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The coronavirus is upending advertising. Top marketers at Toyota, Burger King, and Hippo reveal how they're changing their ad strategies to keep up.

As the coronavirus spreads across the world, chief marketing officers are scrambling to pull and rework their ad campaigns. CMOs are fearful that consumers will punish them if they appear tone deaf in a time of social distancing and economic uncertainty. The exercise can mean combing through tons of creative and even scrapping ads, even if it means eating the cost. Click here for more BI Prime stories. Toyota was going full speed ahead with a March sales campaign featuring TV ads touting exte...
Tags: Google, UK, America, Trends, CMO, Diamond, Marriott, Toyota, Burger King, Kfc, Mindy Grossman, Arne Sorenson, Anheuser Busch, Gupta, Toyota North America, Fernando Machado


Toyota pulled its ads and produced a new campaign in less than 72 hours in response to the coronavirus

Toyota replaced its sales-driven ads with a spot aiming to reassure people during the coronavirus pandemic. Toyota is the latest company to change its marketing in response to the coronavirus, following Coors, Hershey, and KFC, who have already hit the brakes on their ad campaigns. "We felt  that it was time for us to reinforce the message of unity and the fact that we're here now and we're going to be here in the future," said Ed Laukes, GVP of marketing at Toyota North America. Click here fo...
Tags: Asia, California, US, Los Angeles, Trends, Toyota, Tom Cruise, Mariah Carey, Kfc, Toyota North America, Saatchi Saatchi, North America Toyota, Ed Laukes, Laukes, Coors Hershey, Ed Laukes GVP


Toyota chief warns that new tariffs could threaten US investment

The head of Toyota North America warned Friday that the tariffs President Donald Trump has threatened to impose on foreign vehicles would make it hard for the company to follow through on an additional $750 million investment in US plants that it announced this week.
Tags: US, Cnn, Toyota, Donald Trump, Toyota North America


‘Home for the Holidays’: 5 Questions About Toyotathon With GVP Ed Laukes

Toyotathon began redefining the end of the automotive sales and marketing year nearly four decades ago, when the Japanese brand, then still an upstart, tried to goose sales during a Christmas season that traditionally had been one of the sleepiest times of the year in the US auto market. Now, back for its 39th year, Toyotathon is showcasing a holiday spot, “Home for the Holidays,” that presents the heartwarming homecoming of a US military service member. It premiered during NBC’s primetime Chri...
Tags: Nbc, Advertising, US, Dallas, Toyota, North America, Mom, Southern California, Detroit Auto Show, Supra, Toyota North America, Ed Laukes, Toyotathon, California Toyotathon


Toyota Develops Full-Size Pickup Truck That Delivers, and Makes, Pizza in Transit

"Bar talk prototypes" are our term for when a design project sounds like it was conceived by folks sitting on bar stools, several beers deep. The most recent example: "Dude…what if a customer orders a pizza, and the delivery vehicle could make the pizza on the way to the customer's house?"Those conversations go nowhere when held by two losers like you and me. But when it's Toyota North America CEO Jim Lentz and Pizza Hutt CEO David Gibbs saying these things, well, both men have the juice to actu...
Tags: Design, Cars, Toyota, Jim Lentz, Toyota North America, David Gibbs, Motorsports Technical Center, Pizza Hutt


Self-driving cars could kill hundreds but save tens of thousands, Toyota executive says

Self-driving cars could kill hundreds or more people every year in the early going but save thousands more lives, Toyota North America CEO Jim Lentz said after a self-driving Uber car killed a pedestrian in Arizona earlier this month.            [Author: USA TODAY]
Tags: Usa, News, Arizona, Toyota, Usa Today, Jim Lentz, Toyota North America


6 Ways to Market Luxury European Cars

by Robert Clough From Fiat to the DS 4 Crossback, many wonderful vehicles have come from Europe. Here's a guide on how to market European cars in the best way possible. The type of car a person drives can say a lot about them. There are the all American truck drivers, cruising through the Texas desert with American flags flying high. There are hippies who travel across the country in their big vans, with curtains over the windows and peace stickers decorating the bumper. So what does...
Tags: Facebook, Europe, Texas, US, America, Seo, New York Times, Fiat, Bmw, Volvo, Target, Mercedes Benz, Toyota North America, Ludwig Willisch, CLA, Marketing Strategies


