Posts filtered by tags: Tv Advertising[x]


 

Carolyn Everson has left Facebook and is reportedly eyeing a CEO role

Hi and welcome to Insider Advertising for June 10. I'm senior advertising reporter Lauren Johnson, and here's what's going on:Programming note: Tomorrow will be the last daily edition of this newsletter. We'll be back in July - and in your inboxes weekly.Carolyn Everson leaves Facebook.TV networks push for higher rates.Publishers weigh in on the death of third-party cookies.Tips, comments, suggestions? Drop me a line at [email protected] or on Twitter at @LaurenJohnson. ...
Tags: Google, Facebook, Media, California, Advertising, Newsletter, Trends, Unilever, New York Times, Tv Advertising, Jack, Bing, Mandy Moore, Ad Tech, Procter Gamble, Jeff Green


Big advertisers are threatening to yank TV dollars

Hi and welcome to Insider Advertising for May 10. I'm senior advertising reporter Lauren Johnson, and here's what's going on:Advertisers threaten to yank TV spend.Apple's opt-out rates crush advertisers.Instagram cozies up to creators.If this email was forwarded to you, sign up here for your daily insider's guide to advertising and media.Tips, comments, suggestions? Drop me a line at [email protected] or on Twitter at @LaurenJohnson. NBC Big TV advertisers are ...
Tags: Apple, Google, Elon Musk, Media, Instagram, Nbc, Youtube, Advertising, Marketing, Newsletter, Trends, Tv Advertising, Ted Sarandos, Hollywood Foreign Press Association, Newsletters, Claire Atkinson


FreeWheel Releases Next Generation, Cross-Platform Addressable Technology to Unify Linear TV and Digital Video Advertising

New technology allows sellers to dynamically “split” impressions from a single linear TV spot in real time across multiple advertisers, improving efficiency and opening up scale for advertisers. Comcast and Charter Communications currently piloting tech to deliver addressable, cross-platform, deduplicated reach to advertisers across linear TV and digital. NEW YORK — Today, FreeWheel, a Comcast […] The post FreeWheel Releases Next Generation, Cross-Platform Addressable Technology to Unify Linear ...
Tags: Advertising, Comcast, Tv Advertising, Video Ads, Press Releases, Video Advertising, Online Media, Media Buying, Charter Communications, Ad & Media Strategies, Ad Operations, Ads by Creative, Ads Taxonomy, Ad Products, TV & Cable Advertising, Ad Serving


Roku Launches Advertising Brand Studio Ahead of TV Upfronts

SAN JOSE, Calif. — Roku, Inc. (Nasdaq: ROKU) today announced the launch of an advertising brand studio to produce new creative ad formats and TV programming tailored for marketers. “We’re thrilled to collaborate with Roku for a world-class, hands-on production experience for our streaming TV advertising campaigns seen by millions of streamers.” The advertising brand […] The post Roku Launches Advertising Brand Studio Ahead of TV Upfronts appeared first on Ad Tech Daily.
Tags: Advertising, Tv Advertising, Video Ads, Roku, Press Releases, Media Buying, Ad & Media Strategies, Ads Taxonomy, Ad Groups & Agencies, Advertising Brand Studio, SAN JOSE Calif Roku Inc


The ad agency M&A to watch in 2021

Hello and welcome to Insider Advertising for February 5. I'm senior advertising reporter Lauren Johnson, and here's what's going on:Ad agency M&A to watch.Who will replace Jeff Zucker?The $1.5 billion sports-betting industry.If this email was forwarded to you, sign up here for your daily insider's guide to advertising and media.Tips, comments, suggestions? Drop me a line at [email protected] or on Twitter at @LaurenJohnson. Martin Sorrell. Martin Sorrell 10 ad agencies that...
Tags: Facebook, UK, Media, Advertising, Marketing, Disney, Deborah Turness, US, Trends, Cnn, Getty Images, Tv Advertising, Cbs, Fox News, Msnbc, Abc News


Advertisers pull commercials around news coverage of attempted coup at US Capitol

Jake Angeli, the "Q Shaman," was one of several protestors to confront Capitol police officers at the US Capitol on January 6, 2021, in Washington, DC. - Demonstrators breached security and entered the Capitol as Congress debated the a 2020 presidential election Electoral Vote Certification. SAUL LOEB/AFP via Getty Images A host of major brands asked their ad agencies to pause their advertising campaigns amid the attack on the US Capitol. At least one TV network stopped running commercial ...
Tags: Politics, Media, Obama, Congress, Washington, Senate, Advertising, US, Trends, Tv Advertising, Fox News, Msnbc, Advertisers, Citi, Trump, Capitol


