Posts filtered by tags: TV Upfronts[x]


 

As Brands Move From Traditional TV, They Need to Consider Social Video

With the upfronts and NewFronts seasons in play, the fact that traditional and digital media have reached parity in ad spend is thrown into stark relief. As consumer behavior has shifted digital-first, ad dollars are also beginning to make major shifts. However, in TV and digital video, we're still seeing discrepancies. Despite diminishing viewer time...
Tags: Advertising, Voice, TV Upfronts


The Lines Between Upfronts and NewFronts Continue to Blur Together

The lines are finally blurring between NewFronts and upfronts. From Hulu's new ad format targeted at binge watchers to YouTube's move to make its original content free and ad-supported to Xandr's new marketplace for premium video, this year's presentations show that the convergence of digital is upon us. Advertisers are grappling with the challenge of...
Tags: Youtube, Advertising, Hulu, Voice, TV Upfronts


Upfronts Will Bring Increased Conversation but Needs a Refresh to How It Handles Data

Author, consultant and TV host, Bonin Bough, is our Adweek Advisory Board chairman. He will be spotlighting three Advisory Board members per month on relevant industry news and trends. I spoke with some of our Advisory Board members about this year's upfronts and what they thought some of the challenges might be this year. Largely,...
Tags: Advertising, Advisory Board, TV Upfronts, Bonin Bough, Adweek Advisory Board


Roku Debuts New Tool to Capture More Linear Ad Dollars Just in Time for Upfronts

Roku, looking to capitalize on the continued swell of advertiser interest in streaming, is giving marketers another tool to measure ad campaigns' reach and effectiveness across its OTT offerings. The streaming platform is rolling out new tools to let advertisers review their linear TV campaign performances and model the possible streaming audiences they can reach...
Tags: Advertising, Roku, TV Upfronts, Streaming & OTT


Before They Were TV Stars, These Celebs Pitched Products

Before Anna Camp starred in Pitch Perfect, she pitched Enterprise Rent-A-Car. Before he became Det. Jay Halstead on Chicago P.D., Jesse Lee Soffer did a commercial for Kix. While Camp and Soffer got their first big breaks in commercials, other celebs, like Chrissy Teigen, pitch brands that align with their beliefs, even while starring on...
Tags: Advertising, Chicago, Chrissy Teigen, Anna Camp, Jesse Lee Soffer, Soffer, TV Upfronts, Kix While Camp


NBC Wins the Season in the 18-49 Demo for the Third Straight Year

A year ago, NBC cruised to its second consecutive season victory in the 18-49 demo on the strength of the Super Bowl, the Winter Olympics and Thursday Night Football. Even though the network didn't have any of those shows to bolster its lineup this season, the end result was the same: NBC won the 18-49...
Tags: Nbc, Advertising, TV Upfronts, Programming & Performance


Here’s What Ad Buyers Really Thought About Upfronts Week 2019

The most disruptive upfronts week in a decade, packed with presentations from newly-merged and spunoff companies, has come to an end. After a week of hearing the major media companies' pitches about the 2019-20 TV season, the buyers are ready to have their say. As they kicked off this year's upfront talks, several of them...
Tags: Advertising, TV Upfronts


Video: Our Top 5 Takeaways From Upfronts Week

Another upfronts week has come to a close--so what did it all mean? Adweek's TV/Media editor Jason Lynch shares his top 5 takeaways from upfronts week 2019, including which company needs to rethink its sports strategy and the week's one goosebumps-inducing moment.
Tags: Advertising, TV Upfronts, Jason Lynch, Adweek s TV Media


We Asked TV Celebrities From This Is Us, Brooklyn Nine-Nine and More About Their Favorite Commercials

Flo, from Progressive Insurance, has quite a following among leading TV actors. On the red carpets at last week's TV upfronts we asked several prime time stars their most favorite commercials of all time. Progressive was a top pick, so were Pepsi and McDonald's. And Black-ish star Anthony Anderson sang us his favorite. Check out...
Tags: Advertising, Anthony Anderson, McDonald, Pepsi, Brooklyn Nine Nine, Progressive Insurance, TV Upfronts


GE’s Linda Boff on Why Upfronts Needs to Be Uniquely Tailored to Different Marketers

Author, consultant and TV host, Bonin Bough, is our Adweek Advisory Board chairman. He will be spotlighting three Advisory Board members per month on relevant industry news and trends. I spoke with our Adweek Advisory Board members on the future of upfronts and their thoughts around the annual event. Brands and media sellers should use...
Tags: Advertising, TV Upfronts


