Posts filtered by tags: Thought-leadership[x]


 

How brands can capitalise on the rise of Dark Social

This week, we in partnership with GlobalWebIndex into the growing popularity of dark social channels (private messaging apps, SMS and email) when it comes to sharing content online. Here, GlobalWebIndex’s Strategic Insights Analyst, Olivia Valentine delves into this changing consumer behaviour and how brands can make the most of dark social. There’s no shortage of discussion around the decline of sharing on social media. But it’s not that users are sharing less, they’re just sharing different...
Tags: Thought leadership, Dark Social, Facebook Messenger, Globalwebindex, Messaging Apps, Social Media, Whatsapp


What to Do When Your Internal Communications Goes External

Anything written inside an organization should be treated as if it could quickly go public. Today, the danger is not just that employees can forward materials to external audiences with a simple keystroke. Hackers can also find and release damaging internal correspondence and documents. There has, perhaps, never been a greater premium on the “propriety” aspect of “proprietary information.” So, what are the best ways to lessen the potential negative impacts of your internal communications going e...
Tags: Leadership, Pr, Ucla, Email Privacy, Thought Leadership, Steve Alford, Employee Communications, Internal Communication, Strategies Tactics Ken Scudder


Port of Seattle and Washington state coalesce for sustainable aviation fuels

Port of Seattle Sustainable Aviation Fuel Summit Conference. By Fred Felleman, Port of Seattle Commissioner Special to The Digest Despite our reputation as environmentally progressive and determined protectors of the climate, Washington state has not kept up with its neighbors to the north and south when it comes to a clean fuel standard or supply. We know how to make the fuel. Washington state is home to innovative biofuel production companies. Yet, our manufacturers export their supply to Cal...
Tags: Transportation, Washington, Alaska, House, Epa, Seattle, British Columbia, Thought Leadership, Delta Air Lines, Jay Inslee, International Civil Aviation Organization ICAO, Washington State Legislature, Sea Tac Airport, California Oregon, Clean Fuel Standard, International Maritime Organization IMO


A Conversation With Award-Winning Poet and PRSA Member Megha Pai

During the week, Pittsburgh’s Megha Pai works as an assistant account executive at the agency Havas PR, where she creates social media content, pitches journalists and drafts news releases. But when Sunday rolls around, Pai grabs her notebook, heads to a local coffee shop and writes poems — the likes of which have been published in the Pittsburgh Post-Gazette and earned her a 2017 nomination for Pittsburgh City Paper’s “Best Local Poet.” Pai, who also serves on the board of PRSA’s Pittsburgh Cha...
Tags: Writing, Poetry, Pr, Macbook, Pittsburgh, Thought Leadership, Pai, Pittsburgh Post Gazette, Havas, PRSA, Renata Adler, Dean Essner, Pittsburgh City Paper, Prsa Pittsburgh, Megha Pai, PRSA s Pittsburgh Chapter


Commitment to R&D is the Key

By Debi Durham, Director, Iowa Economic Development Authority Special to The Digest As the nation’s No. 1 producer of ethanol and biodiesel and with country’s second-lowest cost of doing business, Iowa is recognized as a bioprocessing hub. The state successfully blends ample biomass with a business-friendly regulatory environment designed to stimulate the growth and profitability of the private sector. Though these well-known factors alone make Iowa an attractive destination for bio-based busine...
Tags: Iowa, Thought Leadership, Terry Branstad, Des Moines, Iowa State University, University of Iowa, Debi, Iowa Economic Development Authority, Biofuels Digest, BIO World Congress on Industrial Biotechnology, Debi Durham, Iowa Economic Development Authority Special, Siouxland Chamber of Commerce, Center for Industrial Research and Service CIRAS, CIRAS, Iowa Finance Authority Previously


What a Microbe Would Say on Glassdoor

By Mark Warner, PE, Founder, Warner Advisors LLC Special to The Digest In my previous article on Scale-up from the Microbes Perspective, I discussed how the biotechnology commercialization process would be viewed by a microbe. This is a little lighter topic than the engineering subjects I usually write about, but the robust response to the article made me decide to double-down and ponder further. This has me considering what comments a microbe would post on Glassdoor about their start-up company...
Tags: Thought Leadership, Mark Warner, Warner PE Founder Warner Advisors LLC, Warner Advisors, Power Point


Does Your Pitch Pass the 5-Second Skim Test?

