Posts filtered by tags: Thomas McDermott[x]


 

Zoom In On That Zip Code: Get The “billboard Effect” Without The Billboard Cost | By Thomas Mcdermott

Today, we’re talking about…Reach and Frequency in local advertising. The business of visibility. Hotel restaurants and spas face an identical marketing challenge: A lack of street-side visibility. Getting hotel guests to take advantage of great amenities is one thing, but introducing your product to locals who may or may not know your restaurant or spa even exists requires another strategy entirely.
Tags: Travel, Hotel, Thomas McDermott


Need to overhaul your meetings product? There are some people you should talk to | By Thomas McDermott

Before the website and marketing plan, before listing your meeting space on Cvent, before your sales team responds to that first lead, someone, somewhere, decided on the product. The product?
Tags: Travel, Thomas McDermott


Need to overhaul your meetings product? There are some people you should talk to. | By Thomas McDermott

Today, we’re talking about…Improving your meetings and groups product. Product comes first. Before the website and marketing plan, before listing your meeting space on Cvent, before your sales team responds to that first lead, someone, somewhere, decided on the product. The product? That’s what you’re selling to meeting planners. But who decided on what that product includes and how it’s been positioned in the marketplace? When was the last time your meetings product was updated? Get a g...
Tags: Travel, Thomas McDermott, Fort Lauderdale Carlsbad, Bogota Visit Tambourine


So who’s in charge of your OTA strategy these days? | By Thomas McDermott

Like them or not, the OTAs are a crucial part of a hotel’s digital strategy. And that’s not likely to change any time soon. As the market adjusts to recent events, more and more hoteliers are leaning on the OTAs to help them increase bookings.
Tags: Travel, Thomas McDermott


The dirty word in hotel website design | By Thomas McDermott

Today, we’re talking about…How to better use stock photography in your hotel website design. The art of stock photographyFor many hotel marketers, the words stock photography are synonymous with cheesy smiles and terrible lighting. One thing’s for certain, when stock photography is bad, it’s really bad. But the truth is, stock photography is an amazing resource that when artfully curated can do incredible things to bring your brand to life. Example Take a look at the website gallery below...
Tags: Travel, Montana, Thomas McDermott, Fort Lauderdale Carlsbad, Bogota Visit Tambourine


The hotel website you didn’t know you had. | By Thomas McDermott

Today, we’re talking about… Your hotel Google My Business listing. The little box that turned into a website. It started out harmless enough. You remember that little Google My Business listing that connected your hotel to google maps. It’s unrecognizable today. What was once no more than a simple directory listing with a link back to your website is now Google’s central hub for your hotel, aggregating reviews, pricing, even things to do nearby. At six pages, it’s hard not to call it a ...
Tags: Travel, Google, Expedia, Google My Business, Thomas McDermott, Fort Lauderdale Carlsbad, Bogota Visit Tambourine


The forgotten tool of great hospitality marketers | By Thomas McDermott

Today, we’re talking about… The lost art of direct mail.
Tags: Travel, Thomas McDermott


Can Video Answer The Most Important Question In Hotel Marketing? | By Thomas Mcdermott

Today, we’re talking about…How four hotels are leveraging video to tell a better story.  What are you really selling? That’s the single most important question in hotel marketing. Just like Apple doesn’t sell computers and Disney doesn’t sell rides, you don’t sell room nights.  So… what are you really selling?  What’s that one unique aspect about your property that differentiates you from your compset? Or better yet, why would your demographic benefit by choosing your hotel instead of the...
Tags: Travel, Apple, Disney, Santa Monica, Fort Lauderdale, Thomas McDermott, Farmhouse Inn Sonoma Wine Country, Faro Blanco Resort Yacht Club, New York City Carlsbad, Georgia Chateau Elan


The forgotten tool of great hospitality marketers. | By Thomas McDermott

Today, we’re talking about…The lost art of direct mail. The disappearance of direct mail. Over the years, direct mail—the once prized possession of great travel and hospitality marketers—has taken a backseat to hyper-targeted digital advertising. And understandably so, it’s hard not to let limited budgets favor more trackable tools such as digital display and search. But what about surprise and delight?For luxury hotels and resorts looking to leverage their past guest data, few mediums h...
Tags: Travel, Amazon, Gm, Fort Lauderdale, Thomas McDermott, New York City Carlsbad


