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Brand Moves for Wednesday July 1

Eighteen weeks ago, when the gravity of the situation became clear, we started daily reporting on how brands were dealing with the COVID-19 crisis. What’s now becoming clear is that the current climate is one of near-perpetual disruption. So we made the decision to keep on telling the stories of inspiring brand leadership and strategy amid the latest crises in an anxious world. Our goal remains the same: to provide an up-to-the-minute source of information, inspiration and insight on brand move...
Tags: Facebook, Uber, Mark Zuckerberg, Hong Kong, UK, New York, London, Instagram, Microsoft, France, Germany, Advertising, US, Linkedin, Netflix, New York Times


Supreme Court Says Generic Domains Like Booking.com Can Be Trademarked

An anonymous reader quotes a report from Ars Technica: The U.S. Patent and Trademark Office erred by finding the term booking.com was too generic for trademark protection, the Supreme Court ruled on Tuesday. Trademark law prohibits anyone from registering generic terms that describe a class of products or services. Anyone can start a store company called "The Wine Company," but they can't use trademark law to stop others from using the same name. When the online travel giant Bookings Holdings so...
Tags: Supreme Court, Tech, Ruth Bader Ginsburg, Expedia, Travelocity, Ginsburg, U S Patent and Trademark Office, Booking Holdings, Bookings Holdings


Supreme Court Promotes Weaponization of Generic Domain Names–USPTO v. Booking.com

The USPTO believed that “generic.com” domain names were almost always generic and therefore unregistrable. On that basis, it denied registration for Booking.com. The Supreme Court holds that generic.com domain names aren’t necessarily generic, which means they have the potential to become protectable trademarks and registrable. Justice Ginsburg’s majority opinion holds: “Whether any given ‘generic.com’ term is generic… depends on whether consumers in fact perceive that term as the name of a cla...
Tags: Supreme Court, Law, E-commerce, Uspto, Domain Names, Trademark, Travelocity, Ginsburg, Breyer, Corp, U S Patent Trademark Office, Generic Corp, Generic Inc, Wine Corp


time to register your generic.com

United States Patent & Trademark Office (USPTO) v. Booking.Com B.V. (Supreme Court 2020) [Full Decision PDF] In this trademark case, the USPTO asked the court to implement its “nearly per se” rule that a generic term remains generic even if coupled with a generic top level domain (such as “.com”).  The 4th Circuit sided with BOOKING.COM and the Supreme Court has now affirmed: “[W]e discern no support for the PTO’s current view in trademark law or policy.” Id. According to the majority, the ques...
Tags: Supreme Court, Law, Uspto, Patent, Travelocity, Ginsburg, PTO, Goodyear, Sotomayor, Breyer, United States Patent Trademark Office USPTO, Booking com, Goodyear Rubber Co, Booking Com B V Supreme Court, Goodyear 's India Rubber Glove Mfg Co


Expedia Is Matching Advertising Spend by Travel-Related Businesses

Expedia Group, the online booking conglomerate that owns the travel agencies Expedia, Hotwire.com, Orbitz and Travelocity, has announced a $25 million initiative aimed at leveraging the brand's media and advertising platform to help travel-related business weather the effects of the Covid-19 pandemic. Announced today, the initiative will see Expedia match a portion of ads placed...
Tags: Travel, Advertising, Expedia, Orbitz, Travelocity, Expedia Group, Expedia Hotwire, Adapting to Crisis, Life After Lockdown


Exclusive: Expedia Is Matching Advertising Spend by Travel-Related Businesses

Expedia Group, the online booking conglomerate that owns the travel agencies Expedia, Hotwire.com, Orbitz and Travelocity, has announced a $25 million initiative aimed at leveraging the brand's media and advertising platform to help travel-related business weather the effects of the Covid-19 pandemic. Announced today, the initiative will see Expedia match a portion of ads placed...
Tags: Travel, Advertising, Expedia, Orbitz, Travelocity, Expedia Group, Expedia Hotwire, Adapting to Crisis, Life After Lockdown


Top Stories: COVID-19 Privacy Concerns, Where Are Businesses Hurting Most?

