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Fitness influencers have seen a surge in sales of direct-to-consumer workout services, as brand deals slump amid the coronavirus pandemic

As more people seek at-home workout alternatives amid the coronavirus pandemic, fitness influencers on Instagram and YouTube have seen a spike in engagement and in direct-to-consumer sales.  These membership-based programs don't require fancy equipment and are offered in the form of an app or virtual program online. Business Insider spoke to some top fitness influencers on how their businesses have been impacted by the coronavirus pandemic.   Click here for more BI Prime stories. Fitness infl...
Tags: Instagram, Greece, Rihanna, New York City, Trends, Ken Burns, Ryan, Katie, Pearce, Dunlop, Fenty Beauty, Tobi Pearce, Ryan Dunlop, Katie Dunlop, Hanna Coleman, Instagram Coleman


Some fitness influencers say a surge in sales of direct-to-consumer workout services has protected their incomes, as brand deals slump amid the coronavirus pandemic

As more people seek at-home workout alternatives amid the coronavirus pandemic, fitness influencers on Instagram and YouTube have seen a spike in engagement and in direct-to-consumer sales.  These membership-based programs don't require fancy equipment and are offered in the form of an app or virtual program online. Business Insider spoke to some top fitness influencers on how their businesses have been impacted by the coronavirus pandemic.   Click here for more BI Prime stories. Fitness infl...
Tags: Instagram, Greece, Rihanna, New York City, Trends, Ken Burns, Ryan, Katie, Pearce, Dunlop, Fenty Beauty, Tobi Pearce, Ryan Dunlop, Katie Dunlop, Hanna Coleman, Instagram Coleman


Kayla Itsines’ Sweat app will rake in $77 million this year

In earlier years, fitness gurus would market their programs for getting in shape on VHS tapes and, later, DVDs. These days, it’s an app business. At Apple’s Worldwide Developer Conference this week in San Jose, the company brought in one of the fitness app industry’s superstars, Kayla Itsines, co-creator of the BBG (Bikini Body Guides) and the Sweat app – which will pull in $77 million USD this year – to lead a morning workout for around 200 conference attendees. For Apple, Kayla’s brand represe...
Tags: Travel, Apple, Mobile, Apps, Fitness, Australia, San Jose, Wwdc, Sweat, BBG, Kayla, Tobi, Kayla Itsines, Worldwide Developer Conference, Apple Kayla, Tobi Pearce