Posts filtered by tags: Toprank Marketing[x]


 

How to Intertwine Online & Offline Tactics to Cultivate B2B Influencer Relationships

Effective B2B influencer marketing is rooted in brands developing and nurturing relationships —relationships with individuals who have the relevant topical expertise, reach, and resonance to align with the goals of the brand. Of course, those relationships are often cultivated in the digital realm via social media, email, and audio or video conferencing. And that's OK. We've all gone digital. But there’s simply no replacement for face-to-face communication—and B2B marketers may have ...
Tags: Seo, B2b Marketing, Influencer Marketing, Sap, Online Marketing, Toprank Marketing, Gertrude, Host, Ann Handley, Lee Odden, MarketingProfs B2B Forum, Eric Kavanagh, Bloor Group, Max Wessel


7 Top B2B Influencer Marketing Trends for 2020

While there are some who think the expression "influencer" is an expired term, the role of influence on B2B buying decisions is irrefutable. According to the World Federation of Advertisers, 65% of multinational brands will increase influencer marketing spending in the next 12 months and there's good reason for increased confidence: The 2019 Content Preferences Survey from DGR reports 95% of respondents favor credible content from industry influencers as a top preference, a 30% increase compa...
Tags: Youtube, Seo, Linkedin, B2b Marketing, Influencer Marketing, Sap, Toprank Marketing, B2b Influencer Marketing, Ashley, DGR, World Federation of Advertisers, Influencer Marketing Trends, Allen Gannett, Seth Bridges, B2b Marketing Trends, Martech Influencer


Content Curation Inspiration: Types, Examples, & Use Cases for B2B Marketers

If you create and share content, curation is part of your B2B marketing strategy. From seasoning a blog post with key third-party statistics to sharing an interesting article from an industry publication or influencer across your social channels, you’re curating. But content curation has a place beyond adding an insight or two to your content. With large volumes of information available today and short attention spans, curation allows content marketers to create more convenient,...
Tags: Instagram, Seo, B2b Marketing, Content Marketing, Salesforce, NICK, Sap, Content Curation, Toprank Marketing, ERM, Lee Odden, EHS, B2b Content Marketing, Nick Nelson, Antea Group, Digitalist Magazine


Trust Factors: The (In)Credible Impact of B2B Influencer Marketing

Trust is a currency. It’s arguably the most valuable currency in today’s B2B marketing environment. And much like real money, it needs to be earned; the risks of attempting to counterfeit trust are grave. In the first installment of our Trust Factor series, we discussed how creating best-answer content serves a long-term trust-building strategy . Today we’ll examine the ways in which partnering with influencers can provide a dramatic boost to your brand’s credibility and authority in t...
Tags: Instagram, Seo, B2b Marketing, Cisco, Influencer Marketing, Sap, Toprank Marketing, Ashley, Lee Odden, Prophix, Linda Hamilton, Influencer Marketing Hub, Chris Paine, Trust in Marketing, Trust Factors, trust in B2B marketing


B2B Social Media Shakeup: 4 Developments That Have Caught Our Eye

Following scandal, criticism, and calls for more privacy and relevancy, social media giants are working hard to recapture their original allure as safe communities and conversation destinations. And while platforms are ardently focused on heightening the everyday user’s experience, the movements we’ve seen so far in 2019 signals that B2B brands will still have some things to look forward to. This is a teeny sampling of the social media headlines we saw in the first quarter of 2019 a...
Tags: Facebook, Mark Zuckerberg, Twitter, Instagram, Social Media, Seo, Linkedin, B2b Marketing, Facebook Messenger, Facebook Groups, Jack Dorsey, NICK, Chris Anderson, Dorsey, Toprank Marketing, San Jose CA


Less Is More: Time to Cut Content Bloat & Create Content Connections

When it comes to the craft of writing, my favorite luminary is the late William Zinsser. His book, On Writing Well , is — in my opinion — the definitive work covering its stated subject. On Writing Well is an essential read for anyone who wants to elevate their prose. Zinsser’s primary focal area is word economy. “Look for the clutter in your writing and prune it ruthlessly,” he implores. “Be grateful for everything you can throw away. Reexamine each sentence you put on paper. Is eve...
Tags: Seo, Linkedin, B2b Marketing, Content Marketing, Ncaa, Jeff Bezos, Cmi, Toprank Marketing, Charlotte, William Zinsser, Buzzsumo, Rand Fishkin, Ann Handley, Julia McCoy, Brian Dean, Handley