If there aren’t enough things to worry about brought on by the COVID-19 pandemic, you can add privacy to the list. In this week’s roundup, the issue of privacy is front and center as consumers worry about how much data companies, governments, and international agencies are accessing in the name of safety. The survey from Cybernews says American’s truly value their privacy, even if it means the virus won’t be contained. Their issue doesn’t end with the pandemic but includes any new regulations p...
Tags: Small Business News, Coronavirus Biz Advice


The Founder of Travelocity Shows How to Beat the Coronavirus Disruption

With every economic downturn, there is always a large disruption for most small businesses and their customers. If there is one area that is really a mess during the Pandemic of 2020 it’s the travel industry; air travel alone is down 96%.  How can these industries beat this latest disruption and what can other small business learn from it? On the Small Business Radio Show this week, I interviewed Terry Jones, who is the founder of Travelocity.com and founding chairman of Kayak.com, and the auth...
Tags: Sales, Startup, Airbnb, Terry, Priceline, American Airlines, Travelocity, Terry Jones, Small Business Radio Show, Amazon Go Stores, Coronavirus Biz Advice


#582 The Founder of Travelocity Tells How to Beat This Latest Disruption

Listen to “#582 The Founder of Travelocity Tells How to Beat This Latest Disruption” on Spreaker.         On this episode of The Small Business Radio Show… SEGMENT 1, starting at 0:00: With the stock market in correction mode, we all need to think about that money we have put away for retirement – is it time to panic, work harder or just wait it out? Here to help is Pamela Yellen who is a two-time New York Times best-selling author and the founder of Bank On Yourself. SEGMENT 2, starting at 18...
Tags: Disruption, Small Business, Retirement, Funding, Sales, New York Times, Stock Market, Terry, Travel Industry, Fedex, Priceline, American Airlines, Travelocity, Pamela, Terry Jones, Pamela Yellen


Goldman Sachs is teaming up with JetBlue to help you book vacation now, and pay later. Here's a look at why it's a growing trend for travelers.

Goldman Sachs' Marcus has partnered with JetBlue to offer installment loans on vacations.  JetBlue is the first partner of MarcusPay, Goldman's new point-of-sale finance product. Using MarcusPay, consumers can finance purchases above $750 in monthly fixed-rate installments over 12 or 18 months, with no additional fees. To be sure, the coronavirus pandemic has halted global travel and left record numbers of Americans jobless. But the uncertain economic environment could also fuel demand for buy...
Tags: US, Trends, Paypal, Earnest, Delta, Goldman Sachs, Andreessen Horowitz, Amex, Max Levchin, Goldman, US Airways, Jetblue, Warby Parker, Cnbc, Expedia, Snoop Dogg


Goldman partnered with JetBlue to offer installment loans on travel joining fintechs, banks, and airlines that are pitching new ways to finance future vacations

Goldman Sachs' Marcus has partnered with JetBlue to offer installment loans on vacations.  JetBlue is the first partner of MarcusPay, Goldman's new point-of-sale finance product. Using MarcusPay, consumers can finance purchases above $750 in monthly fixed-rate installments over 12 or 18 months, with no additional fees. To be sure, the coronavirus pandemic has halted global travel and left record numbers of Americans jobless. But the uncertain economic environment could also fuel demand for buy...
Tags: US, Trends, Paypal, Earnest, Delta, Goldman Sachs, Andreessen Horowitz, Amex, Max Levchin, Goldman, US Airways, Jetblue, Warby Parker, Cnbc, Expedia, Snoop Dogg


Goldman Sachs is offering installment loans on JetBlue travel, joining a slew of fintechs that are pitching new ways to finance vacation splurges