NBCU Unveils New Bid to Lure Local Sponsors

NBC has for years tried to sell glitzy video commercials to the nation’s biggest advertisers. Now it will work to do the same with some of the smallest. After consolidating its local and national ad sales efforts in October, NBCUniversal unveiled plans to make more of its commercial inventory available to local sponsors, the latest […]
Tags: Google, Facebook, News, Nbc, Nbcuniversal, Tv Advertising, Nbcu


Nielsen Plans TV-Ratings Overhaul by 2024 With Focus on Multi-Screen Audience

Nielsen, best known for delivering TV ratings, is getting ready for a future when it gauges a lot more than what people are watching on TV. The media-measurement giant plans to launch a new system that examines how many impressions a show or commercial makes across a broader panoply of video windows that might include […]
Tags: News, Tv Advertising, Nielsen, Interpublic Group, Media Measurement, Nielsen Plans TV Ratings Overhaul


Assessing the media damage in 2020

Hi and welcome to this weekly edition of Insider Advertising, where I get into the big stories in media and advertising. To get this email in your inbox daily, sign up here.This week: Media's horrible year, can SPACs save digital media, and the top stories of November. "The Flight Attendant" HBO Max Good riddance, 2020 How bad was 2020 for media companies? Ashley Rodriguez and Claire Atkinson ran the numbers for the media giants like AT&T, Comcast, and Disney, and came up with an eye-pop...
Tags: Facebook, Hbo, Hollywood, Media, Buzzfeed, Advertising, Disney, Trends, Nike, Unilever, Eu, Cnn, Atlantic, Nigel Farage, Sprint, New York Times


Effectv and VAB Analyze Hundreds of New and Established Companies to Measure TV Advertising’s Ability to Drive Outcomes at Different Brand Life Cycle Stages

The research indicates that TV can help “legitimize” younger brands, including DTC brands, who were shown to benefit the most from launching a sustained TV presence earlier in their life cycles. NEW YORK — Effectv, the advertising sales division of Comcast Cable, released a new report in partnership with VAB entitled “The Halo Effect: TV as a […] The post Effectv and VAB Analyze Hundreds of New and Established Companies to Measure TV Advertising’s Ability to Drive Outcomes at Different Brand Lif...
Tags: New York, Advertising, Tv Advertising, Video Ads, Press Releases, Video Advertising, Comcast Cable, Ad & Media Strategies, Ad Metrics, Ad Operations, Ads by Creative, Ads Taxonomy, Digital Intelligence, Ad Products, TV & Cable Advertising, Vab


Unruly and LG Electronics to Offer Smart TV Inventory Through Global Partnership

Unruly and LG Electronics to Offer Smart TV Inventory Through Global Partnership Advertisers can access native placements through supply-side platform UnrulyX LONDON, SINGAPORE, SYDNEY, TOKYO — Video advertising platform Unruly today announced a global partnership with LG Electronics that enables advertisers around the world to access native smart TV ad placements through its supply-side platform […] The post Unruly and LG Electronics to Offer Smart TV Inventory Through Global Partnership appear...
Tags: London, Featured, Advertising, Tv Advertising, Video Ads, Tokyo, Press Releases, Unruly, Video Advertising, Online Media, LG Electronics, SINGAPORE SYDNEY, Ad & Media Strategies, Ads by Creative, Ads Taxonomy, Ad Networks and Platforms


Comscore Achieves Global Connected TV Footprint with New Samba TV Partnership

Agreement harnesses joint strengths in cross-platform measurement intelligence, lays groundwork for aggressive European expansion   RESTON, Va. – Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced its expanded TV measurement footprint driven by a new partnership with Samba TV, one of the leading cross-screen television data and analytics […] The post Comscore Achieves Global Connected TV Footprint with New Samba TV Partner...
Tags: Advertising, Tv Advertising, Press Releases, Samba TV, Comscore, Connected TV, Video Advertising, Online Media, RESTON, SCOR, Ad & Media Strategies, Digital Intelligence, Ad Products, TV & Cable Advertising, TV Measurement, Comscore Achieves Global Connected TV Footprint


Targeted ads were supposed to save the $70 billion TV industry, but advertisers say that time is quickly running out