How to Promote Your B2B Podcast

Over 1/4th of the entire population of the United States listens to podcasts at least monthly. That's over 81 million people. What's more, the most avid listeners log six and a half hours a week of listening time. Eighty percent finish every episode in its entirety. There's enormous potential here for engaging an audience. Think about how long someone might stick with a 1,000 word blog post (like this one). Five minutes? Ten? But they might listen to a 25-30 minute podcast on the s...
Tags: Apple, Google, Podcasts, Seo, B2b Marketing, Content Marketing, Cta, United States, Dell, 3m, Online Marketing, Toprank Marketing, Mark Schaefer, Douglas Karr, Dell Luminaries


6 Ways to Bring More Boom! & Less Boring to Your B2B

Is your B2B marketing on the boring side? Here’s how you can ignite a powder-keg of inspiration and burst forth with new content marketing energy to bring more boom and less boring to future B2B marketing efforts. We have six boom-including content marketing antidotes to replace the status quo with inspiration, joy, laughter, energy, enchantment and other powerful marketing elixirs that can help you create relevant, informative, and — above all — memorable content. #1 — Get An Inspiration In...
Tags: Seo, Linkedin, B2b Marketing, Mark Twain, Toprank Marketing, Guy Kawasaki, Joy, Thich Nhat Hanh, Buddhist, Lee, Marie Kondo, Lee Odden, Nick Nelson, Social Media Marketing Influencers, Anne Leuman, Joshua Nite


The B2B Content Marketing Derby: When & Where to Place Strategic Bets

The Kentucky Derby has long been referred to as the fastest and most exciting two minutes in sports. And when it comes to your B2B content marketing efforts, getting your audience to sit on the edge of their seats, glued to your content for two whole minutes can be a major feat. To generate Kentucky-Derby-like attention for your B2B brand, your content marketing strategy needs to leverage the right tactical mix for your audience, industry, product mix, and objectives. However, over the las...
Tags: Google, Amazon, Hollywood, Instagram, Seo, B2b Marketing, Content Marketing, Cisco, United States, Kentucky Derby, Toprank Marketing, Lee Odden, Vidyard, Tim Washer, B2b Content Marketing, YouTube Netflix Hulu


Top Takeaways from LinkedIn’s New ‘Enlightened Tech Buyer’ Report

Technology is one of the fastest-growing B2B sectors , for reasons that are self-evident. As new solutions and innovations continue to enhance the way businesses operate across every industry, every key department has increasing tech needs and buying power these days. The folks at LinkedIn* recently released a 2019 global report, The Enlightened Tech Buyer: Powering Customer Decisions from Acquisition to Renewal , and it merits attention from marketers of all stripes. As the “enlig...
Tags: Seo, Linkedin, B2b Marketing, Toprank Marketing, B2b Buyers, B2B tech purchasing, B2b Technology Marketing, Tech Buying Committees, Buyers Want Partners Not Sellers Above


10 Inspiring Examples of B2B Influencer Marketing in Action

While Instagram influencer marketing is expected to hit $8 billion in spend by 2020, the growth trajectory of influencer marketing is not limited to consumer brands. B2B companies are also realizing the value of collaborating with influential experts for marketing purposes and count the practice as one of the top 4 tactics planned for 2019, according to a study by Spiceworks of B2B tech marketers in North America and Europe. Many B2B brands are considering engaging influencers for marketing ...
Tags: Europe, Seo, B2b Marketing, Dell, North America, Influencer Marketing, 3m, Sap, Altimeter Group, Penny, Toprank Marketing, Digital Innovation, B2b Influencer Marketing, Mark Schaefer, Leonardo, Content Marketing Institute


Inspiring Examples of B2B Influencer Marketing in Action

While Instagram influencer marketing is expected to hit $8 billion in spend by 2020, the growth trajectory of influencer marketing is not limited to consumer brands. B2B companies are also realizing the value of collaborating with influential experts for marketing purposes and count the practice as one of the top 4 tactics planned for 2019, according to a study by Spiceworks of B2B tech marketers in North America and Europe. Many B2B brands are considering engaging influencers for marketing ...
Tags: Europe, Seo, B2b Marketing, Dell, North America, Influencer Marketing, 3m, Sap, Altimeter Group, Penny, Toprank Marketing, Digital Innovation, B2b Influencer Marketing, Mark Schaefer, Leonardo, Content Marketing Institute