Goldman Sachs' Marcus has partnered with JetBlue to offer installment loans on vacations.  JetBlue is the first partner of MarcusPay, Goldman's new point-of-sale finance product. Using MarcusPay, consumers can finance purchases above $750 in monthly fixed-rate installments over 12 or 18 months, with no additional fees. To be sure, the coronavirus pandemic has halted global travel and left record numbers of Americans jobless. But the uncertain economic environment could also fuel demand for buy...
Tags: US, Trends, Paypal, Earnest, Delta, Goldman Sachs, Andreessen Horowitz, Amex, Max Levchin, Goldman, US Airways, Jetblue, Warby Parker, Cnbc, Expedia, Snoop Dogg


Goldman Sachs just partnered with JetBlue to offer another way for consumers to book now, pay later. Here are 9 ways startups, banks, and airlines are offering customers new ways to finance future vacations.

Goldman Sachs' Marcus has partnered with JetBlue to offer installment loans on vacations.  JetBlue is the first partner of MarcusPay, Goldman's new point-of-sale finance product. Using MarcusPay, consumers can finance purchases above $750 in monthly fixed-rate installments over 12 or 18 months, with no additional fees. To be sure, the coronavirus pandemic has halted global travel and left record numbers of Americans jobless. But the uncertain economic environment could also fuel demand for buy...
Tags: US, Trends, Paypal, Earnest, Delta, Goldman Sachs, Andreessen Horowitz, Amex, Max Levchin, Goldman, US Airways, Jetblue, Warby Parker, Cnbc, Expedia, Snoop Dogg


The Founder of Travelocity Tells How to Beat This Latest Disruption

Listen to “The Founder of Travelocity Tells Us How to Beat This Latest Disruption” on Spreaker.         If there is one area that is a mess right now during the Pandemic of 2020 it’s the travel industry. How can call industries beat this latest disruption? Terry Jones  who is the founder of Travelocity.com and founding chairman of Kayak.com, is author of the new book Disruption OFF. Terry began his career as a travel agent, jumped to two startups and then spent 20 years at American Airlines, ser...
Tags: Sales, Innovation, Terry, Distruption, Priceline, American Airlines, Travelocity, Terry Jones, Small Business Radio Show


Airlines Refused to Collect Passenger Data That Could Aid Coronavirus Fight

Public health officials have been pushing airlines for years to gather more traveler data, but airlines have balked, citing cost and time.
Tags: News, Ted, United States, Relief, Centers For Disease Control And Prevention, Cruz, Federal Aviation Administration, Travelocity, Personal Information, Health and Human Services Department, Frieden, Expedia Inc, Thomas R, Airlines for America, Sinema, Computers and the Internet


Airlines Refuse to Collect Passenger Data That Could Aid Coronavirus Fight

Public health officials have been pushing airlines for years to gather more traveler data, but airlines have balked, citing cost and time.
Tags: News, Ted, United States, Relief, Centers For Disease Control And Prevention, Cruz, Federal Aviation Administration, Travelocity, Personal Information, Health and Human Services Department, Frieden, Expedia Inc, Thomas R, Airlines for America, Sinema, Computers and the Internet


Travelocity: Wish You Were Here

The “Wish You Were Here” campaign gives the Roaming Gnome a starring role as the seasoned world traveler, depicting him in various destinations while he shares the benefits of Travelocity membership.
Tags: Advertising, Travelocity


Travelocity’s first campaign from new AOR suggests there’s no place like gnome

Expedia-owned Travelocity is out with its first gnome-focused campaign from new agency-of-record Proof.
Tags: Advertising, Expedia, Travelocity


Silicon Valley and Wall Street are betting you'll want to travel now, pay later. Here are 10 ways startups, banks, and airlines are tapping in to millennial wanderlust.