Can video answer the most important question in hotel marketing? | By Thomas McDermott

Today, we’re talking about…How four hotels are leveraging video to tell a better story. What are you really selling? That’s the single most important question in hotel marketing. Just like Apple doesn’t sell computers and Disney doesn’t sell rides, you don’t sell room nights. So… what are you really selling? What’s that one unique aspect about your property that differentiates you from your compset? Or better yet, why would your demographic benefit by choosing your hotel instead of the o...
Tags: Travel, Apple, Disney, Santa Monica, Fort Lauderdale, Elan, Thomas McDermott, Farmhouse Inn Sonoma Wine Country, Faro Blanco Resort Yacht Club, New York City Carlsbad


United States: District Court Grants More Than $17,000 In Damages And Attorney's Fees To Plaintiff Who Obtained Default Judgment In FCRA Action - Troutman Pepper Hamilton Sanders

Judge James Teilborg of the U.S. District Court Judge for the District of Arizona awarded Thomas McDermott over $17,000 in damages and attorney's fees...
Tags: News, United States, Thomas McDermott, FCRA Action Troutman Pepper Hamilton Sanders, James Teilborg


How Good Hotel Marketing Can Give Group Sales A Leg Up | By Thomas McDermott

Your sales team has a very big job. They're on the front lines, rolling out the red carpet for a revolving door of meeting planners. Without a doubt, this hardworking team could use an assist, and skilled marketing - from communications to collateral - is the best, most cost-effective way to deliver the support they need.
Tags: Travel, Thomas McDermott


Don’t Leave These Group Bookings On The Table | By Thomas McDermott

Whether you call them event planners, meeting planners, or corporate meeting planners, they're the ones you want to win over in order to book more group business.
Tags: Travel, Thomas McDermott


The Hotel Marketing Metrics That Lie, A Lot! | By Thomas McDermott

Metrics are like best friends, there to guide you and support your instincts in times of uncertainty. But, like BFFs, metrics can occasionally throw you a curve and - let's be honest — nothing can make your stomach drop faster than a negative stat.
Tags: Travel, Thomas McDermott


DOSM Checklist for 2020 | By Thomas McDermott

Year in and year out, we get the opportunity to help truly world-class DOSMs turbo-charge their marketing programs, and identify new ways to keep existing customers and find new ones, all while handing over fewer of their hard-earned marketing dollars to their OTA "partners." Do we love the challenge? You bet!
Tags: Travel, Thomas McDermott


The Pop-Up Wars: Why Personalization Matters | By Thomas McDermott

The home page is the single most important experience for consumers. It's a sacred space. It's your opportunity to tell your hotel's unique story. Hotel marketing execs call this your UVP (unique value proposition) and communicating it creatively and succinctly is critical.
Tags: Travel, Thomas McDermott


Fool-Proof Your Email Acquisition Strategies | By Thomas McDermott

New hotels face an uphill battle, struggling to go from zero to 60 mph upon opening with little to no brand awareness to help fuel the engine.
Tags: Travel, Thomas McDermott


Turn Need Periods Into Brand-Enhancing Opportunities | By Thomas McDermott

Luxury properties all struggle with a common dilemma: How to create promotions to fill room nights and need periods that don't work against the property's status as a luxury brand?
Tags: Travel, Thomas McDermott


Is Your Hotel Wedding-Worthy? | By Thomas McDermott

When it comes to weddings, we're in an age of unabashed, customized-to-the-last-detail one-upmanship. From offbeat event spaces (think barns, breweries, aquariums, and even Airbnbs) to quirky cocktail hours and artisan culinary options, it can be tricky for hotels to stand out as the ideal spot to say "I do."
Tags: Travel, Thomas McDermott


Mayor’s bike trouble leads to discovery of crude graffiti

HAMMOND, Ind. (AP) — A blown bike tire for the mayor of a northwestern Indiana city ended up leading to the discovery and swift removal of a collection of crude graffiti. The Post-Tribune reports Hammond Mayor Thomas McDermott was riding around Wolf Lake on Tuesday when he got the flat. He started walking to a […]
Tags: News, Indiana, Ap, Hammond Ind, Wolf Lake, Nation & World, Post Tribune, Thomas McDermott