NBC's "This Is Us" Ron Batzdorff/NBC TV companies long bet on the promise of addressable advertising to save their $70 billion industry amid the rise of cord cutters and streaming video giants. But the coronavirus has caused advertisers to cut addressable ad budgets and consumers to drop pay-TV services. And AT&T — one of a few big sellers of addressable advertising — is reportedly looking to spin off pay-TV service DirecTV and digital ad firm Xandr. Advertisers have used addressable t...
Tags: Amazon, Media, Nbc, Advertising, Trends, Tv Advertising, Clarke, Roku, David Cohen, Vizio, Ad Tech, Interactive Advertising Bureau, Morgan, Ott, Kramer, NBCUniversal Disney


Unilever, Target, NBC Bet Peacock Users Call Out for Voice-Activated Commercials

Madison Avenue has for decades trotted out a dizzying array of marketing avatars to talk to consumers. Mr. Whipple wanted to speak about squeezing Charmin. Ronald McDonald had a yen for discussing milkshakes or french fries. Now, advertisers are getting ready, instead, to listen. NBCUniversal’s new Peacock streaming service has since mid-August been running a […]
Tags: News, Comcast, Nbcuniversal, Tv Advertising, Whipple, Peacock, Madison Avenue, Unilever Target NBC, Charmin Ronald McDonald


Madison Avenue is Betting Money on Digital in TV’s Tough Upfront (EXCLUSIVE)

TV’s hottest properties this year may have little to do with the primetime lineup for which the medium is best known. Advertisers are placing new emphasis on ad-supported streaming outlets like Walt Disney’s Hulu and NBCUniversal’s Peacock, while exploring opportunities with WarnerMedia’s HBO Max, Fox’s Tubi and ViacomCBS’s Pluto, according to four media buyers and […]
Tags: News, Tv Advertising, Streaming Video, Hulu, Pluto, Walt Disney, Tubi, Tv Upfront Market, WarnerMedia, Betting Money on Digital, HBO Max Fox


TV’s Tough Upfront: Madison Ave. Bets on Digital and Tries to Foil Price Hikes (EXCLUSIVE)

TV’s hottest properties this year may have little to do with the primetime lineup for which the medium is best known. Advertisers are placing new emphasis on ad-supported streaming outlets like Walt Disney’s Hulu and NBCUniversal’s Peacock, while exploring opportunities with WarnerMedia’s HBO Max, Fox’s Tubi and ViacomCBS’s Pluto, according to four media buyers and […]
Tags: News, Digital, Tv Advertising, Streaming Video, Hulu, Pluto, Walt Disney, Tubi, Tv Upfront Market, WarnerMedia, HBO Max Fox


Joe Hogan Gains Oversight of Xandr Media Sales in Interim WarnerMedia Move

WarnerMedia has yet to install a new president of ad sales but in the meantime, it has given some new duties to one of its senior ad-sales executives. Joe Hogan has temporarily been given oversight of media sales at Xandr, the ad-tech unit that was operated separately from WarnerMedia’s ad sales efforts until April, when […]
Tags: News, Tv Advertising, Joe Hogan, WarnerMedia, Xandr


Kirk McDonald Will Become North American CEO of GroupM

Kirk McDonald. a top executive at WarnerMedia’s Xandr ad-tech unit, was named the new CEO of North American operations of WPP’s large GroupM media-buying firm, marking the latest in a string of top advertising leaders to leave the AT&T media operation. GroupM is one of the largest and most influential media-buying operations in the industry, […]
Tags: News, Tv Advertising, WPP, Groupm, Kirk McDonald, WarnerMedia, Xandr


As Long as NFL Has Games, Pepsi Aims to Advertise During Football

Pepsi says it will stick with the NFL for as long as the league can put games on the field. Pepsi has long been one of the sports giant’s biggest sponsors, so much so that it has become synonymous with the annual halftime show at the Super Bowl. In pandemic-stricken 2020, however, the beverage giant […]
Tags: News, NFL, Tv Advertising, Pepsi, Super Bowl Commercials


WarnerMedia Still Seeks an Ad-Sales Chief, Despite Layoffs

Amid hundreds of layoffs, WarnerMedia is still preparing for one crucial hire. The media company has yet to name a president to lead its advertising-sales efforts, and has not filled the position since executives abruptly pushed out industry veteran Donna Speciale in July of 2019 after she wrangled millions from sponsors to support WarnerMedia’s most […]
Tags: News, Tv Advertising, Donna Speciale, Kevin McGurn, Joe Hogan, WarnerMedia


ViacomCBS Tries to Simplify a Complex Video-Buying World for Advertisers

ViacomCBS is joining the parade of media companies trying to simplify their increasingly dizzying array of video offerings to advertisers. The company, created from the merger of Viacom Inc. and CBS Corp. late last year, will this fall launch a new product called ViacomCBS EyeQ, a system that allows advertisers to purchase commercial inventory from […]
Tags: News, Tv Advertising, CBS Corp, Viacom Inc, John Halley, ViacomCBS, Upfront 2020