Many people value experiences over things. Instagram-able vacations are one such experience, but not everyone can afford it, especially not cash-strapped millennials. With student debt, high living costs, and record levels of credit-card debt, many Americans are looking for ways to pay for their travel splurges. Uplift is a startup that partners with travel websites like Kayak and airlines like Southwest and Spirit to offer monthly payment plans for travel loans. Affirm, founded by PayPal cofo...
Tags: Japan, Instagram, US, Trends, Paypal, Earnest, Delta, Silicon Valley, WeWork, Andreessen Horowitz, Iceland, Amex, Max Levchin, Goldman, US Airways, Warby Parker


Fintechs and lenders are tapping into your vacation FOMO with these 10 ways to travel now, pay later

Many people value experiences over things. Instagram-able vacations are one such experience, but not everyone can afford it, especially not cash-strapped millennials. With student debt, high living costs, and record levels of credit-card debt, many Americans are looking for ways to pay for their travel splurges. Uplift is a startup that partners with travel websites like Kayak and airlines like Southwest and Spirit to offer monthly payment plans for travel loans. Affirm, founded by PayPal cofo...
Tags: Japan, Instagram, US, Trends, Paypal, Earnest, Delta, WeWork, Andreessen Horowitz, Iceland, Amex, Max Levchin, Goldman, US Airways, Warby Parker, Expedia


How do hotel star ratings work

In case you missed it, there’s a seven-star resort coming to an Austrian treetop near you. No word on if it’s being inspected by the Lil’ Rascals to make sure it has adequate clubhouse space and “No Girls Allowed” signage since to literally everyone in the world’s knowledge no official rating system exists for tree houses. But it makes one wonder: If a treehouse can claim it has seven stars, can any old hotel do it too? The Burj-al-Arab in Dubai famously claimed it was the world’s first and o...
Tags: Travel, Google, Europe, Hotels, US, Netflix, United States, Dubai, Caa, Michelin, Las Vegas, Tripadvisor, AAA, Caribbean, Burj Al Arab, Forbes


Chase Sapphire Reserve Card Review: 50k Points Worth $750 in Travel, $300 Annual Travel Credit, $550 Annual Fee, New Lyft/DoorDash Perks

Updated with new annual fee and perks list. Chase has updated their “ultra-premium” credit card, the Chase Sapphire Reserve Card, which has headline features of Visa Infinite benefits, 50,000 Ultimate Rewards points sign-up bonus, $300 annual travel credit, 3X points on travel and dining, and a $550 annual fee. Here is the long list of perks: 50,000 Bonus Ultimate Rewards points after you spend $4,000 on purchases in the first 3 months. That can be redeemed for $750 of airfare, hotels, an...
Tags: Reviews, Credit Cards, Lyft, General, Marketing, Chase, Expedia, Silvercar, Sapphire, Global Entry, Hyatt, Travelocity, Chase Sapphire Preferred, Marriott Hotels, Deals & Offers, Chase Sapphire Reserve Card


5 Emerging Brand Trends For 2020

As we enter the final year of the decade we want you to understand what is at stake for brands. Not by making predictions, but by analyzing the recent history and evolution of brands, and realizing that cyclical human behavior is at the center of what is next. People are still the reason for brand success. How you treat them, how you help them succeed, how they trust you in a world awash with data and privacy issues. These all matter greatly. In fact what we see in our preliminary forecasting...
Tags: Amazon, Netflix, Branding, Travelocity, Netflix Hulu, Spotify Apple, Branding Trends, Les Binet, Peter Fields, Geoffrey Colon Head of Brand Studio Microsoft


AS HEARD ON: WGAN Mornings with Ken and Matt: Airline Travel Tips and Online Shopping and more

Good morning everybody! I was on with Ken and Matt. We talked about  Keep an eye out for my Facebook Lives – free information for you and your families. These and more tech tips, news, and updates visit – CraigPeterson.com — Related Articles:   — Automated Machine Generated Transcript: Craig Peterson 0:00 Hey everybody, Welcome. Hey, its Craig Petersson here. I am so excited about Thanksgiving. We’ve got some family in town going out to breakfast today together, which is going to be fun and then...
Tags: Google, Amazon, Europe, Podcast, Florida, Microsoft, France, Walmart, Turkey, Sem, Maine, Airbnb, Southwest Airlines, Craig, Expedia, Hopper


#SEO Click Loss Discussed: Where are we as an Industry?