As any good real estate agent knows, location is everything. Even the most beautiful homes can seem unappealing if the neighborhood isn’t ideal. Location is just as important in PR pitches. Overall, it takes about 5 seconds to skim a pitch. Therefore, it doesn’t matter how great your story is; if you don’t have the right info in the right location, then your journalist is going to pass. Let’s look at the most valuable slices of real estate in your email pitch: Your subject line should grab atte...
Tags: Media Relations, Atlanta, Pr, Pitch, Thought Leadership, Georgia Tech, Don, Media Training, PR Training, Michael Smart, Media Pitches


Facebook goes private: what does this mean for brands?

Last week, Facebook founder and CEO Mark Zuckerburg publicly announced a new vision of a privacy-focused future for social networking. Here, Strategy Director Caroline Lucas-Garner shares what this move could mean for brands and the platform. Mark Zuckerberg recently announced radical changes in Facebook’s vision and principles, placing greater emphasis on privacy – an area where he readily admits they haven’t built a credible reputation to date. While some of the platforms in Facebook’s arsen...
Tags: Facebook, Mark Zuckerberg, UK, Privacy, Digital, Social Media, Seo, Facebook Groups, Data Privacy, Thought Leadership, Consumer Data, Mark Zuckerburg, Mobbie Nazir, Global Digital, Caroline Lucas Garner


How social media can help launch a new political party

More About Advertising recently published this article by our Research & Insight Director, André van Loon looking at the role social media plays in modern British politics, and how it could help The Independent Group (TIG) position itself on the political stage. They’ve been kind enough to let us reproduce it below. Please note, figures and statistics referenced in this article are correct as of Tuesday 5th March. I remember a time, not long ago, when people used to say that British politics was...
Tags: Politics, Instagram, France, US, Social Media, Seo, Labour, SNP, Donald Trump, UK Politics, Brexit, Churchill, Jeremy Corbyn, Thought Leadership, Trump, Emmanuel Macron


Why brands should target women’s sports leagues

In this post, GlobalWebIndex‘s Strategic Insights Analyst, Olivia Valentine examines how women’s sports fans compare to mainstream sport lovers in terms of online behaviour and content consumption, and what opportunities this offers for brands to get involved. Interest in women’s sports leagues is stepping up. As big names like Visa lead the way for major sponsorship deals – becoming the first ever UEFA sponsor dedicated to women’s football – broadcasters and viewers are becoming increasingly in...
Tags: UK, Sports, Social Media, Seo, Fifa, Icc, Wilfried Zaha, Thought Leadership, Simone Biles, Naomi Osaka, GlobalWebIndex, Andrew Boyers, Dina Asher Smith, Laura Kenny, Sports Marketing, We Are Social Sport


3 Trends for Business Culture and Communications in 2019

In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. “[This] is the year of power to the people,” says Valerie Di Maria, principal of the communications and marketing firm. “Whether you are an impassioned employee or a socially conscious consumer, internal and external audiences are making their voices heard as never before.” For the10company, this influence is directly tied to today’s heightened scrutiny of...
Tags: Google, Instagram, Trends, Company Culture, Pr, Thought Leadership, PRSA, Dean Essner, PR Trends, Trends for Business Culture and Communications, Valerie Di Maria


Green for the Common Man

By Douglas L. Faulkner, “The Cleantech Conservative” & Gerard J. Ostheimer, Ph.D. Special to the Digest           Out of the climate change cacophony, two notes that ring true for us are:  1) No climate fixes can be made without improving the lives of those in distressed rural areas; and, 2) Bio-based fuels and chemicals are needed to spur de-carbonization of the transportation sector. The much publicized “Green New Deal” introduced recently as House Resolution 109 started off on the right foot...
Tags: France, America, United States, North America, Electric, Thought Leadership, International Energy Agency, Aaron Copland, Douglas L Faulkner, Gerard J Ostheimer, Green New Deal


Question of the Month: What Inspires Your Writing?

