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A new survey of 389 influencers shows how much engagement on Instagram, YouTube, and TikTok has increased in recent weeks

As consumers spend more time online during the coronavirus pandemic, engagement and views on social-media platforms have jumped.  Influencers are seeing dramatic increases in engagement across platforms like Instagram, Pinterest, and TikTok, according to a new survey of 389 digital creators run by the influencer-marketing firm Influence Central. 26% of respondents reported seeing an increase in views and engagement on Instagram, 9% saw an increase on TikTok, and 37% reported a jump on Pinteres...
Tags: Facebook, Instagram, Youtube, Trends, United Nations, Toyota, Ken Burns, Influence Central, JANSPORT, Instagram Pinterest, Instagram YouTube, Linqia, Tubular Labs, Segar, Tiktok, Vickie Segar


7 key lessons for brands that want to run sponsored posts during a crisis without appearing tone deaf, according to an influencer-marketing exec

Brands and influencers are quickly shifting social-media strategies to appropriately connect with consumers during the coronavirus pandemic. Many marketers are turning to influencers for help with talking to consumers authentically and avoiding tone deafness during a global health crisis. Business Insider spoke with the influencer-marketing agency Linqia to learn how the firm was guiding brands and digital creators on how to create sponsored content during a crisis. Here are seven key takeaway...
Tags: Facebook, Youtube, Trends, Weber Shandwick, Village, Toyota, Ken Burns, JANSPORT, YouTube Instagram, Linqia, Tubular Labs, RewardStyle, Schotland, Vickie Segar, Jefferies Edward Jones Evercore ISI, Daniel Schotland Click


7 key lessons for brands that want to run sponsored social-media posts during a crisis without appearing tone deaf, according to an influencer-marketing exec

Brands and influencers are quickly shifting social-media strategies to appropriately connect with consumers during the coronavirus pandemic. Many marketers are turning to influencers for help with talking to consumers authentically and avoiding tone deafness during a global health crisis. Business Insider spoke with the influencer-marketing agency Linqia to learn how the firm was guiding brands and digital creators on how to create sponsored content during a crisis. Here are seven key takeaway...
Tags: Facebook, Youtube, Trends, Weber Shandwick, Village, Toyota, Ken Burns, JANSPORT, YouTube Instagram, Linqia, Tubular Labs, RewardStyle, Schotland, Vickie Segar, Jefferies Edward Jones Evercore ISI, Daniel Schotland Click


An influencer-marketing exec outlines 7 key takeaways for brands that want to run sponsored posts during a crisis without appearing insensitive

Brands and influencers are quickly shifting social-media strategies in order to appropriately connect with consumers during the coronavirus pandemic.  Many marketers are turning to influencers to help them speak to consumers authentically and avoid appearing tone deaf during a global health crisis.  Business Insider spoke to the influencer-marketing agency Linqia to learn how the firm is guiding brands and digital creators on how to create sponsored content during a crisis.  Here are seven key...
Tags: Facebook, Youtube, Trends, Weber Shandwick, Toyota, Tom Cruise, Mariah Carey, JANSPORT, YouTube Instagram, Linqia, Tubular Labs, Schotland, Vickie Segar, Jefferies Edward Jones Evercore ISI, Daniel Schotland Click, World Central Kitchen Influencer


Spain’s Hospitals Are At Their Breaking Point As COVID-19 Cases Mount

MADRID (AP) — Spain overtook China on Monday in confirmed coronavirus infections as the pandemic stretched scores of Spanish hospitals to their breaking point. As confirmed virus deaths in New York surpassed 1,000, President Donald Trump extended stay-at-home recommendations for a month in an abrupt turnaround. With a population of only 47 million people to China’s 1.4 billion, Spain’s tally of infections reached 85,195, an 8% rise from the previous day but down from earlier increases that had r...
Tags: Europe, Japan, New York, News, Australia, China, Russia, Berlin, India, New York City, Africa, West Virginia, Spain, Ap, Rome, Britain