Networks Order Fewer New Shows and Share No OTT Details During Upfronts Week

Another upfronts week has wrapped (if you missed any of Adweek's upfront coverage, you can find it here), during which many of the presenting networks sought to assure buyers of their current linear stability while also making big promises--without providing any concrete details--about the future and the impact of their upcoming streaming services. Upfront attendees...
Tags: Advertising, TV Upfronts


Viant Technology’s Jeff Collins Will Oversee Ad Sales for Fox News

Marianne Gambelli, who used to oversee ad sales for Fox News and Fox Business Network before being named ad sales chief of Fox Corp. last October, has found someone to fill her old position. Viant Technology chief revenue officer Jeff Collins has been named evp of advertising sales for Fox News, Gambelli said today. He'll...
Tags: Advertising, TV Upfronts


Will Cheers Be Coming Back? And Other TV Reboot Questions

From Roseanne (now The Conners) to Murphy Brown (now canceled), media networks continue to return to the well of old TV shows as they seek new hits. This Wednesday on ABC, Jimmy Kimmel and Norman Lear are producing a 90-minute special which brings together '70s sitcoms All in the Family and The Jeffersons in front...
Tags: Advertising, TV Upfronts


The Big Bang Theory Series Finale Scores Its Biggest Audience Since 2015

The Big Bang Theory went out on top Thursday night, with a series finale that drew 18 million total viewers, the show's biggest audience since September 2015, and a 3.1 rating in the adults 18-49 demo. CBS projects that the hourlong episode's audience will grow to 24.8 million in live-plus-7 ratings. The finale also boosted...
Tags: Advertising, Cbs, TV Upfronts, Programming & Performance


The 10 Most Memorable Moments from 2019’s Upfronts Week

The most disruptive upfronts week in a decade is finally over. Before the upfront negotiations begin, let's take one last look back at the week's 10 most memorable moments, from the highs (standing ovations) to the lows (Terry Bradshaw's self-described "offensive comments") compiled by me, as well as the rest of the Adweek TV team....
Tags: Advertising, Terry Bradshaw, TV Upfronts, Adweek TV


The 10 Best Trailers We Saw During Upfronts Week

During the just-wrapped upfronts week, the only thing more plentiful than the postshow cocktails were trailers. Every presentation featured several sizzle reels for new (and some returning) series, with buyers seeing more than 50 of them over the course of the week. Many trailers fell into the "perfectly average" category, but several did manage to...
Tags: Advertising, TV Upfronts


Why NBC Pulled the Plug on Hair Live!, Which Was Originally Supposed to Air on Sunday

Nearly one year ago, shortly after its upfront presentation, NBC announced to great fanfare that its next live musical would be Hair, airing in spring 2019. "This is the perfect live event," said then-NBC Entertainment chairman Robert Greenblatt in a statement. Two months later, in July, the network locked in a Sunday, May 19 air...
Tags: Nbc, Advertising, Robert Greenblatt, NBC Entertainment, TV Upfronts, Programming & Performance


The Benefits of Advertising on The CW, According to Ruby Rose, Taye Diggs and Other Celebs

The CW's packed superhero schedule is a dream come true for advertisers, at least according to the stars of Batwoman, Black Lightning, Supernatural and other new and returning series. Among broadcast networks, The CW still commands the youngest audience. The stars of its shows reflect the diversity of millennials and Gen Z, which advertisers pay...
Tags: Advertising, Cw, TV Upfronts, Ruby Rose Taye Diggs, Batwoman Black Lightning Supernatural


Azteca America Looks to Connect With Hispanic Audience With New Tagline: ‘We Are All United as One’

Azteca America, a U.S. Spanish-language broadcast TV network, unveiled a new tagline in an attempt to further connect with its Hispanic audience in America. Execs hope "Azteca Uno, Todo Somos Uno," which means "We are All United as One," will particularly resonate with the more than 50 million Hispanics living in the U.S. In addition,...
Tags: Advertising, America, Azteca America, TV Upfronts, Azteca America Looks, All United


WarnerMedia’s Kevin Reilly Takes Reigns of TruTV in Expanded Role

WarnerMedia executive Kevin Reilly, a key executive who has been leading the company's programming efforts on TNT and TBS and spearheading its streaming service ambitions, will take over TruTV's programming efforts in an expanded role at the company, WarnerMedia parent company AT&T announced Thursday. As part of the promotion, Reilly, who joined WarnerMedia in 2014,...
Tags: Advertising, Tbs, TNT, Reilly, AT T, Kevin Reilly, TruTV, TV Upfronts, WarnerMedia


The CW Pairs Batwoman and Supergirl on Sundays This Fall

The CW's annual superhero crossover won't occur until November or December, but the network is already teaming up some of those legendary characters in the fall: Batwoman and Supergirl will air together on Sundays, while The Flash and Arrow are paired on Tuesdays. The network released its 2019-20 schedule--which includes two new dramas in the...
Tags: Advertising, Cw, Supergirl, TV Upfronts