For each issue, the editors of Strategies & Tactics ask PRSA members a “Question of the Month.” In honor of our “Storytelling & Writing” issue, we posed the following question for February: “What inspires your writing?”   “The writing I produce is driven by the desire to deliver honest, compelling and ethical communications that has value to society. Accuracy and immediacy are the primary inspirational factors for me.” — Edward M. Bury, APR Coordinator of Public Information, Urban Transportati...
Tags: Writing, Pr, Storytelling, Thought Leadership, McLean, Newport Beach Calif, PRSA, Strategiesandtactics, Chicago UIC Chicago, Laarni Rosca Dacanay


A Silver Anvil Campaign to Create a New Generation of Michigan Homeowners

From a data standpoint, “Creating a New Generation of Michigan Homeowners” was a campaign to increase the number of loans by prospective homeowners for the Michigan State Housing Development Authority (MSHDA). But the work was also about trying to reverse a disturbing trend. A recent Urban Institute study shows the homeownership rate of millennials between the ages of 25 and 34 was at 37 percent, approximately 8 percentage points lower than the homeownership rate of Gen Xers and baby boomers at ...
Tags: Facebook, Pr, Michigan, Case studies, Detroit Tigers, Facebook Live, Thought Leadership, Urban Institute, Michigan State Housing Development Authority, Gen Xers, PRSA, Integrated Marketing Communications, Dean Essner, Silver Anvil Awards, Perich Advertising Design, Silver Anvils


How the 2017 Solar Eclipse Created a Silver Anvil Opportunity for Duke Energy

For Duke Energy, the 2017 solar eclipse posed a special opportunity for the electric power holding company headquartered in the Carolinas. The exact center of the eclipse’s path of totality was set to land at the company’s World of Energy facility at Oconee Nuclear Station, a 14,000-square-foot science education hub in Seneca, S.C., and the oldest operational nuclear visitor site in the world. Sensing an ideal moment to leverage both their education center and name (solar power is a major compon...
Tags: Science, Pr, South Carolina, Duke Energy, Thought Leadership, Carolinas, Seneca, PRSA, Dean Essner, Communications Strategy, Silver Anvil Awards, World Of Energy, Silver Anvil, Oconee Nuclear Station, Duke Energy s World of Energy, Chris Rimel


Influencers and endorsement: a legal perspective for brands

Following the publication of the CMA’s recent influencer guidance on endorsements, We Are Social’s General Counsel Darryl Taylor has shared a summary of what marketers need to know. The background Since August 2018, the Competition and Markets Authority (the CMA) has been investigating the extent to which so-called ‘influencers’ (social media personalities, celebrities, bloggers, vloggers etc.) are disclosing the commercial deals behind their social media posts. This is required by relevant UK ...
Tags: UK, Advertising, Marketing, Digital, Social Media, Seo, Competition And Markets Authority, Cma, Influencer Marketing, Thought Leadership, Influencers, Darryl Taylor


Risks in the Climate Finance Markets

By Michael Newman, Chief Operating Officer, Parhelion Underwriting Inc. Special to The Digest Risks often act as barriers to investment and trading in the climate finance market – the systems designed to reduce greenhouse gas emissions such as the Renewable Fuel Standard (RFS), California’s Cap & Trade and Low Carbon Fuel Standard (LCFS) – because Federal and State programs have created areas of uncertainty. The risk of invalidation of credits and the political pressures that threaten to repeal ...
Tags: California, US, Epa, Thought Leadership, UCC, Michael Newman, Lloyds London, Parhelion Underwriting, Quality Assurance Program QAP, Climate Finance Markets, Cap Trade and Low Carbon Fuel Standard LCFS, Climate Finance Market, Parhelion, QAP


The implications of Facebook’s messaging app integration

PRWeek recently published this article by our Strategy Director, Caroline Lucas-Garner looking at the criticism surrounding Facebook’s plans to integrate its three messaging platforms – Instagram, Messenger and WhatsApp; and what the move could mean for users and brands. They’ve been kind enough to let us reproduce it below. Last month’s NYTimes article on the planned integration of Facebook’s three key messaging services created a flurry of interest, from trade and mainstream press. Facebook’s ...
Tags: Facebook, Mark Zuckerberg, Instagram, Social Media, Seo, Data, Whatsapp, Facebook Messenger, Messaging Apps, Thought Leadership, WhatsApp Facebook, Instagram Messenger, Facebook Messenger and Instagram, Caroline Lucas Garner, Groups on Messenger