U.S. Infections Top 100,000; L.A. Warns of Surge: Virus Update

(Bloomberg) -- The U.S. became the first country to reach 100,000 coronavirus cases. Italy had its deadliest day with almost 1,000 fatalities. British Prime Minister Boris Johnson and his health secretary tested positive.President Donald Trump ordered General Motors to start making ventilators by invoking a Cold War-era law. Toyota’s idled U.S. manufacturing facilities will make much-needed face shields and masks.New York Mayor Bill de Blasio said new infections will be “astronomical.” Los Angel...
Tags: New York, News, California, France, China, Germany, New York City, America, Los Angeles, General Motors, Spain, Bloomberg, Syria, Britain, New Jersey, Italy


Fighting Coronavirus Isn’t Just for the Domestics

For some reason, Ford and General Motors’ efforts to fill gaps in the medical supply chain have garnered considerable press. This has a way of happening when the President yells at you in public. Tesla and Fiat Chrysler have stepped up to the plate to help out, too, filling a need in a country hit […] The post Fighting Coronavirus Isn’t Just for the Domestics appeared first on The Truth About Cars.
Tags: General Motors, Tesla, Production, Ford, Autos, Toyota, Fiat Chrysler, News Blog, Coronavirus, TMNA


Toyota to make face masks in U.S. to aid coronavirus battle

Toyota Motor Corp's North American unit said on Friday it would produce face shields, ventilators and respirators, as the death toll from the coronavirus exceeds 1,200 in the United States.
Tags: Money, businessNews, Toyota, Toyota Motor Corp


Covid 19 coronavirus: Why marketers need to find 'apocalypse vans' during the lockdown

When David Thomason decided to sell his 1999 Toyota Hiace, he knew he had to be creative.With recent declines in the tourism industry and restrictions of movement in place, competition was going to be fierce with many people vying... [Author: [email protected]]
Tags: Business, Toyota, David Thomason


2020 Honda Pilot vs. 2020 Toyota Highlander

The Honda Pilot and Toyota Highlander are both capable three-row crossovers, but which one is right for you?
Tags: Trends, Toyota, Honda


Work Starts Anew? The Latest on When Autoworkers Head Back

With Ford looking to get pickups rolling off the assembly line again by April 6th, where does its rivals stand? The list is far from complete, and schedules for resuming production are fluid as a 1950s executive’s lunch, but there’s details to share on when certain U.S. autoworkers might be headed back to the factory. […] The post Work Starts Anew? The Latest on When Autoworkers Head Back appeared first on The Truth About Cars.
Tags: Production, Ford, Fca, Autos, Toyota, Fiat Chrysler Automobiles, News Blog, Factory Shutdowns, Coronavirus, 1978 Toyota Corolla Wagon


Major automakers Toyota, Honda, FCA extend factory closures

Toyota, Honda and Fiat Chrysler Automobiles will not reopen North American factories at the end of the month as planned, as the COVID-19 disease spreads and dampens demand for new cars, trucks and SUVs. FCA said Thursday that plants across the U.S. and Canada, as well as headquarters operations and construction projects, are intended to remain closed until April 14, dependent upon the various states’ stay-in-place orders and the readiness of each facility to return to production. FCA’s Mop...
Tags: TC, Europe, Texas, Mexico, Kentucky, China, Alabama, Tech, Indiana, Canada, Automotive, United States, Missouri, Ford, Tennessee, Fca


Leaders Lessons from an Outward Bound Wilderness Instructor

Guest post from Mark Brown: Leaders in the outdoor leadership space are quite familiar with a wilderness ethic and organization called Leave No Trace. Originally a program created by the United States Forest Service in the late 1980s, the organization offers guidelines to people who venture into the wilderness to help reduce their negative impact and preserve it for future generations. LNT has become the gold standard for organizations who operate in America’s backcountry environm...
Tags: Utah, Leadership, Minnesota, America, Toyota, Kaizen, Mark Brown, Naples Florida, United States Forest Service, New York Life, Dan McCarthy, Outward Bound, Western Carolina University, Ted Mathas, Mathas, Outward Bound USA


The best hybrid SUVs for 2020

Hybrid SUVs, once rare, are now easy to find. Our top picks use less fuel than most gas-powered sedans.
Tags: Cars, Trends, Lexus, Toyota, Volvo, SUVs, Phev, Plug Ins