10 Strategic Tips to Help You Earn More Income from Your Business Online

Today’s businesses have so many opportunities to earn an income online. Whether you use your website, social media or platforms like YouTube, it’s important to have a strategy to help you optimize your revenue. Here are some tips from members of the online small business community to help you do just that. Increase Website Earnings through Ads Some businesses see their website simply as a tool. But your site can actually be a major source of income for your business. Ezoic recently shared thi...
Tags: Facebook, Sales, Startup, Toprank Marketing, Julia McCoy, Himanshu Jain, Anita Campbell, Rachel Strella, Strella Social Media, Nick Nelson, Richard Franklin, Cody Slingerland, Power Omnichannel Marketing Efforts, Diana Adjadj, Refine Your Amazon Advertising Strategy Amazon, Convert Social Media Followers


Everything Old Is New Again: Why & How to Refresh B2B Content

Content creation —it’s the linchpin of our B2B content marketing strategies. And have upped their investment in content creation over the past year—more than any other spending area. Without a steady cadence of fresh, quality content we can’t proactively adapt to our audience’s changing needs nor consistently reach, inform, engage, entertain, or inspire action within them. And for most content marketers, this effort is often grounded in creating net-new content. But freshness is the ey...
Tags: Google, Seo, Linkedin, B2b Marketing, Content Marketing, Alexa, Toprank Marketing, Content Optimization, Moz, Jeff Baker, Content Refreshing, refreshing B2B Content, Quartz Mobile, Driver Seat Refreshing


Trust Factors: How Best Answer Content Fuels Brand Credibility

Page one. Answer box. The top result. In the minds of marketers, these prime destinations have largely been associated with SEO success. From the days of keyword-stuffing and algorithmic alignment to more nuanced modern approaches accounting for semantic voice commands , influencer integration , and search intent , edging competitors on that SERP has been a key source of aspiration. As it should be: heightened visibility on Google makes a big difference in terms of driving tr...
Tags: Google, Seo, B2b Marketing, Ppc, San Diego, Toprank Marketing, Brian Dean of Backlinko, Neil Patel, Dean, Lee Odden, SERP, EHS, Social Media Marketing World, Antea Group, Brody Dorland, Trust in Marketing


LinkedIn’s List of 24 B2B Marketers You Need to Know

In honor of it's fifth anniversary, LinkedIn has released a revamped edition of The Sophisticated Marketer's Guide to LinkedIn. The eBook features a powerful array of digital marketing smarties, each who shared their insights and practical advice on how to get the most out of LinkedIn—from optimizing your profile to expanding your network.  The TopRank Marketing team was privileged to work with LinkedIn team to identify, engage, and gather fresh insights from these brightest marketing minds. ...
Tags: Social Media, Seo, Linkedin, B2b Marketing, Online Marketing, Robert Rose, Toprank Marketing, Michael Brenner, Allen, Ann Handley, Andrew Davis, Lee Odden, Jay Baer, Carla Johnson, Doug Kessler, Heidi Bullock


Q1’s a Wrap, B2B Marketers: Where We’ve Been & What’s Next in 2019

We made it, B2B marketers. Spring is finally in the air and Quarter 1 is officially a wrap. Take a moment to bask in your individual, team, and business successes—you earned it. As is tradition, in just a few short months the digital marketing industry has experienced some newsworthy shifts—from a big Google algorithm update in March to a host of new targeting and advertising features across several platforms. To build on the Q1 successes we just celebrated—and take full adv...
Tags: Google, Facebook, Twitter, Social Media, Seo, Linkedin, United States, Slovenia, Edelman, Nielsen, North America, Google Maps, Forrester, Toprank Marketing, Scottsdale, Custom Audiences


Hey Alexa: How Do I Bake Voice Search Into My B2B Marketing Strategy?

Can you imagine if we actually talked to one another the same way we’ve historically talked to search engines? It would make for some awkward interactions. "Minneapolis movie showtimes." "Um... come again?" "Showtimes Captain Marvel 55441." "Are you –" "Movie showtimes cheapest theater arcade games. I'm feeling lucky." "Sir, this is a Wendy's." It’s only fitting I suppose that our adherence to Google’s robotic algorithms has, in turn, made us more robotic. Searchers b...
Tags: Google, Minneapolis, Seo, B2b Marketing, Research, Gartner, Voice Search, Alexa, Toprank Marketing, Wendy, Boston Consulting Group, Tiffani Allen, B2B marketing strategy