Renewable Fuels Association: 2019 State of the Industry Address 

By Geoff Cooper President and CEO, Renewable Fuels Association Good Morning! Welcome to the 2019 National Ethanol Conference. Thank you for being here. As you just heard from Neil, I’m the new President and CEO of the Renewable Fuels Association. I was honored and humbled to assume that role in October and I am extremely grateful to the RFA board of directors for giving me that opportunity. And while I am new to this position, I’m not new to the RFA or the ethanol industry. In fact, I’ve known m...
Tags: Texas, Obama, Congress, China, Time, America, European Union, Egypt, Wyoming, Ted Cruz, Iowa, Army, Brazil, Peru, Rangers, Epa


The Real Truth About Teams

I’m from New England, where I guess you could say we know a lot about teams here. Our New England Patriot’s just brought home their sixth Super Bowl championship and our beloved Red Sox are the number one team in the nation. If you truly have a team, then the team wins and loses together. This lesson is one that many companies still haven’t learned. Here’s an example that highlights what I mean. Aramark, recently made the decision not to pay bonuses to thousands of low-level managers, whose job...
Tags: Productivity, Leadership, Teamwork, Teams, Red Sox, New England, Thought Leadership, Philadelphia Inquirer, Aramark, New England Patriot, Real Truth About Teams


How brands can get dark social right

Contagious recently published this article by our Research & Insight Director, André van Loon shedding light on the perplexing world of Dark Social and sharing his wisdom as to how brands can make the most of messaging apps. They’ve been kind enough to let us reproduce it below. Before considering how to get dark social right, it’s worth noting how easy it is to get wrong. The term has been around since journalist Alexis Madrigal coined it in The Atlantic in 2012. Looking at the accuracy of digi...
Tags: Facebook, Digital, Social Media, Seo, Atlantic, Facebook Messenger, Messaging Apps, Thought Leadership, GlobalWebIndex, Alexis Madrigal, Madrigal, RadiumOne, Andre van Loon, Dark Social, Adidas Tango Squads


Consumer Values Drive Demand for the Bioeconomy Specialty Chemicals

By Bogdan Comanita, PhD/MBA, Principal MarketChemica Inc.[1] and member of Lee Enterprises Consulting, Inc. Special to The Digest Abstract VIRIDISOL®, ecoXTRACT® and GreenFlame® are examples of B2B brands launched in 2018 that support the use of new biobased products in large B2C markets. All these B2B brands are in perfect alignment with powerful B2C brands in markets as divers as pharmaceutical, cosmetics and hearth & patio industries. The article concludes that identifying upfront the ultim...
Tags: US, Usda, Thought Leadership, Green Biologics, Academia, GBI, LEC, Kingsford, Bioeconomy, THF, Pennakem, Pennakem LLC, Lee Enterprises Consulting Inc, Green Biologics Inc, Bioeconomy Specialty Chemicals, Bogdan Comanita


‘I Saw a Case Study Unfold’: A 2018 Silver Anvil Finalist Reflects on Entering and Winning

Last year, the San Diego Humane Society (SDHS) earned a Silver Anvil Award for “Yorkie Mania Animal Rescue,” a campaign centered on rescuing nearly 200 neglected Yorkies and raising the public’s awareness of animal hoarding. In anticipation of the Feb. 22 entry deadline for the 2019 Silver Anvil Awards (and the Feb. 8 early submission deadline), we talked with Elizabeth A. Pecsi, APR, Fellow PRSA, the Society’s director of communications, about working on a shoestring budget, capturing the atten...
Tags: Society, Pr, Case studies, Thought Leadership, Elizabeth, PRSA, San Diego Humane Society, Dean Essner, PRSA News, Silver Anvil Awards, SDHS, Silver Anvils, San Diego Humane Society SDHS, Pecsi


Transport bursts onto global decarbonisation map

By Matthew Stone, Managing Director of PRIMA Special to The Digest Transport has long been recognised as the hardest part of the global economy to decarbonise. Sitting outside the remit of schemes such as the EU’s carbon Emissions Trading Scheme, the road sector has traditionally depended on biofuel mandates to reduce its carbon footprint in Europe and North America. Since these schemes were launched at meaningful levels of renewable consumption in Europe and the US more than a decade ago demand...
Tags: Europe, California, Oregon, Africa, US, Eu, Canada, European Commission, North America, Thought Leadership, Prima, Matthew Stone, Americas Asia, Digest Transport, US West Coast Californian