2020 Hyundai Palisade Review: How Hyundai’s New SUV Stacks Up

2020 Hyundai Palisade In Our Opinion: The 2020 Hyundai Palisade is a tough one for us. There was a lot we liked, from the quiet interior to the engine response on the open road. However, we noticed a few things that make it hard for us to justify owning one. Does that mean you should cross it off your list? No! Not by any stretch of the imagination! By all means, take one for a test drive. You may find the things we have a concern with are not deal breakers for you. And if you are a Hyu...
Tags: Apple, Ford, Autos, Detroit Lions, Michigan, Toyota, Honda, Plymouth, Detroit, Hyundai, AAA, Mazda, Zeppelin, Canton, Danielle, Hyundai Motor Co


Leaked: Toyota Product Timeline, Other Juicy Tidbits

Here’s a change of pace: something to look forward to! In this instance, it’s a bevy of Toyota products poised to spring forth after this virus thing shuffles beneath the banner of “bad memory.” The brand that’s shown no shortage of initiative in recent years plans to continue its new product flow, this time focusing […] The post Leaked: Toyota Product Timeline, Other Juicy Tidbits appeared first on The Truth About Cars.
Tags: Lexus, Autos, Toyota, Tacoma, Toyota Tacoma, News Blog, Toyota Tundra, Product Planning, Future Models, Tundra, GR86, Toyota GR86


The coronavirus is upending advertising. Top marketers at Toyota, Burger King, and Hippo reveal how they're changing their ad strategies to keep up.

As the coronavirus spreads across the world, chief marketing officers are scrambling to pull and rework their ad campaigns. CMOs are fearful that consumers will punish them if they appear tone deaf in a time of social distancing and economic uncertainty. The exercise can mean combing through tons of creative and even scrapping ads, even if it means eating the cost. Click here for more BI Prime stories. Toyota was going full speed ahead with a March sales campaign featuring TV ads touting exte...
Tags: Google, UK, America, Trends, CMO, Diamond, Marriott, Toyota, Burger King, Kfc, Mindy Grossman, Arne Sorenson, Anheuser Busch, Gupta, Toyota North America, Fernando Machado


How the coronavirus is rocking advertising, PR, and sports betting

Hello and welcome to the Advertising & Media Insider newsletter, where we spotlight the week's top ad and media stories. First, I'm excited to announce our newest team member, Sean Czarnecki, who will help build out our coverage of the PR industry. He joins us from PR Week so he's a seasoned reporter on the beat and is already off to the races — working from the safety of home, of course. Send him tips here.  Coronavirus is rocking advertising, PR, and media buying So here we are in Week 2 of ...
Tags: Amazon, Rihanna, White House, US, NFL, Trends, Weber Shandwick, Harvey Weinstein, Nba, Toyota, Jameson, Ashley Rodriguez, Instagram YouTube, Patrick Coffee, Fenty Beauty, Sean Czarnecki


Earthrise Hoist Hi-Res Toy Photography Gallery by IAMNOFIRE

IAMNOFIRE keeps on cranking out the first wave of Transformers War For Cybertron figure with his latest shoot focusing on the deluxe class Hoist figure. The green towing machine is looking better than ever in Earthrise and IAMNOFIRE's shots really bring out the best aspects of this figure that originated with Diaclone toys based on the Toyota N30 Hilux 4x4 pickup truck.
Tags: Toys, Toyota, IAMNOFIRE, Earthrise Hoist Hi Res


Toyota 222D | Secret History

Toyota's Group S car looked very much like an MR2. In fact, it was a 600hp 'Black Beast'
Tags: Toyota


Toyota is facing an Olympic-size nail-biter

With the 2020 games in doubt the Japanese automaker stands to lose big.  
Tags: Advertising, Toyota


Here are the 18 top public relations experts CEOs scramble to hire in a crisis

Companies and high-profile people always seem to be facing new crises, whether due to activist investors, #MeToo issues, bankruptcies, or now, the coronavirus. Bad news travels fast, and employees and consumers demand more of companies and public figures, who in turn call on experts to control the damage. These 18 crisis PR executives identified by Business Insider handled the most cases and most controversial assignments of the past year. They're the people sought out by CEOs and high-profile...
Tags: UK, New York, London, California, Glenn Beck, White House, US, Trends, General Motors, Adidas, Bloomberg, Intel, Hillary Clinton, New York Times, Barclays, Bill Clinton