Toyota’s Vision of the Future, on the Road and in the Robot

Toyota has released its first global brand campaign—”Mobility for All”—as  the venerable automaker gears up for the 2018 Olympics. The theme: “We want to make movement better for everyone, whether you’re 1 or 100 years old. As the Worldwide Mobility Partner of the Olympic and Paralympic Games, we believe that when we are free to move, anything is possible.” The notion of being free to move in new directions is a big theme for a company embracing the future. Its designs on display at the Los Ang...
Tags: Europe, Advertising, Bloomberg, Toyota, La Auto Show, Los Angeles Auto Show, Los Angeles Times, Akio Toyoda, Mirai, Toyota North America, Toyota USA, Nissan Motor Co, Japan California, Jack Hollis Toyota, FTAC, Automotive News You


Toyota, Mazda to Settle on U.S. Plant Location by Early 2018

Preparations are already underway for the factory that Toyota and Mazda will open together in 2021. The automakers will decide on a location for the new U.S. assembly plant by the first quarter of 2018, according to Reuters. Rumor has it that Toyota and Mazda had to Alabama and North Carolina as of last month. Although the companies haven’t publicly announced potential locations, Toyota North America CEO Jim Lentz told Reuters that no final decision has been made. He added the companies are co...
Tags: News, Alabama, Toyota, North Carolina, Reuters, Mazda, Jim Lentz, Toyota North America, Lentz, Toyota Mazda, ReutersThe, CEO Masamichi Kogai Toyota, North American Free Trade Agreement Toyota


Don't Expect To See Toyota's New 'Supra' Sports Car In Detroit

Toyota North America's boss has confirmed that its all-new sports car won't be ready for a Detroit debut
Tags: Autos, Detroit, Toyota North America


Toyota Patents Cloaking Device To Make Car Pillars Appear Transparent (slashdot)

Toyota has patented a cloaking device that aims to make big, chunky car pillars transparent. The "apparatuses and methods for making an object appear transparent" which Toyota just patented uses cleverly placed mirrors to bend light around an object making it visible from the other side. The Drive reports: So you're not really seeing through the pillars, you're seeing around them. This is a much cheaper option than adding more cameras and screens all over the place and much more realistic than H...
Tags: News, Harry Potter, Toyota, Toyota North America, BeauHD


Toyota Patents Cloaking Device To Make Car Pillars Appear Transparent

Toyota has patented a cloaking device that aims to make big, chunky car pillars transparent. The "apparatuses and methods for making an object appear transparent" which Toyota just patented uses cleverly placed mirrors to bend light around an object making it visible from the other side. The Drive reports: So you're not really seeing through the pillars, you're seeing around them. This is a much cheaper option than adding more cameras and screens all over the place and much more realistic than H...
Tags: Tech, Harry Potter, Toyota, Toyota North America


It's done: Pioneer Natural Resources inks deal for its Hidden Ridge campus

The Dallas-based developer behind Toyota North America's 100-acre campus in Plano's Legacy West has signed its latest deal with Irving-based Pioneer Natural Resources' (NYSE: PXD) on its new corporate campus. The $32 billion oil and gas company will kick off the first phase of Verizon's new Hidden Ridge development. "Pioneer's building will stand atop the highest point of the former Carpenter Ranch in Las Colinas, so it's only fitting that a great building site such as this go to a great compa...
Tags: Verizon, Dallas, Irving, Plano, Toyota North America, Las Colinas, PXD, Pioneer Natural Resources NYSE, Legacy West, Hidden Ridge, Carpenter Ranch


Fast-growing architecture firm to open its latest office at Plano's Granite Park

A fast-growing architecture firm — Huckabee Inc. — has decided to open its latest North Texas office in Plano's Granite Park, which sits adjacent to Legacy West, the mixed-use development Toyota North America has begun its moving process. Huckabee was featured in last year's Middle Market 50 as the No. 22 fastest-growing middle-market firm in North Texas by nearly doubling its revenue year-over-year in 2015, bringing it to $60.5 million. The Fort Worth-based architecture firm was looking for… ...
Tags: Fort Worth, Plano, North Texas, Huckabee, Toyota North America, Granite Park, Huckabee Inc