Unpacking the Lifespan of 2018’s Breaking News Cycles

In studying the life cycle of breaking news items through Google search data, Google Trends, Axios and data visualization firm Schema determined that the biggest moments of 2018 — which ranged from the government shutdown to the Thailand cave rescue — maintained the public’s attention for an average of seven days. “Due to its volume, search interest can be a good proxy for the public’s interests,” writes Axios. “Knowing which events persist in public memory and which ones fade away can give us g...
Tags: Google, Google Search, Journalism, Pr, Thailand, Thought Leadership, PRSA, Dean Essner, Larry Nassar, News Cycle


What marketers can learn about taking a stand from Gillette

AdWeek recently published this article by our UK CEO, Jim Coleman sharing his views on Gillette’s “We Believe: The Best Men Can Be” ad and the subject of toxic masculinity in marketing, which we covered extensively in our 2019 Think Forward report. They’ve been kind enough to let us reproduce it below. You’ve no doubt already seen the furor around Gillette’s “We Believe: The Best Men Can Be” spot. Just a day into its release, and it’s attracted huge amounts of praise and criticism for its focus ...
Tags: UK, Advertising, Marketing, Social Media, Seo, Diversity, Adweek, Gillette, Thought Leadership, Jim Coleman, New Masculinity, Braving the Backlash, ThinkForward2019


How travel brands can get more from social media

In this post, GlobalWebIndex‘s Strategic Insights Analyst, Olivia Valentine investigates the way social media impacts consumer choices when it comes to booking holidays, and how travel brands can make the most of their social media presence to engage audiences online. With millions of holiday-goers willing to share holiday snaps and travel experiences online, social media has become a holiday browsing hotspot and commentary hive to inspire travellers globally. With around 8 in 10 social media vi...
Tags: Travel, Facebook, UK, Instagram, Digital, Social Media, Seo, Whatsapp, Tripadvisor, Ugc, Thought Leadership, Travel Marketing, GlobalWebIndex, Dark Social


3 Things Communicators Can Learn From UCLA Gymnast Katelyn Ohashi

This is an edited version of a post that first appeared on Clairemont Communications. On Jan. 12, UCLA gymnast Katelyn Ohashi became a viral sensation after performing a enthusiastic routine that earned a perfect score at the Collegiate Challenge. But the strong internet response wasn’t only because of Ohashi’s flawless moves; it was also due to the palpable joy she and her teammates displayed during the performance, which has now been streamed on YouTube over 26 million times. Though public rel...
Tags: Youtube, America, Pr, Ucla, Thought Leadership, Personal Brand, Personal Branding, Ohashi, Katelyn Ohashi, Alex Davis Isaac


Social media and a second referendum

Brexit and the surrounding issues are unsurprisingly sparking huge amounts of conversation on social media. Here, our Research & Insight Director, Andre van Loon and Senior Creative Technologist, Sam Cox, examine one aspect of this, in the first of a series of Brexit-focused posts. It’s been just over a month since the British Government first decided to delay a parliamentary vote on its Brexit deal (10 Dec). Since then, we’ve witnessed PM Theresa May travel to The Hague, Berlin and Brussels fo...
Tags: Politics, London, Social Media, Seo, Eu, Bbc, Theresa May, Northern Ireland, Belgium, Brussels, Labour Party, Brexit, Thought Leadership, Scotland Wales, Netherlands Germany, Social listening


World Energy and Valero Lead Rebound in Biofuels M&A: 2018 Review

by Bruce Comer, Founder and Managing Director, Ocean Park Special to The Digest Convergence reigns as the North American biofuels industry witnesses a resurgence in mergers and acquisitions, including exceptionally large deals Merger and acquisition (M&A) activity in biofuels picked up considerably in 2018 after a slowdown in 2017, and by historic standards, the deals grew considerably in size. A total of 12 M&A transactions in the North American biofuels industry closed during 2018. In ethanol...
Tags: Texas, Indonesia, California, US, Argentina, Michigan, Epa, DuPont, Btc, 3m, Thought Leadership, Noble Group, Ineos, Delek, Paramount California, Iowa State University