National TV Advertising Fell 9% in June, Down 19% Since Pandemic

More people continue to watch TV or other forms of video in the midst of the pandemic, but Madison Avenue is spending fewer dollars to dazzle them. National TV advertising fell 9% in June to $3.2 billion, according to Standard Media Index, a continuation of negative trends that have been in place since the coronavirus […]
Tags: News, Tv Advertising, National TV, Madison Avenue, Standard Media Index, Coronavirus, National TV Advertising Fell


TV’s Upfront Talks Start to Heat Up, Despite Pandemic

Madison Avenue is starting to realize that it can’t do without TV. How much it will pay for the privilege in tough times remains to be seen. Major buying agencies have begun negotiating with TV networks in earnest over advance purchases of advertising time, a sign that TV’s annual “upfront” process will take place in […]
Tags: News, Sports, Tv Advertising, Madison Avenue, Tv Upfront Market, Upfront 2020


Traditional Ads Still Reign Supreme According to Latest Research

The traditional TV ad still reigns supreme in influencing Brits’ buying decisions – ahead of celebrity endorsements and online video adverts. Despite television coming a long way with ‘on demand’ and being able to skip through adverts, a study of 2,000 adults found 56 per cent are still more likely to buy something as a […] The post appeared first on Ad Tech Daily.
Tags: Advertising, Tv Advertising, Press Releases, Ad Targeting, Retargeting, Ad & Media Strategies, Ad Operations, Advertising Reports and Studies, Digital Intelligence, TV & Cable Advertising, Adzooma


WarnerMedia, Disney Hope NBA Play Brings New Business Bounce

When basketball fans tune in to an NBA doubleheader Thursday night on TNT or the start of ESPN’s coverage on Friday, they will have a courtside seat to a good chunk of the action. Both networks will avail themselves of a new “rail-cam” that puts viewers just feet from play – so long as the […]
Tags: News, Tv Advertising, Nba, Espn, TNT, WarnerMedia, WarnerMedia Disney Hope NBA


Procter & Gamble Starts to Strike Deals in TV’s Upfront Market

Procter & Gamble has been one of the leading voices pushing to get the TV industry to change its decades-old “upfront” marketplace. But that hasn’t kept the consumer-products giant from doing business with the networks in the same old way. The company behind Pampers diapers, Crest toothpaste and Old Spice men’s grooming products has begun […]
Tags: News, Tv Advertising, Procter Gamble, Tv Upfront Market


NBCU Plans Bid to Draw Wider Set of Advertisers to Sports

When it comes to sports broadcasts, NBCUniversal has a singular goal: The company wants to push even those advertisers who might not typically rush to football, hockey or Nascar to get into the game. The Comcast-owned company is about to make the rounds of media buyers and advertisers with a study of the attitudes of […]
Tags: News, Comcast, Nbcuniversal, Tv Advertising, Sunday Night Football, Nbcu, Nbc Sports, Tokyo Olympics


CNN Gets Animated Over 2020 Election Coverage (EXCLUSIVE)

CNN has over the years run all kinds of content: hard-news hours, documentaries, even a quiz show. Now it’s going to try animation. The AT&T-owned cable-news outlet will on Tuesday launch a new promotional campaign for some of its biggest pieces of coverage of the 2020 election. In cartoon-y  vignettes, a donkey and elephant – […]
Tags: News, Cnn, Tv Advertising, AT T, 2020 Election, Allison Gollust


Empty Seats at NBA Games Get Replaced By Big Screens, Virtual Fans, and a Pitch From Michelob

Fans won’t be able to watch NBA games court-side thanks to the coronavirus, but the league hopes to fill their absence with everything from the sounds of sneaker squeaks to the sight of fans beaming on the sidelines on big screens thanks to partnerships with Anheuser-Busch InBev and Microsoft. More than 300 fans will be […]
Tags: News, Microsoft, Tv Advertising, Nba, Espn, Anheuser Busch, NBA on TNT


Looking to Buy Comics? Syfy’s Mr. Scribbles Unveils ‘Checkout’ Technology in Show

NBCUniversal wants to take comic book fans and sci-fi geeks on a shopping trip. Viewers who watch the special “Syfy Wire After Dark” on Saturday, August 1, will have a chance to buy some of the goods featured on screen – without having to visit a store. The show, hosted by Jackie Jennings and her […]
Tags: News, Syfy, Nbcuniversal, Tv Advertising, Dark Horse Comics, Jackie Jennings, Syfy Wire