in listings

Rising levels of homelessness have increased the incidents of unlawful access to homes on the market. Here are a few key steps to respond to unauthorized entry and preventative measures to ensure it does not happen in the first place.
Tags: Security, Service, Homelessness, Radio, Property, Teams, Homeless, Agent, Columns, Shelter, Select, Back To Basics, Break-ins, Theme-month-202104