Automakers in India halt production due to coronavirus

India's biggest automaker Maruti Suzuki and peers Hyundai , Mahindra & Mahindra , Fiat Chrysler , Ford and Toyota said they will halt car production due to the coronavirus outbreak.
Tags: Money, India, businessNews, Toyota, Maruti Suzuki, Hyundai Mahindra Mahindra Fiat Chrysler Ford


Ford and Toyota are shutting down plants in Asia and India, and BMW will idle its US factory during the coronavirus pandemic (F)

Ford and Toyota announced additional plant shutdowns and production suspensions at the COVID-19 coronavirus outbreak sweeps the globe. Last week, Ford shut down operations in Europe, North America, and South America. BMW also said it would idle its factory in South Carolina. Almost the entire US auto industry has shut down in the past week; Daimler continues to operate in Alabama, but could confront a shortage of parts. Visit Business Insider's homepage for more stories. After shutting down N...
Tags: Facebook, Asia, Japan, India, US, Alabama, Trends, Bloomberg, Thailand, South Africa, Ferrari, Ford, South America, Toyota, Bmw, Vietnam


Canada, Australia pull athletes out of Olympics, as the IOC says it will consider postponing Tokyo Games

The Canadian Olympic Committee announced that it will not send athletes to the Tokyo Olympic Games, as the International Olympic Committee weighs a decision on whether or not to postpone the event during the COVID-19 pandemic is currently. Meanwhile, the Australian Olympic Committee told athletes to prepare for the Games being delayed by year. The Canadian and Australian announcements were made after the International Olympic Committee said on Sunday that it will make a decision on whether or no...
Tags: TC, Nbc, Tech, Summer Olympics, Tokyo, Toyota, Panasonic, Olympic Games, Ioc, International Olympic Committee, Rio de Janeiro Brazil, Olympic Committee, Akamai Technologies, Canada Australia, Thomas Bach, National Federations


Denny Hamlin holds off Dale Jr. for Homestead-Miami win in iRacing Pro opener

Denny Hamlin passed Dale Earnhardt Jr. on the final lap Sunday to win the first event in the eNASCAR iRacing Pro Invitational Series at virtual Homestead-Miami Speedway. Hamlin drove the No. 11 Toyota to land his 31st iRacing win, prevailing in the Dixie Vodka 150 at the virtual 1.5-mile track. The 100-lap, 150-mile event with […]
Tags: News, Sports, Toyota, Dale Earnhardt Jr, Denny Hamlin, Dale Jr, Homestead Miami, Dixie Vodka, Homestead Miami Speedway Hamlin


Understanding Your Chevy Warranty Options

Many Chevy models have luxury-like prices, but the standard warranty protection does not match luxury brands.Chevrolet reliability gets mixed reviews from different sources.Chevy offers the choice of both a true extended warranty and an extended service contract. Affiliate disclosure: Automoblog and its partners may be compensated when you purchase the products below. Chevrolet is unique in the auto industry in that its vehicles cover a price range from $13,220 for the tiny Spark economy c...
Tags: Colorado, California, General Motors, Ford, Autos, Toyota, Chevy, Honda, Tahoe, Chevrolet, Hyundai, Kia, Consumer Reports, Buick, Chevrolet Malibu, IHS Markit


Toyota to stop output at 1 vehicle production line in Japan due to COVID-19

Toyota Motor Corp on Sunday said it would suspend production on one of its vehicle production lines at a plant near its headquarters in Japan through Wednesday, after a second plant worker tested positive for the COVID-19 virus.
Tags: Japan, Money, businessNews, Toyota, Toyota Motor Corp


Toyota and Hyundai Pivot Messaging to Helping People in New Ads

As the coronavirus crisis continues to unfold across the United States, automakers Toyota and Hyundai have rolled out new messaging, with the latter reintroducing a version of its buyer protection program popularized during the economic crisis in 2009. This follows Ford's pivot, pulling more traditional, showroom traffic-driving ads and replacing them with consumer aid-centric messaging....
Tags: Auto, Advertising, United States, Ford, Toyota, Hyundai, Hyundai Pivot Messaging