Chris Brogan’s Guide to Building a Fast Blogging Framework

Blogging is a part of our origin story here at TopRank Marketing. In fact, we just celebrated the TopRank Marketing Blog’s 15th birthday this past December. But despite our blogging longevity, we’re always refining and optimizing, too. That’s why I attended Chris Brogan’s session on creating a fast blogging framework at Social Media Marketing World 2019. While there, I learned this bestselling author's approach to writing blog content (and had a few laughs along the way). Be Fast The key to...
Tags: Seo, Blogging, Content Creation, Chris, Chris Brogan, Toprank Marketing, TopRank Marketing Blog, Brogan, Social Media Marketing World, Blogging Strategy


Once Upon a Time: Storytelling in Today’s B2B Content Marketing Landscape

Everything—no matter how innocuous or dated—had its use. It was a mantra he lived by. Born in 1946 to an Irish immigrant father and an American mother of French-Canadian descent, his parents’ coming of age was marked by the Great Depression plus decades of war. Unsurprisingly, this meant that his parents, Pat and Stella, were more than practical when it came to purchases and investments. They were intentional. They were frugal. It was “waste not, want not.” And they never threw a...
Tags: Seo, B2b Marketing, Content Marketing, Storytelling, San Diego, Ibm, Stella, Sap, Toprank Marketing, Pat, Ashley Zeckman, Shane, Abe, Social Media Marketing World, B2b Content Marketing, Nick Nelson


Social Media Marketing World 2019: What to Do & Who to See

The average person has 5.54 social media accounts and spends an average of 116 minutes on social media each day. But social media is changing – especially for marketers. From data and privacy concerns to new product launches like live video and 3D photos, the social media marketing landscape is in constant flux. And you need to quickly adopt and adapt if you want to effectively raise brand awareness and engage audiences over social. That’s why you can find us at Social Media ...
Tags: Facebook, Minneapolis, Seo, Customer Service, San Diego, Brian, Ursula, Vitamin D, ANN, Sap, Altimeter Group, Toprank Marketing, Facebook Marketing, Ann Handley, Brian Solis, Mari Smith


The Intersection of SEO & Influencer Marketing: What B2B Marketers Need to Know

Peanut butter and jelly. Milk and cookies. Steak and potatoes. Wine and cheese. Bread and butter. SEO and influencer marketing. via GIPHY All of these exceptional pairings have something special in common: They work together . Now, I know what you’re thinking. And I get it. From red or white to pungent or salty, there are several incredibly important variables to consider when crafting the perfect wine and cheese combo. via GIPHY For real, though. Int...
Tags: Google, Seo, B2b Marketing, Dell, Influencer Marketing, Toprank Marketing, B2b Influencer Marketing, Lee Odden, Search Engine Journal, Josh Nite, B2b Seo, RankBrain Google, Konstanze Alex Head, Seo And Influence


Around the World in 50 Captivating Digital Marketing Statistics

Sit back and join us for a journey through 50 recent digital marketing statistics that combine to tell a captivating tale of change, innovation, and generational preferences in an industry that changes faster than Jules Verne’s Phileas Fogg could ever have envisioned in “Around The World in 80 Days.” via GIPHY Statistics exploring each of the B2B, influencer, content, and social media flavors of marketing combine to tell a captivating and unique story of how digital marketing has evolved...
Tags: Google, Amazon, Facebook, Pinterest, Instagram, Microsoft, Youtube, Boston, Seo, Linkedin, CMO, Atlantic, Facebook Messenger, New York Times, Slovenia, Denmark


10 Expert Tips for Improving Your Existing Marketing Strategies

To be an effective marketer in 2019, you need to improve on the basic strategies you already use. It’s no longer enough to simply have a social media strategy or to send out emails periodically. For tips on stepping up your marketing strategies in 2019 and beyond, here are some tips from members of the online small business community. Pay Attention to These Advertising Trends in 2019 The advertising landscape is changing quickly, especially on platforms like Facebook. If you want your message...
Tags: Facebook, Sales, Toprank Marketing, Don, Social Media Examiner, Andy Betts, Caitlin Burgess, Marketing Tips, Morch, Ivan Widjaya, Jenn Herman, Noobpreneur, This Content Marketing Institute, Voy Media, Kevin Urrutia, Stefan Aarnio


Kelvin Gee Delves Into Key Learnings from Oracle’s Account-Based (Marketing) Initiative