Auto Industry Has Its Fingers Crossed for Trump’s $1 Trillion Infrastructure Plan: Toyota Exec

As automakers dial back sales projections in a year that’s seen a rough start, the industry could be holding out hope for a legislative solution to lagging demand. Toyota North America CEO Jim Lentz made this claim during the opening of the company’s expanded Ann Arbor research and design center on Thursday, adding that incentivizing […] The post Auto Industry Has Its Fingers Crossed for Trump’s $1 Trillion Infrastructure Plan: Toyota Exec appeared first on The Truth About Cars.
Tags: Congress, Government, Sales, Industry, Infrastructure, Autos, Toyota, Ann Arbor, Trump, Incentives, Jim Lentz, Toyota North America, News Blog




Toyota to soon begin moving thousands of employees into its Legacy West campus in Plano

Toyota North America, a subsidiary of Toyota Motor Corp. (NYSE: TM), will soon begin moving the first few hundred employees into its new Legacy West campus, with thousands more to follow by the end of the year as the Japanese automaker gets settled into its new corporate home in Plano. About 250 team members and corporate partners will begin to relocate into the 100-acre, 2.1 million-square-foot corporate campus beginning on May 15, Aaron Fowles, a Toyota spokesman, told the Dallas Business Jou...
Tags: TM, Toyota, Plano, Toyota North America, Aaron Fowles, Dallas Business Journal, Legacy West, Toyota Motor Corp NYSE


A look behind the century-old Dallas firm shaping the region's skyline (Photos)

Dallas-based Austin Industries Inc. has been a part of Dallas-Fort Worth history for nearly 100 years helping develop the city skyline. We recently sat down to chat with the company's CEO David Walls in an exclusive interview to discuss the company's work over the years that have forever changed the region. The latest: The upcoming completion of Toyota North America's 100-acre campus in Plano's Legacy West. But let's take a look at this nearly century-old company's roots. Here's a look at the...
Tags: Dallas, Plano, Dallas Fort Worth, Toyota North America, Austin Industries Inc, David Walls


Toyota Names New North American Marketing VP

Jack Hollis, group VP for marketing at Toyota Motor Sales, has been elevated to group VP for the Toyota division, where he will oversee the brand in North America, the automaker announced today. Toyota North America promoted Ed Laukes, currently VP for Toyota division marketing, media, incentives and motorsports, as its new VP for Toyota division marketing, succeeding Mr. Hollis.Mr. Hollis is expected to maintain an active role overseeing marketing, according to a Toyota spokesman. A former mino...
Tags: Advertising, Toyota, North America, Hollis, Toyota North America, Saatchi Saatchi, Toyota Motor Sales, J Schultz, Jack Hollis, Ed Laukes


The Electrochemical Society with Toyota North America 2017-2018 ECS Toyota Young Investigator Fellowship for Projects in Green Energy Technology

ECS, in partnership with the Toyota Research Institute of North America (TRINA), a division of Toyota Motor Engineering & Manufacturing North America, Inc. (TEMA), is requesting proposals from young professors and scholars pursuing innovative electrochemical research in green energy technology.
Tags: Science, ECS, Toyota North America, Toyota Research Institute of North America TRINA


Dallas coworking concept makes big play at Plano's Granite Park

A Dallas-based coworking concept has decided to expand past its urban locales in Deep Ellum and Oak Cliff to set up shop in two floors at Plano's Granite Park, which sits next to Toyota North America's new corporate campus within Legacy West. Common Desk has finalized a lease totaling 27,532 square feet on the first and second floor of Granite Park Five, which is a 12-story, 306,000-square-foot office building near State Highway 121 and the Dallas North Tollway. The office building features a ...
Tags: Dallas, Plano, Toyota North America