The Most—and Least—Surprising Moments From Wednesday’s Upfront Events

After a packed Wednesday that included events from WarnerMedia and CBS, the end of upfronts week is finally in sight. Only The CW's presentation Thursday morning stands between attendees and the finish line. But before The CW wraps things up, let's take a look back at the most--and least--surprising moments from Wednesday's presentations, which included...
Tags: Advertising, Cbs, Cw, TV Upfronts, WarnerMedia


Les Moonves Was Gone, but Not Forgotten, at First CBS Upfront Under New Leadership

There was much that was familiar about CBS' upfront presentation on Wednesday afternoon, including the location (New York's Carnegie Hall), the pitch to advertisers (once again, it's the most-watched network on TV in total viewers) and the mix of new shows (procedurals, spinoffs of popular franchises and broad-skewing comedies). But there was also a huge...
Tags: New York, Advertising, Cbs, Carnegie Hall, Les Moonves, TV Upfronts, First CBS Upfront Under New Leadership


After Honing TBS’ Comedic Voice, WarnerMedia Risks Damaging the Brand by Adding Dramas

As much as Disney and AT&T's WarnerMedia wouldn't want to admit it, they have a lot in common. Both entertainment companies just went through massive mergers (Disney and Fox; AT&T and Time Warner), are in the midst of creating new streaming services to take on Netflix (each rolling out within the next year) that will...
Tags: Time Warner, Advertising, Disney, Fox, Netflix, TV Upfronts, WarnerMedia


Joel McHale, Anthony Anderson, Ryan Seacrest and Other Stars on Why Their Shows Are Worth Advertising On

As Disney wrapped up its first upfront presentation featuring programming from ABC, Freeform and ESPN as well as newly acquired networks FX and NatGeo Tuesday night, the stars of its shows hit the red carpet to schmooze with advertisers and buyers. From Ryan Seacrest to Anthony Anderson to Pam Grier to Billy Porter, we asked...
Tags: Ryan Seacrest, Advertising, Disney, Espn, FX, Anthony Anderson, NatGeo, Pam Grier, Billy Porter, TV Upfronts, ABC Freeform, Joel McHale Anthony Anderson Ryan Seacrest


WarnerMedia Pitches Data-Driven, ‘Smarter’ Ad Approach at Upfront

WarnerMedia touted a bigger-than-ever programming portfolio, new data-driven capabilities and the "new company" it is hoping to evolve into during its upfront presentation Wednesday morning. The event at the Hulu Theater at Madison Square Garden gave plenty of attention to the company's deep programming slate and pointed to all of its new capabilities borne out...
Tags: Advertising, Madison Square Garden, TV Upfronts, Hulu Theater, WarnerMedia, WarnerMedia Pitches Data Driven


Hulu’s Peter Naylor on Why Advertisers Should Take a ‘Marketers-First Look’ During Upfronts

Author, consultant and TV host, Bonin Bough, is our Adweek Advisory Board chairman. He will be spotlighting three Advisory Board members per month on relevant industry news and trends. I had a chance to sit down with a number of the Adweek Advisory Board members to discuss the future of the upfronts and capture their...
Tags: Advertising, Hulu, Advisory Board, TV Upfronts, Bonin Bough, Peter Naylor, Adweek Advisory Board


New Owner of Brides Magazine Will Cease Printing

Cond? Nast has a new owner for another one of its titles. This time, Brides sold to Dotdash, a digital media company based in the U.S. Terms of the agreement were not made public. Under the new ownership, Brides' August/September issue will be its last printed in the U.S. and its September/October issue will be...
Tags: Advertising, Nast, TV Upfronts, Dotdash, Publishers & Platforms


CBS Anoints Young Sheldon to Fill The Big Bang Theory’s Void This Fall

As expected, CBS has decided that the only show that can replace Sheldon Cooper and his Big Bang Theory pals next season is ... Sheldon Cooper. CBS has officially anointed Young Sheldon, The Big Bang Theory prequel, to move to 8 p.m. Thursdays next season, after TV's No. 1 sitcom signs off tomorrow night, after...
Tags: Advertising, Cbs, Sheldon, Sheldon Cooper, TV Upfronts


The Most—and Least—Surprising Moments From Tuesday’s Upfront Events

We're now halfway through upfronts week, though Disney's combined presentation on Tuesday was so long that some buyers probably feel like the finish line should already be in sight. Before you head over to the WarnerMedia and CBS presentations today, relive the most--and least--surprising moments from Disney's upfront event and press conference on Tuesday. (If...
Tags: Advertising, Disney, Cbs, TV Upfronts, WarnerMedia