Account-based marketing (ABM) has been a rising trend for B2B brands for roughly a decade. And it’s appeal (and effectiveness when done right) is rooted in thinking differently—in transforming your traditional approach to targeting, engagement, and nurturing to drive results. But for Kelvin Gee , Oracle’s Senior Director of Modern Marketing Business Transformation, and his team, thinking differently has led to piloting an account-based framework. (Notice, “marketing” is missing.) ...
Tags: Seo, B2b Marketing, Kelvin, Oracle, Toprank Marketing, Scottsdale, Marketing PR Conferences, ABM, Account Based Marketing, Account-based, Kelvin Gee Delves Into Key Learnings, Kelvin Gee Oracle, Modern Marketing Business Transformation


Bye-Bye Boring B2B: Lee Odden Shows B2BMX Attendees the Power of Interactive Influencer Content

Quick question, B2B marketers: How many of you wake up feeling like this about your B2B content? via GIPHY Not so much? Hey, it’s OK. You’re a passionate and proud B2B marketer. But finding a way to create exciting, inspiring, infotaining content that connects with your audience is hard work. After all, B2B isn’t innately sexy—it’s booooooring. Oh, and between content overload, changing consumer preferences for personalization, and diminishing audience trust, it’s increasingly...
Tags: Seo, B2b Marketing, Content Marketing, Influencer Marketing, Cmi, Toprank Marketing, Interactive Marketing, Lee, Lee Odden, Marketing PR Conferences, Influencer Content, Interactive Content, SAP Ariba, Interactive Influencer Content, Interactive Voice Assistant


How B2B Marketers Can Win at Search with Best Answer Content

Marketers are engaged in a continuous battle to gain an edge when it comes to SEO, seeking those crucial advantages provided by top visibility where customers are looking. Multiple disciplines from technical SEO to creative content can be leveraged to win the search marketing game. At TopRank Marketing, we believe the best answer to this quandary is… well, to be the Best Answer . To simplify and clarify, it might be helpful to take a step back. In October of 2000, Larry Page laid out h...
Tags: Google, Wikipedia, Seo, B2b Marketing, Ppc, Larry Page, Search Marketing, Sergey Brin, Comscore, Whitespace, Toprank Marketing, Page, Google Search Console, Lee Odden, Ricky Bobby, Arnold Glasow


Why Always-On Is Always Better for Driving B2B Influencer Marketing Success

Show of hands: How many of us brush our teeth at least twice a day? All of us? Great. Now, a follow up question: Why ? The reasons are numerous, right? We care about maintaining our hygiene on a daily basis. We want to keep our smiles bright. We need to defend against offensive bad breath. We want to ensure the long-term health of our teeth, gums, and mouths. And, mostly, we want to successfully avoid pricey and painful dental work now and in the future. via GIPHY The mor...
Tags: Adobe, Seo, Ibm, Dell, Sas, Toprank Marketing, Lee, Lee Odden, SAP Ariba, Konnie, Angela Lipscomb, Influencer Social Enablement, Rani Mani Head, Konnie Alex Head


10 Suggestions for Changing Things Up and Breaking Out of a Small Business Rut

Some business owners feel like they’ve tried everything to grow. But with so many different strategies available, there’s sure to be something you’ve overlooked. Perhaps you have yet to try podcasting or hiring a freelancer. You never know when one seemingly insignificant change can completely transform your business. Here are some tips from members of the online small business community for growing a business. There may even be some you’ve never considered before. Reap the Benefits of Podcast...
Tags: Sales, Toprank Marketing, Ivan Widjaya, Small Business Operations, Nellie Akalp, Ben Mulholland, Lisa Sicard, Joshua Nite, Katherine Mines, Danielle Savin, David Makuyu, Stan Profy, Roger Montii, Recruit Top Talent


For Our Marketing Team, These 7 Super Awesome Commercials Are Big Winners

It’s an absolute phenomenon . According to the sacred laws of modern television, digital, and on-demand viewing, consumers spend a whopping 364 days a year actively avoiding advertising and marketing messages. From strategic bathroom breaks and the embracing of alternative, bingeable entertainment channels to the installation of ad-blockers, consumers want to avoid unsanctioned commercial interruptions—whenever and wherever they’re enjoying content. But when Super Bowl Sunday...
Tags: Google, Hbo, Microsoft, Seo, Content Marketing, Analytics, Super Bowl Ads, Andy Warhol, Margaret Atwood, Annie, Pepsico, Hulu, Burger King, Jeff Bridges, Stella Artois, Casey Neistat