Toyota North America Sets Up Shop in Texas: 5 Questions with CEO Jim Lentz

Toyota stunned the auto industry a couple of years ago when the Japanese automaker announced that it was moving its US headquarters —all of its sales, marketing and administrative operations in Southern California, along with about 4,000 jobs—lock, stock and barrel to…Texas. But now after moving more than 1,200 tons of Texas limestone into place in the new digs still under construction in Plano, Texas, as well as 12 acres of glass and 17,000 tons of reinforcing steel, “There’s no place like hom...
Tags: Asia, Europe, Japan, Texas, California, Advertising, US, Los Angeles, Ces, Mit, Automotive, Electric Vehicles, Dallas, Mobility, Toyota, Autonomous Vehicles


The Electrochemical Society and Toyota North America announce 2016-2017 fellowship winners for projects in green energy technology

(The Electrochemical Society) The ECS Toyota Young Investigator Fellowship Selection Committee has selected three recipients who will receive a minimum of $50,000 each for fellowships for projects in green energy technology.
Tags: Toyota North America


Toyota’s CEO Jim Lentz Talks About Companies Future and Oil Prices Affecting Decisions

Periodically Toyota’s communications team interviews executives and other individuals, journalists simply don’t have access to. Here is a great example of these interviews with CEO Jim Lentz. While he doesn’t share any shocking, breaking news items, I think his discussion on oil prices and the change in consumer behavior is spot on and is part of the reason why he has been cautious when he talks about spending more resources on truck development. Sure, trucks are hot right now, but what happens ...
Tags: Japan, Iowa, Autos, Toyota, DES MOINES Iowa, Barbara, Jim Lentz, Toyota North America, Auto News


Toyota Introduces Wearable Device For The Blind

Toyota is exploring its catchphrase, “Let’s Go Places,” from an unexpected angle. The Japanese automaker has developed a wearable device aimed at assist the blind and visually impaired. It’s a gadget worn around the shoulders that will help people navigate their surroundings, filling “the gaps left by canes, dogs and basic GPS devices.” Toyota announced the new initiative, “Project BLAID,” on its blog this week. According to PCMag.com, the company will begin beta testing the device soon. “We wa...
Tags: Microsoft, Toyota, Huffington Post, Dominique Mosbergen, Toyota North America, Tech Times, Simon Nagata, Rajiv Daval, charity Guide Dogs


3 questions for Toyota North America CEO Jim Lentz

Toyota North America CEO Jim Lentz gives an interview at the North American International Auto Show, Monday, Jan. 11, 2016, in Detroit. Toyota North America CEO Jim Lentz gives an interview at the North American International Auto Show, Monday, Jan. 11, 2016, in Detroit.
Tags: North American International Auto Show, Jim Lentz, Toyota North America, Detroit Toyota North America


3 questions for Toyota North America CEO Jim ...Jan 11, 2016,

Toyota North America CEO Jim Lentz gives an interview at the North American International Auto Show, Monday, Jan. 11, 2016, in Detroit. The Associated Press Toyota North America CEO Jim Lentz gives an interview at the North American International Auto Show, Monday, Jan. 11, 2016, in Detroit.
Tags: Detroit, North American International Auto Show, Jim Lentz, Toyota North America, Jim Jan, Associated Press Toyota


3 Questions for Toyota North America CEO Jim Lentz

Toyota's North America CEO says he doesn't see an auto-sales bubble on horizon
Tags: Business, Toyota, North America, Jim Lentz, Toyota North America


Three-row SUV a smarter move than RC - Lexus CEO

As Automotive News understands, Toyota North America's CEO, Jim Lentz, is lamenting the decision made by Lexus to proceed with its two-doored RC coupe instead of developing a three-row SUV. Granted, the luxury arm of Toyota does sell three-row SUVs in the form of its GX and LX models but said models are truck-based while the largest crossover it has in its arsenal is the five-seater Lexus RX .
Tags: Toyota, Jim Lentz, Toyota North America


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December 3, 3014: Verbal Testimony of Abbas Saadat Regional Product Safety Executive,Toyota North America, and Vice President, Toyota Motor Engineering & Manufacturing, North America, Inc. Chairman Terry, Ranking Member Schakowsky, members of the Committee, thank you for inviting me here today. My name is Abbas Saadat, and I am the Regional Product Safety Executive and a Vice President at Toyota North America. [Link to media]
Tags: North America, Committee, Toyota North America, Terry Ranking Member Schakowsky, Abbas Saadat