Rand Fishkin (Spark Toro Founder & SEO top dog) has the coolest SEO data and intriguing insights. Sadly, his predictions have come true:  Less than half of Google searches now result in an outbound click. It’s not surprising. Aimclear, as an integrated agency, has been preparing for Google to diminish clicks to websites, therefore honing a channel agnostic approach treating paid search brand ad site links as a surfaced navigation bar to the destination website. We run ads, even brand ads, b...
Tags: Google, Wikipedia, Seo, Ppc, Delta, Switzerland, United Airlines, Expedia, Orbitz, Travelocity, AimClear, Google UK, Integrated Marketing, Instead Google, Jenny Halasz, ITA Software


Travelocity Helps Vacation BFFs Plan Their Next Trip Drama-Free

Study reveals nearly half of millennial travelers have had a bad travel experience with a friend; 52% of Gen Z travelers stopped speaking to each other after a terrible trip.
Tags: Travel, Travelocity


Traditional B&B Bookings Are Up Triple Digits This Summer - Here's Where And When To Book Them

Bed and breakfasts may seem like something of the past, but according to Travelocity, this old school accommodation is seeing a significant uptick this summer. New booking data from the travel site shows room nights at B&Bs have grown 25 percent year-over-year1 both domestically and internationally, and some major cities are seeing increased demand of 100 percent or more, including popular destinations like Los Angeles(100%), San Francisco (125%), Chicago (149%), Detroit (145%) and Charlo...
Tags: Travel, Los Angeles, San Francisco, Chicago, Detroit, Travelocity, Charlotte


Mint House raises $15m to give business travelers a better hotel

Hotels are convenient but rarely homey. Short term rentals through Airbnb or HomeAway are often comfy but can be a pain to book and check-in. Business travelers often have to pick the best of two lousy options. Mint House is summed up best by Tige Savage, Revolution Venture managing partner: “Mint House is the best of a hotel without the worst of a hotel and the best of an Airbnb without the worst of an Airbnb.” The New York-based Mint House is today announcing a $15 million financing round l...
Tags: Fundings & Exits, Startups, US, House, Starwood, Airbnb, Revolution Ventures, Club Med, Expedia, Booking.com, Lucas, Homeaway, Travelocity, Travelers, Rob Stewart, Euro Disney


25 comical subject lines + tips for funny writing

Want a surefire way to engage your subscribers and get them to open your emails? Make ’em laugh. A humorous subject line is a great motivator. So, how do you write funny subject lines? Since hiring Amy Schumer or John Oliver is probably out of the question, you’ll have to channel your own inner comedian. Don’t worry; we’ll help you find your funny bone. We have four tips that will make it easier to create chuckle-worthy subject lines. But, before we start, here are some funny subject lines to us...
Tags: Business, Hollywood, Kim Kardashian, John Oliver, Amy Schumer, Content Marketing, Ben Franklin, Copywriting, California Academy of Sciences, Warby Parker, Opentable, Travelocity, Don, Kramer, Cruisin, Email Subject Lines


Chase Sapphire Preferred Card Improved Bonus: 60,000 Points = $750 In Travel, 2X Points on Travel and Dining

Update with improved 60k offer. The Chase Sapphire Preferred Card is a premium travel rewards credit card, now with an improved offer that is the best publicly-available bonus in years. The card earns points that can be redeemed for cash, travel credits, or transferred to airline miles. Here are the highlights: Learn more about this card HERE 60,000 bonus Ultimate Rewards points after $4,000 in purchases within the first 3 months. 25% more value when you redeem for airfare, hotels, car re...
Tags: Credit Cards, Marketing, Chase, United, Expedia, Sapphire, Hyatt, Travelocity, Southwest, Marriott Hotels, Deals & Offers, Chase Sapphire Preferred Card, Chase Sapphire Reserve Card, Trip Cancellation Trip Interruption Insurance